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Top 40 B2B Angel Investors in Sweden in April 2025

Last updated: Apr 2025 A list of 40 angel investors that invest in B2b startups based in Sweden. We rank investors based on the number of investments they made in B2b companies from Sweden. We update this investor list every month.

Top 40 B2B Angel Investors in Sweden in April 2025

Investor	B2B Sweden investments
Peter Neubauer	2
Gustav Söderström	2
Emil Sjödin	2
Mattias Weinhandl	2
Hady Shkeer	2
Alexander Hars	2
Johan Bendz	1
Jacob Hellqvist	1
Mohammed Homman	1
Morten Lund	1
Pia Engholm	1
Sam Nurmi	1
Patrik Hedelin	1
Per Hallius	1
Susanna Campbell	1
Willem De Geer	1
Johanna Svanström Jonung	1
Tord Lendau	1
Ludvig Linge	1
Michael Hansen	1
Hans-Olov Blom	1
Sanna Westman	1
Stefan Lennhammer	1
Johan Enocson	1
Magnus Emilson	1
Hampus Jakobsson	1
Anton Johansson	1
Emil Sunvisson	1
Joen Bonnier	1
Acke Salem	1
Erik Segerborg	1
Madeleine Magnerius	1
Borja Moreno de Los Rios	1
Jason Francis	1
Filip Larsson	1
Johannes Eriksson	1
Clas Ellius	1
Sophia Bendz	1
Martin Ingemansson	1
Marten Vading	1

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Peter Neubauer is the Software Engineer at Meta.He attended Royal Institute of Technology.

Investment focus

B2B, Architecture, Construction
Seed
Sweden

Portfolio highlights

Finch — Optimize building design with AI and graph technology. Get immediate feedback on performance, detect errors and find optimal solutions.

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

Investment focus

B2B, Internet, DIY
Seed, Series A, Funding Round
Sweden, United States

Portfolio highlights

Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.
Nordic Air Defence — Nordic Air Defence builds cutting-edge solutions for modern aerial security. Made in Sweden.

Emil Sjödin has been serving as Chief Executive Officer at RefinedWiki since December 2013.

Investment focus

B2B, Pet, Software
Pre-Seed, Seed
Sweden, United States

Portfolio highlights

Rekonnect — Rekonnect offers combined product & user success features for MedTech companies to deliver post-market training, customer support & regulatory reporting
Finch — Optimize building design with AI and graph technology. Get immediate feedback on performance, detect errors and find optimal solutions.
Southern Lights — Simplify the workflow of your green hydrogen projects with Southern Lights. Simulate, compare and assess your project viability with one single tool.

Mattias Weinhandl

Investment focus

Apps, Information Technology, Fitness
Seed, Funding Round, Pre-Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Hady Shkeer is a swedish entrepreneur and angel investor. the Executive Director of Source A Network LTD and the founder of Dadh LTD.

Investment focus

Marketplace, E-Commerce, Same Day Delivery
Pre-Seed, Angel, Private Equity
Sweden

Portfolio highlights

Marifaa — Marifaa is a E-Learning Platform.
Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
Dukanji AB — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.

Alexander Hars - Board member @ Zalster

Investment focus

E-Commerce, Software, SaaS
Seed, Funding Round, Pre-Seed
Sweden, Norway, Germany

Portfolio highlights

Bookis — Bookis is the Next-Generation Online Bookstore with Direct Author Compensation, making the sharing of stories and knowledge playfully easy - from all bookshelves, for everyone. We leverage community, technology and innovative distribution to enable radically easier peer-to-peer bookselling, with fair author compensation models. Building theworld's largest network of authors fighting for a more fair book industry worldwide.
Lumaly — Lumaly is a browser extension that automatically tries out and uses all available voucher codes in the cart when shopping online.
Brink Commerce — Brink Commerce offers leading eCommerce solutions. Boost growth, perfect customer experiences, and unlock agility with our Composable Commerce API.

Johan Bendz

Investment focus

E-Commerce, B2B, Banking
Seed, Pre-Seed
Sweden

Portfolio highlights

Juni — We're a tailor-made financial solution for your ecommerce, dropshipping, media buying or affiliate business. Here you can track your entire business in one place.
Dema.ai — First-of-its-kind AI decision platform for e-commerce

Jacob Hellqvist is an Adviser and Investor.

Investment focus

B2B, Apps, Analytics
Seed, Pre-Seed
Sweden

Portfolio highlights

Quartr — Download the Quartr app to access investor calls/presentations, earnings reports, slide decks and transcripts without friction (and for free!)
Dema.ai — First-of-its-kind AI decision platform for e-commerce

Mohammed Homman has a M.Sc. in Chemistry and B.Sc in biology from Uppsala University in 1998. Mohammed has been the driving force behind the development of the virus analysis technique and VN-180. Mohammed has received several national and international awards in recognition of his entrepreneurship and innovative research achievements. In 2003Mohammed was chosen as one of the “Leaders of Tomorrow” by the Academy of Achievement, USA.

Investment focus

B2B, Pharmaceutical
Pre-Seed
Sweden

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!

Morten Lund is a serial entrepreneur based in Copenhagen, Denmark. He has founded or co-invested in more than 100 high-tech startups in the last 15 years. These include Skype, ZYB, Polar Rose (facial recognition), Bullguard, Tradeshift, AirHelp and itembase. Lund was declared bankrupt in January 2009 from the aftermath of his stalled freenewspaper venture Nyhedsavisen. He announced he was out of bankruptcy in April 2010 and started to rebuild. He has spoken multiple times on failing. With his experiences of never having to look at price tags to riding the subway to events and having his possessions taken away. Since bankruptcy, Lund has had a particular interest in Financial Tech companies. His most notable venture being Tradeshift and later Capital Aid. After seeing first hand the effects of the economic downturn, Lund sees finance as an industry ripe for disruption. Tradeshift's most recent round raised $75 million from Scentan Ventures in February 2014. Lund stays composed and grounded to his startup roots. He works tirelessly on the onlyXO network of companies. His portfolio has an interesting blend of finance, consumer protection, commerce and social companies. The exciting fundXO venture which aims to bring finance to the startup ecosystem is launching soon.Lund creates a synergy amongst his portfolio with partnerships appearing between companies such as Tradeshift and Capital Aid. Some of the onlyXO companies came into existence through solving a particular pain point Lund felt as an investor. pitchXO is one of these companies which gave Lund the answer to what happens to his PDF documents after he sends them through email.

Investment focus

Internet, E-Commerce, Travel
Angel, Series A, Seed
United States, France, Sweden

Portfolio highlights

Valuer —
Ocast — Ocast is an innovative SaaS platform that provides media publishers with an easy to edit, real-time compatible, digital media kit, and advertising page. For advertisers, the platform is a crystal ball to potential business all in one place. Ocast is also available for influencers, influencer networks, media agencies, and PR agencies. Thecompany's goal is to deliver quality technology to the advertising and media industry that have never seen before, an open and dynamic media information platform. It works with global leading brands such as eBay Classifieds, Discovery, Bauer Media Sweden, IDG, and Spotify for Brands.Ocast was founded on 2016 and is headquartered in Stockholm, Sweden.
Itembase — Leading Companies use Itembase to onboard merchants across Commerce Systems with enterprise-grade integration and scalability features.

Pia Engholm

Investment focus

B2B, Recycling, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace

Sam Nurmi is the Founder, CEO and Owner of Roboten.

Investment focus

B2B, SaaS, Software
Pre-Seed, Series A, Funding Round
Sweden, United States

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!
Automile — Real-time gps fleet and asset tracking, speeding, routing, idling, driving behavior and much more. Used by over 15,000 businesses.
Zoomability —

Patrik Hedelin is the Co-Founder & Managing Partner of eEquity & he attended Stockholm School of Economics in 1990.

Investment focus

B2B, Apps, Video
Seed, Series B
Sweden

Portfolio highlights

memmo.me — memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.
Vässla — Vässla is an electric scooter. Born in Sweden. Vessla is a smooth, well-designed, emission-free, and totally silent scooter.
&Repeat — Slotindo62 sudah menjadi pilihan utama para slotter indonesia sebagai situs slot gacor berpengalaman selama 9 tahun dalam menyediakan game slot terbaik dan terupdate.

Per Hallius

Investment focus

B2B, Recycling, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace

Susanna Campbell

Investment focus

E-Commerce, Fashion, B2B
Seed, Pre-Seed, Series A
Sweden, The Netherlands

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace
PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
Lace Laboratory — Empowering panties. For women by women.

Willem De Geer is the CEO of YLD. Willem De Geer attended Stockholm School of Economics.

Investment focus

B2B, Pharmaceutical
Pre-Seed, Funding Round
Sweden

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!
Avy Finans —

Johanna Svanström Jonung

Investment focus

B2B, Recycling, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace

Tord Lendau

Investment focus

B2B, Pharmaceutical
Pre-Seed
Sweden

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

Investment focus

Software, Apps, Mobile Apps
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Welcome App — Welcome App is a mobile app that connects refugees and locals.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Offers a strong passion for empowering people and ideas to grow beyond expectations. Bring close to 20 years of experience from roles as Investor, Board Member, CEO/ Managing Director and Business Development. Skills are primarily understanding customer needs, business models, business development, strategy, financing, change management andtaking ideas to the next level. Experience from a large number of industries but primarily within media, Internet, tech, gaming and entertainment, both Sweden and around the globe. Direct and indirect investments in some 20 companies with strong growth. Primarily in the digital space, e.g. gaming, eLearning, consulting, application development, Machine to Machine (M2M). More than 10 years of experience from Seed Investing, Venture Capital, Private Equity and Startups. An extensive international network of entrepreneurs, investors and skilled specialists.

Investment focus

B2B, Apps, SaaS
Seed
Sweden, United States

Portfolio highlights

Willa — Willa is a fintech startup solving freelancers' biggest pain: getting paid on time, every time.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Hans-Olov Blom

Investment focus

B2B, Apps, SaaS
Seed, Pre-Seed, Funding Round
Sweden

Portfolio highlights

BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
Buddywise — Gain control of your safety risks and empower your EHS teams to be truly data-driven. Use existing cameras to gather data, eliminate risks and react in real-time.

Sanna Westman

Investment focus

B2B, Recycling, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace

Stefan Lennhammer - Chairman @ Truecaller

Investment focus

Apps, B2B, Mobile
Funding Round, Seed, Series B
Sweden

Portfolio highlights

Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
Fan League — Innovative and social games focused on English football
Proposales — Proposales, currently three in the team, will hire more. The company also wants to accelerate the development of the product and especially the digital aspects of the offer.

Johan Enocson is the Founder and Owner of Active Invest. He Previously worked at Spaljisten AB as a CEO. Johan Enocson attended International Institute for Management Development.

Investment focus

B2B, Pharmaceutical
Pre-Seed
Sweden

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!

Magnus Emilson - Founder & Executive Chairman @ Visit Group

Investment focus

E-Commerce, B2B, Mobile
Seed, Angel, Funding Round
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
SleepCure —

Hampus Jakobsson is a General Partner at early stage climate tech venture fund Pale Blue Dot.Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with >100 angel investments. He co-founded of The Astonishing Tribe (acquired by Blackberry in 2010 for $150m). He left Blackberry2012 to found Brisk.io a sales productivity tool which folded 2016.

Investment focus

Health Care, Software, Mobile
Seed, Angel, Series A
Sweden, Denmark, United States

Portfolio highlights

ClimateView — ClimateView is a Swedish climate action technology company that helps cities transform climate planning into progress. We combine data, agent-based modelling and interface design to help cities successfully manage the transition to zero carbon economies.
Mojo — Clinical-grade, AI-powered sperm analysis from the comfort of home. Test your sperm count, motility, morphology and much more with the Mojo kit. Check your fertility from home at low cost - without the need for clinic visits and awkward waiting rooms.
Volta Greentech — Battling global warming by reducing methane emissions from cows

Head of Marketing & Product Owner, Twingly Co-founder, Headler

Investment focus

B2B, Marketing, E-Commerce
Angel
Sweden

Portfolio highlights

Contentor — Contentor is a Scandinavian company that offers content writing and translation services for websites. The company creates SEO content, articles, and blog posts; offers social media marketing and content marketing services; translates content for e-commerce sites and AdWords; and provides ghostwriting and copywriting services.Contentor offers itsservices in Scandinavian languages: Swedish, Danish, Norwegian, Finnish, and Icelandic; Western European languages: English, French, Dutch, Spanish, Italian, and German; and Eastern European languages: Polish, Estonian, and Russian.Contentor was founded by

Emil Sunvisson

Investment focus

B2B, FinTech, Payments
Seed
Sweden

Portfolio highlights

Qred — Apply online. No secured loan requirement. Offer within an hour. Choose how much of the granted loan to withdraw. Loan up to 100 000 eur.

Joen is a Partner at Atomico and leads our engagement with corporations, traditional industries and international family-owned businesses to help them better understand the changing nature of the technology landscape.Joen is the bridge between highly successful traditional businesses and the transformative tech companies who are enablingdigitisation across all sectors. The potential for highly valuable collaborations that will catalyse massive growth opportunities is really exciting, especially in Europe. The future of technology is to be deeply embedded across the economy where it can drive efficiencies. Joen’s role at Atomico is to foster this engagement by creating strategic co-investment opportunities and collaborative relationships. As an active player in the startup scene in the Nordics, Joen also helps with sourcing and the evaluation of new investment opportunities.Fostered in a family-owned enterprise environment with deep understanding of the dynamics of family controlled businesses, Joen has 15+ years experience in the media and Internet sectors in both Europe and Asia. Joen has held senior positions with Bertelsmann and the Bonnier Group in New York, Scandinavia and China. Joen holds a Masters degree in Science (M.Sc) from the Stockholm School of Economics and is based in London.Joen lived in China for eight years and while his Mandarin is OK, his acting was apparently better – making his silver screen debut in a Chinese arthouse movie ‘Short Capitalism’ which premiered at the 2015 Art Basel fair in Hong Kong.

Investment focus

Education, B2B, EdTech
Seed, Series A, Funding Round
Sweden

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Sana — Sana is an AI company building the next generation of knowledge tools. Designed and engineered in Stockholm, Sweden.
Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!

Acke Salem - Co-founder @ Edument

Investment focus

B2B, Marketing, E-Commerce
Angel
Sweden

Portfolio highlights

Contentor — Contentor is a Scandinavian company that offers content writing and translation services for websites. The company creates SEO content, articles, and blog posts; offers social media marketing and content marketing services; translates content for e-commerce sites and AdWords; and provides ghostwriting and copywriting services.Contentor offers itsservices in Scandinavian languages: Swedish, Danish, Norwegian, Finnish, and Icelandic; Western European languages: English, French, Dutch, Spanish, Italian, and German; and Eastern European languages: Polish, Estonian, and Russian.Contentor was founded by

Erik Segerborg

Investment focus

B2B, Music, Analytics
Pre-Seed, Seed
Sweden

Portfolio highlights

VEAT — VEAT is on a mission to make healthy, plant-based foods more accessible. We cook and prepare our fresh meals locally at Stora Essingen and deliver them daily to our vending machines throughout the city.
Dema.ai — First-of-its-kind AI decision platform for e-commerce
Freshsound — Instantly license music from commercially released artists and songwriters for film, series, advertising, social content and gaming.

Madeleine Magnerius is a Vice President at EQT Partners.

Investment focus

B2B, Dating, Recycling
Seed, Pre-Seed, Series A
Sweden, Germany, Vietnam

Portfolio highlights

Vara — Vara develops a breast cancer screening platform powered by AI for radiologists, allowing them to focus on finding cancer early. While we provide. Vara also provides remote mammography reading services to those that lack the radiologists. Vara's mission is to make affordable diagnostics available all over the world by designing machinelearning-powered workflows that users love to work with.
Circulate — Find the best packaging for you and the planet in our marketplace
Fika — Fika is a dating and social networking platform empowered by Artificial Intelligence, focusing on female users in Asia. Fika focuses on the most fundamental values: growth, authenticity, and equal benefits for all users, to optimize the dating experience and social connections to the highest quality!

Borja is Co-CEO of Merlin, the fastest growing hourly talent marketplace in the US. Before becoming an internet entrepreneur, he worked in early stage VC focused on consumer technology and marketplaces. Prior to that, Borja built a social enterprise in Uganda providing bicycle microleasing services in rural areas. Borja is a financier by trainingand started his work career as an interest rates trader at Goldman Sachs. He holds an MBA from MIT Sloan.

Investment focus

B2B, Recycling, E-Commerce
Seed, Pre-Seed
Spain, Sweden

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace
Ixoriguè Technologies — Ixoriguè Technologies are into livestock business.

Jason Francis - Co-founder & Vice CEO @ Qred

Investment focus

B2B, FinTech, Payments
Seed
Sweden

Portfolio highlights

Qred — Apply online. No secured loan requirement. Offer within an hour. Choose how much of the granted loan to withdraw. Loan up to 100 000 eur.

Founder DLL-files.com - the worlds most popular website for downloading dll files Angel investor since 2008

Investment focus

Mobile Apps, Software, Health Care
Seed, Pre-Seed, Angel
Sweden

Portfolio highlights

Kind — We want all healthcare providers to enjoy the benefits of modern communication. Kind is a secure cloud platform for communication and knowledge sharing. We meet the needs of organizations of all sizes with our flexible subscription model.
Brick Technology — Brick is an app that solves the problem of electronics running out of battery. Download our app and find the nearest Brick station on the map, then rent a power bank (with cables) to charge your phone, tablet, headphones or whatever it is that is running out of battery. Return the power bank to any Brick station so that you can charge on the go.Stay in charge.
Katam Technologies — Development of drone measurement and cloud-based evaluation service providing high precision forestry data using a mobile phone or drone.

Johannes Eriksson

Investment focus

B2B, Apps, Recycling
Seed, Series A
Sweden

Portfolio highlights

Nudient —
&Repeat — Slotindo62 sudah menjadi pilihan utama para slotter indonesia sebagai situs slot gacor berpengalaman selama 9 tahun dalam menyediakan game slot terbaik dan terupdate.

Clas Ellius

Investment focus

B2B, Pharmaceutical
Pre-Seed
Sweden

Portfolio highlights

Apotekamo — Sve za zdravlje, negu i lepotu na jednom mestu!

Sophia Bendz - Partner @ Cherry Ventures

Investment focus

Health Care, Software, Apps
Seed, Pre-Seed, Funding Round
Sweden, United Kingdom, United States

Portfolio highlights

mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.

Martin Ingemansson

Investment focus

Marketing, B2B, SaaS
Seed, Funding Round
Sweden, Norway

Portfolio highlights

Sparta — Sparta is a web-based application and software that enables sales directors to run effective sales competitions. It enables its users to builds sales competitions, invite their team, manage them with rankings, statistics, and reports. It also enables its users to control the metrics and behaviors that they desire to control in a sales environment.Sales directors can run multiple competitions, team-based competitions, send and receive email notifications, receive daily update emails, access a chat feed with @mentions, access reports and insights, and perform many more tasks through the app and software.Sparta was founded by Niklas de Besche, Aref Abedi, Aref Abedi, and James Pember. It is based in Stockholm, Sweden.
Inzpire.me — Software and services tailored to the Nordics. We empower brands and creators to captivate their audience with impactful, inspiring content
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.

Mårten Vading is the General Partner at KREOS CAPITAL. Mårten has 20 years of financial industry experience ranging from direct equity and debt investment to risk and investment management. Mårten has experience working in very large financial institutions and consulting businesses as well as entrepreneurial environments. Mårten joined Kreos in2000 and has built a strong presence for Kreos as the market-leader in the Nordic region. Mårten has also executed a number of transactions in the UK, Ireland and Germany and supports the portfolio throughout Europe as well as plays a key role in the management and execution of Kreos's overall strategy. Mårten previously worked for a number of years as a Director at UBS Warburg's investment banking arm, where he was responsible for equity research in the Nordic region. Mårten's coverage ranged from large companies, like Ericsson and Nokia, to smaller high growth companies - in total representing about one third of the listed Nordic market cap during this period. Mårten was ranked first in Reuters 1999 European SmallCap survey and the UBS Warburg's global sector teams in his industry sectors were continuously top ranked. Prior to UBS, Mårten was a Management Consultant at Ernst & Young International in the Nordic region, where he worked with large multi-national corporate clients, advising on interest and currency risk management, asset and liability management, fund management and cash management as well as investor relations. Mårten had also previously started up an investment company and worked on the Board level of several Swedish companies. During his business school studies, Mårten also worked at Cologne Re (General Re), where he was responsible for accounting of the Nordic re-insurance sales company. Mårten holds an M.Sc. from the Stockholm School of Economics and the Wharton School of the University of Pennsylvania with a dual major in (i) Finance and (ii) Financial Control & Planning.

Investment focus