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Top 50 Marketplace Angel Investors in Sweden in November 2024

Last updated: Nov 2024 A list of 50 angel investors that invest in Marketplace startups based in Sweden. We rank investors based on the number of investments they made in Marketplace companies from Sweden. We update this investor list every month.

Top 50 Marketplace Angel Investors in Sweden in November 2024

Investor	Marketplace Sweden investments
Bo Mattsson	6
Daniel Pilotti	5
Cristina Stenbeck	5
Niklas Eklund	4
Filip Engelbert	4
Hady Shkeer	4
Jonas Nordlander	4
Susanna Campbell	3
Lena Apler	3
Pär Svärdson	3
Filip Larsson	3
Magnus Emilson	2
Saeid Esmaeilzadeh	2
Peter Dahlgren	2
Daniel McCormick	2
Simon Josefsson	2
Johan Bendz	2
Erlend Reitan	2
Joachim Hedenius	2
Roland Nilsson	2
Lisa Enckell	2
Mathias Hermansson	2
Martin Lorentzon	2
Karl-Johan Persson	2
Andreas Ehn	2
Gustav A. Eriksson	2
Lars Lindgren	2
Otto Jettman	2
Jonas Dromberg	2
Fredrik Mansson	2
Henrik Norlander	2
Fredrik Palm	2
Ludvig Linge	2
Filip Tysander	2
Jarno Vanhatapio	2
Johan Hernmarck	2
Sophia Bendz	2
Martin Randel	2
Sujay Tyle	2
Alexander Hars	2
Karin Hallin	1
Michael Knutzon	1
Bianca Ingrosso	1
Johan Kristiansson	1
Magnus Agervald	1
Ben Eliass	1
Olli Kopakkala	1
Henrik Borelius	1
Niklas de Besche	1
Christian Drougge	1

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Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

Investment focus

Apps, Retail, Payments
Seed, Funding Round, Angel
Sweden, The Netherlands

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
Lace Laboratory — Empowering panties. For women by women.

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Fashion, E-Commerce, Health Care
Seed, Series A, Funding Round
Sweden, Germany, United Kingdom

Portfolio highlights

Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

Investment focus

Software, Apps, Internet
Seed, Series A, Angel
Sweden, Japan, Denmark

Portfolio highlights

Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.

Filip Engelbert is a Co-Founder at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Hady Shkeer is a swedish entrepreneur and angel investor. the Executive Director of Source A Network LTD and the founder of Dadh LTD.

Investment focus

Marketplace, E-Commerce, Same Day Delivery
Pre-Seed, Angel, Private Equity
Sweden

Portfolio highlights

Marifaa — Marifaa is a E-Learning Platform.
Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
Dukanji AB — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Susanna Campbell

Investment focus

E-Commerce, Fashion, B2B
Seed, Pre-Seed, Series A
Sweden, The Netherlands

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace
PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
Lace Laboratory — Empowering panties. For women by women.

Lena Apler is the Founder and CEO of Collector Bank.

Investment focus

E-Commerce, Fashion, Marketplace
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Inimini — Inimini is a second-hand children’s clothing company by style and size.
Songsay — Share music video clips like gifs with sound!
Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.

Par Svardson is the current CEO of Apotea AB.

Investment focus

Beauty, Fashion, Computer
Angel, Funding Round
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.

Founder DLL-files.com - the worlds most popular website for downloading dll files Angel investor since 2008

Investment focus

Mobile Apps, Software, Health Care
Seed, Pre-Seed, Angel
Sweden

Portfolio highlights

Kind — We want all healthcare providers to enjoy the benefits of modern communication. Kind is a secure cloud platform for communication and knowledge sharing. We meet the needs of organizations of all sizes with our flexible subscription model.
Brick Technology — Brick is an app that solves the problem of electronics running out of battery. Download our app and find the nearest Brick station on the map, then rent a power bank (with cables) to charge your phone, tablet, headphones or whatever it is that is running out of battery. Return the power bank to any Brick station so that you can charge on the go.Stay in charge.
Katam Technologies — Development of drone measurement and cloud-based evaluation service providing high precision forestry data using a mobile phone or drone.

Magnus Emilson - Founder & Executive Chairman @ Visit Group

Investment focus

E-Commerce, B2B, Mobile
Seed, Angel, Funding Round
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
SleepCure —

Saeid Esmaeilzadeh

Investment focus

Legal, Advice, Internet
Seed, Pre-Seed, Funding Round
Sweden, Denmark

Portfolio highlights

Ageras — Ageras redefines administration for small businesses by integrating banking, accounting, and tax filing in a single platform.
STILRIDE — The future of electric mobility
Denjo Dogs — Denjo Dogs offer a selected assortment of designer dog products for modern, conscious homes. Stylish dog collars, luxury dog leads and more.

Peter Dahlgren - Founding Partner @ Confidus Venture Capital

Investment focus

Financial Services, Finance, Internet
Seed, Series A
Sweden, United Kingdom

Portfolio highlights

evoluteIQ — Foster the best-in-class enterprise workflow automation at scale with EvoluteIQ's end-to-end intelligent business automation platform
TradeTech Consulting — TradeTech is a leading consulting and IT services provider specializing in treasury and asset management for major financial institutions and multi-national corporations, primarily in the Nordic countries. Established in 1998, TradeTech tailors offerings specific to corporate treasury, banks, financial institutions, government and central banks.
Confidus Venture Capital — Confidus Venture Capital is a Venture Fund designed to outperform. We invest in future winners in digital transformation and automation.Setting the record straight – the quality of an idea and the human capital behind it is far more important than factors such as investment stage, size or profits. We know it from experience working closely withambitious and bold entrepreneurs. Entrepreneurs with the power to change the world! Together we have built disruptive global tech companies challenging industry norms. Delivering outstanding results. Our incentive is only upon success: Our belief in sustainable value creation is so strong we have eliminated management fees!

Daniel McCormick

Investment focus

Retail, Software, Marketplace
Pre-Seed
Sweden

Portfolio highlights

Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.

Simon Josefsson

Investment focus

Health Care, Sports, Consumer Goods
Seed, Angel, Pre-Seed
Sweden, Germany

Portfolio highlights

Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
Stockrepublic — Portfolio analytics and social networking features for banks - available via white label and API

Johan Bendz

Investment focus

E-Commerce, B2B, Banking
Seed, Pre-Seed
Sweden

Portfolio highlights

Juni — We're a tailor-made financial solution for your ecommerce, dropshipping, media buying or affiliate business. Here you can track your entire business in one place.
Dema.ai — First-of-its-kind AI decision platform for e-commerce

Seasoned venture capital investor helping founders and their teams hands-on to accelerate the entrepreneurial journey. Actively looking for investments with unicorn potential.M&A specialist with experience from complex cross-border transactions. Experience from more than 20 M&A transactions including more than 10 cross-border deals, exitswith mainly publicly listed and Private Equity counterparts.

Investment focus

Information Technology, Software, Finance
Seed, Series A, Secondary Market
Norway, Sweden, United Kingdom

Portfolio highlights

evoluteIQ — Foster the best-in-class enterprise workflow automation at scale with EvoluteIQ's end-to-end intelligent business automation platform
DIME — DIME provides digitalization and automation services to simplify the work of municipalities.
Confidus Venture Capital — Confidus Venture Capital is a Venture Fund designed to outperform. We invest in future winners in digital transformation and automation.Setting the record straight – the quality of an idea and the human capital behind it is far more important than factors such as investment stage, size or profits. We know it from experience working closely withambitious and bold entrepreneurs. Entrepreneurs with the power to change the world! Together we have built disruptive global tech companies challenging industry norms. Delivering outstanding results. Our incentive is only upon success: Our belief in sustainable value creation is so strong we have eliminated management fees!

Joachim Hedenius is the VPE and Co-Founder of KRY.

Investment focus

Gaming, Augmented Reality, Virtual Reality
Seed, Pre-Seed, Series A
Sweden, Estonia, Germany

Portfolio highlights

Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Roland Nilsson - Founding Partner @ Confidus Venture Capital

Investment focus

Financial Services, Finance, Internet
Seed, Series A
Sweden, United Kingdom

Portfolio highlights

evoluteIQ — Foster the best-in-class enterprise workflow automation at scale with EvoluteIQ's end-to-end intelligent business automation platform
TradeTech Consulting — TradeTech is a leading consulting and IT services provider specializing in treasury and asset management for major financial institutions and multi-national corporations, primarily in the Nordic countries. Established in 1998, TradeTech tailors offerings specific to corporate treasury, banks, financial institutions, government and central banks.
Confidus Venture Capital — Confidus Venture Capital is a Venture Fund designed to outperform. We invest in future winners in digital transformation and automation.Setting the record straight – the quality of an idea and the human capital behind it is far more important than factors such as investment stage, size or profits. We know it from experience working closely withambitious and bold entrepreneurs. Entrepreneurs with the power to change the world! Together we have built disruptive global tech companies challenging industry norms. Delivering outstanding results. Our incentive is only upon success: Our belief in sustainable value creation is so strong we have eliminated management fees!

Partner at Antler. Previously VP marketing at Wrapp. Active angel investor and previously independent consultant to startups.

Investment focus

Drones, Travel, Leisure
Seed, Angel, Pre-Seed
Sweden

Portfolio highlights

Arkion — Skyqraft is a visual data analytics provider helping businesses in the linear infrastructure sector make better decisions about their grid. Today, Skyqraft is a trusted partner of some of the most influential and forward looking critical infrastructure organizations in Europe and North America.
Triple Global — They are all passionate travelers and explorers and one thing we all have in common is that our best travelexperiences have all been while hanging with locals, learning about their favorite spots, passion or discussing culture differences. As they talked about this with more and more people they realized there’s a lot of people like us - who arestruggling to get past the turist traps with Hop'On Hop'Off busses and inpersonal tour guide groups They started Triple to connect curious travelers with passionate local hosts.

Mathias Hermansson

Investment focus

Payments, E-Commerce, Mobile Payments
Seed, Funding Round
Sweden

Portfolio highlights

Mondido — Mondido is a payment service designed to increase conversion rates for online merchants. It enables the acceptance of payments on websites and mobile applications while offering smart features for analyzing and increasing sales. Mondido was launched in 2014 and is based in Stockholm, Sweden.

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

Investment focus

Beauty, Coffee, Fashion
Funding Round, Seed
Sweden, United Kingdom

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.

Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

Investment focus

Information Technology, Internet, Software
Funding Round, Seed, Angel
Sweden, United States, United Kingdom

Portfolio highlights

Nordtech Group — Nordtech Group is a technology group consisting of software companies with industry-specific products. Common to its companies is that they deliver high customer values within their respective segments.
Relate — Relate is a startup that develops apps and other services to help both singles and couples to healthy and meaningful romantic relationships.
Joint Academy — Joint Academy connects patients with licensed physical therapists to deliver online treatments for chronic joint and back pain. Our treatments are clinically proven and give patients access to a personal, licensed physical therapist, an individualized exercise plan, interactive education about the condition, and progress tracking — all through auser-friendly app. Peer-reviewed studies show that Joint Academy patients reduce their pain, change their minds about surgery, and quit painkillers. Joint Academy is now available to patients in Sweden, the US, the UK, France, and Germany.

Andreas is working on a service that will connect people, time and places on the web. He also works as an independent consultant helping other startups with product strategy, technical infrastructure, scalability and recruiting as well as financial companies (venture capital and private equity) with technical due diligence and in other advisorroles.He was CTO at Spotify from the launch of the company in August 2006 until November 2009. Before that he worked at Stardoll as an engineer and project manager.

Investment focus

Software, Internet, Financial Services
Seed, Angel, Pre-Seed
United States, Sweden, Germany

Portfolio highlights

Prog.AI — Prog.AI helps to find developers based on their technical proficiency, libraries they have used, or even just the contributions they have made to GitHub projects.
Red Flag — Red Flag develops an automated accounting, expenses, and invoicing platform for SMEs.
Single Technologies — Founded in Stockholm, Sweden, with its long tradition in fiber optics, ultra-sensitive fluorescence spectroscopy and DNA sequencing, SINGLE’s ambition is to become the instigator of 3-D Sequencing.

Gustav A. Eriksson is the Founder at Collectius. He attended Lund University School of Economics and Management in 2004.

Investment focus

E-Commerce
Seed
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.

Lars Lidgren is the Founder at Bonesupport.

Investment focus

Software, Apps, Health Care
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Ella — Ella is a medical mobile application for women during and after pregnancy.
Learnster — Learnster develops the LMS of tomorrow for growing organizations aspiring to achieve maximum learning in minimum time.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Otto Jettman is a record producer and remixer.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Jonas Dromberg - Investor & Advisor @ Apprl

Investment focus

E-Commerce, SaaS, Internet
Funding Round, Angel, Series A
Sweden, Finland

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Klevu — Join thousands of other ecommerce teams using Klevu technology to improve conversion and automate workflows. Personalized search, merchandising, and product recommendations that just work.

Fredrik Mansson - Investor @ Propel Capital

Investment focus

Beauty, Fashion, Lifestyle
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Henrik Norlander is a professional golfer and plays on the PGA Tour.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Fredrik Palm

Investment focus

Payments, E-Commerce, Mobile Payments
Seed, Funding Round
Sweden

Portfolio highlights

Mondido — Mondido is a payment service designed to increase conversion rates for online merchants. It enables the acceptance of payments on websites and mobile applications while offering smart features for analyzing and increasing sales. Mondido was launched in 2014 and is based in Stockholm, Sweden.

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

Investment focus

Software, Apps, Mobile Apps
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Welcome App — Welcome App is a mobile app that connects refugees and locals.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Filip Tysander

Investment focus

SaaS, E-Commerce, E-Commerce Platforms
Seed, Pre-Seed
Sweden

Portfolio highlights

Brink Commerce — Brink Commerce offers leading eCommerce solutions. Boost growth, perfect customer experiences, and unlock agility with our Composable Commerce API.

Jarno Vanhatapio is the CEO and founder of NA-KD.com in Sweden, a disruptive online fashon retailer that has shipped to over 100 countries 4 months from the start in December 2015.He also founded ZooZoo.com and that became the second biggest petfood supplier online in Sweden after two years. Previously, he founded Nelly.com, the leading e-tailer infashion in the Nordics and one of the biggest fashion e-commerce sites in northern Europe with sales exceeding 180 million USD in 2015 and the company staffed 450 people. He has in depth knowledge of professional e-commerce, viral & social shopping, social shopping etc. Mr. Vanhatapio was in 2010, nominated for The Ernst & Young Entrepreneur of the Year award. In 2012, he received the "Söderbergska Handelspriset" from the Swedish Retail & Commerce association, the biggest individual prize in Nordic retail. He is also a Module Leader at Hyper Island, since January 2011.

Investment focus

E-Commerce, SaaS, Banking
Seed
Sweden

Portfolio highlights

Juni — We're a tailor-made financial solution for your ecommerce, dropshipping, media buying or affiliate business. Here you can track your entire business in one place.
Brink Commerce — Brink Commerce offers leading eCommerce solutions. Boost growth, perfect customer experiences, and unlock agility with our Composable Commerce API.

Johan Hernmarck is the Principal, Owner & Board Member of Mobilaris Industrial Solutions. He previously worked at Ledstiernan Utvecklings as a CEO and Owner. Johan Hernmarck attended Stockholm University.

Investment focus

Internet, E-Commerce, PaaS
Funding Round, Seed, Pre-Seed
Sweden

Portfolio highlights

NewGlue — NewGlue.com is an innovative logo marketplace where you can get a professional logo and full brand package in seconds at an affordable price!
Panprices — Panprices in an e-commerce marketplace. Panprices enables pan-international e-commerce by creating a user experience for shopping from abroad.
Flowfactory — Find out if low code is right for you. Use Flowfactory low code to speed up application development, deliver faster and more often. Exceed expectations.

Sophia Bendz - Partner @ Cherry Ventures

Investment focus

Health Care, Software, Apps
Seed, Pre-Seed, Funding Round
Sweden, United Kingdom, United States

Portfolio highlights

mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.

Martin Randel - Co-Founder, Board Member and Owner @ Vitamin Well

Investment focus

Information Technology, E-Commerce, Mobile
Seed, Funding Round, Series A
Sweden, South Korea

Portfolio highlights

Reve — Tipser is the global leader in embedded commerce, turning any digital surface into a point of sale. Discover a better way to monetize traffic.
Nordtech Group — Nordtech Group is a technology group consisting of software companies with industry-specific products. Common to its companies is that they deliver high customer values within their respective segments.
Covr Security AB — Covr Security meet the growing demand for highly secure, user-centric control over mobile security and digitized personal information. Covr is founded by serial entrepreneurs, including the developers of the digital verification standard currently used by the Swedish banking system.

Sujay is the 26-year old CEO and Co-Founder of Frontier Car Group (FCG), a Berlin-based, emerging markets-focused automotive marketplace. Sujay co-founded the business at the age of 23. FCG has now raised $575M+ from Naspers, Balderton, and TPG Growth. Prior, Sujay was a partner at Kingsway Capital, a London-based emerging-markets focused fund.Sujay was on the founding team of Hired.com (a talent marketplace) as its COO, which now operates in Australia, Europe, and the US. Before Hired, Sujay entered Harvard at age 15, before leaving with a Thiel Fellowship. Sujay was named one of Forbes’ 30 under 30 and one of Goldman Sachs’ top 100 intriguing entrepreneurs in 2016 and 2018.

Investment focus

Software, E-Commerce, B2B
Seed, Series A, Pre-Seed
Colombia, Mexico, Sweden

Portfolio highlights

Pandas — B2B e-commerce platform connecting Asia with the +10 million of Latin America small merchants
Unaric — Our mission is to help Salesforce customers maximise their investment on the Salesforce platform through an integrated suite of applications. Explore our application suites across Revenue Operations, Service Operations and System Administration.
Vetalia — Vetalia offers a variety of services specifically geared toward dogs, reimagining access to the veterinarian experience. Vetalia helps to maximize quality of pets life.

Alexander Hars - Board member @ Zalster

Investment focus

E-Commerce, Software, SaaS
Seed, Funding Round, Pre-Seed
Sweden, Norway, Germany

Portfolio highlights

Bookis — Bookis is the Next-Generation Online Bookstore with Direct Author Compensation, making the sharing of stories and knowledge playfully easy - from all bookshelves, for everyone. We leverage community, technology and innovative distribution to enable radically easier peer-to-peer bookselling, with fair author compensation models. Building theworld's largest network of authors fighting for a more fair book industry worldwide.
Lumaly — Lumaly is a browser extension that automatically tries out and uses all available voucher codes in the cart when shopping online.
Brink Commerce — Brink Commerce offers leading eCommerce solutions. Boost growth, perfect customer experiences, and unlock agility with our Composable Commerce API.

Karin Hallin is a Managing Director at Partners Group.

Investment focus

E-Commerce
Seed
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.

Michael Knutzon

Investment focus

E-Commerce, Food and Beverage
Funding Round
Sweden

Portfolio highlights

Matsmart — Matsmart sells surplus food online. A major part of the food would otherwise be thrown away due to packaging changes, short or expired expiry dates or other reasons. During 2017, Matsmart saved 2022 tonnes of food from going to waste. The company has seen explosive growth, reaching recurring revenues of SEK 200 million. Matsmart was founded by KarlAndersson, Erik Södergren and Ulf Skagerström, and launched in Sweden in 2014. Since then, the company has also expanded to Norway and Finland. Long live the food!

Bianca Ingrosso is the Co-Founder of CAIA Cosmetics.

Investment focus

Eyewear, E-Commerce, Consumer Goods
Seed
Sweden

Portfolio highlights

CHIMI — Discover CHIMI. Shop sunglasses, clothing and more online. CHIMI was founded 2016 in Stockholm, Sweden.

Johan Kristiansson

Investment focus

Music, Marketplace, Customer Service
Angel
Sweden

Portfolio highlights

Gigital — Gigital helps event organizers and artists find each other, and of course all around, to make live music bookings as enjoyable as the actual experience. Whether it's an intimate corporate party, a crazy kick-off, or if the audience requests something different, booking fraud is not something that stands in the way of a successful event. AtGigital, they have collected about 100 of the top acts for all kinds of events. All our artists have gone through a tough review process and are used to charm even the most discerning audience.

Magnus Agervald is a Swedish executive known for having been a CEO at Byggmax for 10 years.

Investment focus

Mobile, Marketplace, Mobile Apps
Pre-Seed
Sweden

Portfolio highlights

Done — Done provides a mobile platform where consumers get access to quality, vetted craftsmen for their home projects over video chat and have all communication in one place with the mobile app. Founded in Stockholm, Sweden, Done is transforming the way home services are consumed throughout the Nordics.

Ben Eliass

Investment focus

Eyewear, E-Commerce, Consumer Goods
Seed
Sweden

Portfolio highlights

CHIMI — Discover CHIMI. Shop sunglasses, clothing and more online. CHIMI was founded 2016 in Stockholm, Sweden.

Olli Kopakkala

Investment focus

Coupons, E-Commerce
Angel
Sweden

Portfolio highlights

DealGuru — DealGuru is a stealth startup in a ecommerce space.

Henrik Borelius

Investment focus

Music, Marketplace, Customer Service
Angel
Sweden

Portfolio highlights

Gigital — Gigital helps event organizers and artists find each other, and of course all around, to make live music bookings as enjoyable as the actual experience. Whether it's an intimate corporate party, a crazy kick-off, or if the audience requests something different, booking fraud is not something that stands in the way of a successful event. AtGigital, they have collected about 100 of the top acts for all kinds of events. All our artists have gone through a tough review process and are used to charm even the most discerning audience.

Niklas de Besche is the Industrial Advisor at Altor. He was a former Executive Director, Products at Meltwater. He oversees product strategy and the continuous evolution of Meltwater media intelligence platform. Niklas has risen through the Meltwater ranks, opening the company’s first international office in Stockholm and playing an integral rolein building the Nordic operations. He spent several years in the U.S., setting up offices all over the country as an area director while simultaneously managing the Nordic region.

Investment focus

Consumer, Software, Mobile Apps
Seed, Angel, Funding Round
Sweden, United Kingdom

Portfolio highlights

NOQX — Revolutionize teamwork with our goal and collaboration tool. Optimize execution, enhance productivity, and drive company success.
Findity — Our platform offers cutting-edge expense management via Expense API or as a white label product, ensuring a superior experience all in your brand.

Christian Drougge

Investment focus

Music, Marketplace, Customer Service
Angel
Sweden

Portfolio highlights

Gigital — Gigital helps event organizers and artists find each other, and of course all around, to make live music bookings as enjoyable as the actual experience. Whether it's an intimate corporate party, a crazy kick-off, or if the audience requests something different, booking fraud is not something that stands in the way of a successful event. AtGigital, they have collected about 100 of the top acts for all kinds of events. All our artists have gone through a tough review process and are used to charm even the most discerning audience.

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