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Top 50 Consumer Angel Investors in Sweden

Last updated: Apr 2024 A list of 50 angel investors that invest in Consumer startups based in Sweden. We rank investors based on the number of investments they made in Consumer companies from Sweden. We update this investor list every month.

Top 50 Consumer Angel Investors in Sweden

Investor	Consumer Sweden investments
Cristina Stenbeck	5
Pär Svärdson	4
Bo Mattsson	4
Sven Hagströmer	4
Simon Josefsson	4
Sebastian Knutsson	3
Mattias Weinhandl	3
Susanna Campbell	2
Henrik Norlander	2
Otto Jettman	2
Fredrik Mansson	2
Andreas Mihalovits	2
Niklas Zennström	2
Sebastian Siemiatkowski	2
Hans Veldhuizen	2
Sophia Bendz	2
Joachim Hedenius	2
Martin Lorentzon	2
Daniel Pilotti	2
Ludvig Linge	2
Jonas Nordlander	2
Johan Lenander	2
Filip Engelbert	2
Joachim Samuelsson	2
Hampus Jakobsson	2
Conny Modigh	1
Jesper Blomqvist	1
Nicolas Hassbjer	1
Patric Sarin	1
Madeleine Persson	1
Anders Williamson	1
Spencer Rascoff	1
Richard Båge	1
Johan Siwers	1
Danny Saucedo	1
Anders Bergqvist	1
Magnus Emilson	1
Göran Tollstam	1
Anders Frankel	1
Claes Ekstrom	1
Niklas Eklund	1
Christer Gardell	1
Tord Wingren	1
Jim Williams	1
Per Johansson	1
Nicolas Brusson	1
Juri Gendelman	1
Henrik Grundén	1
Niklas de Besche	1
Nils Hederstrom	1

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Investor list

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Fashion, E-Commerce, Health Care
Seed, Series A, Funding Round
Sweden, Germany, United Kingdom

Portfolio highlights

Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

Par Svardson is the current CEO of Apotea AB.

Investment focus

Beauty, Fashion, Computer
Angel, Funding Round
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
ALEQUI — Alequi Equestrian is an online store for horse equipment and riders.
GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.

Sven Hagstromer is the founder of Creades AB.

Investment focus

Internet, Education, Information Technology
Series A, Seed, Angel
Sweden

Portfolio highlights

Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
VALIDIO — Real-time data validation and data quality monitoring for modern data teams. Abstracting complexity away from data engineering.
Vad Vi Vet. — Founded in 2018, Vad Vi Vet started as a single Instagram account explaining how Sweden works before the general election. Today, it is the leading service for quickly improving your general knowledge of a variety of topics, by publishing fact-checked explanations on owned and operated digital platforms, with more than half a million weekly activeusers.

Simon Josefsson

Investment focus

Health Care, Sports, Consumer Goods
Seed, Angel, Pre-Seed
Sweden, Germany

Portfolio highlights

Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
Stockrepublic — A social trading and community platform that enables unique portfolio insights, benchmarking and social collaboration for the customers of banks.

Sebastian Knutsson is one of our founders and has served on our Board of Directors since October 2003, as our chief creative officer since June 2004 and as our executive product developer from February 2003 to June 2004. Sebastian has more than 18 years of experience in the Internet industry. As chief creative officer, he leads the productstrategy, games development and service offerings for King. Sebastian has designed more than 100 games for King.

Investment focus

Apps, Music, Financial Services
Seed, Pre-Seed, Series A
Sweden, United States, Estonia

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Gilion (Formerly Ark Kapital) — Ark Kapital is a precision financing company that empowers technology businesses to grow faster, enables owners to maintain control, and reduces risk for investors. ArK is founded by a world-class AI technology developer, a six-time-founder, and the veteran banker you always wanted.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Mattias Weinhandl

Investment focus

Apps, Information Technology, Fitness
Seed, Funding Round, Pre-Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Susanna Campbell

Investment focus

E-Commerce, Fashion, B2B
Seed, Pre-Seed, Series A
Sweden, The Netherlands

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace
PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
Lace Laboratory — Empowering panties. For women by women.

Henrik Norlander is a professional golfer and plays on the PGA Tour.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Otto Jettman is a record producer and remixer.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Fredrik Mansson - Investor @ Propel Capital

Investment focus

Beauty, Fashion, Lifestyle
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Andreas is a German serial entrepreneur and angel investor having invested in more than 150 international startups.Andreas co-founded his first internet company Omniga in 1999 and, after reaching profitability within 2 years, grew it to a venture builder focused on B2C subscription models with more than 200 employees when he stepped back from hisactive roles in 2012.In the same year Andreas started investing in startups and later also got engaged in the Spanish ecosystem as the founder of Marbella Tech Angels, a network of more than 160 investors, founders & mentors living around Marbella. Andreas is also co-founder of the Global Super Angels Club, a platform for angel investors usually investing six-figure euro amounts in startups, supporting its more than 70 members to improve their deal flow and speed up their search for like-minded co-investors.Andreas received several awards incl. the Best European Early Stage Investor 2018 award from the European Business Angel Network (EBAN) and the Best Business Angel 2020 award at the Spanish National Business Angel Conference.

Investment focus

Software, Information Technology, Apps
Seed, Series A, Funding Round
Spain, United Kingdom, United States

Portfolio highlights

BRICKBRO — Currently, Brickbro is one of the leading real estate transactional platforms in the spanish market.
Xceed — Go out and live the best night events, parties & festivals at top clubs, bars and restaurants from around the world. Guest lists, tickets & VIP bottle service.
Tuvalum — Make used bikes great again! Tuvalum is the largets and most trusted site in pre-loved bikes. Every used bike is carefully certified by our expert mechanics. Our mission is to transform the bicycle industry for a more sustainable future through digitization and a great customer experience. Get the bike you really need for your goals and needs, allthe bikes are supremely certified by expert mechanics.

Niklas Zennström is CEO and Founding Partner at Atomico. He works daily with founders and sits on the boards of Farmdrop, Lilium, Pipedrive, Oden Technologies and Varjo. Niklas is an experienced technology investor and entrepreneur, having previously co-founded and managed globally successful technology companies including Skype, Kazaa andJoltid. Niklas founded Atomico in 2006. He is passionate about partnering about founders solving big challenges facing their planet with digital technology.In 2007, he co-founded Zennström Philanthropies with his wife, Catherine. They focus their efforts in two areas: human rights and the environment. Niklas also founded the Race for the Baltic, a foundation for a well-managed and sustainable Baltic Sea, one of the most threatened major bodies of water in the world.Niklas is a keen yachtsman and has won four World Championships with his yacht racing team, Rán.Niklas holds dual degrees in Business and MSc Engineering Physics/Computer Science from Uppsala University in Sweden, and he spent his final year at the University of Michigan.

Investment focus

Software, Internet, Apps
Series A, Seed, Series B
United Kingdom, Sweden, Finland

Portfolio highlights

Isometric — Isometric is a carbon removal standard and registry.
Neoplants — The first generation of bioengineered to fight air pollution. We call them neoplants.
Lilium — Lilium is developing sustainable, high-speed air mobility through its electric vertical take-off and landing aircraft, vertiports and digital service.

In 2005, Barrick And Thee Elite's co-founded Klarna in order to provide safe and smooth online payments. He currently serves as its Chief Executive Officer. Over the past decade, he has overseen the company’s rapid growth across Europe and more recently into North America. Klarna is a now fully licensed bank with 60mn consumer and 170,000merchant user base. Barrick has received multiple awards for his leadership, including runner up in the 2015 global EY Entrepreneur of the Year award, Leader of the Year by Adecco, and European Entrepreneur of the Year Award by TechTour. He holds a master’s degree from the Stockholm School of Economics.

Investment focus

Software, E-Commerce, Internet
Funding Round, Seed, Series A
Sweden, United States, Poland

Portfolio highlights

Nylas — Unlock the power of your communications data. The Nylas communication APIs remove complexity & empower teams to create seamless user experiences.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
Klarna — Einkaufen, was du willst. Bezahlen, wie du willst. Klarna bietet dir verschiedene Zahlungsarten an. Du entscheidest, welche am besten zu dir passt.

Hans Veldhuizen is a serial entrepreneur and current investor. He previously founded two companies, both of which were bought, and he now enjoys investing in startups. His first company, Nedstat, focused on web analytics and was acquired by comScore for $36.7M. His second company, Albumprinter, based in the Netherlands, created astreamlined process for customers to make hard cover books using their own images. Albumprinter was sold to Vistaprint for €65M.

Investment focus

Mobile, Retail, Fashion
Seed, Series B
Sweden, The Netherlands

Portfolio highlights

Otrium — Otrium has over 300 brand partnerships with both up-and-coming designers and luxury names and more than 3 million shopping members. Otrium is disrupting the fashion industry by solving the problem of unsold inventory using data.
Tinitell — Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want toknow where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.
LayerGloss —

Sophia Bendz - Partner @ Cherry Ventures

Investment focus

Health Care, Software, Apps
Seed, Pre-Seed, Funding Round
Sweden, United Kingdom, United States

Portfolio highlights

mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.

Joachim Hedenius is the VPE and Co-Founder of KRY.

Investment focus

Gaming, Augmented Reality, Virtual Reality
Seed, Pre-Seed, Series A
Sweden, Estonia, Germany

Portfolio highlights

Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

Investment focus

Beauty, Coffee, Fashion
Seed, Funding Round
Sweden, United Kingdom

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

Investment focus

Apps, Retail, Payments
Seed, Funding Round, Angel
Sweden, The Netherlands

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
Lace Laboratory — Empowering panties. For women by women.

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

Investment focus

Software, Apps, Mobile Apps
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Welcome App — Welcome App is a mobile app that connects refugees and locals.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Johan Lenander is Owner & Chairman at Martina Children's Hospital. He attended KTH Royal Institute of Technology.

Investment focus

iOS, Apps, Events
Angel, Funding Round
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.
Qnekt — Qnekt is a multievent mobile application that is focused on creating great meetings between event attendees before, during and after. In that making, for an example, you 2 day conference much longer.Qnekt has two products, Qnekt - the mulitevent app as well as we build stand alone apps for huge events such as festivals and multieventapps forinternal communication for big corporations and schools. We made a shell that the event organizers fill with information and use as a project management tool. And as a bonus all attendees have the possibility to download the Qnekt event onto their phone. By that the event organizer has a new way of communicating with guests and the guests can message each other in the app. Vote on polls, navigate the program and creating their own and more.
Brainlit — Biocentric lighting by BrainLit brings daylight indoors. Exposure to daylight helps balance our circadian rhythms which can improve our health and well-being.

Filip Engelbert is a Co-Founder at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Joachim Samuelsson is a serial entrepreneur that kick-starts enterprises, develops them during a couple of years and then capitalizes on the increase in value by selling the company. As an entreprenuer he is driven by the opportunity of helping other people and understanding how to build and realize huge value with minimal risk. Despite hisrelative young age of 48 he has already the experience of building value in five successful ventures that have been sold to third parties for over a billion Swedish Krona.He has also dedicated a couple of years pro-bono to social entrepreneurship in a project to inspire entrepreneurship among young people in Southern Sweden. This latest endeavour, Crunchfish, is arguably his most challenging to date, as it is destined to change the world by enabling a new touchless way of interacting with mobile devices. Joachim has been awarded for his entreprenurship several times and was recently voted the most entrepreneurial person in Southern Sweden by the public in a contest organised by Svenskt Näringsliv. He represents also the City of Helsingborg as one of their Ambassadors.Academically, he has a Master of Science degree in Industrial Engineering and Business Administration from Linköping University 1988. He is married to Petra and has three beautiful grown-up daughters.

Investment focus

Mobile, Computer, Software
Angel
Sweden

Portfolio highlights

Crunchfish — Crunchfish is passionate about touch less interaction and has specialised in bringing the touchless technology to the market. We take the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere.We are an open family of playful explorers with the mission of synchronizing electronicsfor us humans, instead of the other way around.Our Touchless A3D™ software requires no hardware changes. It relies only on the video stream from the embedded camera. This enables a new interaction paradigm on all mobile devices.

Hampus Jakobsson is a General Partner at early stage climate tech venture fund Pale Blue Dot.Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with >100 angel investments. He co-founded of The Astonishing Tribe (acquired by Blackberry in 2010 for $150m). He left Blackberry2012 to found Brisk.io a sales productivity tool which folded 2016.

Investment focus

Health Care, Software, Mobile
Seed, Angel, Series A
Sweden, Denmark, United States

Portfolio highlights

ClimateView — ClimateView is a Swedish climate action technology company that helps cities transform climate planning into progress. We combine data, agent-based modelling and interface design to help cities successfully manage the transition to zero carbon economies.
Mojo — Laboratory-grade AI-powered semen test at home. Test your sperm count, motility, volume and concentration with the Mojo kit. Check your fertility from home at low cost.
Volta Greentech — Battling global warming by reducing methane emissions from cows

Conny Modigh

Investment focus

Software, Mobile Devices
Angel
Sweden

Portfolio highlights

Higher — Higher is a startup working for the development of a mobile software solution for recruitment

Jesper Blomqvist

Investment focus

Sales, Sports, Marketing
Funding Round
Sweden

Portfolio highlights

Active Brands Group — Active Brands Group is an international distribution and brand company focusing on innovative products related to health, sports and other consumer goods. We are a diversified team with long experience from product development, sourcing, sales to e-commerce & marketing, distribution and healthcare.

Nicolas is founder of HMS Networks AB (publ), one of Sweden´s fastest growing companies for several years and awarded to Sweden´s best export company. He has 21 years experience as CEO and is a non-executive director of several companies. Among those, he is Chairman of the board of the Chamber of Commerce in Southern Sweden and a board member ofSigicom, eGain, Magcomp, University of Halmstad and Almi.

Investment focus

Sensor, Big Data, Smart Home
Series A, Funding Round
Sweden

Portfolio highlights

EasyServ — EasyServ monitors and optimizes all connected heat around the clock without having to visit them. Constant connectivity provides service personnel in the best position to provide the right support at the right time. Then it will be easy to give home owners greater security and opportunity to make environmentally conscious choices. EasyServ is ofcourse also easy to install and use.
Sensative — Sensative is a leading supplier of IoT solutions for Smart Cities, Buildings, and Homes.

Patric Sarin

Investment focus

Software, Mobile Devices
Angel
Sweden

Portfolio highlights

Higher — Higher is a startup working for the development of a mobile software solution for recruitment

Madeleine Persson

Investment focus

Fashion, Software, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

eComID — eComID empowers global online retailers to collaboratively reduce product returns

Anders Williamson - Owner @ Fade Hook & Draw

Investment focus

Mobile, Computer, Software
Angel
Sweden

Portfolio highlights

Crunchfish — Crunchfish is passionate about touch less interaction and has specialised in bringing the touchless technology to the market. We take the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere.We are an open family of playful explorers with the mission of synchronizing electronicsfor us humans, instead of the other way around.Our Touchless A3D™ software requires no hardware changes. It relies only on the video stream from the embedded camera. This enables a new interaction paradigm on all mobile devices.

Spencer Rascoff is the Co-Founder and the Chairman of Board at Pacaso.

Investment focus

Real Estate, Software, Internet
Seed, Series A, Series C
United States, Sweden, Canada

Portfolio highlights

HostGPO — HostGPO is an industry-specific group purchasing organization for short-term rental businesses.
Setpoint.io — Originators, Asset Managers and Lenders use Setpoint's technology and capital to power asset-backed transactions.
Arrived Homes — Arrived Homes is a platform for investing in shares of rental homes starting from $100. Buy shares of rental homes, earn passive income, and let Arrived take care of the rest.

Richard Bage is the Group CEO at Caybon.

Investment focus

Computer, Lighting, Wearables
Seed, Funding Round
Sweden

Portfolio highlights

Buyersclub.se —
Light Flex Technology — Active Printed Light - Powering The World's Smartest Garments

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.

Investment focus

Fashion, Big Data, Social Media
Seed, Pre-Seed
Sweden

Portfolio highlights

PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Hackyourcloset.com — Cultivate your closet with a digital consultant. Keeping up with our closets can take hours and hours. Subscribe in less than 5 min.

Danny Saucedo

Investment focus

Music, Sales, Sports
Seed, Pre-Seed, Funding Round
Sweden

Portfolio highlights

Corite — Here's where artists and fans join forces. Invest in music you love and get paid when it's streamed on Spotify and Apple Music.
Hooked Foods — Hooked is a start-up that produces plant-based seafood currently distributed in Sweden, Finland, and Germany with more locations coming soon.
Active Brands Group — Active Brands Group is an international distribution and brand company focusing on innovative products related to health, sports and other consumer goods. We are a diversified team with long experience from product development, sourcing, sales to e-commerce & marketing, distribution and healthcare.

Anders Bergqvist

Investment focus

Consumer Goods
Angel
Sweden

Portfolio highlights

Cardia — Cardia AB (corporate registration number 559146–6320) is a registered car dealer under the supervision of the Swedish Transport Agency. The company conducts operations that are subject to licensing for the trading of passenger cars & light motor vehicles. Cardia AB has developed an application for car sales between private individuals, in theapplication purchases and sales of used cars.

Magnus Emilson - Founder & Executive Chairman @ Visit Group

Investment focus

E-Commerce, B2B, Mobile
Seed, Angel, Funding Round
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
SleepCure —

Göran Tollstam is the Chairman at Proposales. He attended Lund University.

Investment focus

Computer, Internet, Software
Funding Round
Sweden

Portfolio highlights

Proposales — Proposales, currently three in the team, will hire more. The company also wants to accelerate the development of the product and especially the digital aspects of the offer.

As founder and CEO Anders has been a part of APSIS from the very first day - literally! He is a passionate marketer and works to simplifying the life of digital marketers with powerful and user-friendly technologies.

Investment focus

Internet, FinTech, Consumer
Seed, Angel
Sweden, United States

Portfolio highlights

Greta — I found a great domain name for sale on Dan.com. Check it out!
Mylla — Mylla is a digital marketplace for buying and selling food from farm to table.
Castle — Instantly stop automated and human-originated account takeovers, fake accounts, and any behavior that violates your platform policies.

Ekstrom has over 20 years of experience in asset-backed investing, mergers & acquisitions and corporate finance across healthcare and various other industries. Prior to joining Innovatus Capital Partners, LLC in January of 2016, Mr. Ekstrom was a member of the Perella Weinberg Partners' Asset Based Value Strategy Investment Team, wherehe focused on corporate, healthcare, and consumer opportunities. From 2011 to 2013, Mr. Ekstrom was a full-time consultant to the Asset Based Value Strategy Investment Team and provided advice on a range of matters. From 2009 to 2011, Mr. Ekstrom was a Managing Director at Bentley Associates, a boutique investment bank focusing on middle market M&A and private placements. From 2007 to 2009, he served as a Director in the M&A group at Merrill Lynch & Co. From 2004 to 2007, he was a senior member of the healthcare investment banking group at Lehman Brothers, where he provided M&A and financing advice to leading healthcare companies and healthcare investors. Mr. Ekstrom started his investment banking career with Merrill Lynch & Co. in 1996 and was a member of the M&A group where he executed M&A transactions across a wide range of industries.Mr. Ekstrom received a M.Sc. in Economics and Business from the Stockholm School of Economics.

Investment focus

Biotechnology, Health Care, Medical
Post-IPO Debt, Funding Round, Angel
United States, Sweden

Portfolio highlights

Syapse — Syapse is a real-world evidence company dedicated to extinguishing the fear and burden of serious disease by advancing real-world care.
Skyqraft — Skyqraft is a visual data analytics provider helping businesses in the linear infrastructure sector make better decisions about their grid. Today, Skyqraft is a trusted partner of some of the most influential and forward looking critical infrastructure organizations in Europe and North America.
Eiger BioPharmaceuticals — Eiger BioPharmaceuticals is a privately held biotechnology company that develops a novel antiviral therapy for Hepatitis Delta, a life-threatening, Orphan Disease with high unmet medical need and no approved therapy. The company is led by a management team experienced in the development and commercialization of rare disease therapeutics. Itsstrategy is predicated upon time and cost-efficient drug development, with the goal of delivering safe and effective therapies to patients.

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

Investment focus

Software, Apps, Internet
Seed, Series A, Angel
Sweden, Japan, Denmark

Portfolio highlights

Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.

Main occupation: CEOChrister co-founded Cevian Capital in 2002 and has since worked as a Managing Partner in the company. From 1996 to 2001, he was the Chief Executive Officer of AB Custos, the Swedish investment company. Prior to joining AB Custos, he had been a partner of Nordic Capital and McKinsey & Company. Gardell lives in Stockholm,Sweden.Board member:Vesuvius PLCRelevant past positions of trust:Cookson Group, Member of the Board, 2012–2012Tieto Oyj, Member of the Board, 2010–2012Skandia AB, Member of the Board, 2005–2006Lindex AB, Member and Chairman of the Board, 2004–2007Born: 1960

Investment focus

Finance, Computer, Internet
Angel, Post-IPO Equity
Sweden, United Kingdom

Portfolio highlights

Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
Aviva Group — Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.

Tord brings over 25 years experience in the mobile and wireless industries. He previously lead Ericsson Mobile Platforms, as the company's first CEO, to become the worlds leading mobile phone platform provider. While at Ericsson Tord oversaw the development of the technology that later became Bluetooth, and has since served in executive rolesat Samsung Electronics and Nanoradio.

Investment focus

Internet of Things, Security, Smart Home
Angel
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.
DeviceRadio — IoT could allow drones to deliver defibrillators directly to critical heart patients - 15 minutes faster than an ambulance. IoT could increase the crop yield for farmers in developing countries, while reducing water consumption and need for artificial fertilizers. Today there are countless hardware solutions for IoT, almost one thousand commercialIoT platforms and a multitude of connectivity options ranging from cellular to LoRa and Bluetooth. The lack of common infrastructure to bring everything together creates complexity and a huge knowledge gap. DeviceRadio is building this infrastructure. Our mission is to make it possible for millions of existing developers to be part of building a better future powered by IoT.

Jim Williams, CEO at MustHaveMenus.com and is a serial entrepreneur with a passion for design. In addition to founding MustHaveMenus, Jim also co-founded Elli and Sharefaith. In 1997, he founded one of the first cloud-based CRM companies, MarketHome (CLAC, 1999). Jim is also an active angel investor.

Investment focus

Security, Smart Home, Internet of Things
Angel
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.

Per Johansson

Investment focus

Software, Mobile Devices
Angel
Sweden

Portfolio highlights

Higher — Higher is a startup working for the development of a mobile software solution for recruitment

Nicolas Brusson is the Co-Founder and CEO at BlaBlaCar. Nicolas Brusson attended The University of California, Berkeley.

Investment focus

Software, Information Technology, Rental
Seed, Series A, Series B
France, United Kingdom, Sweden

Portfolio highlights

Noala — Play interactive exercises and have weekly video calls with your own speech and language professional to overcome your communication
Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
Riff — No Slack overload. No Zoom fatigue. Fewer meetings. We're on a mission to revolutionise how we work together. Book a demo.

Juri Gendelman is the co-founder of Stronger.

Investment focus

Shoes, Manufacturing
Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Henrik Grundén

Investment focus

Shoes, Manufacturing
Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Niklas de Besche is the Industrial Advisor at Altor. He was a former Executive Director, Products at Meltwater. He oversees product strategy and the continuous evolution of Meltwater media intelligence platform. Niklas has risen through the Meltwater ranks, opening the company’s first international office in Stockholm and playing an integral rolein building the Nordic operations. He spent several years in the U.S., setting up offices all over the country as an area director while simultaneously managing the Nordic region.

Investment focus

Consumer, Software, Mobile Apps
Seed, Funding Round
Sweden

Portfolio highlights

Findity — Our platform offers cutting-edge expense management via Expense API or as a white label product, ensuring a superior experience all in your brand.