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Top 50 Consumer Angel Investors in Sweden in December 2024

Last updated: Dec 2024 A list of 50 angel investors that invest in Consumer startups based in Sweden. We rank investors based on the number of investments they made in Consumer companies from Sweden. We update this investor list every month.

Top 50 Consumer Angel Investors in Sweden in December 2024

Investor	Consumer Sweden investments
Cristina Stenbeck	5
Pär Svärdson	4
Simon Josefsson	4
Bo Mattsson	4
Sven Hagströmer	4
Sebastian Knutsson	3
Mattias Weinhandl	3
Fredrik Mansson	2
Andreas Mihalovits	2
Jonas Nordlander	2
Sophia Bendz	2
Ludvig Linge	2
Filip Engelbert	2
Sebastian Siemiatkowski	2
Daniel Pilotti	2
Otto Jettman	2
Susanna Campbell	2
Joachim Hedenius	2
Henrik Norlander	2
Joachim Samuelsson	2
Hampus Jakobsson	2
Hans Veldhuizen	2
Johan Lenander	2
Niklas Zennström	2
Martin Lorentzon	2
Magnus Emilson	1
Göran Tollstam	1
Madelene Larsson	1
Christer Gardell	1
Anaheta von Berenberg-Consbruch	1
Spencer Rascoff	1
Christian von Koenigsegg	1
Gustav Söderström	1
Stephan Carlquist	1
Richard Båge	1
Tord Wingren	1
Niklas Eklund	1
Jim Williams	1
Helene Nathhorst Spångberg	1
Shervin Razani	1
Johan Siwers	1
Nicolas Brusson	1
Mohammed H. Al Amoudi	1
Johan Sedihn	1
Danny Saucedo	1
Nils Hederstrom	1
Ashley Heppenstall	1
Petri Uitto	1
Juri Gendelman	1
Jan West	1

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Investor list

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Fashion, E-Commerce, Health Care
Seed, Series A, Funding Round
Sweden, Germany, United Kingdom

Portfolio highlights

Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

Par Svardson is the current CEO of Apotea AB.

Investment focus

Beauty, Fashion, Computer
Angel, Funding Round
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.

Simon Josefsson

Investment focus

Health Care, Sports, Consumer Goods
Seed, Angel, Pre-Seed
Sweden, Germany

Portfolio highlights

Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
Stockrepublic — Community, benchmarking, and insights features for banks - available via white label and API

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Sven Hagstromer is the founder of Creades AB.

Investment focus

Internet, EdTech, Education
Seed, Pre-Seed, Series A
Sweden

Portfolio highlights

Meitner — Meitner is a swedish edu-tech startup building a complete solution for all kind of schools.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
Vad Vi Vet. — Founded in 2018, Vad Vi Vet started as a single Instagram account explaining how Sweden works before the general election. Today, it is the leading service for quickly improving your general knowledge of a variety of topics, by publishing fact-checked explanations on owned and operated digital platforms, with more than half a million weekly activeusers.

Sebastian Knutsson is one of our founders and has served on our Board of Directors since October 2003, as our chief creative officer since June 2004 and as our executive product developer from February 2003 to June 2004. Sebastian has more than 18 years of experience in the Internet industry. As chief creative officer, he leads the productstrategy, games development and service offerings for King. Sebastian has designed more than 100 games for King.

Investment focus

Apps, Music, Financial Services
Seed, Pre-Seed, Series A
Sweden, United States, Estonia

Portfolio highlights

Revyze — Revyze is a community-powered app with a sharp focus on high school education.
Flower — We enable the energy system of tomorrow by combining pioneering technology with flexible assets, allowing clean energy to power society
Reforged Labs — Reforged Labs | Effortless AI Ads for Mobile Game Studios.

Mattias Weinhandl

Investment focus

Apps, Information Technology, Fitness
Seed, Funding Round, Pre-Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Fredrik Mansson - Investor @ Propel Capital

Investment focus

Beauty, Fashion, Lifestyle
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Andreas is a German serial entrepreneur and angel investor having invested in more than 150 international startups.Andreas co-founded his first internet company Omniga in 1999 and, after reaching profitability within 2 years, grew it to a venture builder focused on B2C subscription models with more than 200 employees when he stepped back from hisactive roles in 2012.In the same year Andreas started investing in startups and later also got engaged in the Spanish ecosystem as the founder of Marbella Tech Angels, a network of more than 160 investors, founders & mentors living around Marbella. Andreas is also co-founder of the Global Super Angels Club, a platform for angel investors usually investing six-figure euro amounts in startups, supporting its more than 70 members to improve their deal flow and speed up their search for like-minded co-investors.Andreas received several awards incl. the Best European Early Stage Investor 2018 award from the European Business Angel Network (EBAN) and the Best Business Angel 2020 award at the Spanish National Business Angel Conference.

Investment focus

Software, Information Technology, Apps
Seed, Series A, Funding Round
Spain, United Kingdom, United States

Portfolio highlights

Dost — Dost automates the process of incoming supplier invoices to help CFOs and Finance Managers of mid-size and large companies with a high volume of invoices to improve efficiency, accuracy in data entry and reduce time when processing incoming invoices by leveraging artificial intelligence (AI) and intelligent process automation (IPA).
CheKin — Chekin has developed a framework that covers everything related to guest registration on touristic accommodations. Chekin has made it extremely easy to register guests for third-party software providers (startups, travel companies, Hospitality software and so on..), in two aspects, 1. It helps with all the local touristic regulations across theEuropean Union and 2. With a set of APIs that facilitates all the guest registration process. Chekin is the premier supplier of trusted software solutions for digitalizing the check-in and check-out (and all the key legal points to take into consideration in between). We provide a stack of optimized, ready-to-run software solutions, and support for implementation on travel tech companies. Further, Chekin rapidly updates applications according to regional law changes to ensure optimal results. Chekin integration model is to be embedded into the partner solution, this native integration provides a better experience for the end users, a trusted tool for the hotelier, and lower their cost due to the guest data collection process.
GigPig — Book gigs. Get Gigs. No messing. Supporting venues and artists all the way with live music management.

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Sophia Bendz - Partner @ Cherry Ventures

Investment focus

Health Care, Software, Apps
Seed, Pre-Seed, Funding Round
Sweden, United Kingdom, United States

Portfolio highlights

mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

Investment focus

Software, Apps, Mobile Apps
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Welcome App — Welcome App is a mobile app that connects refugees and locals.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Filip Engelbert is a Co-Founder at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

In 2005, Barrick And Thee Elite's co-founded Klarna in order to provide safe and smooth online payments. He currently serves as its Chief Executive Officer. Over the past decade, he has overseen the company’s rapid growth across Europe and more recently into North America. Klarna is a now fully licensed bank with 60mn consumer and 170,000merchant user base. Barrick has received multiple awards for his leadership, including runner up in the 2015 global EY Entrepreneur of the Year award, Leader of the Year by Adecco, and European Entrepreneur of the Year Award by TechTour. He holds a master’s degree from the Stockholm School of Economics.

Investment focus

Software, E-Commerce, Internet
Funding Round, Seed, Series A
Sweden, United States, Poland

Portfolio highlights

Nylas — Unlock the power of your communications data. The Nylas communication APIs remove complexity & empower teams to create seamless user experiences.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
Klarna — Einkaufen, was du willst. Bezahlen, wie du willst. Klarna bietet dir verschiedene Zahlungsarten an. Du entscheidest, welche am besten zu dir passt.

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

Investment focus

Apps, Retail, Payments
Seed, Funding Round, Angel
Sweden, The Netherlands

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
Lace Laboratory — Empowering panties. For women by women.

Otto Jettman is a record producer and remixer.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Susanna Campbell

Investment focus

E-Commerce, Fashion, B2B
Seed, Pre-Seed, Series A
Sweden, The Netherlands

Portfolio highlights

Circulate — Find the best packaging for you and the planet in our marketplace
PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
Lace Laboratory — Empowering panties. For women by women.

Joachim Hedenius is the VPE and Co-Founder of KRY.

Investment focus

Gaming, Augmented Reality, Virtual Reality
Seed, Pre-Seed, Series A
Sweden, Estonia, Germany

Portfolio highlights

Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Henrik Norlander is a professional golfer and plays on the PGA Tour.

Investment focus

Shoes, Manufacturing
Seed, Pre-Seed
Sweden

Portfolio highlights

Goatlane — Your Everyday Golf Sneaker

Joachim Samuelsson is a serial entrepreneur that kick-starts enterprises, develops them during a couple of years and then capitalizes on the increase in value by selling the company. As an entreprenuer he is driven by the opportunity of helping other people and understanding how to build and realize huge value with minimal risk. Despite hisrelative young age of 48 he has already the experience of building value in five successful ventures that have been sold to third parties for over a billion Swedish Krona.He has also dedicated a couple of years pro-bono to social entrepreneurship in a project to inspire entrepreneurship among young people in Southern Sweden. This latest endeavour, Crunchfish, is arguably his most challenging to date, as it is destined to change the world by enabling a new touchless way of interacting with mobile devices. Joachim has been awarded for his entreprenurship several times and was recently voted the most entrepreneurial person in Southern Sweden by the public in a contest organised by Svenskt Näringsliv. He represents also the City of Helsingborg as one of their Ambassadors.Academically, he has a Master of Science degree in Industrial Engineering and Business Administration from Linköping University 1988. He is married to Petra and has three beautiful grown-up daughters.

Investment focus

Mobile, Computer, Software
Angel
Sweden

Portfolio highlights

Crunchfish — Crunchfish is passionate about touch less interaction and has specialised in bringing the touchless technology to the market. We take the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere.We are an open family of playful explorers with the mission of synchronizing electronicsfor us humans, instead of the other way around.Our Touchless A3D™ software requires no hardware changes. It relies only on the video stream from the embedded camera. This enables a new interaction paradigm on all mobile devices.

Hampus Jakobsson is a General Partner at early stage climate tech venture fund Pale Blue Dot.Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with >100 angel investments. He co-founded of The Astonishing Tribe (acquired by Blackberry in 2010 for $150m). He left Blackberry2012 to found Brisk.io a sales productivity tool which folded 2016.

Investment focus

Health Care, Software, Mobile
Seed, Angel, Series A
Sweden, Denmark, United States

Portfolio highlights

ClimateView — ClimateView is a Swedish climate action technology company that helps cities transform climate planning into progress. We combine data, agent-based modelling and interface design to help cities successfully manage the transition to zero carbon economies.
Mojo — Clinical-grade, AI-powered sperm analysis from the comfort of home. Test your sperm count, motility, morphology and much more with the Mojo kit. Check your fertility from home at low cost - without the need for clinic visits and awkward waiting rooms.
Volta Greentech — Battling global warming by reducing methane emissions from cows

Hans Veldhuizen is a serial entrepreneur and current investor. He previously founded two companies, both of which were bought, and he now enjoys investing in startups. His first company, Nedstat, focused on web analytics and was acquired by comScore for $36.7M. His second company, Albumprinter, based in the Netherlands, created astreamlined process for customers to make hard cover books using their own images. Albumprinter was sold to Vistaprint for €65M.

Investment focus

Mobile, Retail, Fashion
Seed, Series B
Sweden, The Netherlands

Portfolio highlights

Otrium — Otrium has over 300 brand partnerships with both up-and-coming designers and luxury names and more than 3 million shopping members. Otrium is disrupting the fashion industry by solving the problem of unsold inventory using data.
Tinitell — Tinitell is a one-button mobile phone for kids that like to play outside! It’s super simple, fun, and durable. Parents don’t want to buy mobile phones for their kids because they - are expensive - break easily - get lost - and they don’t want to their kids to spend a lot of time online. But parents buy phones for their kids anyway. Parents want toknow where their kids are, and they want to be able to talk them. Tinitell is the reinvention of the walkie-talkie for the cellular network, and kids is just the beginning. A variety of future users are screaming for a simple communication solution. Tinitell is going to become the world’s strongest brand in the wristphone segment of wearable tech.
LayerGloss —

Johan Lenander is Owner & Chairman at Martina Children's Hospital. He attended KTH Royal Institute of Technology.

Investment focus

iOS, Apps, Events
Angel, Funding Round
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.
Qnekt — Qnekt is a multievent mobile application that is focused on creating great meetings between event attendees before, during and after. In that making, for an example, you 2 day conference much longer.Qnekt has two products, Qnekt - the mulitevent app as well as we build stand alone apps for huge events such as festivals and multieventapps forinternal communication for big corporations and schools. We made a shell that the event organizers fill with information and use as a project management tool. And as a bonus all attendees have the possibility to download the Qnekt event onto their phone. By that the event organizer has a new way of communicating with guests and the guests can message each other in the app. Vote on polls, navigate the program and creating their own and more.
Brainlit — Biocentric lighting by BrainLit brings daylight indoors. Exposure to daylight helps balance our circadian rhythms which can improve our health and well-being.

Niklas Zennström is CEO and Founding Partner at Atomico. He works daily with founders and sits on the boards of Farmdrop, Lilium, Pipedrive, Oden Technologies and Varjo. Niklas is an experienced technology investor and entrepreneur, having previously co-founded and managed globally successful technology companies including Skype, Kazaa andJoltid. Niklas founded Atomico in 2006. He is passionate about partnering about founders solving big challenges facing their planet with digital technology.In 2007, he co-founded Zennström Philanthropies with his wife, Catherine. They focus their efforts in two areas: human rights and the environment. Niklas also founded the Race for the Baltic, a foundation for a well-managed and sustainable Baltic Sea, one of the most threatened major bodies of water in the world.Niklas is a keen yachtsman and has won four World Championships with his yacht racing team, Rán.Niklas holds dual degrees in Business and MSc Engineering Physics/Computer Science from Uppsala University in Sweden, and he spent his final year at the University of Michigan.

Investment focus

Software, Internet, Apps
Series A, Seed, Series B
United Kingdom, Sweden, Finland

Portfolio highlights

Isometric — Isometric is a carbon removal standard and registry.
Neoplants — The first generation of bioengineered to fight air pollution. We call them neoplants.
Lilium — Lilium is developing sustainable, high-speed air mobility through its electric vertical take-off and landing aircraft, vertiports and digital service.

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

Investment focus

Beauty, Coffee, Fashion
Funding Round, Seed
Sweden, United Kingdom

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.

Magnus Emilson - Founder & Executive Chairman @ Visit Group

Investment focus

E-Commerce, B2B, Mobile
Seed, Angel, Funding Round
Sweden

Portfolio highlights

Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
SleepCure —

Göran Tollstam is the Chairman at Proposales. He attended Lund University.

Investment focus

Computer, Internet, Software
Funding Round
Sweden

Portfolio highlights

Proposales — Proposales, currently three in the team, will hire more. The company also wants to accelerate the development of the product and especially the digital aspects of the offer.

Madeleine Persson

Investment focus

Fashion, Software, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

eComID — eComID is the world's first and only Proactive Software built for retail brands and businesses to Reduce and Prevent Product Returns.
Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.

Main occupation: CEOChrister co-founded Cevian Capital in 2002 and has since worked as a Managing Partner in the company. From 1996 to 2001, he was the Chief Executive Officer of AB Custos, the Swedish investment company. Prior to joining AB Custos, he had been a partner of Nordic Capital and McKinsey & Company. Gardell lives in Stockholm,Sweden.Board member:Vesuvius PLCRelevant past positions of trust:Cookson Group, Member of the Board, 2012–2012Tieto Oyj, Member of the Board, 2010–2012Skandia AB, Member of the Board, 2005–2006Lindex AB, Member and Chairman of the Board, 2004–2007Born: 1960

Investment focus

Finance, Computer, Internet
Angel, Post-IPO Equity
Sweden, United Kingdom

Portfolio highlights

Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
Aviva Group — Our global corporate website for investors, shareholders, career hunters, the media and people interested in our social purpose.

Anaheta von Berenberg-Consbruch

Investment focus

Fashion, Software, E-Commerce
Pre-Seed
Sweden

Portfolio highlights

eComID — eComID is the world's first and only Proactive Software built for retail brands and businesses to Reduce and Prevent Product Returns.

Spencer Rascoff is the Co-Founder and the Chairman of Board at Pacaso.

Investment focus

Real Estate, Software, Internet
Seed, Series A, Series C
United States, Sweden, Canada

Portfolio highlights

HostGPO — HostGPO is an industry-specific group purchasing organization for short-term rental businesses.
Setpoint.io — Originators, Asset Managers and Lenders use Setpoint's technology and capital to power asset-backed transactions.
Arrived Homes — Arrived Homes is a platform for investing in shares of rental homes starting from $100. Buy shares of rental homes, earn passive income, and let Arrived take care of the rest.

Christian Von Koenigsegg is the founder and CEO of Koenigsegg Automotive AB.

Investment focus

Fashion, Children
Angel
Sweden

Portfolio highlights

Inimini — Inimini is a second-hand children’s clothing company by style and size.

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

Investment focus

B2B, Internet, DIY
Seed, Series A, Funding Round
Sweden, United States

Portfolio highlights

Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.

Stephan Carlquist - Owner @ Carlquist Holding AB

Investment focus

Mobile, Computer, Software
Angel
Sweden

Portfolio highlights

Crunchfish — Crunchfish is passionate about touch less interaction and has specialised in bringing the touchless technology to the market. We take the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere.We are an open family of playful explorers with the mission of synchronizing electronicsfor us humans, instead of the other way around.Our Touchless A3D™ software requires no hardware changes. It relies only on the video stream from the embedded camera. This enables a new interaction paradigm on all mobile devices.

Richard Bage is the Group CEO at Caybon.

Investment focus

Computer, Lighting, Wearables
Seed, Funding Round
Sweden

Portfolio highlights

Buyersclub.se —
Light Flex Technology — Active Printed Light - Powering The World's Smartest Garments

Tord brings over 25 years experience in the mobile and wireless industries. He previously lead Ericsson Mobile Platforms, as the company's first CEO, to become the worlds leading mobile phone platform provider. While at Ericsson Tord oversaw the development of the technology that later became Bluetooth, and has since served in executive rolesat Samsung Electronics and Nanoradio.

Investment focus

Internet of Things, Security, Smart Home
Angel
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.
DeviceRadio — IoT could allow drones to deliver defibrillators directly to critical heart patients - 15 minutes faster than an ambulance. IoT could increase the crop yield for farmers in developing countries, while reducing water consumption and need for artificial fertilizers. Today there are countless hardware solutions for IoT, almost one thousand commercialIoT platforms and a multitude of connectivity options ranging from cellular to LoRa and Bluetooth. The lack of common infrastructure to bring everything together creates complexity and a huge knowledge gap. DeviceRadio is building this infrastructure. Our mission is to make it possible for millions of existing developers to be part of building a better future powered by IoT.

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

Investment focus

Software, Apps, Internet
Seed, Series A, Angel
Sweden, Japan, Denmark

Portfolio highlights

Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.

Jim Williams, CEO at MustHaveMenus.com and is a serial entrepreneur with a passion for design. In addition to founding MustHaveMenus, Jim also co-founded Elli and Sharefaith. In 1997, he founded one of the first cloud-based CRM companies, MarketHome (CLAC, 1999). Jim is also an active angel investor.

Investment focus

Security, Smart Home, Internet of Things
Angel
Sweden

Portfolio highlights

Minut — Minut keeps your home safe and your neighbors happy while respecting your guests' privacy. Monitor noise and occupancy, secure your home, and enhance guest experience. Only Minut gives you the full insight you need to protect your homes, all in one single sensor.

Helene Nathhorst Spångberg

Investment focus

Sales, Sports, Marketing
Funding Round
Sweden

Portfolio highlights

Active Brands Group — Active Brands Group is an international distribution and brand company focusing on innovative products related to health, sports and other consumer goods. We are a diversified team with long experience from product development, sourcing, sales to e-commerce & marketing, distribution and healthcare.

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

Investment focus

Fashion, Children
Angel
Sweden

Portfolio highlights

Inimini — Inimini is a second-hand children’s clothing company by style and size.

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.

Investment focus

Fashion, Big Data, Social Media
Seed, Pre-Seed
Sweden

Portfolio highlights

PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !

Nicolas Brusson is the Co-Founder and CEO at BlaBlaCar. Nicolas Brusson attended The University of California, Berkeley.

Investment focus

Software, Information Technology, Rental
Seed, Series A, Series B
France, United Kingdom, Sweden

Portfolio highlights

Noala — Play interactive exercises and have weekly video calls with your own speech and language professional to overcome your communication
Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
Riff — No Slack overload. No Zoom fatigue. Fewer meetings. We're on a mission to revolutionise how we work together. Book a demo.

Mohammed Hussein Al Amoudi is the Founder of Preem.

Investment focus

Mobile, Medical, Computer
Angel, Funding Round, Private Equity
Sweden, United States

Portfolio highlights

Checkproof — CheckProof is the ideal tool for digitizing your work with preventive maintenance, quality and health & safety. Let’s secure value. Digitally.
Crunchfish — Crunchfish is passionate about touch less interaction and has specialised in bringing the touchless technology to the market. We take the user experience with apps and mobile devices to the next level by making a touchless interface available everywhere.We are an open family of playful explorers with the mission of synchronizing electronicsfor us humans, instead of the other way around.Our Touchless A3D™ software requires no hardware changes. It relies only on the video stream from the embedded camera. This enables a new interaction paradigm on all mobile devices.
YTN Capital Group — Established to oversee the assets of YTN Partners LP and YTN Ventures LP, YTN Capital Group LLC functions as a capital management company serving the interests of its general and limited partners. With expertise in delivering capital and advisory services, the firm is committed to supporting innovative companies with high-growth potential inEast Africa with the goal of contributing to sustainable development.

Johan Sedihn

Investment focus

Digital Media, Service Industry, Consumer Electronics
Funding Round
Sweden

Portfolio highlights

Dirac — Dirac optimizes digital audio, perfecting sound for better listening in any environment. Our patented sound solution technology spans automotive, computer and tablet, headphone, home and professional, mobile and streaming audio.

Danny Saucedo

Investment focus

Music, Sales, Sports
Seed, Pre-Seed, Funding Round
Sweden

Portfolio highlights

Corite — Here's where artists and fans join forces. Invest in music you love and get paid when it's streamed on Spotify and Apple Music.
Hooked Foods — Hooked is a start-up that produces plant-based seafood currently distributed in Sweden, Finland, and Germany with more locations coming soon.
Active Brands Group — Active Brands Group is an international distribution and brand company focusing on innovative products related to health, sports and other consumer goods. We are a diversified team with long experience from product development, sourcing, sales to e-commerce & marketing, distribution and healthcare.

Nils Hederstrom - Director of Human Resources @ Aller Media

Investment focus

Software, Mobile Devices
Angel
Sweden

Portfolio highlights

Higher — Higher is a startup working for the development of a mobile software solution for recruitment

Born in England in 1962, Ashley Heppenstall is a graduate of Durham University where he obtained a degree in Mathematics.From 1984 until 1990, he worked in the banking sector where he was involved in project financing of oil and mining businesses. In 1990, Mr. Heppenstall was a founding director and shareholder of Sceptre Management Limited.Mr.Heppenstall has worked with public companies associated with the Lundin family since 1993. In 1998 he was appointed Finance Director of Lundin Oil AB. Following the acquisition of Lundin Oil by Talisman Energy in 2001, Lundin Petroleum was formed and he was appointed President & Chief Executive Officer in 2002 until he stood down in 2015.Ashley Heppenstall holds 1,542,618 shares in Lundin Petroleum through investment company Rojafi.Ashley Heppenstall is in the Nomination Committee’s and the Company’s opinion, as the Company’s previous President and CEO until 30 September 2015, not independent of the Company and Group management and further not independent of the Company’s major shareholders as he is a director of companies in which entities associated with the Lundin family hold ten percent or more of the share capital and voting rights.

Investment focus

eSports, Internet, PC Games
Angel, Funding Round
Sweden

Portfolio highlights

Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
Challengermode — Leading platform for esports competitions. Compete in high quality tournaments from the best organizers or create your own Space & monetize your community.

Petri Uitto

Investment focus