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Alexander Hars, Angel Investor

Alexander Hars

Angel Investor

Gothenburg, Sweden

Alexander Hars is a seed investor in Gothenburg focused on Software and E-Commerce. Alexander Hars - Board member @ Zalster

Total investments:
14
Last investment:
Lead investor:
7%

Last updated:

Industries Alexander Hars invests in

SoftwareE-CommerceSaaSFinanceAdvertising

Stages Alexander Hars invests in

SeedPre-SeedFunding RoundConvertible NoteVenture - Series Unknown

Countries Alexander Hars invests in

SwedenNorwayGermany

Round sizes

Seed $108k–$7.1M

Round size

Seed
$108k–$7.1M

Investment Focus

Industry

  • Software 4 (29%)
  • E-Commerce 3 (21%)
  • SaaS 2 (14%)
  • Finance 2 (14%)
  • Advertising 2 (14%)
See all 34 industries →

Stage

  • Seed 7 (50%)
  • Pre-Seed 2 (14%)
  • Funding Round 2 (14%)
  • Convertible Note 1 (7%)
  • Venture - Series Unknown 1 (7%)

Country

  • Sweden 8 (57%)
  • Norway 1 (7%)
  • Germany 1 (7%)

Investments

CompanyDescriptionRoundLinks
Fintower Fintower
Fintower.ai is an AI-powered financial planning platform designed for CFOs, CEOs, and finance teams in growth companies.It consolidates fragmented finance data—such as budgets, forecasts, reports, and cash flows—into a unified, intelligent workspace. This eliminates reliance on spreadsheets like Excel, enabling streamlined FP&A processes withreal-time insights. $1.8M / Seed / Feb 05, 2026
Y/ELM+ Y/ELM+
Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions. $445.2K / Seed / Oct 19, 2022
Lumaly Lumaly
Lumaly is a browser extension that automatically tries out and uses all available voucher codes in the cart when shopping online. Convertible Note / Dec 10, 2021
Lumaly Lumaly
Lumaly is a browser extension that automatically tries out and uses all available voucher codes in the cart when shopping online. Convertible Note / Jul 19, 2021
Brink Commerce Brink Commerce
Brink Commerce is a MACH Alliance certified commerce API (SaaS) for mid to large brands and retailers looking to reduce cost and complexity to increase speed of innovation and efficiency. $2.4M / Seed / Jun 28, 2021
Bookis Bookis
Bookis is the Next-Generation Online Bookstore with Direct Author Compensation, making the sharing of stories and knowledge playfully easy - from all bookshelves, for everyone. We leverage community, technology and innovative distribution to enable radically easier peer-to-peer bookselling, with fair author compensation models. Building theworld's largest network of authors fighting for a more fair book industry worldwide. $7.1M / Seed / May 25, 2021
DanAds DanAds
DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a fewweeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability. $5M / Venture - Series Unknown / Apr 28, 2021
Sendify Sendify
Most small business owners would rather focus on their business than have to worry about shipping and logistics. Sadly, getting stuff from A to B is still one of their biggest expenses and sources of frustration. One explanation is that the shipping industry has prioritized high volume shippers, leaving small businesses with both complicatedsystems and unfair rates.We founded Sendify to level the playing field and empower ambitious businesses to ship smarter. With our digital platform, shippers of any size can access pre-negotiated solutions with world leading carriers, taking their supply chains into the future whilst saving an average of 20% on every shipment. Parcel or pallet, across the globe or around the corner, Sendify has you covered.Since our start in 2016, we’ve helped more than 15,000 small businesses around the world spend less time and money on shipping and more time on growing their business. This makes us known as *the* shipping and logistics solution for growing businesses in Sweden and Germany. $6.3M / Seed / Feb 25, 2021
Sendify Sendify
Most small business owners would rather focus on their business than have to worry about shipping and logistics. Sadly, getting stuff from A to B is still one of their biggest expenses and sources of frustration. One explanation is that the shipping industry has prioritized high volume shippers, leaving small businesses with both complicatedsystems and unfair rates.We founded Sendify to level the playing field and empower ambitious businesses to ship smarter. With our digital platform, shippers of any size can access pre-negotiated solutions with world leading carriers, taking their supply chains into the future whilst saving an average of 20% on every shipment. Parcel or pallet, across the globe or around the corner, Sendify has you covered.Since our start in 2016, we’ve helped more than 15,000 small businesses around the world spend less time and money on shipping and more time on growing their business. This makes us known as *the* shipping and logistics solution for growing businesses in Sweden and Germany. $1.8M / Jan 28, 2020
Amferia Amferia
Amferia develops innovative medical devices to provide solutions to the global antibiotic resistance crisis. Amferia’s core focus is preventive healthcare where the goal is to provide highly efficient anti-infective medical devices that can prevent bacterial infections including those caused by antibiotic resistant bacteria. Our dominant focus iswithin the wound care sector, producing preventive care wound patches for the pressing need to avoid antibiotic resistant skin infections. Amferia’s proprietary anti-infective technology is a result of several years of research from Chalmers University of Technology and is patent protected. $568K / Seed / Jan 22, 2020
See all 14 investments →

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FAQ

What does Alexander Hars invest in?

Alexander Hars invests primarily in Software, E-Commerce and SaaS startups, most often at Seed and Pre-Seed stage. Most of the 14 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Alexander Hars's check size?

Alexander Hars typically joins rounds of $108k–$7.1M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Alexander Hars participates in.

When did Alexander Hars last invest?

The most recent investment recorded for Alexander Hars closed in Feb 2026. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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