Top 10 ESports Angel Investors in Sweden in July 2025

Last updated: Jul 2025 A list of 10 angel investors that invest in Esports startups based in Sweden. We rank investors based on the number of investments they made in Esports companies from Sweden. We update this investor list every month.

Top 10 ESports Angel Investors in Sweden in July 2025

Investor	eSports Sweden investments
Zlatan Ibrahimovic	3
Jonas Nordlander	3
Per Brilioth	2
Jacob Key	2
Filip Engelbert	1
Karl Magnus Troedsson	1
Robin Söderling	1
Martin Dahlin	1
Andreas Granqvist	1
Mats Carlsson	1

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Investor list

Zlatan Ibrahimovic

Investment focus

eSports, Internet, PC Games
Funding Round
Sweden

Portfolio highlights

Isbit Games —
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Per Brilioth - CEO @ VNV Global

Investment focus

Apps, Software, Transportation
Funding Round, Series B, Seed
Sweden, United Kingdom, The Netherlands

Portfolio highlights

memmo.me — memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.
Arro — Discover the shared daily operating system that helps you get more from life and work. Get to Day Zero together.
Surfboard — Get Dialpad Workforce Management (WFM) software for accurate forecasting, demand-driven scheduling, fair shift planning, and more.

Jacob Key is co-founder and general partner of Luminar Ventures. Jacob has made close to 20 early stage investments in companies such as Challengermode, Gavagai, Unacast and Pacemaker - and made 3 successful exits to date in Sportamore, Vera&John and Vetzoo.