Top 10 Wellness Angel Investors in Sweden in January 2025

Last updated: Jan 2025 A list of 10 angel investors that invest in Wellness startups based in Sweden. We rank investors based on the number of investments they made in Wellness companies from Sweden. We update this investor list every month.

Top 10 Wellness Angel Investors in Sweden in January 2025

Investor	Wellness Sweden investments
Mattias Weinhandl	3
Christer Arvidsson	3
Lars-Erik Skjutare	3
Graham Weston	1
Richard Setterwall	1
Michael Hansen	1
Johan Andersson	1
Hans-Olov Blom	1
Erik Engellau-Nilsson	1
Cristina Stenbeck	1

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Investor list

Mattias Weinhandl

Investment focus

Apps, Information Technology, Fitness
Seed, Funding Round, Pre-Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Christer Arvidsson

Investment focus

Apps, Wellness, Productivity Tools
Seed, Angel
Sweden

Portfolio highlights

Simpliday — Simpliday brings together a business professionals’ meetings, to-do’s, and emails into one place. No more app-hopping between calendars, emails, reminders, and files to get through the day. No more missed meetings or reminders. The company redesigns how users plan and get through the day based on what the day really looks like. Simpliday wasfounded on 2013 and is headquartered in Malmö, Sweden.

Lars-Erik Skjutare is the Chief Executive Officer at Bergendahls. Lars-Erik Skjutare attended IMD.

Investment focus

Apps, Wellness, Productivity Tools
Seed, Angel
Sweden

Portfolio highlights

Simpliday — Simpliday brings together a business professionals’ meetings, to-do’s, and emails into one place. No more app-hopping between calendars, emails, reminders, and files to get through the day. No more missed meetings or reminders. The company redesigns how users plan and get through the day based on what the day really looks like. Simpliday wasfounded on 2013 and is headquartered in Malmö, Sweden.

Graham Weston is one of the founders of Rackspace and now serves as Chairman of the Board. Graham has been a part of Rackspace from the beginning. Born and raised in the San Antonio area, he saw entrepreneurial opportunities in everything around him. He launched his first business venture as a seventh grader, marketing organic pork in newspaper adsthat read "Go Hog Wild!" In high school, he built another business that took photos at livestock shows and sold them to contestants. He attended Texas A&M, where—you guessed it—he launched another business. This one was inspired by his successful appeal of his father's property tax bills, and led him to help other property owners appeal their bills.Graham went into the real estate business, and led his family to buy and develop the Weston Centre in downtown San Antonio. At the same time, he developed a keen interest in the possibilities of the Internet. In 1998, he and a partner provided the original capital for a business idea pitched by three local Trinity University students. They called it "Rackspace.com." Graham joined the enterprise as CEO and remained in that position until 2006, when he became chairman. In 2005, Graham was honored by the City of San Antonio for converting one of his vacant properties into a temporary shelter for victims of hurricanes Katrina and Rita. Nicknamed the "Hilton of Shelters," by the Denver Post, it housed more than 2,500 refugees. Graham was named a 2006 "Best Boss" by Fortune Small Business magazine and was recognized as regional Entrepreneur of the Year by Ernst & Young," from Rackspace.com.

Investment focus

Information Technology, Health Care, Enterprise Software
Seed, Angel, Series A
United States, France, Sweden

Portfolio highlights

Diet Doctor — How do you start a keto or low-carb diet? We have delicious recipes, amazing meal plans, the best keto videos, and a supportive low-carb community to help dramatically improve your health. Welcome to Diet Doctor, where we make low carb simple.
Braustin Homes — Braustin Homes is serving San Antonio and all of Texas with the best, up front prices backed by the Braustin Homes Best Price Guarantee!
EasyExpunctions — Easy Expunctions makes expunging your arrest record easy and for a fraction of the cost of hiring a lawyer. Take the first step and create a FREE account.

Richard Setterwall is a Venture Partner at Piton Capital. Founder at DogBuddy (sold to Rover.com) He attended UCLA Anderson School of Management.

Investment focus

Pet, Wellness, Food and Beverage
Seed
Sweden, United States

Portfolio highlights

Petbuddy Group — Petbuddy Group is a D2C pet care group of sustainable brands with the mission to do good for pets, pet parents and the planet. Our brand Buddy Pet Foods offers tailored subscriptions of natural- high quality dog food. In Sep 2020 we also launched Rockybox, a curated dog treat subscription box. We have invested heavy into ourecommerce/subscription platform and will over the next 5 years launch 5 to 7 more sustainable pet care brands based on data and trends. One customer group, one platform, many brands = strong value creation. Based out of Sweden we're experiencing strong growth and are seeking 5 MEUR to further scale PBG and it's brand offerings to new EU markets in 2021.
Wolf Spring — No dog was born to eat kibbles, but we understand that you can’t go hunting deer every morning to feed your dog. That’s why we have created Wolf Spring. It is the first canine functional drink, which, given daily to your four legged friend, will give them key nutrients to keep them healthy. We want to help making sure your beloved companion willnot have unexpected vet visits. We are 100% natural, 100% plant based and proudly made in the USA. We believe in limited ingredients, clear benefits and no bullshit. Your dog has an everlasting faith and love for you so our product has to live up to that trust. No compromise.

Offers a strong passion for empowering people and ideas to grow beyond expectations. Bring close to 20 years of experience from roles as Investor, Board Member, CEO/ Managing Director and Business Development. Skills are primarily understanding customer needs, business models, business development, strategy, financing, change management andtaking ideas to the next level. Experience from a large number of industries but primarily within media, Internet, tech, gaming and entertainment, both Sweden and around the globe. Direct and indirect investments in some 20 companies with strong growth. Primarily in the digital space, e.g. gaming, eLearning, consulting, application development, Machine to Machine (M2M). More than 10 years of experience from Seed Investing, Venture Capital, Private Equity and Startups. An extensive international network of entrepreneurs, investors and skilled specialists.

Investment focus

B2B, Apps, SaaS
Seed
Sweden, United States

Portfolio highlights

Willa — Willa is a fintech startup solving freelancers' biggest pain: getting paid on time, every time.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Johan Andersson - CEO and President @ Addnode Group

Investment focus

Apps, FinTech, Payments
Seed
Sweden

Portfolio highlights

Simpliday — Simpliday brings together a business professionals’ meetings, to-do’s, and emails into one place. No more app-hopping between calendars, emails, reminders, and files to get through the day. No more missed meetings or reminders. The company redesigns how users plan and get through the day based on what the day really looks like. Simpliday wasfounded on 2013 and is headquartered in Malmö, Sweden.
Steven — Steven is the free app for shared expenses. Split bills and share costs with friends and groups.

Hans-Olov Blom

Investment focus

B2B, Apps, SaaS
Seed, Pre-Seed, Funding Round
Sweden

Portfolio highlights

BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
Buddywise — Gain control of your safety risks and empower your EHS teams to be truly data-driven. Use existing cameras to gather data, eliminate risks and react in real-time.

Erik Engellau-Nilsson is the CEO of Norrsken Foundation, a non-profit foundation combining entrepreneurship, technology and venture capital to maximize social good. In January, the foundation launched Norrsken House which has quickly grown to become the largest ecosystem for social entrepreneurship in Europe. Just before summer, the foundationclosed the first Norrsken Founders Fund supported by unicorn founders investing 300 million SEK in entrepreneurs creating transformative companies solving the biggest challenges facing humanity. In addition, the foundation has launched two initiatives seeking to reduce global corruption and democratizing and spreading personal growth tools leveraging technology.

Investment focus

Video, Women's, Wellness
Seed, Angel
Sweden

Portfolio highlights

memmo.me — memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.
LEIA — LEIA is an application that provides postpartum support for new parents.

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.