Top 5 Email Angel Investors in Sweden (June 2026)

Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

Investment focus

Industry: Information Technology, Internet, Software
Stage:Grant, Seed
Geography: Sweden, United States, India

Investor stats

Total investments: 31
Round size: Seed $1M–$48M
Lead/follow: 45% lead, 55% follow

Portfolio highlights

Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
Relate — Relate is a startup that develops apps and other services to help both singles and couples to healthy and meaningful romantic relationships.
Joint Academy — Joint Academy connects patients with licensed physical therapists to deliver online treatments for chronic joint and back pain. Our treatments are clinically proven and give patients access to a personal, licensed physical therapist, an individualized exercise plan, interactive education about the condition, and progress tracking — all through auser-friendly app. Peer-reviewed studies show that Joint Academy patients reduce their pain, change their minds about surgery, and quit painkillers. Joint Academy is now available to patients in Sweden, the US, the UK, France, and Germany.

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Marcus Boström

Investment focus

Industry: Email, Software, Analytics
Stage:Pre-Seed, Seed, Angel
Geography: Sweden, Uganda

Investor stats

Total investments: 4
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Emata — Emata brings digital and affordable financial products to farmers in East Africa.
Causiq — Causiq combines data science with the principles of marketing mix modeling while unifying teams with a single source of truth, across online and offline.
Hypertype — Smartest email experience ever made.

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Fredrik Olsson - Head of Data Science & Product strategist @ Gavagai

Investment focus

Industry: Email, Sales Automation, Artificial Intelligence
Stage:Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Margaux Dietz is a Influencer at Margaux dietz AB.

Investment focus

Industry: Email, Sales Automation, Artificial Intelligence
Stage:Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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