Top 10 Retail Angel Investors in Sweden in May 2025

Last updated: May 2025 A list of 10 angel investors that invest in Retail startups based in Sweden. We rank investors based on the number of investments they made in Retail companies from Sweden. We update this investor list every month.

Top 10 Retail Angel Investors in Sweden in May 2025

Investor	Retail Sweden investments
Bo Mattsson	3
Joachim Hedenius	2
Hady Shkeer	2
Daniel Pilotti	2
Daniel McCormick	2
Fabian Hielte	1
Erik Stannow	1
Cristina Stenbeck	1
Sebastian Siemiatkowski	1
Rustan Panday	1

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Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Joachim Hedenius is the VPE and Co-Founder of KRY.

Investment focus

Gaming, Augmented Reality, Virtual Reality
Seed, Pre-Seed, Series A
Sweden, Estonia, Germany

Portfolio highlights

Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Hady Shkeer is a swedish entrepreneur and angel investor. the Executive Director of Source A Network LTD and the founder of Dadh LTD.

Investment focus

Marketplace, E-Commerce, Same Day Delivery
Pre-Seed, Angel, Private Equity
Sweden

Portfolio highlights

Marifaa — Marifaa is a E-Learning Platform.
Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
Dukanji AB — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

Investment focus

Apps, Retail, Payments
Seed, Funding Round, Angel
Sweden, The Netherlands

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
Lace Laboratory — Empowering panties. For women by women.

Daniel McCormick

Investment focus

Retail, Software, Marketplace
Pre-Seed
Sweden

Portfolio highlights

Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
Zero — Buy verified cash app account at the best IT service provider smmsellshop at cost-effective price, we provide SSN, Bank & Selfie verified accounts.

Fabian Hielte

Investment focus

Retail, FinTech, Software
Funding Round, Seed, Series A
Sweden

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
WhyWaste — Reduce your food waste and increase your profits with Whywastes digital solutions. Schedule a demo to see how we can help your store become more sustainable and more profitable.
Interspectral —

Erik Stannow

Investment focus

Retail, Payments, Mobile Apps
Funding Round
Sweden

Portfolio highlights

Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Fashion, E-Commerce, Health Care
Seed, Series A, Funding Round
Sweden, Germany, United Kingdom

Portfolio highlights

Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

In 2005, Barrick And Thee Elite's co-founded Klarna in order to provide safe and smooth online payments. He currently serves as its Chief Executive Officer. Over the past decade, he has overseen the company’s rapid growth across Europe and more recently into North America. Klarna is a now fully licensed bank with 60mn consumer and 170,000merchant user base. Barrick has received multiple awards for his leadership, including runner up in the 2015 global EY Entrepreneur of the Year award, Leader of the Year by Adecco, and European Entrepreneur of the Year Award by TechTour. He holds a master’s degree from the Stockholm School of Economics.