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Top 10 Retail Angel Investors in Sweden in January 2026

A list of 10 angel investors that invest in Retail startups based in Sweden. We rank investors based on the number of investments they made in Retail companies from Sweden. We update this investor list every month.

Top 10 Retail Angel Investors in Sweden in January 2026

Investor Retail Sweden investments
Bo Mattsson 3
Daniel McCormick 2
Joachim Hedenius 2
Daniel Pilotti 2
Hady Shkeer 2
Fabian Hielte 1
Rustan Panday 1
Cristina Stenbeck 1
David Frykman 1
Erik Stannow 1

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Investor list
Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Software, Internet, Information Technology
  • Seed, Funding Round, Pre-Seed
  • Sweden, Germany, United Kingdom

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Daniel McCormick
Angel · Stockholm, Stockholms Lan, Sweden

Daniel McCormick

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Investment focus

  • Retail, Software, Marketplace
  • Pre-Seed
  • Sweden

Portfolio highlights

  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
  • Zero — Buy verified cash app account at the best IT service provider smmsellshop at cost-effective price, we provide SSN, Bank & Selfie verified accounts.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Gaming, Augmented Reality, Virtual Reality
  • Seed, Pre-Seed, Series A
  • Sweden, Estonia, Germany

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Daniel Pilotti
Angel

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Apps, Retail, Payments
  • Seed, Funding Round, Angel
  • Sweden, The Netherlands

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Hady Shkeer
Angel · Gothenburg, Vastra Gotaland, Sweden

Hady Shkeer is a swedish entrepreneur and angel investor. the Executive Director of Source A Network LTD and the founder of Dadh LTD.

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Investment focus

  • Marketplace, E-Commerce, Same Day Delivery
  • Pre-Seed, Angel, Private Equity
  • Sweden

Portfolio highlights

  • Marifaa — Marifaa is a E-Learning Platform.
  • Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
  • Dukanji AB — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.
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Fabian Hielte
Angel

Fabian Hielte

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Investment focus

  • Retail, FinTech, Software
  • Funding Round, Seed, Series A
  • Sweden

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • WhyWaste — Reduce your food waste and increase your profits with Whywastes digital solutions. Schedule a demo to see how we can help your store become more sustainable and more profitable.
  • Interspectral
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Rustan Panday
Angel · Stockholm, Stockholms Lan, Sweden

Rustan Panday

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Investment focus

  • EBooks, Retail, Computer
  • Seed, Angel, Pre-Seed
  • Sweden

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Storytel — Storytel is a provider of audiobook and e-book streaming services. The company offers unlimited streaming to consumers in 20+ markets. With Storytel, users can discover award-winning detective stories, dizzying novels, or powerful biographies, and easily sort books in Swedish, English, Arabic, Danish or Finnish.Storytel was founded in 2005 andhas since been a leader in subscription services for audiobooks and e-books. The company is established in Sweden, Denmark, Norway, Holland, and Poland. Since 2015 Storytel has also been the publisher of the physical books for the acquisition of publishing houses Massolit and B. Wahlstrom.
  • Light Flex Technology — Lightflex.com is a sleek, dynamic domain name ready to illuminate your brands journey. With its two syllables, this name rolls off the tongue effortlessly, making it easy to remember and perfect for any modern startup. The combination of li
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Fashion, E-Commerce, Health Care
  • Seed, Series A, Funding Round
  • Sweden, Germany, United Kingdom

Portfolio highlights

  • Opna — Directing climate finance toward high-impact infrastructure to ensure investment works for the climate, not against it.
  • Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
  • H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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David Frykman
Angel

David frykman is the General partner at Norrsken VC. Attended Stockholm School of Economics.

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Investment focus

  • Sustainability, Retail, GreenTech
  • Angel, Series A, Funding Round
  • Sweden, United Kingdom

Portfolio highlights

  • Budbee — When you shop from a store that offers Budbee, we'll make sure your favorite things arrive - when and where you want them.
  • GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
  • Material Evolution — Material Evolution: ultra-low carbon cement solutions. We leverage AI to revolutionise construction and cut CO2 emissions.
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Erik Stannow
Angel · Denmark, South Carolina, United States

Erik Stannow

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Investment focus

  • Retail, Payments, Mobile Apps
  • Funding Round
  • Sweden

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
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