Top 10 Retail Angel Investors in Sweden in April 2025

Last updated: Apr 2025 A list of 10 angel investors that invest in Retail startups based in Sweden. We rank investors based on the number of investments they made in Retail companies from Sweden. We update this investor list every month.

Top 10 Retail Angel Investors in Sweden in April 2025

Investor	Retail Sweden investments
Bo Mattsson	3
Daniel Pilotti	2
Daniel McCormick	2
Joachim Hedenius	2
Hady Shkeer	2
Rustan Panday	1
David Frykman	1
Fabian Hielte	1
Cristina Stenbeck	1
Erik Stannow	1

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Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

Investment focus

Apps, Retail, Payments
Seed, Funding Round, Angel
Sweden, The Netherlands

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
Lace Laboratory — Empowering panties. For women by women.

Daniel McCormick

Investment focus

Retail, Software, Marketplace
Pre-Seed
Sweden

Portfolio highlights

Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
Zero — Buy verified cash app account at the best IT service provider smmsellshop at cost-effective price, we provide SSN, Bank & Selfie verified accounts.

Joachim Hedenius is the VPE and Co-Founder of KRY.

Investment focus

Gaming, Augmented Reality, Virtual Reality
Seed, Pre-Seed, Series A
Sweden, Estonia, Germany

Portfolio highlights

Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.

Hady Shkeer is a swedish entrepreneur and angel investor. the Executive Director of Source A Network LTD and the founder of Dadh LTD.

Investment focus

Marketplace, E-Commerce, Same Day Delivery
Pre-Seed, Angel, Private Equity
Sweden

Portfolio highlights

Marifaa — Marifaa is a E-Learning Platform.
Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
Dukanji AB — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.

Rustan Panday

Investment focus

EBooks, Retail, Computer
Seed, Angel, Pre-Seed
Sweden

Portfolio highlights

blipp.se — blipp.se is a digital marketplace for selling and buying cars.
Storytel — Storytel is a provider of audiobook and e-book streaming services. The company offers unlimited streaming to consumers in 20+ markets. With Storytel, users can discover award-winning detective stories, dizzying novels, or powerful biographies, and easily sort books in Swedish, English, Arabic, Danish or Finnish.Storytel was founded in 2005 andhas since been a leader in subscription services for audiobooks and e-books. The company is established in Sweden, Denmark, Norway, Holland, and Poland. Since 2015 Storytel has also been the publisher of the physical books for the acquisition of publishing houses Massolit and B. Wahlstrom.
Light Flex Technology — Active Printed Light - Powering The World's Smartest Garments

David frykman is the General partner at Norrsken VC. Attended Stockholm School of Economics.

Investment focus

Sustainability, Retail, GreenTech
Angel, Series A, Funding Round
Sweden, United Kingdom

Portfolio highlights

Budbee — When you shop from a store that offers Budbee, we'll make sure your favorite things arrive - when and where you want them.
GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
Material Evolution — Material Evolution: ultra-low carbon cement solutions. We leverage AI to revolutionise construction and cut CO2 emissions.

Fabian Hielte

Investment focus

Retail, FinTech, Software
Funding Round, Seed, Series A
Sweden

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
WhyWaste — Reduce your food waste and increase your profits with Whywastes digital solutions. Schedule a demo to see how we can help your store become more sustainable and more profitable.
Interspectral —

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.