Top 15 Retail Angel Investors in Sweden (September 2026)
For AI agents: Short investor table (Markdown), Detailed investor list (Markdown)
| Investor | Relevant Deals | Geography | Stage | Focus | Round Size |
|---|---|---|---|---|---|
|
Joachim Hedenius
Angel
|
2 | Sweden, Estonia, Germany | Pre-Seed, Seed, Series A | Gaming, Video Games, 3D Technology | $530k–$13M |
|
Daniel McCormick
Angel
|
2 | Finland, Sweden | Pre-Seed | Software, Retail, Marketplace | $416k–$2.9M |
|
Ash Kalb
Angel
|
2 | United States, Sweden | Seed, Pre-Seed, Series D | Artificial Intelligence, Software, SaaS | $200k–$5.4M |
|
Hady Shkeer
Angel
|
2 | Sweden | Pre-Seed, Angel, Private Equity | Marketplace, E-Commerce, Same Day Delivery | $15k–$100k |
|
Bo Mattsson
Angel
|
2 | Sweden, Germany, United Kingdom | Seed, Venture - Series Unknown, Pre-Seed | Software, Information Technology, Internet | $237k–$5.3M |
|
Daniel Pilotti
Angel
|
2 | Sweden, The Netherlands | Seed, Venture - Series Unknown, Angel | Apps, Retail, Payments | $425k–$2.1M |
|
Rustan Panday
Angel
|
1 | Sweden | Seed, Angel, Pre-Seed | EBooks, Retail, Medical | |
|
Erik Stannow
Angel
|
1 | Sweden | Retail, Payments, Mobile Apps | ||
|
Sebastian Siemiatkowski
Angel
|
1 | Sweden, United States, Poland | Seed, Series A | Software, E-Commerce, SaaS | $825k–$200M |
|
Ilija Batljan
Angel
|
1 | Sweden | Venture - Series Unknown | Retail, Fashion, Payments | $554k–$16M |
|
David Frykman
Angel
|
1 | Sweden, United Kingdom | Angel, Pre-Seed, Series A | Software, Sustainability, Retail | $716k–$1.2M |
|
Filip Ummer
Angel
|
1 | Sweden | Venture - Series Unknown | Retail, Internet, E-Commerce | |
|
Joachim Lindström
Angel
|
1 | Sweden | Venture - Series Unknown | Retail, Internet, E-Commerce | |
|
Fabian Hielte
Angel
|
1 | Sweden, United Kingdom | Venture - Series Unknown, Seed, Pre-Seed | Software, Retail, FinTech | $343k–$3M |
|
Karl-Johan Persson
Angel
|
1 | Sweden, United States, United Kingdom | Grant, Seed | Information Technology, Internet, Software | $20k–$59M |
| Access all 27 angel investors in Sweden Retail startups. | |||||
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Joachim Hedenius is the VPE and Co-Founder of KRY.
Show more...Investment focus
- Industry: Gaming, Video Games, 3D Technology
- Stage:Pre-Seed, Seed, Series A
- Geography: Sweden, Estonia, Germany
Investor stats
- Total investments: 8
- Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.4M; Series A $13M–$13M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Daniel McCormick
Show more...Investment focus
- Industry: Software, Retail, Marketplace
- Stage:Pre-Seed
- Geography: Finland, Sweden
Investor stats
- Total investments: 4
- Round size: Pre-Seed $416k–$2.9M
- Lead/follow: 25% lead, 75% follow
Portfolio highlights
- Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
- Way — Single view for your entire fleet. Add your plates and get live vehicle data instantly. Spot issues early, reduce downtime, and cut fuel waste.
- Zero — Protect your devices and gain access to websites. Round-the-clock customer support. VPN for Windows, Android, macOS, iOS, and routers. Free trial period.
Ash Kalb is the Co-Founder and President of Fulcra Dynamics Corporation and the Co-Founder of Katalys and HUMAN. He previously worked at 1o Inc. as a Co-Founder and Sentieo as COO/GC. Ash Kalb attended Columbia Law School.
Show more...Investment focus
- Industry: Artificial Intelligence, Software, SaaS
- Stage:Seed, Pre-Seed, Series D
- Geography: United States, Sweden
Investor stats
- Total investments: 10
- Round size: Seed $1M–$5.4M; Pre-Seed $200k–$240k
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Flype — Trusted Same-Next Day Delivery
- Katalys — Katalys is a partnership marketing technology platform that provides Brands and Publishers with a better way to generate revenue in the performance marketing channel. Formed out of the recent merger between RevOffers, a ‘cookieless’ graph attribution technology, and the embedded commerce innovation of 1o.io, Katalys is set on a course to disruptthe digital marketing landscape.Katalys' disruptive innovation in the performance marketing space is an embedded commerce technology that allows consumers to transact at any point of product discovery. This includes the ability to complete an eCommerce transaction inside a display advertisement, in-app, in-video, blog post, social media platforms, and even inside a VR/AR environment.
- Artistree — Help protects businesses from the liability of generative AI in their content pipelines
Hady Shkeer is the Executive Director of Dadh Group. He attended The Wharton School.
Show more...Investment focus
- Industry: Marketplace, E-Commerce, Same Day Delivery
- Stage:Pre-Seed, Angel, Private Equity
- Geography: Sweden
Investor stats
- Total investments: 7
- Round size: Angel $54k–$75k; Pre-Seed $15k–$100k; Private Equity $50k–$80k
- Lead/follow: 14% lead, 86% follow
Portfolio highlights
- Marifaa — Marifaa is a E-Learning Platform.
- Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
- Dukanji — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.
Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.
Show more...Investment focus
- Industry: Software, Information Technology, Internet
- Stage:Seed, Venture - Series Unknown, Pre-Seed
- Geography: Sweden, Germany, United Kingdom
Investor stats
- Total investments: 22
- Round size: Seed $237k–$5.3M; Pre-Seed $420k–$1.6M; Venture - Series Unknown $274k–$1.4M
- Lead/follow: 9% lead, 91% follow
Portfolio highlights
- Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
- Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.
Show more...Investment focus
- Industry: Apps, Retail, Payments
- Stage:Seed, Venture - Series Unknown, Angel
- Geography: Sweden, The Netherlands
Investor stats
- Total investments: 15
- Round size: Seed $893k–$2.1M; Angel $600k–$1.8M; Venture - Series Unknown $425k–$1.8M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- blipp.se — blipp.se is a digital marketplace for selling and buying cars.
- Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
- Lace Laboratory — Empowering panties. For women by women.
Rustan Panday
Show more...Investment focus
- Industry: EBooks, Retail, Medical
- Stage:Seed, Angel, Pre-Seed
- Geography: Sweden
Investor stats
- Total investments: 4
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- iZafe — iZafe is a company that conducts research, development and marketing of medical products for medication and drug management.
- blipp.se — blipp.se is a digital marketplace for selling and buying cars.
- Light Flex Technology — Lightflex.com is a sleek, dynamic domain name ready to illuminate your brands journey. With its two syllables, this name rolls off the tongue effortlessly, making it easy to remember and perfect for any modern startup. The combination of li
Erik Stannow
Show more...Investment focus
- Industry: Retail, Payments, Mobile Apps
- Geography: Sweden
Investor stats
- Total investments: 1
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
Sebastian Siemiatkowski, based out ofStockholm, Stockholms Lan, is the Co-Founder and CEO of Klarna. Sebastian Siemiatkowski attended the Stockholm School of Economics.
Show more...Investment focus
- Industry: Software, E-Commerce, SaaS
- Stage:Seed, Series A
- Geography: Sweden, United States, Poland
Investor stats
- Total investments: 22
- Round size: Seed $825k–$8M; Series A $10M–$200M
- Lead/follow: 9% lead, 91% follow
Portfolio highlights
- Depop — Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.
- Nylas — Nylas provides an API platform that enables developers to quickly and securely access and process user data from any email, calendar, and contacts provider in the world. The solution allows developers to integrate complex, unstructured communications data into their applications in days, providing secure pre-built integrations that are SOC 2certified, GDPR compliant, Privacy Shield certified, and HIPAA and FINRA-ready.
- Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
Ilija Batljan - Advisor @ MyWidz
Show more...Investment focus
- Industry: Retail, Fashion, Payments
- Stage:Venture - Series Unknown
- Geography: Sweden
Investor stats
- Total investments: 2
- Round size: Venture - Series Unknown $554k–$16M
- Lead/follow: 50% lead, 50% follow
Portfolio highlights
- Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
- Used By — Used By is a marketplace for the sale of second hand branded goods in the Fashion, Home and Baby & Child segments. At Used City, individuals and fashion brands can create ads and sell their products.
Access 48,091 investors
822 industries, 177 countries. Updated daily. Emails and phones included.
Browse database — It's Free!David Frykman is based out of Stockholm, Sweden and is the Founding General Partner of Norrsken VC and Chairman of Nordtech Group. David previously worked at Gymgrossisten as an Owner and CEO. David Frykman attended the Stockholm School of Economics, Stockholm University, and Asian Institute of Management.
Show more...Investment focus
- Industry: Software, Sustainability, Retail
- Stage:Angel, Pre-Seed, Series A
- Geography: Sweden, United Kingdom
Investor stats
- Total investments: 5
- Round size: Angel $716k–$1.2M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Emfas — Emfas connects with ecommerce platforms to unlock AI-powered workflows across your product catalog.
- Fika Jobs — Stand out from the crowd. Find your perfect job.
- GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
Filip Ummer is the Founder/Head of Products of iDeal of Sweden. He attended Science, Nyströmska School, Söderköping.
Show more...Investment focus
- Industry: Retail, Internet, E-Commerce
- Stage:Venture - Series Unknown
- Geography: Sweden
Investor stats
- Total investments: 1
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- GoldenVagance — GoldenVagance is a Swedish startup building an ecommerce operation.
Joachim Lindström is the Founder & CEO at Ideal of Sweden.
Show more...Investment focus
- Industry: Retail, Internet, E-Commerce
- Stage:Venture - Series Unknown
- Geography: Sweden
Investor stats
- Total investments: 1
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- GoldenVagance — GoldenVagance is a Swedish startup building an ecommerce operation.
Fabian Hielte
Show more...Investment focus
- Industry: Software, Retail, FinTech
- Stage:Venture - Series Unknown, Seed, Pre-Seed
- Geography: Sweden, United Kingdom
Investor stats
- Total investments: 8
- Round size: Seed $1.2M–$3M; Venture - Series Unknown $343k–$1M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
- Incredible — Talk to your apps and automate tasks
- Kama — A science-based app of guided practices for desire, pleasure and connection. Five minutes a day. Start free.
Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.
Show more...Investment focus
- Industry: Information Technology, Internet, Software
- Stage:Grant, Seed
- Geography: Sweden, United States, United Kingdom
Investor stats
- Total investments: 33
- Round size: Seed $1M–$59M; Grant $20k–$216k
- Lead/follow: 48% lead, 52% follow
Portfolio highlights
- Froda — Froda is a tech company that simplifies financing for small businesses, allowing entrepreneurs to access loans more conveniently. The company offers flexible repayment options, including daily or weekly schedules, making it adaptable to the needs of various businesses. Froda aims to revolutionize the banking experience for businesses, promotingease of investment for their ideas through digital solutions.
- Lassie — Lassie is the first proactive and preventive pet insurance company that wants to help pet owners take better care of their pets
- ANNA — ANNA is a digital support platform that assists families of children with neurodevelopmental conditions by centralizing AI-powered coordination, community forums, and expert knowledge.
Retail Angel investor funding in Sweden at a glance
Stats across 25 deals from 27 investors.
Access all 27 angel investors in Sweden Retail startups.
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