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Top 10 Retail Angel Investors in Sweden (July 2026)

The most active angel investors investing in Sweden Retail startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Retail startup companies. Find investors to raise a Pre-Seed, Seed or Angel round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Pre-Seed Internet, Software, Information Technology $193k–$5.1M
Daniel Pilotti
Angel
2 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments $600k–$1.9M
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Seed, Pre-Seed, Series A Gaming, 3D Technology, Virtual Reality $530k–$13M
Daniel McCormick
Angel
2 Finland, Sweden Pre-Seed Software, Retail, Marketplace $415k–$2.9M
Rustan Panday
Angel
1 Sweden Seed, Angel, Pre-Seed EBooks, Retail, Medical
David Frykman
Angel
1 Sweden, United Kingdom Angel, Series A Sustainability, Retail, GreenTech
Karl-Johan Persson
Angel
1 Sweden, Canada, United States Seed, Angel Information Technology, Internet, Software $432k–$48M
Hady Shkeer
Angel
1 Sweden Pre-Seed, Angel, Private Equity Marketplace, E-Commerce, Same Day Delivery $15k–$100k
Cristina Stenbeck
Angel
1 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Lifestyle $400k–$105M
Erik Stannow
Angel
1 Sweden Retail, Payments, Mobile Apps
Access all 17 angel investors in Sweden Retail startups.

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Investor list

Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Internet, Software, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $193k–$5.1M; Pre-Seed $420k–$1.6M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Daniel Pilotti
Angel · 2 investments in Sweden Retail startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 14
  • Round size: Seed $687k–$1.9M; Angel $600k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, 3D Technology, Virtual Reality
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 7
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.3M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Daniel McCormick
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Retail startups

Daniel McCormick

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Investment focus

  • Industry: Software, Retail, Marketplace
  • Stage:Pre-Seed
  • Geography: Finland, Sweden

Investor stats

  • Total investments: 4
  • Round size: Pre-Seed $415k–$2.9M
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • Traxlo — We are at the technology and retail industries intersection. Our longtime experience in the industry taught us that only the right innovation has the potential to make a positive impact. Thus we aim to make our solutions as seamless as possible to be able to add only benefits to every worker who uses our apps and to every retail store manager whohas lots on her plate, day in, day out.
  • Way — Single view for your entire fleet. Add your plates and get live vehicle data instantly. Spot issues early, reduce downtime, and cut fuel waste.
  • Zero — Protect your devices and gain access to websites. Round-the-clock customer support. VPN for Windows, Android, macOS, iOS, and routers. Free trial period.
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Rustan Panday
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Rustan Panday

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Investment focus

  • Industry: EBooks, Retail, Medical
  • Stage:Seed, Angel, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • iZafe — iZafe is a company that conducts research, development and marketing of medical products for medication and drug management.
  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Light Flex Technology — Lightflex.com is a sleek, dynamic domain name ready to illuminate your brands journey. With its two syllables, this name rolls off the tongue effortlessly, making it easy to remember and perfect for any modern startup. The combination of li
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David Frykman
Angel · 1 investments in Sweden Retail startups

David frykman is the General partner at Norrsken VC. Attended Stockholm School of Economics.

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Investment focus

  • Industry: Sustainability, Retail, GreenTech
  • Stage:Angel, Series A
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 3
  • Lead/follow: no public data

Portfolio highlights

  • Budbee — When you shop from a store that offers Budbee, we'll make sure your favorite things arrive - when and where you want them.
  • GetCompliant — Discover GetCompliant: the compliance management software for the hospitality industry that will help you with digital operations in restaurants, hotels & more.
  • Material Evolution — Material Evolution: ultra-low carbon cement solutions. We leverage AI to revolutionise construction and cut CO2 emissions.
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Karl-Johan Persson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

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Investment focus

  • Industry: Information Technology, Internet, Software
  • Stage:Seed, Angel
  • Geography: Sweden, Canada, United States

Investor stats

  • Total investments: 31
  • Round size: Seed $1M–$48M; Angel $432k–$600k
  • Lead/follow: 45% lead, 55% follow

Portfolio highlights

  • Froda
  • Lassie — Lassie is the first proactive and preventive pet insurance company that wants to help pet owners take better care of their pets
  • ANNA — ANNA is a digital support platform that assists families of children with neurodevelopmental conditions by centralizing AI-powered coordination, community forums, and expert knowledge.
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Hady Shkeer
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Retail startups

Hady Shkeer is the Executive Director of Dadh Group. He attended The Wharton School.

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Investment focus

  • Industry: Marketplace, E-Commerce, Same Day Delivery
  • Stage:Pre-Seed, Angel, Private Equity
  • Geography: Sweden

Investor stats

  • Total investments: 7
  • Round size: Angel $54k–$75k; Pre-Seed $15k–$100k; Private Equity $50k–$80k
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Marifaa — Marifaa is a E-Learning Platform.
  • Mhtaref — Connect with the best freelance talent in the MENA region on Mhtaref - the ultimate freelancing marketplace.
  • Dukanji — Dukanji is an innovative B2B and B2C marketplace platform to connect East and West. to empower the traders around the globe and help them to trade with Europe."Dukanji" A is a global B2B platform that connects suppliers in Europe to the world. And helps manufacturers and suppliers around the world to find buyers in Europe. Dukanjioffers assisting in logistics, advisory and marketing services.Dukanji mission is to make it easy to do business anywhere. They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Retail startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Lifestyle
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Miramis
  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Erik Stannow
Angel · Denmark, South Carolina, United States · 1 investments in Sweden Retail startups

Erik Stannow

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Investment focus

  • Industry: Retail, Payments, Mobile Apps
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
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Retail Angel investor funding in Sweden at a glance

Stats across 18 deals from 17 investors.

17
investors
in Sweden Retail startups
18
deals
in Sweden Retail startups
$687k
median round
in Sweden Retail startups
18%
lead investors
lead at least one round
22%
Pre-Seed
most common funding stage

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