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Top 40 Fashion Angel Investors in Sweden (September 2026)

The most active angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Angel round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Cristina Stenbeck
Angel
4 Sweden, Germany, United Kingdom Seed, Series A, Venture - Series Unknown Software, Fashion, Lifestyle $400k–$2.8B
Fredrik Mansson
Angel
3 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$593k
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Pre-Seed, Seed, Series A Gaming, Video Games, 3D Technology $530k–$13M
Martin Lorentzon
Angel
2 Sweden, United Kingdom Seed, Venture - Series Unknown Beauty, Coffee, Fashion $1.1M–$60M
Peter Settman
Angel
2 Sweden Seed Beauty, Fashion, Lifestyle
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, Legal Tech $400k–$11M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Venture - Series Unknown, Pre-Seed Software, Information Technology, Internet $237k–$5.3M
Anna-Lina Kvarnsmyr
Angel
1 Sweden Seed, Pre-Seed Fashion, Computer, Software
Camilla Läckberg
Angel
1 Sweden Angel Fashion, Photography, Staffing Agency
Sebastian Knutsson
Angel
1 Sweden, United States, France Seed, Pre-Seed, Series A Software, Apps, Artificial Intelligence $412k–$48M
Maria Frances
Angel
1 United Kingdom, France, Sweden Seed, Series A, Angel Fashion, Marketplace, B2B $2.4M–$30M
Madeleine Persson
Angel
1 Sweden Seed Fashion, Software, E-Commerce
Lucas Otterling
Angel
1 Sweden Seed Fashion, Software, E-Commerce
Janneke Niessen
Angel
1 The Netherlands, Sweden, Philippines Seed, Pre-Seed, Venture - Series Unknown Software, Artificial Intelligence, Fashion $250k–$17M
Henrik Nordvall
Angel
1 Sweden Seed Fashion, Software, E-Commerce
Gustav Gisseldahl
Angel
1 Sweden Seed Fashion, Software, E-Commerce
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $1.5M–$14M
Jacob De Geer
Angel
1 Sweden, United States, United Kingdom Seed, Series A FinTech, Internet, Financial Services $549k–$26M
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
Christian von Koenigsegg
Angel
1 Sweden Angel Fashion, Children
Pär Svärdson
Angel
1 Sweden Angel, Venture - Series Unknown, Seed Beauty, Fashion, Seafood $160k–$3.4M
Magnus Emilson
Angel
1 Sweden Seed, Angel, Pre-Seed E-Commerce, B2B, Events $328k–$8.2M
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed, Series A Health Care, Software, Artificial Intelligence $408k–$22M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Jonas Tellander
Angel
1 Sweden Angel Apps, SaaS, Fashion $275k–$720k
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed SEO, SaaS, Apparel
Shervin Razani
Angel
1 Sweden Angel Fashion, Children
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Venture - Series Unknown, Angel Apps, Retail, Payments $425k–$2.1M
Karl Prytz
Angel
1 Sweden Seed, Series B E-Commerce, Retail, Fashion
Emilia Poret
Angel
1 Sweden, The Netherlands Seed, Angel Fashion, Cosmetics, Photography $400k–$1.4M
Ludvig Linge
Angel
1 Sweden Seed, Venture - Series Unknown, Angel Software, Apps, Mobile Apps $106k–$1.1M
Amelie Söderberg
Angel
1 Sweden Seed Fashion, Lingerie
Filip Engelbert
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $700k–$1.8M
Gustav Söderström
Angel
1 Sweden, United States, Germany Seed, Angel, Series A Software, B2B, Internet $328k–$15M
Lena Apler
Angel
1 Sweden Seed, Venture - Series Unknown Fashion, E-Commerce, Apps $343k–$8.2M
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $579k–$3.5M
Ilija Batljan
Angel
1 Sweden Venture - Series Unknown Retail, Fashion, Payments $554k–$16M
Åsa Orbison
Angel
1 Sweden Seed Fashion, Lingerie
Urban EdenströmP.O. Box 7795 103 96 Stockholm Sweden
Angel
1 Sweden Seed Fashion, Lingerie
Peter Lindell
Angel
1 Sweden, Finland Series C, Venture - Series Unknown Fashion, Medical, Commercial
Access all 45 angel investors in Sweden Fashion startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Software, Fashion, Lifestyle
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M; Venture - Series Unknown $1.1M–$2.8B
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Opna — We manage sourcing, financing, and delivery end-to-end for projects constrained by critical equipment supply. Your balance sheet stays free, your programme keeps the flexibility it needs, and you power up on time.
  • Fides — Fides is your one-stop-shop for corporate governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in all entities and committees. Orchestrate, execute and document resolutions,approvals and meetings. Create a revision-proof audit trail of any duty fulfilled and decision made.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 6
  • Round size: Seed $370k–$593k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Video Games, 3D Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 8
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.4M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Round size: Venture - Series Unknown $1.1M–$60M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Jonathan Johansson, Tara Derakshan and Houman Ashrafzadeh .
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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Peter Settman
Angel · 2 investments in Sweden Fashion startups

Peter Settman

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
Show all investments...

Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell is the Chairman and CoFounder of Syre. She previously worked at X Shore as a Chairman of the Board. Susanna Campbell attended Stockholm School of Economics.

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Investment focus

  • Industry: Fashion, E-Commerce, Legal Tech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 10
  • Round size: Seed $400k–$2.1M; Pre-Seed $420k–$1.5M; Series A $11M–$11M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Miramis — Discover Miramis (formerly Pocketlaw), AI-native contract management software to streamline contract lifecycles. Create, review, approve, sign and store.
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Software, Information Technology, Internet
  • Stage:Seed, Venture - Series Unknown, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $237k–$5.3M; Pre-Seed $420k–$1.6M; Venture - Series Unknown $274k–$1.4M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Anna-Lina Kvarnsmyr
Angel · 1 investments in Sweden Fashion startups

CEO and Co-founder @ Walking Talking

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Investment focus

  • Industry: Fashion, Computer, Software
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Treeno — Treeno creates a new digital communication channel between consumers and businesses by building an innovative digital receipt service.
  • GoFrendly — We all feel the need to find new friends sometime. Move to new city, single when everyone else is in a relationship, first in companionship to have children - the reasons can be many. GoFrendly is an app for all women who want to find new friends. GoFrendly is available for both iPhone and Android.
  • The Folklore Company Sverige AB — The Folklore Company Sverige AB designs personal embroidery.
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Camilla Läckberg
Angel · 1 investments in Sweden Fashion startups

Camilla Läckberg

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Investment focus

  • Industry: Fashion, Photography, Staffing Agency
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
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Sebastian Knutsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups, 7 in the past 12 months

Sebastian Knutsson is one of our founders and has served on our Board of Directors since October 2003, as our chief creative officer since June 2004 and as our executive product developer from February 2003 to June 2004. Sebastian has more than 18 years of experience in the Internet industry. As chief creative officer, he leads the productstrategy, games development and service offerings for King. Sebastian has designed more than 100 games for King.

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Investment focus

  • Industry: Software, Apps, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States, France

Investor stats

  • Total investments: 24
  • Round size: Seed $1M–$17M; Pre-Seed $412k–$4M; Series A $10M–$48M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Fika Jobs — Stand out from the crowd. Find your perfect job.
  • Scape — Scape is an AI email client that proactively drafts replies and surfaces what matters. Built for professionals who live in their inbox.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Maria Frances
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Maria Raga Frances is based out of London, England, and is the venture partner of Creandum. Maria previously worked at ITV as a digital advisory council member. Maria Raga Frances attended INSEAD. Maria Raga Frances has been nominated as a finalist for the Bold Woman Award.

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Investment focus

  • Industry: Fashion, Marketplace, B2B
  • Stage:Seed, Series A, Angel
  • Geography: United Kingdom, France, Sweden

Investor stats

  • Total investments: 17
  • Round size: Seed $2.4M–$30M; Series A $10M–$15M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Fleek — Fleek is a B2B Wholesale Marketplace for second-hand fashion. Our buyers are vintage stores and online resellers; our suppliers are used clothing wholesalers, rag-houses, and donation centres.
  • District — District is a commerce platform where anyone can create and grow their own brand. District allows anyone to develop personalized retail experiences, such as live selling and auctions, marketplaces, and paid communities, without the need for coding or engineering.
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Madeleine Persson
Angel · 1 investments in Sweden Fashion startups

Madeleine Persson

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Lucas Otterling
Angel · 1 investments in Sweden Fashion startups

CEO & Co-Founder @ Brickanta

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Janneke Niessen
Angel · Amsterdam, Noord-Holland, The Netherlands · 1 investments in Sweden Fashion startups

Janneke Niessen is based out of Amsterdam, Noord-Holland and is the Co-Founder of CapitalT. Janneke previously worked at KNVB as a Member Innovation Board. Janneke Niessen attended the Nyenrode Business University. Janneke Niessen has received Most Influential Women in Tech and Harper's Bazaar Woman of the Year - Business award in theircareer.

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: The Netherlands, Sweden, Philippines

Investor stats

  • Total investments: 17
  • Round size: Seed $250k–$17M; Pre-Seed $2.3M–$3M; Venture - Series Unknown $1.2M–$6M
  • Lead/follow: 35% lead, 65% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Closure — Closure provides a day when everyone automatically completes their inheritance in the private sector, just like in the public sector. In order to achieve this, we strive to develop a platform that removes this pain from relatives.
  • The Next Closet — The Next Closet is an online peer-to-peer marketplace in the Netherlands for secondhand designer clothes and accessories.The Next Closet (TNC) is the sustainable marketplace for second-hand designer clothes. As an enterprising green-tech startup in the middle of Amsterdam, the company wants to make a lasting impact. Via The Next Closet anyone caneasily sell their forgotten masterpieces and shop in someone else's unique "closets".
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Henrik Nordvall
Angel · 1 investments in Sweden Fashion startups

Henrik Nordvall is the CEO at Matalan.

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
Show all investments...

Gustav Gisseldahl
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav is the ex-banker turned digital media business developer, who is excited about how the transformation of media changes the rules for brands & consumers and makes way for entirely new business models. Prior to Apprl, Gustav was a corporate advisor at Danske Bank in London, worked with sales and commercial collaborations at TV4 digitalmedia and creative sales & business development at Fashion Networks.Gustav’s background is a MSc in Business Administration degree from the International Business School in Jönköping and MBA courses in management & marketing from Hawaii Pacific University as well as Victoria University of Technology.

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
Show all investments...

Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 21
  • Round size: Seed $1.5M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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Jacob De Geer
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.

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Investment focus

  • Industry: FinTech, Internet, Financial Services
  • Stage:Seed, Series A
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 13
  • Round size: Seed $549k–$17M; Series A $9.4M–$26M
  • Lead/follow: 8% lead, 92% follow

Portfolio highlights

  • Gilion — Gilion (Formerly known as Ark Kapital) is creating custom growth loans that helps founders protect equity. Because founders who remain in control, are hard to overtake.
  • Holyvolt — Our mission is to provide the world with high-efficiency renewable energy solutions at an affordable cost and with minimal environmental impact.
  • MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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Christian von Koenigsegg
Angel · Ängelholm, Kronobergs Lan, Sweden · 1 investments in Sweden Fashion startups

Christian von Koenigsegg is based out of Ängelholm, Kronobergs Lan, and is the Founder and CEO of Koenigsegg Automotibe.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Seafood
  • Stage:Angel, Venture - Series Unknown, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 8
  • Round size: Angel $160k–$3.4M; Venture - Series Unknown $340k–$1.2M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • SWEBAL — SWEBAL produces Trinitrotoluene (TNT) in Sweden for European defense and security. Securing Europe's ammunition supply chain through local manufacturing excellence.
  • Cresponix — On a mission to feed the world without destroying the planet! The future of food is: farmed fish and shrimp. Cresponix is a patented farming technology for fish and shrimp that solves today's unsustainable challenges at fish and shrimp farming, and decreases the production cost by 20%.
  • GoFrendly — We all feel the need to find new friends sometime. Move to new city, single when everyone else is in a relationship, first in companionship to have children - the reasons can be many. GoFrendly is an app for all women who want to find new friends. GoFrendly is available for both iPhone and Android.
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Magnus Emilson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Magnus Emilson - Founder & Executive Chairman @ Visit Group

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Investment focus

  • Industry: E-Commerce, B2B, Events
  • Stage:Seed, Angel, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $328k–$8.2M
  • Lead/follow: 11% lead, 89% follow

Portfolio highlights

  • Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Dold Adress — Dold Address is a privacy protection service that identifies and removes personal information from the internet, including search engines such as Google and public records.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 49
  • Round size: Seed $408k–$5.9M; Pre-Seed $800k–$2M; Series A $3.5M–$22M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Scape — Scape is an AI email client that proactively drafts replies and surfaces what matters. Built for professionals who live in their inbox.
  • Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.
  • Care to Translate — We provide medical translations for healthcare professionals and patients. Available in 40 languages, 24/7 on your smart device or browser.
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Anaheta von Berenberg-Consbruch
Angel · Munich, Bayern, Germany · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Jonas Tellander
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jonas Tellander is the Co-Founder and CEO at Storytel.

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Investment focus

  • Industry: Apps, SaaS, Fashion
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Angel $275k–$720k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Delibr — Reach a new level of clarity and flow with PRD, story map, decisions, and Jira issues in one epic document.
  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 20 years+ been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Johan in an active early stage investor with anactive portfolio of companies like SAVR.com, Auctionet.com, Pinmeto.com, Yepstr.com and Habeno.com. Exit portfolio consists of Insurello, Planday and Bokio.Parallell to being an investor, Johan is the CEO of www.recapex.com who is a partner to owners and management of companies wanting to realize opportunities created by an ever faster changing world.

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Investment focus

  • Industry: SEO, SaaS, Apparel
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Shervin Razani
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 15
  • Round size: Seed $893k–$2.1M; Angel $600k–$1.8M; Venture - Series Unknown $425k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Karl Prytz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Karl Prytz

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Seed, Series B
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • ASKET — The Pursuit Of Less since 2015. Invest in fewer but better garments. Exclusively organic and recycled materials and European craftsmanship. Worldwide delivery.
  • Klint Home — https://www.instagram.com/klinthome.se/
  • Binary Brains AB — We offer AI-powered prediction modules that are easily integrated into your existing systems
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Emilia Poret
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Emilia de Poret is a Swedish singer.

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Investment focus

  • Industry: Fashion, Cosmetics, Photography
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 3
  • Round size: Seed $400k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $106k–$307k; Venture - Series Unknown $210k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Amelie Söderberg
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Amelie Söderberg is a Filippa K's former CEO.

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Investment focus

  • Industry: Fashion, Lingerie
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Lace Laboratory — Empowering panties. For women by women.
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 9
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is based out of Stockholm, Stockholms Lan, and is the Co-CEO, CPO, and CTO of Spotify. Gustav previously worked at Yahoo Finance as a Director of Business Development. Gustav Söderström attended Södertörn University. Gustav Söderström has been certified in Machine Learning.

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Investment focus

  • Industry: Software, B2B, Internet
  • Stage:Seed, Angel, Series A
  • Geography: Sweden, United States, Germany

Investor stats

  • Total investments: 9
  • Round size: Seed $328k–$15M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
  • Albacross — First-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency.
  • Eigen — Eigen is building the world's mutual friend
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Lena Apler
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Lena Apler is the Founder and CEO of Collector Bank.

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Investment focus

  • Industry: Fashion, E-Commerce, Apps
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden

Investor stats

  • Total investments: 10
  • Round size: Seed $1.4M–$8.2M; Venture - Series Unknown $343k–$898k
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
  • Songsay — Share music video clips like gifs with sound!
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M; Angel $579k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Ilija Batljan
Angel · 1 investments in Sweden Fashion startups

Ilija Batljan - Advisor @ MyWidz

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Investment focus

  • Industry: Retail, Fashion, Payments
  • Stage:Venture - Series Unknown
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Venture - Series Unknown $554k–$16M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
  • Used By — Used By is a marketplace for the sale of second hand branded goods in the Fashion, Home and Baby & Child segments. At Used City, individuals and fashion brands can create ads and sell their products.
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Åsa Orbison
Angel · 1 investments in Sweden Fashion startups

Åsa Orbison is an angel investor and marketeer.

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Investment focus

  • Industry: Fashion, Lingerie
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Lace Laboratory — Empowering panties. For women by women.
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Urban EdenströmP.O. Box 7795 103 96 Stockholm Sweden
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Urban Edenström is the Founder and CEO of Stronghold Invest AB. He previously worked at Datscha Sweden as a Founder.

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Investment focus

  • Industry: Fashion, Lingerie
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Lace Laboratory — Empowering panties. For women by women.
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Peter Lindell
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Peter Lindell is based out of Stockholm, Stockholms Lan, and is the Partner and Chairman of Rite Ventures and also serves as a Member of the board at Spago Nanomedical. Peter previously worked at ITP Invest as a Partner. Peter Lindell attended Linköping University.

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Investment focus

  • Industry: Fashion, Medical, Commercial
  • Stage:Series C, Venture - Series Unknown
  • Geography: Sweden, Finland

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Surgify — Surgify are currently preparing the commercialization of a novel technology for bone surgery at Aalto University with financial support from Tekes (Finnish Funding Agency for Innovation). To enable continuous communication with clinicians, they have been working in close cooperation with Neurosurgical Department of Helsinki University CentralHospital, part of HUS (The Hospital District of Helsinki and Uusimaa).
  • Boostifed — More than a link in bio. Built in Sweden, made for real collabs.
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Fashion Angel investor funding in Sweden at a glance

Stats across 26 deals from 45 investors.

45
investors
in Sweden Fashion startups
26
deals
in Sweden Fashion startups
$659k
median round
in Sweden Fashion startups
9%
lead investors
lead at least one round
31%
Seed
most common funding stage

Access all 45 angel investors in Sweden Fashion startups.

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