Top 20 Fashion Angel Investors in Sweden in December 2024
A list of 20 angel investors that invest in Fashion startups based in Sweden. We rank investors based on the number of investments they made in Fashion companies from Sweden. We update this investor list every month.Top 20 Fashion Angel Investors in Sweden in December 2024
Investor | Fashion Sweden investments |
---|---|
Cristina Stenbeck | 4 |
Susanna Campbell | 2 |
Martin Lorentzon | 2 |
Joachim Hedenius | 2 |
Fredrik Mansson | 2 |
Bo Mattsson | 2 |
Lena Apler | 1 |
Emilia Poret | 1 |
Shervin Razani | 1 |
Filip Engelbert | 1 |
Jonas Tellander | 1 |
Jonas Nordlander | 1 |
Sophia Bendz | 1 |
Tom Chapman | 1 |
Johan Siwers | 1 |
Jacob De Geer | 1 |
Magnus Emilson | 1 |
Daniel Pilotti | 1 |
Christian von Koenigsegg | 1 |
Pär Svärdson | 1 |
Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.
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Investment focus
- Fashion, E-Commerce, Health Care
- Seed, Series A, Funding Round
- Sweden, Germany, United Kingdom
Portfolio highlights
- Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
- Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
- H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
Susanna Campbell
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Investment focus
- E-Commerce, Fashion, B2B
- Seed, Pre-Seed, Series A
- Sweden, The Netherlands
Portfolio highlights
- Circulate — Find the best packaging for you and the planet in our marketplace
- PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
- Lace Laboratory — Empowering panties. For women by women.
Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006.
As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board.
Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University.
In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.
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Investment focus
- Beauty, Coffee, Fashion
- Funding Round, Seed
- Sweden, United Kingdom
Portfolio highlights
- Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
- Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
- Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
Joachim Hedenius is the VPE and Co-Founder of KRY.
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Investment focus
- Gaming, Augmented Reality, Virtual Reality
- Seed, Pre-Seed, Series A
- Sweden, Estonia, Germany
Portfolio highlights
- Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
- Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Fredrik Mansson - Investor @ Propel Capital
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Investment focus
- Beauty, Fashion, Lifestyle
- Seed, Funding Round, Angel
- Sweden
Portfolio highlights
- Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
- Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.
Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.
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Investment focus
- Software, Internet, Information Technology
- Seed, Funding Round, Pre-Seed
- Sweden, Germany, United Kingdom
Portfolio highlights
- Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
- Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Lena Apler is the Founder and CEO of Collector Bank.
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Investment focus
- E-Commerce, Fashion, Marketplace
- Funding Round, Seed, Angel
- Sweden
Emilia de Poret is a Swedish singer.
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Investment focus
- Fashion, Photography, Staffing Agency
- Seed, Angel
- Sweden, The Netherlands
Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.
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Investment focus
- Fashion, Children
- Angel
- Sweden
Portfolio highlights
- Inimini — Inimini is a second-hand children’s clothing company by style and size.
Filip Engelbert is a Co-Founder at Avito.ru.
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Investment focus
- Apps, E-Commerce, Lifestyle
- Funding Round, Seed, Angel
- Sweden, United Kingdom
Portfolio highlights
- Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
- Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
- NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
Jonas Tellander is the Co-Founder and CEO at Storytel.
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Investment focus
- Apps, SaaS, Fashion
- Angel
- Sweden
Jonas Nordlander is a Co-Founder & CEO at Avito.ru.
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Investment focus
- Apps, E-Commerce, Lifestyle
- Funding Round, Seed, Angel
- Sweden, United Kingdom
Portfolio highlights
- Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
- Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
- NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
Sophia Bendz - Partner @ Cherry Ventures
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Investment focus
- Health Care, Software, Apps
- Seed, Pre-Seed, Funding Round
- Sweden, United Kingdom, United States
Portfolio highlights
- mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
- Medoma — Medoma is a Swedish virtual ward company that offer patients acute hospital care in their home instead of in the hospital.
- Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.
Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM.
Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works.
Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX.
Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK.
Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service.
MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”.
Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling.
Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally.
MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences.
Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors.
Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience.
Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them.
Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact.
Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards.
Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry.
An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.
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Investment focus
- Health Care, Fashion, Financial Services
- Seed, Series A, Series C
- United States, United Kingdom, Canada
Portfolio highlights
- GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
- Robin Games — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
- Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.
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Investment focus
- Fashion, Big Data, Social Media
- Seed, Pre-Seed
- Sweden
Portfolio highlights
- PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
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Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.
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Investment focus
- Internet, IaaS, SaaS
- Seed, Series A, Funding Round
- Sweden, United Kingdom
Portfolio highlights
- Gilion — Gilion (Formerly known as Ark Kapital) is creating custom growth loans that helps founders protect equity. Because founders who remain in control, are hard to overtake.
- MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
- Gilion (Formerly Ark Kapital) — Ark Kapital is a precision financing company that empowers technology businesses to grow faster, enables owners to maintain control, and reduces risk for investors. ArK is founded by a world-class AI technology developer, a six-time-founder, and the veteran banker you always wanted.
Magnus Emilson - Founder & Executive Chairman @ Visit Group
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Investment focus
- E-Commerce, B2B, Mobile
- Seed, Angel, Funding Round
- Sweden
Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.
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Investment focus
- Apps, Retail, Payments
- Seed, Funding Round, Angel
- Sweden, The Netherlands
Portfolio highlights
- blipp.se — blipp.se is a digital marketplace for selling and buying cars.
- Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
- Lace Laboratory — Empowering panties. For women by women.
Christian Von Koenigsegg is the founder and CEO of Koenigsegg Automotive AB.
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Investment focus
- Fashion, Children
- Angel
- Sweden
Portfolio highlights
- Inimini — Inimini is a second-hand children’s clothing company by style and size.
Par Svardson is the current CEO of Apotea AB.
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Investment focus
- Beauty, Fashion, Computer
- Angel, Funding Round
- Sweden
Portfolio highlights
- Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
- ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
- GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.
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