Top 10 Fitness Angel Investors in Sweden in January 2025

Last updated: Jan 2025 A list of 10 angel investors that invest in Fitness startups based in Sweden. We rank investors based on the number of investments they made in Fitness companies from Sweden. We update this investor list every month.

Top 10 Fitness Angel Investors in Sweden in January 2025

Investor	Fitness Sweden investments
Mattias Weinhandl	4
Erik Byrenius	1
Michael Hansen	1
Ted Nelson	1
Graham Weston	1
Caroline Ingeborn	1
Per Båtelson	1
Cristina Stenbeck	1
Niklas Eklund	1
Hampus Jakobsson	1

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Investor list

Mattias Weinhandl

Investment focus

Apps, Information Technology, Fitness
Seed, Funding Round, Pre-Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Erik Byrenius is a founding partner of Mudcake, a microfund run by ex-founders dedicated to making the world a better place for the next generation. We invest in the strongest founders shaping the way we produce, distribute and consume food. Our typical ticket is $200k-$600k in pre-seed and seed rounds globally.Previously he was the CEO andco-founder of food delivery business OnlinePizza (exit to Delivery Hero), founder of StartupTools and co-founded the angel syndicate Nordic Makers.

Investment focus

Health Care, Security, Information Technology
Seed, Angel, Pre-Seed
Sweden, United States, Denmark

Portfolio highlights

Digitail — Grow your practice, offer a modern client experience, and automate routine practice tasks with the proven all-in-one veterinary software.
Mavenoid — Mavenoid is the only product support automation platform built for complex products and devices. Using our unique AI, we solve problems too complex for chatbots
Elsa — Elsa is a platform for patient driven research for better drugs, health and prevention. Elsa lets patients become their own personal researchers by providing them with a better understanding around how lifestyle factors may affect their disease activity measurements for chronic disease. To support them from a scientific perspective, Elsa gives themaccess to data on their specific disease (initially we work with rheumatoid arthritis) through the Riskminder foundation and scientific studies at Karolinska Institutet.

Offers a strong passion for empowering people and ideas to grow beyond expectations. Bring close to 20 years of experience from roles as Investor, Board Member, CEO/ Managing Director and Business Development. Skills are primarily understanding customer needs, business models, business development, strategy, financing, change management andtaking ideas to the next level. Experience from a large number of industries but primarily within media, Internet, tech, gaming and entertainment, both Sweden and around the globe. Direct and indirect investments in some 20 companies with strong growth. Primarily in the digital space, e.g. gaming, eLearning, consulting, application development, Machine to Machine (M2M). More than 10 years of experience from Seed Investing, Venture Capital, Private Equity and Startups. An extensive international network of entrepreneurs, investors and skilled specialists.

Investment focus

B2B, Apps, SaaS
Seed
Sweden, United States

Portfolio highlights

Willa — Willa is a fintech startup solving freelancers' biggest pain: getting paid on time, every time.
BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.

Ted Nelson is currently Chief Commercial Officer at Truecaller. Previously he was SVP Sales & GM Stardoll.com at Stardoll.

Investment focus

Apps, Mobile, Sports
Seed, Angel
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
Tilly — Evidence based tools and courses helping you to optimise chances and well-being.

Graham Weston is one of the founders of Rackspace and now serves as Chairman of the Board. Graham has been a part of Rackspace from the beginning. Born and raised in the San Antonio area, he saw entrepreneurial opportunities in everything around him. He launched his first business venture as a seventh grader, marketing organic pork in newspaper adsthat read "Go Hog Wild!" In high school, he built another business that took photos at livestock shows and sold them to contestants. He attended Texas A&M, where—you guessed it—he launched another business. This one was inspired by his successful appeal of his father's property tax bills, and led him to help other property owners appeal their bills.Graham went into the real estate business, and led his family to buy and develop the Weston Centre in downtown San Antonio. At the same time, he developed a keen interest in the possibilities of the Internet. In 1998, he and a partner provided the original capital for a business idea pitched by three local Trinity University students. They called it "Rackspace.com." Graham joined the enterprise as CEO and remained in that position until 2006, when he became chairman. In 2005, Graham was honored by the City of San Antonio for converting one of his vacant properties into a temporary shelter for victims of hurricanes Katrina and Rita. Nicknamed the "Hilton of Shelters," by the Denver Post, it housed more than 2,500 refugees. Graham was named a 2006 "Best Boss" by Fortune Small Business magazine and was recognized as regional Entrepreneur of the Year by Ernst & Young," from Rackspace.com.

Investment focus

Information Technology, Health Care, Enterprise Software
Seed, Angel, Series A
United States, France, Sweden

Portfolio highlights

Diet Doctor — How do you start a keto or low-carb diet? We have delicious recipes, amazing meal plans, the best keto videos, and a supportive low-carb community to help dramatically improve your health. Welcome to Diet Doctor, where we make low carb simple.
Braustin Homes — Braustin Homes is serving San Antonio and all of Texas with the best, up front prices backed by the Braustin Homes Best Price Guarantee!
EasyExpunctions — Easy Expunctions makes expunging your arrest record easy and for a fraction of the cost of hiring a lawyer. Take the first step and create a FREE account.

Caroline Ingeborn is a Co-founder & CEO of Leap.

Investment focus

Apps, Sports, Fitness
Seed
Sweden

Portfolio highlights

Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.

Per Båtelson

Investment focus

Medical, Health Care, Medical Device
Seed, Angel, Funding Round
Sweden, United States

Portfolio highlights

Elsa — Elsa is a platform for patient driven research for better drugs, health and prevention. Elsa lets patients become their own personal researchers by providing them with a better understanding around how lifestyle factors may affect their disease activity measurements for chronic disease. To support them from a scientific perspective, Elsa gives themaccess to data on their specific disease (initially we work with rheumatoid arthritis) through the Riskminder foundation and scientific studies at Karolinska Institutet.
Valar Labs — AI to Make Oncologists Smarter
Imaginecare — Imaginecare is a self-care support that helps patients with long-term health challenges to a better life. Imaginecare consists of a technical platform supplemented with a range of services and analysis tools that together offer a complete solution for healthcare.

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Fashion, E-Commerce, Health Care
Seed, Series A, Funding Round
Sweden, Germany, United Kingdom

Portfolio highlights

Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

Investment focus

Software, Apps, Internet
Seed, Series A, Angel
Sweden, Japan, Denmark

Portfolio highlights

Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.

Hampus Jakobsson is a General Partner at early stage climate tech venture fund Pale Blue Dot.Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with >100 angel investments. He co-founded of The Astonishing Tribe (acquired by Blackberry in 2010 for $150m). He left Blackberry2012 to found Brisk.io a sales productivity tool which folded 2016.