Top 50 B2B VC Funds & Investors in South Korea (June 2026)

Portfolio highlights

• Jaranda — One-on-one child-oriented play sitter / learning sheeter for working parents and children's happiness.
• Moyo — Moyo is a phone plan comparison platform that recommends all communication products.
• Vivid Health — Vivid Health is a platform that provides obesity treatment management services. It provides a convenient platform for users to easily access reviews on obesity medicine products by their specific ingredients.

Portfolio highlights

• Pay Months — Korean Buy Now Pay Later(BNPL) fintech startup that solves financing problems in e-Commerce
• Winegraph — Winegraph is an SNS-based wine search and recommendation platform.
• UModeler — UModeler is a Unity3D editor extension to empower you to designer your level and mesh without leaving Unity.

Portfolio highlights

• Toss — Toss is a South Korea-based mobile financial service platform operated by fintech startup Viva Republica. Its application offers peer-to-peer money transfers, manages credit scores and bank accounts, access loan and insurance plans, split bill options, QR payment and other similar services that enable users to manage their finance.
• MyRealTrip — MyRealTrip is leading tours&activities marketplace in South Korea. MyRealTrip is the best free travel platform in Korea where you can book flights, accommodations, tours & tickets, and special offers. Starting with guided tour service in 2012, it has been growing rapidly since it successfully launched air service in 2018. MyRealTrip isconstantly striving to provide travelers with a personalized experience and provide them with a more valuable experience.
• Sweet Spot — Sweet Spot is a platform for companies and retailers who need space for marketing and sales.

Portfolio highlights

• Ettifos — Ettifos provides flexible, reliable, and innovative V2X solutions to enable communication between all stakeholders on the road.
• Uniqconn — Uniqconn is a telecommunication company that offers wireless and mechanical interference services.
• Coxwave — Coxwave provides product analytics and observability for AI applications. The Skylight platform instruments LLM prompts, responses, context, and user interactions via SDKs and ingestion APIs. It aggregates metrics such as quality, latency, token usage, and cost, and presents dashboards to monitor trends and detect regressions. Teams use it tocollect human feedback, build evaluation datasets, and compare prompt or model variants before and after releases. Tracing links events across sessions and workflows, helping correlate outcomes with inputs and application state. Integrations connect to common LLM providers, orchestration frameworks, and data pipelines, allowing data to flow into existing analytics stacks and workflows.

Portfolio highlights

• Logpresso — Logpresso is an automated security operation platform that integrates on-premise, cloud, and SaaS environments.
• AiM Future — AiM Future provides AI processors, software, and AI system integration services.
• Gomi Corporation — Gomi Corporation is a Overseas market.

Portfolio highlights

• Dentlink — Next Generation Dental Lab Service
• Purple AI — Purple AI is a brain disease AI platform company.
• My Herb & Healthcare — MyHerb Healthcare proivdes a specialized analysis for nutritional supplements.

Portfolio highlights

• not8 — not8 is a SaaS platform that helps digital agencies and IT companies save those hours and increase employee productivity by up to 15% by moving all the conversations "inside the product".
• Qeeper — On-demand property maintenance across London, Edinburgh and Brighton
• Cloud Cycle — Globally we produce over 10 billion tons of concrete each year, its the second most consumed material on the planet behind wate and is responsible for upto 10% of global CO2 emissions. Around 5% of all concrete produced goes to waste, this waste in the UK alone costs around £400 million.Cloud Cycle has developed an on-truck device and sensorarray which feeds our cloud platform to ensure concrete meets specification & prevents waste. Even when surplus does still occur, our marketplace for the local on-sale of surplus concrete will find a buyer. We aim to save industry billions whilst reducing global CO2 by 1%.We are using advanced technology & the circular economy to transform the concrete industry.

Portfolio highlights

• All Conec — All Conec is a digital platform that connects dental clinics and laboratories around the world. The platform also provides dental equipment shopping. The user can plan implant surgery quickly and precisely through the platform.
• Openull — Openull offers BNPL products and services.
• Futurism Labs — Futurims Labs is a consignment management service that specializes in blockchain technology.

Portfolio highlights

• WDTT — WDTT is a AI-based total care solution that helps with efficient communication and work management between families, caregivers, and nursing centers.
• Holoceive —
• Trackit —

Portfolio highlights

• ActionFit — ActionFit is a video game company with expertise in developing and publishing video games for the mobile platform.
• Pop-Up Studio — Pop-Up Studio is a joint venture between Singapore-based venture studio Wilt Venture Builders (WVB) and AI studio DubDubDub, bringing together venture creation expertise and advanced artificial intelligence capabilities to develop innovative, technology-driven solutions for brands and digital platforms.
• Korea Deep Learning — Korea Deep Learning is an artificial intelligence technology company that offers OCR, analytics, and 3D DX solutions.

Portfolio highlights

• Team8 — Team8 builds and invests in companies, improving the odds of entrepreneurial success by investing way more than capital.
• FourKites — We pioneered visibility. We lead orchestration. Break down supply chain silos and move from reactive tracking to autonomous operations with FourKites.
• WellSaid Labs — WellSaid Labs is a developer of art text-to-speech technology that creates life-like synthetic voices, from the voices of real people. The company's patent-pending technology allows them to recreate any voice imaginable and generate speech with the same pitch, emphasis, and intonation as the source speaker - As if they’d spoken it themselves.

Portfolio highlights

• Sweet Bio — Sweet Bio is a food-based biotech company that changes the lifestyle of everyone in the world to be healthy and happy.
• NeoCannBio — NeoCannBio provides natural product processing facilities for generating new medications derived from natural goods and built a cannabinoid library of hemp, and medical cannabis.
• Endorobotics — Endorobotics is a healthcare centre that offers endoscopic surgery services.

Portfolio highlights

• MOAIS — MOAIS develops a smartphone AI solution that analyzes golf swing problem and offers a lesson solution. It is an on-device AI optimized for smart phones, has a video pose estimation, video segmentation, video classification, video object detection, and image processing of golf swing video.
• Searchdoc — Searchdoc is a large-scale AI startup specializing in advanced document and drawing analysis, leveraging cutting-edge machine learning technologies to extract insights, automate workflows, and enhance data interpretation across various industries.
• Stress Solution — Based on unique medical and scientific information and ECG waveforms, Stress Solution creates sound that regulates and initiates the equilibrium of the autonomic nervous system. Currently, Healing Bit is utilizing wearable technology to detect stress in real time. Through this, an autonomous feedback system that uses artificial intelligence topredict individual stress level situations and take preventative measures is being developed.

Portfolio highlights

• JNJ Tech — JNJ Tech is a digital healthcare startup that will provide services such as pharmaceutical ordering, inventory management, and pharmaceutical information.
• AIT STUDIO — AIT Studio is a digital health startup that develops AI-powered, contactless gait analysis solutions for early detection of mobility decline and age-related conditions such as sarcopenia. Our flagship products—GAIT Studio (App) and MediStep M Pro (hardware package)—deliver full gait assessments in under 1 minute, without wearables or specializedstaff.
• Featuring — Featuring’s goal is to make it easy for anyone to see and utilize the power of influencers. Today, as companies are accelerating their transition to digital business due to COVID-19, the number of companies leveraging influencers is explosively increasing. Feauturing allows brands and marketers to discover product fit influencers and helps matchingbased on their needs. Currently, over 3,600 brands are using Featuring and more than 8,500 influencer campaigns have been done. As a Korea-based startup, Featuring plans on expanding the business to Far East Asia including Japan and China.

Portfolio highlights

• GenixCure — ANLBIO is a researcher and developer of adeno-associated virus-based gene therapy products.
• RideFlux — RideFlux is a self-driving software company for safe and reliable autonomous transporation service. Since our foundation in 2018, we hope for a better world where everyone can be safer and more comfortable while moving with our self-driving cars and software. We believe in the potential that self-driving technology embraces, how driving canbecome an innovative experience not a mere stress, which inspires us to build up its future with every step on our way.Our headquarter is located in Jeju island, one of the best test-beds in the world for developing reliable AD software technologies. It has a variety of road environments and various weather conditions across the island (1850 square kilometers), and significantly high demands for mobility service (16 million visitors a year without bring own vehicles). We are strategically located for technology enhancement for reliable urban autonomy. For the Safety, Beyond the Safety.
• KB-Element — KB-Element is a graphene development and production company that also turns graphene into intermediate items and novel materials.

Portfolio highlights

• MY NORMAL — MY NORMAL provides food and services for ketogenic diets.
• Linq — We are creating ‘hyper-automated insurance platforms’ to comprehensively support underwriters and claim adjusters and to facilitate communication between insurers and reinsurers using AI and deep learning.
• The Wave Talk — The.Wave.Talk developed a biosensor that can detect and monitor impurities (bacteria) within a second. 420,000 people die of food-borne disease per year. Moreover, 10 million people will die of antimicrobial resistance by 2050. It's all about bacteria. It is the origin of life and 5 million-trillion-trillion bacteria are living together withus today. Bacteria are everywhere and every-time. Comparing to this, conventional technologies can detect bacteria only with sampling manner. Because they take long time(several hours up-to days) even with expensive tools.

Portfolio highlights

• Mustbio — MustBio is a biotechnology company that leverages multi-antibody technology to develop therapeutics primarily in the field of immuno-oncology. The company was founded in 2021 and is based in Seoul, South Korea.
• Cenyx Biotech — Cenyx Biotech develops diagnostic and therapeutic nano-compounds formed based on nanozymes and nanoparticles.
• BOS Semiconductors — Driving the Future of Automotive, BOS Semiconductors

Portfolio highlights

• REmited — REmited provides the brand with customer behavioural data that can be utilised for marketing, based on actual purchasing data from receipts.
• MediMabBio — Creating therapeutic opportunities for the most serious diseases.
• Caring — Caring is a visiting medical treatment facility that offers medical consultation.

Portfolio highlights

• AutoHands — AutoHands is a South Korea-based mobility company that offers comprehensive integrated mobility services including vehicle buying and selling, management, online used-car auctions, car rentals, extended warranties, residual value guarantees, mobile maintenance, and accident compensation programs.
• Automata — Automata creates AI-powered tools like AI agents and smart integrations that simplify how teams plan, communicate, and work. The company solves business problems by enabling AI to build, manage, and evolve software workflows while humans guide the AI to deliver real value.Automata provides industry-tailored AI solutions
• PEOPLE & TECHNOLOGY — PEOPLE AND TECHNOLOGY provides DX-based AI solutions on INDOOR GEOLOCATION AND SMART SENSING through its INDOORPLUS+ IoT, Location Based System (LBS) and Real Time Location System (RTLS) platform in the fields of healthcare, manufacturing, defense, smart cities, and the public sector.More than 100 corporate customers in various business sectorssuch as healthcare, banking, manufacturing, retail, energy and public services have already chosen PEOPLE AND TECHNOLOGY to deploy industry grade solutions for employee safety, asset tracking & monitoring, security & access control, flow management and process efficiency. They have gained improvements in productivity and process efficiency while reducing their corporate risks and optimizing their procurement. Since its foundation in 2013, PEOPLE AND TECHNOLOGY has become a leading provider in South Korea and is expanding overseas.

Portfolio highlights

• Delivus — Delivus offers small package delivery in major U.S. cities in the shortest amount of time, with real-time delivery tracking, at the same cost as the current courier To facilitate this, we provide Delivery as a Service.
• IDA — IDA is the leading provider of digital asset solutions, allowing trust, transparency, and speed in payments and commerce. By leveraging blockchain technology, IDA opens up a more connected and inclusive global economy.
• MiNDCAFE — MiNDCAFE is an online psychological counseling platform.

Portfolio highlights

• BIGC — BIGC is a technology company that offers digital marketing, content creation, and advertising services.
• SWING — SWING is a micro-mobility service provider.
• DirectCloud — DirectCloud is a company that develops a cloud storage service business for corporations.

Portfolio highlights

• MobilTech — MobilTech is an AI-based 3D GIS startup company that supplies 3D spatial information, hardware, and software solutions for smart cities.
• INTAKE foods — INTAKE foods (인테이크푸즈) is a company focused on food content development and food branding, specialized in the innovation of leading food brands. It is focused on brand development, content development and publishing, such as food activities, intake of foods, and a food culture of innovation.
• City Storage — City Storage is a side dish platform that produces and sells salads, soups, and pickles.

Portfolio highlights

• Splab — Handle everything from marketing to buyer matching, even without a full team. We cover: multi-stakeholder bookkeeping, virtual & physical events registration management, event tech setup, matchmaking, ticket sales & marketing, and post-event reporting.
• Nitra — Nitra offers expense management software that integrates with the banks to provide innovative loan products.
• Pierrot Company — Pierrot Company is a Korea-based circular commerce company focused on extending the lifecycle of IT devices through subscription, asset recovery, and cross-border trade. The company operates phoneGO, a device subscription service for consumers and businesses, and reGO, a service that helps organizations recover and monetize idle IT assets.Building on these operating data and supply networks, Pierrot Company is also developing reGO Trade, a global infrastructure layer for used IT device pricing, discovery, and transaction enablement. The company aims to improve transparency, liquidity, and reuse in the fragmented secondary market for electronics while reducing unnecessary e-waste.By combining operational know-how, market data, and international buyer networks, Pierrot Company is building a more efficient and scalable circular economy for IT assets.

Portfolio highlights

• Dot Mill — Dot Mill is a mixed reality content production company.
• Foody Worm — Foody Worm is an insect research company that practices and develops ESG and sustainability management through insects.
• Works Mate — Works Mate is a job search matching platform for daily workers in the field of construction and architecture sectors.

Portfolio highlights

• Hifen —
• Amously — Amously builds production-ready process control software for advanced fabs using digital twins, virtual metrology, and run-to-run control to improve stability, yield, and operational efficiency.
• Filum.ai — In the new digital transformation era, connecting every touchpoint for every stakeholder on the journey is crucial in helping businesses create a competitive advantage. Filum enables businesses to build a foundation that promotes creativity and the power of inner strengths to make journeys of excellence. We empower businesses by helping them createexcellent experiences with the power of data and cutting-edge technologies.

Portfolio highlights

• CareSix — The future of veterinary care. We envision a world where all companions receive the quality healthcare they're entitled to. Our first line of production - Cotons AI Sense 1 series presents wearable devices, where shaving, gel or electrode is not required for vital data collection. Simply wear the device on your dog's neck to receive notonly vital data, but clinical and behavioral via app or web.
• Spacebeam — Spacebeam is a startup creating space optical communication technology, a space-to-earth data transfer technique that uses light.
• JIN System — JIN System uses location-based spatial information technology to identify customers' potential needs and offers market-friendly solutions by integrating and converging relevant technologies. They aim to cater to increasing consumer needs in transportation, social welfare, and safety sectors, and expand into the digital twin field.

Portfolio highlights

• MyIB — MyIB offers a matching gift program for businesses.MyIB commodities enterprises have a software platform called 'Give & Match' as well as a matching gift program.
• Biome ATS — BioM ATS intends to provide the fundamental infrastructure required to progress the complex strain design platform and foster technical collaboration with microbiome firms through proof-of-concept (POC) of the complex strain design technology. It is a strategy to begin the platform business in earnest by the end of the year, with an emphasis onplatform advancement and collaboration with industry, academia, research institutes, and the military.
• ProEn Therapeutics — ProEn Therapeutics is a bio-drug development company that focuses on protein engineering.

Portfolio highlights

• Aldavar — ALDAVER provides incredibly realistic personalized surgical training models using innovative biopolymer materials that closely resemble human tissues and 3D printing technology.
• TEN Inc — TEN Inc. provides an MLops platform (AI workload orchestration) for efficient operation of AI infrastructure.
• Reset Company — Reset Company specializes in building sustainable energy production and resource circulation ecosystems.

Portfolio highlights

• SK on — SK on develops and manufacturers high-energy density electric vehicle batteries.
• FuriosaAI — FuriosaAI develops system semiconductors optimized for AI, enabling efficient processing of large amounts of data in a short period of time.
• Korea Credit Service — Korea Credit Service is a credit agency for individual enterprises. Korea Credit Service offers a credit evaluation service called "CreditNote," and entrepreneurs can check their credit rating.

Portfolio highlights

• Gottech — Gattech is creating an eco-friendly solution that combines 3D printing and recycling technology to domestically produce high-value industrial materials and components, reducing reliance on imports.
• Containus — Containus delivers tailored port logistics and land transport IT solutions using AI, blockchain, and cloud technologies, leveraging deep market and tech expertise.
• Pet Station — Pet Station is an innovative startup that aims to develop a unique and immersive cultural hub where pet-related content, services, and experiences are seamlessly integrated into offline spaces.

Portfolio highlights

• Studio Galilei — Studio Galilei is an SFO platform company that operates and manages mobility services.
• Worker's high — Worker's high Co. is a commerce company that offers an IOT based unmanned store service.
• Bell Therapeutics — New generation Digital Therapeutics.

Portfolio highlights

• Verkor — Verkor is a battery cell manufacturer whose goal is to increase the production of low-carbon batteries to fulfill the growing demand for electric vehicles. The company focuses on the development of low-carbon batteries with a carbon footprint that is many times smaller than standard batteries. This reduces the logistics footprint, includingemissions, and provides businesses with batteries that are very inexpensive and use carbon-free electricity.
• CastingN — CastingN is a B2B trading platform that helps companies outsource.
• Mellow — Mellow is a food and beverage company that offers a food truck platform and event management support services.

Portfolio highlights

• Charan — Charan is an operator of an e-commerce platform intended to sell second-hand fashion apparel.
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• Tacta Systems — Tacta Systems develops robotics with human-like tactile abilities with Dextrous Intelligence, the nervous system for robots.

Portfolio highlights

• Willog — As a fast-growing startup, Willog provides a “item-level condition monitoring” that innovates the supply chain of sensitive, perishable or valuable goods where condition monitoring is required, and its efforts are to create a transparent and connected logistics flow. Based on its patented sensor technology and its cloud-based software, Willog helpscompanies gain seamless visibility down to the item-level and control over their shipments across their supply chain so they can have condition foresights and insights to improve their bottom line.Willog acquired 25 enterprise customers including MNCs like Hyundai Motor Group and DHL Express since its establishment. Willog is rapidly expanding its presence in various industries including bio-pharmaceutical, fresh food, and special logistics, where condition monitoring is key to business continuity. Going forward, while strengthening its leadership position in Korea, Willog will accelerate global expansion with partnerships in America, Kazakhstan, and Malaysia.
• Diorigin — Diorigin is a comprehensive content IP holding company. It obtains original content IP and methodically develops and implements complete plans.
• Best Graphene — Graphene specialized company_BESTGRAPHENE

Portfolio highlights

• Splab — Handle everything from marketing to buyer matching, even without a full team. We cover: multi-stakeholder bookkeeping, virtual & physical events registration management, event tech setup, matchmaking, ticket sales & marketing, and post-event reporting.
• GOPIZZA — GOPIZZA is a food and beverage company based in Mapo.
• Sendtime — Sendtimes is an automated B2B tool that offers a software platform for schedule management.

Portfolio highlights

• Huject — Huject is a Hanyang University laboratory startup company founded in 2020 with the goal of commercializing energy harvesting technology. The company develops and sells a wide range of products that use energy-harvesting source technology. Energy harvesting is an environmentally friendly energy technology that collects discarded energy and converts,stores, and uses it to generate electrical energy.
• Revation — Revation is an eco-friendly product development company that focuses on environmental issues through design and technology.
• Worker's high — Worker's high Co. is a commerce company that offers an IOT based unmanned store service.

Portfolio highlights

• Mepsgen — Mepsgen is a biotechnology research organization that focuses on pharmaceutical services and drug development.
• Sizzle — Sizzle is a company that provides an integrated process analysis solution based on accumulated experience.
• Mardi Mercredi — Mardi Mercredi operates a clothing store offering easy-to-wear everyday clothes for women, men, and children. In addition to jackets, jeans, tops, shirts, and other accessories, the company offers French-inspired designer clothes as per customers' needs, including jackets, jeans, and tops.

Portfolio highlights

• Moonda — Moonda's B2B music performance curation platform, Bravi, seems like a valuable service for businesses seeking to enhance their events or spaces with curated live music.

Portfolio highlights

• Moonda — Moonda's B2B music performance curation platform, Bravi, seems like a valuable service for businesses seeking to enhance their events or spaces with curated live music.

Portfolio highlights

• Nex Eye — Nex Eye is a start-up that develops first-in-class antibodies targeting refractory factors of immuno-oncology drugs.
• Arobot — Arobot creates robots with HRI-based behavior patterns, allowing consumers to embrace robots more readily and organically.
• Illimis Therapeutics — We translate cutting-edge science into innovative medicine

Portfolio highlights

• Handys — Handys manages accommodation facilities without on-site human resources by automating all operational flows.
• Phantom AI — Phantom AI is democratizing the use of advanced driver assistance systems (ADAS) to reduce accidents, save lives and make driving more enjoyable, while delivering tomorrow’s self-driving technology. The company provides a comprehensive autonomous driving platform featuring computer vision, sensor fusion and control capabilities.Phantom AI hascreated the most accurate and highest-performing AI solutions available today that meet car manufacturer requirements, at a much lower price than existing solutions. Delivered through a modular, software-based vehicle stack, OEMs and Tier 1 suppliers can select the components they wish to integrate and customize the configuration for unparalleled flexibility.
• PineTree Therapeutics — PineTree Therapeutics engages in the development of disruptive therapies in Oncology and Immuno-oncology.

Portfolio highlights

• Neuromeka — Neuromeka specializes in robot technology and creates a robot platform business for manufacturing companies.
• H Energy — H Energy provides optimal operation of distributed resources and power brokerage services.
• Reset Company — Reset Company specializes in building sustainable energy production and resource circulation ecosystems.

Portfolio highlights

• NYOU — NYOU is a game development company that develops games for recreational purposes.
• Soelect — Soelect provides engineering solutions and develops solid-state battery components for electric vehicles, power tools and electronics.
• Wantedlab — Wanted provides personalized job recommendations and content programs to empower your lifelong career journey. Wanted is here for you, every step of the way.

Portfolio highlights

• Flexell Space — FLEXELL SPACE primarily focuses on the development and manufacturing of space solar cells, aiming to provide differentiated products for our customers in the space industry
• Habit Factory — Habit Factory provides financial big data analytics solutions.
• Featuring — Featuring’s goal is to make it easy for anyone to see and utilize the power of influencers. Today, as companies are accelerating their transition to digital business due to COVID-19, the number of companies leveraging influencers is explosively increasing. Feauturing allows brands and marketers to discover product fit influencers and helps matchingbased on their needs. Currently, over 3,600 brands are using Featuring and more than 8,500 influencer campaigns have been done. As a Korea-based startup, Featuring plans on expanding the business to Far East Asia including Japan and China.

Portfolio highlights

• Namdo Market — Namdo Market is a mobile application for wholesale and retail trading services.

Portfolio highlights

• Deskera — All In One Business Software with Accounting, Inventory, CRM, Payroll and HRMS.
• NXN Labs — NXN Labs empowers individuals in crafting indistinguishable and sophisticated human images and videos. It goal is to empower people to seamlessly navigate this exciting, intertwined journey into a new era.
• KREAM Corporation — E-commerce

Portfolio highlights

• Mediwhale — Mediwhale develops AI medical devices that analyze retinal images to predict cardiovascular, kidney, and eye disease risks early.
• Upstage — Upstage AI is an artificial intelligence (AI) startup that helps companies focus on their core businesses.
• Connext — Connext is developing biological therapeutics in the field of immuno-oncology and regenerative medicine.

Portfolio highlights

• Career Day — Career Day is a business networking comapany that offers information to companies and experienced talents to facilitate connection.
• User Spoon — User Spoon is a tool designed to streamline and enhance the process of user experience (UX) research by offering features that improve efficiency, such as user testing, feedback collection, and data analysis tools. It supports UX professionals in gathering insights faster and more accurately, ultimately leading to more user-centered designdecisions
• Additional Company — Additional Company provides tax support services such as regular reporting, late reporting, and correction claims for various tax items to workers, freelancers, and business customers who are in a tax blind spot.

Portfolio highlights

• Ettifos — Ettifos provides flexible, reliable, and innovative V2X solutions to enable communication between all stakeholders on the road.
• ROBOS — Robos is a hybrid robot system built by evaluating biological object vision data using Lidar Vision and Open CV-based Object Detection. By combining self-developed biomaterial machine vision technology and robot technology, it intends to expand into a company that delivers core services to diverse industrial sites such as manufacturing, food, andmedical.
• Works Mate — Works Mate is a job search matching platform for daily workers in the field of construction and architecture sectors.

Portfolio highlights

• Magnendo — Advancing neurovascular care with cutting-edge robotic technologies.
• Airbility — Airability is a developer for potential airline mobility solutions.
• Kompass — Kompass is building the world's first comprehensive fertility monitor that is portable, easy to use, and low cost. We're breaking barriers to fertility care and redefining blood testing for accessibility and affordability.