Top 5 Sports Startup Investors in South Africa in April 2025

Last updated: Apr 2025 A list of 5 angel investors and VC (Venture Capital) funds that invest in Sports startups based in South africa. We rank investors based on the number of investments they made in Sports companies from South africa. We update this investor list every month.

Top 5 Sports Startup Investors in South Africa in April 2025

Investor	Sports South Africa investments
Justin Stanford	1
Knife Capital	1
Tofino Capital	1
4Di Capital	1
Seed South Capital	1

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Investor list

Justin is a 31-year old entrepreneur, angel investor and venture capitalist from Cape Town, South Africa. He is founder, MD, board member, advisor, or investor to a wide variety of companies in the global technology sector.Having grown up on a farm, he decided not to complete high-school and instead made the move to the city of Cape Town, topursue his dreams of being an Internet entrepreneur.Despite years of struggles and false starts in the wake of the dotcom crash in 2001, he ultimately went on to successfully launch and grow a pan-African Internet based software company from a garage in the suburbs of Cape Town.Have founded his first startup attempt at the age of 18, Justin has been involved in tech startups and entrepreneurial endeavours ever since.He is today the co-founder and MD of 4Di Group, a diversified investment management group and family office, and co-founding General Partner of early-stage technology venture capital firm 4Di Capital, as well as an active angel investor.As co-founder and Steering Committee Chairman of the Silicon Cape Initiative in 2009, designed to highlight and foster South Africa's nascent emerging tech startup ecosystem, Justin fully believes in South Africa’s potential as a global technology innovation hub.In 2011, he was listed by the Mail & Guardian for the 'Top 200 Young South Africans', and in 2013, listed by Forbes for '30 Under 30: Africa's Best Young Entrepreneurs'.

Investment focus

FinTech, Financial Services, Security
Seed, Angel, Series A
South Africa

Portfolio highlights

FitKey — FitKey is about helping you find and manage the fitness life that makes you happy, through discovering new classes, studios, and fitness activities. With easy online and mobile booking, FitKey keeps your routine interesting.
TaxTim — Originally funded by Google in 2011, TaxTim is Africa's answer to Making Tax Easy. Answer simple questions one-by-one, in a friendly automated chat, and your tax return is done in minutes. TaxTim has 40% market share of the tax base in South Africa (~4.5m), and has deployed localised versions in Namibia and Nigeria as JVs with PwC previously.TaxTim is integrated with the local revenue service (SARS) for instant electronic tax submissions, and partners with some of SA's largest consumer brands - Airbnb, Momentum, Sanlam, Old Mutual, FNB eBucks - to provide tax services for free or at discount. TaxTim has several business models including B2C, B2B and B2B2C. TaxTim is a compelling and popular consumer brand, with a fully-developed, profitable broker/financial product leads ecosystem.
Ekaya.com — Ekaya exists to make renting simpler, safer and more connected - for everyone.

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Investment focus

Software, Information Technology, Manufacturing
Funding Round, Series A, Seed
South Africa, United States, Sweden

Portfolio highlights

Octiv — Turbocharge your fitness business, grow your community and build your brand with Octiv's leading Gym Management Software.
Outsized — Independent talent for enterprise clients and consulting firms in Asia-Pacific, Africa, and the Middle East.
Simera Sense — Simera Sense develops camera control electronics for optical payload and Cubesat imager solutions.

Tofino Capital is an early stage investor in emerging market technology companies.

Investment focus

SaaS, B2B, Enterprise Software
Seed, Pre-Seed, Series A
South Africa, Egypt, Finland

Portfolio highlights

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Kena Health — Talk to a nurse, doctor or mental health professional on your smartphone with the Kena Health App. Affordable primary healthcare for South Africans. Download Now.
Circadian Technologies GmbH — Circadian Technologies accelerates the energy transition in frontier markets with a SaaS business model, empowering solar developers & energy service companies to reduce operating costs and grow revenue with a data driven platform and proprietary IoT hardware.Circadian transforms the entire value chain of its customers by uniquely providingan end-to-end solution to better design, finance, operate and maintain decentralized renewable energy systems for commercial & industrial sites.

4Di Capital is an independent seed- and early-stage technology venture capital firm based in Cape Town, South Africa.Nurture capital is the term that best describes 4Di Capitalâ€:tm:s purpose and philosophy.We understand that in the early days of any business, support, mentoring and access to networks is just as important as seed capital.Using tried and tested international venture capital best practices, adapted for local use, we believe in entrepreneur-friendly finance without frills, and in working as a team with our investments to achieve their true potential.4Di Capital Early-Stage Technology Fund 1 targets startup investment opportunities with high growth potential at the seed- and early-stages in the mobile, enterprise software and web sectors.We look for founder teams with hungry passion, commitment, domain expertise and deep insights into the large market problems they wish to solve with their technology solutions.

Investment focus

Software, Financial Services, Mobile
Seed, Series A, Series B
South Africa, United States, Uganda

Portfolio highlights

Maxe AI — AI investment Assistant for all investors. AI Portfolios tracker of stocks bonds exchanges futures. all in one to track mutual funds.
Rather.chat — Rather.chat offers a platform that facilitates meaningful connections between businesses and their customers through WhatsApp. This service is designed to make customer interactions more personal and efficient, allowing for real-time communication. By leveraging the widespread use of WhatsApp, Rather.chat aims to enhance the customer serviceexperience, making it easier for businesses to address inquiries, resolve issues, and maintain engagement with their audience. The focus is on creating a seamless bridge for dialogue that respects the convenience and preferences of the modern consumer, who increasingly favors instant messaging over traditional forms of communication.
Happy Pay — Happy Pay is a credit scoring system developing company. The company integrates an autonomous artificial intelligence technology system with the merchant's platform to increase their average basket size and customer conversion metrics, providing users with buy now, and pay later services.

Seed South Capital invest in early-stage companies, transforming these into B-BBEE compliant business enterprises, forging a new class of youthful entrepreneurs.