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Top 20 Consumer Startup Investors in South Africa in November 2024

Last updated: Nov 2024 A list of 20 angel investors and VC (Venture Capital) funds that invest in Consumer startups based in South africa. We rank investors based on the number of investments they made in Consumer companies from South africa. We update this investor list every month.

Top 20 Consumer Startup Investors in South Africa in November 2024

Investor	Consumer South Africa investments
4Di Capital	3
Vumela Fund	2
AngelHub Ventures	1
Microsoft	1
Kanyi Maqubela	1
Capaci.Tech	1
Next Chymia Consulting	1
Lireas Holdings	1
Knife Capital	1
Ashwin Ravichandran	1
Bantam Group	1
Savannah Fund	1
Joe Caruso	1
Kepple Africa Ventures	1
J.P. Morgan Asset Management	1
E4EAfrica	1
Untapped Global	1
Serra de Estrela Investments Ltd	1
AgFunder	1
Strattech Partners	1

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Investor list

4Di Capital is an independent seed- and early-stage technology venture capital firm based in Cape Town, South Africa.Nurture capital is the term that best describes 4Di Capitalâ€:tm:s purpose and philosophy.We understand that in the early days of any business, support, mentoring and access to networks is just as important as seed capital.Using tried and tested international venture capital best practices, adapted for local use, we believe in entrepreneur-friendly finance without frills, and in working as a team with our investments to achieve their true potential.4Di Capital Early-Stage Technology Fund 1 targets startup investment opportunities with high growth potential at the seed- and early-stages in the mobile, enterprise software and web sectors.We look for founder teams with hungry passion, commitment, domain expertise and deep insights into the large market problems they wish to solve with their technology solutions.

Investment focus

Software, Financial Services, Mobile
Seed, Series A, Series B
South Africa, United States, Uganda

Portfolio highlights

Maxe AI — AI investment Assistant for all investors. AI Portfolios tracker of stocks bonds exchanges futures. all in one to track mutual funds.
Sendmarc — Stop cyber criminals from sending emails using your domain and protect your customers, suppliers and employees from cyber attacks with DMARC Security.
Leta — Leta Technology is a software development company that creates supply chain and logistics software to enable the efficient and automated movement of goods.

Vumela was established in 2009 by FNB Business Banking and Edge Growth. The objective was to create an innovative model for the development of a sustainable and a financially and operationally independent investment business which invests in high growth small, medium and micro size enterprises with good economic and impact returns.Vumela wascapitalised in 2010. Within the first four years, we’d invested R90 million into eight high growth SMEs, and created a total of 400 jobs. They launched their second fund in 2015, after a further investment of R100 million from FirstRand and R127 million from the Jobs Fund. Within the first year of launching this second fund, we’ve committed R43 million to five investments that are expected to create over 1800 new jobs.The first fund of its kind in South Africa, Vumela’s main goals are to invest in and develop entrepreneurial companies in order to help alleviate poverty in South Africa by creating jobs, and to generate a return for its beneficiaries: the Shalamuka Foundation and the FirstRand Group.

Investment focus

Education, Software, Primary Education
Funding Round, Seed, Debt Financing
South Africa, Brazil

Portfolio highlights

Rentoza — We champion giving you access, affordability and flexibility to explore tech on your own terms
Kombo King — Kombo King Ventless Fryer Tech removes the need for plumes of steam & the constant eye of an inconsistent employee to Revolutionize & solve the frying industry!
Kusini Water — Kusini Water builds water treatment systems from nanotechnology and macadamia nut shells.

Operating out of Stellenbosch in South Africa and backed by two family offices Angelhub Ventures's team is passionate about early stage investments in (South) Africa. Being entrepreneurial ourselves, we thoroughly understand the challenges and changes our founders face – which is why we back them in any way we can. Most importantly, we believein building great businesses and we are in it for the long haul.

Investment focus

Software, Information Technology, Education
Seed, Series A
South Africa, Mexico, Colombia

Portfolio highlights

Syscap — Syscap is a financial technology company that offers cutting-edge solutions to financial institutions to have a better administration and management of their funding sources. It connects the leaders of financial and real estate institutions with their funders. For institutions, the company ensures the optimization of their funding source managementprocesses, but also the strengthening of the relationship with their funders. To funders, Syscap guarantees the transparency and timely monitoring of its funds for the safety and growth of its resources.
Godochurch — GoDoChurch is a cloud-based church administration software which is designed to assist Christian churches and ministries with managing members, Sunday services, events, communications, and more. The system is made up of a base package, covering messaging, news, ministries, lists, church roles, services, events, and growth paths, with additionalmodules for managing follow-ups, groups, and Kids church.
Velocity — Velocity is a micro fulfillment dark store that delivers through digital channels.

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. Thecompany’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores.Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services.The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

Investment focus

Software, Information Technology, Artificial Intelligence
Grant, Funding Round, Seed
United States, United Kingdom, India

Portfolio highlights

GuidenAI — GuidenAI is revolutionizing the travel experience with its cutting-edge travel app that harnesses the power of AI and AR. Designed specifically for self-travelers, the app offers a seamless way to create personalized travel plans with minimal effort. By understanding user preferences and travel goals, the AI engine curates custom itineraries thatensure travelers make the most of their journey.The AR feature enhances the travel experience by guiding users in real-time to each destination, offering immersive and interactive elements that bring the journey to life. Whether navigating through city streets or exploring hidden gems, the AR-powered guidance ensures travelers never miss a beat.In addition to planning and navigation, the app fosters a sense of community by providing a social hub where users can share their travel experiences, photos, and memories. This platform not only allows travelers to connect with others who share similar interests but also serves as a digital scrapbook, preserving their adventures for years to come.GuidenAI’s travel app is designed to make travel more enjoyable, stress-free, and socially connected, transforming the way people explore the world.
SOLshare — Sustainable, affordable energy access for low income rural people is possible right now. Their decentralised peer-to-peer microgrids deliver solar power to households and businesses, and enable them to trade their (excess) electricity for profit.SOLshare has created a revolutionary new approach to bring affordable solar electricity toeveryone in Bangladesh and beyond through its peer-to-peer solar energy trading platforms based on distributed ledger technology. They believe the smart peer to peer grids they are building in Bangladesh can be the future for utilities globally. SOLshare pioneers a micro-energy transition model 3.0 by interconnecting solar home systems in peer-to-peer networks, monetizing excess solar energy along the value chain in real time with mobile money and empowering communities to earn a direct income from the sun.
Enveda Biosciences — Enveda Biosciences is a biotechnology company building new medicines from plants. It harnesses the complexity of the natural world to tackle today’s biggest healthcare challenges. With the help of the advancements in knowledge graphs, machine learning, and metabolomics, they discover the next generation of small molecules. Its technologiessystematize the discovery of small molecules and novel targets for complex diseases. By probing novel chemical space and mechanisms of action, they are breaking the status quo for challenging diseases with a need for effective treatments, such as fibrosis or neurodegeneration.Enveda, launched in 2019, is based in San Francisco, California.

Kanyi is a Managing Partner at Kindred Ventures, an early stage venture fund investing in mission-driven technology companies at the earliest stages. Previously, he served as a Partner at Collaborative Fund. Kanyi is a co-founder at Heartbeat Health, and previously ran growth at One Block Off the Grid (acquired by $NRG) and was an early employeeat Doostang (acquired by Universum Global). Kanyi has also served as a Lecturer and Adjunct at New York University Tisch School of the Arts, a curriculum adapted from his time in undergrad at Stanford University, where he studied Philosophy.

Investment focus

FinTech, Apps, SaaS
Seed, Pre-Seed, Angel
United States, Brazil, Canada

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
Mediachain — Mediachain automatically connects media to its creator and information about it, and is a protocol for registering, identifying, and tracking creative works online. It automatically resolves media to who made it, what its about, and where it originated using content indentification technologyMediachain also lets creators, organizations, anddevelopers collaborate on metadata in an open, universal media library and allows participants to retain control over their data while broadening their reach using a decentralized architecture
Morf Health — Morf Health is making it 10x faster for healthcare providers to setup and maintain integrations across their tech stack, e.g. easily structure data from patient intake and send to an EHR. We pull data out of the tools they use to deliver care and run the business, unify and normalize the data, and then send it to the tools that need it.

CapaciTech operates as a South African holding company that consists of an advisory business and special purposes vehicles that house shareholdings in various entrepreneurial ventures.

Investment focus

SMS, Apps, SaaS
Seed
South Africa, United States

Portfolio highlights

Mobiz — Supercharge your SMS marketing with dynamic, high-converting landing pages sent directly into the hands of your customers.
HomeFarm — Homefarm provides smart, indoor gardens to homes and businesses. It is a group of modern farmers, designers, engineers, and researchers. It breaks new ground and innovates in the agricultural technology space.
Right Now Response — Your go-to for expert breakdown assistance. Our dedicated team ensures you're back on the road swiftly and safely. Contact us for reliable support today!

Create new business models with multidisciplinary blockchain professionals. Next Chymia Consulting has an international network of Blockchain technology and financial services. We are a group which make use of international networks and provide consulting services worldwide.

Investment focus

FinTech, Software, Blockchain
Seed, Funding Round
Kenya, Ghana, Romania

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
IPOR Labs — Enter the Credit Hub of DeFi. Lend and borrow at the best defi rates and earn a competitive yield on your crypto, fixed with on-chain interest rate derivatives.
Zuvy Technologies — Zuvy is a free invoice management software that enables your business to get cash today for unpaid invoices. Get started sending invoices via WhatsApp

Lireas Holdings is an investment company with a specific focus on insurance and insurance technology investments. Lireas Holdings focuses on investing in start-ups and existing businesses requiring growth funding or new partners. Lireas Holdings was founded in 1988 and was headquartered in Johannesburg, South Africa.

Investment focus

FinTech, InsurTech, Security
Seed, Series A, Series B
South Africa, United States

Portfolio highlights

LifeQ — We empower everyone to delay aging, optimize your health, harness more energy, reduce the probability of disease, and understand why and how your body is changing, right now! It is in your power to be your biologically younger self.
Pineapple — In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest andcover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to manyPineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
Investsure — InvestSure is a technology company that uses its software to enable partner investment platforms to sell its unique Investment Indemnity (insurance) product to their clients. InvestSure provides a full set of APIs that trading platform developers can use to integrate the Investure Investment Indemnity product seamlessly and easily into theirwebsites and mobile applications. Once InvestSure technology is added to a trading platform, it enables users to buy insurance on their shares with a single click. The full process from buying to insurance to settling claims is fully automated.The Investment Indemnity product itself is a unique innovation; it is designed to protect to protect shareholders against any losses in share value caused by actual or perceived fraud committed by management. This enables investors to secure their investments. The cost of the product is low enough to not significantly reduce returns of investors where no insurance event occurs, but to provide significant downside protection where an insured event does occur.

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Investment focus

Software, Information Technology, Manufacturing
Funding Round, Series A, Seed
South Africa, United States, Sweden

Portfolio highlights

Octiv — Turbocharge your fitness business, grow your community and build your brand with Octiv's leading Gym Management Software.
Outsized — Independent talent for enterprise clients and consulting firms in Asia-Pacific, Africa, and the Middle East.
Simera Sense — Simera Sense develops camera control electronics for optical payload and Cubesat imager solutions.

Ashwin Ravichandran is the Co-Founder & Head of Operations at Spark. Ashwin attended Amrita Vishwa Vidyapeetham.

Investment focus

Retail, E-Commerce, Mobile Apps
Pre-Seed, Seed
Ghana, South Africa

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
Wi-Flix —
Shopa — Shopa is a digital platform that engages the gap between informal retailers and manufacturers for ordering and delivery services.

They are passionate about seeing their portfolio companies become successful.

Investment focus

Software, Internet, Artificial Intelligence
Seed, Pre-Seed, Series A
United States, Canada, Israel

Portfolio highlights

AI Lean — Simplify your lien compliance with the only fully automated solution.
Aikium Inc. — Protein therapeutics
Groma — We blend traditional real estate investment, development and management with innovative technology to better serve our tenants, investors and communities.

Savannah Fund is a seed capital fund specializing in US$25,000-US$500,000 investments in early stage high growth technology (web and mobile) startups in sub-Saharan Africa. Initially focused on East Africa, the fund aims to bridge the early stage/angel and venture capital investment gap that currently exists in Africa. The Fund expects toachieve this objective by combining capital with mentor networks both in the region and from Silicon Valley via an accelerator program and a follow-on independent seed fund.The fund is managed by an experienced and technology savvy team that have founded companies or are actively involved in angel investing or having run successful accelerator programs in past but also understand the unique Subsaharan African environment. They are backed and supported by both local, regional and international networks of angels,venture capitalists whose expertise we can draw on to help startups succeed and scale to fully fledged regional or global companies.They believe in the potential for Africa to become a global technology innovator by creating sustainable for profit companies that create jobs and make an impact.

Investment focus

E-Commerce, FinTech, Information Technology
Seed, Series A, Pre-Seed
Kenya, United States, South Africa

Portfolio highlights

Oze — OZÉ brings African small businesses into the digital era. It is an app that makes it easy for businesses to track sales, expenses, and customer information. The data is analyzed to provide tailored recommendations, reports, and business education. If the entrepreneur needs a little extra support, an OZÉ Coach is just a click away. As they are usingOZÉ to manage their business and learn how to run it better, we are learning about them. Using this data and machine learning, we can predict their credit risk and provide them with affordable capital from our banking partners. With over 20,000 registered users, OZÉ is the largest online community of SMEs in Ghana. The most exciting thing is that OZÉ works; 97% of businesses that have used OZE for at least 9 months are growing or profitable or both!
Root — Launch digital and embedded insurance solutions with omni-channel distribution.
Afropolitan — Afropolitan is building a Network State to unleash the maximum potential of Africans around the world. Are you interested? Join us with your email.

For the last 20 years Joe has served as mentor, coach, and personal advisor to CEO’s and entrepreneurs. In recent years, he has served as investor, advisor and active director with dozens of companies, public and private.Joe is currently a member of Launchpad Venture Group and was previously a member of Walnut Ventures, Common Angels, eCoastAngels and a principal of Brookwood Partners, all investment groups for early stage companies. He also maintains an active consulting practice dealing with structuring and negotiation of acquisitions, strategic partnerships and financings, and issues related to dispute resolution.He has served on dozens of boards over the years and is recipient of the Leadership in Private Corporate Governance award from the National Association of Corporate Directors New England Chapter. He is a graduate of Northeastern University (BSEE with honors) and the Harvard Business School (MBA) He has served as advisor to Northeastern’s School of Technological Entrepreneurship, and serves as a mentor for Boston University's entrepreneurship program, the Boston TechStars program, and Mass Challenge.Previously, Joe served as interim CEO for companies in need of strategic change - running businesses ranging from 5 to 1,000 employees. Early in his career, he worked at Teradyne and Autex, Inc., and was CEO at Cyborg Corporation, a venture-funded company that was a pioneer in the use of PC’s in laboratory and factory automation. He also has served as an arbitrator for the American Arbitration Association.Former board memberships include: ACT Medical, Acumenta, Adhesive Technologies, American Fantasy Sports, Audiofile, Boston Restaurant Associates, Boston University's Photonics Center (advisory director), Coffee Connection, Colonial Mills, Common Angels, Corion, Cyborg Corporation, General Analysis, Haymarket Bank, Iconics, i2Chem, Laser Science, Metrisa, MicroE, Nimbit, Qiave Technologies, QD Vision, Quant Funds (trustee); Tytronics, Wwwhoosh, Zentox, the Turnaround Management Association (founding director, New England Chapter), the National Association of Corporate Directors (New England Chapter), the Association for Corporate Growth (New England Chapter) and WEST (Women Entrepreneurs in Science and Technology). Joe has also served as an arbitrator for the American Arbitration Association.

Investment focus

Software, Internet, SaaS
Seed, Pre-Seed, Series A
United States, France, Israel

Portfolio highlights

AceUp, Inc. — AceUp is the premier leadership development coaching solution, with unparalleled coaches, technology, and analytics.
Konnecto — Market Intelligence | Konnecto | Prescriptive Analytics Konnecto is a GTM Intelligence Platform that provides brands with an ongoing blueprint on how to increase online sales and improve marketing ROI
Surround Insurance — Helping consumers in their 20s and 30s get started with insurance that's fast, simple, and personalized for modern life.

Kepple Africa Ventures is an early-stage venture capital firm.

Investment focus

Financial Services, FinTech, Information Technology
Seed, Pre-Seed, Funding Round
Nigeria, Kenya, Egypt

Portfolio highlights

Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans
Intmax — INTMAX has developed significant innovations in ZK implementation making it a unique Layer2 rollup network that offers low cost, security, tunable privacy, and above all, scalability.
Carry1st — Carry1st develops and publishes enriching mobile games and content apps for African consumers.

J.P. Morgan Asset Management is a leading asset manager for individuals, advisors and institutions. Their investment professionals are located around the world, providing strategies that span the full spectrum of asset classes.As one of the largest asset and wealth managers in the world, with assets under management of $1.7 trillion (as ofDecember 31, 2014), they provide global market insights and a range of investment capabilities that few other firms can match.

Investment focus

Software, Financial Services, FinTech
Series B, Funding Round, Private Equity
United States, Canada, Hong Kong

Portfolio highlights

Pathalys Pharma — Pathalys is a clinical biopharmaceutical company that develops therapeutics that improve late-stage chronic kidney disease.
Arcadia — Arcadia unlocks access to global utility data. Our technology powers the next generation of climate solutions, giving anyone the tools to electrify and decarbonize.
Enlaza Therapeutics — Enlaza Therapeutics is a biotechnology research company. It was founded in 2020 and is headquartered in La Jolla, California.

E4E (“Entrepreneurs for Entrepreneurs”) specializes in supporting early stage ventures in South Africa from very early stage (pre-series A) to scale up.E4E focus on smart entrepreneurs and business ideas that are great businesses and make a significant contribution to a better (South) Africa.

Investment focus

Logistics, Internet, Supply Chain Management
Seed, Series A, Series B
South Africa, France, The Netherlands

Portfolio highlights

Pineapple — In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest andcover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to manyPineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
TUNL — TUNL | Unlocking Exports
Hohm Energy — We make the process of going solar simple. Generate your free, custom solar proposal and get matched with an accredited solar provider in under 5 mins.

Untapped connects global investors, and foreign capital to opportunities in emerging markets. Delivering competitive returns, and measurable impact for global investors.

Investment focus

FinTech, Consumer Goods, Financial Services
Seed
South Africa, Kenya

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
Elimutab — At Elimutab we have safe and secure educational gadgets made for learners and schools. Including; Tablets, Chromebooks, Laptops, Projectors & Interactive smartboards.
Momint — Momint is the Web3 investment platform of the future. The safest and easiest to use NFT marketplace in the world. Discover the real-world potential of NFTs.

Family office, registered in British Virgin Islands

Investment focus

Drones
Seed
South Africa

Portfolio highlights

Dove Air — Dove air is using advanced technology to empower people to address some of the biggest problems across Africa. We provide reliable and fast service while meeting all the safety standards.

AgFunder invests in impactful companies that can positively transform the world's food system. Founded in 2013, AgFunder manages a portfolio of over 50 companies across four funds from offices in Silicon Valley and Singapore. Through its media platform AFN, it has built a global ecosystem of over 90,000 subscribers.

Investment focus

Agriculture, AgTech, Food and Beverage
Seed, Series A, Pre-Seed
United States, United Kingdom, India

Portfolio highlights

Eion — Eion removes atmospheric CO2, permanently and verifiably, with enhanced rock weathering on soil
Wittaya Aqua — A better approach to aquaculture management
Cargill Hong Kong — Cargill Hong Kong is an agricultural technology service provider dedicated to optimizing food production and supply chain management with sophisticated agricultural technologies, resulting in increased sustainability and efficiency in agricultural production.

Strattech Partners, located in Devon, PA, is a consulting and venture capital firm that focuses on the development of growth stage companies. We offer CEO and CFO consulting services, operational consulting, and general financial consulting services, including treasury, general and strategic management services. Past engagements have includedacting CFO assignments as well as interim Controller/VP Finance assignments, turnaround and restructuring assistance, and other positions related to implementing change within organizations. Venture Capital investments are done through Strattech Partners I, LP and through our affiliate Zon Capital Partners, an SBIC venture fund.

Investment focus

Software, E-Commerce, B2B
Seed, Series C, Funding Round
United States, South Africa

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
EcomXML — EcomXML is a leading e-commerce solution provider for business-to-business (B2B) enterprise integration. EcomXML provides companies with enterprise integration solutions to link their buyers, suppliers and e-commerce portals together to streamline their e-business in real-time through the Internet. EcomXML utilizes open XML technology to achieveboth inter-company and intra-company integration regardless their existing technology infrastructure.
StarCite — StarCite's online business-to-business software and services allow corporations to purchase and manage products and services related to their company meetings and events.

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