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Jacob Key, Founding & General Partner at Luminar Ventures

Jacob Key

Founding & General Partner @ Luminar Ventures

Jacob Key is a seed investor at Luminar Ventures focused on Software and Insurance. Jacob Key is co-founder and general partner of Luminar Ventures. Jacob has made close to 20 early stage investments in companies such as Challengermode, Gavagai, Unacast and Pacemaker - and made 3 successful exits to date in Sportamore, Vera&John and Vetzoo.

Total investments:
19
Last investment:
Lead investor:
42%

Last updated:

Industries Jacob Key invests in

SoftwareInsuranceVideo GamesOnline GamesArtificial Intelligence

Stages Jacob Key invests in

SeedPre-SeedSeries AFunding RoundAngel

Countries Jacob Key invests in

SwedenIceland

Round sizes

Seed $106k–$3.2MPre-Seed $800k–$2.5MSeries A $8.3M–$15M

Round size

Seed
$106k–$3.2M
Pre-Seed
$800k–$2.5M
Series A
$8.3M–$15M

Investment Focus

Industry

  • Software 3 (16%)
  • Insurance 2 (11%)
  • Video Games 2 (11%)
  • Online Games 2 (11%)
  • Artificial Intelligence 2 (11%)
See all 32 industries →

Stage

  • Seed 7 (37%)
  • Pre-Seed 3 (16%)
  • Series A 2 (11%)
  • Funding Round 2 (11%)
  • Angel 1 (5%)
See all 6 stages →

Country

  • Sweden 9 (47%)
  • Iceland 1 (5%)

Investments

CompanyDescriptionRoundLinks
Berget AI Berget AI
Berget AI is an AI platform that focuses on inference and agentic infrastructure, enabling businesses to deploy and expand open-source LLMs. $2.5M / Pre-Seed / Feb 02, 2026
Greenely Greenely
Greenely is the next-generation home energy app, creating zero-emission communities by making it possible for everyone to connect, control and optimize their energy usage. Over 150 000 people have connected their homes via Greenely to date.Greenely’s vision is to create the best possible experience for the modern energy consumer by leveringtechnology. By enabling households across the world to connect and control their home’s and cars electricity usage in an app, Greenely are creating a worldwide community that brings knowledge and power to energy consumers across the world. All while optimizing demand and supply in order to create self-sustainable communities. $8.3M / Series A / Jul 26, 2024
Rocky Road Rocky Road
Rocky Road intends to create the world's first casual open world mobile game based on real-world map data. $3M / Seed / Sep 21, 2023
Muninn Muninn
AI-powered cyber security - defending your entire network $2.5M / Seed / Aug 29, 2022
xNomad xNomad
Xnomad is a marketplace that connects brands to short term retail spaces. Nomad is a marketplace that offers an innovative end-to-end solution for brands that want to create pop-up stores across the global. We provide access to vacant retail spaces and offer additional services like design, furniture, and staff, making it easier for brands tocreate their pop-up stores quickly and efficiently all through our platform. $3.2M / Seed / Feb 07, 2022
Hiber Hiber
Hiber has created a gaming and entertainment platform where people can play and create on their mobile devices and PCs. Hiber was founded in 2017 and is based in Gothenburg, Sweden and operates Hiber social Apps (Hiber), and a web-based entertainment platform, HiberWorld.The team originally created HiberWorld as a place for people to createtheir own 3D interactive experiences and share them with others, without the need to code. Initially, everything was browser-based and in 2019 the company reached a major milestone when it released touch creation mode, bringing the experience of making and sharing UGC creations to mobile devices with touch screens.Since then, More than 1 Million experiences have been created including virtual worlds, 3D hangouts, games, playgrounds, speed-run challenges, interactive science museums, roller coasters, pixel art showcases, and more.As the company has added more social features, it has seen explosive growth amongst mobile users. At its root, Hiber is giving people a new language with which to communicate using interactive 3D elements, without the need to code, so anyone can tell their story or deliver their message to the world. $15M / Series A / Jun 30, 2021
Hiber Hiber
Hiber has created a gaming and entertainment platform where people can play and create on their mobile devices and PCs. Hiber was founded in 2017 and is based in Gothenburg, Sweden and operates Hiber social Apps (Hiber), and a web-based entertainment platform, HiberWorld.The team originally created HiberWorld as a place for people to createtheir own 3D interactive experiences and share them with others, without the need to code. Initially, everything was browser-based and in 2019 the company reached a major milestone when it released touch creation mode, bringing the experience of making and sharing UGC creations to mobile devices with touch screens.Since then, More than 1 Million experiences have been created including virtual worlds, 3D hangouts, games, playgrounds, speed-run challenges, interactive science museums, roller coasters, pixel art showcases, and more.As the company has added more social features, it has seen explosive growth amongst mobile users. At its root, Hiber is giving people a new language with which to communicate using interactive 3D elements, without the need to code, so anyone can tell their story or deliver their message to the world. $1.4M / Seed / Apr 20, 2021
Insurely Insurely
Insurely provides open insurance solutions. $3M / Seed / Feb 18, 2021
Hiber Hiber
Hiber has created a gaming and entertainment platform where people can play and create on their mobile devices and PCs. Hiber was founded in 2017 and is based in Gothenburg, Sweden and operates Hiber social Apps (Hiber), and a web-based entertainment platform, HiberWorld.The team originally created HiberWorld as a place for people to createtheir own 3D interactive experiences and share them with others, without the need to code. Initially, everything was browser-based and in 2019 the company reached a major milestone when it released touch creation mode, bringing the experience of making and sharing UGC creations to mobile devices with touch screens.Since then, More than 1 Million experiences have been created including virtual worlds, 3D hangouts, games, playgrounds, speed-run challenges, interactive science museums, roller coasters, pixel art showcases, and more.As the company has added more social features, it has seen explosive growth amongst mobile users. At its root, Hiber is giving people a new language with which to communicate using interactive 3D elements, without the need to code, so anyone can tell their story or deliver their message to the world. $2.3M / Seed / Aug 20, 2020
Insurello Insurello
Insurello provides a digital solution that helps customers find insurance payments. Insurello intermediates on behalf of its clients the communication and the processes of insurance companies in exchange for 25 percent of any insurance benefit. $8M / Venture - Series Unknown / Jun 25, 2020
See all 19 investments →

Co-Investors

Luminar Ventures

About Luminar Ventures

VC Fund · Stockholm, Sweden

Luminar Ventures is a venture capital fund that prefers to make early-stage investments in technology companies. They engage with their portfolio companies and are actively helping with strategic, growth, team and organizational, and operational support, and together setting the foundation for future expansion.Luminar's core investment focusis on scalable digital seed-stage companies from the Nordics, founded by highly motivated and talented entrepreneurs with a vision to disrupt or transform major industries. The firm aims to provide experienced seed-stage financing and active operational support to Sweden based early-stage technology companies that are looking to disrupt or transform major industries with digital technologies and innovations.

Luminar Ventures Contacts

NameEmailPhoneSocials
Jacob Key
Jacob Key Founding & General Partner
Linda Samlin Hoglund
Linda Samlin Hoglund Non-Executive IC member
Louise Hagen
Louise Hagen Partner
Magnus Bergman
Magnus Bergman Co-Founder & General Partner
Reid Jackson
Reid Jackson Partner

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FAQ

What does Jacob Key invest in?

Jacob Key invests primarily in Software, Insurance and Video Games startups, most often at Seed and Pre-Seed stage. Most of the 19 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Jacob Key's check size?

Jacob Key typically joins rounds of $106k–$3.2M at Seed, $800k–$2.5M at Pre-Seed and $8.3M–$15M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Jacob Key participates in.

When did Jacob Key last invest?

The most recent investment recorded for Jacob Key closed in Feb 2026. Shizune tracks 19 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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