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Top 25 ESports Startup Investors in Sweden in January 2025

Last updated: Jan 2025 A list of 25 angel investors and VC (Venture Capital) funds that invest in Esports startups based in Sweden. We rank investors based on the number of investments they made in Esports companies from Sweden. We update this investor list every month.

Top 25 ESports Startup Investors in Sweden in January 2025

Investor	eSports Sweden investments
Zlatan Ibrahimovic	3
Jonas Nordlander	3
Per Brilioth	2
Jacob Key	2
Andreas Granqvist	1
Martin Dahlin	1
Johan Skarborg	1
Back in Black	1
BITKRAFT Ventures	1
Filip Engelbert	1
GP Bullhound	1
eWTP Technology & Innovation Fund	1
Robin Söderling	1
Boğaziçi Ventures	1
Karl Sandstedt	1
Jonas Siljemark	1
Mats Carlsson	1
Almi Invest	1
Zenith Venture Capital	1
Bonnier Ventures	1
Inbox Capital	1
Karl Magnus Troedsson	1
Behold Ventures	1
Ashley Heppenstall	1
Telia Ventures	1

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Investor list

Zlatan Ibrahimovic

Investment focus

eSports, Internet, PC Games
Funding Round
Sweden

Portfolio highlights

Isbit Games —
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Per Brilioth - CEO @ VNV Global

Investment focus

Apps, Software, Transportation
Funding Round, Series B, Seed
Sweden, United Kingdom, The Netherlands

Portfolio highlights

memmo.me — memmo.me provides a webpage for offering and distributing personalized video messages from actors, athletes, musicians, and other talent.
Arro — Discover the shared daily operating system that helps you get more from life and work. Get to Day Zero together.
Surfboard — Surfboard WFM features integrated forecasting, capacity planning, automated scheduling and performance analytics for modern support teams.

Jacob Key is co-founder and general partner of Luminar Ventures. Jacob has made close to 20 early stage investments in companies such as Challengermode, Gavagai, Unacast and Pacemaker - and made 3 successful exits to date in Sportamore, Vera&John and Vetzoo.

Investment focus

Software, Information Technology, Insurance
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Muninn — AI-powered cyber security - defending your entire network
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Andreas Granqvist

Investment focus

eSports, PC Games, Mobile Apps
Funding Round
Sweden

Portfolio highlights

G-Loot — G-Loot is the online competition platform for those who want to play, stream, create fun & social challenges with their friends and communities, or even relax alone. G-Loot challenges are open to anyone with no qualifying or queuing. All you need is the G-Loot PC app and the game you want to play.

Martin Dahlin

Investment focus

eSports, PC Games, Psychology
Funding Round
Sweden

Portfolio highlights

G-Loot — G-Loot is the online competition platform for those who want to play, stream, create fun & social challenges with their friends and communities, or even relax alone. G-Loot challenges are open to anyone with no qualifying or queuing. All you need is the G-Loot PC app and the game you want to play.
Mindler — Most people suffer at some point during the life of mental illness. Whether it comes to periods of stress, drowsiness or worry that does not disappear by itself, a professional contact can be an effective way back and prevent negative development. They started Mindler with the vision that everyone should have the opportunity to meet a psychologiston equal terms, no matter where you live or what conditions you have. Digital technology and leading psychological skills are our model for increasing access to effective treatment of mental health and for people in our country to get the best help they need.

Johan Skarborg is the Founder and CEO of Academic Work.

Investment focus

eSports, Internet, PC Games
Angel
Sweden

Portfolio highlights

Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Back in Black is a Swedish venture capital firm backed by the Lundin Family.

Investment focus

Software, Online Games, Video Games
Funding Round, Seed, Series A
Sweden

Portfolio highlights

Mindler — Most people suffer at some point during the life of mental illness. Whether it comes to periods of stress, drowsiness or worry that does not disappear by itself, a professional contact can be an effective way back and prevent negative development. They started Mindler with the vision that everyone should have the opportunity to meet a psychologiston equal terms, no matter where you live or what conditions you have. Digital technology and leading psychological skills are our model for increasing access to effective treatment of mental health and for people in our country to get the best help they need.
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.
Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers

We provide early- and mid-stage venture capital and expertise for extraordinary founders in gaming and emerging technology.

Investment focus

Gaming, Video Games, Blockchain
Seed, Series A, Funding Round
United States, Germany, United Kingdom

Portfolio highlights

Starform — We believe that the best games are forged in the crucible of player feedback.
Appcharge — Appcharge helps mobile game publishers sell in-game items directly to their players with branded web stores, global payments, and gamified offers. Boost profits by 35% and build stronger player loyalty with the fastest-growing DTC platform for top-grossing mobile games.
Ruckus Games — Ruckus Games is to create unparalleled player experiences through style interactivity and emergence.

Filip Engelbert is a Co-Founder at Avito.ru.

Investment focus

Apps, E-Commerce, Lifestyle
Funding Round, Seed, Angel
Sweden, United Kingdom

Portfolio highlights

Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

Investment focus

Software, E-Commerce, Internet
Funding Round, Series B, Series A
United Kingdom, Sweden, Spain

Portfolio highlights

Q-CTRL — Infrastructure software to power the quantum future
RavenPack — RavenPack designs big data analytics services that conducts financial analysis. Its big data analytics services facilitates in conversion of unstructured content into structured data helping in easier analysis and deployment in financial applications enabling clients to enhance returns, reduce risk or increase efficiency by systematicallyincorporating the effects of public information in their models or workflows..
Mentimeter — An audience engagement platform. Mentimeter make presentations, events and classrooms interactive and fun

eWTP Fund focuses on technological innovation and development of businesses in regions of the Belt and Road Initiative.

Investment focus

E-Commerce, Financial Services, Internet
Funding Round, Series B, Series D
China, Indonesia, Sweden

Portfolio highlights

BintanGO — Creator Marketing Platform terbaik di Indonesia, lebih dari 40.000 Kreator dan 100 Brand sudah bergabung. Buat campaignmu jadi fleksibel, terlacak dan terukur.
Mindigital Group — Mindigital is a leading global Fintech firm specialzing in providing Banking As A Service to local institutions in each country. We have served clients from different continents in countries including US, Spain, Brazil, China, India, Indonesia, Pakistan, Philippines and Vietnam. Mindigital has consistently helped our partners to upgrade theirdigital infrastructure, improve profit , control risk and save operation cost.
Apogee Entertainment — Apogee Entertainment is a developer and publisher of interactive entertainment game software to offer trans-media gaming products. Its games follow a digital distribution model focusing on real-time, scalable-multiplayer gameplay over global networks that lets both players and spectators of online tournaments and e-sports experience real-timegaming.The company was founded in 2015 and is headquartered in Rowlett, Texas.

Robin Söderling

Investment focus

eSports, PC Games, Mobile Apps
Funding Round
Sweden

Portfolio highlights

G-Loot — G-Loot is the online competition platform for those who want to play, stream, create fun & social challenges with their friends and communities, or even relax alone. G-Loot challenges are open to anyone with no qualifying or queuing. All you need is the G-Loot PC app and the game you want to play.

Boğaziçi Ventures has been established in 2015 with the purpose of supporting entrepreneurship to take their global success to a next level. We aim to invest in technology start-ups which have talented teams by providing business models and looking for funds and mentoring support for future exponential growth.BV Growth fund will only focus on thetechnology startups established in Turkey at the growth stage while having the ambition to get into the global market.BV Crypto fund will be closed with a minimum fund size of $50M to invest in cryptocurrency and blockchain projects. People are interested in investing in cryptocurrency, especially new initial coin offerings (ICO), but they don’t know which one is reliable. We have an extremely capable team dedicated to cryptocurrency. Our analysts search hundreds of ICO projects, follow their communication, investigate the commitment of their teams, make interviews and if they have a chance, even visit them at their locations to give a much better decision.

Investment focus

Software, Information Technology, Gaming
Seed, Funding Round, Pre-Seed
Turkey, United Arab Emirates, Sweden

Portfolio highlights

F4e — Boost employee performance and business results with continuous feedback, transparency, and commitment to business goals.
Magfi — A search engine that analyzes communities into WhatsApp, Telegram, and Discord with AI, ML, and NLP and places ads with micro-targeting.
Kavaken — Kavaken offers artificial intelligence-powered solutions to renewable energy asset owners.

Karl Sandstedt is the Head of Devices and Services at Google.

Investment focus

eSports, Internet, PC Games
Angel
Sweden

Portfolio highlights

Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Jonas Siljemark is the CEO of Warner Music Scandinavia.

Investment focus

eSports, Internet, PC Games
Angel
Sweden

Portfolio highlights

Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Mats Carlsson is the Chief Executive Officer of Pareto Securities.

Investment focus

eSports, Internet, PC Games
Angel
Sweden

Portfolio highlights

Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

ALMI Invest is a venture capital company which invests in Swedish companies with exciting, scalable business models and motivated entrepreneurs. ALMI Invest consists of eight regionally based venture capital funds, all with local offices and experienced local investment managers. We manage a total of SEK 1 billion. Unlike most venture capitalists,we can invest in a wide range of businesses. A strong team of entrepreneurs, a scalable business model and an initial revenue stream are more important than the line of business when we invest.Our first, initial investment would typically be SEK 2-4 million. During the lifetime of an investment, sums of up to SEK 10 million can be ventured. We always syndicate with an investment partner (another venture capitalist or angel investor) from Sweden or otherwise which means that we can take a maximum of 50 percent of an investment round.ALMI Invest was founded in 2009 by ALMI Fretagspartner together with regional investors. Half of our capital comes from European Union structural funds, which accounts for an investment of SEK 500 million. The other 50 per cent comes from regional investors and ALMI Fretagspartner.

Investment focus

Software, Health Care, Information Technology
Funding Round, Seed, Pre-Seed
Sweden, United States, United Kingdom

Portfolio highlights

RemotiveLabs — RemotiveLabs is a developer of an automotive software development platform designed to streamline the vehicle manufacturing process.
GAIA BioMaterials — GAIA BioMaterials is the manufacturer of a bio-degradable product that offers pouch, tray, and bottle products.
Readily Diagnostics — Readily Diagnostics develops speedy and accurate diagnostic tests for respiratory disorders, enabling faster and more effective therapy at the point of care.

Zeniths vision is to become the obvious partner for entrepreneurs and investors. We believe this will be achieved by helping entrepreneurs to build fantastic companies and thus deliver attractive return to our investors.

Investment focus

Software, Sports, Apps
Seed, Series A, Funding Round
Sweden, Denmark, Finland

Portfolio highlights

Cerve — The Cerve platform establishes a personalised, 2-way and automated communication between wholesalers and B2B buyers online — delivering bespoke and dynamic product catalogues, pricing, delivery terms and deals to each and every buyer on any platform and device.As an end-to-end platform, Cerve provides wholesalers with a full set of productsincluding an AI infrastructure, an ordering platform, a sales app and a wholesaler platform.
Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies and funds of various sizes.

Investment focus

E-Commerce, Internet, Digital Media
Funding Round, Seed, Series A
Sweden, Finland, Germany

Portfolio highlights

Airmee — Airmee provides a new last mile delivery solution. Whether you want to integrate Airmee into your webshop or simply book a local delivery today, we’ve got you covered. Airmee gives customers more – a great deal more – choice and convenience. Items when you want them. Where you want them. In as fast as an hour.
MatHem — MatHem is an e-commerce company that combines a complete grocery store online with recipes and subscriptions for ready-made groceries. It delivers food to Swedish homes 7 days a week. The company also combines a full grocery store online with prescription and subscription finished shopping bags. MatHem offers a broad range of grocery products andadjacent household consumables, catering to more than half of Swedish households. The company food is delivered to your door with their own temperature-controlled to ensure an unbroken cold chain.Mathem.se has been awarded The Grocery Website of the Year (Årets matsajt) in 2010, 2011 and 2013 by the Swedish online magazine Internet world. It was founded in 2009 and is based in Stockholm, Sweden
Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.

Venture Capital in disruptive, global and high growth potential companies. Stage of funding is pre-series A - C rounds

Investment focus

Software, Apps, Service Industry
Funding Round, Seed, Series A
Sweden, United States, United Arab Emirates

Portfolio highlights

Favro — The #1 app making collaborative planning working at scale between teams for SaaS & Live Games companies. Agile team collaboration, smoother than ever.
Kavall — Kavall is a grocery delivery startup.
VOI Technology — VOI is a micro-mobility startup that provides electric scooters for last-mile transportation. Douglas Stark, Filip Lindvall, and Fredrik Hjelm founded it in 2018. Its headquarters is located in Stockholm in Sweden.VOI Technology is aiming to create a system of electrically powered scooters around urban centers to provide an affordable,sustainable, and exhilarating way to commute while helping people to reduce their carbon footprint and cities to have a more sustainable transportation network.

Karl Magnus is the Troedsson Founder at Behold Ventures. He attended University of Gavle.

Investment focus

Gaming, Software, SaaS
Seed, Funding Round
Sweden, United States

Portfolio highlights

Lurkit — Lurkit is a sophisticated ecosystem for data driven collaborations between content creators, game developers and publishers.
Atomontage — Atomontage develops a volumetric graphics and simulation platform that can scale to record-breaking data sets and beyond. The company is headquartered in Wilmington, Delaware.
LootLocker — LootLocker is the next generation backend that unlocks direct-to-player relationships for developers and publishers.

Early stage (first money), venture capital - laser focused on investing in the video games industry. Based in Sweden with a deep focus on the Nordics, while also being opportunistic about investments worldwide.

Investment focus

Gaming, Sports, eSports
Seed, Pre-Seed
Sweden, Iceland, United States

Portfolio highlights

Red Rover — We're on a mission to reimagine the multiplayer gaming landscape, with an emphasis on crafting groundbreaking survival experiences that champion player agency and drama.
Porcelain Fortress — Porcelain Fortress was founded by a small band of romantics in the summer of 2016 in Reykjavik, Iceland.
Blue Scarab Entertainment — Blue Scarab Entertainment is Stockholm-based video game studio developing a surprising MMORPG for fans of cozy escapism, true-crime, and horses.

Born in England in 1962, Ashley Heppenstall is a graduate of Durham University where he obtained a degree in Mathematics.From 1984 until 1990, he worked in the banking sector where he was involved in project financing of oil and mining businesses. In 1990, Mr. Heppenstall was a founding director and shareholder of Sceptre Management Limited.Mr.Heppenstall has worked with public companies associated with the Lundin family since 1993. In 1998 he was appointed Finance Director of Lundin Oil AB. Following the acquisition of Lundin Oil by Talisman Energy in 2001, Lundin Petroleum was formed and he was appointed President & Chief Executive Officer in 2002 until he stood down in 2015.Ashley Heppenstall holds 1,542,618 shares in Lundin Petroleum through investment company Rojafi.Ashley Heppenstall is in the Nomination Committee’s and the Company’s opinion, as the Company’s previous President and CEO until 30 September 2015, not independent of the Company and Group management and further not independent of the Company’s major shareholders as he is a director of companies in which entities associated with the Lundin family hold ten percent or more of the share capital and voting rights.

Investment focus

eSports, Internet, PC Games
Angel, Funding Round
Sweden

Portfolio highlights

Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.

Telia Ventures invests in consumer and enterprise markets focusing on cloud, mobile, and security. Telia Ventures looks for companies with the capability to become leaders in their segments. They invest in Series A and B rounds and their geographical focus is Northern Europe and other selected innovation hubs.Telia Ventures is the venture capitalarm of Telia Company.

Investment focus

Software, SaaS, eSports
Seed, Series B, Funding Round
Sweden, United States

Portfolio highlights

Aporeto — Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across cloud, network and mobile.
Challengermode — Challengermode is the competitive engagement platform that helps game studios, publishers, esports organizers, and brands drive engagement and create competitive experiences for all gamers.
IOT Communications — Use our Communication APIs and Get Serverless Functions for Alarm Services, SIP Server Services, SIP Media Server and SIPRec Recording.

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