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Top 40 Fitness Startup Investors in Sweden (July 2026)

The most active venture capital funds and angel investors investing in Sweden Fitness startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fitness startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Bonnier Capital
VC Fund
4 Sweden, Finland, Germany Seed, Series A Internet, Software, E-Commerce $1M–$21M
Inventure
VC Fund
3 Finland, Sweden, United States Seed, Series A, Series B Software, Information Technology, Health Care $549k–$25M
Luminar Ventures
VC Fund
3 Sweden, Norway, United States Seed, Series A Software, Information Technology, SaaS $960k–$21M
Heartcore Capital
VC Fund
3 Denmark, United States, Germany Seed, Series A, Series B Software, Artificial Intelligence, FinTech $1.3M–$58M
Mattias Weinhandl
Angel
3 Sweden Seed, Pre-Seed Apps, Fitness, Health Care $164k–$3.7M
Crowberry Capital
VC Fund
3 Iceland, Denmark, Finland Seed, Series A, Pre-Seed Software, Gaming, Health Care $1k–$17M
IRIS Ventures
VC Fund
2 Spain, United States, France Series A, Seed, Venture - Series Unknown Health Care, E-Commerce, Wellness $1.6M–$100M
Spintop Ventures
VC Fund
2 Sweden, Finland, Norway Seed, Series A Software, Information Technology, SaaS $878k–$12M
Norrsken VC
VC Fund
2 Sweden, United Kingdom, Germany Seed, Series A Software, Artificial Intelligence, Health Care $1.1M–$56M
Max Ventures
VC Fund
2 United States, Sweden, Canada Seed, Series A E-Commerce, Health Care, Software $1.3M–$28M
Noaber
VC Fund
2 The Netherlands, Israel, Germany Seed, Series A Health Care, Medical, Fitness $1.3M–$20M
Inbox Capital
VC Fund
2 Sweden, United States, United Arab Emirates Seed, Series A Apps, Software, Mobile Apps $1.2M–$11M
Hannover Re
VC Fund
2 United States, Germany, Brazil Series A, Seed, Private Equity Insurance, FinTech, InsurTech $9M–$47M
Per Båtelson
Angel
1 Sweden, United States Seed, Angel Medical, Health Care, Medical Device $1.4M–$4M
SparkLabs Global Ventures
VC Fund
1 United States, South Korea, Singapore Seed, Series A Software, Internet, Information Technology $223k–$8.6M
Niklas Eklund
Angel
1 Sweden, Japan, Denmark Seed, Series A, Angel Software, Apps, Internet $289k–$7.4M
J12
VC Fund
1 Sweden, Germany, Norway Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $1.2M–$30M
Josefin Landgård
Angel
1 Sweden, France Seed, Angel, Pre-Seed Health Care, Mobile, Medical $400k–$5.3M
Peak
VC Fund
1 The Netherlands, Germany, Sweden Seed, Pre-Seed Software, SaaS, Information Technology $658k–$5M
PunktB
VC Fund
1 Sweden Seed, Pre-Seed, Series A B2B, Apps, SaaS
HealthCap
VC Fund
1 United States, Sweden, France Series B, Series A Biotechnology, Health Care, Medical $5.7M–$92M
Add Health Media
VC Fund
1 Sweden Seed Health Care, Medical, Apps $660k–$1.4M
Centripetal
VC Fund
1 Sweden, Denmark Seed, Private Equity Legal, Advice, Fitness
TR Invest
VC Fund
1 Switzerland, Spain, Sweden Seed, Series A Manufacturing, Software, Apps $350k–$3.5M
Leksell Social Ventures
VC Fund
1 Sweden, United States Seed, Series B Health Care, Apps, Fitness $724k–$2.2M
Dan Sten Olsson
Angel
1 Sweden Apps, Payments, Insurance
Caroline Ingeborn
Angel
1 Sweden Seed Apps, Sports, Fitness
Ted Nelson
Angel
1 Sweden Seed, Angel Apps, Mobile, Sports
Michael Hansen
Angel
1 Sweden, United States Seed, Pre-Seed B2B, Apps, SaaS
Graham Weston
Angel
1 United States, France, Sweden Seed, Angel, Series A Health Care, Information Technology, Legal $652k–$6.3M
Zentynel Frontier Investments
VC Fund
1 United States, Uruguay, Argentina Seed, Series A, Angel Health Care, Biotechnology, Medical $500k–$17M
EQT Ventures
VC Fund
1 Sweden, Germany, United States Series A, Seed, Series B Software, Artificial Intelligence, Information Technology $3.3M–$100M
Innuvik Ventures
VC Fund
1 Spain, Sweden, Switzerland Seed, Series A Software, Travel, Apps
Samsung Ventures
VC Fund
1 United States, South Korea, Israel Series B, Series A Software, Information Technology, Manufacturing $3.9M–$100M
Headline
VC Fund
1 United States, Germany, Brazil Series A, Series B, Seed Software, E-Commerce, Information Technology $1.1M–$78M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Seed Software, SaaS, Big Data $180k–$1.8M
Hans-Olov Blom
Angel
1 Sweden Seed, Pre-Seed B2B, Apps, SaaS
Cristina Stenbeck
Angel
1 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Lifestyle $400k–$105M
Bauer Media
VC Fund
1 Sweden, Germany Series A, Series B, Series C Mobile, Retail, Fashion
Erik Byrenius
Angel
1 Sweden, United States, Belgium Seed, Pre-Seed, Angel Health Care, Security, Software $233k–$2.1M
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Investor list

Bonnier Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fitness startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

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Investment focus

  • Industry: Internet, Software, E-Commerce
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 59
  • Round size: Seed $1M–$5.9M; Series A $3.4M–$21M
  • Lead/follow: 39% lead, 61% follow

Portfolio highlights

  • Acast — Want to start a podcast? Acast can help. We're the world's leading independent podcast company, helping creators and advertisers reach listeners globally.
  • AAC Clyde Space
  • Mediaflow Europe — Mediaflow Europe is a SaaS company that provides its platform for image, video, design, templates, and document sharing and management.
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Inventure
VC Fund · Helsinki, Southern Finland, Finland · 3 investments in Sweden Fitness startups

Since 2005, Inventure has backed over 90 companies including Wolt, Swappie, Jobbatical, aiMotive, and more.

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Investment focus

  • Industry: Software, Information Technology, Health Care
  • Stage:Seed, Series A, Series B
  • Geography: Finland, Sweden, United States

Investor stats

  • Total investments: 172
  • Round size: Seed $549k–$5.9M; Series A $1.3M–$17M; Series B $1.3M–$25M
  • Lead/follow: 46% lead, 54% follow
  • Last fund: Likely still investing — raised $169M in 2022

Portfolio highlights

  • Finch — Optimize building design with AI and graph technology. Get immediate feedback on performance, detect errors and find optimal solutions.
  • ONEiO — ONEiO is a cloud-native integration service provider connecting people, processes, and tools – enabling seamless collaboration without traditional integration hassle. Provided as a turn-key solution, as self-service, or something in between. You choose.
  • Valuebeat — Grow your culture. Backed by data. Platypus is the HR and recruitment tool that measures cultural drivers of people across the organization to help you qualify decisions on hiring and managing your culture.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fitness startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 65
  • Round size: Seed $960k–$5.4M; Series A $8.3M–$21M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • FirstQFM — FirstQFM offers patent-pending AI foundation models for quantum computing.
  • Insurely — Insurely is the leading open insurance platform. A platform that enables experiences that improve conversion and increase customer loyalty.
  • Ivy Interactive — Ivy is the the AI-first open source .NET framework that helps developers build powerful internal tools faster without reinventing the wheel.Ivy is an open-source tool that makes it incredibly easy to create and deploy .NET applications, powered by AI. Start building smarter applications faster. AI powered .Net development. The ultimate toolkitfor building internal apps - App Generator Turn any database into full-featured backoffice applications in minutes with AI. - Database Generator - Design, build and deploy production quality databases models with AI. - Add Authentication - Ivy provides a variety of build in authentication providers to add sign in to your apps. - Dashboard Generator- Build and deploy dashboard in minutes. - One-Click Cloud Deploy - Deploy to Azure, AWS or GCP in seconds.
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 3 investments in Sweden Fitness startups

Heartcore Capital invests in companies re-enchanting the world through technology.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Seed, Series A, Series B
  • Geography: Denmark, United States, Germany

Investor stats

  • Total investments: 202
  • Round size: Seed $1.3M–$12M; Series A $3.4M–$27M; Series B $9.4M–$58M
  • Lead/follow: 27% lead, 73% follow
  • Last fund: Likely still investing — raised $250M in 2021

Portfolio highlights

  • Exporo — Exporo offers investors an overview of real estate projects in which they can invest easily, transparently and free of charge.The idea begins in 2013 with the realization that real estate project developers are increasingly looking for alternative sources of finance, as banks no longer finance entire projects as usual due to stricter regulation,and that private investors only have a lot of money, with good conditions and easy to invest in real estate. The result of this observation is the firm decision to develop its own online marketplace to offer real estate projects as an investment opportunity and to provide capital directly between private investors and real estate companies.Simon Brunke, Björn Maronde, Tim Bütecke and Julian Oertzen founded the online platform in 2014, they are constantly evolving and they are board members of Exporo AG. The company now employs more than 120 people and is based in Hamburg's HafenCity.
  • Perk (formerly TravelPerk) — TravelPerk offers the freedom travelers want, and the control companies need. Enjoy an industry-leading travel inventory, 24/7 support and easy booking.
  • Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.
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Mattias Weinhandl
Angel · Linköping, Ostergotlands Lan, Sweden · 3 investments in Sweden Fitness startups

Mattias Weinhandl

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Investment focus

  • Industry: Apps, Fitness, Health Care
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 11
  • Round size: Seed $164k–$3.7M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
  • Prion — Prion makes it quick and easy for the preschool staff to give parents insight into what happens at preschool - together with the children. The app is available free for iPhone, Android and iPad.
  • BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
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Crowberry Capital
VC Fund · Reykjavík, Gullbringusysla, Iceland · 3 investments in Sweden Fitness startups

Crowberry Capital invests at seed and early stage in emerging technology ventures in the Nordics. Our mission is to back people that are good for companies and build companies that are good for people. We have a strong follow-through philosophy and commit to putting your company first.

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Investment focus

  • Industry: Software, Gaming, Health Care
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Iceland, Denmark, Finland

Investor stats

  • Total investments: 49
  • Round size: Seed $1.6M–$4.2M; Pre-Seed $1k–$1.3M; Series A $5.7M–$17M
  • Lead/follow: 49% lead, 51% follow
  • Last fund: Likely still investing — fund raised in 2021

Portfolio highlights

  • Quanscient — We are building next generation simulation software-as-a-service utilizing Quantum computing algorithms. Our specialty domain of simulations is Computational Electromagnetics.
  • Hemi Health — Hemi Health is a Danish digital-first headache and migraine clinic specializing in diagnosis, personalized treatment, and care for headaches using technology like an app for symptom tracking and video consultations.
  • Augmented Hearing — Augmented Hearing is creating game-changing technology that will be used in fields such as voice assistants, hearing health, environmental noise suppression in phone calls, and many more.
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IRIS Ventures
VC Fund · Barcelona, Catalonia, Spain · 2 investments in Sweden Fitness startups

We are a growth equity firm investing in brands and tech-enabled solutions that make our lives healthier, happier and more convenient, where no one is left behind.

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Investment focus

  • Industry: Health Care, E-Commerce, Wellness
  • Stage:Series A, Seed, Venture - Series Unknown
  • Geography: Spain, United States, France

Investor stats

  • Total investments: 20
  • Round size: Seed $1.6M–$6.9M; Series A $6.6M–$19M; Venture - Series Unknown $22M–$100M
  • Lead/follow: 90% lead, 10% follow

Portfolio highlights

  • Apricity — APRICITY is the world's first virtual fertility clinic. It aims at disrupting the fertility treatment experience and at improving chances for women and couples who have difficulties to conceive using data and Artificial Intelligence. The project is led by prominent entrepreneurs, medical practitioners, committed executives and data scientistswith a proven track record.
  • Olistic — Olistic develops natural supplements in drinkable formats for hair health and wellness.
  • Lucille Health — Lucille Health operates as a functional nutrition company,
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Spintop Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fitness startups

Founded in 2009, Spintop Ventures is a venture capital firm backed by a network of successful tech entrepreneurs who have invested in Spintop alongside institutional investors, family offices and some of the most experienced private investors in early stage growth companies.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Norway

Investor stats

  • Total investments: 71
  • Round size: Seed $878k–$5.3M; Series A $1.5M–$12M
  • Lead/follow: 58% lead, 42% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • MEGA.AI — MEGA.AI is a SaaS company that is revolutionizing debt collection with AI-powered voice technology, delivering smarter, faster, and more efficient customer interactions. MEGA’s AI Agents provide a precise, compliant, and debtor-friendly solution that manages high call volumes cost-effectively.
  • Standab — Standab is helping cities adopt cleaner, more effective urban mobility systems by offering innovative and eco-friendly parking and charging options, thereby influencing the direction of micromobility.
  • WeWillWrite
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Norrsken VC
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fitness startups

We are a venture capital fund investigating in Start-Ups solving the worlds biggest problems while building massive businesses.

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Investment focus

  • Industry: Software, Artificial Intelligence, Health Care
  • Stage:Seed, Series A
  • Geography: Sweden, United Kingdom, Germany

Investor stats

  • Total investments: 106
  • Round size: Seed $1.1M–$14M; Series A $4.2M–$56M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: Likely still investing — raised $340M in 2024

Portfolio highlights

  • Biorce — Biorce is an innovating HealthAI startup committed to transforming drug development through the use of artificial intelligence.
  • CEEZER — CEEZER is the digital infrastructure to give companies access to the complex voluntary carbon market. Deliver true climate impact now!
  • Endra — Endra is a software platform for mechanical, electrical, and plumbing (MEP) engineering that automates the design, modeling, and documentation of building systems. The platform generates 2D and 3D models, calculations, schedules, diagrams, and other engineering documentation from architectural and building design inputs. It supports disciplinessuch as electrical, fire alarm, HVAC, plumbing, and sprinkler system design, and integrates with Autodesk Revit and common CAD and BIM file formats. Endra uses artificial intelligence, simulation, and computational methods to assist with tasks such as system layout, cable routing, device placement, and documentation generation while helping engineers comply with applicable design standards and regulations. The platform is designed for MEP engineers and engineering firms seeking to reduce manual design and documentation work across construction projects.
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Max Ventures
VC Fund · New York, New York, United States · 2 investments in Sweden Fitness startups

Max Ventures is a seed-stage venture capital firm that invests in consumer tech and health-tech companies. Max Ventures primarily invests in digital commerce, digital media, fintech, and digital Health. It was founded in 2013 and headquartered in New York, United States.

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Investment focus

  • Industry: E-Commerce, Health Care, Software
  • Stage:Seed, Series A
  • Geography: United States, Sweden, Canada

Investor stats

  • Total investments: 119
  • Round size: Seed $1.3M–$6.3M; Series A $4M–$28M
  • Lead/follow: 11% lead, 89% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • Cecil — From nature-based offset projects to biodiversity inventories, we simplify natural asset management for project developers, intermediaries, asset managers and investors.
  • Sunbound — Sunbound provides payments, accounts receivable and financing solutions for Senior Living Operators.
  • Hello Patient — Healthcare AI that gets your team off the phone & in front of patients
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Noaber
VC Fund · Lunteren, Gelderland, The Netherlands · 2 investments in Sweden Fitness startups

Noaber Ventures invests in initiatives that bring social transformations using information technology.

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Investment focus

  • Industry: Health Care, Medical, Fitness
  • Stage:Seed, Series A
  • Geography: The Netherlands, Israel, Germany

Investor stats

  • Total investments: 19
  • Round size: Seed $1.3M–$6.3M; Series A $3M–$20M
  • Lead/follow: 21% lead, 79% follow

Portfolio highlights

  • Plasmacure — Plasmacure develops innovative plasma technology for wound care. Discover how cold plasma is transforming the treatment of chronic wounds.
  • Mirantus Health — Mirantus is building a distributed healthcare provider to improve access to care for underserved patients. Through healthcare services (Mirantus Care) and cloud-solutions (Mirantus OS), Mirantus empowers doctors to efficiently treat patients who were difficult to reach before. This improves healthcare access for patients, allows physicians to earnmore, while saving payors billions in downstream costs. Mirantus is on a mission to get every specialist physician in Europe to participate in distributed healthcare, to improve healthcare access for 100M+ underserved patients.
  • Alba Health — Discover your baby's gut health & microbiome for the best start in life.
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Inbox Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fitness startups

Venture Capital in disruptive, global and high growth potential companies. Stage of funding is pre-series A - C rounds

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Investment focus

  • Industry: Apps, Software, Mobile Apps
  • Stage:Seed, Series A
  • Geography: Sweden, United States, United Arab Emirates

Investor stats

  • Total investments: 36
  • Round size: Seed $1.2M–$5.9M; Series A $2.1M–$11M
  • Lead/follow: 8% lead, 92% follow

Portfolio highlights

  • Kavall — Kavall is a grocery delivery startup.
  • VOI Technology — VOI is a micro-mobility startup that provides electric scooters for last-mile transportation. Douglas Stark, Filip Lindvall, and Fredrik Hjelm founded it in 2018. Its headquarters is located in Stockholm in Sweden.VOI Technology is aiming to create a system of electrically powered scooters around urban centers to provide an affordable,sustainable, and exhilarating way to commute while helping people to reduce their carbon footprint and cities to have a more sustainable transportation network.
  • Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.
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Hannover Re
VC Fund · Hanover, Niedersachsen, Germany · 2 investments in Sweden Fitness startups

We stand as one of the leading global reinsurers, offering comprehensive coverage in both property and casualty reinsurance across every continent worldwide

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Investment focus

  • Industry: Insurance, FinTech, InsurTech
  • Stage:Series A, Seed, Private Equity
  • Geography: United States, Germany, Brazil

Investor stats

  • Total investments: 12
  • Round size: Series A $9M–$47M
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • BriteCo — Their cloud-based BriteCo Appraisal Management System is the gateway to making the jeweler’s life easier and more productive—-and customers happier and more secure with immediate insurance coverage of their fine jewelry and watches.
  • Lemonade — Lemonade operates as a full-stack insurance company powered by AI and behavioral economics and driven by social good. It is a licensed insurance carrier, offering homeowners and renters insurance. Lemonade replaces brokers and bureaucracy with bots and machine learning, delivering zero paperwork and instant everything. The company uses artificialintelligence and behavioral economics to set rates for the homes and renters it insures. Lemonade was founded in Tel Aviv, Israel, in 2015 and is headquartered in New York, NY, United States.
  • Viridium Group — Viridium Group is the leading specialist in the efficient management of life insurance portfolios in Germany. The foundation of its activities is a customer-focused service organisation combined with efficient portfolio management. As of mid-2017, the companies of Viridium Group administered a combined total of about one million insurance policiesand about €15 billion in assets. The Group's shareholders are Cinven, a leading international private equity firm, and Hannover Re, the world's third-largest reinsurance company.
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Per Båtelson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Per Båtelson

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Investment focus

  • Industry: Medical, Health Care, Medical Device
  • Stage:Seed, Angel
  • Geography: Sweden, United States

Investor stats

  • Total investments: 5
  • Round size: Seed $1.4M–$4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Elsa — Elsa is a platform for patient driven research for better drugs, health and prevention. Elsa lets patients become their own personal researchers by providing them with a better understanding around how lifestyle factors may affect their disease activity measurements for chronic disease. To support them from a scientific perspective, Elsa gives themaccess to data on their specific disease (initially we work with rheumatoid arthritis) through the Riskminder foundation and scientific studies at Karolinska Institutet.
  • Valar Labs — AI to Make Oncologists Smarter
  • Imaginecare — Imaginecare is a self-care support that helps patients with long-term health challenges to a better life. Imaginecare consists of a technical platform supplemented with a range of services and analysis tools that together offer a complete solution for healthcare.
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SparkLabs Global Ventures
VC Fund · Palo Alto, California, United States · 1 investments in Sweden Fitness startups

SparkLabs Global Ventures is a venture capital firm that offers seed-stage investment services to firms in the SaaS, healthcare, education, IoT, fintech, mobile, commerce, HR, gaming, security, and VR industries. It was founded in Dec 2013 and is based in California.Exceptional entrepreneurs, that are building strong, category defining companiesat highly advantageous valuations – can be found anywhere. The company has a team that is highly experienced in finding such talent and helping our entrepreneurs to develop, grow, network, and scale into other markets throughout the world.

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Investment focus

  • Industry: Software, Internet, Information Technology
  • Stage:Seed, Series A
  • Geography: United States, South Korea, Singapore

Investor stats

  • Total investments: 81
  • Round size: Seed $223k–$3M; Series A $769k–$8.6M
  • Lead/follow: 9% lead, 91% follow
  • Last fund: May invest from a new fund soon — raised $6.2M in 2018

Portfolio highlights

  • Splab — Handle everything from marketing to buyer matching, even without a full team. We cover: multi-stakeholder bookkeeping, virtual & physical events registration management, event tech setup, matchmaking, ticket sales & marketing, and post-event reporting.
  • Nitra — Nitra offers expense management software that integrates with the banks to provide innovative loan products.
  • Pierrot Company — Pierrot Company is a Korea-based circular commerce company focused on extending the lifecycle of IT devices through subscription, asset recovery, and cross-border trade. The company operates phoneGO, a device subscription service for consumers and businesses, and reGO, a service that helps organizations recover and monetize idle IT assets.Building on these operating data and supply networks, Pierrot Company is also developing reGO Trade, a global infrastructure layer for used IT device pricing, discovery, and transaction enablement. The company aims to improve transparency, liquidity, and reuse in the fragmented secondary market for electronics while reducing unnecessary e-waste.By combining operational know-how, market data, and international buyer networks, Pierrot Company is building a more efficient and scalable circular economy for IT assets.
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Niklas Eklund
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

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Investment focus

  • Industry: Software, Apps, Internet
  • Stage:Seed, Series A, Angel
  • Geography: Sweden, Japan, Denmark

Investor stats

  • Total investments: 17
  • Round size: Seed $289k–$3.3M; Series A $675k–$7.4M
  • Lead/follow: 6% lead, 94% follow

Portfolio highlights

  • Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

J12 is a thesis-driven venture capital firm partnering early with technical founders across Europe to build category-defining data and AI companies across infrastructure, tooling, and domain-specific applications

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Germany, Norway

Investor stats

  • Total investments: 59
  • Round size: Seed $1.5M–$7.6M; Pre-Seed $1.2M–$1.7M; Series A $5.8M–$30M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • VALIDIO — Real-time data validation and data quality monitoring for modern data teams. Abstracting complexity away from data engineering.
  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
  • Galdera Labs — Disposable financial models cost more than time. They cost context. Galdera was built for growth finance teams looking to save both.
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Josefin Landgård
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Josefin Landgård is the Founder and CEO of Mantle. Previously she served as the Co-Founder and COO at KRY back in March 2014 to September 2018.

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Investment focus

  • Industry: Health Care, Mobile, Medical
  • Stage:Seed, Angel, Pre-Seed
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $400k–$5.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Estmn — Estrid is an online portal that offers women's personal care products.
  • Lassie — Lassie is the first proactive and preventive pet insurance company that wants to help pet owners take better care of their pets
  • Elsa — Elsa is a platform for patient driven research for better drugs, health and prevention. Elsa lets patients become their own personal researchers by providing them with a better understanding around how lifestyle factors may affect their disease activity measurements for chronic disease. To support them from a scientific perspective, Elsa gives themaccess to data on their specific disease (initially we work with rheumatoid arthritis) through the Riskminder foundation and scientific studies at Karolinska Institutet.
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Peak
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 1 investments in Sweden Fitness startups

European early-stage venture capital fund backed 100% by founders. Helping Pre-Seed and Seed SaaS, Marketplaces & Platforms with their Go-To-Market.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: The Netherlands, Germany, Sweden

Investor stats

  • Total investments: 110
  • Round size: Seed $658k–$5M; Pre-Seed $823k–$2.6M
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • AG5 — AG5 provides a complete skills management platform and training matrix software to map, track, and develop employee competencies. Optimize your workforce with AG5.
  • Trengo — Shared Multi-Channel Team Inbox
  • Sonomo — Invest in music royalties and earn monthly dividends. Thousands of assets to trade from and build a balanced portfolio. Start today.
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PunktB
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

PunktB is a Stockholm-based investment firm focusing on early stage investments. PunktB's current portfolio consists of Springworks, Resolution Games, Studi.se, Snowprint Studios, Mobile Interaction, Capcito, Stugan.com, and more. PunktB have been operating a house for startups on Saltmätargatan 19, Stockholm, since 2006.

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Investment focus

  • Industry: B2B, Apps, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
  • Vendi
  • Resolution Games — Resolution Games is a Stockholm based studio focused on creating virtual reality (VR) and augmented reality (AR) immersive experiences for all.
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HealthCap
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

HealthCap, a life science investor and company creator. Our motivation is to find innovative ideas and invest that could impact healthcare and society.

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Investment focus

  • Industry: Biotechnology, Health Care, Medical
  • Stage:Series B, Series A
  • Geography: United States, Sweden, France

Investor stats

  • Total investments: 130
  • Round size: Series A $5.7M–$85M; Series B $12M–$92M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: May invest from a new fund soon — raised $209M in 2019

Portfolio highlights

  • ADCendo — ADCendo ApS is a biotech company dedicated to developing new types of anti-cancer drugs. We focus on antibody-drug conjugates (ADCs) directed at novel targets, that have been found to be overexpressed by several cancer forms, that are all characterized by a significant unmet need for novel treatment.
  • Neobiomics — Neobiomics is a Swedish life-science company that develops nutritional products for preterm infants and neonatal care. Its best-known products include ProPrems® and NeoMega36®.
  • Ultragenyx Pharmaceutical — Ultragenyx is focused on developing first-ever approved treatments for rare and ultrarare diseases and moving the rare disease community forward.
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Add Health Media
VC Fund · Kista, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Add Health Media is a company that specializes in creating marketing materials for health companies.

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Investment focus

  • Industry: Health Care, Medical, Apps
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 13
  • Round size: Seed $660k–$1.4M
  • Lead/follow: 38% lead, 62% follow

Portfolio highlights

  • Geras Solutions — Geras Solution’s mission is to be a leading provider of digital healthcare solutions.
  • Migränhjälpen — Migränhjälpen is providing digital health services.
  • Health Integrator — Health Integrator is a digital marketplace for access to health services. The Health Integrator health platform provides easy access to a large number of activities and health services gathered in one place.
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Centripetal
VC Fund · 1 investments in Sweden Fitness startups

Centripetal Capital is an investment firm.

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Investment focus

  • Industry: Legal, Advice, Fitness
  • Stage:Seed, Private Equity
  • Geography: Sweden, Denmark

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • Shine — Ageras redefines administration for small businesses by integrating banking, accounting, and tax filing in a single platform.
  • Sitoo — Delight your customers with best-in-class shopping journeys. Every time. Everywhere.
  • Diet Doctor — How do you start a keto or low-carb diet? We have delicious recipes, amazing meal plans, the best keto videos, and a supportive low-carb community to help dramatically improve your health. Welcome to Diet Doctor, where we make low carb simple.
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TR Invest
VC Fund · Tafers, Fribourg, Switzerland · 1 investments in Sweden Fitness startups

Private Investment Company

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Investment focus

  • Industry: Manufacturing, Software, Apps
  • Stage:Seed, Series A
  • Geography: Switzerland, Spain, Sweden

Investor stats

  • Total investments: 27
  • Round size: Seed $350k–$3.4M; Series A $2.1M–$3.5M
  • Lead/follow: 7% lead, 93% follow

Portfolio highlights

  • CompPair — CompPair develops sustainable composites with an ultra-fast repair technology to extend their lifetime and reduce waste.
  • Pipra — PIPRA AG (Pre-Interventional Preventive Risk assessment) is developing a cutting-edge AI-based pre-operative test to assess a patient's risk of suffering from cognitive disorders after surgery.
  • Bring! Labs — Bring! Labs is an app for multi-device use that accompanies the user through all aspects of shopping for groceries and other everyday items. It offers grocery shopping for millions of people with shared shopping lists, integrated recipes, online shopping, local offers, and loyalty cards. Bring! Labs offers innovative mobile advertising platforms tocompanies in the retail and FMCG.
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Leksell Social Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Leksell Social Ventures is the first professional impact investing company in Sweden. LSV seeks to evolve the practice of philanthropy through establishing social impact investing at an institutional scale in Sweden, building on inspiration from the UK and US. We are a non-profit, private investment company incorporated in Sweden. LSVfinances scalable, economically sustainable, well governed initiatives with evidence based and measurable social impact. LSV invests up to 1 mUSD through equity, loans, guarantees or grants. LSV is currently focusing on integration, mental ill health and tech for good initiatives Founded by life-science billionaire Laurent Leksell (Elekta AB) and Family LSV is run by CEO, Hugo Mörse and team.

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Investment focus

  • Industry: Health Care, Apps, Fitness
  • Stage:Seed, Series B
  • Geography: Sweden, United States

Investor stats

  • Total investments: 6
  • Round size: Seed $724k–$2.2M
  • Lead/follow: 17% lead, 83% follow

Portfolio highlights

  • Epigenica — Epigenica focuses on advancing epigenomics through its EpiFinder™ platform, a multiplexed ChIP-seq technology for high-throughput analysis of epigenetic marks. The company offers R&D services for the development of therapeutic molecules and diagnostic methods using epigenetics. Epigenica aims to improve scientists' ability to capture andextract insights from the epigenome, contributing to precision medicine and the discovery of new biomarkers.
  • Meru Health — Meru Health is an online mental health provider that helps people improve their mental health long-term by treating depression, anxiety, and burnout.
  • Health Integrator — Health Integrator is a digital marketplace for access to health services. The Health Integrator health platform provides easy access to a large number of activities and health services gathered in one place.
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Dan Sten Olsson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fitness startups

1969, MBA, Gothenburg University. Formerly with Svenska Handelsbanken and Eriksberg Shipyard, Gothenburg. Since 1972, with Stena Group: 1980, Deputy Managing Director; 1983, Managing Director and Chief Executive Officer; Director, Stena and affiliates and Stena International and affiliates. Chairman: Stena Line; Stena Metall; Concordia Maritime;Swedish Shipowners' Association. Co-Founder, World Childhood Foundation. Member of the International Advisory Board, Alliance for Global Sustainability. Recipient of awards and honours, including: King's medal for contributions to the development of Swedish society in terms of business, sustainable values and charity (2005); Commander of the British Empire in recognition of Stena's long-standing commitment to investment in the UK; Honorary Doctorate, Chalmers Technical University, Gothenburg.

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Investment focus

  • Industry: Apps, Payments, Insurance
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: no public data

Portfolio highlights

  • Yepstr — Yepstr connects private individuals and companies that are in need of extra help with Sweden's most driven youth. Yepstr helps with everything from payment, insurance, and taxes so you get more time for other things.
  • Maurten — Maurten is a Hydrogel Technology company.
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Caroline Ingeborn
Angel · San Francisco, California, United States · 1 investments in Sweden Fitness startups

Caroline Ingeborn is a Co-founder & CEO of Leap.

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Investment focus

  • Industry: Apps, Sports, Fitness
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
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Ted Nelson
Angel · 1 investments in Sweden Fitness startups

Ted Nelson is currently Chief Commercial Officer at Truecaller. Previously he was SVP Sales & GM Stardoll.com at Stardoll.

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Investment focus

  • Industry: Apps, Mobile, Sports
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Heja — Free app for your sports team. The only app you need to easily handle communication between coaches, managers, parents and players. Management, scheduling, availability, messaging, roster.
  • Tilly — Evidence based tools and courses helping you to optimise chances and well-being.
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Michael Hansen
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Offers a strong passion for empowering people and ideas to grow beyond expectations. Bring close to 20 years of experience from roles as Investor, Board Member, CEO/ Managing Director and Business Development. Skills are primarily understanding customer needs, business models, business development, strategy, financing, change management andtaking ideas to the next level. Experience from a large number of industries but primarily within media, Internet, tech, gaming and entertainment, both Sweden and around the globe. Direct and indirect investments in some 20 companies with strong growth. Primarily in the digital space, e.g. gaming, eLearning, consulting, application development, Machine to Machine (M2M). More than 10 years of experience from Seed Investing, Venture Capital, Private Equity and Startups. An extensive international network of entrepreneurs, investors and skilled specialists.

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Investment focus

  • Industry: B2B, Apps, SaaS
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Willa — Willa is a fintech startup solving freelancers' biggest pain: getting paid on time, every time.
  • BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
  • Vendi
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Graham Weston
Angel · San Antonio, Texas, United States · 1 investments in Sweden Fitness startups

Graham Weston is one of the founders of Rackspace and now serves as Chairman of the Board. Graham has been a part of Rackspace from the beginning. Born and raised in the San Antonio area, he saw entrepreneurial opportunities in everything around him. He launched his first business venture as a seventh grader, marketing organic pork in newspaper adsthat read "Go Hog Wild!" In high school, he built another business that took photos at livestock shows and sold them to contestants. He attended Texas A&M, where—you guessed it—he launched another business. This one was inspired by his successful appeal of his father's property tax bills, and led him to help other property owners appeal their bills.Graham went into the real estate business, and led his family to buy and develop the Weston Centre in downtown San Antonio. At the same time, he developed a keen interest in the possibilities of the Internet. In 1998, he and a partner provided the original capital for a business idea pitched by three local Trinity University students. They called it "Rackspace.com." Graham joined the enterprise as CEO and remained in that position until 2006, when he became chairman. In 2005, Graham was honored by the City of San Antonio for converting one of his vacant properties into a temporary shelter for victims of hurricanes Katrina and Rita. Nicknamed the "Hilton of Shelters," by the Denver Post, it housed more than 2,500 refugees. Graham was named a 2006 "Best Boss" by Fortune Small Business magazine and was recognized as regional Entrepreneur of the Year by Ernst & Young," from Rackspace.com.

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Investment focus

  • Industry: Health Care, Information Technology, Legal
  • Stage:Seed, Angel, Series A
  • Geography: United States, France, Sweden

Investor stats

  • Total investments: 10
  • Round size: Seed $750k–$3.8M; Angel $652k–$850k; Series A $2M–$6.3M
  • Lead/follow: 10% lead, 90% follow

Portfolio highlights

  • Diet Doctor — How do you start a keto or low-carb diet? We have delicious recipes, amazing meal plans, the best keto videos, and a supportive low-carb community to help dramatically improve your health. Welcome to Diet Doctor, where we make low carb simple.
  • Braustin Homes — Braustin Homes is serving San Antonio and all of Texas with the best, up front prices backed by the Braustin Homes Best Price Guarantee!
  • EasyExpunctions — Easy Expunctions makes expunging your arrest record easy and for a fraction of the cost of hiring a lawyer. Take the first step and create a FREE account.
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Zentynel Frontier Investments
VC Fund · Santiago, Region Metropolitana, Chile · 1 investments in Sweden Fitness startups

Zentynel Frontier is a investment firm.

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Investment focus

  • Industry: Health Care, Biotechnology, Medical
  • Stage:Seed, Series A, Angel
  • Geography: United States, Uruguay, Argentina

Investor stats

  • Total investments: 15
  • Round size: Seed $500k–$6M; Series A $500k–$17M
  • Lead/follow: 67% lead, 33% follow

Portfolio highlights

  • Axenya — Axenya is a digital health platform company.
  • BIOMAKERS — BIOMAKERS is a biotechnology research company that offers molecular testing and genetic diagnosis for patient treatment.
  • Autem Therapeutics — Autem therapy does not need an expensive, sophisticated distribution and infrastructure, making our treatment accessible even in remote areas of the world.
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EQT Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

EQT Ventures is a European VC fund with just over €2.3 billion in total capital raised. EQT Ventures I launched in May 2016, with commitments totaling €566 million and a simple mission - to be the kind of VC the team would have liked to have had on their own startup journeys. Recognizing that building and growing a company takes more than justcapital, the EQT Ventures team provides founders with support and advice throughout different stages of growth. EQT Ventures doesn't focus on particular markets or industries, but on bold and ambitious founders who have the grit and determination to build global success stories. EQT Ventures II launched in November 2019, with commitments totaling €660 million. EQT Ventures III launched in 2022, with commitments totaling €1.1 billion, making it the biggest European Venture Capital fund committed to early-stage tech startups. The EQT Ventures team is based across six offices in London, Stockholm, Berlin, Paris, Amsterdam, Paris, and San Francisco, taking a locals-with-locals approach and supporting founders on the ground. Motherbrain, EQT Ventures' in-house-developed artificial intelligence (AI) platform, ensures the team has a data-driven approach and has driven more than $100 million in portfolio company investments.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Series A, Seed, Series B
  • Geography: Sweden, Germany, United States

Investor stats

  • Total investments: 255
  • Round size: Seed $3.3M–$14M; Series A $6.4M–$44M; Series B $15M–$100M
  • Lead/follow: 56% lead, 44% follow
  • Last fund: Likely still investing — raised $1.1B in 2022

Portfolio highlights

  • Wolt — Wolt delivers from the best restaurants and stores around you.
  • Siilo — Doctolib Connect is a secure medical messenger platform designed for healthcare professionals. Communicate patient data with teams and colleagues.
  • Holidu — Holidu is one of the fastest-growing travel tech companies worldwide that aims to finally make the search and booking of vacation rentals easy. Its search engine uses proprietary image recognition technology to compare the prices of millions of rental properties across hundred of websites including Airbnb, Booking.com, and Homeaway. This enablesusers to quickly find the ideal accommodation and to save up to 55% on their bookings. It was founded in 2014 by brothers Johannes and Michael Siebers and is headquartered in Munich, Bayern, Germany.
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Innuvik Ventures
VC Fund · Bottighofen, Sankt Gallen, Switzerland · 1 investments in Sweden Fitness startups

Swiss based early stage startup-investor. Invests in internet startups only. Specialized in Online Travel.

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Investment focus

  • Industry: Software, Travel, Apps
  • Stage:Seed, Series A
  • Geography: Spain, Sweden, Switzerland

Investor stats

  • Total investments: 13
  • Lead/follow: no public data

Portfolio highlights

  • Klazz — The mission of Klazz is to revolutionize the mainly offline language travel industry by matching international students and domestic teachers. The start-up founded by an experienced team will use the new funds to expand to further markets and destinations.Students are right in the centre of everything they do and their digital mindset isessential to simplify a language travel experience. Therefore they’re able to offer what you want, how you want it – individually tailored to you and your needs.
  • Viselio — Viselio offers the bridge between the digital world and offline visa forms. It provides sophisticated software tools that help in applying for a visa with only a few clicks. It offers a personal, fast, and reliable service with Swiss quality. It was founded in 2016 and us headquartered in Bern, Switzerland.
  • BYHOURS — The leader in Microstays and Hotels for the day. Book Hotel rooms in hourly rates for day use, also for the night. Choose the check-in time and pay per use in more that 4,000 Hotels near Airports, City Centres, Hospitals and Train stations in 20 countries. Join 250K customers worldwide who are enjoying flexibility in their hotel booking.
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Samsung Ventures
VC Fund · Seoul, Seoul-t'ukpyolsi, South Korea · 1 investments in Sweden Fitness startups

The primary responsibilities of the group are to source, qualify, and invest in technology related companies. Our major investment areas include semiconductors, materials, mobile service, internet, software, security, enterprise solutions, bio engineering & medical, while potential investment subjects range from early-stage startups to pre-IPOcompanies. Currently, the group has over $1.8B under management and invests $250M annually.Samsung Ventures was founded on October 8, 1999, and is based in Seoul, South Korea.

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Investment focus

  • Industry: Software, Information Technology, Manufacturing
  • Stage:Series B, Series A
  • Geography: United States, South Korea, Israel

Investor stats

  • Total investments: 246
  • Round size: Series A $3.9M–$44M; Series B $4.8M–$100M
  • Lead/follow: 33% lead, 67% follow
  • Last fund: May invest from a new fund soon — last raise in 2009

Portfolio highlights

  • Swype — Swype creates text input technology for screens. The patented interface enables users to create words with one continuous finger motion across an on-screen keyboard. This approach provides a faster and easier way to write. Swype delivers single-tap, multi-tap, predictive and "swype" motions for both stylus and finger based input.In addition, the application is designed to work across a variety of devices such as phones, tablets, game consoles, kiosks, televisions, virtual screens and more.Seattle based Swype Inc. was founded by Cliff Kushler and Randy Marsden in 2003. Cliff is the co-inventor of T9, the standard predictive text-entry solution used on almost 3 billion mobile phones worldwide. Randy is the developer of the onscreen keyboard included in Windows, with an installed base of over 500 million units
  • ZutaCore — The ZutaCore waterless direct-to-chip liquid cooling solutions is a smart, sustainable alternative to conventional air and water cooling for data centers.
  • Subtle Medical — Subtle Medical is a healthcare technology company that provides AI-powered medical imaging. Its products, SubtlePET and SubtleMR, are FDA Cleared and CE Marked AI product that enhances images in PET and MR exams aimed for faster & safer workflow.The company's SubtleGAD technology is also awarded by RSNA and a $1.6M NIH SBIR Grant tofacilitate the adoption using AI to make imaging exams safer. They provide a vendor-agnostic AI infrastructure powering its products and providing service and analytics to clinical imaging providers.Subtle Medical's goal is to improve the quality, value, and accessibility of medical imaging by significantly reducing cost, imaging time, and radiation dose.
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Headline
VC Fund · San Francisco, California, United States · 1 investments in Sweden Fitness startups

Headline is a Venture Capital firm actively on the ground in 7 cities around the world. We invest across categories and geographies, leading rounds at every stage. Once we commit to a team, we go to the ends of the earth to make their success global.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Germany, Brazil

Investor stats

  • Total investments: 471
  • Round size: Seed $1.1M–$12M; Series A $4.3M–$30M; Series B $7.7M–$78M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — fund raised in 2024

Portfolio highlights

  • Blips — Blips is a platform in Brazil that aims to bridge the gap between investors and entrepreneurs. The company connects and drives investors and entrepreneurs with tangible assets that enable productive business activities, allowing customers to buy and finance supplies and inputs, as well as an educational platform to support the entrepreneurs'journey, teaching management techniques, growth, and technical knowledge for equipment use.
  • First AML — Get AML/CTF compliant and solve your toughest AML challenges with First AML. It's the only AML & KYC software solution you need.
  • Smart Break — Smart Break is a mini market that are into standalone micromercado in residential and companies area.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, SaaS, Big Data
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 25
  • Round size: Seed $180k–$1.8M; Pre-Seed $400k–$1.4M
  • Lead/follow: 12% lead, 88% follow

Portfolio highlights

  • Noru — Noru builds an AI-native platform for regulatory compliance.
  • Normain — Normain is the AI platform for deep knowledge work. Automate your complex analyses and reports directly on Sharepoint or Google Drive. Access your own data and public sources in one single platform.
  • Forecasterly — Forecasterly is a SaaS company that provides an AI-powered platform for financial planning and analysis (FP&A).
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Hans-Olov Blom
Angel · Gävle, Gavleborgs Lan, Sweden · 1 investments in Sweden Fitness startups

Hans-Olov Blom

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Investment focus

  • Industry: B2B, Apps, SaaS
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: no public data

Portfolio highlights

  • BlueCall — BlueCall is a B2B mental wellness SaaS. We offer empowerment toolkit for organisation, HR and leaders to manage their employee's mental wellbeing. Hand in hand with our digital toolkit we provide digital and personalised coaching sessions to reinforce self development to individual's specific needs.
  • Buddywise — Gain control of your safety risks and empower your EHS teams to be truly data-driven. Use existing cameras to gather data, eliminate risks and react in real-time.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Lifestyle
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Miramis
  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Bauer Media
VC Fund · Hamburg, Hamburg, Germany · 1 investments in Sweden Fitness startups

At Bauer Media Group our purpose is to enrich everyday life by creating content that matters to millions of people across Europe.

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Investment focus

  • Industry: Mobile, Retail, Fashion
  • Stage:Series A, Series B, Series C
  • Geography: Sweden, Germany

Investor stats

  • Total investments: 4
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • navabi — navabi is striving to become global leader in plus size fashion. navabi carries the largest assortment of brands for plus sizes globally and established their own brands. Their website, www.navabi.co.uk offers the style-savvy plus-sized customer unprecedented access to the newest looks of the season from european cutting edge plus-size labelsvia worldwide express delivery.The pages of navabi feature weekly fashion editorial, weekly updated products and unique video presentations for each collection with style recommendations.
  • Lifesum — Lifesum is a Swedish digital health startup with the vision to make people healthier and happier by using applied psychology and technology. Founded in 2013 with headquarters in central Stockholm, the company is growing fast and was selected by Wired UK as one of Stockholm's 10 hottest startups.
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Erik Byrenius
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fitness startups

Erik Byrenius is a founding partner of Mudcake, a microfund run by ex-founders dedicated to making the world a better place for the next generation. We invest in the strongest founders shaping the way we produce, distribute and consume food. Our typical ticket is $200k-$600k in pre-seed and seed rounds globally.Previously he was the CEO andco-founder of food delivery business OnlinePizza (exit to Delivery Hero), founder of StartupTools and co-founded the angel syndicate Nordic Makers.

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Investment focus

  • Industry: Health Care, Security, Software
  • Stage:Seed, Pre-Seed, Angel
  • Geography: Sweden, United States, Belgium

Investor stats

  • Total investments: 12
  • Round size: Seed $360k–$2.1M; Pre-Seed $233k–$1.6M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Digitail — Grow your practice, offer a modern client experience, and automate routine practice tasks with the proven all-in-one veterinary software.
  • Mavenoid — Mavenoid is the only product support automation platform built for complex products and devices. Using our unique AI, we solve problems too complex for chatbots
  • Elsa — Elsa is a platform for patient driven research for better drugs, health and prevention. Elsa lets patients become their own personal researchers by providing them with a better understanding around how lifestyle factors may affect their disease activity measurements for chronic disease. To support them from a scientific perspective, Elsa gives themaccess to data on their specific disease (initially we work with rheumatoid arthritis) through the Riskminder foundation and scientific studies at Karolinska Institutet.
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Fitness Investor funding in Sweden at a glance

Stats across 42 deals from 60 investors.

60
investors
in Sweden Fitness startups
42
deals
in Sweden Fitness startups
$1.4M
median round
in Sweden Fitness startups
42%
lead investors
lead at least one round
43%
Seed
most common funding stage
77/23
VC / Angel
share of investor count

Access all 60 investors in Sweden Fitness startups.

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