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Top 50 Fashion Startup Investors in Sweden (July 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Cristina Stenbeck
Angel
3 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Lifestyle $400k–$105M
Almi Invest
VC Fund
3 Sweden, United States, Ukraine Seed, Pre-Seed Software, Health Care, Information Technology $193k–$2.2M
H&M Group Ventures
VC Fund
2 Sweden, United States, United Kingdom Series A, Seed E-Commerce, Fashion, Textiles $1.9M–$50M
Fredrik Mansson
Angel
2 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$482k
CapitalT
VC Fund
2 The Netherlands, United Kingdom, Sweden Pre-Seed, Seed Software, Artificial Intelligence, Information Technology $585k–$11M
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, B2B $400k–$1.9M
Vinnova
VC Fund
2 Sweden, United States, Canada Grant, Seed Software, Health Care, Biotechnology $27k–$570k
Wellstreet
VC Fund
2 Sweden, Norway, Finland Seed, Pre-Seed Software, E-Commerce, Retail $193k–$2.5M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Pre-Seed Internet, Software, Information Technology $193k–$5.1M
Luminar Ventures
VC Fund
2 Sweden, Norway, United States Seed, Series A Software, Information Technology, SaaS $960k–$21M
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Seed, Pre-Seed, Series A Gaming, 3D Technology, Virtual Reality $530k–$13M
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
GP Bullhound
VC Fund
1 United Kingdom, Sweden, Spain Series B, Series A Software, E-Commerce, Internet $2M–$59M
Lena Apler
Angel
1 Sweden Seed, Angel Fashion, E-Commerce, Apps
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, SaaS, Information Technology $233k–$5M
SF Ventures
VC Fund
1 Sweden, Norway Pre-Seed Software, Real Estate, Property Management $530k–$700k
Course Corrected
VC Fund
1 Sweden, United States Seed, Pre-Seed, Series A Energy, Renewable Energy, Software $66k–$10M
eEquity
VC Fund
1 Sweden, Finland Seed, Private Equity E-Commerce, Fashion, Software
Pale blue dot
VC Fund
1 United Kingdom, Germany, Sweden Seed, Pre-Seed, Series A Software, Artificial Intelligence, Energy $1M–$33M
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $4M–$14M
Antler
VC Fund
1 Singapore, Australia, United Kingdom Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $108k–$28M
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Series B Fashion, E-Commerce, Manufacturing
Time for Growth
VC Fund
1 France, Sweden Series A, Series C Gaming, Fashion, Internet
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments $600k–$1.9M
Watertower Ventures
VC Fund
1 United States, Canada, Sweden Seed, Pre-Seed, Series A Software, Internet, E-Commerce $300k–$8M
Northzone
VC Fund
1 United States, Sweden, United Kingdom Series A, Series B, Seed Software, FinTech, Information Technology $2.4M–$90M
LIU Invest
VC Fund
1 Sweden Seed, Pre-Seed Biotechnology, Information Technology, AgTech $88k–$1.4M
Heartcore Capital
VC Fund
1 Denmark, United States, Germany Seed, Series A, Series B Software, Artificial Intelligence, FinTech $1.3M–$58M
Emilia Poret
Angel
1 Sweden, The Netherlands Seed, Angel Fashion, Photography, Staffing Agency $400k–$1.1M
Magnus Emilson
Angel
1 Sweden Seed, Angel E-Commerce, B2B, Mobile $328k–$7.5M
Jacob De Geer
Angel
1 Sweden, United States, United Kingdom Seed, Series A FinTech, Internet, Financial Services $549k–$16M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed Fashion, Big Data, Social Media
Zenith Venture Capital
VC Fund
1 Sweden Pre-Seed Apps, Software, Mobile
J12
VC Fund
1 Sweden, Germany, Norway Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $1.2M–$65M
GroundBreak Ventures
VC Fund
1 Canada, United States, United Kingdom Seed, Series A, Pre-Seed Software, Real Estate, SaaS $530k–$13M
Martin Lorentzon
Angel
1 Sweden, United Kingdom Seed Beauty, Coffee, Fashion
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Seed Software, SaaS, Big Data $180k–$1.8M
Verdane
VC Fund
1 Sweden, Norway, Germany Private Equity, Series A Software, E-Commerce, Information Technology $4.5M–$100M
FJ Labs
VC Fund
1 United States, Brazil, United Kingdom Seed, Series A, Series B Software, E-Commerce, Financial Services $1.4M–$65M
Jonas Tellander
Angel
1 Sweden Angel Apps, SaaS, Fashion
Proptech Farm
VC Fund
1 Sweden, Thailand Seed, Pre-Seed Real Estate, Property Management, Commercial Real Estate $386k–$3.2M
Shervin Razani
Angel
1 Sweden Angel Fashion, Children
Ludvig Linge
Angel
1 Sweden Seed, Angel Software, Apps, Mobile Apps
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed Health Care, Software, Artificial Intelligence
Gustav Söderström
Angel
1 Sweden, United States Seed, Series A B2B, Internet, DIY
Bonnier Capital
VC Fund
1 Sweden, Finland, Germany Seed, Series A Internet, Software, E-Commerce $1M–$21M
Otiva
VC Fund
1 Sweden, France Seed, Series A, Series B Fashion, Lifestyle, Marketplace $1.6M–$12M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $579k–$3.5M
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Pre-Seed, Seed Software, Internet, Information Technology $183k–$2.1M
Access all 79 investors in Sweden Fashion startups.

Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Lifestyle
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 28
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Miramis
  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science.We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions,industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress.With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik.Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network.Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United States, Ukraine

Investor stats

  • Total investments: 278
  • Round size: Seed $193k–$2.2M; Pre-Seed $236k–$1.4M
  • Lead/follow: 30% lead, 70% follow
  • Last fund: Likely still investing — fund raised in 2024

Portfolio highlights

  • FirstQFM — FirstQFM offers patent-pending AI foundation models for quantum computing.
  • Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
  • Indevex AB — Indevex is a science-based and privately owned biotech company from Sweden. A natural and reliable partner, providing evidence based natural nutrition concepts based on the patented NGC™ Formula.
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H&M Group Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

H&M Group Ventures is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 59
  • Round size: Seed $2M–$8.7M; Series A $1.9M–$50M
  • Lead/follow: 29% lead, 71% follow

Portfolio highlights

  • AltMat
  • Yaga — Yaga is an online selling and shopping platform for new and preloved fashion. Buy preloved clothing safely or open your own shop and sell. Find unique second hand clothes, earn extra money and help save the Planet.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Round size: Seed $370k–$482k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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CapitalT
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 2 investments in Sweden Fashion startups

CapitalT is a venture capital fund investing in tech companies in climate tech, future of work, education, and web3/the new social. They help exceptional teams develop groundbreaking ideas to grow better, scale faster, and change across their industries.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: The Netherlands, United Kingdom, Sweden

Investor stats

  • Total investments: 38
  • Round size: Seed $2.1M–$11M; Pre-Seed $585k–$3M
  • Lead/follow: 53% lead, 47% follow
  • Last fund: May invest from a new fund soon — raised $41M in 2020

Portfolio highlights

  • Wizenoze — At the heart of the WizeNoze platform is a set of powerful classification algorithms. A smart content editor enables writers and publishers to quickly write and rephrase texts for children, assisted by real-time classification suggestions provided by their algorithms. Developers can easily tap into all the platform's features via an API.Combined with a powerful search engine, the Wizenoze platform provides everything you need to create world-class content for children.
  • Overstory — Overstory applies artificial intelligence to high-resolution satellite imagery to provide real-time analytics of natural resources. We help to prevent forest fires, deforestation, power outages and are on a mission to create a more sustainable environment. Our insights on the quantity and quality of natural resources help to improve decision-makingby electric utility companies, forestry companies and NGOs.
  • New Dawn Bio — New Dawn Bio is a biotechnology research firm that specializes in wood production.
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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell

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Investment focus

  • Industry: Fashion, E-Commerce, B2B
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 8
  • Round size: Seed $400k–$1.9M; Pre-Seed $420k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Circulate — Find the best packaging for you and the planet in our marketplace
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's government agency for innovation. Our mission is to contribute to sustainable growth by improving the conditions for innovation. We do this mainly by funding innovation projects and the research needed to develop new solutions. We also invest long term in strong research and innovation environments. We stimulatecollaborations between companies, universities and other higher education institutions, public services, civil society and other actors. Our activities also focus on strengthening international cooperation. Each year, Vinnova invests around $350 millions in fostering innovation. Most of these funds are allocated via calls for proposals in which companies, public sector actors and other organisations apply for funding. All investments are continuously monitored and evaluated and we regularly analyse the impacts of our investments.

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Investment focus

  • Industry: Software, Health Care, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States, Canada

Investor stats

  • Total investments: 86
  • Round size: Seed $30k–$360k; Grant $27k–$570k
  • Lead/follow: 66% lead, 34% follow

Portfolio highlights

  • Ynvisible Interactive — Ynvisible offers a printed e-paper display technology which is a more cost-effective e-paper solution than other options on the market. Our services range from R&D projects and prototyping, to contract manufacturing of printed electronics devices.
  • Proteinish — Proteinish creates textured plant protein solutions to improve the quality and scalability of alternative protein products.
  • Smartports
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: Software, E-Commerce, Retail
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 62
  • Round size: Seed $193k–$1.4M; Pre-Seed $611k–$2.5M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $40M in 2022

Portfolio highlights

  • Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — Berget AI is an AI platform that focuses on inference and agentic infrastructure, enabling businesses to deploy and expand open-source LLMs.
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Internet, Software, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $193k–$5.1M; Pre-Seed $420k–$1.6M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 63
  • Round size: Seed $960k–$5.4M; Series A $2.9M–$21M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • FirstQFM — FirstQFM offers patent-pending AI foundation models for quantum computing.
  • Insurely — Insurely is the leading open insurance platform. A platform that enables experiences that improve conversion and increase customer loyalty.
  • Ivy Interactive — Ivy is the the AI-first open source .NET framework that helps developers build powerful internal tools faster without reinventing the wheel.Ivy is an open-source tool that makes it incredibly easy to create and deploy .NET applications, powered by AI. Start building smarter applications faster. AI powered .Net development. The ultimate toolkitfor building internal apps - App Generator Turn any database into full-featured backoffice applications in minutes with AI. - Database Generator - Design, build and deploy production quality databases models with AI. - Add Authentication - Ivy provides a variety of build in authentication providers to add sign in to your apps. - Dashboard Generator- Build and deploy dashboard in minutes. - One-Click Cloud Deploy - Deploy to Azure, AWS or GCP in seconds.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, 3D Technology, Virtual Reality
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 7
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.3M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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GP Bullhound
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

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Investment focus

  • Industry: Software, E-Commerce, Internet
  • Stage:Series B, Series A
  • Geography: United Kingdom, Sweden, Spain

Investor stats

  • Total investments: 105
  • Round size: Series A $2M–$27M; Series B $3.7M–$59M
  • Lead/follow: 22% lead, 78% follow
  • Last fund: May invest from a new fund soon — raised $317M in 2020

Portfolio highlights

  • Monocl — Monocl empowers life science professionals with the complete global expert solution designed to drive impactful outreach and strategic engagement. Our cloud-based expert platform - powered by machine learning - continuously analyzes an unrivaled amount of data across all therapeutic areas and regions, providing invaluable context and actionableinsights.
  • Playtomic — Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
  • Connex One — Explore an AI solution that seamlessly engages in conversation, automates support, and provides real-time insights to drive growth and enhance customer satisfaction.
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Lena Apler
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Lena Apler is the Founder and CEO of Collector Bank.

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Investment focus

  • Industry: Fashion, E-Commerce, Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 10
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
  • Songsay — Share music video clips like gifs with sound!
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 22
  • Round size: Seed $250k–$5M; Angel $300k–$373k; Pre-Seed $233k–$1.1M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.5M in 2019

Portfolio highlights

  • Midio — Midio is a new programming language that is currently being developed. It enables you to visually make sense of data complexity, work considerably faster, and create incredible things with coders and non-developers equally.
  • All Gravy — Butter gives you happier employees, by reducing their financial stress and giving them an understanding of their salary and financial situation
  • Paraglide AI — Paraglide AI agents handle your financial inbox, automatically reply to invoice inquiries from clients, pursue past-due invoice payments, and customize collections at scale.
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investment focus

  • Industry: Software, Real Estate, Property Management
  • Stage:Pre-Seed
  • Geography: Sweden, Norway

Investor stats

  • Total investments: 5
  • Round size: Pre-Seed $530k–$700k
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • laiout — We are a team of entrepreneurs tasked with reducing the time and frustration involved when designing early stage floor plans for large developments and existing properties.With support from world's biggest early-stage VC and several of our international future clients our team is helping to optimize this tedious architectural design phasesaving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Course Corrected
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

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Investment focus

  • Industry: Energy, Renewable Energy, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 26
  • Round size: Seed $307k–$10M; Pre-Seed $133k–$8.2M; Series A $66k–$8.1M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

  • Tavion — Tavion is a developer of battery energy storage systems that is expediting Europe's shift to renewable energy. Tavion creates and runs utility-scale BESS infrastructure to improve grid flexibility, stabilize intermittent renewable power, and promote energy independence in European markets.
  • Engrate — Engrate is the AI-native energy connectivity platform that integrates trading markets, grid systems, and energy data. We eliminate 90% of integration development time, letting you focus on building core value instead of connectivity.
  • Renasens AB
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

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Investment focus

  • Industry: E-Commerce, Fashion, Software
  • Stage:Seed, Private Equity
  • Geography: Sweden, Finland

Investor stats

  • Total investments: 9
  • Lead/follow: 56% lead, 44% follow

Portfolio highlights

  • Sweef
  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
  • John Henric — Free Shipping & Fast Delivery. Discover our wide range of Men's accessories & Shirts. From ties and pocket squares to dressed shirts.
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Software, Artificial Intelligence, Energy
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, Germany, Sweden

Investor stats

  • Total investments: 59
  • Round size: Seed $2M–$8M; Pre-Seed $1M–$2.9M; Series A $12M–$33M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • Overstory — Overstory applies artificial intelligence to high-resolution satellite imagery to provide real-time analytics of natural resources. We help to prevent forest fires, deforestation, power outages and are on a mission to create a more sustainable environment. Our insights on the quantity and quality of natural resources help to improve decision-makingby electric utility companies, forestry companies and NGOs.
  • Pollen — Pollen is developing a universal battery-swapping network for mopeds and motorcycles, enabling riders to quickly exchange depleted batteries for fully charged ones, reducing downtime and supporting efficient, scalable electric mobility in urban environments.
  • Tangible — Tangible empowers hardware companies with sustainable asset-based lending solutions. Our platform streamlines debt funding, compliance automation, and financial product design, enabling efficient capital mobilization and comprehensive reporting for a greener future. Scale your business with Twist.
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 19
  • Round size: Seed $4M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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Antler
VC Fund · Singapore, Central Region, Singapore · 1 investments in Sweden Fashion startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, Australia, United Kingdom

Investor stats

  • Total investments: 1818
  • Round size: Seed $186k–$4.6M; Pre-Seed $108k–$750k; Series A $4.6M–$28M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: Likely actively investing — fresh fund, raised $72M in 2024

Portfolio highlights

  • Sapyen — We take the fear out of infertility for men. Test for it at home, without stepping out to the hospital and get personalised health recommendations to improve sperm health and increase your chances of conceiving.
  • Visoid — Render your 3D models with ease! Quick and easy rendering software for architects, powered by AI. Try Visoid for free!
  • One Key Access — One Key Access is an interface to the world of couriers to enable 24/7 frictionless deliveries.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: Fashion, E-Commerce, Manufacturing
  • Stage:Series A, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • Gisou — Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com
  • 111Skin — 111Skin is committed to positive luxury skincare not only pushing the boundaries of technological change, but also establishing a more sustainable, philanthropic, and female-led future of skincare. In addition to sourcing ethical materials and cutting-edge ingredients.
  • Joone — Joone provide eco-friendly and respectful babycare products.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Gaming, Fashion, Internet
  • Stage:Series A, Series C
  • Geography: France, Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • Oh BiBi Games — At Oh BiBi we believe that we're only at the beginning of what mobile gaming can offer the world! Makers of Frag Pro Shooter.
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 14
  • Round size: Seed $687k–$1.9M; Angel $600k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: Software, Internet, E-Commerce
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Canada, Sweden

Investor stats

  • Total investments: 44
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M; Series A $5M–$8M
  • Lead/follow: 27% lead, 73% follow
  • Last fund: May invest from a new fund soon — raised $50M in 2020

Portfolio highlights

  • Finofo — Finofo allows you to send and receive money globally, convert currencies, and automate your accounts payables - all from one place.
  • DocJuris — AI that powers your negotiations. The simplest way to empower everyone in your company to quickly and consistently close contracts at scale.
  • Glassbox — Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.
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Northzone
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Northzone is a multi-stage venture capital firm operating across Europe and the US. Since 1996, it has backed more than 250 companies, including Spotify, Klarna, Spring Health, and Black Forest Labs.

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Investment focus

  • Industry: Software, FinTech, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 325
  • Round size: Seed $2.4M–$17M; Series A $4M–$40M; Series B $6.7M–$90M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — raised $1.2B in 2022

Portfolio highlights

  • Sqore — Smart Recruitment - Automate the process between your job ad and the first interview.Increase screening efficiencyEfficiently screen your candidates based on their skills and motivation - automagically - regardless of number of candidates.Deepen candidate engagementEngage today’s generation of candidates through rewarding experiencesand allow them to get insights into your company before the interview.Lower your hiring costsWe don't charge per candidate. Evaluate 100,000 candidates at the same cost as 100 - no need to limit yourself in the search for new talent.
  • Labster — Labster empowers educators to reimagine their science courses with immersive online simulations. Request a demo to discover how Labster engages students, trains lab skills, and accelerates learning.
  • HappyOrNot — With HappyOrNot you learn when, where and why customers are happy or not. Take action and improve with real-time customer feedback insights.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Biotechnology, Information Technology, AgTech
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $579k–$1.4M; Pre-Seed $88k–$282k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Sonicflora — Plants have always been speaking. We can now understand them.
  • Polar Light Technologies — Polar Light Technologies focuses on developing the next generation of Nano and micro LED technology.
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

Heartcore Capital invests in companies re-enchanting the world through technology.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Seed, Series A, Series B
  • Geography: Denmark, United States, Germany

Investor stats

  • Total investments: 202
  • Round size: Seed $1.3M–$12M; Series A $3.4M–$27M; Series B $9.4M–$58M
  • Lead/follow: 27% lead, 73% follow
  • Last fund: Likely still investing — raised $250M in 2021

Portfolio highlights

  • Exporo — Exporo offers investors an overview of real estate projects in which they can invest easily, transparently and free of charge.The idea begins in 2013 with the realization that real estate project developers are increasingly looking for alternative sources of finance, as banks no longer finance entire projects as usual due to stricter regulation,and that private investors only have a lot of money, with good conditions and easy to invest in real estate. The result of this observation is the firm decision to develop its own online marketplace to offer real estate projects as an investment opportunity and to provide capital directly between private investors and real estate companies.Simon Brunke, Björn Maronde, Tim Bütecke and Julian Oertzen founded the online platform in 2014, they are constantly evolving and they are board members of Exporo AG. The company now employs more than 120 people and is based in Hamburg's HafenCity.
  • Perk (formerly TravelPerk) — TravelPerk offers the freedom travelers want, and the control companies need. Enjoy an industry-leading travel inventory, 24/7 support and easy booking.
  • Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.
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Emilia Poret
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Emilia de Poret is a Swedish singer.

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Investment focus

  • Industry: Fashion, Photography, Staffing Agency
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 3
  • Round size: Seed $400k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
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Magnus Emilson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Magnus Emilson - Founder & Executive Chairman @ Visit Group

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Investment focus

  • Industry: E-Commerce, B2B, Mobile
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 7
  • Round size: Seed $328k–$7.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • SleepCure
  • Dold Adress — Dold Address is a privacy protection service that identifies and removes personal information from the internet, including search engines such as Google and public records.
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Jacob De Geer
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.

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Investment focus

  • Industry: FinTech, Internet, Financial Services
  • Stage:Seed, Series A
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 13
  • Round size: Seed $549k–$16M; Series A $9.4M–$15M
  • Lead/follow: 8% lead, 92% follow

Portfolio highlights

  • Gilion — Gilion (Formerly known as Ark Kapital) is creating custom growth loans that helps founders protect equity. Because founders who remain in control, are hard to overtake.
  • Meitner — Meitner is a swedish edu-tech startup building a complete solution for all kind of schools.
  • Holyvolt — Our mission is to provide the world with high-efficiency renewable energy solutions at an affordable cost and with minimal environmental impact.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.

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Investment focus

  • Industry: Fashion, Big Data, Social Media
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Zenith Venture Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Zenith is a venture capital firm founded in 2015 as a family office, closed to external investors, investing in challengers with scalable business models in fast growing industries. Zenith offers a unique eco-system of experience and competence to its portfolio companies. Since Zenith's partners always take an active role alongside theentrepreneurs, the Zenith team contributes with insight, creativity, and passion, and work together to grow the businesses.Zenith is a young company yet its ambition is high. Operating in the interesting and fast-growing Scandinavian market, Zenith believes that a sharp eye, an opportunistic approach, and fast action are crucial in finding exciting investments and attracting the right entrepreneurs in order to grow faster and more profitable together with them.Zenith provides the unique opportunity to invest in a number of exciting companies with strong growth that is otherwise impossible for private investors to access. With an extensive network that generates leads, Zenith is in an ideal position to establish new relationships and further strengthen the flow of new investment proposals. By leveraging Zenith's network model on a case-by-case basis together with the best possible team, it can better evaluate new investment opportunities and support and add value to its existing portfolio companies.

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Investment focus

  • Industry: Apps, Software, Mobile
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • Hedda — Hedda is an AI-powered bid writing platform.
  • Leeroy — Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile. Leeroy provides merchants with tools to communicate and interact with the customer in real time leveraging efficiency, revenues and customer experience putting the merchant in the driver seat. The company's platform is aproduction and distribution tool for several different digital channels: in-store with communication by digital signage and by mobile to enhance loyalty.
  • Fan League — Innovative and social games focused on English football
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

J12 is a thesis-driven venture capital firm partnering early with technical founders across Europe to build category-defining data and AI companies across infrastructure, tooling, and domain-specific applications

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Germany, Norway

Investor stats

  • Total investments: 59
  • Round size: Seed $1.5M–$7.6M; Pre-Seed $1.2M–$1.7M; Series A $7M–$65M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • VALIDIO — Real-time data validation and data quality monitoring for modern data teams. Abstracting complexity away from data engineering.
  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
  • Galdera Labs — Disposable financial models cost more than time. They cost context. Galdera was built for growth finance teams looking to save both.
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GroundBreak Ventures
VC Fund · Toronto, Ontario, Canada · 1 investments in Sweden Fashion startups

GroundBreak Ventures™ is a property technology venture capital fund based out of Toronto and is focused on reimagining how and where people live and work. We invest in companies as early as ideation and provide both the capital and the domain expertise necessary to support the growth of our entrepreneurs, as well as the businesses they worktirelessly to build. Our goal is to invest in 5 – 10 emerging companies annually from around the world, with an emphasis on North America.

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Investment focus

  • Industry: Software, Real Estate, SaaS
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Canada, United States, United Kingdom

Investor stats

  • Total investments: 38
  • Round size: Seed $1.1M–$4M; Pre-Seed $530k–$1.7M; Series A $4M–$13M
  • Lead/follow: 21% lead, 79% follow

Portfolio highlights

  • CABN — Canadian builder of prefabricated, energy-efficient homes
  • Chexy — Let your rent elevate your lifestyle. Chexy is the new standard for paying rent. We believe that tenants should be able to pay rent digitally and flexibly while building credit and earning rewards.
  • Crewscope — Crewscope built the technology with crews on-site to be user-friendly and help motivate and retain construction crews with digital tools. They are proactive with regard to setting up pumps, protecting their work at night, and thinking about potential obstacles.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, SaaS, Big Data
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 25
  • Round size: Seed $180k–$1.8M; Pre-Seed $400k–$1.4M
  • Lead/follow: 12% lead, 88% follow

Portfolio highlights

  • Noru — Noru builds an AI-native platform for regulatory compliance.
  • Normain — Normain is the AI platform for deep knowledge work. Automate your complex analyses and reports directly on Sharepoint or Google Drive. Access your own data and public sources in one single platform.
  • Forecasterly — Forecasterly is a SaaS company that provides an AI-powered platform for financial planning and analysis (FP&A).
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Verdane
VC Fund · Oslo, Oslo, Norway · 1 investments in Sweden Fashion startups

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Private Equity, Series A
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 135
  • Round size: Series A $4.5M–$29M; Private Equity $10M–$100M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: May invest from a new fund soon — raised $8.6M in 2013

Portfolio highlights

  • Cool Company — Cool Company Scandinavia AB is a self-employment business that simplifies and streamlines the administration of consultants and freelancers to bill without private companies. For clients Cool Company offers the possibility to hire expertise that you have chosen yourself, without hiring. Cool Company takes full responsibility. The company wasfounded in 2009.
  • Release — Release engages in the mobile phone re-commerce market.
  • Industrial Internet Of X AB — Industrial Internet Of X AB (IIOX0 offers a secure Internet of Things platform for enterprise applications, primarily in industry and energy. The cloud-based platform collects, harmonizes, aggregates and distributes machine data in real time and transforms it into useful information and knowledge. Adding IIOX to your existing OT (operationaltechnology) and IT environments enables new digital capabilities. These, in turn, improve the efficiency of your existing business and facilitate new business models and service innovation.
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FJ Labs
VC Fund · New York, New York, United States · 1 investments in Sweden Fashion startups

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer facing startups.

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Investment focus

  • Industry: Software, E-Commerce, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United States, Brazil, United Kingdom

Investor stats

  • Total investments: 1119
  • Round size: Seed $1.4M–$10M; Series A $4.5M–$30M; Series B $11M–$65M
  • Lead/follow: 3% lead, 97% follow
  • Last fund: May invest from a new fund soon — raised $5.5M in 2016

Portfolio highlights

  • Lastro — Lastro is an all-in-one real estate management platform with integrated payments that simplifies managing rental properties. It helps landlords streamline workflows by organizing lease contract information in a cloud-based system, automating rent charging processes, monitoring tenant obligations and generating customized reports.
  • Revelo — Scale your development team with the top 1% of 1,000,000+ software engineers in Latin America. Get matched with senior remote developers who have strong technical and English-speaking skills & hire them without the overhead. We handle payroll, taxes, and HR. Flat monthly rate.
  • Double — Double combines a dedicated human assistant and the best software to help you achieve what matters most.
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Jonas Tellander
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jonas Tellander is the Co-Founder and CEO at Storytel.

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Investment focus

  • Industry: Apps, SaaS, Fashion
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Delibr — Reach a new level of clarity and flow with PRD, story map, decisions, and Jira issues in one epic document.
  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Proptech Farm
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

The Venture Capital fund making the worlds biggest and fastest changing asset class accessible, while contributing to a greener and more sustainable world by funding the planet changing minds of tomorrow. Proptech Farm - We accelerate Proptech start-ups!

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Investment focus

  • Industry: Real Estate, Property Management, Commercial Real Estate
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Thailand

Investor stats

  • Total investments: 7
  • Round size: Seed $386k–$3.2M
  • Lead/follow: 86% lead, 14% follow

Portfolio highlights

  • Pigello — Pigello is a comprehensive property management platform with a focus on a user-friendly interface and automated processes. It is a modular property management system, where all modules are directly integrated to provide an automated flow. Through Pigello’s wide range of solutions, businesses can take part in the market’s most modern workflow.
  • Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
  • Spacely AI — Spacely AI is a Design Automate Solution suits for Interior Design Rendering, Precise Image Editing, Virtual Staging trusted by global award-wining, realtors, interior designers, and architects
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Shervin Razani
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Lead/follow: no public data

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Artificial Intelligence
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 46
  • Lead/follow: no public data

Portfolio highlights

  • mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Vira Health — Clinically-backed support for your global workforce, from family building through midlife and beyond.
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

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Investment focus

  • Industry: B2B, Internet, DIY
  • Stage:Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
  • Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice​ from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.
  • Nordic Air Defence — Nordic Air Defence builds cutting-edge solutions for modern aerial security. Made in Sweden.
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Bonnier Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

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Investment focus

  • Industry: Internet, Software, E-Commerce
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 59
  • Round size: Seed $1M–$5.9M; Series A $3.4M–$21M
  • Lead/follow: 39% lead, 61% follow

Portfolio highlights

  • Acast — Want to start a podcast? Acast can help. We're the world's leading independent podcast company, helping creators and advertisers reach listeners globally.
  • AAC Clyde Space
  • Mediaflow Europe — Mediaflow Europe is a SaaS company that provides its platform for image, video, design, templates, and document sharing and management.
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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: Fashion, Lifestyle, Marketplace
  • Stage:Seed, Series A, Series B
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $1.6M–$3.2M; Series A $3.2M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Anaheta von Berenberg-Consbruch
Angel · Munich, Bayern, Germany · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M; Angel $579k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Internet, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 37
  • Round size: Seed $329k–$2.1M; Pre-Seed $183k–$1.7M
  • Lead/follow: 11% lead, 89% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • CRACI — CRACI is a platform that automates EU Cyber Resilience Act compliance for product and service companies. It also secures software supply chains against attacks and vulnerabilities.
  • CYBRET AI — CYBRET AI is an AI security research and development lab that develops autonomous security solutions with humans in and not in the loop.
  • Newly — Newly is the easiest way to build and ship cross-platform mobile apps — no senior engineering team required.Our mission is to empower a new generation of builders to launch high-quality native mobile apps without getting blocked by code, complexity, or cost.We’re building the first truly accessible mobile app development tool — combining thespeed of no-code with the power of real code when you need it — and opening the door for the estimated 99.5% of people who currently can’t build mobile apps on their own.Newly is used by early-stage founders, junior developers, designers, and product teams who want to ship faster and smarter.
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Fashion Investor funding in Sweden at a glance

Stats across 70 deals from 79 investors.

79
investors
in Sweden Fashion startups
70
deals
in Sweden Fashion startups
$820k
median round
in Sweden Fashion startups
33%
lead investors
lead at least one round
20%
Seed
most common funding stage
65/35
VC / Angel
share of investor count

Access all 79 investors in Sweden Fashion startups.

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