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Top 50 Fashion Startup Investors in Sweden (August 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Almi Invest
VC Fund
4 Sweden, United States, Ukraine Seed, Venture - Series Unknown Software, Health Care, Information Technology $230k–$5M
Cristina Stenbeck
Angel
3 Sweden, Germany, United Kingdom Seed, Series A Software, Fashion, E-Commerce $400k–$105M
Antler
VC Fund
3 Singapore, Australia, United Kingdom Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $100k–$29M
CapitalT
VC Fund
2 The Netherlands, United Kingdom, Sweden Pre-Seed, Seed Software, Artificial Intelligence, Information Technology $585k–$11M
eEquity
VC Fund
2 Sweden, Finland Private Equity, Seed E-Commerce, Fashion, Software $2.4M–$15M
Wellstreet
VC Fund
2 Sweden, Norway, Finland Seed, Pre-Seed Software, E-Commerce, Retail $193k–$2.5M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Pre-Seed Software, Internet, Information Technology $193k–$5.1M
Luminar Ventures
VC Fund
2 Sweden, Norway, United States Seed, Series A Software, Information Technology, SaaS $960k–$21M
Fredrik Mansson
Angel
2 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$482k
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, Legal Tech $400k–$11M
Vinnova
VC Fund
2 Sweden, United States, Canada Grant, Seed Software, Health Care, Biotechnology $27k–$570k
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Pre-Seed, Seed, Series A Gaming, Video Games, 3D Technology $530k–$13M
H&M Group Ventures
VC Fund
2 Sweden, United States, United Kingdom Series A, Seed E-Commerce, Fashion, Textiles $1.9M–$45M
Martin Lorentzon
Angel
1 Sweden, United Kingdom Seed Beauty, Coffee, Fashion
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
LIU Invest
VC Fund
1 Sweden Seed, Pre-Seed Information Technology, AgTech, Agriculture $88k–$1.3M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed Apparel, Fashion, Big Data
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $4M–$14M
Jonas Tellander
Angel
1 Sweden Angel Apps, SaaS, Fashion $275k–$720k
Verdane
VC Fund
1 Sweden, Norway, Germany Private Equity, Venture - Series Unknown Software, E-Commerce, Information Technology $5.3M–$116M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Karl Prytz
Angel
1 Sweden Seed, Series B E-Commerce, Retail, Fashion
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Pre-Seed, Seed Software, Internet, Information Technology $183k–$3.4M
Pale blue dot
VC Fund
1 United Kingdom, Germany, Sweden Seed, Pre-Seed, Series A Software, Artificial Intelligence, Energy $1M–$30M
Christian von Koenigsegg
Angel
1 Sweden Angel Fashion, Children
GP Bullhound
VC Fund
1 United Kingdom, Sweden, Spain Series B, Series A Software, E-Commerce, Internet $2M–$59M
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, SaaS, Artificial Intelligence $233k–$5M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Seed Software, SaaS, Big Data $180k–$1.8M
The London Fund
VC Fund
1 United States, Sweden, Hong Kong Seed, Series A, Series C SaaS, Software, Artificial Intelligence $600k–$20M
Ministry of programming
VC Fund
1 Sweden, South Africa Pre-Seed, Seed E-Commerce, Retail, Fashion
Flat Capital
VC Fund
1 United States, Sweden, India Seed, Venture - Series Unknown, Series B Software, Artificial Intelligence, E-Commerce $195k–$29M
SF Ventures
VC Fund
1 Sweden, Norway Pre-Seed, Venture - Series Unknown Software, Real Estate, Property Management $530k–$857k
Course Corrected
VC Fund
1 Sweden, United States, Finland Seed, Pre-Seed, Venture - Series Unknown Energy, Renewable Energy, Manufacturing $531k–$31M
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Series B Fashion, E-Commerce, Beauty
Time for Growth
VC Fund
1 France, Sweden Series A, Series C Gaming, Fashion, Internet
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments $600k–$2.1M
Watertower Ventures
VC Fund
1 United States, Canada, Sweden Seed, Pre-Seed, Series A Software, E-Commerce, FinTech $300k–$8M
Shervin Razani
Angel
1 Sweden Angel Fashion, Children
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed Health Care, Software, Artificial Intelligence
Otiva
VC Fund
1 Sweden, France Seed, Series A, Series B Fashion, Lifestyle, Marketplace $1.6M–$12M
Pär Svärdson
Angel
1 Sweden Angel Beauty, Fashion, Computer
Seedcamp
VC Fund
1 United Kingdom, United States, Germany Seed, Pre-Seed, Series A Software, FinTech, SaaS
Ludvig Linge
Angel
1 Sweden Seed, Angel Software, Apps, Mobile Apps
Filip Engelbert
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $700k–$1.8M
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $579k–$3.5M
Gustav Söderström
Angel
1 Sweden, United States Seed, Series A B2B, Internet, DIY
Lena Apler
Angel
1 Sweden Seed, Angel Fashion, E-Commerce, Apps $7.1M–$8.2M
Northzone
VC Fund
1 United States, Sweden, United Kingdom Series A, Series B, Seed Software, FinTech, Information Technology $2.5M–$90M
Heartcore Capital
VC Fund
1 Denmark, United States, Germany Seed, Series A, Series B Software, Artificial Intelligence, FinTech $1.3M–$58M
Emilia Poret
Angel
1 Sweden, The Netherlands Seed, Angel Fashion, Cosmetics, Photography $400k–$1.4M
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science.We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions,industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress.With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik.Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network.Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United States, Ukraine

Investor stats

  • Total investments: 339
  • Round size: Seed $230k–$2.3M; Venture - Series Unknown $561k–$5M
  • Lead/follow: 34% lead, 66% follow
  • Last fund: Likely still investing — fund raised in 2024

Portfolio highlights

  • FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
  • Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
  • Workify — Workify develops a user-friendly SaaS-based digital platform, providing information about assignments and how resources are used.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Software, Fashion, E-Commerce
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Opna — We manage sourcing, financing, and delivery end-to-end for projects constrained by critical equipment supply. Your balance sheet stays free, your programme keeps the flexibility it needs, and you power up on time.
  • Fides — Fides is your one-stop-shop for corporate governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in all entities and committees. Orchestrate, execute and document resolutions,approvals and meetings. Create a revision-proof audit trail of any duty fulfilled and decision made.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Antler
VC Fund · Singapore, Central Region, Singapore · 3 investments in Sweden Fashion startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, Australia, United Kingdom

Investor stats

  • Total investments: 2214
  • Round size: Seed $159k–$4.6M; Pre-Seed $100k–$645k; Series A $4.1M–$29M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — raised $72M in 2024

Portfolio highlights

  • iiba — Iiba is a geospatial platform that specializes in providing location information related to child-rearing.
  • Two — Buy Now, Pay Later for your business customers. Two makes it easy and safe to offer invoice as a payment method on your e-commerce site.
  • Homethings — Single-use plastic is bonkers. Homethings makes cleaning products that make sense. No more shipping water in plastic bottles. We send non toxic cleaning tabs so that you can refill over and over again using your tap.
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CapitalT
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 2 investments in Sweden Fashion startups

CapitalT is a venture capital fund investing in tech companies in climate tech, future of work, education, and web3/the new social. They help exceptional teams develop groundbreaking ideas to grow better, scale faster, and change across their industries.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: The Netherlands, United Kingdom, Sweden

Investor stats

  • Total investments: 40
  • Round size: Seed $2.1M–$11M; Pre-Seed $585k–$3.7M
  • Lead/follow: 55% lead, 45% follow
  • Last fund: May invest from a new fund soon — raised $41M in 2020

Portfolio highlights

  • Wizenoze — At the heart of the WizeNoze platform is a set of powerful classification algorithms. A smart content editor enables writers and publishers to quickly write and rephrase texts for children, assisted by real-time classification suggestions provided by their algorithms. Developers can easily tap into all the platform's features via an API.Combined with a powerful search engine, the Wizenoze platform provides everything you need to create world-class content for children.
  • Xylo — Xylo offers higher quality processes with full officer oversight, reducing planning uncertainty and boosting UK housing delivery.
  • New Dawn Bio — New Dawn Bio is a biotechnology research firm that specializes in wood production.
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

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Investment focus

  • Industry: E-Commerce, Fashion, Software
  • Stage:Private Equity, Seed
  • Geography: Sweden, Finland

Investor stats

  • Total investments: 16
  • Round size: Seed $2.4M–$15M; Private Equity $3.6M–$7.4M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: Software, E-Commerce, Retail
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 63
  • Round size: Seed $193k–$1.4M; Pre-Seed $611k–$2.5M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $40M in 2022

Portfolio highlights

  • Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — We champion AI sovereignty in Europe to unlock innovation and growth
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Software, Internet, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $193k–$5.1M; Pre-Seed $420k–$1.6M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 67
  • Round size: Seed $960k–$5.4M; Series A $8.3M–$21M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
  • Fika Jobs — Stand out from the crowd. Find your perfect job.
  • Ivy Interactive — Frictionless Coding with AI
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Round size: Seed $370k–$482k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell is the Chairman and CoFounder of Syre. She previously worked at X Shore as a Chairman of the Board. Susanna Campbell attended Stockholm School of Economics.

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Investment focus

  • Industry: Fashion, E-Commerce, Legal Tech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 10
  • Round size: Seed $400k–$2.1M; Pre-Seed $420k–$1.5M; Series A $11M–$11M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Miramis — Discover Miramis (formerly Pocketlaw), AI-native contract management software to streamline contract lifecycles. Create, review, approve, sign and store.
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's government agency for innovation. Our mission is to contribute to sustainable growth by improving the conditions for innovation. We do this mainly by funding innovation projects and the research needed to develop new solutions. We also invest long term in strong research and innovation environments. We stimulatecollaborations between companies, universities and other higher education institutions, public services, civil society and other actors. Our activities also focus on strengthening international cooperation. Each year, Vinnova invests around $350 millions in fostering innovation. Most of these funds are allocated via calls for proposals in which companies, public sector actors and other organisations apply for funding. All investments are continuously monitored and evaluated and we regularly analyse the impacts of our investments.

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Investment focus

  • Industry: Software, Health Care, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States, Canada

Investor stats

  • Total investments: 90
  • Round size: Seed $30k–$360k; Grant $27k–$570k
  • Lead/follow: 68% lead, 32% follow

Portfolio highlights

  • Ynvisible Interactive — Ynvisible offers a printed e-paper display technology which is a more cost-effective e-paper solution than other options on the market. Our services range from R&D projects and prototyping, to contract manufacturing of printed electronics devices.
  • Proteinish — Proteinish creates textured plant protein solutions to improve the quality and scalability of alternative protein products.
  • Rivus Batteries — Rivus is a start-up that serves as the commercialization platform for the aqueous organic flow battery technology.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Video Games, 3D Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 8
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.4M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Vaam — Vaam enables you to create warmer connections, shorten sales cycles, and improve customer satisfaction.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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H&M Group Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

H&M Group Ventures is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 60
  • Round size: Seed $2M–$8.7M; Series A $1.9M–$45M
  • Lead/follow: 28% lead, 72% follow

Portfolio highlights

  • AltMat — AltMat is a textile manufacturing firm that produces clothing materials, including natural fibers and yarns from agricultural wastes.
  • Yaga — Yaga is an online selling and shopping platform for new and preloved fashion. Buy preloved clothing safely or open your own shop and sell. Find unique second hand clothes, earn extra money and help save the Planet.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Information Technology, AgTech, Agriculture
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $579k–$1.3M; Pre-Seed $88k–$282k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Sonicflora — Plants have always been speaking. We can now understand them.
  • Polar Light Technologies — Polar Light Technologies focuses on developing the next generation of Nano and micro LED technology.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 20 years+ been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Johan in an active early stage investor with anactive portfolio of companies like SAVR.com, Auctionet.com, Pinmeto.com, Yepstr.com and Habeno.com. Exit portfolio consists of Insurello, Planday and Bokio.Parallell to being an investor, Johan is the CEO of www.recapex.com who is a partner to owners and management of companies wanting to realize opportunities created by an ever faster changing world.

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Investment focus

  • Industry: Apparel, Fashion, Big Data
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 19
  • Round size: Seed $4M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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Jonas Tellander
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jonas Tellander is the Co-Founder and CEO at Storytel.

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Investment focus

  • Industry: Apps, SaaS, Fashion
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Angel $275k–$720k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Delibr — Reach a new level of clarity and flow with PRD, story map, decisions, and Jira issues in one epic document.
  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Verdane
VC Fund · Oslo, Oslo, Norway · 1 investments in Sweden Fashion startups

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Private Equity, Venture - Series Unknown
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 146
  • Round size: Private Equity $10M–$100M; Venture - Series Unknown $5.3M–$116M
  • Lead/follow: 51% lead, 49% follow
  • Last fund: May invest from a new fund soon — raised $8.6M in 2013

Portfolio highlights

  • Animail — Founded in 2007, Animail revolutionized the Nordic e-commerce development of the pet industry. Back in 2007: a challenger and a start up. Today: driving the digital development of the industry as nordic market leader online. Our customers choose between 8000 different products - ranging from pet food to accessories such as toys, treats,supplements, clothing, healthcare, hygiene and more. Our product range covers dogs, cats, small animals, birds, reptiles and fishes. Purchases are made online and goods we ship the good to our consumers - all the way the door step.Since 2011 backed by Verdane Capital
  • JSB Plast — JSB Plast is one of the world’s few – and Europe’s leading supplier of Kits for the wind turbine industry. They customize core materials in foam or balsa, which are used for structural enhancements of rotor blades and nacelles for wind turbines.
  • Lingit — Lingit, which provides literacy support for people with dyslexia. Lingit’s software assists with spelling, vocabulary and reading in text processing programmes for computers and tablets.
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Anaheta von Berenberg-Consbruch
Angel · Munich, Bayern, Germany · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Karl Prytz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Karl Prytz

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Seed, Series B
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • ASKET — The Pursuit Of Less since 2015. Invest in fewer but better garments. Exclusively organic and recycled materials and European craftsmanship. Worldwide delivery.
  • Klint Home — https://www.instagram.com/klinthome.se/
  • Binary Brains AB — We offer AI-powered prediction modules that are easily integrated into your existing systems
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Internet, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 38
  • Round size: Seed $329k–$2.1M; Pre-Seed $183k–$3.4M
  • Lead/follow: 11% lead, 89% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • CRACI — CRACI automates the compliance requirements of the EU CRA for product and service companies. The platform secures software supply chains from attacks.
  • CYBRET AI — The New Era of Autonomous Cybersecurity
  • Fika Jobs — Stand out from the crowd. Find your perfect job.
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups, 6 in the past 12 months

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Software, Artificial Intelligence, Energy
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, Germany, Sweden

Investor stats

  • Total investments: 61
  • Round size: Seed $2M–$8M; Pre-Seed $1M–$2.9M; Series A $12M–$30M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • VARM — Varm provides efficient insulation for energy saving and comfort.
  • Pollen — Electric mobility for lightweight vehicles is about to get simpler, more affordable and more reliable.
  • Tangible — Tangible empowers hardware companies with sustainable asset-based lending solutions. Our platform streamlines debt funding, compliance automation, and financial product design, enabling efficient capital mobilization and comprehensive reporting for a greener future. Scale your business with Twist.
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Christian von Koenigsegg
Angel · Ängelholm, Kronobergs Lan, Sweden · 1 investments in Sweden Fashion startups

Christian von Koenigsegg is based out of Ängelholm, Kronobergs Lan, and is the Founder and CEO of Koenigsegg Automotibe.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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GP Bullhound
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

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Investment focus

  • Industry: Software, E-Commerce, Internet
  • Stage:Series B, Series A
  • Geography: United Kingdom, Sweden, Spain

Investor stats

  • Total investments: 108
  • Round size: Series A $2M–$27M; Series B $3.7M–$59M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: May invest from a new fund soon — raised $317M in 2020

Portfolio highlights

  • Monocl — Monocl empowers life science professionals with the complete global expert solution designed to drive impactful outreach and strategic engagement. Our cloud-based expert platform - powered by machine learning - continuously analyzes an unrivaled amount of data across all therapeutic areas and regions, providing invaluable context and actionableinsights.
  • Q-CTRL — Infrastructure software to power the quantum future
  • Playtomic — Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.

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Investment focus

  • Industry: Software, SaaS, Artificial Intelligence
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 22
  • Round size: Seed $250k–$5M; Angel $300k–$373k; Pre-Seed $233k–$1.1M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.5M in 2019

Portfolio highlights

  • Midio — Midio is a new programming language that is currently being developed. It enables you to visually make sense of data complexity, work considerably faster, and create incredible things with coders and non-developers equally.
  • All Gravy — Butter gives you happier employees, by reducing their financial stress and giving them an understanding of their salary and financial situation
  • Paraglide AI — Paraglide AI agents handle your financial inbox, automatically reply to invoice inquiries from clients, pursue past-due invoice payments, and customize collections at scale.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, SaaS, Big Data
  • Stage:Pre-Seed, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 25
  • Round size: Seed $180k–$1.8M; Pre-Seed $400k–$1.5M
  • Lead/follow: 12% lead, 88% follow

Portfolio highlights

  • Noru — A living record of processing activities that maintains itself by reading your systems, not by asking around.
  • Normain — The Extractional AI Platform
  • Forecasterly — Forecasterly is a SaaS company that provides an AI-powered platform for financial planning and analysis (FP&A).
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The London Fund
VC Fund · Mayfair, Westminster, United Kingdom · 1 investments in Sweden Fashion startups

The London Fund invests in IP-rich high-growth companies with a particular focus direct to consumer technology and products. By actively partnering with entrepreneurs who create technology they can identify, extend and defend, their London Fund vehicle provides between USD $500k and USD $50 mm in early-stage and growth capital.Their team helpsentrepreneurs shift the balance away from established companies. Operating with the philosophy that disruptive, high-growth companies hold intrinsic, quantifiable value, The London Fund works closely with founders to help identify and extend a company’s intellectual property assets into a truly defendable position.While all their partners bring strong operational and entrepreneurial backgrounds to every portfolio company, they also show companies a clear pathway towards an exit. As founders with 20 exits and four IPOs at their back, they pride themselves on knowing how to build successful businesses with the lowest weighted average cost of capital.This focus on seeking, developing and defending quantifiable IP forms the fundamental difference between The London Fund and other investors.

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Investment focus

  • Industry: SaaS, Software, Artificial Intelligence
  • Stage:Seed, Series A, Series C
  • Geography: United States, Sweden, Hong Kong

Investor stats

  • Total investments: 19
  • Round size: Seed $600k–$20M; Series A $2.5M–$10M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: Likely still investing — raised $1B in 2022

Portfolio highlights

  • Artisse AI — Artisse is more than an app—it's an innovation in personal photography. Our unique AI algorithm doesn’t just transform your selfies into high-quality images, it allows you to personalize every detail. Visualize yourself in a myriad of scenarios, outfits, hairstyles, and more. Even adjust lighting and ambiance to match your mood.Artisse candeliver hyper realistic imagery at scale by combining leading generative AI technology, a global licensed talent pool and finished art services. Our consumer app is the world's first AI-driven photography app that allows users to create entirely new, personalized photos instantly. Since launched, it has been ranked as the top new photo app in 20 countries and featured in TechCrunch, Daily Mail, and Forbes. Artisse offers business solutions across numerous sectors such as advertising, modeling, lifestyle, tourism, and intellectual property, focusing on leveraging image AI to bring a transformative edge to conventional practices in these industries. Artisse expands creative horizons, scales operations and delivers unique variations at scale for companies to connect meaningfully with their customers.
  • Love.com — Love.com: the everything store powered by small business, sustainability, and simple ingredients.
  • Yniq Eyewear — Discover premium ski goggles and stylish sunglasses by YNIQ. Elevate your mountain experience as we redefine performance eyewear. Shop now.
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Ministry of programming
VC Fund · Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina · 1 investments in Sweden Fashion startups

Build and scale world-class digital products with Ministry of Programming.

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Pre-Seed, Seed
  • Geography: Sweden, South Africa

Investor stats

  • Total investments: 4
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • Circulaire — Pricing API, valuation certificates and auction software on one platform. Backed by real market data.
  • Nordic Angels — Join Nordic Angels, the largest investor network in the Nordics, to collaborate, connect, and strengthen the startup ecosystem through exclusive events and resources.
  • Transparent — Transparent offers speakers with a modular design that can be repaired and upgraded over time. The company was founded in 2014 and is based in Stockholm, Sweden.
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Flat Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

We back dedication.

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Investment focus

  • Industry: Software, Artificial Intelligence, E-Commerce
  • Stage:Seed, Venture - Series Unknown, Series B
  • Geography: United States, Sweden, India

Investor stats

  • Total investments: 16
  • Round size: Seed $778k–$2.6M; Series B $19M–$29M; Venture - Series Unknown $195k–$1.7M
  • Lead/follow: 19% lead, 81% follow

Portfolio highlights

  • Io — Io develops AI-powered devices that reimagine how users interact with technology, moving beyond traditional smartphones and screens. In May 2025, OpenAI acquired io in a deal valued at approximately $6.5 billion, marking OpenAI's largest acquisition to date. The acquisition aims to integrate io's hardware design expertise withOpenAI's AI capabilities to create innovative consumer devices. While specific product details remain undisclosed, reports suggest the development of a pocket-sized, screen-free, contextually aware device that is not a phone or wearable glasses.
  • PlutoVets — PlutoVets provides professional veterinary care and offers both convenient home visits and modern clinic services for your beloved pets.
  • Magic — Teaching AI to act in its natural environment, the computer.
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investment focus

  • Industry: Software, Real Estate, Property Management
  • Stage:Pre-Seed, Venture - Series Unknown
  • Geography: Sweden, Norway

Investor stats

  • Total investments: 5
  • Round size: Pre-Seed $530k–$857k
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • laiout — laiout is a multi-player design tool that adapts to the moving parts of the architecture and construction industry and generates efficiencies throughout the process. Speed up your floor plan design - we generate floor plans in miliseconds all while adhering to architectural and regulatory constraints. With support from some of world'sstrongest Proptech VCs and our strong industry partnerships we are helping to optimize this tedious architectural design phase saving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Course Corrected
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

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Investment focus

  • Industry: Energy, Renewable Energy, Manufacturing
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: Sweden, United States, Finland

Investor stats

  • Total investments: 28
  • Round size: Seed $705k–$9.1M; Pre-Seed $531k–$8.2M; Venture - Series Unknown $6.4M–$31M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

  • Tavion — Critical energy storage infrastructure for a sustainable future.
  • Renasens AB — Waterless textile recycling that keeps fiber quality intact. Transform textile waste into clean, recycled fibers at scale with our proprietary process.
  • Hyperion Robotics — We are accelerating the transition to sustainable and automated construction with Concrete 3D Printing.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: Fashion, E-Commerce, Beauty
  • Stage:Series A, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • 111Skin — 111Skin is committed to positive luxury skincare not only pushing the boundaries of technological change, but also establishing a more sustainable, philanthropic, and female-led future of skincare. In addition to sourcing ethical materials and cutting-edge ingredients.
  • Joone — Joone provide eco-friendly and respectful babycare products.
  • Vestiaire Collective — Vestiaire Collective is a social commerce platform that enables people to buy and sell luxury, pre-owned fashion products. It curates and connects the desirable wardrobes and provides a trusted and sustainable new way of buying and selling pre-loved items.The company is focused on transforming the fashion industry for a more sustainable future bypromoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry. It provides its ‘fashion activist’ community with inspiration, tools, and features to lead the change as they sell and buy unique pre-loved pieces from each other's wardrobes. The platform is unique thanks to its highly engaged activist community and its rare, desirable inventory of 3 million items that includes 140,000 new listings every week. It has over 7.5 million fashion savvy members in 50 countries worldwide. Every week, over 30,000 new items are submitted by its community of sellers, enabling buyers to access over 3,500 coveted and must-have fashion pieces a day.Vestiaire Collective is based in Paris, Ile-de-France with offices in London, New York, Milan, Berlin, and Hong Kong and was founded in 2009 by Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, and Sophie Hersan.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Gaming, Fashion, Internet
  • Stage:Series A, Series C
  • Geography: France, Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • Oh BiBi Games — At Oh BiBi we believe that we're only at the beginning of what mobile gaming can offer the world! Makers of Frag Pro Shooter.
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 14
  • Round size: Seed $687k–$2.1M; Angel $600k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: Software, E-Commerce, FinTech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Canada, Sweden

Investor stats

  • Total investments: 49
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M; Series A $5M–$8M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: May invest from a new fund soon — raised $50M in 2020

Portfolio highlights

  • Finofo — Finofo allows you to send and receive money globally, convert currencies, and automate your accounts payables - all from one place.
  • DocJuris — AI that powers your negotiations. The simplest way to empower everyone in your company to quickly and consistently close contracts at scale.
  • Glassbox — Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.
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Shervin Razani
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Artificial Intelligence
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 46
  • Lead/follow: no public data

Portfolio highlights

  • mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Vira Health — Clinically-backed support for your global workforce, from family building through midlife and beyond.
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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: Fashion, Lifestyle, Marketplace
  • Stage:Seed, Series A, Series B
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $1.6M–$3.2M; Series A $3.2M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Computer
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
  • GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 32 in the past 12 months

Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 400 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicornsRevolut, Hopin, Sorare, Pleo, and wefox along with fast-growing businesses such as Grover, viz.ai and Ezra. Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support and a global network built upon more than a decade's experience backing exceptional talent.Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.

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Investment focus

  • Industry: Software, FinTech, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 308
  • Lead/follow: no public data

Portfolio highlights

  • Sylvera — Sylvera Carbon offset ratings make offset quality and risks transparent. We make offsets auditable for offset sellers, intermediaries, buyers and investors.
  • Outverse — A community platform that's easier to use, better organised and designed for real interaction.
  • Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Lead/follow: no public data

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 9
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M; Angel $579k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

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Investment focus

  • Industry: B2B, Internet, DIY
  • Stage:Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
  • Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice​ from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.
  • Nordic Air Defence — Nordic Air Defence builds cutting-edge solutions for modern aerial security. Made in Sweden.
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Lena Apler
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Lena Apler is the Founder and CEO of Collector Bank.

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Investment focus

  • Industry: Fashion, E-Commerce, Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 10
  • Round size: Seed $7.1M–$8.2M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
  • Songsay — Share music video clips like gifs with sound!
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
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Northzone
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Northzone is a multi-stage venture capital firm operating across Europe and the US. Since 1996, it has backed more than 250 companies, including Spotify, Klarna, Spring Health, and Black Forest Labs.

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Investment focus

  • Industry: Software, FinTech, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 336
  • Round size: Seed $2.5M–$23M; Series A $4M–$36M; Series B $6.7M–$90M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — raised $1.2B in 2022

Portfolio highlights

  • Sqore — Smart Recruitment - Automate the process between your job ad and the first interview.Increase screening efficiencyEfficiently screen your candidates based on their skills and motivation - automagically - regardless of number of candidates.Deepen candidate engagementEngage today’s generation of candidates through rewarding experiencesand allow them to get insights into your company before the interview.Lower your hiring costsWe don't charge per candidate. Evaluate 100,000 candidates at the same cost as 100 - no need to limit yourself in the search for new talent.
  • Stream — Stream is a financial services firm that allows employees to stream their earned wages into their accounts through an instant app. The app allows them to have complete control over when they get paid. It also effectively ends the need for employee advances, loans, and employee stress suffered from short-term, unplanned financial obligations. Thecompany aims to play a key role in reducing the poverty premium and preventing employees from entering cycles of debt caused by overdraft fees, high-interest credit, or payday loans.
  • SolveAI
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

Heartcore Capital invests in companies re-enchanting the world through technology.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Seed, Series A, Series B
  • Geography: Denmark, United States, Germany

Investor stats

  • Total investments: 206
  • Round size: Seed $1.3M–$12M; Series A $3.4M–$27M; Series B $9.6M–$58M
  • Lead/follow: 27% lead, 73% follow
  • Last fund: Likely still investing — raised $250M in 2021

Portfolio highlights

  • PhaseTree — Materials design simulation company - PhaseTree ApS
  • TrapLight Games — A hard-hitting mobile game studio from Finland. Traplight is a premium mobile games studio with 10+ years of game development expertise at the highest level. Our ambition is to create world class, chart topping, scalable game services.
  • Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.
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Emilia Poret
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Emilia de Poret is a Swedish singer.

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Investment focus

  • Industry: Fashion, Cosmetics, Photography
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 3
  • Round size: Seed $400k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
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Fashion Investor funding in Sweden at a glance

Stats across 80 deals from 89 investors.

89
investors
in Sweden Fashion startups
80
deals
in Sweden Fashion startups
$603k
median round
in Sweden Fashion startups
31%
lead investors
lead at least one round
20%
Seed
most common funding stage
63/37
VC / Angel
share of investor count

Access all 89 investors in Sweden Fashion startups.

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