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Top 50 Fashion Startup Investors in Sweden (June 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Cristina Stenbeck
Angel
3 Sweden, Germany, United Kingdom Seed, Series A Fashion, E-Commerce, Lifestyle $400k–$105M
Almi Invest
VC Fund
3 Sweden, United States, Ukraine Seed, Pre-Seed Software, Health Care, Information Technology $174k–$2.2M
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, B2B $400k–$1.9M
Wellstreet
VC Fund
2 Sweden, Norway, Finland Seed, Pre-Seed E-Commerce, Software, Retail $193k–$2.5M
Luminar Ventures
VC Fund
2 Sweden, Norway, United States Seed, Series A Software, Information Technology, SaaS $960k–$21M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Pre-Seed Internet, Software, Information Technology $193k–$5.1M
Fredrik Mansson
Angel
2 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$482k
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Seed, Pre-Seed, Series A Gaming, 3D Technology, Virtual Reality $530k–$13M
Vinnova
VC Fund
2 Sweden, United States Grant, Seed Health Care, Software, Biotechnology $27k–$570k
H&M Group Ventures
VC Fund
2 Sweden, United States, United Kingdom Series A, Seed E-Commerce, Fashion, Textiles $1.9M–$50M
Otiva
VC Fund
1 Sweden, France Seed, Series A, Series B Fashion, Lifestyle, Marketplace $1.6M–$12M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $579k–$3.5M
eEquity
VC Fund
1 Sweden, Finland Seed, Series B E-Commerce, Fashion, Shoes
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Seed, Pre-Seed Software, Internet, Information Technology $165k–$2.1M
Pale blue dot
VC Fund
1 United Kingdom, Germany, Sweden Seed, Pre-Seed, Series A Software, Artificial Intelligence, Energy $1M–$33M
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $4M–$14M
Antler
VC Fund
1 Singapore, Australia, United Kingdom Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $104k–$29M
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Series B Fashion, E-Commerce, Manufacturing
Time for Growth
VC Fund
1 France, Sweden Series A, Series C Gaming, Fashion, Internet
CapitalT
VC Fund
1 The Netherlands, United Kingdom, Sweden Pre-Seed, Seed Software, Artificial Intelligence, Information Technology $585k–$11M
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Angel Apps, Retail, Payments $600k–$1.9M
Pär Svärdson
Angel
1 Sweden Angel Beauty, Fashion, Computer
Karl Prytz
Angel
1 Sweden Seed, Series B E-Commerce, Retail, Fashion
Seedcamp
VC Fund
1 United Kingdom, United States, Germany Seed, Pre-Seed, Series A Software, FinTech, SaaS
Christian von Koenigsegg
Angel
1 Sweden Angel Fashion, Children
Filip Engelbert
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $700k–$1.8M
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
Watertower Ventures
VC Fund
1 United States, Canada, Sweden Seed, Pre-Seed, Series A Internet, E-Commerce, Software $300k–$6M
GP Bullhound
VC Fund
1 United Kingdom, Sweden, Spain Series B, Series A Software, E-Commerce, Internet $2M–$42M
Lena Apler
Angel
1 Sweden Seed, Angel Fashion, E-Commerce, Apps
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, SaaS, Information Technology $233k–$5M
Northzone
VC Fund
1 United States, Sweden, United Kingdom Series A, Series B, Seed Software, FinTech, Information Technology $2.4M–$95M
LIU Invest
VC Fund
1 Sweden Seed, Pre-Seed Biotechnology, Information Technology, AgTech $90k–$1.4M
Heartcore Capital
VC Fund
1 Denmark, United States, Germany Seed, Series A, Series B Software, Artificial Intelligence, FinTech $1.3M–$76M
SF Ventures
VC Fund
1 Sweden, Norway Pre-Seed Software, Real Estate, Property Management $530k–$700k
Emilia Poret
Angel
1 Sweden, The Netherlands Seed, Angel Fashion, Photography, Staffing Agency $400k–$1.1M
Magnus Emilson
Angel
1 Sweden Seed, Angel E-Commerce, B2B, Mobile $328k–$7.5M
Jacob De Geer
Angel
1 Sweden, United Kingdom Seed, Series A Internet, IaaS, SaaS $549k–$16M
Course Corrected
VC Fund
1 Sweden, United States Seed, Pre-Seed, Series A Energy, Renewable Energy, Software $66k–$10M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed Fashion, Big Data, Social Media
Zenith Venture Capital
VC Fund
1 Sweden Pre-Seed Apps, Software, Mobile
Shervin Razani
Angel
1 Sweden Angel Fashion, Children
Ludvig Linge
Angel
1 Sweden Seed, Angel Software, Apps, Mobile Apps
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed Health Care, Software, Artificial Intelligence
Gustav Söderström
Angel
1 Sweden, United States Seed, Series A B2B, Internet, DIY
J12
VC Fund
1 Sweden, Germany, Norway Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $420k–$65M
GroundBreak Ventures
VC Fund
1 Canada, United States, United Kingdom Seed, Series A, Pre-Seed Software, Real Estate, SaaS $530k–$13M
Bonnier Capital
VC Fund
1 Sweden, Finland, Germany Seed, Series A Internet, Software, E-Commerce $1M–$21M
Martin Lorentzon
Angel
1 Sweden, United Kingdom Seed Beauty, Coffee, Fashion
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Fashion, E-Commerce, Lifestyle
  • Stage:Seed, Series A
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Opna — Opna is a financing platform for climate projects that remove carbon and protect natural ecosystems. Opna offers data, proprietary risk assessments, and efficient capital structures, helping companies to translate net-zero committed capital from financial institutions, and corporates into direct financing across a project's lifecycle.
  • Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science.We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions,industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress.With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik.Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network.Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, United States, Ukraine

Investor stats

  • Total investments: 269
  • Round size: Seed $174k–$2.2M; Pre-Seed $236k–$1.4M
  • Lead/follow: 30% lead, 70% follow
  • Last fund: Likely still investing — fund raised in 2024

Portfolio highlights

  • FirstQFM — FirstQFM offers patent-pending AI foundation models for quantum computing.
  • Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
  • Inhalation Sciences — The PreciseInhale patented aerosol generation R&D platform delivers respirable dry powder aerosols from preclinical cell studies all the way through to human clinical trials, significantly accelerating drug development timelines. The platform’s one-animal-at-a-time system requires just milligrams, not grams of costly test substance for a fullPK study and delivers high-resolution lung data of, typically, <10% SD. We carry out Contract Research for novel and generic inhalation drug developers, toxicology and environmental research institutes and university research institutes in the inhalation and aerosolization field.
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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell

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Investment focus

  • Industry: Fashion, E-Commerce, B2B
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 8
  • Round size: Seed $400k–$1.9M; Pre-Seed $420k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Circulate — Find the best packaging for you and the planet in our marketplace
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: E-Commerce, Software, Retail
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 59
  • Round size: Seed $193k–$825k; Pre-Seed $611k–$2.5M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: Likely still investing — raised $40M in 2022

Portfolio highlights

  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — Berget AI is an AI platform that focuses on inference and agentic infrastructure, enabling businesses to deploy and expand open-source LLMs.
  • Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 63
  • Round size: Seed $960k–$5.4M; Series A $2.9M–$21M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
  • FirstQFM — FirstQFM offers patent-pending AI foundation models for quantum computing.
  • Ivy Interactive — Ivy is the the AI-first open source .NET framework that helps developers build powerful internal tools faster without reinventing the wheel.Ivy is an open-source tool that makes it incredibly easy to create and deploy .NET applications, powered by AI. Start building smarter applications faster. AI powered .Net development. The ultimate toolkitfor building internal apps - App Generator Turn any database into full-featured backoffice applications in minutes with AI. - Database Generator - Design, build and deploy production quality databases models with AI. - Add Authentication - Ivy provides a variety of build in authentication providers to add sign in to your apps. - Dashboard Generator- Build and deploy dashboard in minutes. - One-Click Cloud Deploy - Deploy to Azure, AWS or GCP in seconds.
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Internet, Software, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $193k–$5.1M; Pre-Seed $420k–$1.6M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Round size: Seed $370k–$482k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, 3D Technology, Virtual Reality
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 7
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.3M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's government agency for innovation. Our mission is to contribute to sustainable growth by improving the conditions for innovation. We do this mainly by funding innovation projects and the research needed to develop new solutions. We also invest long term in strong research and innovation environments. We stimulatecollaborations between companies, universities and other higher education institutions, public services, civil society and other actors. Our activities also focus on strengthening international cooperation. Each year, Vinnova invests around $350 millions in fostering innovation. Most of these funds are allocated via calls for proposals in which companies, public sector actors and other organisations apply for funding. All investments are continuously monitored and evaluated and we regularly analyse the impacts of our investments.

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Investment focus

  • Industry: Health Care, Software, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States

Investor stats

  • Total investments: 79
  • Round size: Seed $30k–$360k; Grant $27k–$570k
  • Lead/follow: 66% lead, 34% follow

Portfolio highlights

  • Imvi Labs — Imvi Labs develops a VR and app based solutions for eye coordination and reading speed.
  • Proteinish — Proteinish creates textured plant protein solutions to improve the quality and scalability of alternative protein products.
  • Smartports
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H&M Group Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

H&M Group Ventures is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 57
  • Round size: Seed $2M–$7.1M; Series A $1.9M–$50M
  • Lead/follow: 28% lead, 72% follow

Portfolio highlights

  • AltMat
  • Rondo Energy — Zero-Carbon Industrial Heat: The Rondo Heat Battery provides low-cost, zero-emission heat for global industry.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: Fashion, Lifestyle, Marketplace
  • Stage:Seed, Series A, Series B
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $1.6M–$3.2M; Series A $3.2M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Anaheta von Berenberg-Consbruch
Angel · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M; Angel $579k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

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Investment focus

  • Industry: E-Commerce, Fashion, Shoes
  • Stage:Seed, Series B
  • Geography: Sweden, Finland

Investor stats

  • Total investments: 6
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
  • CHIMI — Founded in Stockholm in 2016 on the idea of creating eyewear, ready-to-wear and accessories engineered for a fearless lifestyle.
  • John Henric — Free Shipping & Fast Delivery. Discover our wide range of Men's accessories & Shirts. From ties and pocket squares to dressed shirts.
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Internet, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 36
  • Round size: Seed $329k–$2.1M; Pre-Seed $165k–$1.6M
  • Lead/follow: 11% lead, 89% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • CRACI — CRACI is a platform that automates EU Cyber Resilience Act compliance for product and service companies. It also secures software supply chains against attacks and vulnerabilities.
  • CYBRET AI — CYBRET AI is an AI security research and development lab that develops autonomous security solutions with humans in and not in the loop.
  • Newly — Newly is the easiest way to build and ship cross-platform mobile apps — no senior engineering team required.Our mission is to empower a new generation of builders to launch high-quality native mobile apps without getting blocked by code, complexity, or cost.We’re building the first truly accessible mobile app development tool — combining thespeed of no-code with the power of real code when you need it — and opening the door for the estimated 99.5% of people who currently can’t build mobile apps on their own.Newly is used by early-stage founders, junior developers, designers, and product teams who want to ship faster and smarter.
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Software, Artificial Intelligence, Energy
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, Germany, Sweden

Investor stats

  • Total investments: 58
  • Round size: Seed $2M–$8M; Pre-Seed $1M–$2.9M; Series A $12M–$33M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • VEAT — VEAT is on a mission to make healthy, plant-based foods more accessible. We cook and prepare our fresh meals locally at Stora Essingen and deliver them daily to our vending machines throughout the city.
  • HIVED — Looking for a greener, cheaper and better way to send your parcels? All parcels tracked and insured. Same-day, next-day and other options. Contact us today.
  • Monta — Monta's EV charging management software helps industry pioneers to streamline their operations and deliver stellar EV charging experiences to their customers.
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 19
  • Round size: Seed $4M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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Antler
VC Fund · Singapore, Central Region, Singapore · 1 investments in Sweden Fashion startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, Australia, United Kingdom

Investor stats

  • Total investments: 1197
  • Round size: Seed $196k–$5.8M; Pre-Seed $104k–$1.1M; Series A $4.6M–$29M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely actively investing — fresh fund, raised $72M in 2024

Portfolio highlights

  • Sapyen — We take the fear out of infertility for men. Test for it at home, without stepping out to the hospital and get personalised health recommendations to improve sperm health and increase your chances of conceiving.
  • RubiLabs — RubiLabs Inc provides a platform for unifying, monitoring, and analyzing organizational data. RubiLabs software enables analysts and operators across risk, compliance, and security teams to collaborate and interpret large volumes of information in real time. The company’s platform is designed to help institutions make sense of complex, fragmenteddata by transforming it into a coherent operational picture for risk detection, continuous monitoring, and investigative workflows.
  • One Key Access — One Key Access is an interface to the world of couriers to enable 24/7 frictionless deliveries.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: Fashion, E-Commerce, Manufacturing
  • Stage:Series A, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow

Portfolio highlights

  • Gisou — Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com
  • 111Skin — 111Skin is committed to positive luxury skincare not only pushing the boundaries of technological change, but also establishing a more sustainable, philanthropic, and female-led future of skincare. In addition to sourcing ethical materials and cutting-edge ingredients.
  • Joone — Joone provide eco-friendly and respectful babycare products.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Gaming, Fashion, Internet
  • Stage:Series A, Series C
  • Geography: France, Sweden

Investor stats

  • Total investments: 4
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • Oh BiBi Games — At Oh BiBi we believe that we're only at the beginning of what mobile gaming can offer the world! Makers of Frag Pro Shooter.
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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CapitalT
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 1 investments in Sweden Fashion startups

CapitalT is a venture capital fund investing in tech companies in climate tech, future of work, education, and web3/the new social. They help exceptional teams develop groundbreaking ideas to grow better, scale faster, and change across their industries.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: The Netherlands, United Kingdom, Sweden

Investor stats

  • Total investments: 36
  • Round size: Seed $2.1M–$11M; Pre-Seed $585k–$3.1M
  • Lead/follow: 50% lead, 50% follow
  • Last fund: May invest from a new fund soon — raised $41M in 2020

Portfolio highlights

  • Wizenoze — At the heart of the WizeNoze platform is a set of powerful classification algorithms. A smart content editor enables writers and publishers to quickly write and rephrase texts for children, assisted by real-time classification suggestions provided by their algorithms. Developers can easily tap into all the platform's features via an API.Combined with a powerful search engine, the Wizenoze platform provides everything you need to create world-class content for children.
  • AI-BOB — AI-BOB helps property developers and architects eliminate building errors, reduce rework, and optimize designs.
  • Overstory — Overstory applies artificial intelligence to high-resolution satellite imagery to provide real-time analytics of natural resources. We help to prevent forest fires, deforestation, power outages and are on a mission to create a more sustainable environment. Our insights on the quantity and quality of natural resources help to improve decision-makingby electric utility companies, forestry companies and NGOs.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 14
  • Round size: Seed $687k–$1.9M; Angel $600k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Computer
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
  • GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.
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Karl Prytz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Karl Prytz

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Seed, Series B
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • ASKET — The Pursuit Of Less since 2015. Invest in fewer but better garments. Exclusively organic and recycled materials and European craftsmanship. Worldwide delivery.
  • Klint Home — https://www.instagram.com/klinthome.se/
  • Binary Brains AB — We offer AI-powered prediction modules that are easily integrated into your existing systems
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 32 in the past 12 months

Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 400 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicornsRevolut, Hopin, Sorare, Pleo, and wefox along with fast-growing businesses such as Grover, viz.ai and Ezra. Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support and a global network built upon more than a decade's experience backing exceptional talent.Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.

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Investment focus

  • Industry: Software, FinTech, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 308
  • Lead/follow: no public data

Portfolio highlights

  • Sylvera — Sylvera Carbon offset ratings make offset quality and risks transparent. We make offsets auditable for offset sellers, intermediaries, buyers and investors.
  • Outverse — A community platform that's easier to use, better organised and designed for real interaction.
  • Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
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Christian von Koenigsegg
Angel · 1 investments in Sweden Fashion startups

Christian Von Koenigsegg is the founder and CEO of Koenigsegg Automotive AB.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 9
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: Internet, E-Commerce, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Canada, Sweden

Investor stats

  • Total investments: 40
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: May invest from a new fund soon — raised $50M in 2020

Portfolio highlights

  • Finofo — Finofo allows you to send and receive money globally, convert currencies, and automate your accounts payables - all from one place.
  • Glassbox — Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.
  • ThreeV Technologies, Inc. — End to End Inspection Lifecycle Management Platform using AI
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GP Bullhound
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

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Investment focus

  • Industry: Software, E-Commerce, Internet
  • Stage:Series B, Series A
  • Geography: United Kingdom, Sweden, Spain

Investor stats

  • Total investments: 105
  • Round size: Series A $2M–$27M; Series B $3.7M–$42M
  • Lead/follow: 22% lead, 78% follow
  • Last fund: May invest from a new fund soon — raised $317M in 2020

Portfolio highlights

  • Nivo — Nivo is transforming regulated industries with instant messaging protected by bank standard authentication. With Nivo, customers, partners, and lending teams are connected, making getting a regulated product quick and easy.
  • Wallapop — wallapop, make money selling the stuff you don't need any more and find nice opportunities in your area
  • Mentimeter — Interact with your audience using real-time voting. No installations or downloads required - and it's free!
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Lena Apler
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Lena Apler is the Founder and CEO of Collector Bank.

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Investment focus

  • Industry: Fashion, E-Commerce, Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 10
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
  • Songsay — Share music video clips like gifs with sound!
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 21
  • Round size: Seed $250k–$5M; Angel $300k–$373k; Pre-Seed $233k–$1.1M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.5M in 2019

Portfolio highlights

  • Digitail — Grow your practice, offer a modern client experience, and automate routine practice tasks with the proven all-in-one veterinary software.
  • Dreamdata — Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack businesses.
  • Paraglide AI — Paraglide AI agents handle your financial inbox, automatically reply to invoice inquiries from clients, pursue past-due invoice payments, and customize collections at scale.
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Northzone
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Northzone is a multi-stage venture capital firm operating across Europe and the US. Since 1996, it has backed more than 250 companies, including Spotify, Klarna, Spring Health, and Black Forest Labs.

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Investment focus

  • Industry: Software, FinTech, Information Technology
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 321
  • Round size: Seed $2.4M–$17M; Series A $4M–$40M; Series B $6.7M–$95M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — raised $1.2B in 2022

Portfolio highlights

  • Stream — Stream is a financial services firm that allows employees to stream their earned wages into their accounts through an instant app. The app allows them to have complete control over when they get paid. It also effectively ends the need for employee advances, loans, and employee stress suffered from short-term, unplanned financial obligations. Thecompany aims to play a key role in reducing the poverty premium and preventing employees from entering cycles of debt caused by overdraft fees, high-interest credit, or payday loans.
  • HappyOrNot — With HappyOrNot you learn when, where and why customers are happy or not. Take action and improve with real-time customer feedback insights.
  • GovDash — Realize allows users to link brokerage accounts, view real-time account data, and place trades from any app. We currently support over 90 million accounts at the largest retail brokerages in the US.We're revenue-generating and backed by top investors like Y Combinator, Craft Ventures, Global Founders Capital, Soma Capital, Olive Tree Capitaland more.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Biotechnology, Information Technology, AgTech
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $579k–$1.4M; Pre-Seed $90k–$282k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Sonicflora — Plants have always been speaking. We can now understand them.
  • Polar Light Technologies — Polar Light Technologies focuses on developing the next generation of Nano and micro LED technology.
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Heartcore Capital
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

Heartcore Capital invests in companies re-enchanting the world through technology.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Seed, Series A, Series B
  • Geography: Denmark, United States, Germany

Investor stats

  • Total investments: 199
  • Round size: Seed $1.3M–$12M; Series A $3.4M–$27M; Series B $9.6M–$76M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: Likely still investing — raised $250M in 2021

Portfolio highlights

  • Skynopy — Skynopy offers an end-to-end connectivity solution for satellite operators to communicate with their satellites in Low-Earth Orbit.
  • TrapLight Games — A hard-hitting mobile game studio from Finland. Traplight is a premium mobile games studio with 10+ years of game development expertise at the highest level. Our ambition is to create world class, chart topping, scalable game services.
  • Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investment focus

  • Industry: Software, Real Estate, Property Management
  • Stage:Pre-Seed
  • Geography: Sweden, Norway

Investor stats

  • Total investments: 5
  • Round size: Pre-Seed $530k–$700k
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • laiout — We are a team of entrepreneurs tasked with reducing the time and frustration involved when designing early stage floor plans for large developments and existing properties.With support from world's biggest early-stage VC and several of our international future clients our team is helping to optimize this tedious architectural design phasesaving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Emilia Poret
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Emilia de Poret is a Swedish singer.

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Investment focus

  • Industry: Fashion, Photography, Staffing Agency
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 3
  • Round size: Seed $400k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
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Magnus Emilson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Magnus Emilson - Founder & Executive Chairman @ Visit Group

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Investment focus

  • Industry: E-Commerce, B2B, Mobile
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 7
  • Round size: Seed $328k–$7.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • SleepCure
  • Dold Adress — Dold Address is a privacy protection service that identifies and removes personal information from the internet, including search engines such as Google and public records.
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Jacob De Geer
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.

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Investment focus

  • Industry: Internet, IaaS, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 8
  • Round size: Seed $549k–$16M; Series A $963k–$15M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • Holyvolt — Our mission is to provide the world with high-efficiency renewable energy solutions at an affordable cost and with minimal environmental impact.
  • MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
  • Gilion (Formerly Ark Kapital) — Ark Kapital is a precision financing company that empowers technology businesses to grow faster, enables owners to maintain control, and reduces risk for investors. ArK is founded by a world-class AI technology developer, a six-time-founder, and the veteran banker you always wanted.
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Course Corrected
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

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Investment focus

  • Industry: Energy, Renewable Energy, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 26
  • Round size: Seed $307k–$10M; Pre-Seed $133k–$8.2M; Series A $66k–$8.1M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

  • Tavion — Tavion is a developer of battery energy storage systems that is expediting Europe's shift to renewable energy. Tavion creates and runs utility-scale BESS infrastructure to improve grid flexibility, stabilize intermittent renewable power, and promote energy independence in European markets.
  • Engrate — Engrate is the AI-native energy connectivity platform that integrates trading markets, grid systems, and energy data. We eliminate 90% of integration development time, letting you focus on building core value instead of connectivity.
  • Renasens AB
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 15 years been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Most recently Johan has launched, grown andexited the Northern European operations of Match.com, where he despite entering the market when it was already a crowded space, led the company to dominate the online dating category in the region.

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Investment focus

  • Industry: Fashion, Big Data, Social Media
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Zenith Venture Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Zenith is a venture capital firm founded in 2015 as a family office, closed to external investors, investing in challengers with scalable business models in fast growing industries. Zenith offers a unique eco-system of experience and competence to its portfolio companies. Since Zenith's partners always take an active role alongside theentrepreneurs, the Zenith team contributes with insight, creativity, and passion, and work together to grow the businesses.Zenith is a young company yet its ambition is high. Operating in the interesting and fast-growing Scandinavian market, Zenith believes that a sharp eye, an opportunistic approach, and fast action are crucial in finding exciting investments and attracting the right entrepreneurs in order to grow faster and more profitable together with them.Zenith provides the unique opportunity to invest in a number of exciting companies with strong growth that is otherwise impossible for private investors to access. With an extensive network that generates leads, Zenith is in an ideal position to establish new relationships and further strengthen the flow of new investment proposals. By leveraging Zenith's network model on a case-by-case basis together with the best possible team, it can better evaluate new investment opportunities and support and add value to its existing portfolio companies.

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Investment focus

  • Industry: Apps, Software, Mobile
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • Hedda — Hedda is an AI-powered bid writing platform.
  • Leeroy — Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile. Leeroy provides merchants with tools to communicate and interact with the customer in real time leveraging efficiency, revenues and customer experience putting the merchant in the driver seat. The company's platform is aproduction and distribution tool for several different digital channels: in-store with communication by digital signage and by mobile to enhance loyalty.
  • Fan League — Innovative and social games focused on English football
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Shervin Razani
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Lead/follow: no public data

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Artificial Intelligence
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 46
  • Lead/follow: no public data

Portfolio highlights

  • mayk — Mayk sounds. Mayk music. Mayk noise. Mayk it... In an app.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Vira Health — Clinically-backed support for your global workforce, from family building through midlife and beyond.
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is an investor and advisor at Before joining Spotify, Söderström was the director of product and business development at the chief executive officer of In 2006, Söderström was named Swedish IT entrepreneur of the year by Internet Magazine. In the following year, he was voted one of Sweden’s 50 most influential people under 40 by Shortcut, a career networking site.Söderström holds a master’s degree in electro engineering from

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Investment focus

  • Industry: B2B, Internet, DIY
  • Stage:Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 5
  • Lead/follow: no public data

Portfolio highlights

  • Digiexam — Lower cost of examination, fair and unbiased grading, and less administration, all possible with our robust and secure platform. Learn more on our website!
  • Left or Right — Left or Right is a social decision app that helps its users make everyday decisions with confidence and ease. Left or Right is a fashionable tool for instant feedback. Users can get advice​ from friends and the Left or Right community, by publishing images in a poll. Users can also give advice and discover trends.
  • Nordic Air Defence — Nordic Air Defence builds cutting-edge solutions for modern aerial security. Made in Sweden.
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

J12 is a thesis-driven venture capital firm partnering early with technical founders across Europe to build category-defining data and AI companies across infrastructure, tooling, and domain-specific applications

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Germany, Norway

Investor stats

  • Total investments: 57
  • Round size: Seed $1.5M–$7.7M; Pre-Seed $420k–$1.7M; Series A $7M–$65M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
  • VALIDIO — Real-time data validation and data quality monitoring for modern data teams. Abstracting complexity away from data engineering.
  • CURE: One app, all things health — CURE connects local pharmacies with customers throughout its platform and delivers healthcare-related goods directly to the consumer.
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GroundBreak Ventures
VC Fund · Toronto, Ontario, Canada · 1 investments in Sweden Fashion startups

GroundBreak Ventures™ is a property technology venture capital fund based out of Toronto and is focused on reimagining how and where people live and work. We invest in companies as early as ideation and provide both the capital and the domain expertise necessary to support the growth of our entrepreneurs, as well as the businesses they worktirelessly to build. Our goal is to invest in 5 – 10 emerging companies annually from around the world, with an emphasis on North America.

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Investment focus

  • Industry: Software, Real Estate, SaaS
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Canada, United States, United Kingdom

Investor stats

  • Total investments: 37
  • Round size: Seed $1.1M–$4.1M; Pre-Seed $530k–$1.7M; Series A $4M–$13M
  • Lead/follow: 22% lead, 78% follow

Portfolio highlights

  • Enertiv — Enertiv's is a CRE technology company that transforms building data into asset value. Top owners and operators have adopted Enertiv as their primary smart building technology and a key component in their overall PropTech strategy.
  • Crewscope — Crewscope built the technology with crews on-site to be user-friendly and help motivate and retain construction crews with digital tools. They are proactive with regard to setting up pumps, protecting their work at night, and thinking about potential obstacles.
  • Local Logic — Since 2015, Local Logic has helped you connect with real estate buyers, sellers, renters, and borrowers at every stage of their journey.
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Bonnier Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

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Investment focus

  • Industry: Internet, Software, E-Commerce
  • Stage:Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 58
  • Round size: Seed $1M–$6.6M; Series A $3.4M–$21M
  • Lead/follow: 40% lead, 60% follow

Portfolio highlights

  • Acast — Want to start a podcast? Acast can help. We're the world's leading independent podcast company, helping creators and advertisers reach listeners globally.
  • Mediaflow Europe — Mediaflow Europe is a SaaS company that provides its platform for image, video, design, templates, and document sharing and management.
  • Kyra — Scaling end-to-end campaigns with the creators, content, and clarity your brand's been missing. Powered by AI technology, curated by humans.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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Fashion Investor funding in Sweden at a glance

Stats across 65 deals from 75 investors.

75
investors
in Sweden Fashion startups
65
deals
in Sweden Fashion startups
$744k
median round
in Sweden Fashion startups
33%
lead investors
lead at least one round
18%
Seed
most common funding stage
63/37
VC / Angel
share of investor count

Access all 75 investors in Sweden Fashion startups.

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