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Top 50 Fashion Startup Investors in Sweden (October 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Venture - Series Unknown round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Propel Capital
VC Fund
12 Sweden, United States, Norway Convertible Note, Pre-Seed, Seed Software, E-Commerce, Health Care $24k–$615k
Almi Invest
VC Fund
10 Sweden, Norway, United States Venture - Series Unknown, Seed Software, Health Care, Information Technology $226k–$3.5M
Antler
VC Fund
5 United States, Singapore, Australia Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $100k–$29M
eEquity
VC Fund
4 Sweden, Denmark, Finland Venture - Series Unknown, Private Equity, Seed E-Commerce, Fashion, Retail $2.4M–$15M
Cristina Stenbeck
Angel
4 Sweden, Germany, United Kingdom Seed, Series A, Venture - Series Unknown Software, Fashion, Lifestyle $400k–$2.8B
Fredrik Mansson
Angel
3 Sweden Seed, Angel Beauty, Fashion, Lifestyle $76k–$593k
Verdane
VC Fund
3 Sweden, Norway, Germany Venture - Series Unknown, Private Equity Software, E-Commerce, Information Technology $2.2M–$100M
CapitalT
VC Fund
2 The Netherlands, United Kingdom, Sweden Pre-Seed, Seed, Venture - Series Unknown Software, Artificial Intelligence, Information Technology $585k–$11M
Peter Settman
Angel
2 Sweden Seed Beauty, Fashion, Lifestyle $76k–$593k
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Pre-Seed, Seed, Series A Gaming, Video Games, 3D Technology $530k–$13M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Venture - Series Unknown, Pre-Seed Software, Information Technology, Internet $237k–$5.3M
FJ Labs
VC Fund
2 United States, United Kingdom, Brazil Seed, Series A, Series B Software, E-Commerce, Financial Services $1.2M–$65M
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, Legal Tech $400k–$11M
Vinnova
VC Fund
2 Sweden, United States, Canada Grant, Seed, Pre-Seed Software, Health Care, Biotechnology $28k–$1.4M
Luminar Ventures
VC Fund
2 Sweden, Norway, United States Seed, Series A, Pre-Seed Software, Information Technology, SaaS $420k–$21M
H&M Group Ventures
VC Fund
2 Sweden, United States, United Kingdom Series A, Venture - Series Unknown E-Commerce, Fashion, Textiles $582k–$45M
Martin Lorentzon
Angel
2 Sweden, United Kingdom Seed, Venture - Series Unknown Beauty, Coffee, Fashion $1.1M–$60M
Wellstreet
VC Fund
2 Sweden, Norway, Finland Venture - Series Unknown, Seed Software, E-Commerce, Retail $216k–$5M
Magnus Emilson
Angel
1 Sweden Seed, Angel, Pre-Seed E-Commerce, B2B, Events $401k–$8.2M
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed, Angel Health Care, Artificial Intelligence, Software $348k–$5.9M
Gustav Söderström
Angel
1 Sweden, United States, Germany Seed, Angel, Series A Software, B2B, Internet $401k–$15M
Ludvig Linge
Angel
1 Sweden Seed, Venture - Series Unknown, Angel Software, Apps, Mobile Apps $119k–$1.1M
Jacob De Geer
Angel
1 Sweden, United States, United Kingdom Seed, Series A FinTech, Internet, Financial Services $549k–$26M
J12
VC Fund
1 Sweden, Norway, Germany Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $974k–$30M
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $1.5M–$14M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Venture - Series Unknown Software, SaaS, Big Data $90k–$1.5M
SF Ventures
VC Fund
1 Sweden, Norway Venture - Series Unknown, Pre-Seed Software, Real Estate, Property Management $342k–$3.3M
Northzone
VC Fund
1 United States, Sweden, United Kingdom Series A, Series B, Seed Software, Artificial Intelligence, FinTech $2.5M–$100M
Emilia Poret
Angel
1 Sweden, The Netherlands Seed, Angel Fashion, Cosmetics, Photography $400k–$1.4M
Proptech Farm
VC Fund
1 Sweden, Thailand Seed, Pre-Seed Real Estate, Marketplace, Property Management $475k–$3.2M
Bonnier Capital
VC Fund
1 Sweden, Finland, Germany Venture - Series Unknown, Seed, Series A E-Commerce, Internet, Software $1M–$61M
LIU Invest
VC Fund
1 Sweden Venture - Series Unknown, Seed, Pre-Seed Information Technology, AgTech, Agriculture $88k–$3.5M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed, Venture - Series Unknown Software, SEO, SaaS
Pale blue dot
VC Fund
1 United Kingdom, Germany, Sweden Seed, Pre-Seed, Series A Software, Artificial Intelligence, Energy $1M–$30M
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, Artificial Intelligence, SaaS $250k–$5M
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Venture - Series Unknown, Angel Apps, Retail, Payments $425k–$2.1M
Watertower Ventures
VC Fund
1 United States, Canada, Sweden Seed, Pre-Seed, Series A Software, E-Commerce, FinTech $300k–$8M
Jonas Tellander
Angel
1 Sweden Angel Apps, SaaS, Fashion $275k–$720k
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Pre-Seed, Seed, Venture - Series Unknown Software, Information Technology, Internet $183k–$4M
Otiva
VC Fund
1 Sweden, France, United Kingdom Seed, Series A, Venture - Series Unknown FinTech, E-Commerce, Food and Beverage $700k–$67M
Seedcamp
VC Fund
1 United Kingdom, United States, France Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $587k–$30M
Jonas Nordlander
Angel
1 Sweden, United Kingdom Venture - Series Unknown, Seed Apps, Fashion, Medical $700k–$8.7M
Filip Engelbert
Angel
1 Sweden, United Kingdom Venture - Series Unknown, Seed Apps, Fashion, Medical $700k–$8.7M
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Venture - Series Unknown, Series B E-Commerce, Fashion, Beauty
Time for Growth
VC Fund
1 France, Sweden Private Equity, Series A, Series C Gaming, Fashion, Internet
Zenith Venture Capital
VC Fund
1 Sweden, Denmark, United Kingdom Venture - Series Unknown, Seed Apps, Sports, Software $701k–$5.6M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Christian von Koenigsegg
Angel
1 Sweden Angel Fashion, Children
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
Karl Prytz
Angel
1 Sweden Seed, Series B E-Commerce, Retail, Fashion
Access all 130 investors in Sweden Fashion startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Propel Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 12 investments in Sweden Fashion startups

Founded in 2014, Propel Capital has invested in over 170+ Sting startups. Offering generous investments to early-stage tech companies.

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Investment focus

  • Industry: Software, E-Commerce, Health Care
  • Stage:Convertible Note, Pre-Seed, Seed
  • Geography: Sweden, United States, Norway

Investor stats

  • Total investments: 173
  • Round size: Seed $24k–$615k; Pre-Seed $34k–$580k; Convertible Note $34k–$55k
  • Lead/follow: 7% lead, 93% follow
  • Last fund: Likely still investing — raised $3M in 2022

Portfolio highlights

  • Mother — Mother is a deep-tech mental health company that aims to fill the niche between conventional health services and self-help approaches.
  • Seaqure Labs AB — Seaqure Labs is a biotech startup utilizing mycoproteins as the solution for current unsustainable methods within aquaculture. Grounded in the fundamental principles of the circular economy, the technology empowers us to manufacture sustainable, economically viable ingredients, great for the planet and great for fish.
  • Freya Industries — Freya Industries builds the intelligence layer for physical security: connected sensors and the platform that turns what they capture into actionable insights
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Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 10 investments in Sweden Fashion startups

Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science. We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions, industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress. With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik. Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network. Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 552
  • Round size: Seed $226k–$2.2M; Venture - Series Unknown $326k–$3.5M
  • Lead/follow: 34% lead, 66% follow
  • Last fund: Likely still investing — raised $64M in 2024

Portfolio highlights

  • FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
  • Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
  • Indevex AB — Indevex is a science-based and privately owned biotech company from Sweden. A natural and reliable partner, providing evidence based natural nutrition concepts based on the patented NGC™ Formula.
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Antler
VC Fund · Singapore, Central Region, Singapore · 5 investments in Sweden Fashion startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: United States, Singapore, Australia

Investor stats

  • Total investments: 2387
  • Round size: Seed $158k–$4.6M; Pre-Seed $100k–$600k; Series A $4.1M–$29M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely actively investing — fresh fund, raised $7.5M in 2026

Portfolio highlights

  • iiba — Iiba is a geospatial platform that specializes in providing location information related to child-rearing.
  • Obud — Obud is a wellness reservation systems that is designed for holistic health and lifestyle management purposes. The company's systems offer a comprehensive suite of tools for booking wellness activities, managing schedules, and accessing curated wellness programs, enabling wellness centers to streamline their operations, enhance userengagement, and promote a balanced and healthy lifestyle.
  • Plouton AI —
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

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Investment focus

  • Industry: E-Commerce, Fashion, Retail
  • Stage:Venture - Series Unknown, Private Equity, Seed
  • Geography: Sweden, Denmark, Finland

Investor stats

  • Total investments: 29
  • Round size: Seed $2.4M–$15M; Private Equity $3.6M–$7.4M; Venture - Series Unknown $2.4M–$7.1M
  • Lead/follow: 52% lead, 48% follow
  • Last fund: May invest from a new fund soon — raised $90M in 2015

Portfolio highlights

  • Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • Camphouse — Camphouse unifies media planning, budgets, activation and reporting in one platform, so advertisers and agencies plan with clarity and control.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Software, Fashion, Lifestyle
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M; Venture - Series Unknown $1.1M–$2.8B
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Opna — We manage sourcing, financing, and delivery end-to-end for projects constrained by critical equipment supply. Your balance sheet stays free, your programme keeps the flexibility it needs, and you power up on time.
  • Fides — Fides is your one-stop-shop for corporate governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in all entities and committees. Orchestrate, execute and document resolutions,approvals and meetings. Create a revision-proof audit trail of any duty fulfilled and decision made.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 6
  • Round size: Seed $76k–$593k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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Verdane
VC Fund · Oslo, Oslo, Norway · 3 investments in Sweden Fashion startups

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Venture - Series Unknown, Private Equity
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 171
  • Round size: Private Equity $11M–$100M; Venture - Series Unknown $2.2M–$96M
  • Lead/follow: 46% lead, 54% follow
  • Last fund: Likely actively investing — fresh fund, raised $2B in 2025

Portfolio highlights

  • Babyshop — Babyshop was founded in 2006 with vision of building the best online store in the northern parts of Europe for children clothing. Babyshop want to inspire by offer an exclusive shopping experience and excellent customer service with the best mixture of high-quality brands. Here you'll find baby and children's clothes, shoes, toys,strollers, car seats, maternity clothes, accessories and more for children 0-10 years.
  • Guardsquare — Guardsquare is the leader in mobile application security, with multi-layered protection for your Android and iOS apps. Learn more.
  • Eterno Health — Eterno Health operates in the healthcare sector, providing spaces where medical practitioners can independently conduct their practices. The company focuses on preventative healthcare, offering modern facilities for doctors and therapists across various specialties. Eterno Health supports a wide range of health services, aiming to enhance patientcare through accessible and well-equipped practice areas. The organization also engages in health consultations and treatments, ensuring that these services are delivered in state-of-the-art environments. Eterno Health is committed to strengthening health outcomes by facilitating quality healthcare services.
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CapitalT
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 2 investments in Sweden Fashion startups

CapitalT is a venture capital fund investing in tech companies in climate tech, future of work, education, and web3/the new social. They help exceptional teams develop groundbreaking ideas to grow better, scale faster, and change across their industries.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Venture - Series Unknown
  • Geography: The Netherlands, United Kingdom, Sweden

Investor stats

  • Total investments: 41
  • Round size: Seed $2.1M–$11M; Pre-Seed $585k–$3.7M
  • Lead/follow: 54% lead, 46% follow
  • Last fund: Likely actively investing — fresh fund, raised $58M in 2025

Portfolio highlights

  • Xylo — Xylo offers higher quality processes with full officer oversight, reducing planning uncertainty and boosting UK housing delivery.
  • Overstory — Overstory combines AI and advanced satellite imagery to help electric utilities pinpoint and prioritize vegetation risks before they materialize. With Overstory's vegetation intelligence, transmission and distribution operators can make smarter decisions about the vegetation around their power corridors, optimizing resources and improvingoperational efficiency. This helps prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid.
  • New Dawn Bio — New Dawn Bio is a biotechnology research firm that specializes in wood production.
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Peter Settman
Angel · 2 investments in Sweden Fashion startups

Peter Settman

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Seed $76k–$593k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Video Games, 3D Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 8
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.4M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
Show all investments...

Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Software, Information Technology, Internet
  • Stage:Seed, Venture - Series Unknown, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $237k–$5.3M; Pre-Seed $420k–$1.6M; Venture - Series Unknown $274k–$1.4M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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FJ Labs
VC Fund · New York, New York, United States · 2 investments in Sweden Fashion startups

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer facing startups.

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Investment focus

  • Industry: Software, E-Commerce, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United States, United Kingdom, Brazil

Investor stats

  • Total investments: 1805
  • Round size: Seed $1.2M–$9.8M; Series A $5M–$30M; Series B $10M–$65M
  • Lead/follow: 3% lead, 97% follow
  • Last fund: May invest from a new fund soon — raised $5.5M in 2016

Portfolio highlights

  • HUNTY — HUNTY is a platform that help people find jobs by connecting them with world class mentors who prepare them for the job search process. And people only pay when they get hired.
  • Causa Prima — Causa Prima develops software to help finance teams handle both sides of every transaction on one network. The company's AI agents handle invoicing, disputes, and discounts on behalf of clients. It provides a network for the financial operations of businesses.
  • Goodweek — The AI management platform that gives partners and businesses one secure place for every AI model.
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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell is the Chairman and CoFounder of Syre. She previously worked at X Shore as a Chairman of the Board. Susanna Campbell attended Stockholm School of Economics.

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Investment focus

  • Industry: Fashion, E-Commerce, Legal Tech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 10
  • Round size: Seed $400k–$2.1M; Pre-Seed $420k–$1.5M; Series A $11M–$11M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Miramis — Discover Miramis (formerly Pocketlaw), AI-native contract management software to streamline contract lifecycles. Create, review, approve, sign and store.
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's government agency for innovation. Our mission is to contribute to sustainable growth by improving the conditions for innovation. We do this mainly by funding innovation projects and the research needed to develop new solutions. We also invest long term in strong research and innovation environments. We stimulate collaborations between companies, universities and other higher education institutions, public services, civil society and other actors. Our activities also focus on strengthening international cooperation. Each year, Vinnova invests around $350 millions in fostering innovation. Most of these funds are allocated via calls for proposals in which companies, public sector actors and other organisations apply for funding. All investments are continuously monitored and evaluated and we regularly analyse the impacts of our investments.

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Investment focus

  • Industry: Software, Health Care, Biotechnology
  • Stage:Grant, Seed, Pre-Seed
  • Geography: Sweden, United States, Canada

Investor stats

  • Total investments: 95
  • Round size: Seed $30k–$831k; Grant $28k–$597k; Pre-Seed $60k–$1.4M
  • Lead/follow: 65% lead, 35% follow

Portfolio highlights

  • Ynvisible Interactive — Ynvisible offers a printed e-paper display technology which is a more cost-effective e-paper solution than other options on the market. Our services range from R&D projects and prototyping, to contract manufacturing of printed electronics devices.
  • Rivus Batteries — Rivus is a start-up that serves as the commercialization platform for the aqueous organic flow battery technology.
  • Aventix — Aventix is a bioanalytics/life-science instrumentation company that develops sensor-based laboratory tools.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 70
  • Round size: Seed $960k–$5.4M; Pre-Seed $420k–$4M; Series A $8.3M–$21M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $69M in 2023

Portfolio highlights

  • FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
  • Ivy Interactive — Ivy is the the AI-first open source .NET framework that helps developers build powerful internal tools faster without reinventing the wheel.Ivy is an open-source tool that makes it incredibly easy to create and deploy .NET applications, powered by AI. Start building smarter applications faster. AI powered .Net development. The ultimate toolkitfor building internal apps - App Generator Turn any database into full-featured backoffice applications in minutes with AI. - Database Generator - Design, build and deploy production quality databases models with AI. - Add Authentication - Ivy provides a variety of build in authentication providers to add sign in to your apps. - Dashboard Generator- Build and deploy dashboard in minutes. - One-Click Cloud Deploy - Deploy to Azure, AWS or GCP in seconds.
  • IPercept — At IPercept we provide AI-based, hardware-enabled software solutions and services that can best be described as the fitness tracker for complex industrial machines. At the push of a button, you can learn about a machines’ health, down to micrometer changes for each critical component. You can get insights into what maintenance activities you shouldapply and when. You can monitor how the machines are operated, how to optimize their utilization and much more. All of this is achieved through a plug-n-play installation - for old machines as well as new. All securely provided without requiring access to any machine controllers or IT-systems. These services reduce maintenance costs, downtime and increase productivity - a solid ROI for our customers. In 5 years, most complex industrial machinery sold in the world will be supported by our technology.
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H&M Group Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

H&M Group Ventures is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Venture - Series Unknown
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 61
  • Round size: Series A $2.2M–$45M; Venture - Series Unknown $582k–$9M
  • Lead/follow: 28% lead, 72% follow

Portfolio highlights

  • AltMat — AltMat is a textile manufacturing firm that produces clothing materials, including natural fibers and yarns from agricultural wastes.
  • Yaga — Yaga is an online selling and shopping platform for new and preloved fashion. Buy preloved clothing safely or open your own shop and sell. Find unique second hand clothes, earn extra money and help save the Planet.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Round size: Venture - Series Unknown $1.1M–$60M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Jonathan Johansson, Tara Derakshan and Houman Ashrafzadeh .
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: Software, E-Commerce, Retail
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 66
  • Round size: Seed $216k–$1.4M; Venture - Series Unknown $319k–$5M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: Likely still investing — raised $40M in 2022

Portfolio highlights

  • Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — EU-compliant inference service and AI infrastructure built by developers for developers.
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Magnus Emilson
Angel · Gothenburg, Vastra Gotaland, Sweden · 1 investments in Sweden Fashion startups

Magnus Emilson - Founder & Executive Chairman @ Visit Group

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Investment focus

  • Industry: E-Commerce, B2B, Events
  • Stage:Seed, Angel, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $401k–$8.2M
  • Lead/follow: 11% lead, 89% follow

Portfolio highlights

  • Invajo — The all-in-one platform for event registrations, payments, and communication. Perfect for physical, digital, and hybrid events.
  • Incredible — Talk to your apps and automate tasks
  • Dold Adress — Dold Address is a privacy protection service that identifies and removes personal information from the internet, including search engines such as Google and public records.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz is based out of Stockholm, Stockholms Lan and is the General Partner of Cherry Ventures. Sophia previously worked at The Ink Factory as a Member of the Board of Directors. Sophia Bendz attended Stockholm University.

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Investment focus

  • Industry: Health Care, Artificial Intelligence, Software
  • Stage:Seed, Pre-Seed, Angel
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 51
  • Round size: Seed $408k–$5.9M; Angel $348k–$646k; Pre-Seed $800k–$2M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • 120ft — 120ft is a robotics and artificial intelligence company developing autonomous robotic systems and AI-powered solutions for industrial automation and manufacturing.
  • Scape — Scape is an AI email client that proactively drafts replies and surfaces what matters. Built for professionals who live in their inbox.
  • Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.
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Gustav Söderström
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Gustav Söderström is based out of Stockholm, Stockholms Lan, and is the Co-CEO, CPO, and CTO of Spotify. Gustav previously worked at Yahoo Finance as a Director of Business Development. Gustav Söderström attended Södertörn University. Gustav Söderström has been certified in Machine Learning.

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Investment focus

  • Industry: Software, B2B, Internet
  • Stage:Seed, Angel, Series A
  • Geography: Sweden, United States, Germany

Investor stats

  • Total investments: 9
  • Round size: Seed $401k–$15M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Nozomio — An applied AI lab making developer tools and free tech courses. Nozomio: https://t.co/MtOENst8hj Nia AI: https://t.co/fYIuJn09Pv
  • Digiexam — Run secure assessments inside the LMS your students already use, not in a separate browser. Lock down your LMS in one click with Digiexam Lockdown.
  • Eigen — Eigen is building on the next frontier of AI, emotional intelligence, to create the world's mutual friend and contribute to a more deeply connected future.
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $119k–$307k; Venture - Series Unknown $210k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Jacob De Geer
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jacob de Geer is a Swedish serial entrepreneur and co-founder and CEO of iZettle, the fast-growing mobile payments company that lets anyone take card payments and manage and grow their business. Before starting iZettle, Jacob was the first employee at performance marketing firm TradeDoubler. Here he helped to build one of the largest advertisingnetworks in Europe before leaving to co-found movie sharing firm, Ameibo, and Tre Kronor Media, an award-winning communications agency. Both companies were acquired in 2010. Now, Jacob is fully focused on democratising payments around the world through his latest venture, iZettle.

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Investment focus

  • Industry: FinTech, Internet, Financial Services
  • Stage:Seed, Series A
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 13
  • Round size: Seed $549k–$17M; Series A $9.4M–$26M
  • Lead/follow: 8% lead, 92% follow

Portfolio highlights

  • Gilion — Gilion (Formerly known as Ark Kapital) is creating custom growth loans that helps founders protect equity. Because founders who remain in control, are hard to overtake.
  • Holyvolt — Our mission is to provide the world with high-efficiency renewable energy solutions at an affordable cost and with minimal environmental impact.
  • MAJORITY — MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC-secured account, VISA® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-upspaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving immigrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas.
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups, 6 in the past 12 months

J12 is a thesis-driven venture capital firm partnering early with technical founders across Europe to build category-defining data and AI companies across infrastructure, tooling, and domain-specific applications

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 64
  • Round size: Seed $1.1M–$8M; Pre-Seed $974k–$4.1M; Series A $7M–$30M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Camphouse — Camphouse unifies media planning, budgets, activation and reporting in one platform, so advertisers and agencies plan with clarity and control.
  • Volve — Understand risk before you price, prove coverage before you submit, protect margin before you sign. AI that connects documents, drawings and BIM models.
  • IPercept — At IPercept we provide AI-based, hardware-enabled software solutions and services that can best be described as the fitness tracker for complex industrial machines. At the push of a button, you can learn about a machines’ health, down to micrometer changes for each critical component. You can get insights into what maintenance activities you shouldapply and when. You can monitor how the machines are operated, how to optimize their utilization and much more. All of this is achieved through a plug-n-play installation - for old machines as well as new. All securely provided without requiring access to any machine controllers or IT-systems. These services reduce maintenance costs, downtime and increase productivity - a solid ROI for our customers. In 5 years, most complex industrial machinery sold in the world will be supported by our technology.
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 21
  • Round size: Seed $1.5M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, SaaS, Big Data
  • Stage:Pre-Seed, Venture - Series Unknown
  • Geography: Sweden

Investor stats

  • Total investments: 28
  • Round size: Pre-Seed $400k–$1.5M; Venture - Series Unknown $90k–$1M
  • Lead/follow: 11% lead, 89% follow

Portfolio highlights

  • Noru — Noru automates GDPR Article 30 data discovery and compliance controls, giving enterprises continuous, verifiable proof of their privacy and security posture.
  • Normain — The Extractional AI Platform. For experts in audit and assurance (A&A), GRC and M&A: define the work once, run it at scale, with structured answers linked to their exact source.
  • Forecasterly — Forecasterly is a SaaS company that provides an AI-powered platform for financial planning and analysis (FP&A).
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investment focus

  • Industry: Software, Real Estate, Property Management
  • Stage:Venture - Series Unknown, Pre-Seed
  • Geography: Sweden, Norway

Investor stats

  • Total investments: 5
  • Round size: Pre-Seed $530k–$857k; Venture - Series Unknown $342k–$3.3M
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • laiout — laiout is a multi-player design tool that adapts to the moving parts of the architecture and construction industry and generates efficiencies throughout the process. Speed up your floor plan design - we generate floor plans in miliseconds all while adhering to architectural and regulatory constraints. With support from some of world'sstrongest Proptech VCs and our strong industry partnerships we are helping to optimize this tedious architectural design phase saving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Northzone
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Northzone is a multi-stage venture capital firm operating across Europe and the US. Since 1996, it has backed more than 250 companies, including Spotify, Klarna, Spring Health, and Black Forest Labs.

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Investment focus

  • Industry: Software, Artificial Intelligence, FinTech
  • Stage:Series A, Series B, Seed
  • Geography: United States, Sweden, United Kingdom

Investor stats

  • Total investments: 369
  • Round size: Seed $2.5M–$23M; Series A $4.5M–$32M; Series B $7.4M–$100M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — raised $1.1B in 2022

Portfolio highlights

  • Duvo — Duvo brings your people, AI agents and existing systems together to map, run and improve your processes, with decisions, exceptions and results in one place.
  • Rayon — Built for Speed. Designed for Teams.
  • SolveAI —
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Emilia Poret
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Emilia de Poret is a Swedish singer.

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Investment focus

  • Industry: Fashion, Cosmetics, Photography
  • Stage:Seed, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 3
  • Round size: Seed $400k–$1.4M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • KSTING — A digital booking platform for fashion professionals.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
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Proptech Farm
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

The Venture Capital fund making the worlds biggest and fastest changing asset class accessible, while contributing to a greener and more sustainable world by funding the planet changing minds of tomorrow. Proptech Farm - We accelerate Proptech start-ups!

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Investment focus

  • Industry: Real Estate, Marketplace, Property Management
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Thailand

Investor stats

  • Total investments: 8
  • Round size: Seed $475k–$3.2M
  • Lead/follow: 88% lead, 12% follow

Portfolio highlights

  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
  • Spacely AI — Visualize your dream space with Spacely AI, a free interior design generator. Create photorealistic home & room renders instantly. No credit card required.
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Bonnier Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

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Investment focus

  • Industry: E-Commerce, Internet, Software
  • Stage:Venture - Series Unknown, Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 61
  • Round size: Seed $1M–$5.9M; Series A $4M–$21M; Venture - Series Unknown $1.3M–$61M
  • Lead/follow: 38% lead, 62% follow

Portfolio highlights

  • Vertiseit — Vertiseit is a leading Digital In-store company offering In-store Experience Management (IXM) platforms that bridge the gap between the physical and digital customer meeting.
  • AAC Clyde Space — At AAC Clyde Space we specialise in small satellite constellations and Space Data services that enable businesses, governments and educational organisations to access high-quality, timely data from space. This data has a vast range of applications, from weather forecasting to precision farming, maritime domain awareness to environmental monitoring.
  • Mediaflow Europe — Mediaflow is the platform that makes your files easy to find, your collaboration seamless and your brand stronger.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Information Technology, AgTech, Agriculture
  • Stage:Venture - Series Unknown, Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $747k–$1.3M; Pre-Seed $88k–$282k; Venture - Series Unknown $394k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Sonicflora — Plants have always been speaking. We can now understand them.
  • Polar Light Technologies — Polar Light Technologies focuses on developing the next generation of Nano and micro LED technology.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies. Johan has over the past 20 years+ been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC). Johan in an active early stage investor with an active portfolio of companies like SAVR.com, Auctionet.com, Pinmeto.com, Yepstr.com and Habeno.com. Exit portfolio consists of Insurello, Planday and Bokio. Parallell to being an investor, Johan is the CEO of www.recapex.com who is a partner to owners and management of companies wanting to realize opportunities created by an ever faster changing world.

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Investment focus

  • Industry: Software, SEO, SaaS
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: Sweden

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Baemingo — Baemingo provides a cash register system for restaurants, bars, cafes and retail.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Software, Artificial Intelligence, Energy
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, Germany, Sweden

Investor stats

  • Total investments: 62
  • Round size: Seed $1.9M–$8M; Pre-Seed $1M–$2.9M; Series A $12M–$30M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — raised $101M in 2023

Portfolio highlights

  • VARM — Varm provides efficient insulation for energy saving and comfort.
  • Pollen — Electric mobility for lightweight vehicles is about to get simpler, more affordable and more reliable.
  • Tangible — Tangible empowers hardware companies with sustainable asset-based lending solutions. Our platform streamlines debt funding, compliance automation, and financial product design, enabling efficient capital mobilization and comprehensive reporting for a greener future. Scale your business with Twist.
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

Solo GP VC fund backing 50+ Nordic companies generating $400M+ in annual revenue.

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Investment focus

  • Industry: Software, Artificial Intelligence, SaaS
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 24
  • Round size: Seed $250k–$5M; Angel $300k–$465k; Pre-Seed $250k–$2M
  • Lead/follow: 4% lead, 96% follow
  • Last fund: Likely actively investing — fresh fund, raised $6M in 2025

Portfolio highlights

  • Solvera AI — Solvera is an AI-native engineering firm on a mission to unleash the potential of every building engineer with AI. It develops advanced proprietary AI systems to help design better buildings, significantly faster, establishing a brand-new standard for MEP engineering.
  • Aisel Health — Aisel Health provides AI that imitates psychiatrists for psychiatric clinics and hospitals to ensure efficient patient access to care.
  • Paraglide AI — Paraglide AI agents handle your financial inbox, automatically reply to invoice inquiries from clients, pursue past-due invoice payments, and customize collections at scale.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 15
  • Round size: Seed $893k–$2.1M; Angel $600k–$1.8M; Venture - Series Unknown $425k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: Software, E-Commerce, FinTech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Canada, Sweden

Investor stats

  • Total investments: 51
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M; Series A $5M–$8M
  • Lead/follow: 29% lead, 71% follow
  • Last fund: May invest from a new fund soon — raised $50M in 2020

Portfolio highlights

  • Finofo — Finofo allows you to send and receive money globally, convert currencies, and automate your accounts payables - all from one place.
  • DocJuris — AI that powers your negotiations. The simplest way to empower everyone in your company to quickly and consistently close contracts at scale.
  • Glassbox — Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.
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Jonas Tellander
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jonas Tellander is the Co-Founder and CEO at Storytel.

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Investment focus

  • Industry: Apps, SaaS, Fashion
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Angel $275k–$720k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Delibr — Reach a new level of clarity and flow with PRD, story map, decisions, and Jira issues in one epic document.
  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Information Technology, Internet
  • Stage:Pre-Seed, Seed, Venture - Series Unknown
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 40
  • Round size: Seed $329k–$2.1M; Pre-Seed $183k–$4M; Venture - Series Unknown $675k–$1M
  • Lead/follow: 10% lead, 90% follow
  • Last fund: Likely actively investing — fresh fund, raised $12M in 2026

Portfolio highlights

  • CYBRET AI — Continuous Black, Grey, and White box pentesting. Cover authorized targets, prove exploitable findings with replay evidence, and ship the fix.
  • Fluencify — Fluencify is an innovative creator marketing platform that runs end to end user generated content programs for global brands. The software powered solution enforces brand quality guidelines, handles global creator payments, and provides contracted view guarantees to turn influencer marketing into a scalable utility framework.
  • Solace Care — Legacy planning and guided loss support in one digital platform, offered through insurers and employers across the Nordics and the Netherlands.
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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: FinTech, E-Commerce, Food and Beverage
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Sweden, France, United Kingdom

Investor stats

  • Total investments: 20
  • Round size: Seed $700k–$3.2M; Series A $3.9M–$12M; Venture - Series Unknown $2.6M–$67M
  • Lead/follow: 5% lead, 95% follow

Portfolio highlights

  • AllPlants — AllPlants operates as UK's vegan meal delivery service. All their packaging is 100% recyclable, partly compostable, and mostly reusable. They’re creating delicious dinners to inspire more plant-based living, so people + planet thrive together. To start that journey, They’re delivering their hand-prepared meals to doorsteps UK-wide.
  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 40 in the past 12 months

By Your Side from Day One

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 624
  • Round size: Seed $658k–$8M; Pre-Seed $587k–$3.5M; Series A $5M–$30M
  • Lead/follow: 18% lead, 82% follow
  • Last fund: Likely actively investing — fresh fund, raised $220M in 2026

Portfolio highlights

  • Rayon — Built for Speed. Designed for Teams.
  • Metaview — Metaview uplevels the most outcome-defining part of your recruitment process: your interviews.
  • Solvera AI — Solvera is an AI-native engineering firm on a mission to unleash the potential of every building engineer with AI. It develops advanced proprietary AI systems to help design better buildings, significantly faster, establishing a brand-new standard for MEP engineering.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, Fashion, Medical
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 12
  • Round size: Seed $700k–$1.8M; Venture - Series Unknown $1.1M–$8.7M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming home and the groceries have been delivered into your fridge, the package from your favourite online store and your dry cleaning are waiting for you on your hallway. All safely delivered while you were away.Glue is disrupting the home delivery market by enabling the most convenient, secure and sustainable home access & last-miledelivery service for the betterment of people, partners and the planet.Glue’s in-home delivery platform facilitates quick and secure delivery of goods (parcels, groceries, flowers, pharmaceuticals, etc.) and services (dry cleaning, home cleaning, handyman, facility manager, etc.) to homes. The system also enables customers to give their friends, family members and guests easy access. The service works with any lock and fully hardware independent powered by Glue’s AnyLock Technology™. The access is provided via app, SSL encrypted one-time keys and is fully insured. The Group’s patented technology enables the instant transmission of recorded delivery-video to the users providing peace of mind for customers, merchants and service providers.
  • Cellcolabs — Cellcolabs provides high quality stem cells at competitive prices for use within research and treatments.
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, Fashion, Medical
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 10
  • Round size: Seed $700k–$1.8M; Venture - Series Unknown $1.1M–$8.7M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming home and the groceries have been delivered into your fridge, the package from your favourite online store and your dry cleaning are waiting for you on your hallway. All safely delivered while you were away.Glue is disrupting the home delivery market by enabling the most convenient, secure and sustainable home access & last-miledelivery service for the betterment of people, partners and the planet.Glue’s in-home delivery platform facilitates quick and secure delivery of goods (parcels, groceries, flowers, pharmaceuticals, etc.) and services (dry cleaning, home cleaning, handyman, facility manager, etc.) to homes. The system also enables customers to give their friends, family members and guests easy access. The service works with any lock and fully hardware independent powered by Glue’s AnyLock Technology™. The access is provided via app, SSL encrypted one-time keys and is fully insured. The Group’s patented technology enables the instant transmission of recorded delivery-video to the users providing peace of mind for customers, merchants and service providers.
  • Cellcolabs — Cellcolabs provides high quality stem cells at competitive prices for use within research and treatments.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: E-Commerce, Fashion, Beauty
  • Stage:Series A, Venture - Series Unknown, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow
  • Last fund: May invest from a new fund soon — raised $88M in 2017

Portfolio highlights

  • 111Skin — 111Skin is committed to positive luxury skincare not only pushing the boundaries of technological change, but also establishing a more sustainable, philanthropic, and female-led future of skincare. In addition to sourcing ethical materials and cutting-edge ingredients.
  • Joone — Joone is a provider of baby care goods with plans to sell skincare products online. The company's products include wash gel, moisturizing milk, and maternity items produced from natural ingredients that are safe for pregnant women and children to use.
  • Vestiaire Collective — Vestiaire Collective is a social commerce platform that enables people to buy and sell luxury, pre-owned fashion products. It curates and connects the desirable wardrobes and provides a trusted and sustainable new way of buying and selling pre-loved items.The company is focused on transforming the fashion industry for a more sustainable future bypromoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry. It provides its ‘fashion activist’ community with inspiration, tools, and features to lead the change as they sell and buy unique pre-loved pieces from each other's wardrobes. The platform is unique thanks to its highly engaged activist community and its rare, desirable inventory of 3 million items that includes 140,000 new listings every week. It has over 7.5 million fashion savvy members in 50 countries worldwide. Every week, over 30,000 new items are submitted by its community of sellers, enabling buyers to access over 3,500 coveted and must-have fashion pieces a day.Vestiaire Collective is based in Paris, Ile-de-France with offices in London, New York, Milan, Berlin, and Hong Kong and was founded in 2009 by Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, and Sophie Hersan.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Gaming, Fashion, Internet
  • Stage:Private Equity, Series A, Series C
  • Geography: France, Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 40% lead, 60% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • Oslo — Simplifier la transition digitale des entreprises
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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Zenith Venture Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Zenith is a venture capital firm founded in 2015 as a family office, closed to external investors, investing in challengers with scalable business models in fast growing industries. Zenith offers a unique eco-system of experience and competence to its portfolio companies. Since Zenith's partners always take an active role alongside theentrepreneurs, the Zenith team contributes with insight, creativity, and passion, and work together to grow the businesses.Zenith is a young company yet its ambition is high. Operating in the interesting and fast-growing Scandinavian market, Zenith believes that a sharp eye, an opportunistic approach, and fast action are crucial in finding exciting investments and attracting the right entrepreneurs in order to grow faster and more profitable together with them.Zenith provides the unique opportunity to invest in a number of exciting companies with strong growth that is otherwise impossible for private investors to access. With an extensive network that generates leads, Zenith is in an ideal position to establish new relationships and further strengthen the flow of new investment proposals. By leveraging Zenith's network model on a case-by-case basis together with the best possible team, it can better evaluate new investment opportunities and support and add value to its existing portfolio companies.

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Investment focus

  • Industry: Apps, Sports, Software
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 12
  • Round size: Venture - Series Unknown $701k–$5.6M
  • Lead/follow: 75% lead, 25% follow
  • Last fund: May invest from a new fund soon — last raise in 1992

Portfolio highlights

  • Hedda — Connect project data, requirements, decisions and workflows from tender to delivery. Hedda helps construction teams reduce risk and preserve project knowledge.
  • Leeroy — Leeroy provides a technology platform that transforms customer data into marketing both on-site in-store and mobile. Leeroy provides merchants with tools to communicate and interact with the customer in real time leveraging efficiency, revenues and customer experience putting the merchant in the driver seat. The company's platform is aproduction and distribution tool for several different digital channels: in-store with communication by digital signage and by mobile to enhance loyalty.
  • Truecaller — Truecaller helps you identify unknown numbers, block spam calls and messages, and stay protected from fraud. Trusted by millions for smarter, safer communication.
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Anaheta von Berenberg-Consbruch
Angel · Munich, Bayern, Germany · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Christian von Koenigsegg
Angel · Ängelholm, Kronobergs Lan, Sweden · 1 investments in Sweden Fashion startups

Christian von Koenigsegg is based out of Ängelholm, Kronobergs Lan, and is the Founder and CEO of Koenigsegg Automotibe.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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Karl Prytz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Karl Prytz

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Seed, Series B
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • ASKET — The Pursuit Of Less since 2015. Invest in fewer but better garments. Exclusively organic and recycled materials and European craftsmanship. Worldwide delivery.
  • Klint Home — https://www.instagram.com/klinthome.se/
  • Binary Brains AB — We offer AI-powered prediction modules that are easily integrated into your existing systems
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Fashion Investor funding in Sweden at a glance

Stats across 125 deals from 130 investors.

130
investors
in Sweden Fashion startups
125
deals
in Sweden Fashion startups
$593k
median round
in Sweden Fashion startups
31%
lead investors
lead at least one round
34%
Venture - Series Unknown
most common funding stage
65/35
VC / Angel
share of investor count

Access all 130 investors in Sweden Fashion startups.

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