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Top 50 Fashion Startup Investors in Sweden (September 2026)

The most active venture capital funds and angel investors investing in Sweden Fashion startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Fashion startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Almi Invest
VC Fund
10 Sweden, United States, Norway Seed, Venture - Series Unknown Software, Health Care, Information Technology $230k–$2.6M
Antler
VC Fund
5 Singapore, Australia, United Kingdom Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $100k–$29M
Cristina Stenbeck
Angel
4 Sweden, Germany, United Kingdom Seed, Series A, Venture - Series Unknown Software, Fashion, Lifestyle $400k–$2.8B
Fredrik Mansson
Angel
3 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$593k
CapitalT
VC Fund
2 The Netherlands, United Kingdom, Sweden Pre-Seed, Seed, Venture - Series Unknown Software, Artificial Intelligence, Information Technology $585k–$11M
Wellstreet
VC Fund
2 Sweden, Norway, Finland Seed, Venture - Series Unknown Software, E-Commerce, Retail $216k–$5M
Peter Settman
Angel
2 Sweden Seed Beauty, Fashion, Lifestyle
eEquity
VC Fund
2 Sweden, Denmark, Finland Venture - Series Unknown, Private Equity, Seed E-Commerce, Fashion, Retail $2.4M–$15M
FJ Labs
VC Fund
2 United States, Brazil, United Kingdom Seed, Series A, Series B Software, E-Commerce, Financial Services $1.2M–$65M
Bo Mattsson
Angel
2 Sweden, Germany, United Kingdom Seed, Venture - Series Unknown, Pre-Seed Software, Information Technology, Internet $237k–$5.3M
Susanna Campbell
Angel
2 Sweden, The Netherlands Seed, Pre-Seed, Series A Fashion, E-Commerce, Legal Tech $400k–$11M
Vinnova
VC Fund
2 Sweden, United States, Canada Grant, Seed Software, Health Care, Biotechnology $28k–$831k
Luminar Ventures
VC Fund
2 Sweden, Norway, United States Seed, Series A Software, Information Technology, SaaS $960k–$21M
Martin Lorentzon
Angel
2 Sweden, United Kingdom Seed, Venture - Series Unknown Beauty, Coffee, Fashion $1.1M–$60M
H&M Group Ventures
VC Fund
2 Sweden, United States, United Kingdom Series A, Seed E-Commerce, Fashion, Textiles $2M–$45M
Joachim Hedenius
Angel
2 Sweden, Estonia, Germany Pre-Seed, Seed, Series A Gaming, Video Games, 3D Technology $530k–$13M
Proptech Farm
VC Fund
1 Sweden, Thailand Seed, Pre-Seed Real Estate, Marketplace, Property Management $475k–$3.2M
Bonnier Capital
VC Fund
1 Sweden, Finland, Germany Venture - Series Unknown, Seed, Series A E-Commerce, Internet, Software $1M–$61M
J12
VC Fund
1 Sweden, Norway, Germany Seed, Pre-Seed, Series A Software, Artificial Intelligence, Information Technology $974k–$30M
Madelene Larsson
Angel
1 Sweden, United States Seed, Pre-Seed, Series A Software, Artificial Intelligence, Fashion
LIU Invest
VC Fund
1 Sweden Venture - Series Unknown, Seed, Pre-Seed Information Technology, AgTech, Agriculture $88k–$3.5M
Johan Siwers
Angel
1 Sweden Seed, Pre-Seed SEO, SaaS, Apparel
Tom Chapman
Angel
1 United States, United Kingdom, Canada Seed, Series A, Series C Health Care, Fashion, Financial Services $1.5M–$14M
Verdane
VC Fund
1 Sweden, Norway, Germany Venture - Series Unknown, Private Equity Software, E-Commerce, Information Technology $2.2M–$104M
Anaheta von Berenberg-Consbruch
Angel
1 Sweden Pre-Seed Fashion, Software, E-Commerce
Karl Prytz
Angel
1 Sweden Seed, Series B E-Commerce, Retail, Fashion
Pale blue dot
VC Fund
1 United Kingdom, Germany, Sweden Seed, Pre-Seed, Series A Software, Artificial Intelligence, Energy $1M–$30M
GP Bullhound
VC Fund
1 United Kingdom, Sweden, Spain Series B, Series A Software, E-Commerce, Internet $2M–$59M
The Nordic Web Ventures
VC Fund
1 Denmark, Norway, Sweden Pre-Seed, Seed, Angel Software, SaaS, Artificial Intelligence $246k–$5M
DHS Venture Partners
VC Fund
1 Sweden Pre-Seed, Venture - Series Unknown Software, SaaS, Big Data $90k–$1.5M
The London Fund
VC Fund
1 United States, Sweden, Hong Kong Seed, Series A, Series C SaaS, Software, Artificial Intelligence $600k–$20M
Ministry of programming
VC Fund
1 Sweden, South Africa Pre-Seed, Seed E-Commerce, Retail, Fashion
Flat Capital
VC Fund
1 United States, Sweden, India Seed, Venture - Series Unknown, Series B Software, Artificial Intelligence, E-Commerce $195k–$29M
SF Ventures
VC Fund
1 Sweden, Norway Venture - Series Unknown, Pre-Seed Software, Real Estate, Property Management $342k–$3.3M
Course Corrected
VC Fund
1 Sweden, United States, Finland Seed, Pre-Seed, Venture - Series Unknown Energy, Renewable Energy, Manufacturing $531k–$31M
Daniel Pilotti
Angel
1 Sweden, The Netherlands Seed, Venture - Series Unknown, Angel Apps, Retail, Payments $425k–$2.1M
Watertower Ventures
VC Fund
1 United States, Canada, Sweden Seed, Pre-Seed, Series A Software, E-Commerce, FinTech $300k–$8M
Shervin Razani
Angel
1 Sweden Angel Fashion, Children
Sophia Bendz
Angel
1 Sweden, Denmark, United Kingdom Seed, Pre-Seed, Series A Health Care, Software, Artificial Intelligence $408k–$22M
Otiva
VC Fund
1 Sweden, France Seed, Series A, Series B Fashion, Lifestyle, Marketplace $1.6M–$12M
Seedcamp
VC Fund
1 United Kingdom, United States, Germany Seed, Pre-Seed, Series A Software, FinTech, SaaS
Ludvig Linge
Angel
1 Sweden Seed, Venture - Series Unknown, Angel Software, Apps, Mobile Apps $106k–$1.1M
Jonas Nordlander
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $579k–$3.5M
Filip Engelbert
Angel
1 Sweden, United Kingdom Seed, Angel Apps, E-Commerce, Fashion $700k–$1.8M
Jonas Tellander
Angel
1 Sweden Angel Apps, SaaS, Fashion $275k–$720k
Wave Ventures
VC Fund
1 Finland, Sweden, Germany Pre-Seed, Seed, Venture - Series Unknown Software, Information Technology, Internet $183k–$3.4M
Christian von Koenigsegg
Angel
1 Sweden Angel Fashion, Children
Vaultier7
VC Fund
1 France, Sweden, United States Series A, Venture - Series Unknown, Series B E-Commerce, Fashion, Beauty
Time for Growth
VC Fund
1 France, Sweden Private Equity, Series A, Series C Gaming, Fashion, Internet
Pär Svärdson
Angel
1 Sweden Angel, Venture - Series Unknown, Seed Beauty, Fashion, Seafood $160k–$3.4M
Access all 123 investors in Sweden Fashion startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Almi Invest
VC Fund · Stockholm, Stockholms Lan, Sweden · 10 investments in Sweden Fashion startups

Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science.We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions,industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress.With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik.Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network.Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United States, Norway

Investor stats

  • Total investments: 478
  • Round size: Seed $230k–$2.2M; Venture - Series Unknown $359k–$2.6M
  • Lead/follow: 33% lead, 67% follow
  • Last fund: Likely still investing — raised $64M in 2024

Portfolio highlights

  • Brighteco — Brighteco is an innovative and value-driven Born Circular startup that offers Light as a Service. All Brighteco hardware are build modular and circular from e.g reused computer screens.
  • Boka konferens — Boka konferens provides an online booking platform that allows users to browse and book conference rooms and venue space for corporate offices. Their products serve consumers. For inquiries, their telephone number and email address are available on their website.
  • Inhalation Sciences — The PreciseInhale patented aerosol generation R&D platform delivers respirable dry powder aerosols from preclinical cell studies all the way through to human clinical trials, significantly accelerating drug development timelines. The platform’s one-animal-at-a-time system requires just milligrams, not grams of costly test substance for a fullPK study and delivers high-resolution lung data of, typically, <10% SD. We carry out Contract Research for novel and generic inhalation drug developers, toxicology and environmental research institutes and university research institutes in the inhalation and aerosolization field.
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Antler
VC Fund · Singapore, Central Region, Singapore · 5 investments in Sweden Fashion startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, Australia, United Kingdom

Investor stats

  • Total investments: 2372
  • Round size: Seed $158k–$4.5M; Pre-Seed $100k–$587k; Series A $4.1M–$29M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely actively investing — fresh fund, raised $7.5M in 2026

Portfolio highlights

  • Two — Buy Now, Pay Later for your business customers. Two makes it easy and safe to offer invoice as a payment method on your e-commerce site.
  • Forti Foods — The mission of Forti Foods is to enhance communities and change lives beyond the plate by fostering resilience and dignity via sustainable food innovation.
  • RubiLabs — RubiLabs Inc provides a platform for unifying, monitoring, and analyzing organizational data. RubiLabs software enables analysts and operators across risk, compliance, and security teams to collaborate and interpret large volumes of information in real time. The company’s platform is designed to help institutions make sense of complex, fragmenteddata by transforming it into a coherent operational picture for risk detection, continuous monitoring, and investigative workflows.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 4 investments in Sweden Fashion startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Software, Fashion, Lifestyle
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M; Venture - Series Unknown $1.1M–$2.8B
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Opna — We manage sourcing, financing, and delivery end-to-end for projects constrained by critical equipment supply. Your balance sheet stays free, your programme keeps the flexibility it needs, and you power up on time.
  • Fides — Fides is your one-stop-shop for corporate governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in all entities and committees. Orchestrate, execute and document resolutions,approvals and meetings. Create a revision-proof audit trail of any duty fulfilled and decision made.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Fashion startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 6
  • Round size: Seed $370k–$593k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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CapitalT
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 2 investments in Sweden Fashion startups

CapitalT is a venture capital fund investing in tech companies in climate tech, future of work, education, and web3/the new social. They help exceptional teams develop groundbreaking ideas to grow better, scale faster, and change across their industries.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Venture - Series Unknown
  • Geography: The Netherlands, United Kingdom, Sweden

Investor stats

  • Total investments: 41
  • Round size: Seed $2.1M–$11M; Pre-Seed $585k–$3.7M
  • Lead/follow: 54% lead, 46% follow
  • Last fund: Likely actively investing — fresh fund, raised $58M in 2025

Portfolio highlights

  • Xylo — Xylo offers higher quality processes with full officer oversight, reducing planning uncertainty and boosting UK housing delivery.
  • Overstory — Overstory combines AI and advanced satellite imagery to help electric utilities pinpoint and prioritize vegetation risks before they materialize. With Overstory's vegetation intelligence, transmission and distribution operators can make smarter decisions about the vegetation around their power corridors, optimizing resources and improvingoperational efficiency. This helps prevent outages, reduce wildfire risks, and accelerate the transition to a safer, more resilient grid.
  • New Dawn Bio — New Dawn Bio is a biotechnology research firm that specializes in wood production.
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Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • Industry: Software, E-Commerce, Retail
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, Norway, Finland

Investor stats

  • Total investments: 65
  • Round size: Seed $216k–$1.4M; Venture - Series Unknown $319k–$5M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — raised $40M in 2022

Portfolio highlights

  • Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — We champion AI sovereignty in Europe to unlock innovation and growth
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Peter Settman
Angel · 2 investments in Sweden Fashion startups

Peter Settman

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
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eEquity
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.

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Investment focus

  • Industry: E-Commerce, Fashion, Retail
  • Stage:Venture - Series Unknown, Private Equity, Seed
  • Geography: Sweden, Denmark, Finland

Investor stats

  • Total investments: 26
  • Round size: Seed $2.4M–$15M; Private Equity $3.6M–$7.4M; Venture - Series Unknown $2.9M–$9.6M
  • Lead/follow: 54% lead, 46% follow
  • Last fund: May invest from a new fund soon — raised $90M in 2015

Portfolio highlights

  • Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
  • Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
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FJ Labs
VC Fund · New York, New York, United States · 2 investments in Sweden Fashion startups

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer facing startups.

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Investment focus

  • Industry: Software, E-Commerce, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United States, Brazil, United Kingdom

Investor stats

  • Total investments: 1747
  • Round size: Seed $1.2M–$9.7M; Series A $5M–$30M; Series B $11M–$65M
  • Lead/follow: 4% lead, 96% follow
  • Last fund: May invest from a new fund soon — raised $5.5M in 2016

Portfolio highlights

  • HUNTY — HUNTY is a platform that help people find jobs by connecting them with world class mentors who prepare them for the job search process. And people only pay when they get hired.
  • Lastro — Lastro is building Lais, an autonomous AI worker for real estate agencies, starting in Brazil. Our AI agent initially automated lead engagement and qualification via WhatsApp, helping brokerages boost revenue and improve marketing ROI. In each brokerage, Lais acts as a personalized AI “team member” that engages with leads instantly, searches forproperties and answers common inquiries. Brokerages that have Lais in their teams are growing quickly and reporting up to 60% increases in lead conversion rates.
  • Wash Wise — Meet Reset Spray: the dry shampoo for clothes. Refresh lightly worn garments in seconds by neutralizing odors, lifting away sweat and body oils, and releasing wrinkles between washes.
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Bo Mattsson
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

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Investment focus

  • Industry: Software, Information Technology, Internet
  • Stage:Seed, Venture - Series Unknown, Pre-Seed
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $237k–$5.3M; Pre-Seed $420k–$1.6M; Venture - Series Unknown $274k–$1.4M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Zaver — Zaver is the developer of a peer-to-peer payments network that facilitates trades among peers. The company's technology automatically generates verified digital agreements between parties and includes algorithms for intelligent fraud detection, allowing users to conduct peer-to-peer transactions with lower fraud risk.
  • Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Susanna Campbell
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Susanna Campbell is the Chairman and CoFounder of Syre. She previously worked at X Shore as a Chairman of the Board. Susanna Campbell attended Stockholm School of Economics.

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Investment focus

  • Industry: Fashion, E-Commerce, Legal Tech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 10
  • Round size: Seed $400k–$2.1M; Pre-Seed $420k–$1.5M; Series A $11M–$11M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Miramis — Discover Miramis (formerly Pocketlaw), AI-native contract management software to streamline contract lifecycles. Create, review, approve, sign and store.
  • PocketLaw — PocketLaw is a user-friendly and affordable solution that allows you to create contracts, get legal guidance, manage your documents and contact lawyers.
  • Lace Laboratory — Empowering panties. For women by women.
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Vinnova
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Vinnova is Sweden's government agency for innovation. Our mission is to contribute to sustainable growth by improving the conditions for innovation. We do this mainly by funding innovation projects and the research needed to develop new solutions. We also invest long term in strong research and innovation environments. We stimulatecollaborations between companies, universities and other higher education institutions, public services, civil society and other actors. Our activities also focus on strengthening international cooperation. Each year, Vinnova invests around $350 millions in fostering innovation. Most of these funds are allocated via calls for proposals in which companies, public sector actors and other organisations apply for funding. All investments are continuously monitored and evaluated and we regularly analyse the impacts of our investments.

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Investment focus

  • Industry: Software, Health Care, Biotechnology
  • Stage:Grant, Seed
  • Geography: Sweden, United States, Canada

Investor stats

  • Total investments: 93
  • Round size: Seed $30k–$831k; Grant $28k–$597k
  • Lead/follow: 67% lead, 33% follow

Portfolio highlights

  • Ynvisible Interactive — Ynvisible offers a printed e-paper display technology which is a more cost-effective e-paper solution than other options on the market. Our services range from R&D projects and prototyping, to contract manufacturing of printed electronics devices.
  • Proteinish — Proteinish creates textured plant protein solutions to improve the quality and scalability of alternative protein products.
  • Rivus Batteries — Rivus is a start-up that serves as the commercialization platform for the aqueous organic flow battery technology.
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Luminar Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Seed, Series A
  • Geography: Sweden, Norway, United States

Investor stats

  • Total investments: 69
  • Round size: Seed $960k–$5.4M; Series A $8.3M–$21M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — raised $69M in 2023

Portfolio highlights

  • FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
  • Fika Jobs — Stand out from the crowd. Find your perfect job.
  • Ivy Interactive — Frictionless Coding with AI
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Round size: Venture - Series Unknown $1.1M–$60M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Jonathan Johansson, Tara Derakshan and Houman Ashrafzadeh .
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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H&M Group Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

H&M Group Ventures is the venture capital arm of the H&M Group.

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Investment focus

  • Industry: E-Commerce, Fashion, Textiles
  • Stage:Series A, Seed
  • Geography: Sweden, United States, United Kingdom

Investor stats

  • Total investments: 60
  • Round size: Seed $2M–$8.7M; Series A $2.2M–$45M
  • Lead/follow: 28% lead, 72% follow

Portfolio highlights

  • AltMat — AltMat is a textile manufacturing firm that produces clothing materials, including natural fibers and yarns from agricultural wastes.
  • Yaga — Yaga is an online selling and shopping platform for new and preloved fashion. Buy preloved clothing safely or open your own shop and sell. Find unique second hand clothes, earn extra money and help save the Planet.
  • Rubi Laboratories — Rubi Laboratories turns carbon emissions into carbon-negative textiles for the fashion industry, with a proprietary synthetic biology technology.
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Joachim Hedenius
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Fashion startups

Joachim Hedenius is the VPE and Co-Founder of KRY.

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Investment focus

  • Industry: Gaming, Video Games, 3D Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Sweden, Estonia, Germany

Investor stats

  • Total investments: 8
  • Round size: Seed $530k–$1.1M; Pre-Seed $530k–$3.4M; Series A $13M–$13M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
  • Ready Player Me — The Ready Player Me platform leverages AI, ML , and a suite of developer-first tools to empower developers to integrate avatars into their games and apps to launch faster, improve user adoption, and grow revenue through asset monetization.
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Proptech Farm
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

The Venture Capital fund making the worlds biggest and fastest changing asset class accessible, while contributing to a greener and more sustainable world by funding the planet changing minds of tomorrow. Proptech Farm - We accelerate Proptech start-ups!

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Investment focus

  • Industry: Real Estate, Marketplace, Property Management
  • Stage:Seed, Pre-Seed
  • Geography: Sweden, Thailand

Investor stats

  • Total investments: 8
  • Round size: Seed $475k–$3.2M
  • Lead/follow: 88% lead, 12% follow

Portfolio highlights

  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
  • Spacely AI — Visualize your dream space with Spacely AI, a free interior design generator. Create photorealistic home & room renders instantly. No credit card required.
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Bonnier Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

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Investment focus

  • Industry: E-Commerce, Internet, Software
  • Stage:Venture - Series Unknown, Seed, Series A
  • Geography: Sweden, Finland, Germany

Investor stats

  • Total investments: 60
  • Round size: Seed $1M–$5.9M; Series A $4M–$21M; Venture - Series Unknown $1.3M–$61M
  • Lead/follow: 38% lead, 62% follow

Portfolio highlights

  • Vertiseit — Connecting a world of retail
  • AAC Clyde Space — AAC Clyde Space; squeezing big performance out of small satellites and CubeSats.
  • Mediaflow Europe — Mediaflow is the platform that makes your files easy to find, your collaboration seamless and your brand stronger.
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J12
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

J12 is a thesis-driven venture capital firm partnering early with technical founders across Europe to build category-defining data and AI companies across infrastructure, tooling, and domain-specific applications

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 63
  • Round size: Seed $1.1M–$8M; Pre-Seed $974k–$4.1M; Series A $7M–$30M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
  • Volve — Volve turns tender and contract documents into a structured baseline, helping construction teams catch risk, run compliance checks, and win better bids with AI.
  • Galdera Labs — Disposable financial models cost more than time. They cost context. Galdera was built for growth finance teams looking to save both.
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Madelene Larsson
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Madelene Larsson

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Investment focus

  • Industry: Software, Artificial Intelligence, Fashion
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, United States

Investor stats

  • Total investments: 3
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Ataraxis — Empowering physicians with advanced multi-modal tools to improve treatment selection and patient outcomes.
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LIU Invest
VC Fund · Linköping, Ostergotlands Lan, Sweden · 1 investments in Sweden Fashion startups

LIU invests in companies that are based on projects and ideas from Linköping University. LIU Invest is focused on investments in early phases. Investments are typically 250 000, but can be doubled by an additional investment.

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Investment focus

  • Industry: Information Technology, AgTech, Agriculture
  • Stage:Venture - Series Unknown, Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $747k–$1.3M; Pre-Seed $88k–$282k; Venture - Series Unknown $394k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Cellfion — Cellfion provides sustainable materials for next level clean energy storage and conversion devices.​
  • Sonicflora — Plants have always been speaking. We can now understand them.
  • Polar Light Technologies — Polar Light Technologies focuses on developing the next generation of Nano and micro LED technology.
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Johan Siwers
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Johan Siwers is a seasoned online media executive with a passion for entrepreneurial game changing companies.Johan has over the past 20 years+ been involved in breaking ground for a wide range of media and online ventures within companies like Kinnevik, Spray, Schibsted and InterActive Corp (IAC).Johan in an active early stage investor with anactive portfolio of companies like SAVR.com, Auctionet.com, Pinmeto.com, Yepstr.com and Habeno.com. Exit portfolio consists of Insurello, Planday and Bokio.Parallell to being an investor, Johan is the CEO of www.recapex.com who is a partner to owners and management of companies wanting to realize opportunities created by an ever faster changing world.

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Investment focus

  • Industry: SEO, SaaS, Apparel
  • Stage:Seed, Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
  • Hackyourcloset.com — ONLINE138 sebagai situs game online 138 favorite menyediakan banyak sekali bonus setiap hari, langsung saja join and claim now !
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Tom Chapman
Angel · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Tom Chapman OBE is an investor in early-stage companies and co-founder of MATCHESFASHION.COM. Tom has an investment portfolio that spans multiple industries including technology, logistics, beauty, fashion, health, and medical cannabis. He invests in committed founders and experienced management teams to grow disruptive mission-driven businessesthat leverage technology to deliver a better service to consumers and transform the way the world works. Tom's recent investments include disruptive beauty brand HEYDAY, a one-stop shop for personalised skincare treatments; size-inclusive womenswear brand Universal Standard; Caliva, California's largest fully licensed integrated cannabis dispensary, retailer and distributor; by Humankind, a personal care brand seeking to eliminate single-use plastic; Convoy, which connects truckers with shippers to fill unused trucking capacity, reducing the environmental impact of freight; feminine health brand, OHNE; baby food business, Cerebelly; medical cannabis startup, Plena; and the world’s first stock exchange dedicated to the IPO and trading of commercial real estate assets, IPSX. Tom's work as an investor builds on his experience founding MATCHESFASHION.COM, operating at the forefront of the changing face of retail for more than 30 years. With his wife Ruth, they grew the company from a single bricks-and-mortar store to a global luxury fashion brand with a reputation for supporting and nurturing new and emerging talent, and are credited with introducing designers such as Versace, Prada and Bottega Veneta to the UK. Under Tom's leadership, MATCHESFASHION.COM invested heavily in technology across all areas of the business, enabling the company to better understand the lives of its customers and provide them with a fast, convenient and highly personalised service. MATCHESFASHION.COM was one of the first luxury brands to go online in 2005; one of the first businesses to launch 90-minute delivery in 2016; and one of the first retailers to build a platform to provide a single truly unified view of customer's shopping across both online and physical channels.It was, however, his understanding of how digital could radically transform how companies engaged with their customers and his appetite for challenging traditional practices that led to him being inducted into the Business of Fashion’s Hall of Fame in 2018 and being described as a “retail innovator”. Tom recognised that MATCHESFASHION.COM could use digital not only to reach a global audience quickly but to build highly personal, intimate customer relationships, engaging shoppers with rich, resonant content and storytelling. Paired with his challenger mentality, this insight saw Tom transform the company from a 14-store physical retailer into a leading global luxury e-commerce giant. From the launch of their website in 2007, MATCHESFASHION.COM grew at a rate of up to 100 per cent per year, raising £20 million in 2012 for a minority stake in the business.In 2013, Tom's commitment to digital saw him rebrand all Matches' physical stores as MATCHESFASHION.COM. These decisions collectively enabled the business to accelerate from a valuation of £76m in 2012 to an acquisition price in excess of $1 billion just five years later. In 2017-18, the business had 95 per cent of sales online and 85 per cent internationally. MATCHESFASHION.COM is also credited with pioneering blended retail, seamlessly bringing together physical and digital commerce to connect with customers over multiple touchpoints – whether that be through the company's events, magazine or private shopping experiences. Before the sale of the business, Tom conceived of 5 Carlos Place, a five-storey townhouse combining luxury private shopping in a home environment with a purpose-built broadcasting hub and events space focused on creating engaging content for MATCHESFASHION.COM's 100 million annual online visitors. Carlos Place was an extension of the private-shopping concept behind No.23, which reinvented retail service along the lines of private-client banking, delivering a highly personalised, intimate, bespoke shopping experience. Throughout the growth of MATCHESFASHION.COM, Tom has focused on keeping customers and their lifestyles at the centre of all company decisions, recognising that top-class service is the foundation of all consumer-facing businesses and that technology investment should always enable a business to connect better with the consumer and support them. Like MATCHESFASHION.COM, many of Tom's investments both challenge the status quo and have strong brands that build deep, personal relationships with customers by connecting with them across both physical and digital touchpoints, and place special importance on social responsibility, inclusiveness and environmental impact. Having been described as "trailblazers" by The New York Times and "pioneers" by VOGUE, Tom and Ruth Chapman were awarded Draper's Lifetime Achievement Award for their contributions to fashion retail in 2017. In the same year MATCHESFASHION.COM won British Luxury Brand of the Year at the prestigious Walpole British Luxury Awards. Tom Chapman, along with his wife Ruth Chapman, were awarded OBEs in the 2020 New Year Honours list for services to the international fashion retail industry. An advocate of arts, sustainability and cultural causes, Tom is a member of the Innovation Circle at the Serpentine Gallery.

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Investment focus

  • Industry: Health Care, Fashion, Financial Services
  • Stage:Seed, Series A, Series C
  • Geography: United States, United Kingdom, Canada

Investor stats

  • Total investments: 21
  • Round size: Seed $1.5M–$5.6M; Series A $7M–$14M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoHenry — GoHenry's debit card and app lets kids ages 6-18 learn practical money management skills that they can go out and apply in the real world.
  • Superkind — Robin Games brings you life, styled. Our first lifestyle game debuts on iOS and Android in 2021.
  • Forte — We connect talent with opportunity, by funding and facilitating effective training in Software Development, Data Analytics, Cyber-Security and more.
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Verdane
VC Fund · Oslo, Oslo, Norway · 1 investments in Sweden Fashion startups

The preferred growth partner to tech-enabled businesses in Northern Europe.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Venture - Series Unknown, Private Equity
  • Geography: Sweden, Norway, Germany

Investor stats

  • Total investments: 164
  • Round size: Private Equity $11M–$100M; Venture - Series Unknown $2.2M–$104M
  • Lead/follow: 46% lead, 54% follow
  • Last fund: Likely actively investing — fresh fund, raised $2B in 2025

Portfolio highlights

  • Animail — Founded in 2007, Animail revolutionized the Nordic e-commerce development of the pet industry. Back in 2007: a challenger and a start up. Today: driving the digital development of the industry as nordic market leader online. Our customers choose between 8000 different products - ranging from pet food to accessories such as toys, treats,supplements, clothing, healthcare, hygiene and more. Our product range covers dogs, cats, small animals, birds, reptiles and fishes. Purchases are made online and goods we ship the good to our consumers - all the way the door step.Since 2011 backed by Verdane Capital
  • Eterno Health — Eterno Health operates in the healthcare sector, providing spaces where medical practitioners can independently conduct their practices. The company focuses on preventative healthcare, offering modern facilities for doctors and therapists across various specialties. Eterno Health supports a wide range of health services, aiming to enhance patientcare through accessible and well-equipped practice areas. The organization also engages in health consultations and treatments, ensuring that these services are delivered in state-of-the-art environments. Eterno Health is committed to strengthening health outcomes by facilitating quality healthcare services.
  • Hornetsecurity — Hornetsecurity offers fully managed cloud security solutions including Cyber Security, Backup, Compliance & Risk Governance
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Anaheta von Berenberg-Consbruch
Angel · Munich, Bayern, Germany · 1 investments in Sweden Fashion startups

Anaheta von Berenberg-Consbruch

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Investment focus

  • Industry: Fashion, Software, E-Commerce
  • Stage:Pre-Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
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Karl Prytz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Karl Prytz

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Seed, Series B
  • Geography: Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • ASKET — The Pursuit Of Less since 2015. Invest in fewer but better garments. Exclusively organic and recycled materials and European craftsmanship. Worldwide delivery.
  • Klint Home — https://www.instagram.com/klinthome.se/
  • Binary Brains AB — We offer AI-powered prediction modules that are easily integrated into your existing systems
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Pale blue dot
VC Fund · Malmö, Skane Lan, Sweden · 1 investments in Sweden Fashion startups, 6 in the past 12 months

We invest in diverse and ambitious founders building scalable companies that help us reduce or reverse climate change.

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Investment focus

  • Industry: Software, Artificial Intelligence, Energy
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, Germany, Sweden

Investor stats

  • Total investments: 62
  • Round size: Seed $1.9M–$8M; Pre-Seed $1M–$2.9M; Series A $12M–$30M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — raised $101M in 2023

Portfolio highlights

  • VARM — Varm provides efficient insulation for energy saving and comfort.
  • Pollen — Electric mobility for lightweight vehicles is about to get simpler, more affordable and more reliable.
  • Tangible — Tangible empowers hardware companies with sustainable asset-based lending solutions. Our platform streamlines debt funding, compliance automation, and financial product design, enabling efficient capital mobilization and comprehensive reporting for a greener future. Scale your business with Twist.
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GP Bullhound
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Since 1999, GP Bullhound has invested in and advised brilliant leaders. Powered by more than 180 employees across 13 offices worldwide.

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Investment focus

  • Industry: Software, E-Commerce, Internet
  • Stage:Series B, Series A
  • Geography: United Kingdom, Sweden, Spain

Investor stats

  • Total investments: 111
  • Round size: Series A $2M–$27M; Series B $3.7M–$59M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: May invest from a new fund soon — raised $338M in 2020

Portfolio highlights

  • Q-CTRL — Infrastructure software to power the quantum future
  • Playtomic — Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digitalage.Playtomic was founded in 2017 and is headquartered in Madrid, Spain.
  • Mentimeter — Interact with your audience using real-time voting. No installations or downloads required - and it's free!
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The Nordic Web Ventures
VC Fund · Copenhagen, Hovedstaden, Denmark · 1 investments in Sweden Fashion startups

The Nordic Web Ventures is an Angel Fund run by Neil S W Murray, backed by 50+ community builders, entrepreneurs and investors passionate about supporting early-stage Nordic startups.

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Investment focus

  • Industry: Software, SaaS, Artificial Intelligence
  • Stage:Pre-Seed, Seed, Angel
  • Geography: Denmark, Norway, Sweden

Investor stats

  • Total investments: 23
  • Round size: Seed $250k–$5M; Angel $300k–$465k; Pre-Seed $246k–$1.1M
  • Lead/follow: 4% lead, 96% follow
  • Last fund: Likely actively investing — fresh fund, raised $6M in 2025

Portfolio highlights

  • Midio — Midio is a new programming language that is currently being developed. It enables you to visually make sense of data complexity, work considerably faster, and create incredible things with coders and non-developers equally.
  • Aisel Health — Aisel Health provides AI that imitates psychiatrists for psychiatric clinics and hospitals to ensure efficient patient access to care.
  • Paraglide AI — Paraglide AI agents handle your financial inbox, automatically reply to invoice inquiries from clients, pursue past-due invoice payments, and customize collections at scale.
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DHS Venture Partners
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

DHS Ventures, Stockholm School of Economics alumni angel investing network that invests early on into inovative companies.

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Investment focus

  • Industry: Software, SaaS, Big Data
  • Stage:Pre-Seed, Venture - Series Unknown
  • Geography: Sweden

Investor stats

  • Total investments: 28
  • Round size: Pre-Seed $400k–$1.5M; Venture - Series Unknown $90k–$1M
  • Lead/follow: 11% lead, 89% follow

Portfolio highlights

  • Noru — Noru automates GDPR Article 30 data discovery and compliance controls, giving enterprises continuous, verifiable proof of their privacy and security posture.
  • Normain — The Extractional AI Platform
  • Forecasterly — Forecasterly is a SaaS company that provides an AI-powered platform for financial planning and analysis (FP&A).
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The London Fund
VC Fund · Mayfair, Westminster, United Kingdom · 1 investments in Sweden Fashion startups

The London Fund invests in IP-rich high-growth companies with a particular focus direct to consumer technology and products. By actively partnering with entrepreneurs who create technology they can identify, extend and defend, their London Fund vehicle provides between USD $500k and USD $50 mm in early-stage and growth capital.Their team helpsentrepreneurs shift the balance away from established companies. Operating with the philosophy that disruptive, high-growth companies hold intrinsic, quantifiable value, The London Fund works closely with founders to help identify and extend a company’s intellectual property assets into a truly defendable position.While all their partners bring strong operational and entrepreneurial backgrounds to every portfolio company, they also show companies a clear pathway towards an exit. As founders with 20 exits and four IPOs at their back, they pride themselves on knowing how to build successful businesses with the lowest weighted average cost of capital.This focus on seeking, developing and defending quantifiable IP forms the fundamental difference between The London Fund and other investors.

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Investment focus

  • Industry: SaaS, Software, Artificial Intelligence
  • Stage:Seed, Series A, Series C
  • Geography: United States, Sweden, Hong Kong

Investor stats

  • Total investments: 19
  • Round size: Seed $600k–$20M; Series A $2.5M–$10M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: Likely still investing — raised $1B in 2022

Portfolio highlights

  • Artisse AI — Artisse is more than an app—it's an innovation in personal photography. Our unique AI algorithm doesn’t just transform your selfies into high-quality images, it allows you to personalize every detail. Visualize yourself in a myriad of scenarios, outfits, hairstyles, and more. Even adjust lighting and ambiance to match your mood.Artisse candeliver hyper realistic imagery at scale by combining leading generative AI technology, a global licensed talent pool and finished art services. Our consumer app is the world's first AI-driven photography app that allows users to create entirely new, personalized photos instantly. Since launched, it has been ranked as the top new photo app in 20 countries and featured in TechCrunch, Daily Mail, and Forbes. Artisse offers business solutions across numerous sectors such as advertising, modeling, lifestyle, tourism, and intellectual property, focusing on leveraging image AI to bring a transformative edge to conventional practices in these industries. Artisse expands creative horizons, scales operations and delivers unique variations at scale for companies to connect meaningfully with their customers.
  • Love.com — Love.com: the everything store powered by small business, sustainability, and simple ingredients.
  • Yniq Eyewear — Discover premium ski goggles and stylish sunglasses by YNIQ. Elevate your mountain experience as we redefine performance eyewear. Shop now.
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Ministry of programming
VC Fund · Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina · 1 investments in Sweden Fashion startups

Build and scale world-class digital products with Ministry of Programming.

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Investment focus

  • Industry: E-Commerce, Retail, Fashion
  • Stage:Pre-Seed, Seed
  • Geography: Sweden, South Africa

Investor stats

  • Total investments: 4
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • Circulaire — Pricing API, valuation certificates and auction software on one platform. Backed by real market data.
  • Nordic Angels — Join Nordic Angels, the largest investor network in the Nordics, to collaborate, connect, and strengthen the startup ecosystem through exclusive events and resources.
  • Transparent — Transparent offers speakers with a modular design that can be repaired and upgraded over time. The company was founded in 2014 and is based in Stockholm, Sweden.
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Flat Capital
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

We back dedication.

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Investment focus

  • Industry: Software, Artificial Intelligence, E-Commerce
  • Stage:Seed, Venture - Series Unknown, Series B
  • Geography: United States, Sweden, India

Investor stats

  • Total investments: 16
  • Round size: Seed $778k–$2.6M; Series B $19M–$29M; Venture - Series Unknown $195k–$1.7M
  • Lead/follow: 19% lead, 81% follow

Portfolio highlights

  • Io — Io develops AI-powered devices that reimagine how users interact with technology, moving beyond traditional smartphones and screens. In May 2025, OpenAI acquired io in a deal valued at approximately $6.5 billion, marking OpenAI's largest acquisition to date. The acquisition aims to integrate io's hardware design expertise withOpenAI's AI capabilities to create innovative consumer devices. While specific product details remain undisclosed, reports suggest the development of a pocket-sized, screen-free, contextually aware device that is not a phone or wearable glasses.
  • PlutoVets — PlutoVets provides professional veterinary care and offers both convenient home visits and modern clinic services for your beloved pets.
  • Magic — Teaching AI to act in its natural environment, the computer.
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SF Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

SF Ventures is a venture capital firm.

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Investment focus

  • Industry: Software, Real Estate, Property Management
  • Stage:Venture - Series Unknown, Pre-Seed
  • Geography: Sweden, Norway

Investor stats

  • Total investments: 5
  • Round size: Pre-Seed $530k–$857k; Venture - Series Unknown $342k–$3.3M
  • Lead/follow: 60% lead, 40% follow

Portfolio highlights

  • laiout — laiout is a multi-player design tool that adapts to the moving parts of the architecture and construction industry and generates efficiencies throughout the process. Speed up your floor plan design - we generate floor plans in miliseconds all while adhering to architectural and regulatory constraints. With support from some of world'sstrongest Proptech VCs and our strong industry partnerships we are helping to optimize this tedious architectural design phase saving up to 20 weeks of time while providing more and better solutions.
  • Vinden Storage — Enkel, billig och smart magasinering!
  • xNomad — Find retail shops to rent in Stockholm, Copenhagen, Olso, Helsinki and across the Nordics. Choose from prime retail spaces rent, retail & pop-up shops, shopping centre and event spaces.
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Course Corrected
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

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Investment focus

  • Industry: Energy, Renewable Energy, Manufacturing
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: Sweden, United States, Finland

Investor stats

  • Total investments: 28
  • Round size: Seed $705k–$9.1M; Pre-Seed $531k–$8.2M; Venture - Series Unknown $6.4M–$31M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

  • Tavion — Critical energy storage infrastructure for a sustainable future.
  • Renasens AB — Waterless textile recycling that keeps fiber quality intact. Transform textile waste into clean, recycled fibers at scale with our proprietary process.
  • Hyperion Robotics — We are accelerating the transition to sustainable and automated construction with Concrete 3D Printing.
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Daniel Pilotti
Angel · 1 investments in Sweden Fashion startups

Daniel Pilotti is the Founder of Your Special Delivery Service and Ryska Posten.

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Investment focus

  • Industry: Apps, Retail, Payments
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden, The Netherlands

Investor stats

  • Total investments: 15
  • Round size: Seed $893k–$2.1M; Angel $600k–$1.8M; Venture - Series Unknown $425k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • blipp.se — blipp.se is a digital marketplace for selling and buying cars.
  • Mantle — Welcome to MANTLE - Scandinavian professional skincare elevated by cannabis.
  • Lace Laboratory — Empowering panties. For women by women.
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Watertower Ventures
VC Fund · Los Angeles, California, United States · 1 investments in Sweden Fashion startups

Watertower Ventures is an early-stage venture fund based in Los Angeles with deep operational and investing expertise.

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Investment focus

  • Industry: Software, E-Commerce, FinTech
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Canada, Sweden

Investor stats

  • Total investments: 51
  • Round size: Seed $1.5M–$6M; Pre-Seed $300k–$4M; Series A $5M–$8M
  • Lead/follow: 29% lead, 71% follow
  • Last fund: May invest from a new fund soon — raised $50M in 2020

Portfolio highlights

  • Finofo — Finofo allows you to send and receive money globally, convert currencies, and automate your accounts payables - all from one place.
  • DocJuris — AI that powers your negotiations. The simplest way to empower everyone in your company to quickly and consistently close contracts at scale.
  • Glassbox — Glassbox is a SaaS financial modeling and analysis platform designed to streamline the creation and evaluation of complex M&A and financing transactions.
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Shervin Razani
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Shervin Razani is the Founder and CEO at Life Event Sweden AB. He attended Stockholm University.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Sophia Bendz
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Sophia Bendz - Partner @ Cherry Ventures

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Investment focus

  • Industry: Health Care, Software, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Sweden, Denmark, United Kingdom

Investor stats

  • Total investments: 49
  • Round size: Seed $408k–$5.9M; Pre-Seed $800k–$2M; Series A $3.5M–$22M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Scape — Scape is an AI email client that proactively drafts replies and surfaces what matters. Built for professionals who live in their inbox.
  • Wikifarmer — A free online knowledge library where professional or amateur farmers can find best practices on growing their fields more effectively and an online marketplace where farmers can sell their products to buyers directly. Our vision is to create a fair, transparent and profitable environment for all the farming world. Farmers are dedicating theirlives in cultivating their fields, but get the lowest value of all the sales cycle, so we believe they need to receive a more fair share. Buyers have the right to have more options and buy at better prices, so we want to be the ones to solve this inequality in both sides.
  • Care to Translate — We provide medical translations for healthcare professionals and patients. Available in 40 languages, 24/7 on your smart device or browser.
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Otiva
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Equity investment company doing Series A to late growth, private and public. Agile and long-term with no fixed holding period.

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Investment focus

  • Industry: Fashion, Lifestyle, Marketplace
  • Stage:Seed, Series A, Series B
  • Geography: Sweden, France

Investor stats

  • Total investments: 8
  • Round size: Seed $1.6M–$3.2M; Series A $3.2M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • BlaBlaCar — BlaBlaCar is the world’s leading long-distance carpooling community, connecting people looking to travel long distances with drivers going the same way. They travel together and share the costs of the journey. The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can evenspecify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar. BlaBlaCar is creating a global people-powered network with a trusted community of drivers and passengers.Backed by Accel Partners, Insight Ventures, Index Ventures, Lead Edge Capital, Baring Vostok and ISAI, it operates in 22 countries across Europe, Russia, Turkey, Mexico, Brazil and India. The site and free mobile apps provide a range of features to create a secure, trust-based community and easy connections between drivers and passengers.BlaBlaCar is based in Paris with offices across a dozen of countries.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
  • Pet Media Group — Woof Woof. Europe's Largest Pet Marketplaces PetMediaGroup is the leading operator of online marketplaces for pets and related goods and services. Through our trusted and local brands, we help thousands of animals every day to find a new loving home as well as assist their human caregivers
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Seedcamp
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups, 32 in the past 12 months

Seedcamp is Europe's seed fund, identifying and investing early in world-class founders attacking large, global markets and solving real problems using technology. The Seedcamp Nation includes over 400 startups building breakout businesses that change the way people live, interact and buy and includes publicly listed UiPath, Wise, and unicornsRevolut, Hopin, Sorare, Pleo, and wefox along with fast-growing businesses such as Grover, viz.ai and Ezra. Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support and a global network built upon more than a decade's experience backing exceptional talent.Seedcamp fast-tracks a founder's vision and creates value through immediate access to smart capital, a lifelong community of support, and a global network built upon more than a decade's experience backing exceptional talent.

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Investment focus

  • Industry: Software, FinTech, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 308
  • Lead/follow: no public data

Portfolio highlights

  • Sylvera — Sylvera Carbon offset ratings make offset quality and risks transparent. We make offsets auditable for offset sellers, intermediaries, buyers and investors.
  • Outverse — A community platform that's easier to use, better organised and designed for real interaction.
  • Dust — Dust is a platform for creating sophisticated processes based on large language models and semantic search.
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Ludvig Linge
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

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Investment focus

  • Industry: Software, Apps, Mobile Apps
  • Stage:Seed, Venture - Series Unknown, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 9
  • Round size: Seed $106k–$307k; Venture - Series Unknown $210k–$1.1M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
  • Welcome App — Welcome App is a mobile app that connects refugees and locals.
  • MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.
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Jonas Nordlander
Angel · 1 investments in Sweden Fashion startups

Jonas Nordlander is a Co-Founder & CEO at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 11
  • Round size: Seed $700k–$1.8M; Angel $579k–$3.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Filip Engelbert
Angel · 1 investments in Sweden Fashion startups

Filip Engelbert is a Co-Founder at Avito.ru.

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Investment focus

  • Industry: Apps, E-Commerce, Fashion
  • Stage:Seed, Angel
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 9
  • Round size: Seed $700k–$1.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Werlabs — Werlabs is a Stockholm based medical technology company founded by Will Stoddart and Rickard Lagerqvist, a general practioner. Werlabs provides customers with health analysis via blood testing. The company’s aim is to give users the tools and information to take care of their health.
  • Glue Home — Imagine coming back from work to a clean home, the parcel from your favourite online store is in the hallway, your groceries have been delivered to the fridge and your dry cleaning is in the closet. All done while you were out. Imagine that at the same time you were helping reduce traffic, pollution and create jobs in your community.Glueenables the secure delivery of products and services into the home while you are away. Glue aims to improve ecommerce, foster trust and collaboration in communities and optimise time and resources.Glue connects consumers homes with businesses. We enable access to the home via a proprietary award-winning digital smart lock and other digital locks using Glue’s API which lets users give out digital keys in the Glue app. We are integrated with leading logistics, retail and services companies to offer delivery into the home. With Glue’s In-Home delivery app couriers can securely unlock a customer’s home to deliver an order while the customer is out.
  • NA-KD.com — NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USDonline fashion store).
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Jonas Tellander
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Jonas Tellander is the Co-Founder and CEO at Storytel.

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Investment focus

  • Industry: Apps, SaaS, Fashion
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Round size: Angel $275k–$720k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Delibr — Reach a new level of clarity and flow with PRD, story map, decisions, and Jira issues in one epic document.
  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Wave Ventures
VC Fund · Helsinki, Southern Finland, Finland · 1 investments in Sweden Fashion startups

Founded in 2016, Wave Ventures is the largest student-run VC in Europe, backed by Nordic unicorn founders, investing in Gen Z entrepreneurs at the earliest stage. We operate both from Finland and Sweden with a team of five people from the top universities in the region.

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Investment focus

  • Industry: Software, Information Technology, Internet
  • Stage:Pre-Seed, Seed, Venture - Series Unknown
  • Geography: Finland, Sweden, Germany

Investor stats

  • Total investments: 39
  • Round size: Seed $329k–$2.1M; Pre-Seed $183k–$3.4M; Venture - Series Unknown $675k–$1M
  • Lead/follow: 10% lead, 90% follow
  • Last fund: Likely actively investing — fresh fund, raised $12M in 2026

Portfolio highlights

  • CYBRET AI — The New Era of Autonomous Cybersecurity
  • Fika Jobs — Stand out from the crowd. Find your perfect job.
  • Solace Care — Solace Care offers AI-powered end-of-life planning and loss support, integrated with insurance and workplace benefits.
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Christian von Koenigsegg
Angel · Ängelholm, Kronobergs Lan, Sweden · 1 investments in Sweden Fashion startups

Christian von Koenigsegg is based out of Ängelholm, Kronobergs Lan, and is the Founder and CEO of Koenigsegg Automotibe.

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Investment focus

  • Industry: Fashion, Children
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Inimini — Inimini is a second-hand children’s clothing company by style and size.
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Vaultier7
VC Fund · London, England, United Kingdom · 1 investments in Sweden Fashion startups

Vaultier7 provides growth capital to visionary entrepreneurs who are building bold brands at the forefront of the consumption revolution, inspired by values, authenticity and community

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Investment focus

  • Industry: E-Commerce, Fashion, Beauty
  • Stage:Series A, Venture - Series Unknown, Series B
  • Geography: France, Sweden, United States

Investor stats

  • Total investments: 8
  • Lead/follow: 75% lead, 25% follow
  • Last fund: May invest from a new fund soon — raised $88M in 2017

Portfolio highlights

  • 111Skin — 111Skin is committed to positive luxury skincare not only pushing the boundaries of technological change, but also establishing a more sustainable, philanthropic, and female-led future of skincare. In addition to sourcing ethical materials and cutting-edge ingredients.
  • Joone — Joone is a provider of baby care goods with plans to sell skincare products online. The company's products include wash gel, moisturizing milk, and maternity items produced from natural ingredients that are safe for pregnant women and children to use.
  • Vestiaire Collective — Vestiaire Collective is a social commerce platform that enables people to buy and sell luxury, pre-owned fashion products. It curates and connects the desirable wardrobes and provides a trusted and sustainable new way of buying and selling pre-loved items.The company is focused on transforming the fashion industry for a more sustainable future bypromoting the circular fashion movement as an alternative to overproduction and overconsumption and the wasteful practices of the fashion industry. It provides its ‘fashion activist’ community with inspiration, tools, and features to lead the change as they sell and buy unique pre-loved pieces from each other's wardrobes. The platform is unique thanks to its highly engaged activist community and its rare, desirable inventory of 3 million items that includes 140,000 new listings every week. It has over 7.5 million fashion savvy members in 50 countries worldwide. Every week, over 30,000 new items are submitted by its community of sellers, enabling buyers to access over 3,500 coveted and must-have fashion pieces a day.Vestiaire Collective is based in Paris, Ile-de-France with offices in London, New York, Milan, Berlin, and Hong Kong and was founded in 2009 by Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, and Sophie Hersan.
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Time for Growth
VC Fund · Paris, Ile-de-France, France · 1 investments in Sweden Fashion startups

A partner of choice for high growth Tech companies.

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Investment focus

  • Industry: Gaming, Fashion, Internet
  • Stage:Private Equity, Series A, Series C
  • Geography: France, Sweden

Investor stats

  • Total investments: 5
  • Lead/follow: 40% lead, 60% follow

Portfolio highlights

  • Geolid — Geolid is a search optimization website with a primary focus on french consumers.
  • Oslo — Simplifier la transition digitale des entreprises
  • Zound Industries — Zound Industries designs, develops, and markets headphones. It offers four brands, intended to serve specific audiences: Urbanears, Coloud, Marshall, and Molami.The company has set up distribution in more than 100 markets, and its products are available at over 20,000 locations globally, including Apple, Best Buy, HMV, Target, Urban Outfitters,Colette, FNAC, Media Markt, Telia, Deutsche Telecom, Orange, and Tesco.Zound Industries was co-founded by Konrad Bergström, Niklas Bergh, and Oscar Axhede in 2008 and is based in Stockholm, Sweden. Its products were first introduced to the market in December 2009.
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 1 investments in Sweden Fashion startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Seafood
  • Stage:Angel, Venture - Series Unknown, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 8
  • Round size: Angel $160k–$3.4M; Venture - Series Unknown $340k–$1.2M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • SWEBAL — SWEBAL produces Trinitrotoluene (TNT) in Sweden for European defense and security. Securing Europe's ammunition supply chain through local manufacturing excellence.
  • Cresponix — On a mission to feed the world without destroying the planet! The future of food is: farmed fish and shrimp. Cresponix is a patented farming technology for fish and shrimp that solves today's unsustainable challenges at fish and shrimp farming, and decreases the production cost by 20%.
  • GoFrendly — We all feel the need to find new friends sometime. Move to new city, single when everyone else is in a relationship, first in companionship to have children - the reasons can be many. GoFrendly is an app for all women who want to find new friends. GoFrendly is available for both iPhone and Android.
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Fashion Investor funding in Sweden at a glance

Stats across 115 deals from 123 investors.

123
investors
in Sweden Fashion startups
115
deals
in Sweden Fashion startups
$701k
median round
in Sweden Fashion startups
30%
lead investors
lead at least one round
29%
Venture - Series Unknown
most common funding stage
63/37
VC / Angel
share of investor count

Access all 123 investors in Sweden Fashion startups.

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