Top 5 Fashion Angel Investors in Estonia in September 2025

Last updated: Sep 2025 A list of 5 angel investors that invest in Fashion startups based in Estonia. We rank investors based on the number of investments they made in Fashion companies from Estonia. We update this investor list every month.

Top 5 Fashion Angel Investors in Estonia in September 2025

Investor	Fashion Estonia investments
James B Gambrell	1
Toomas Hendrik Ilves	1
Norberts Erts	1
Markus Villig	1
Marc Lamik	1

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Investor list

James B Gambrell - CEO @ Supponor

Investment focus

Sports, Fashion, E-Commerce
Series B, Funding Round
Estonia, United Kingdom

Portfolio highlights

Rakuten Fits Me — Fit Origin is the ultimate fit recommendation solution for eCommerce fashion retailers which puts fit and body shapes at the heart of the online shopping experience. It combines garment data and shopper data to determine which size garment will fit them, the way they want to wear it.Each shopper’s measurements are calculated based on height,weight, age and body shape. Deep statistical analysis of thousands of detailed body scans allows their data scientists to use these limited data points to infer high quality information about the shopper’s measurements.Every garment is analysed by their garment technologists, taking many factors into account including silhouette, stretch and fit preference. A shopper’s body measurements are used in conjunction with garment measurements to interpret how each size will fit a shopper.Fit Origin recommends the best size to fit shoppers, with the ability to compare sizes based on their own fit preferences.Their fit recommendation solution allows your shoppers to buy with confidence. At Rakuten Fits Me they are all about ‘Me’ fashion, not mass fashion. They are the only size and fit solution provider to align your product data with shopper body data so they get the perfect fit, first time, every time.
Supponor — Supponor is an innovative sports media and technology company whose DBRLive technology is revolutionizing perimeter advertising in sports. We replace traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical in every way – but withpitch-side advertisements relevant to them.There are three core elements to what Supponor does:• We manage and operate DBRLive, a technically innovative and operationally robust media platform which integrates with live broadcasts • We create new value for rights holders by enhancing and acquiring packages of their perimeter billboard inventory • We deliver marketing opportunities to brands around the world looking to engage specific sports audiences with relevant marketingSupponor’s headquarters are in the UK, and our operations teams are continually on the road, working with local partners as specialists at live sporting events across the globe.Supponor’s highly skilled software engineers in the research and development team in Espoo, Finland, work constantly to refine and further develop the technology underpinning DBRLive, pushing boundaries to create new value for our clients and partners.Supponor is a privately-held company, owned by management, private investors and VC funds – Sports Investment Partners, Northzone, and Conor.

Toomas Hendrik Ilves is the CEO of Ilves Consulting Group. He attended the University of Pennsylvania.

Investment focus

Fashion, E-Commerce, Search Engine
Seed
Estonia

Portfolio highlights

Miros — Miros utilizes advanced AI technology to analyze shopper behaviors, identifying key interactions like scrolls and clicks to enhance user experience. This innovative feature allows customers to browse the store without typing, improving engagement and simplifying the shopping process. Miros also offers insights and expert blogging on leveraging AIfor product discovery to help grow e-commerce businesses. ---eCommerce loses half of its sales because in this industry nobody knows how to make the products findable.If you can’t find, you can’t buy. No universal taxonomy exists to describe visual items. Shoppers do not know the right words to search for what they like.Meanwhile, because you can’t filter products by how much you like them, you’ll have to browse thousands of products – many of which you’ll dislike. When shopping feels tedious, the shopper quits.Miros gives shoppers a new language to express what they are looking for - far richer and more accurate than any existing search technology.

Norberts Erts is the Product Marketing Manager at Sage.

Investment focus

Rental, Retail, Leasing
Seed
South Korea

Portfolio highlights

Miros — Miros utilizes advanced AI technology to analyze shopper behaviors, identifying key interactions like scrolls and clicks to enhance user experience. This innovative feature allows customers to browse the store without typing, improving engagement and simplifying the shopping process. Miros also offers insights and expert blogging on leveraging AIfor product discovery to help grow e-commerce businesses. ---eCommerce loses half of its sales because in this industry nobody knows how to make the products findable.If you can’t find, you can’t buy. No universal taxonomy exists to describe visual items. Shoppers do not know the right words to search for what they like.Meanwhile, because you can’t filter products by how much you like them, you’ll have to browse thousands of products – many of which you’ll dislike. When shopping feels tedious, the shopper quits.Miros gives shoppers a new language to express what they are looking for - far richer and more accurate than any existing search technology.
Value Space Co. — Value Space Co. is a space reconstruction company that offers space-optimized services through project development planning.

Markus Villig is founder and CEO of Taxify. He attended University of Tartu.

Investment focus

FinTech, E-Commerce, Information Technology
Seed, Pre-Seed, Funding Round
Estonia, Poland, Sweden

Portfolio highlights

GScan — Cosmic-ray based solutions for 3D imaging. GScan redefines the boundaries of 3D scanning with Muon Flux Technology (MFT) detectors. Unparalleled quality, safety, ease-of-use. Scan anything. Detect everything.
Sera — Sera's AI streamlines prospecting with tailored lists and enriched profiles, including accurate emails and metrics.
Tab — Tab is the API-first company that enables smart receipts to arrive straight to your mobile bank app, all linked to your payment card. We help merchants deliver a seamless checkout experience and to unlock new avenues for post-sale engagement, banks to offer better user experiences & reducing customer support costs and consumers can wave goodbyeto lost receipts, tedious expense reporting processes and a more engaging banking experience.

Marc Lamik is the Chief Product and Technology Officer of Moonfare. He previously worked at Cloudflare as a Director of Product. Marc Lamik attended the University of Düsseldorf.