Top 15 Email Startup Investors in Sweden (October 2026)

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Investment focus

Industry: Software, Artificial Intelligence, Information Technology
Stage:Pre-Seed, Seed, Series A
Geography: United States, Singapore, Australia

Investor stats

Total investments: 2387
Round size: Seed $158k–$4.6M; Pre-Seed $100k–$600k; Series A $4.1M–$29M
Lead/follow: 43% lead, 57% follow
Last fund: Likely actively investing — fresh fund, raised $7.5M in 2026

Portfolio highlights

iiba — Iiba is a geospatial platform that specializes in providing location information related to child-rearing.
Obud — Obud is a wellness reservation systems that is designed for holistic health and lifestyle management purposes. The company's systems offer a comprehensive suite of tools for booking wellness activities, managing schedules, and accessing curated wellness programs, enabling wellness centers to streamline their operations, enhance userengagement, and promote a balanced and healthy lifestyle.
Plouton AI —

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Fredrik Olsson - Head of Data Science & Product strategist @ Gavagai

Investment focus

Industry: SaaS, Email, Chatbot
Stage:Seed, Pre-Seed
Geography: Sweden

Investor stats

Total investments: 2
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Luminar is one of the most active seed investors in the Nordics, providing experienced seed financing and active operational support.

Investment focus

Industry: Software, Information Technology, SaaS
Stage:Seed, Series A, Pre-Seed
Geography: Sweden, Norway, United States

Investor stats

Total investments: 70
Round size: Seed $960k–$5.4M; Pre-Seed $420k–$4M; Series A $8.3M–$21M
Lead/follow: 40% lead, 60% follow
Last fund: Likely still investing — raised $69M in 2023

Portfolio highlights

FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
Ivy Interactive — Ivy is the the AI-first open source .NET framework that helps developers build powerful internal tools faster without reinventing the wheel.Ivy is an open-source tool that makes it incredibly easy to create and deploy .NET applications, powered by AI. Start building smarter applications faster. AI powered .Net development. The ultimate toolkitfor building internal apps - App Generator Turn any database into full-featured backoffice applications in minutes with AI. - Database Generator - Design, build and deploy production quality databases models with AI. - Add Authentication - Ivy provides a variety of build in authentication providers to add sign in to your apps. - Dashboard Generator- Build and deploy dashboard in minutes. - One-Click Cloud Deploy - Deploy to Azure, AWS or GCP in seconds.
IPercept — At IPercept we provide AI-based, hardware-enabled software solutions and services that can best be described as the fitness tracker for complex industrial machines. At the push of a button, you can learn about a machines’ health, down to micrometer changes for each critical component. You can get insights into what maintenance activities you shouldapply and when. You can monitor how the machines are operated, how to optimize their utilization and much more. All of this is achieved through a plug-n-play installation - for old machines as well as new. All securely provided without requiring access to any machine controllers or IT-systems. These services reduce maintenance costs, downtime and increase productivity - a solid ROI for our customers. In 5 years, most complex industrial machinery sold in the world will be supported by our technology.

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Karl-Johan Persson, born in 1975, has been the Managing Director and Chief Executive Officer of H & M Hennes & Mauritz AB since 1 July 2009.Before taking over as Managing Director Karl-Johan Persson held an operational role within H&M from 2005, including working as head of expansion, business development, brand and new business.Since 2000 Karl-Johan Persson has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the US and the UK. Between the years 2006 and 2009 he was also a member of the Board of H & M Hennes & Mauritz AB.Between 2001 and 2004 Karl-Johan Persson was CEO of European Network. Karl-Johan holds a BA in Business Administration from the European Business School in London.His current external board assignments are the Swedish Chamber of Commerce in the UK and the GoodCause foundation. Karl-Johan Persson is since 2013 a member of the Board of H&M Conscious Foundation. Karl-Johan Persson is a shareholder in Ramsbury Invest AB, and also personally holds 12,136,289 class B shares in H&M.The Managing Director is appointed by the Board of Directors and is responsible for the daily management of the company as directed by the Board.This means that the Managing Director must focus in particular on recruitment of senior executives, buying and logistics matters, pricing strategy, sales and profitability, marketing, expansion, development of the store network and of online and catalogue sales, and IT development.The Managing Director reports to the Board on H&M’s development and produces decision bases for investments, expansion, etc. The role of Managing Director includes contact with the financial market, the media and the authorities.

Investment focus

Industry: Information Technology, Internet, Software
Stage:Grant, Seed
Geography: Sweden, United States, United Kingdom

Investor stats

Total investments: 33
Round size: Seed $1M–$59M; Grant $20k–$216k
Lead/follow: 48% lead, 52% follow

Portfolio highlights

Froda — Froda is a tech company that simplifies financing for small businesses, allowing entrepreneurs to access loans more conveniently. The company offers flexible repayment options, including daily or weekly schedules, making it adaptable to the needs of various businesses. Froda aims to revolutionize the banking experience for businesses, promotingease of investment for their ideas through digital solutions.
Lassie — Lassie is the first proactive and preventive pet insurance company that wants to help pet owners take better care of their pets
ANNA — ANNA is a digital support platform that assists families of children with neurodevelopmental conditions by centralizing AI-powered coordination, community forums, and expert knowledge.

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Charlotte Söderhjelm is the Chief Executive Officer at Gavagai.

Investment focus

Industry: SaaS, Email, Chatbot
Stage:Pre-Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Founded in 2014, Propel Capital has invested in over 170+ Sting startups. Offering generous investments to early-stage tech companies.

Investment focus

Industry: Software, E-Commerce, Health Care
Stage:Convertible Note, Pre-Seed, Seed
Geography: Sweden, United States, Norway

Investor stats

Total investments: 173
Round size: Seed $24k–$615k; Pre-Seed $34k–$580k; Convertible Note $34k–$55k
Lead/follow: 7% lead, 93% follow
Last fund: Likely still investing — raised $3M in 2022

Portfolio highlights

Mother — Mother is a deep-tech mental health company that aims to fill the niche between conventional health services and self-help approaches.
Seaqure Labs AB — Seaqure Labs is a biotech startup utilizing mycoproteins as the solution for current unsustainable methods within aquaculture. Grounded in the fundamental principles of the circular economy, the technology empowers us to manufacture sustainable, economically viable ingredients, great for the planet and great for fish.
Freya Industries — Freya Industries builds the intelligence layer for physical security: connected sensors and the platform that turns what they capture into actionable insights

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Christian Backman is the Enterprise/Solution Architect at Martin & Servera.

Investment focus

Industry: SaaS, Email, Chatbot
Stage:Pre-Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Peggy Poon is the Head Of Operations at EQT Foundation.

Investment focus

Industry: SaaS, Email, Chatbot
Stage:Pre-Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Siddharth Khullar is a Machine Learning Research at Eight Sleep.

Investment focus

Industry: SaaS, Email, Chatbot
Stage:Pre-Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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MOOR is an early stage Swedish venture capital firm focusing on the digital space. As a private investment company funded by a highly successful serial entrepreneur it can act differently and more flexibly than most other VCs. Its investment approach is opportunistic in terms of size, stage and geography. Its overhead is limited, it invest on the same terms as the entrepreneurs and its timeline to close a deal is short. it is passionate in supporting its portfolio companies and make a real personal commitment to each one. It focuses on early-stage companies. Sometimes so early that they are just a brilliant idea on a whiteboard. The start-up phase is hard; more companies fail than make it big. Success comes from tenacious teams working together through the challenges that they will inevitably face. its experienced team helps talented entrepreneurs overcome their early hurdles and quickly grow the company on a global scale. Its background is similar to yours – the money it invests is derived from entrepreneurship. It’s personally faced a lot of the challenges an early-stage company encounters, and it’s certainly made its share of mistakes. It understands what you are facing and bring its experiences, resources, network and efforts together, to create a team that is committed to working with you for the long haul. It’s a dedicated, active partner. This means that it will only invest in your company if it can offer you the right knowledge combined with capital. Directly, or via its network, it can broaden your management team and it will always take a seat on the board. it offer hands-on help in building your business and refining your ideas for success.

Investment focus

Industry: Software, Internet, 3D Technology
Stage:Seed, Venture - Series Unknown, Series A
Geography: Sweden, Mexico, United States

Investor stats

Total investments: 19
Round size: Seed $274k–$5M; Series A $3M–$10M; Venture - Series Unknown $586k–$28M
Lead/follow: 32% lead, 68% follow

Portfolio highlights

Acast — Want to start a podcast? Acast can help. We're the world's leading independent podcast company, helping creators and advertisers reach listeners globally.
Nowports — Nowports is a digital freight forwarder that helps companies improve the import process. It serves as a platform through which companies and individuals can manage their imports and exports in real-time. The company uses AI to make the import process easy, secure, and transparent. The platform allows users to request a quote, register the productsand providers that the company mostly uses, and book shipments from any port.
Velory — With Velory, you can connect your entire IT ecosystem in one place. Finally have a unified view of your assets and streamline your IT lifecycle management, from the moment of purchase, through IT Asset Management, till the end of life of your devices.

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Margaux Dietz is a Influencer at Margaux dietz AB.

Investment focus

Industry: Email, Sales Automation, Artificial Intelligence
Stage:Seed
Geography: Sweden

Investor stats

Total investments: 1
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.

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Bust is a Stockholm-based venture firm that deploys capital and creatitvy.

Investment focus

Industry: Email, Software, Health Care
Stage:Seed, Pre-Seed, Venture - Series Unknown
Geography: Sweden, The Netherlands

Investor stats

Total investments: 5
Round size: Seed $666k–$2.5M; Pre-Seed $1.3M–$2.1M
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Hypertype — Smartest email experience ever made.
Ankor — Ankor is a platform of actionable data for business owners. Quit straying. Begin construction.
Alba Health — Discover your baby's gut health & microbiome for the best start in life.

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We are a leading tech investor & venture builder in the Nordics. Taking deep tech from lab to market.WELCOMEINVESTMENTS

Investment focus

Industry: Software, Biotechnology, Information Technology
Stage:Pre-Seed, Seed, Venture - Series Unknown
Geography: Sweden, United States

Investor stats

Total investments: 282
Round size: Seed $237k–$2.3M; Pre-Seed $5.8k–$349k; Venture - Series Unknown $357k–$3.5M
Lead/follow: 45% lead, 55% follow

Portfolio highlights

Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
Solinide Photonics — Solinide Photonics is a technological company spun out of Chalmers University of Technology. It develops ultra-efficient silicon nitride-based photonic circuits and microcomb technologies.
InfiniNode Technologies AB — InfiniNode is a semiconductor IP company that seeks to enable efficient data movement in future compute systems.

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Almi Invest is Sweden’s most active early-stage venture capital firm, investing in scalable startups across Sustainability, Industry, Tech, and Life Science. We invest from pre-seed to Series A, always co-investing with independent private investors to accelerate innovation and long-term success. Our portfolio spans sustainable solutions, industrial innovation, deep tech, SaaS, and life science, supporting startups that drive economic and environmental progress. With €430 million under management and over 1,000 investments since 2009, we have backed leading companies like MIPS, Tobii, and Neo4j, with notable exits to Google, Apple, Microsoft, and Qlik. Beyond capital, we offer engaged ownership, providing strategic guidance, active board participation, and access to an extensive investor network. Almi Invest is part of the Almi Group and is funded by the European Regional Development Fund, Almi AB, and regional partners.

Investment focus

Industry: Software, Health Care, Information Technology
Stage:Venture - Series Unknown, Seed
Geography: Sweden, Norway, United States

Investor stats

Total investments: 552
Round size: Seed $226k–$2.2M; Venture - Series Unknown $326k–$3.5M
Lead/follow: 34% lead, 66% follow
Last fund: Likely still investing — raised $64M in 2024

Portfolio highlights

FirstQFM — FirstQFM is a Stockholm-based quantum technology company building proprietary foundation models for quantum computing.
Ambidex AB — helps food retailers create new revenue streams on their refrigeration systems by stabilizing the electricity grid.
Indevex AB — Indevex is a science-based and privately owned biotech company from Sweden. A natural and reliable partner, providing evidence based natural nutrition concepts based on the patented NGC™ Formula.

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