The London Fund
VC Fund
Mayfair, United Kingdom
The London Fund is a VC fund in Mayfair focused on SaaS and Software. The London Fund invests in IP-rich high-growth companies with a particular focus direct to consumer technology and products. By actively partnering with entrepreneurs who create technology they can identify, extend and defend, their London Fund vehicle provides between USD $500k and USD $50 mm in early-stage and growth capital.Their team helpsentrepreneurs shift the balance away from established companies. Operating with the philosophy that disruptive, high-growth companies hold intrinsic, quantifiable value, The London Fund works closely with founders to help identify and extend a company’s intellectual property assets into a truly defendable position.While all their partners bring strong operational and entrepreneurial backgrounds to every portfolio company, they also show companies a clear pathway towards an exit. As founders with 20 exits and four IPOs at their back, they pride themselves on knowing how to build successful businesses with the lowest weighted average cost of capital.This focus on seeking, developing and defending quantifiable IP forms the fundamental difference between The London Fund and other investors.
- Total investments:
- 19
- Last investment:
- Lead investor:
- 47%
- Fund size:
- $1B
- Last fund:
Last updated:
For AI agents: llms.txt
Industries The London Fund invests in
Stages The London Fund invests in
Countries The London Fund invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
1 more contact available
Round size
- Seed
- $600k–$20M
- Series A
- $2.5M–$10M
Investment Focus
Industry
- SaaS 3 (16%)
- Software 3 (16%)
- Artificial Intelligence 3 (16%)
- Recruiting 2 (11%)
- Mobile Apps 2 (11%)
Stage
- Seed 8 (42%)
- Series A 1 (5%)
- Series C 1 (5%)
- Post-IPO Equity 1 (5%)
Country
- United States 9 (47%)
- Sweden 1 (5%)
- Hong Kong 1 (5%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Ashesh Shah
Founder
|
Founder | Total investments: 1 | Find email | |
Palle Pedersen
Founder
|
Founder | Total investments: 0 | Find email | |
Katie Flannery
Director
|
Director | Total investments: 0 | Find email | |
|
Quentin Reyes
Managing Director
|
Managing Director | Total investments: 4 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Love.com
|
Love.com: the everything store powered by small business, sustainability, and simple ingredients. | $20M / Seed / Feb 29, 2024 | |
Yniq Eyewear
|
Yniq Eyewear is an artisanal brand that provides premium ski goggles and stylish sunglasses. | $1.3M / Seed / Jan 25, 2024 | |
Artisse AI
|
Artisse is more than an app—it's an innovation in personal photography. Our unique AI algorithm doesn’t just transform your selfies into high-quality images, it allows you to personalize every detail. Visualize yourself in a myriad of scenarios, outfits, hairstyles, and more. Even adjust lighting and ambiance to match your mood.Artisse candeliver hyper realistic imagery at scale by combining leading generative AI technology, a global licensed talent pool and finished art services. Our consumer app is the world's first AI-driven photography app that allows users to create entirely new, personalized photos instantly. Since launched, it has been ranked as the top new photo app in 20 countries and featured in TechCrunch, Daily Mail, and Forbes. Artisse offers business solutions across numerous sectors such as advertising, modeling, lifestyle, tourism, and intellectual property, focusing on leveraging image AI to bring a transformative edge to conventional practices in these industries. Artisse expands creative horizons, scales operations and delivers unique variations at scale for companies to connect meaningfully with their customers. | $6.7M / Seed / Jan 16, 2024 | |
Influence
|
Influence uses AI-based technology to convert social and conventional media into an investable medium dubbed INFLUENCE®, opening the door for a new type of venture capital. | $20.8M / Seed / Nov 07, 2023 | |
Engin Sciences
|
Engin Sciences develops AI-Driven HR software that plugs into existing job boards, giving companies access to a virtual talent management system for hourly jobs, allowing HR managers to gamify the job application process on any site, quickly evaluating applicants, engaging and routing viable candidates to the jobs to which they’re best suited.Saving time and reducing churn, Engin saves companies thousands of dollars in HR personnel expenses. | $2.5M / Seed / Apr 06, 2023 | |
Elo Health
|
Elo creates a smart nutrition service that uses biomarkers to deliver nutrition with confidence for optimal health and aging. It employs biomarkers, artificial intelligence, and expert guidance to deliver supplements that are precisely calibrated for the individual's needs. It uses Smart Nutrition products to identify and fill nutrient gapsbased on blood testing, activity data, and one-on-one dietitian support. | $10M / Series A / Jan 24, 2023 | |
Price.com
|
Price.com develops a money savings platform used for comparison shopping, cashback, coupons, price history, and price alerts.The platform provides a free cross-platform experience for consumers. Its patented, AI-powered matching algorithm enables real-time discovery of new, white-label, used, local, refurbished, and rental products, takingcomparison shopping to new heights. Price.com is available as a desktop and mobile website, browser extension, native app, and chatbot.RJ Rain founded Price.com in San Francisco, California in 2016. | $4M / Seed / Jan 03, 2023 | |
Hulah
|
Hulah is bringing dating FULL CIRCLE.HULAH-- REAL PEOPLE, REAL CONVERSATIONS.This is online dating like you have never experienced it before. You’re more than just a photo here. We have designed our technology to create as much of a real life experience as possible providing our users a full circle view of their match.HULAH-- REAL DATINGAPP, REAL RESULTS:1. See a person’s profile and get an insider look by viewing videos of their friends answering questions about them.2. Send Likes and Match.3. Have a real conversation. Schedule a time to have a 5-minute or less video conversation with your match.4. Ooo, Sparks are flying over video? Now, have a first date that you are excited for.Not only are we bringing people back to having real face to face conversations, we also want your circle of friends involved too! Using video profiles and iconic video chats, we are paving the way for a more authentic online dating experience.* No catfishing.* No inactive bots.* No overwhelming volume of messages leading to nothingness.* No endless swiping.At Hulah, our mission is simple: It doesn’t matter how technologically sophisticated we become, emotional connectivity remains a core part of being human. Connecting with real people and sharing real conversations remains essential. In an era of keyboard warriors, Hulah brings people back to sharing real conversations with it’s network of real people. Our vision is simple; using technology to bring people together.As seen in Forbes, Bustle, Entrepreneur Magazine, Adweek, and more.Oh and PS. We have this rule: Only emotionally available singles allowed. Are you just looking for a one night stand? Well this app isn’t for you.The app is free to use. You can, however, elevate your experience by upgrading to our Pro version.—————————————————If you choose to purchase HulahPro, payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Account will be charged for renewal within 24-hours prior to the end of the current period. Subscriptions may be managed and auto-renewal may be turned off by going into Account Settings after purchase. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase HulahPro, you can simply use Hulah for free.Support: contact@hulah.coTerms of Service: https://hulah.co/termsPrivacy Policy: https://hulah.co/privacy | $3.3M / Seed / Nov 01, 2022 | |
Honeydrop
|
Honeydrop is an active lifestyle brand that infuses the incredible natural benefits of honey into health and wellness products. The company's beverages include purifying, nourishing juices blended with raw, local, antibacterial honey. Honeydrop provides 1% of its profits to local beekeepers around the country to help in the fight againstColony Collapse Disorder (CCD), an epidemic that threatens the global bee population. | $368.2K / Seed / Jan 01, 2022 | |
Dollar Donation Club
|
Dollar Donation Club is a monthly micro-subscription to solve humanity's greatest challenges. | Seed / Jan 01, 2022 | |
| See all 19 investments → | |||
Co-Investors
Cloud Power Capital
2 deals together
Norwest
2 deals together
Steel Storage Shelves
2 deals together
Acme Innovation
1 deal together
Alpha Praetorian Capital
1 deal together
Cervin Ventures
1 deal together
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FAQ
What does The London Fund invest in?
The London Fund invests primarily in SaaS, Software and Artificial Intelligence startups, most often at Seed and Series A stage. Most of the 19 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is The London Fund's check size?
The London Fund typically joins rounds of $600k–$20M at Seed and $2.5M–$10M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds The London Fund participates in.
How do I contact The London Fund?
Public channels for The London Fund include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at The London Fund?
The team at The London Fund includes Ashesh Shah (Founder), Palle Pedersen (Founder) and Katie Flannery (Director). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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