Top 5 Sporting Goods Startup Investors in Sweden in September 2025

Last updated: Sep 2025 A list of 5 angel investors and VC (Venture Capital) funds that invest in Sporting goods startups based in Sweden. We rank investors based on the number of investments they made in Sporting goods companies from Sweden. We update this investor list every month.

Top 5 Sporting Goods Startup Investors in Sweden in September 2025

Investor	Sporting Goods Sweden investments
Wellstreet	1
Simon Josefsson	1
Mark Livings	1
Indigo Capital Partners	1
Maropost Ventures	1

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Investor list

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

Investment focus

E-Commerce, Software, Retail
Funding Round, Seed, Pre-Seed
Sweden, Norway, Finland

Portfolio highlights

Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.

Simon Josefsson

Investment focus

Health Care, Sports, Consumer Goods
Seed, Angel, Pre-Seed
Sweden, Germany

Portfolio highlights

Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
Stockrepublic — Community, benchmarking, and insights features for banks - available via white label and API

Founder of a diverse group of businesses including globally-distributed consumer brands (Lyre's Spirits Co) as well as growth-award winning companies specialising in the supply of marketing services and products to the FMCG\ CPG industry. These businesses include an integrated creative agency, a digital printing and personalisation platform,a branded merchandise and speciality packaging supplier as well as a specialty promotional logistics and fulfilment provider.Mark has worked closely with over 50 major FMCG organisations in the grocery, pharma, liquor and health and beauty space and has grown a portfolio of businesses servicing their go to market requirements over the last seven years.Passionate about technology, Mark has invested across all business units ensuring a competitive edge is maintained with best in class platforms to delivery quality creative, product production and fulfilment services to some of the world's most recognisable businesses and brands.

Investment focus

Content Marketing, Information Technology, Software
Seed, Angel, Pre-Seed
Australia, Sweden, United Kingdom

Portfolio highlights

Edoome — The most friendly and easy to use social learning management system that connects teachers with their students for effective communication and collaboration and provides tools to help teachers save time in planning, assessing and keeping track of their students’ progress, unifying everything in just one platform.
Compono — Smart, easy-to-use HR management products for sourcing talent and helping them grow.
Creatively Squared — Digital content that brings consumers closer to brands. Create engaging photos, videos and digital ads at scale

Indigo Capital Partners is a Russian private equity firm that combines global best practice and a world-wide network of contacts with thorough knowledge of the local market. We pursue investment opportunities in the small- and mid-cap market focusing on special situations across a broad range of sectors in Russia and technology investmentsglobally, including internet and media, alternative energy and energy efficiency, biotechnology and sophisticated engineering.

Investment focus

Sports, Hardware, Software
Seed, Funding Round, Equity Crowdfunding
Spain, Sweden, Switzerland

Portfolio highlights

Oliver — Learn more about our football gps tracker specialized in football performance analysis. A gps sensor to improve performance and prevent injuries.
Goose Gaming — They believe that esports is of the future of the entertainment industry. A huge audience that is also unique and isolated from other channels is ready to get acquainted with the brands that share their passion. Together they will build the esports industry and win the love and devotion of tens of millions of fans.
Carv — Carv 2 clips onto any ski boot, analyzes your technique, and coaches you with live audio as you ski.

Maropost Ventures is a leading private equity firm that invests in people and their companies from the earliest days through all stages of Growth. SpaceX, Compono, Pressa and Lyres make up some of their first investments.