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Top 5 Sporting Goods Startup Investors in Sweden in May 2026

A list of 5 angel investors and VC (Venture Capital) funds that invest in Sporting goods startups based in Sweden. We rank investors based on the number of investments they made in Sporting goods companies from Sweden. We update this investor list every month.

Top 5 Sporting Goods Startup Investors in Sweden in May 2026

Investor Sporting Goods Sweden investments
Wellstreet 1
Mark Livings 1
Indigo Capital Partners 1
Maropost Ventures 1
Simon Josefsson 1

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Investor list
Wellstreet
VC Fund · Stockholm, Stockholms Lan, Sweden

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

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Investment focus

  • E-Commerce, Software, Retail
  • Funding Round, Seed, Pre-Seed
  • Sweden, Norway, Finland

Portfolio highlights

  • Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
  • Berget AI — Berget AI is an AI platform that focuses on inference and agentic infrastructure, enabling businesses to deploy and expand open-source LLMs.
  • Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.
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Mark Livings
Angel · Sydney, New South Wales, Australia

Founder of a diverse group of businesses including globally-distributed consumer brands (Lyre's Spirits Co) as well as growth-award winning companies specialising in the supply of marketing services and products to the FMCG\ CPG industry. These businesses include an integrated creative agency, a digital printing and personalisation platform,a branded merchandise and speciality packaging supplier as well as a specialty promotional logistics and fulfilment provider.Mark has worked closely with over 50 major FMCG organisations in the grocery, pharma, liquor and health and beauty space and has grown a portfolio of businesses servicing their go to market requirements over the last seven years.Passionate about technology, Mark has invested across all business units ensuring a competitive edge is maintained with best in class platforms to delivery quality creative, product production and fulfilment services to some of the world's most recognisable businesses and brands.

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Investment focus

  • Software, Education, Communities
  • Seed, Angel, Pre-Seed
  • Australia, Sweden, United Kingdom

Portfolio highlights

  • Edoome — The most friendly and easy to use social learning management system that connects teachers with their students for effective communication and collaboration and provides tools to help teachers save time in planning, assessing and keeping track of their students’ progress, unifying everything in just one platform.
  • Compono — Smart, easy-to-use HR management products for sourcing talent and helping them grow.
  • Creatively Squared — Digital content that brings consumers closer to brands. Create engaging photos, videos and digital ads at scale
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Indigo Capital Partners
VC Fund · Moscow, Moscow City, Russian Federation

Indigo Capital Partners is a Russian private equity firm that combines global best practice and a world-wide network of contacts with thorough knowledge of the local market. We pursue investment opportunities in the small- and mid-cap market focusing on special situations across a broad range of sectors in Russia and technology investmentsglobally, including internet and media, alternative energy and energy efficiency, biotechnology and sophisticated engineering.

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Investment focus

  • Sports, Hardware, Software
  • Seed, Funding Round, Equity Crowdfunding
  • Spain, Sweden, Switzerland

Portfolio highlights

  • Oliver — Learn more about our football gps tracker specialized in football performance analysis. A gps sensor to improve performance and prevent injuries.
  • Goose Gaming — They believe that esports is of the future of the entertainment industry. A huge audience that is also unique and isolated from other channels is ready to get acquainted with the brands that share their passion. Together they will build the esports industry and win the love and devotion of tens of millions of fans.
  • Carv — Improve your skiing technique with real-time audio coaching. Carv uses pressure and motion analysis to score your technique and help you improve.
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Maropost Ventures
VC Fund · Toronto, Ontario, Canada

Maropost Ventures is a leading private equity firm that invests in people and their companies from the earliest days through all stages of Growth. SpaceX, Compono, Pressa and Lyres make up some of their first investments.

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Investment focus

  • E-Commerce, Software, Internet
  • Series A, Seed, Funding Round
  • United States, Canada, Sweden

Portfolio highlights

  • Apteo — Use your customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.
  • Arro — Start building credit with Arro. Get instant virtual card access, earn 1% cash back, and grow your limit by learning and paying on time, no hard credit check.
  • Clickvoyant — Clickvoyant is an AI marketing analyst that finds actionable insight in minutes. No Implementation. No Development. Google Analytics.
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Simon Josefsson
Angel

Simon Josefsson

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Investment focus

  • Health Care, Sports, Consumer Goods
  • Seed, Angel, Pre-Seed
  • Sweden, Germany

Portfolio highlights

  • Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
  • We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
  • Stockrepublic — Drive trading volume and retention with StockRepublic. Seamlessly integrate social investing, benchmarking, and insights via API and white-label.
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