Top 5 Sporting Goods Startup Investors in Sweden (July 2026)
For AI agents: Short investor table (Markdown), Detailed investor list (Markdown)
| Investor | Relevant Deals | Geography | Stage | Focus | Round Size |
|---|---|---|---|---|---|
|
Wellstreet
VC Fund
|
2 | Sweden, Norway, Finland | Seed, Pre-Seed | Software, E-Commerce, Retail | $193k–$2.5M |
|
Indigo Capital Partners
VC Fund
|
1 | Spain, Sweden, Switzerland | Seed, Equity Crowdfunding | Sports, Hardware, Software | $362k–$1M |
|
Simon Josefsson
Angel
|
1 | Sweden, Germany | Seed, Angel, Pre-Seed | Health Care, Sports, Consumer Goods | $183k–$1M |
|
Mark Livings
Angel
|
1 | Australia, Sweden, United Kingdom | Seed, Angel, Pre-Seed | Software, Education, Communities | $269k–$5M |
|
Maropost Ventures
VC Fund
|
1 | United States, Canada, Sweden | Series A, Seed | E-Commerce, Software, Internet | $1M–$160M |
| Access all 6 investors in Sweden Sporting Goods startups. | |||||
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Investor list
Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.
Show more...Investment focus
- Industry: Software, E-Commerce, Retail
- Stage:Seed, Pre-Seed
- Geography: Sweden, Norway, Finland
Investor stats
- Total investments: 62
- Round size: Seed $193k–$1.4M; Pre-Seed $611k–$2.5M
- Lead/follow: 40% lead, 60% follow
- Last fund: Likely still investing — raised $40M in 2022
Portfolio highlights
- Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
- Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
- Berget AI — Berget AI is an AI platform that focuses on inference and agentic infrastructure, enabling businesses to deploy and expand open-source LLMs.
Indigo Capital Partners is a Russian private equity firm that combines global best practice and a world-wide network of contacts with thorough knowledge of the local market. We pursue investment opportunities in the small- and mid-cap market focusing on special situations across a broad range of sectors in Russia and technology investmentsglobally, including internet and media, alternative energy and energy efficiency, biotechnology and sophisticated engineering.
Show more...Investment focus
- Industry: Sports, Hardware, Software
- Stage:Seed, Equity Crowdfunding
- Geography: Spain, Sweden, Switzerland
Investor stats
- Total investments: 6
- Round size: Seed $362k–$1M
- Lead/follow: 67% lead, 33% follow
Portfolio highlights
- Oliver — Learn more about our football gps tracker specialized in football performance analysis. A gps sensor to improve performance and prevent injuries.
- Funel — Funel.io brings 10+ years of industry experience to the table. When you choose Funel, you're choosing a partner with a wealth of knowledge and expertise.Funel functions as a bridge between your business and your potential clients. We are all about connecting, understanding, and building relationships through authentic human interaction.Think of us as an outsourced sales team. We handle the early sales process for you, so you don't need to worry about finding and qualifying potential customers - we do it all. Let us save you time, money, and heartache with our experienced team and proven strategies.
- Carv — Improve your skiing technique with real-time audio coaching. Carv uses pressure and motion analysis to score your technique and help you improve.
Simon Josefsson
Show more...Investment focus
- Industry: Health Care, Sports, Consumer Goods
- Stage:Seed, Angel, Pre-Seed
- Geography: Sweden, Germany
Investor stats
- Total investments: 11
- Round size: Seed $339k–$1M; Angel $183k–$348k; Pre-Seed $366k–$540k
- Lead/follow: 18% lead, 82% follow
Portfolio highlights
- Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
- We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
- Stockrepublic — Drive trading volume and retention with StockRepublic. Seamlessly integrate social investing, benchmarking, and insights via API and white-label.
Founder of a diverse group of businesses including globally-distributed consumer brands (Lyre's Spirits Co) as well as growth-award winning companies specialising in the supply of marketing services and products to the FMCG\ CPG industry. These businesses include an integrated creative agency, a digital printing and personalisation platform,a branded merchandise and speciality packaging supplier as well as a specialty promotional logistics and fulfilment provider.Mark has worked closely with over 50 major FMCG organisations in the grocery, pharma, liquor and health and beauty space and has grown a portfolio of businesses servicing their go to market requirements over the last seven years.Passionate about technology, Mark has invested across all business units ensuring a competitive edge is maintained with best in class platforms to delivery quality creative, product production and fulfilment services to some of the world's most recognisable businesses and brands.
Show more...Investment focus
- Industry: Software, Education, Communities
- Stage:Seed, Angel, Pre-Seed
- Geography: Australia, Sweden, United Kingdom
Investor stats
- Total investments: 10
- Round size: Seed $269k–$5M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Edoome — The most friendly and easy to use social learning management system that connects teachers with their students for effective communication and collaboration and provides tools to help teachers save time in planning, assessing and keeping track of their students’ progress, unifying everything in just one platform.
- Compono — Smart, easy-to-use HR management products for sourcing talent and helping them grow.
- Creatively Squared — Digital content that brings consumers closer to brands. Create engaging photos, videos and digital ads at scale
Maropost Ventures is a leading private equity firm that invests in people and their companies from the earliest days through all stages of Growth. SpaceX, Compono, Pressa and Lyres make up some of their first investments.
Show more...Investment focus
- Industry: E-Commerce, Software, Internet
- Stage:Series A, Seed
- Geography: United States, Canada, Sweden
Investor stats
- Total investments: 43
- Round size: Seed $1M–$11M; Series A $8.5M–$160M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Arro — Start building credit with Arro. Get instant virtual card access, earn 1% cash back, and grow your limit by learning and paying on time, no hard credit check.
- SkillBank — SkillBank is a 1:1 mentorship and training program for entry-level marketing roles. We believe that no one should be prevented from chasing their dreams due to a lack of opportunity or experience. Our mission is to provide that opportunity to those who are willing to challenge themselves to grow, learn, and lead. We know the importance of gainingskills in the specific industry you care about, which is why we offer a specialized course instead of a one size fits all approach.
- Intelligems — Intelligems simplifies profit optimization for e-commerce businesses, enabling effortless testing of prices, discounts, and shipping rates to maximize margins.
Sporting Goods Investor funding in Sweden at a glance
Stats across 5 deals from 6 investors.
Access all 6 investors in Sweden Sporting Goods startups.
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