Top 10 Sporting Goods Startup Investors in Sweden (September 2026)

Portfolio highlights

• Apteo — Use your customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.
• Arro — Start building credit with Arro. Get instant virtual card access, earn 1% cash back, and grow your limit by learning and paying on time, no hard credit check.
• Intelligems — IntelliGems is Online stores are leaving money on the table by pricing inefficiently. We run A/B tests to find the optimal price to maximize sales and margin.

Portfolio highlights

• Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
• Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
• Berget AI — We champion AI sovereignty in Europe to unlock innovation and growth

Portfolio highlights

• Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
• Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
• Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.

Portfolio highlights

• Radinn — Radinn offers wakeboarders, kiteboarders, and surfers with water sport products. The company’s first product, Wakejet, is an electrically powered wakeboard built using lithium-ion battery technology. Its speed is controlled by a wireless and water proof remote.Radinn is headquartered in Malmö, Sweden with presence in Florida, United States andAdmiralty, Hong Kong.
• Agapi Club —

Portfolio highlights

• Flaxta — Flaxta is set out to redefine sports protection, by exploring both analog and digital solutions to improve the level of safety and putting the user in the center. We combine innovative materials, know-how and technical solutions to improve and gain more insight to prevent injuries.

Portfolio highlights

• Allihoop — Allihoop offers Scandinavian styled co-living homes for people on the move. Beautiful spaces designed to make you feel at home. Available in Stockholm and soon in Paris.
• We Are Voice — We Are Voice is a new digital meeting place for choirs and choir leaders. We Are Voice facilitates everyday life for all of Sweden's choirs by offering a smarter way of communicating with each other, as well as taking part of choir arrangements and high-quality rehearsal files through an app that can be downloaded free of charge forsmartphones and tablets.
• Stockrepublic — Drive trading volume and retention with StockRepublic. Seamlessly integrate social investing, benchmarking, and insights via API and white-label.

Portfolio highlights

• Edoome — The most friendly and easy to use social learning management system that connects teachers with their students for effective communication and collaboration and provides tools to help teachers save time in planning, assessing and keeping track of their students’ progress, unifying everything in just one platform.
• Temando — Temando was born down in Australia where fulfillment and delivery have always been very complex due to highly fragmented delivery infrastructure. It’s because of this challenging environment that Temando was launched in 2009 and to date serves many of APAC’s leading retailers including Toy’s R Us, Nike and ASOS. On the back of significant tractionin Australia, Temando has expanded into key global markets - United States, United Kingdom, Europe and Asia Pacific.Temando’s fulfillment platform solves the challenges of shipping in commerce by connecting with today’s leading business systems to give retailers the tools they need to optimize the multi-carrier fulfillment process. Temando’s technology unifies available inventory, carrier service selection, shipping costs and consumer locations to create efficiency savings that maintain product margin and provide total visibility for retailers. Temando enriches this intelligence to create powerful shipping experiences focused on delivery choice and simplicity to increase conversion rates at the point of sale - whether that be online or offline – retailers can provide the same brand experience at every touch point.
• Creatively Squared — Digital content that brings consumers closer to brands. Create engaging photos, videos and digital ads at scale

Portfolio highlights

• Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
• Fintower — Fintower.ai is an AI-powered financial planning platform designed for CFOs, CEOs, and finance teams in growth companies.It consolidates fragmented finance data—such as budgets, forecasts, reports, and cash flows—into a unified, intelligent workspace. This eliminates reliance on spreadsheets like Excel, enabling streamlined FP&A processes withreal-time insights.
• Sendify — Most small business owners would rather focus on their business than have to worry about shipping and logistics. Sadly, getting stuff from A to B is still one of their biggest expenses and sources of frustration. One explanation is that the shipping industry has prioritized high volume shippers, leaving small businesses with both complicatedsystems and unfair rates.We founded Sendify to level the playing field and empower ambitious businesses to ship smarter. With our digital platform, shippers of any size can access pre-negotiated solutions with world leading carriers, taking their supply chains into the future whilst saving an average of 20% on every shipment. Parcel or pallet, across the globe or around the corner, Sendify has you covered.Since our start in 2016, we’ve helped more than 15,000 small businesses around the world spend less time and money on shipping and more time on growing their business. This makes us known as *the* shipping and logistics solution for growing businesses in Sweden and Germany.

Portfolio highlights

• Horizm — Maximize your partnerships outcome Using Horizm AI capabilities we deliver a complete view of digital exposure, enabling partners to measure all relevant metrics and make smarter decisions to maximize the value of their digital assets GET STARTED LEARN MORE Powered...
• Oliver — Learn more about our football gps tracker specialized in football performance analysis. A gps sensor to improve performance and prevent injuries.
• Funel — Funel.io brings 10+ years of industry experience to the table. When you choose Funel, you're choosing a partner with a wealth of knowledge and expertise.Funel functions as a bridge between your business and your potential clients. We are all about connecting, understanding, and building relationships through authentic human interaction.Think of us as an outsourced sales team. We handle the early sales process for you, so you don't need to worry about finding and qualifying potential customers - we do it all. Let us save you time, money, and heartache with our experienced team and proven strategies.

Portfolio highlights

• Radinn — Radinn offers wakeboarders, kiteboarders, and surfers with water sport products. The company’s first product, Wakejet, is an electrically powered wakeboard built using lithium-ion battery technology. Its speed is controlled by a wireless and water proof remote.Radinn is headquartered in Malmö, Sweden with presence in Florida, United States andAdmiralty, Hong Kong.
• Biokraft International — Biokraft International aims to be a leader in the large-scale production of biogas and bio-fertilizers. The company today holds a leading position in renewable energy and the production of biogas in the Nordic countries. Scandinavian Biogas works to increase the use of biogas as part of the energy mix. The Nordic heavy road transport sector is themost important area for the company's growth ambitions at present, but the biogas market for is also expected to grow in maritime transport and industry. At the same time, demand for liquid biogas (LBG) has increased in recent years, and the supply of biogas-powered vehicles has increased. This affects the compressed biogas (CBG) market, which in the future is expected to go from being local to becoming regional or nationwide.