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Top 30 Digital Media Startup Investors in Sweden in February 2025

Last updated: Feb 2025 A list of 30 angel investors and VC (Venture Capital) funds that invest in Digital media startups based in Sweden. We rank investors based on the number of investments they made in Digital media companies from Sweden. We update this investor list every month.

Top 30 Digital Media Startup Investors in Sweden in February 2025

Investor	Digital Media Sweden investments
Bo Mattsson	4
Fredrik Mansson	3
Spintop Ventures	2
Petter Lindström	2
Lars Lindgren	2
Bonnier Ventures	2
Vicki Potts	2
Jonas Dromberg	2
SEB Private Equity	2
Wellstreet	2
Almi Invest	2
Newion	1
EQT	1
Creandum	1
SEB (Skandinaviska Enskilda Banken)	1
Fort Knox	1
Chalmers Ventures AB	1
Johan Sedihn	1
Atwater Capital	1
Ulrich Boyer	1
Inbox Capital	1
Staffan Ingeborn	1
J12	1
Niklas Eklund	1
Alfred Ruth	1
Ludvig Linge	1
Niklas Bergman	1
DS Asset Management	1
DIG Investment	1
Swedia Capital	1

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Investor list

Bo Mattsson is a director of Previously, Mattsson founded Cint and served the same company as its chief executive office, chairman, and general and sales manager. Hewas also the head of Swedbank Securities.Mattsson holds a bachelor’s degree in economics and an MBA, both from the Stockholm School of Economics.

Investment focus

Software, Internet, Information Technology
Seed, Funding Round, Pre-Seed
Sweden, Germany, United Kingdom

Portfolio highlights

Zaver — Zaver develops innovative payment solutions to accelerate the revolution in mobile payments. All for companies and individuals to be able to shop in a more accessible and smarter way - offline and online.
Påmind — Påmind is a Swedish company founded to give customers control over their existing everyday contracts, ranging from mortgages to insurances. The customer is reminded each time a contract expires, Påmind AB then help the customer to renegotiate the agreement and ensure that the customer is offered the best terms. All this is done without the customerhaving to do anything.
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Fredrik Mansson - Investor @ Propel Capital

Investment focus

Beauty, Fashion, Lifestyle
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Founded in 2009, Spintop Ventures is a venture capital firm backed by a network of successful tech entrepreneurs who have invested in Spintop alongside institutional investors, family offices and some of the most experienced private investors in early stage growth companies.

Investment focus

Software, Information Technology, E-Commerce
Seed, Funding Round, Series A
Sweden, Finland, Norway

Portfolio highlights

Cambri — Cambri is concept testing software that helps global brands accelerate their innovation process.
Zymego — Zymego develops solutions that relieve healthcare workers of administrative work while improving patient access to healthcare.
Tings — Tings is a mobile app that helps people to organize and retain, and sell non-required recyclable and used merchandise.

Petter Lindström

Investment focus

Advertising, Digital Media, Machine Learning
Seed, Angel
Sweden

Portfolio highlights

Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Lars Lidgren is the Founder at Bonesupport.

Investment focus

Software, Apps, Health Care
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Ella — Ella is a medical mobile application for women during and after pregnancy.
Learnster — Learnster develops the LMS of tomorrow for growing organizations aspiring to achieve maximum learning in minimum time.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Bonnier Capital is the investment division of the Bonnier Group. Since 2016, we invest in promising companies in structurally growing industries and have become a reliant investment partner to companies of various sizes.

Investment focus

E-Commerce, Internet, Digital Media
Funding Round, Seed, Series A
Sweden, Finland, Germany

Portfolio highlights

Airmee — Airmee provides a new last mile delivery solution. Whether you want to integrate Airmee into your webshop or simply book a local delivery today, we’ve got you covered. Airmee gives customers more – a great deal more – choice and convenience. Items when you want them. Where you want them. In as fast as an hour.
MatHem — MatHem is an e-commerce company that combines a complete grocery store online with recipes and subscriptions for ready-made groceries. It delivers food to Swedish homes 7 days a week. The company also combines a full grocery store online with prescription and subscription finished shopping bags. MatHem offers a broad range of grocery products andadjacent household consumables, catering to more than half of Swedish households. The company food is delivered to your door with their own temperature-controlled to ensure an unbroken cold chain.Mathem.se has been awarded The Grocery Website of the Year (Årets matsajt) in 2010, 2011 and 2013 by the Swedish online magazine Internet world. It was founded in 2009 and is based in Stockholm, Sweden
Natural Cycles — Natural Cycles birth control is 93% effective with typical use and 98% effective with perfect use. Learn more about hormone-free birth control today.

Vicki Potts

Investment focus

Advertising, Digital Media, Machine Learning
Seed, Angel
Sweden

Portfolio highlights

Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Jonas Dromberg - Investor & Advisor @ Apprl

Investment focus

E-Commerce, SaaS, Internet
Funding Round, Angel, Series A
Sweden, Finland

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Klevu — Join thousands of other ecommerce teams using Klevu technology to improve conversion and automate workflows. Personalized search, merchandising, and product recommendations that just work.

A leading Nordic financial services group guided by a strong belief that entrepreneurial minds and innovative companies are key in creating a better world.

Investment focus

Software, FinTech, Financial Services
Series C, Funding Round, Series B
Sweden, United States, Denmark

Portfolio highlights

Motatos — Motatos is an online retail store that offers a wide variety of food, beverages, and household products to customers.
Matsmart — Matsmart sells surplus food online. A major part of the food would otherwise be thrown away due to packaging changes, short or expired expiry dates or other reasons. During 2017, Matsmart saved 2022 tonnes of food from going to waste. The company has seen explosive growth, reaching recurring revenues of SEK 200 million. Matsmart was founded by KarlAndersson, Erik Södergren and Ulf Skagerström, and launched in Sweden in 2014. Since then, the company has also expanded to Norway and Finland. Long live the food!
Worldfavor — Worldfavor is the first to bring sustainability and compliance information based on established frameworks to one global platform. We connect businesses around the world to share sustainability information with each other through one platform, where they can also manage and excel their own performance in a secure, collaborative space. We helpbusinesses avoid manual spreadsheets and stiff, expensive software. Simply because we want you to save time and resources for your impact, and because modern technology can enable so much more.The vision is to be global de-facto information platform for sustainable decisions, serving any actor with sustainability/compliance data (business data 2.0) on any organization from one shared platform where they also manage it. The SaaS covers all sustainability/compliance needs under one roof: Manage Sustainability, Visualize Sustainability and data collection and assessment of any type of partners in the Value Chain, such as suppliers or portfolio companies.

Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.

Investment focus

E-Commerce, Software, Retail
Funding Round, Seed, Pre-Seed
Sweden, Norway, Finland

Portfolio highlights

Y/ELM+ — Y/ELM+ is a horseback riding safety and protection brand that focuses n creating leading-edge rider safety solutions.
Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
Maintract — Maintract is a new generation of financial contract management software. It also offers banking and financial services. They provide contract management automation solutions to banks for drafting, data verification, workflow automation, contract data monitoring, tracking workflow and documentation, compliance management, and more.

ALMI Invest is a venture capital company which invests in Swedish companies with exciting, scalable business models and motivated entrepreneurs. ALMI Invest consists of eight regionally based venture capital funds, all with local offices and experienced local investment managers. We manage a total of SEK 1 billion. Unlike most venture capitalists,we can invest in a wide range of businesses. A strong team of entrepreneurs, a scalable business model and an initial revenue stream are more important than the line of business when we invest.Our first, initial investment would typically be SEK 2-4 million. During the lifetime of an investment, sums of up to SEK 10 million can be ventured. We always syndicate with an investment partner (another venture capitalist or angel investor) from Sweden or otherwise which means that we can take a maximum of 50 percent of an investment round.ALMI Invest was founded in 2009 by ALMI Fretagspartner together with regional investors. Half of our capital comes from European Union structural funds, which accounts for an investment of SEK 500 million. The other 50 per cent comes from regional investors and ALMI Fretagspartner.

Investment focus

Software, Health Care, Information Technology
Funding Round, Seed, Pre-Seed
Sweden, United States, United Kingdom

Portfolio highlights

RemotiveLabs — RemotiveLabs is a developer of an automotive software development platform designed to streamline the vehicle manufacturing process.
Readily Diagnostics — Readily Diagnostics develops speedy and accurate diagnostic tests for respiratory disorders, enabling faster and more effective therapy at the point of care.
Phenaros Pharmaceuticals — Data-centric drug discovery with AI, Phenomics and Automation.

Newion is a venture capital firm focused on early-stage investments in B2B software companies. Its mission is to support entrepreneurs in building software companies into category leaders that create sustainable impact, and in doing so generate excellent returns to its investors.

Investment focus

Software, SaaS, Information Technology
Series A, Funding Round, Seed
The Netherlands, Belgium, Germany

Portfolio highlights

Parloa — Amplify your customer service experience with a team of personal AI agents. Leverage the full power of generative AI for contact center automation.
airfocus — airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.
Neople — Every employee deserves an assistant. Meet the Neople, and increase your productivity simply by starting a conversation with them. Trained on your documents, available in your pocket.

EQT is an investment organization committed to creating value by finding good companies and helping them become the most promising builders of tomorrow.

Investment focus

Manufacturing, Health Care, Software
Private Equity, Debt Financing, Series A
Germany, United States, United Kingdom

Portfolio highlights

Neara — Predictive modeling software for proactive network governance. Quantify and prove network needs in any scenario. Run precise analyses in hours and days instead of months or years in the field.
Vinted — Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost. It was founded in 2008 and headquartered in Apskritis, Lithuania.
Cornerstone Robotics — Cornerstone Robotics operates to improve the accessibility of high-end medical services in China.

We support early-stage founders in building global, category-defining companies. From Seed to IPO and beyond.

Investment focus

Software, Information Technology, FinTech
Series A, Seed, Series B
Sweden, Germany, United States

Portfolio highlights

Swan — Use Swan's APIs to embed white-labeled banking features like accounts, cards, and IBANs into your workflows and UX.
Ivy — We are building a global API for instant bank payments
Project Eaden — PROJECT EADEN combines pioneering technology and engineering expertise with an immense love for food and lust for life. For full indulgence. With zero guilt.

A leading Nordic financial services group guided by a strong belief that entrepreneurial minds and innovative companies are key in creating a better world.

Investment focus

FinTech, Banking, Financial Services
Series B, Post-IPO Debt, Debt Financing
Sweden, United Kingdom, United States

Portfolio highlights

Helen — Helen sell electricity to about 450,000 customers and heat more than 90 percent of Helsinki's properties with district heating.
Navigator Gas — Creating a sustainable tomorrow. Shipping and logistics company established in 2000. Combination of integrated logistics and expertise
Swedish Logistic Property — Swedish Logistic Property (SLP) specializes in the development and management of logistics properties across Sweden. With a focus on energy efficiency, SLP provides modern logistics solutions tailored to meet the needs of various businesses. The company's portfolio includes strategically located properties designed to support efficientlogistics and supply chain operations. SLP also engages in the acquisition and development of new properties, aiming to expand its footprint in the logistics real estate market. The company's commitment to sustainability is evident in its construction practices and the operation of its logistics facilities.

Fort Knox is a family-owned growth engine that invests in entrepreneurs to grow and develop.

Investment focus

Apps, Agriculture, Financial Services
Funding Round, Series A, Series B
Sweden

Portfolio highlights

Arevo — Arevo offers liquid and granular amino acid fertilizer technologies for faster and better plant establishment.
Elastisys — Succeed with your cloud native journey as an organization developing and operating software critical to our society. NIS2, ISO-27001, GDPR.
Impactpool — Job vacancies in the European Union, United Nations and International Organizations.

We are a leading tech investor & venture builder in the Nordics. Taking deep tech from lab to market.WELCOMEINVESTMENTS

Investment focus

Software, Biotechnology, Information Technology
Pre-Seed, Seed, Funding Round
Sweden

Portfolio highlights

Repli5 — Enabling autonomous vehicles with synthetic data. We automate the creation of synthetic data and digital twins.
Adsorbi — Adsorbi use cellulose from the Nordic forest to help air purification companies to capture gaseous air pollutants.
Galaxy Biosolutions — Explore the infinite possibilities of Precision Fermentation with Galaxy Biosolutions

Johan Sedihn

Investment focus

Digital Media, Service Industry, Consumer Electronics
Funding Round
Sweden

Portfolio highlights

Dirac — Use Dirac to transform your listening experience. Our patented audio technology makes any sound system sound better.

Atwater Capital is an investment firm that is based in Los Angeles, California. The firm seeks to invest in the media and entertainment sectors, including direct investments in portfolio companies, intellectual property control investments, and opportunistic financing opportunities to offer risk-adjusted returns.

Investment focus

Music, Video, Digital Media
Funding Round
Sweden

Portfolio highlights

Epidemic Sound — Get unlimited access to our catalog of high quality music, sound effects and soundtracking tools. Use them worry-free, worldwide, all rights included.

Ulrich Boyer

Investment focus

Advertising, Digital Media, Machine Learning
Seed
Sweden

Portfolio highlights

Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Venture Capital in disruptive, global and high growth potential companies. Stage of funding is pre-series A - C rounds

Investment focus

Software, Apps, Service Industry
Funding Round, Seed, Series A
Sweden, United States, United Arab Emirates

Portfolio highlights

Kavall — Kavall is a grocery delivery startup.
VOI Technology — VOI is a micro-mobility startup that provides electric scooters for last-mile transportation. Douglas Stark, Filip Lindvall, and Fredrik Hjelm founded it in 2018. Its headquarters is located in Stockholm in Sweden.VOI Technology is aiming to create a system of electrically powered scooters around urban centers to provide an affordable,sustainable, and exhilarating way to commute while helping people to reduce their carbon footprint and cities to have a more sustainable transportation network.
Fast Travel Games — Fast Travel Games is a VR exclusive game developer and publisher, founded by industry leading veterans and behind acclaimed titles such as Apex Construct and Wraith: The Oblivion - Afterlife.

Managing Investment Director of InnovationsKapital, which he founded in 1994. He pioneered the venture capital industry in the area when the industry was still in its infancy.Staffan has been responsible for InnovationsKapital’s investments in a number of companies, for example; Altitun (acq. by ADC), Formex (acq. by Tyco), Kreatel (acq. byMotorola), and Spotfire (acq. by TIBCO). He currently represents InnKap on the boards of Emric, Hexaformer, Microdata, Oxeon, Paxport, Projectplace and Silecs.Prior to founding InnKap, Staffan was a management consultant and private investor. His early career also includes positions as Managing Director of Frico AB (leading the IPO of the company), and General Manager of the Hygiene Division of LIC. He has an BSc from Göteborg University.

Investment focus

Sensor, Advertising, Digital Media
Funding Round, Series E
Sweden, Finland

Portfolio highlights

Silecs — PiBond manufactures materials used in electronic devices, including patterning materials for semiconductors and optical materials. We also develop complete solutions that allow our clients to focus on creating innovative products.
Hexaformer —
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

J12 Ventures invests early in innovative companies in the Nordics.

Investment focus

Software, Artificial Intelligence, Machine Learning
Seed, Pre-Seed, Series A
Sweden, Germany, Portugal

Portfolio highlights

Ayora — Transform your firm's realisation and lockup by giving your fee earners P&L management superpowers
Jeff — Jeff is a personalized loan broker that matches borrowers and lenders through alternative data. Jeff's mission is to help the unbanked to access financial services. In the absence of credit history and bank transactions, Jeff gathers alternative data from sources like smartphones, social media, behavioral patterns, geolocation, and other typesof digital footprint.Jeff then puts this information to good use and find ways on how alternative data points can prove creditworthiness and build trust, building new ways of accessing financing and evolving an alternative credit score.The company was founded in 2019 and is located in Riga, Latvia.
DataCrunch.io — DataCrunch is a cloud service provider which facilitates utilization and integration of state of the art AI/ML models

Over the past 25 years, Niklas has an entrepreneur built and internationalized a range of companies in the area of reservation systems, revenue management, online marketing, and web publishing; amongst others he was the CEO and co-founder Bookatable, Livebookings, Infogate, and Epani.Over the past 8 years, Niklas has a direct investor and advisorto investment companies and venture capital companies; amongst others he was a co-founder and general partner at D-Ax (Axel Johnson Group CVC), a venture partner for Wellington Partners Venture Capital. Niklas is currently a general partner for PES Holdings. Investment focus is the Digital Media Sector and Digital Growth Companies, primarily in the Nordic countries and across Europe. Niklas describes himself as a ‘computer software geek and wizard turned businessman’ as he started his career at the age of 15. His achievements in building internationally successful companies have been recognized by various industry awards.

Investment focus

Software, Apps, Internet
Seed, Series A, Angel
Sweden, Japan, Denmark

Portfolio highlights

Savr — Savr is an Investment platform disrupting the Swedish fund industry with a lower fee structure and a new business model.
PinMeTo — Optimize your time and local presence with an all-in-one local SEO tool. Show up in local search, manage listings, reviews, messages from one dashboard.
Winnow — Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. They develop technology to cut food waste in their operations. Their digital tools provide data to drive improvements in kitchen production processes and reduce environmental footprint.Winnow's mission is toconnect commercial kitchen, create a movement of chefs, and inspire others. The company was founded in 2013 and is headquartered in London, England, United Kingdom.

Private investor with background as co-founder/CTO of Videoplaza. Author of speculative fiction thriller trilogy Fermi's Filter.

Investment focus

Financial Services, Software, Machine Learning
Seed, Funding Round, Angel
Sweden, United Arab Emirates

Portfolio highlights

Mavenoid — Mavenoid is the only product support automation platform built for complex products and devices. Using our unique AI, we solve problems too complex for chatbots
Kitab Sawti — Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Ludvig has a background as a co-founder of the company The Astonishing Tribe, TAT, and is an active angel investor. He is passionate about helping strong teams that want to combine design and technology to create innovative companies that really make a difference.TAT became during the beginning of the 2000s, the world leader in user interfacesfor mobile phones and delivered design and software for brands like Samsung, Nokia, Sony Ericsson, and Google. In late 2010, TAT was sold to Canadian Research in Motion, RIM, which makes BlackBerry handsets.

Investment focus

Software, Apps, Mobile Apps
Funding Round, Seed, Angel
Sweden

Portfolio highlights

Apprl — Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.
Welcome App — Welcome App is a mobile app that connects refugees and locals.
MIND Music Labs — When it comes to musical instruments, “Smart” experiences are today still very limited. Musicians need truly wireless, portable, upgradable and cloud-based solutions. 250M users (pro and amateurs musicians) spending about $17B a year and their audience are waiting for a revolution. We develop ELK MusicOS (the “Android” of musical instruments)enabling musical instruments vendors to make a new generation of “Smart Instruments” and we build around it an ecosystem of cloud services.

Niklas Bergman - Advisor @ TechCast Global

Investment focus

News, PaaS, PC Games
Angel, Funding Round
Sweden

Portfolio highlights

Gleechi — Gleechi have developed the first commercial software solution to create hand motion that can interact in real-time. The software enables free and natural hand interaction games and virtual reality and makes real-time interaction for robot hands possible. The core competences and technologies are centered around advanced computer vision and machinelearning algorithms. Gleechi AB has been awarded Super Startup of year by Veckans Affärer and ALMI Invest, won the european competition EIT Digital Idea Challenge, and been awarded the startup of the year by STING (Stockholm Innovation & Growth).
Newsreps — Newsreps is an App based News Network. We connect News companies with App users around the world. The User Generated News contributions are important, a recent study showed that 40% of the News when the war in Syria became public was produced on a smart-phone.We offer an ecosystem where App users and News companies can connect, communicateand our back-end handles all administration. User Generated News isn´t the future - It´s the News industry of today !

DS Asset Management is a firm that invests in listed companies and venture firms.

Investment focus

Biotechnology, Software, E-Commerce
Series A, Series B, Series C
South Korea, United States, Japan

Portfolio highlights

AIMMO — AIMMO is the developer of a data annotation platform with custom workflow designs, labeler analytics, and real-time communication functions. The company was founded in 2016 by SeungTaek Oh and is headquartered in Seongnam-si, Gyeonggi-do, Republic of Korea.
GOPIZZA — GOPIZZA is a food and beverage company based in Mapo.
IDID — IDID provides an entertainment platform designed to host short-form entertainment content. The company provides a short-form social entertainment platform that can generate content by superimposing different images on different sound sources.

DIG Investment is an investment office focused on direct investments in the global alternatives markets. DIG Investment was founded 2011 by HMP Family to source, analyse and structure investments in special situations - many whom relate to the disrupting technology sector. Today DIG Investment has a group of anchor families as investors and havefurther widened the field of opportunities in the alternatives space to include additional areas. Such as, consumer brands, shared economies, retail, hospitality (many related to real-estate), media, software, consumer electronics and environmental/sustainability. Most still related to the core families' main businesses.

Investment focus

Energy, Computer, Software
Funding Round, Seed, Series B
Sweden, United States

Portfolio highlights

LUB Foods — Luthman Backlund Foods AB was started in 2013 by Carl Backlund and Niclas Luthman. Since then they have built a team of dedicated and hard-working people around us that all share the same vision - creating snacks and confectionery that is actually good for you and the people you love.THeir ambition is to create a global brand and a wide range ofproducts that adds to the quality of life and well-being of all the snacks and candy-loving people of the world.
Qvantum — Qvantum is driven by a passion for a sustainable future and we are changing the way the cities of Europe are heated.
Pivotal Commware — Pivotal Commware was established in 2016 to commercialize a breakthrough in electromagnetic physics, Holographic Beam Forming™ (HBF). Years ago, Pivotal’s founders recognized that wireless demand for data would outgrow the complex coding, multiplexing and modulation schemes that network operators have deployed thus far. Beamforming was theanswer, but existing high cost, size, weight and power-consuming (C-SWaP) solutions were not. That’s why Pivotal assembled a team experienced in advanced commercial antenna and RF circuit design, advanced DARPA technology programs, and, uniquely, active/nonlinear metamaterials. Beyond technology, Pivotal also offers the depth and breadth of skills to develop integrated, end-to-end solutions.