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Top 10 Beauty Startup Investors in Sweden (September 2026)

The most active venture capital funds and angel investors investing in Sweden Beauty startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Sweden Beauty startup companies. Find investors to raise a Seed, Angel or Venture - Series Unknown round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Fredrik Mansson
Angel
3 Sweden Seed, Angel Beauty, Fashion, Lifestyle $370k–$593k
Pär Svärdson
Angel
2 Sweden Angel, Venture - Series Unknown, Seed Beauty, Fashion, Seafood $160k–$3.4M
Martin Lorentzon
Angel
2 Sweden, United Kingdom Seed, Venture - Series Unknown Beauty, Coffee, Fashion $1.1M–$60M
Peter Settman
Angel
2 Sweden Seed Beauty, Fashion, Lifestyle
Course Corrected
VC Fund
1 Sweden, United States, Finland Seed, Pre-Seed, Venture - Series Unknown Energy, Renewable Energy, Manufacturing $531k–$31M
NFT Ventures
VC Fund
1 Sweden, Finland, United Kingdom Venture - Series Unknown, Seed Financial Services, FinTech, Apps $579k–$16M
Cristina Stenbeck
Angel
1 Sweden, Germany, United Kingdom Seed, Series A, Venture - Series Unknown Software, Fashion, Lifestyle $400k–$2.8B
Gunnar Selving
Angel
1 Sweden Angel Beauty
DIG Investment
VC Fund
1 Sweden, India, United States Venture - Series Unknown, Seed, Series B Apps, Beauty, Energy $1.1M–$30M
PJ & PL Invest
VC Fund
1 Sweden Seed Apps, Beauty, Software
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Investor list

Fredrik Mansson
Angel · Stockholm, Stockholms Lan, Sweden · 3 investments in Sweden Beauty startups

Fredrik Mansson - Investor @ Propel Capital

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed, Angel
  • Geography: Sweden

Investor stats

  • Total investments: 6
  • Round size: Seed $370k–$593k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.
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Pär Svärdson
Angel · Lidingö, Stockholms Lan, Sweden · 2 investments in Sweden Beauty startups

Par Svardson is the current CEO of Apotea AB.

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Investment focus

  • Industry: Beauty, Fashion, Seafood
  • Stage:Angel, Venture - Series Unknown, Seed
  • Geography: Sweden

Investor stats

  • Total investments: 8
  • Round size: Angel $160k–$3.4M; Venture - Series Unknown $340k–$1.2M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • SWEBAL — SWEBAL produces Trinitrotoluene (TNT) in Sweden for European defense and security. Securing Europe's ammunition supply chain through local manufacturing excellence.
  • Cresponix — On a mission to feed the world without destroying the planet! The future of food is: farmed fish and shrimp. Cresponix is a patented farming technology for fish and shrimp that solves today's unsustainable challenges at fish and shrimp farming, and decreases the production cost by 20%.
  • GoFrendly — We all feel the need to find new friends sometime. Move to new city, single when everyone else is in a relationship, first in companionship to have children - the reasons can be many. GoFrendly is an app for all women who want to find new friends. GoFrendly is available for both iPhone and Android.
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Martin Lorentzon
Angel · Stockholm, Stockholms Lan, Sweden · 2 investments in Sweden Beauty startups

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

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Investment focus

  • Industry: Beauty, Coffee, Fashion
  • Stage:Seed, Venture - Series Unknown
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 5
  • Round size: Venture - Series Unknown $1.1M–$60M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
  • Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Jonathan Johansson, Tara Derakshan and Houman Ashrafzadeh .
  • Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.
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Peter Settman
Angel · 2 investments in Sweden Beauty startups

Peter Settman

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Investment focus

  • Industry: Beauty, Fashion, Lifestyle
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Sniph — Sniph is a subscription service for perfume, making it easy to discover new scents. We send you monthly deliveries of well-known brands in smart bottles.
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Course Corrected
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Beauty startups

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

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Investment focus

  • Industry: Energy, Renewable Energy, Manufacturing
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: Sweden, United States, Finland

Investor stats

  • Total investments: 28
  • Round size: Seed $705k–$9.1M; Pre-Seed $531k–$8.2M; Venture - Series Unknown $6.4M–$31M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely actively investing — fresh fund, raised $66M in 2024

Portfolio highlights

  • Tavion — Critical energy storage infrastructure for a sustainable future.
  • Renasens AB — Waterless textile recycling that keeps fiber quality intact. Transform textile waste into clean, recycled fibers at scale with our proprietary process.
  • Hyperion Robotics — We are accelerating the transition to sustainable and automated construction with Concrete 3D Printing.
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NFT Ventures
VC Fund · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Beauty startups

We drive the fintech revolution Next Financial Technology Ventures Backing fintech pioneers since 2014 We aim to capture the shift in the financial industry and empower the entrepreneurs to realize their potential Our Story Strong portfolio across Fintech View the full portfolio Exciting news from the NFT portfolio View all news

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Investment focus

  • Industry: Financial Services, FinTech, Apps
  • Stage:Venture - Series Unknown, Seed
  • Geography: Sweden, Finland, United Kingdom

Investor stats

  • Total investments: 57
  • Round size: Seed $579k–$3.6M; Venture - Series Unknown $585k–$16M
  • Lead/follow: 54% lead, 46% follow
  • Last fund: May invest from a new fund soon — last raise in 2016

Portfolio highlights

  • Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
  • Invoier AB — Invoier is on a mission to help small and medium sized businesses become more competitive by changing the behaviour to access and price working capital. Founded in Stockholm, the financial technology company revolutionised short term financing with the world’s first spot market in real time for invoice trading. Today Invoier offers a platformfor businesses in Europe to get paid directly, plan the liquidity and grow its business. Backed by the EIC/European Investment Bank and partnering with some of the biggest investors we are quickly changing how the world sees SME financing. Join us on our mission! Visit: https://www.invoier.com/
  • Oort Digital — Oort Digital offers users to store, send, borrow, lease, trade, pay, mine, and game with NFTs.
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Cristina Stenbeck
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Beauty startups

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

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Investment focus

  • Industry: Software, Fashion, Lifestyle
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Sweden, Germany, United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $400k–$52M; Series A $1.3M–$105M; Venture - Series Unknown $1.1M–$2.8B
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Opna — We manage sourcing, financing, and delivery end-to-end for projects constrained by critical equipment supply. Your balance sheet stays free, your programme keeps the flexibility it needs, and you power up on time.
  • Fides — Fides is your one-stop-shop for corporate governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in all entities and committees. Orchestrate, execute and document resolutions,approvals and meetings. Create a revision-proof audit trail of any duty fulfilled and decision made.We know you have good intentions. You just need to be able to prove them.
  • Stegra — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.
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Gunnar Selving
Angel · Stockholm, Stockholms Lan, Sweden · 1 investments in Sweden Beauty startups

Gunnar Selving

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Investment focus

  • Industry: Beauty
  • Stage:Angel
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Rebelbirdz — Rebelbirdz filled with high quality, cruelty-free beauty products from selective beauty and lifestyle brands and complementary wellbeing tips from leading experts to help you to feel beautiful.
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DIG Investment
VC Fund · Östermalm, Stockholms Lan, Sweden · 1 investments in Sweden Beauty startups

DIG Investment backs transformative, future-shaping companies in global alternative markets, focusing on innovative, growth-stage technologies with meaningful impact.

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Investment focus

  • Industry: Apps, Beauty, Energy
  • Stage:Venture - Series Unknown, Seed, Series B
  • Geography: Sweden, India, United States

Investor stats

  • Total investments: 11
  • Round size: Venture - Series Unknown $1.1M–$30M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Dirac — Use Dirac to transform your listening experience. Our patented audio technology makes any sound system sound better.
  • Qvantum — Qvantum is driven by a passion for a sustainable future and we are changing the way the cities of Europe are heated.
  • Pivotal Commware — Pivotal Commware was established in 2016 to commercialize a breakthrough in electromagnetic physics, Holographic Beam Forming™ (HBF). Years ago, Pivotal’s founders recognized that wireless demand for data would outgrow the complex coding, multiplexing and modulation schemes that network operators have deployed thus far. Beamforming was theanswer, but existing high cost, size, weight and power-consuming (C-SWaP) solutions were not. That’s why Pivotal assembled a team experienced in advanced commercial antenna and RF circuit design, advanced DARPA technology programs, and, uniquely, active/nonlinear metamaterials. Beyond technology, Pivotal also offers the depth and breadth of skills to develop integrated, end-to-end solutions.
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PJ & PL Invest
VC Fund · Åkarp, Skane Lan, Sweden · 1 investments in Sweden Beauty startups

PJ & PL Invest is an investment company run by Robin Olsen and Pontus Jansson.

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Investment focus

  • Industry: Apps, Beauty, Software
  • Stage:Seed
  • Geography: Sweden

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Twiik — Twiik digitizes company health promotion and connects individuals, employers and experts in nutrition, exercise, stress and leadership through its digital platform Twiik.workplace. The service is based on creating measurability of the organization and the employee's health and lifestyle to digitally make recommendations and tools to drivethrough change for both the individual and the organization.
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Beauty Investor funding in Sweden at a glance

Stats across 14 deals from 16 investors.

16
investors
in Sweden Beauty startups
14
deals
in Sweden Beauty startups
$542k
median round
in Sweden Beauty startups
25%
lead investors
lead at least one round
29%
Seed
most common funding stage
63/38
VC / Angel
share of investor count

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