Top 5 Beauty Startup Investors in Sweden (June 2026)

Fredrik Mansson - Investor @ Propel Capital

Investment focus

Industry: Beauty, Fashion, Lifestyle
Stage:Seed, Angel
Geography: Sweden

Investor stats

Total investments: 5
Round size: Seed $370k–$482k
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Programmatic advertising platform, high performance and easy to use. Launch intelligent programmatic display campaigns and drive online sales.

Show all investments...

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.

Investment focus

Industry: Fashion, E-Commerce, Health Care
Stage:Seed, Series A
Geography: Sweden, Germany, United Kingdom

Investor stats

Total investments: 26
Lead/follow: no public data

Portfolio highlights

Opna — Lead on timely and credible climate action by catalysing the highest impact carbon projects across the globe.
Fides — Fides is your one-stop-shop for c-level governance.We are making it easier for managers to comply with, digitally execute and track their legal obligations across different companies in various jurisdictions. Keep an overview of duties, deadlines and tasks in different entities. Orchestrate, execute and document c-level meetings, resolutions& approvals. Create a revision-proof audit trail of any c-level decision.We know you have good intentions. You just need to be able to prove them.
H2 Green Steel — H2 Green Steel will be a fully integrated, digitalized and automated greenfield steel plant. By bringing together raw materials, renewable energy, local expertise, and artificial intelligence, we aim to bring emissions down to zero.

Show all investments...

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

Investment focus

Industry: Beauty, Coffee, Fashion
Stage:Seed
Geography: Sweden, United Kingdom

Investor stats

Total investments: 5
Lead/follow: 0% lead, 100% follow

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.

Show all investments...

An early-stage venture capital fund backing climate tech companies with potential to become the leading businesses of tomorrow. Representing potentially one of the greatest investment opportunities of our lifetime - we invest in visionary entrepreneurs disrupting traditional industries and delivering exceptional growth as the world transitions to alow-carbon economy. Together with the most visionary and passionate entrepreneurs, Course Corrected wants to be part of solving one of our planet's most pressing challenges – battling climate change.

Investment focus

Industry: Energy, Renewable Energy, Software
Stage:Seed, Pre-Seed, Series A
Geography: Sweden, United States

Investor stats

Total investments: 26
Round size: Seed $307k–$10M; Pre-Seed $133k–$8.2M; Series A $66k–$8.1M
Lead/follow: 23% lead, 77% follow
Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

Tavion — Tavion is a developer of battery energy storage systems that is expediting Europe's shift to renewable energy. Tavion creates and runs utility-scale BESS infrastructure to improve grid flexibility, stabilize intermittent renewable power, and promote energy independence in European markets.
Engrate — Engrate is the AI-native energy connectivity platform that integrates trading markets, grid systems, and energy data. We eliminate 90% of integration development time, letting you focus on building core value instead of connectivity.
Renasens AB —

Show all investments...