Top 5 Beauty Startup Investors in Sweden in April 2025

Last updated: Apr 2025 A list of 5 angel investors and VC (Venture Capital) funds that invest in Beauty startups based in Sweden. We rank investors based on the number of investments they made in Beauty companies from Sweden. We update this investor list every month.

Top 5 Beauty Startup Investors in Sweden in April 2025

Investor	Beauty Sweden investments
Martin Lorentzon	2
Fredrik Mansson	2
Pär Svärdson	2
NFT Ventures	1
Cristina Stenbeck	1

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Investor list

Martin first struck up his partnership with Daniel Ek when Tradedoubler, Europe’s largest affiliate sales network (founded by Martin), acquired Daniel’s company Advertigo in 2006. As chairman, Martin has been on the company’s board of directors since July 2006. His responsibilities include creating and implementing strategy, budgets and goals.Previously, Martin held senior roles at Telia, Altavista, Cell Ventures and NetStrategy. He is currently on the TeliaSonera board. Martin was educated at Gothenburg’s Chalmers University of Technology and Handels University. In his spare time Martin enjoys all kind of sports and cultural pursuits. With such a hectic schedule, it’s fortunate that he’s energetic by nature, involving himself in numerous work and leisure activities to try and find the right balance between his career and his personal life.

Investment focus

Beauty, Coffee, Fashion
Funding Round, Seed
Sweden, United Kingdom

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Coffydoor — Coffydoor, a Stockholm, Sweden-based startup building an on-demand coffee delivery service. Coffydoor was founded in 2020 by Houman Ashrafzadeh and Jonathan Johansson.
Sand Clinic — Sand Clinic is a healthcare startup. Sand Clinic provides a wide range of services to its members, including primary care, vascular ultrasonography, and red light therapy.

Fredrik Mansson - Investor @ Propel Capital

Investment focus

Beauty, Fashion, Lifestyle
Seed, Funding Round, Angel
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
Match2One — Self service programmatic advertising platform, easy to use and no minimum spend. Launch intelligent programmatic display campaigns and drive online sales.

Par Svardson is the current CEO of Apotea AB.

Investment focus

Beauty, Fashion, Computer
Angel, Funding Round
Sweden

Portfolio highlights

Sniph — Sniph is a smart subscription service for perfume, which makes it easy to discover new scents.The company lives according to the philosophy that smells make more difference than they can understand and that they affect us more than the group think. Dofter develops memories and feelings. Some smell can lift people when they need it - or take themfar away when they least anticipate it.
ALEQUI — Discover ALEQUI's range of riding apparel featuring sleek Scandinavian design built to last. Shop now for premium quality and style.
GoFrendly — Find new friends with gofrendly in your local area. gofrendly makes it simple for women to expand their social circle and connect with like-minded individuals.

We drive the fintech revolution Next Financial Technology Ventures Backing fintech pioneers since 2014 We aim to capture the shift in the financial industry and empower the entrepreneurs to realize their potential Our Story Strong portfolio across Fintech View the full portfolio Exciting news from the NFT portfolio View all news

Investment focus

Financial Services, FinTech, Finance
Funding Round, Seed, Series A
Sweden, Finland, United Kingdom

Portfolio highlights

Yabie — Yabie's Payment and POS systems take the effort out of selling. It's the most intuitive, hassle-free and mobile way of interacting with your customers and making a sale.
Invoier AB — Invoier is on a mission to help small and medium sized businesses become more competitive by changing the behaviour to access and price working capital. Founded in Stockholm, the financial technology company revolutionised short term financing with the world’s first spot market in real time for invoice trading. Today Invoier offers a platformfor businesses in Europe to get paid directly, plan the liquidity and grow its business. Backed by the EIC/European Investment Bank and partnering with some of the biggest investors we are quickly changing how the world sees SME financing. Join us on our mission! Visit: https://www.invoier.com/
Oort Digital — Oort Digital offers users to store, send, borrow, lease, trade, pay, mine, and game with NFTs.

Cristina Stenbeck has been the lead shareholder of Kinnevik over the last 20 years. Cristina began her career within the Kinnevik group when she joined her first public portfolio company board in 1997. She became Deputy Chairman of Kinnevik in 2003. Served as Chairman and Executive Chairman of the Board between 2007 and 2016 and still serves on theBoard today. Kinnevik is a family-led entrepreneurial group focused on building digital consumer businesses spanning 80 countries around the world. The six investment focus areas are: Communication, e-Commerce & Marketplaces, Entertainment and Financial Services and it recently added health and education to its current consumer focus. Last year, Kinnevik made its first investment into a digital heath platform called babylon which uses advanced AI to diagnose and treat consumers' medical concerns. Kinnevik's largest investment is its 32% ownership in Zalando, Europe's leading fashion and e-commerce company. Cristina graduated with a B.Sc. from Georgetown University in Washington DC, USA and lives in Stockholm, Sweden with her family and four children.