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Top 15 Consumer VC Funds in South Africa

Last updated: Aug 2024 A list of 15 VC funds that invest in Consumer startups based in South africa. We rank investors based on the number of investments they made in Consumer companies from South africa. We update this investor list every month.

Top 15 Consumer VC Funds in South Africa

Investor	Consumer South Africa investments
4Di Capital	3
Vumela Fund	2
Strattech Partners	1
E4EAfrica	1
Knife Capital	1
Lireas Holdings	1
Accion Venture Lab	1
Microsoft	1
Savannah Fund	1
Kepple Africa Ventures	1
Untapped Global	1
Bantam Group	1
AgFunder	1
Capaci.Tech	1
J.P. Morgan Asset Management	1

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Investor list

4Di Capital is a Cape Town-based venture capital fund management firm focused on early-stage technology investments in sub-Saharan Africa.

Investment focus

Software, Financial Services, Mobile
Seed, Series A, Series B
South Africa, United States, Uganda

Portfolio highlights

Maxe AI — AI investment Assistant for all investors. AI Portfolios tracker of stocks bonds exchanges futures. all in one to track mutual funds.
Sendmarc — Stop cyber criminals from sending emails using your domain and protect your customers, suppliers and employees from cyber attacks with DMARC Security.
Leta — Leta Technology is a software development company that creates supply chain and logistics software to enable the efficient and automated movement of goods.

Vumela was established in 2009 by FNB Business Banking and Edge Growth. The objective was to create an innovative model for the development of a sustainable and a financially and operationally independent investment business which invests in high growth small, medium and micro size enterprises with good economic and impact returns.Vumela wascapitalised in 2010. Within the first four years, we’d invested R90 million into eight high growth SMEs, and created a total of 400 jobs. They launched their second fund in 2015, after a further investment of R100 million from FirstRand and R127 million from the Jobs Fund. Within the first year of launching this second fund, we’ve committed R43 million to five investments that are expected to create over 1800 new jobs.The first fund of its kind in South Africa, Vumela’s main goals are to invest in and develop entrepreneurial companies in order to help alleviate poverty in South Africa by creating jobs, and to generate a return for its beneficiaries: the Shalamuka Foundation and the FirstRand Group.

Investment focus

Education, Software, Primary Education
Funding Round, Seed, Debt Financing
South Africa, Brazil

Portfolio highlights

Rentoza — We champion giving you access, affordability and flexibility to explore tech on your own terms
Kombo King — Kombo King Ventless Fryer Tech removes the need for plumes of steam & the constant eye of an inconsistent employee to Revolutionize & solve the frying industry!
Kusini Water — Kusini Water builds water treatment systems from nanotechnology and macadamia nut shells.

Strattech Partners, located in Devon, PA, is a consulting and venture capital firm that focuses on the development of growth stage companies. We offer CEO and CFO consulting services, operational consulting, and general financial consulting services, including treasury, general and strategic management services. Past engagements have includedacting CFO assignments as well as interim Controller/VP Finance assignments, turnaround and restructuring assistance, and other positions related to implementing change within organizations. Venture Capital investments are done through Strattech Partners I, LP and through our affiliate Zon Capital Partners, an SBIC venture fund.

Investment focus

Software, E-Commerce, B2B
Seed, Series C, Funding Round
United States, South Africa

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
EcomXML — EcomXML is a leading e-commerce solution provider for business-to-business (B2B) enterprise integration. EcomXML provides companies with enterprise integration solutions to link their buyers, suppliers and e-commerce portals together to streamline their e-business in real-time through the Internet. EcomXML utilizes open XML technology to achieveboth inter-company and intra-company integration regardless their existing technology infrastructure.
StarCite — StarCite's online business-to-business software and services allow corporations to purchase and manage products and services related to their company meetings and events.

E4E (“Entrepreneurs for Entrepreneurs”) specializes in supporting early stage ventures in South Africa from very early stage (pre-series A) to scale up.E4E focus on smart entrepreneurs and business ideas that are great businesses and make a significant contribution to a better (South) Africa.

Investment focus

Logistics, Internet, Supply Chain Management
Seed, Series A, Series B
South Africa, France, The Netherlands

Portfolio highlights

Pineapple — In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest andcover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to manyPineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
TUNL — TUNL | Unlocking Exports
Hohm Energy — We make the process of going solar simple. Generate your free, custom solar proposal and get matched with an accredited solar provider in under 5 mins.

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Investment focus

Software, Information Technology, Manufacturing
Funding Round, Series A, Seed
South Africa, United States, Sweden

Portfolio highlights

Octiv — Octiv is a well-known platform for gym management software.
Outsized — Independent talent for enterprise clients and consulting firms in Asia-Pacific, Africa, and the Middle East.
Simera Sense — Simera Sense develops camera control electronics for optical payload and Cubesat imager solutions.

Lireas Holdings is an investment company with a specific focus on insurance and insurance technology investments. Lireas Holdings focuses on investing in start-ups and existing businesses requiring growth funding or new partners. Lireas Holdings was founded in 1988 and was headquartered in Johannesburg, South Africa.

Investment focus

FinTech, InsurTech, Security
Seed, Series A, Series B
South Africa, United States

Portfolio highlights

LifeQ — We empower everyone to delay aging, optimize your health, harness more energy, reduce the probability of disease, and understand why and how your body is changing, right now! It is in your power to be your biologically younger self.
Pineapple — In short, Pineapple see the traditional insurance model, user journey and products as lacking and set out to remedy these by doing the following: 1) Changing the business model to align incentives, show people how premiums are used and award members leftover premium back 2) Making insuring as easy as snapping a picture where AI does the rest andcover is issued in under 60 seconds 3) Allowing per-item insurance and new product innovation to address cover not currently offered or accessible to manyPineapple launched in South Africa in 2018 with their "My Stuff" per-item insurance and have since launched their auto offering "My Ride". They have also partnered with Travelers in the US and have white-labeled their platform in the US.
Investsure — InvestSure is a technology company that uses its software to enable partner investment platforms to sell its unique Investment Indemnity (insurance) product to their clients. InvestSure provides a full set of APIs that trading platform developers can use to integrate the Investure Investment Indemnity product seamlessly and easily into theirwebsites and mobile applications. Once InvestSure technology is added to a trading platform, it enables users to buy insurance on their shares with a single click. The full process from buying to insurance to settling claims is fully automated.The Investment Indemnity product itself is a unique innovation; it is designed to protect to protect shareholders against any losses in share value caused by actual or perceived fraud committed by management. This enables investors to secure their investments. The cost of the product is low enough to not significantly reduce returns of investors where no insurance event occurs, but to provide significant downside protection where an insured event does occur.

Accion Venture Lab is a leading early-stage investor in inclusive fintech, providing seed-first capital and strategic support to innovative startups that are meeting the financial needs of underserved people globally. Our global portfolio and local approach enable us to spot and respond to global trends faster, sharing learnings across geographies. Accion Venture Lab is an investment strategy of Accion and is managed by Accion Impact Management.

Investment focus

Financial Services, FinTech, Finance
Seed, Series A, Funding Round
India, United States, Mexico

Portfolio highlights

Semaai — Full-stack agri-tech solution for Indonesian farmers
AquaExchange — AquaExchange is a technology platform for shrimp and fish farmers.
Cashinvoice — Cashinvoice connects supply chain stakeholders and digitises invoice-to-cash processes to unlock working capital trapped within supply chains and accelerate business growth

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. Thecompany’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C other segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores.Microsoft’s commercial licensing segments licenses server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial other segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services.The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online. Microsoft Corporation was founded by Bill Gates and Paul Allen in 1974. It is based in Redmond, Washington.

Investment focus

Software, Information Technology, Internet
Grant, Funding Round, Seed
United States, United Kingdom, India

Portfolio highlights

AdMob — Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.
Efhtight — Secret to way company of Efhtight
Inflection AI — We are an AI studio creating a personal AI for everyone.

Savannah Fund is a seed capital fund specializing in US$25,000-US$500,000 investments in early stage high growth technology (web and mobile) startups in sub-Saharan Africa. Initially focused on East Africa, the fund aims to bridge the early stage/angel and venture capital investment gap that currently exists in Africa. The Fund expects toachieve this objective by combining capital with mentor networks both in the region and from Silicon Valley via an accelerator program and a follow-on independent seed fund.The fund is managed by an experienced and technology savvy team that have founded companies or are actively involved in angel investing or having run successful accelerator programs in past but also understand the unique Subsaharan African environment. They are backed and supported by both local, regional and international networks of angels,venture capitalists whose expertise we can draw on to help startups succeed and scale to fully fledged regional or global companies.They believe in the potential for Africa to become a global technology innovator by creating sustainable for profit companies that create jobs and make an impact.

Investment focus

E-Commerce, FinTech, Information Technology
Seed, Series A, Pre-Seed
Kenya, United States, South Africa

Portfolio highlights

Oze — OZÉ brings African small businesses into the digital era. It is an app that makes it easy for businesses to track sales, expenses, and customer information. The data is analyzed to provide tailored recommendations, reports, and business education. If the entrepreneur needs a little extra support, an OZÉ Coach is just a click away. As they are usingOZÉ to manage their business and learn how to run it better, we are learning about them. Using this data and machine learning, we can predict their credit risk and provide them with affordable capital from our banking partners. With over 20,000 registered users, OZÉ is the largest online community of SMEs in Ghana. The most exciting thing is that OZÉ works; 97% of businesses that have used OZE for at least 9 months are growing or profitable or both!
Root — Launch digital and embedded insurance solutions with omni-channel distribution.
Afropolitan — Afropolitan is building a Network State to unleash the maximum potential of Africans around the world. Are you interested? Join us with your email.

Kepple Africa Ventures is an early-stage venture capital firm.

Investment focus

Financial Services, FinTech, Information Technology
Seed, Pre-Seed, Funding Round
Nigeria, Kenya, Egypt

Portfolio highlights

Chari — Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours. Chari is also a financial services provider for these retailers, offering them microloans
Intmax — INTMAX has developed significant innovations in ZK implementation making it a unique Layer2 rollup network that offers low cost, security, tunable privacy, and above all, scalability.
Carry1st — Carry1st develops and publishes enriching mobile games and content apps for African consumers.

Untapped connects global investors, and foreign capital to opportunities in emerging markets. Delivering competitive returns, and measurable impact for global investors.

Investment focus

FinTech, Consumer Goods, Financial Services
Seed
South Africa, Kenya

Portfolio highlights

Qwili — Qwili makes smartphones with a voice-guided, local language onboarding experience for new users.
ImaliPay — ImaliPay is a financial health platform offering financial products to freelancers and blue collar gig workers in partnership with gig platforms.
Momint — Momint is the Web3 investment platform of the future. The safest and easiest to use NFT marketplace in the world. Discover the real-world potential of NFTs.

They are passionate about seeing their portfolio companies become successful.

Investment focus

Software, Internet, Artificial Intelligence
Seed, Pre-Seed, Series A
United States, Canada, Israel

Portfolio highlights

AI Lean — AI Lean develops an all-in-one technology for processing liens and auctions. The platform automates the lien-to-auction process from end-to-end, with no need to switch between software, and it integrates with existing self-storage software.
Aikium Inc. — Protein therapeutics
Groma — We blend traditional real estate investment, development and management with innovative technology to better serve our tenants, investors and communities.

AgFunder invests in impactful companies that can positively transform the world's food system. Founded in 2013, AgFunder manages a portfolio of over 50 companies across four funds from offices in Silicon Valley and Singapore. Through its media platform AFN, it has built a global ecosystem of over 90,000 subscribers.

Investment focus

Agriculture, AgTech, Food and Beverage
Seed, Series A, Pre-Seed
United States, United Kingdom, India

Portfolio highlights

OlsAro — OlsAro produces salt-tolerant crops.
Varaha — Varaha generates carbon credits through its tech solutions.
Umaro Foods — Umaro Foods specializes in developing a plant-based protein source from ocean-farmed seaweed.

CapaciTech operates as a South African holding company that consists of an advisory business and special purposes vehicles that house shareholdings in various entrepreneurial ventures.

Investment focus

SMS, Apps, SaaS
Seed
South Africa, United States

Portfolio highlights

Mobiz — Supercharge your SMS marketing with dynamic, high-converting landing pages sent directly into the hands of your customers.
HomeFarm — Homefarm provides smart, indoor gardens to homes and businesses. It is a group of modern farmers, designers, engineers, and researchers. It breaks new ground and innovates in the agricultural technology space.
Right Now Response — Your go-to for expert breakdown assistance. Our dedicated team ensures you're back on the road swiftly and safely. Contact us for reliable support today!

J.P. Morgan Asset Management is a leading asset manager for individuals, advisors and institutions. Their investment professionals are located around the world, providing strategies that span the full spectrum of asset classes.As one of the largest asset and wealth managers in the world, with assets under management of $1.7 trillion (as ofDecember 31, 2014), they provide global market insights and a range of investment capabilities that few other firms can match.

Investment focus

Software, Financial Services, FinTech
Series B, Funding Round, Private Equity
United States, Canada, Hong Kong

Portfolio highlights

MioTech — MioTech is an artificial intelligence platform that empowers investment managers to better serve their clients in a world of complex data. By integrating and analyzing data from all types of sources, MioTech streamlines the entire investment process, creating an ultimate data-driven investing experience. MioTech has offices in Shanghai and HongKong.MioTech is backed by Horizons Ventures, ZhenFund, and prestigious individual investors around the world.
Arcadia — Arcadia unlocks access to global utility data. Our technology powers the next generation of climate solutions, giving anyone the tools to electrify and decarbonize.
Enlaza Therapeutics — Enlaza Therapeutics is a biotechnology research company. It was founded in 2020 and is headquartered in La Jolla, California.

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