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Top 10 Sporting Goods Startup Investors in Japan (June 2026)

The most active venture capital funds and angel investors investing in Japan Sporting Goods startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Japan Sporting Goods startup companies. Find investors to raise a Seed, Series A or Series B round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
RION
VC Fund
1 Japan Series A Sports, Wearables, Sporting Goods
Mitsubishi UFJ Capital
VC Fund
1 Japan, United States, Singapore Series A, Series B Information Technology, Software, Health Care $2M–$369M
Adways
VC Fund
1 Japan Seed, Series A Internet, Media and Entertainment, Software $1M–$64M
Edge Labs
VC Fund
1 Japan Series A Sports, Wearables, Sporting Goods
Sansei Capital Investment
VC Fund
1 Japan, China, Belgium Series A, Series B Content, Medical, Task Management $120k–$113M
IPBridge
VC Fund
1 Japan Series A Sports, Content, Education
Keio Innovation Initiative
VC Fund
1 Japan, United Kingdom Series A, Seed Health Care, Medical, Biotechnology $1.5M–$213M
Innovation Engine
VC Fund
1 Japan, Spain Series A, Series C Software, Information Technology, Artificial Intelligence $663k–$85M
Ricoh
VC Fund
1 Japan Seed, Series C, Series A Software, Consulting, Artificial Intelligence $79M–$595M
Kaga Electronics
VC Fund
1 Japan, Taiwan Series A, Seed Education, Artificial Intelligence, Medical $38M–$105M
Access all 20 investors in Japan Sporting Goods startups.

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Investor list

RION
VC Fund · Kokubunji, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Japanese hearing aid manufacturer

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Investment focus

  • Industry: Sports, Wearables, Sporting Goods
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
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Mitsubishi UFJ Capital
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Mitsubishi UFJ Capital is a venture capital firm focusing on life science, ICT, and high technology investments.

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Investment focus

  • Industry: Information Technology, Software, Health Care
  • Stage:Series A, Series B
  • Geography: Japan, United States, Singapore

Investor stats

  • Total investments: 501
  • Round size: Series A $2M–$113M; Series B $5.7M–$369M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.4B in 2020

Portfolio highlights

  • Diggle — DIGGLE is a service that provides fundamental management accounting management on the cloud called fraud management. It is possible to reduce the mistakes and man-hours of the fraud management task and easily carry out the fraud management task even if it is not an expert in finance or accounting.DIGGLE covers budget creation work and budgetrecord comparison work, especially in the foreman management work. In the budget creation work, the KPI and the budget are automatically created by inputting the target numerical value to the preset parameters utilizing the budget generator function, while the forecast contrasting work is made up of the financial information, non-financial information It is easy to calculate by simply entering the numerical value, and it is possible to carry out calculation of the forecast contrast.
  • Fermelanta — Fermelanta produces rare plant-based ingredients through microbial fermentation. It engineers a cell to build a biosynthetic pathway of target molecules with gene transfer and disruption.
  • Japan Culture and Technology — Japan Culture and Technology assists artists and craftspeople in expanding their activities by providing IT support.
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Adways
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Based in Tokyo, Adways is a mobile marketing solution provider mostly known for its Asia’s largest mobile CPI adnetwork “AppDriver” and mobile app measurement & tracking tool “PartyTrack” used by great number of major app developers around the world. Since 2004 when it opened the first overseas office in China, Adways has been aggressivelyexpanding its mobile app distribution network in Asian markets. Now with 1,000 employees in 11 countries (Japan, China, Korea, Taiwan, India, Thailand, Vietnam, the Philippines, Indonesia, Singapore and the USA), Adways supports app developers worldwide to maximize their user acquisition and monetization and furthermore thrives to provide new value to the market. Haruhisa Okamura is Founder and CEO of Adways who has grown Adways from a small startup to an international corporation with over a thousand employees around the world. In 2006, Adways went public and Okamura was one of the youngest entrepreneurs to list a company in Japan at that time.You can read his story here: "How a high school dropout became a multi-millionaire entrepreneur" http://www.techinasia.com/high-school-dropout-multimillionaire-entrepreneur/

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Investment focus

  • Industry: Internet, Media and Entertainment, Software
  • Stage:Seed, Series A
  • Geography: Japan

Investor stats

  • Total investments: 28
  • Round size: Seed $21M–$39M; Series A $1M–$64M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Brhino — Brhino provides planning, development, and management of web services. The company's product, Monokabu, is a site where people can buy and sell sneakers and things like stock. Brhino is headquartered in Tokyo, Japan.
  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • MiddleField — MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment. They creates a society where a lot of people are involved as a middle point of all people's dreams. MiddleField owns and operates an e-commerce platform offering cars.
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Edge Labs
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Edge Lab provides various support services for IP business.

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Investment focus

  • Industry: Sports, Wearables, Sporting Goods
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • Ranimaru — Ranimaru is pet service providing company that offers pet sitting, care of your pet dog in events, professional course about pet sitting.
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Sansei Capital Investment
VC Fund · Koto, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Sansei Capital provides portfolio management, corporate management support, and financing services.

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Investment focus

  • Industry: Content, Medical, Task Management
  • Stage:Series A, Series B
  • Geography: Japan, China, Belgium

Investor stats

  • Total investments: 50
  • Round size: Series A $1.3M–$85M; Series B $120k–$113M
  • Lead/follow: 6% lead, 94% follow
  • Last fund: May invest from a new fund soon — last raise in 2015

Portfolio highlights

  • RABO — RABO is a Cat-Tech Company that "watches cat life with technology.
  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • Asoview — ASOVIEW Inc. is an online booking website that provides booking services for weekend leisure activities like skydiving and rafting. The company was founded in 2011 and is based in Shibuya, Kanagawa.
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IPBridge
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

IPBridge is a company specializing in the management of intellectual property and funds.

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Investment focus

  • Industry: Sports, Content, Education
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • KIYO Learning — KIYO Learning offers a commuting course, an online course to acquire qualifications for business people.
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Keio Innovation Initiative
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Keio Innovation Initiative (KII) is a venture capital established by Keio University. In order to make more effective use of the research results of Keio University, we aim to contribute to the development of society by creating investment for venture companies that utilize research results and creating new industries.The key to thinking aboutJapan's future growth strategy is to utilize advanced research results of the university. In addition to GDP, in addition to GDP, Japan is the world's third largest R & D exporter in R & D expenses, but as the low growth rate shows, it has a problem in investment efficiency in research and development. There are also reports on the entrepreneurial spirit that is indispensable for creating new industries, with the lowest entrepreneurial activity rate among developed countries.

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Investment focus

  • Industry: Health Care, Medical, Biotechnology
  • Stage:Series A, Seed
  • Geography: Japan, United Kingdom

Investor stats

  • Total investments: 81
  • Round size: Seed $1.5M–$213M; Series A $7.4M–$155M
  • Lead/follow: 28% lead, 72% follow
  • Last fund: May invest from a new fund soon — raised $1.4B in 2020

Portfolio highlights

  • ElleThermo — elleThermo aims to implement Semiconductor-Sensitised Thermal Cells (STCs), an energy conversion technology that can generate electricity from unused waste heat above room temperature.
  • Aeterlink — Aeterlink is a wireless device maker and developer. They applied their technology to fields such as FA, robots, smart houses, and medicine and developed practical level technologies such as elemental technology that can wirelessly supply power.
  • Metagen Therapeutics — Metagen Therapeutics is a Drug discovery and medical business company which utilizes microbiome science.
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Innovation Engine
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Innovation Engine has been is promoting investment to create and grow promising business areas created from technology.

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Investment focus

  • Industry: Software, Information Technology, Artificial Intelligence
  • Stage:Series A, Series C
  • Geography: Japan, Spain

Investor stats

  • Total investments: 38
  • Round size: Series A $663k–$71M; Series C $44M–$85M
  • Lead/follow: 21% lead, 79% follow
  • Last fund: May invest from a new fund soon — raised $191M in 2019

Portfolio highlights

  • Asilla — Asilla develops and provides AI specialized in image and video analysis. Its services, the Vehicle recognition AI, recognizes the manufacturer and model from the image of the vehicle. It also has a censorship service that detects inappropriate images that can not be released, including copyrights and obscene expressionsAsilla was founded in 2015and is based in Tokyo, Japan.
  • bestat — bestat is a developer of platforms for 3D data creation, management, and utilization using AI and offers digital twins services.
  • Drone Show Japan — Drone Show Japan company specializes in drone shows for events, aerial photography, and workshops.
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Ricoh
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Ricoh provides innovative products and services, and it is expanding its business in three customer segments: office, printing, and others.The company provides image equipment such as MFPs and printers for offices and visual communication products that support new work styles. In addition, the company solves problems for office customers throughtotal solutions that combine IT environment construction, network environment operation support, and user support.

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Investment focus

  • Industry: Software, Consulting, Artificial Intelligence
  • Stage:Seed, Series C, Series A
  • Geography: Japan

Investor stats

  • Total investments: 6
  • Round size: Series C $79M–$595M
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • ASUENE — Asuene involves in clean power retail business, retail SaaS business, etc.
  • Flucle — Flucle provides company rule building and risk mitigation, cloud advisor, human resource development, training & labor management services.
  • Log build — Log build offers a new form of on-site management that enables productivity improvement and real-time visualization and sharing of on-site information through on-site management robots and VR software. The company provides AI development, VR development, construction site construction management robot, cloud site management, and construction siteplatform.
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Kaga Electronics
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Kaga Electronics is a Japan based company engages in the sales of electronic components, electronic devices and other. It operates through following segments: Electronic Components, Information Equipment, Software and Other. The firm generates majority revenue from the Electronic Components.

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Investment focus

  • Industry: Education, Artificial Intelligence, Medical
  • Stage:Series A, Seed
  • Geography: Japan, Taiwan

Investor stats

  • Total investments: 15
  • Round size: Series A $38M–$105M
  • Lead/follow: 7% lead, 93% follow

Portfolio highlights

  • DriveX — DriveX is a consulting firm that helps in creating new businesses using AI solutionst.
  • Linkage — Linkage is a Online health support business and Online specific health guidance.
  • CI Partners — CI Partners mission is to "eliminate the word 'disability' from this country," and with the message "Everyone is a star."
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Sporting Goods Investor funding in Japan at a glance

Stats across 7 deals from 20 investors.

20
investors
in Japan Sporting Goods startups
7
deals
in Japan Sporting Goods startups
$21M
median round
in Japan Sporting Goods startups
15%
lead investors
lead at least one round
14%
Post-IPO Equity
most common funding stage
95/5
VC / Angel
share of investor count

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