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Top 20 Mobile Advertising Startup Investors in Israel in May 2025

Last updated: May 2025 A list of 20 angel investors and VC (Venture Capital) funds that invest in Mobile advertising startups based in Israel. We rank investors based on the number of investments they made in Mobile advertising companies from Israel. We update this investor list every month.

Top 20 Mobile Advertising Startup Investors in Israel in May 2025

Investor	Mobile Advertising Israel investments
Play Ventures	4
Eric Seufert	3
Anton Gauffin	2
Gordon Radley	1
Flint Capital	1
Heracles Capital	1
Atinum Partners	1
Gur Shomron	1
Homeward Ventures	1
Elron Ventures	1
Viola Growth	1
Ahikam Kaufman	1
Rafi Gidron	1
Access Industries	1
toDay.Ventures	1
Lior Shiff	1
Gil Elbaz	1
Michail Katkoff	1
Bill Harris	1
Christian Calderon	1

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Investor list

Play Ventures is a venture funding that invests globally in games and game services startups.

Investment focus

Gaming, Video Games, Blockchain
Seed, Pre-Seed, Funding Round
United States, Finland, United Kingdom

Portfolio highlights

FERASET — FERASET builds next-gen apps by combining deep AI expertise with cutting-edge technology.
Alinea — Alinea offers a social investing platform for crypto, stocks and playlists. We offer fractional investing, $0 commission on investments, and a minimum as low as $1.
PvX Partners — PvX Partners is a platform designed to help consumer apps scale. PvX Capital is our first line of services focused on cohort financing: fast, flexible capital without the risk and drawbacks of traditional equity or debt. PvX Capital enables you to scale marketing spends meaningfully without the worry of equity dilution or loan defaults. PvX is alsodeveloping an operating system for growth — a unified platform enabling incremental ROAS. A single integration that will grant you access to the industry’s most useful tools proven to help consumer businesses scale.

Eric Seufert is a quantitative marketing and user acquisition specialist with a deep appreciation for the freemium business model. He is currently the VP of User Acquisition and Engagement at Rovio Entertainment; prior to Rovio, Eric held marketing, strategy, and analytics positions at Wooga, Digital Chocolate, and Skype. In 2014, Eric published abook on the Freemium Model, Freemium Economics, through Elsevier.

Investment focus

Digital Entertainment, Mobile Advertising, Digital Marketing
Seed, Pre-Seed, Angel
Israel, Poland, Austria

Portfolio highlights

INCRMNTAL — INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.
ContextSDK — ContextSDK transforms your app using real-time user context to improve conversions. Enhance user satisfaction and raise app revenue by knowing your users' unique needs, no matter where they are.
Odeeo — People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on!

Anton Gaufﬁn is the Founder of Sumoing.

Investment focus

Gaming, Mobile Apps, Video Games
Seed, Pre-Seed, Series B
United States, Finland, Spain

Portfolio highlights

Gotiva — Darvin lets you design and build real mobile apps using just your ideas. No coding skills needed. Fast, easy, and ready for Google Play and App Store.
Odeeo — People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on!
Benjamin — Start saving more money with our cash back app that automates the cash back earnings for people and businesses.

Gordon Radley

Investment focus

Ad Network, Ad Exchange, Advertising
Angel
Israel

Portfolio highlights

PLYmedia — PLYmedia is a tech company developing leading SaaS solutions for the ad-tech and online marketing industries. PLYmedia operates both independently and through several companies: Edge 226, Wiseroll and Heloox.

Venture capital investments

Investment focus

Software, Information Technology, Artificial Intelligence
Series A, Seed, Funding Round
United States, Israel, United Kingdom

Portfolio highlights

Mitiga — Mitiga proactively stores and enhances forensic data so our experts can start incident investigations fast to get you back to business as usual
Vayu — Discover Vayu, the cutting-edge billing and revenue management platform designed to streamline operations and maximize efficiency for finance teams.
Bluebricks — Bluebricks unlock Ops hurdles, gain instant visibility of your cloud, and decrease changes' blast radius.

Heracles Capital is a venture capital investment firm.

Investment focus

Software, Media and Entertainment, Mobile
Seed, Pre-Seed, Series A
United States, Cyprus, Israel

Portfolio highlights

Arya — Arya is building the Couples Wellness category, poised to become the next billion-dollar cornerstone in the global wellness market.Couples are falling into routine and many are experiencing increased loneliness. While billions are spent on fitness, mindfulness, and sleep, emotional and physical intimacy is often neglected. We invest in swipingfor the right partner and then trying to fix it (or spend a fortune divorcing them)... but not much in between.Arya's AI concierge makes it radically easy for couples to invest in their relationship and love life, both inside and outside the bedroom - a crucial ingredient to a successful relationship.
ContextSDK — ContextSDK transforms your app using real-time user context to improve conversions. Enhance user satisfaction and raise app revenue by knowing your users' unique needs, no matter where they are.
Punchup.live — Punchup is developing innovative tools to allow live entertainers to own and activate the relationship with their fans

Atinum Partners is a venture capital firm that invests in the growth stage startups in the IT, biotech, and healthcare sectors.

Investment focus

Software, Artificial Intelligence, E-Commerce
Series B, Series A, Series C
South Korea, United States, Hong Kong

Portfolio highlights

MADDE — MADDE possesses the technology to use silicon carbide powder in 3D printers to create various forms, which opens up a multitude of possibilities in the manufacturing sector.
MOVIN — Moovin offers real-time markerless motion capture technology that does not require any additional hardware such as markers or trackers.
Ubix Therapeutics — Ubix Therapeutics is a research and development company that develops anti-cancer drugs.

Gur Shomron is an angel investor. Gur is an entrepreneur and investor, and has over 35 years of experience in building and financing high-tech companies, both in Israel and the US. Gur took his first company, Quality Computers, public in Israel.He later ran Foraz R&D fund and invested in companies such as Retalix (RTLX), Optisystems, WizTecand others. Gur is also the Chairman of Fidelis Diagnostics Inc., which he co-founded in 2004 and a Director in several other hi-tech companies.Gur was an early investor in successful companies such as Riptech, Objet, Sentigo and others.

Investment focus

Mobile, Big Data, Marketing
Seed, Funding Round
Israel, United States

Portfolio highlights

Bigabid — Busy? Let’s stick to the questions.What? Elite Programmatic User Acquisition and Retargeting DSP for Mobile AppsWho? Bigabid is a technology company led by data scientists and engineers devoted to your app’s success. Our robust, sophisticated machine learning platforms are a culmination of that devotion. How? Bigabid’s proprietary Gen 2 DSPoptimizes performance by intelligently analyzing data in real-time to target audiences at the onset of peak potential to ensure the highest possible LTV. With enhanced contextual data, our deep categories technology is the only platform that delineates 1000+ app categories, versus the few dozen other platforms use, to eliminate unfit audiences and precisely target maximum value users now and post-IDFA.Why? Beyond our technologies, Bigabid ensures our partners achieve their growth goals by offering full transparency every step of the way. Besides a great ROAS, we understand scalable growth demands constant enhancements across your ecosystem. From a deep understanding of in-app to cross-app audience behavior, Bigabid offers actionable insights and solutions throughout our partnership to help increase engagement and enrich your products.
Exceed.ai — Enhance lead conversion with Conversational AI. Automate revenue interactions, engage at scale, and interact via Email, Chat, SMS.

Early-stage venture firm investing in exceptional entrepreneurs who seek to build category-defining companies.

Investment focus

Software, Gaming, Mobile
Seed, Pre-Seed, Series A
Israel, United States, The Netherlands

Portfolio highlights

Kryptomon — Kryptomon is an NFT Play-and-Earn blockchain game, where Pokémon meets Tamagotchi and CryptoKitties. Breed, Train and Fight with your NFT Kryptomon. It's a new world where trainers can live a new adventure on Blockchain. Set in the Kryptomon metaverse, community members play as ‘Trainers’ of their own individual monsters — Kryptomons — each ofwhich is a completely unique digital asset connected to an NFT. Each has a unique but mutable genetic code made up of 38 randomised parameters that determine all of the aspects — physical and behavioral — of the creature. This not only ensures that each Kryptomon is unique but also brings to life each Kryptomon as a digital companion in the Kryptomon metaverse. They are capable of learning, falling sick, getting hungry, and protecting their trainers when out on an adventure in the physical world. In turn, trainers will have to care for, feed, and train their Kryptomon partners in order to grow and prepare for the battles ahead. Kryptomon creates the next step in the evolution of crypto-gaming by using advanced blockchain technologies, digital genetics, and location-based technologies. So what are you waiting for? Play and participate in the Kryptomon league to become the Kryptomon Metaverse Champion!
OurRitual — Couple Goals Made Possible. Relationship Support For Busy People, Practical Tools & Expert Feedback
Sensi.AI — Sensi.Ai developed the first audio AI that's able to analyze the routine in long term care environments, detect anomalies and provide insight on trends, with the purpose of improving the quality of care

Elron Ventures is an early-stage investor committed to turning promising ideas into global industry leaders, with a proven track record of investments and successful M&As worldwide. Elron invests in cyber security and B2B software. Since its establishment in 1962, Elron stands on the forefront of Israeli innovation both as a founder and earlyinvestor in companies across various industries such as Elbit, Medingo, Given Imaging, Cloudyn, Cyber Secdo, and Alcide.

Investment focus

Information Technology, Health Care, Software
Seed, Series A, Funding Round
Israel, United States, China

Portfolio highlights

Creednz — Creednz is a company that provides financial data management system that involves internal financial data sets.
Entitle — Control access to your organizational cloud resources without creating bottlenecks or friction while creating a seamless experience for employees.
Tamnoon — Tamnoon develops a state-of-the-art cloud security platform to empower security teams and manage cloud risks effectively. By harnessing the power of AI combined with human expertise, the company empowers security teams and equips organizations of all sizes with exceptional cloud protection capabilities.

Viola Growth is an Israeli-based technology growth capital fund, focusing on investing in global companies at expansion phase.

Investment focus

Software, Health Care, SaaS
Series C, Series D, Series B
Israel, United States, India

Portfolio highlights

Home365 — Home365, Is a Property Management Company. Our Goal Is Making Renting Out More Profitable, Predictable And Hassle Free. Click Here For More Information.
INSHUR — Simple, flexible, and reliable commercial auto insurance for drivers in the US, UK, and the Netherlands. Discover INSHUR.
Trigo Vision — Trigo is a computer vision AI company working with global retail and logistics clients tackling their everyday challenges, including loss prevention, store management, customer and employee experience, autonomous stores, and more.

Ahikam brings over 16 years of experience in corporate finance and business operations, including sales operations, business analysis, M&A, financial reporting and financial systems. Prior to Pageonce, Ahikam served in an executive role in the sales operations organization in HP software. Before that, Ahikam spent 6 years in various leadershippositions in the Finance organization at Mercury Interactive. Prior to that, Ahikam served as the CFO of Conduct Software, a venture-backed start-up acquired by Mercury in 1999.Ahikam holds a bachelor degree in Economics and an LL.M. in Law from the Bar-Ilan University, Ahikam is also a certified public accountant.

Investment focus

Software, SaaS, Mobile
Seed, Pre-Seed
Israel, United States

Portfolio highlights

Buildup — Buildup was designed with construction and development professionals in mind, providing an easy to use collaboration tool for task management, punch list and inspections. The mobile-first application allows users to document conditions, request action and communicate in the built environment. Used by owners, developers, GCs, subcontractors,architects/3rd party consultants and property managers, Buildup ensures that everyone is “on the same page” and projects are completed on-time.
INCRMNTAL — INCRMNTAL is an incrementality measurement platform for mobile Advertising. True mobile attribution focuses on incrementality testing.

Rafi Gidron is the Founder and Chairman of Israel Brain Technologies. He previously worked at Lucent as a VP of Optical networks. Rafi Gidron attended Columbia University.

Investment focus

Artificial Intelligence, Cyber Security, Financial Services
Seed, Angel, Pre-Seed
Israel, United States, United Kingdom

Portfolio highlights

Vyzer — One platform for investment tracking, financial planning, data-driven insights, document analysis & more! Ideal for diverse portfolios.
Dig — Dig leads the market in Social Video Intelligence, enabling companies to see, understand, and control the life of their brands on Social Video in a Video-First world.
The Digital Pets Company — pay77 situs gacor yang memberikan akses lengkap dengan fitur apk mobile dapat lebih mudah menemukan dan bermain di situs pay77, ayo install aplikasunya dan manfaatkan semua fitur yang tersedia di kami

Access Industries is a private holding company and global investment firm based in New York. Founded by Len Blavatnik, Access identifies companies with strong business models and management teams, and optimizes their value through financial backing and expertise.

Investment focus

E-Commerce, Software, Biotechnology
Series B, Funding Round, Series A
United States, United Kingdom, Germany

Portfolio highlights

SirenOpt — SirenOpt platforms provide non-destructive, real-time, inline and off-line materials characterization and classification solutions for manufacturers
Spotter — Spotter empowers top YouTube Creators to accelerate their business by giving them the capital, tools, knowledge, and community they need to succeed.
Treeline Biosciences — Treeline Biosciences is a biotech company building transformative precision medicines for patients with cancer and other serious conditions. The company was founded in 2021 and is headquartered in Stamford, CT.

WE INVEST and BOOST early stage B2B Startups, helping technology-driven entrepreneurs, make their product work, reach business goals and become fundable.toDay. 3 Key elements are - 1. Product - Co-working transforming technology to a working Product, based on a product market fit process. 2. Biz Dev - Guiding the teams to plan and reach theBusiness goals, with the help of toDay business network. 3. Funding - Investing Seed fund $250K - $500K and helping structuring the next round of funding. Our Portfolio: https://pointo.me | https://billbeez.com | http://package.ai | https://reposify.com We're looking for visionary entrepreneurs who are about to go on a journey, are you?Be Awesome! Let's meet and see how we can work together.

Investment focus

Software, Artificial Intelligence, Cyber Security
Seed, Pre-Seed
Israel, United States

Portfolio highlights

illumex — Illumex is a mapping solution platform that empowers businesses to create a unified and accurate data language for everyone.
Tamnoon — Tamnoon develops a state-of-the-art cloud security platform to empower security teams and manage cloud risks effectively. By harnessing the power of AI combined with human expertise, the company empowers security teams and equips organizations of all sizes with exceptional cloud protection capabilities.
Rezonate — Rezonate offers an all-in-one identity-first security platform across cloud infrastructures, identity providers, and SaaS apps.

Lior Shiff is the Co-Founder and CEO of Tripledot Studios. Took up Master of Business Administration (MBA) at Stanford University Graduate School of Business.

Investment focus

Travel, Audio, Gaming
Seed, Angel
Israel, United Kingdom

Portfolio highlights

Odeeo — People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on!
Bookaway — Search and compare bus, train, and ferry tickets across Europe, Asia, and South America. +1000 travel companies to help save you time and money.
Shard X — Shard X, a London-based startup that develops technology for crypto custodians, in order to boost the security of its services. It is a multi-Party Computation technology, ensuring private keys never exist License MPC libraries for Hardware Secure Modules and for Hot & Cold Wallets.

Co-Executive Chairman at Foursquare. Founding Partner/Co-founder at TenOneTen Ventures.

Investment focus

Internet, Advertising, SaaS
Seed, Series A, Angel
United States, Israel

Portfolio highlights

Quartzy — Quartzy is the world's most popular lab productivity software for life science companies. Manage inventory, track lab supply orders, and buy everything, all in one place.
OneSignal — OneSignal is a customer messaging and engagement platform that allows businesses to provide a seamless messaging experience to create meaningful customer connections. OneSignal's multi-channel platform enables businesses to deliver over 8 billion messages daily. OneSignal is designed to scale with businesses and deliver messages more quickly.The platform leverages machine learning to send communications at the optimal time by creating personalized messages and send them to the right audiences by comparing performance, enabling clients to deliver engaging mobile and web push messages across all platforms.
Smashing — The smartest way to read articles

Michail Katkoff is the CEO & co-Founder of Savage Game Studios. He attended Aalto University.

Investment focus

Audio, Gaming, Ad Server
Pre-Seed
Israel

Portfolio highlights

Odeeo — People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on!
PvX Partners — PvX Partners is a platform designed to help consumer apps scale. PvX Capital is our first line of services focused on cohort financing: fast, flexible capital without the risk and drawbacks of traditional equity or debt. PvX Capital enables you to scale marketing spends meaningfully without the worry of equity dilution or loan defaults. PvX is alsodeveloping an operating system for growth — a unified platform enabling incremental ROAS. A single integration that will grant you access to the industry’s most useful tools proven to help consumer businesses scale.

Bill Harris is the co-founder and chairman of One. He was previously the founding CEO of Personal Capital and founding Chairman of MyVest.He is a leader in the financial technology industry, with an extensive track record of creating and growing successful companies, including serving as CEO of both Intuit and PayPal. As former President ofChipSoft (makers of TurboTax), he grew the company from $15 million in annual sales into a public company valued at over $250 million. He has served as a board member for several public and private companies, including Yodlee, RSA, Earthlink, Macromedia, SuccessFactors, and many more.Bill has a BA from Middlebury College and an MBA from Harvard Business School.

Investment focus

Ad Network, Ad Exchange, Advertising
Angel
Israel

Portfolio highlights

PLYmedia — PLYmedia is a tech company developing leading SaaS solutions for the ad-tech and online marketing industries. PLYmedia operates both independently and through several companies: Edge 226, Wiseroll and Heloox.

Web3 Growth executive with a background in investment banking and video games. With over 30 transactions under his belt and a total value of $3 billion, Chris brings a wealth of financial expertise to the table. He has held leadership positions at several prominent companies, including KIXEYE, Dots, and Ketchapp, where he played a key role in thedevelopment and launch of successful mobile games with billions of downloads worldwide. Chris is now the CEO of Superfine, a company focused on driving web3 growth and innovation in the gaming industry through cutting-edge technology.

Investment focus

Audio, Gaming, Ad Server
Seed, Pre-Seed
Israel, Poland

Portfolio highlights

Gotiva — Darvin lets you design and build real mobile apps using just your ideas. No coding skills needed. Fast, easy, and ready for Google Play and App Store.
Odeeo — People play casual games to relax and have fun. So it’s no wonder the world’s 2.7bn free2play mobile gamers find aggressive full-screen ads annoying. Odeeo’s audio ad platform gets gamers. It’s built to amplify the in-game experience by overlaying contextual audio ads that players actually want to hear. For game developers, that meansmonetizing untapped in-game real estate and boosting incremental ad revenue—without hurting retention.For leading brands, it means cutting through the noise to target an attentive audience at ultra scale in an immersive brand-safe environment. And gamers? They can just play on!

Investors by industry

Artificial intelligence