Top 50 Web3 VC (Venture Capital) Funds in Italy in May 2026

Portfolio highlights

• Smart Point — We are entering the age of convenience and immediacy. A Smart Point automates the reception of any product you shop online, and any service available in your city, from pharmaceuticals, to flowers and dry cleaning. All delivered in 1 hour and available to pick up at your convenience.
• Parabol — As Parabol, we use our innovative power for smart mobility systems and traffic safety all over the world.
• Fastlane — Discover seamless logistics control with our cutting-edge transport management software. Streamline operations, optimize routes, and enhance efficiency effortlessly. Try our solution for comprehensive control today!

Portfolio highlights

• ALBA Robot — Through our micro mobility platform we add autonomy and artificial intelligence to transform passengers transportation.
• RARA Factory — RARA Factory is a company that provides research and development of sustainable materials utilizing physics-based artificial intelligence.
• Proxima Fusion — We are a European fusion energy startup pursuing the clearest path to grid deployment.

Portfolio highlights

• Akamas — Akamas uses advanced application-aware AI to optimize performance, reduce cloud costs, and ensure reliability
• Volume — Payment Infrastructure for the Internet
• Cyberwave — Transform your industry with AI-defined robotics. Frictionless automation that makes advanced robotics accessible to manufacturers of all sizes.

Portfolio highlights

• Mudafy — Mudafy is a tech-enabled real estate broker for LatAm.
• 0G — The First Decentralized AI Operating System
• Initia Labs — Initia unites full-stack apps and unlocks value through interwoven infrastructure and aligned economics.

Portfolio highlights

• Tuidi — Tuidi is a tech startup that develops predictive models of AI, with a particular focus on the food distribution sector. They combine methodical study of data, personalization of business processes and speed of integration for to return an output that is not only accurate but also free from interpretation difficulties so as to increase profits,reduce stock outages and optimize inventories.
• RedCarbon — RedCarbon is a cyber automation company that supports security using AI and NLP. RedCarbon was founded in 2020 and was headquartered in Lugano, Switzerland.
• Colossus — Technical provider in institutional blockchain infrastructure, bridging the gap between Asset Holders and yield generation. We empower financial institutions to manage assets while maintaining the highest standards of security and transparency.

Portfolio highlights

• BKN301 — Scopri tutti i servizi dedicati a privati, aziende ed esercenti. Accedi all'area riservata.
• Agrobit — Agrobit develops digital farming solutions based on imaging (smartphone, drones) to help farmers getting better decision in agro-inputs management. The flagship product is the mobile app iAgro, the first quantitative Decision Support System to optimize pesticide treatments and digitize crops (digital twin) quickly and easily just using asmartphone. The competitive advantages are to provide information unobtainable from other technologies (field sensors, satellites), the use of proprietary AR, AI and computer vision algorithms and the possibility to reach a huge number of users that cannot make high investments but are the majority in Europe (small/medium farms). The app uses AR to 3D-scan plants (tree crops) and in-cloud AI and computer vision algorithms to re-create the 3D model (digital twin) of the scanned plant, in order to calculate its biometrics (canopy thickness, height, volume), vigor parameter (LAI) and field parameters (LWA, TRV). Finally, a mathematical model estimates the correct pesticide doses to be distributed.
• Latitudo40 — Empower sustainable growth with AI-driven satellite insights from Latitudo 40. Unlock precise, real-time data for smarter urban planning, climate risk management, and industry innovation. Enhance resilience and lead with confidence.

Portfolio highlights

• ZATAP — Explore how ZATAP connects industries with real-time engagement and loyalty through innovative technology.
• Matter Labs — Matter Labs is scaling Ethereum with zero-knowledge proofs to accelerate public blockchain adoption. The company started out of scientific curiosity, the joy of engineering, and a deep conviction, the most impactful way to improve the world today is to provide an open and free alternative to its existing, deeply flawed financial system.Thecompany was founded in 2018 with its head office in Berlin, Germany.
• Young Platform — Il crypto exchange italiano dove puoi acquistare e vendere Bitcoin e le migliori altcoin del mercato. Accumula criptovalute e costruisci il tuo futuro finanziario giorno dopo giorno.

Portfolio highlights

• Wayru — Wayru is a decentralized Internet service provider for the urban development world aiming to democratize Internet access
• Pact — Pact is a fintech platform that offers deep liquidity and low transaction fees. With accessible smart contract functionality, transactions on Pact are available to users of all levels of wealth and experience. It provides integration of financial assets on a non-custodial, decentralized platform intended to be the home of liquidity on Algorand.Pact was launched in 2021.
• Fluidity Money — Earn yield for trading, holding, swapping, minting NFTs; everything you already do is now yield bearing. Fluid assets change the way you use your money on-chain.

Portfolio highlights

• Forward Protocol — Create Blockchains, Subnets, and dApps with A No-Code Interface Wordpress for Web 3.0 Cross-Chain Compatible Industry Agnostic Adoption-Focused Deploy Your dApp Now Join the Community Featured In Deploy and go live in a few minutes. No programming skills required. https://www.youtube.com/watch?v=K07z8cQPQGI&ab_channel=ForwardProtocol Lowest Barrier to Entry Easy to use Open Source Drag and drop Complete control Set
• Enjinstarter — Web 3.0 Entertainment, Sports, Fashion, Metaverse, Social, Gamefi & Gamified Utility
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• HesabPay — Experience a revolutionary shift in digital payments with HesabPay, enabling effortless money transfers, bill payments, and gift cards.
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Pave Bank — The world's first multi-asset and programmable bank
• WOO Network — Discover WOO's ecosystem of centralized and decentralized apps to seize every opportunity in crypto.
• Silicon Data — Silicon Data is a data product that brings essential intelligence and efficiency to markets.

Portfolio highlights

• Rena Labs — Rena was creating the execution environment (TEE) abstraction Layer, designed to streamline deployment and execution workflows. This innovation aimed to enable a broad spectrum of verifiable AI use cases by providing a secure and efficient framework. Rena’s approach bridged the gap between advanced AI applications and the need for trusted, seamlessexecution, offering a foundation for reliability and scalability in AI-driven solutions.
• Bluesky — Bluesky is a new social media platform.
• Camp Network — Camp Network provides online camp registration and camp management software for all types of events across the United States.

Portfolio highlights

• Lympid — We believe that anyone should have access to the amazing opportunities found on the blockchain, from DeFi protocols (aave, compound, yearn…) to Crypto Indexes, there's so much to discover! At Lympid you will be able to do it all easily in the same app, and directly through EUR.
• Cookie3 — Cookie3 is an AI-driven MarketingFi platform bridging Web2 and Web3 by providing comprehensive analytics spanning off-to-on-chain data, applied across 12+ EVM blockchains to enhance user journey tracking, attribution, and campaign ROI. It includes tools like analytics dashboards, CRM, campaign manager, affiliate marketplace, reputation scoring, andan airdrop shield; all unified by its token and Cookie DAO for governance and user rewards. It empowers campaigns with AI insights, fraud protection, and a transparent, incentivized marketing economy.
• InceptionLRT — InceptionLRT is a standalone liquid restaking protocol designed specifically for Liquid Staking Tokens (LSTs).

Portfolio highlights

• Hemi Labs — Hemi (https://hemi.xyz) is a modular protocol that integrates Bitcoin and Ethereum to amplify and extend the core capabilities of the two leading blockchain networks. This offers a novel perspective on blockchain interoperability and scaling by approaching Bitcoin and Ethereum as components of a single supernetwork. The result providessecurity that exceeds that of Bitcoin (“superfinality”) and new levels of blockchain programmability, portability, and potential. Hemi was co-founded by Jeff Garzik (former Bitcoin core developer) and Max Sanchez (inventor of the Proof-of-Proof consensus protocol), and is surrounded by a team of renowned blockchain engineers, strategic partners and investors.
• Heritage Distilling — Heritage Distilling Co. (HDC) is a craft distillery based in Gig Harbor, Washington. HDC is the most awarded craft distillery in North America by the American Distilling Institute 10 years in a row. We pour a little of our heart into every batch of spirits we make.
• Temple Digital Group — Capital Markets Built On Canton. A privacy focused technical stack for trading digital assets.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• EarnOS — EarnOS is the fully remote company that provides Global Ad & Payments Platform powered by Web3.
• TAC — TAC is a TON network extension that allows the EVM community to access Telegram users, and it enables Ton wallet holders to easily interact with EVM dApps deployed on TAC.
• Fortytwo — Fortytwo is a decentralized AI network that employs swarm intelligence by linking consumer devices to execute small AI models. It provides a scalable and cost-efficient alternative to centralized AI systems, enabling users to contribute computing resources while ensuring data privacy. Fortytwo's goal is to create a reasoning engine thatoperates on a planetary scale and is driven by the community.

Portfolio highlights

• MrCall — The first agentic infrastructure that answers your calls, triages your inbox, and manages your CRM. A divine workforce that talks, remembers, and acts.
• Tot — Tot is a business banking platform for SMEs.
• Young Platform — Il crypto exchange italiano dove puoi acquistare e vendere Bitcoin e le migliori altcoin del mercato. Accumula criptovalute e costruisci il tuo futuro finanziario giorno dopo giorno.

Portfolio highlights

• Cropify — Eliminating subjective testing from the classification process using AI and machine learning. Cropify.io
• Flint — Introducing a new battery technology designed for sustainable energy solutions. Explore our innovation and its impact on the future of energy.
• Cellivate Technology — Startup, with proprietary platform technologies and products that enable cellular meat companies to accelerate the growth of cells

Portfolio highlights

• Synervest — Synervest Group is a fintech platform offering regulated cross-border trading, payments, and financial technology infrastructure for institutional clients, for both B2B and B2C models. It's headquartered in ADGM and operates in Europe and the Middle East, with offices in the UK and Cyprus.
• Pyth Network — The Pyth network is a specialized oracle solution for latency-sensitive financial data that is typically kept behind the “walled gardens’’ of centralized institutions. The Pyth network is focused on finding a new and inexpensive way to bring this unique data on-chain and aggregating it securely.
• The Giving Block — The Giving Block makes it easy for nonprofits to accept non-cash donations like crypto and stocks for 2,000+ nonprofits. The Giving Block is the largest platform that helps nonprofits accept crypto and stock donations. In 2022, it was acquired by Shift4, a publicly traded payments company.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Sogni AI — Unleash creativity with the Sogni Supernet: a purpose-built DePIN protocol for Creative AI. Empowering Creative AI apps with unmatched speed and scale.
• Bondex — Join Bondex, a Web3 network with 4M+ users. Monetize connections, build your reputation, and earn $BDXN rewards. Advance your career or discover top talent now.
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Zyfi — Zyfi is building the best on-chain user experience by leveraging paymasters and intents, powered by ZKsync
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• MemeFi — MemeFi is a blending of social technology with Web3 features on-chain Social Tech app might be focusing on integrating blockchain technology with social interactions, which could offer benefits like decentralization and enhanced privacy.
• Rena Labs — Rena was creating the execution environment (TEE) abstraction Layer, designed to streamline deployment and execution workflows. This innovation aimed to enable a broad spectrum of verifiable AI use cases by providing a secure and efficient framework. Rena’s approach bridged the gap between advanced AI applications and the need for trusted, seamlessexecution, offering a foundation for reliability and scalability in AI-driven solutions.
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Lite Strategy — MEI Pharma, Inc. (Nasdaq: MEIP) is a San Diego-based oncology company focused on the clinical development of novel therapies for cancer. The Company’s clinical development pipeline includes lead drug candidate Pracinostat, a potential best-in-class, oral histone deacetylase (HDAC) inhibitor. Pracinostat has been tested in more than 150 patients inmultiple Phase I and exploratory Phase II clinical trials, including advanced hematologic malignancies such as myelodysplastic syndrome, acute myeloid leukemia and myelofibrosis. The Company expects to initiate a randomized Phase II trial of Pracinostat in combination with standard-of-care in at least one hematologic malignancy toward the middle of 2013. In addition, MEI Pharma is developing two drug candidates derived from its isoflavone-based technology platform, ME-143 and ME-344. Results from a Phase I trial of intravenous ME-143 in heavily treated patients with solid refractory tumors were presented at the American Society of Clinical Oncology Annual Meeting in June 2012. A Phase I clinical trial of intravenous ME-344 in patients with solid refractory tumors is ongoing.
• aPriori — aPriori is a monad-native MEV infrastructure and liquid staking mechanism developed for parallel executions.
• SpaceComputer — SpaceComputer uses satellites to create a secure blockchain system that resists cyberattacks and physical tampering.

Portfolio highlights

• OpenEden — Mint and redeem TBILL tokens instantly 24/7 on the OpenEden TBILL Vault, and enjoy direct exposure to the U.S. risk-free rate.
• BabylonChain — Babylon is a VC-backed blockchain project founded by Claude. E. Shannon Award recipient, Professor David Tse from Stanford University. The project’s mission is to bring Bitcoin’s unparalleled security to all PoS blockchains in the world. To this end, we are building, as the bridge between Bitcoin and the PoS world, a new public Cosmos-based PoSblockchain called Babylon with a native token.
• SuperGaming — At SuperGaming, we are putting India on the global gaming map.

Portfolio highlights

• Fundcraft — The fundcraft team has created a platform that centralizes, coordinates, and gradually automates all fund activities, including transfer agency, accounting, portfolio and risk management, and compliance, among others.
• Paygentic — Purpose-built payments & billing for AI agents and agentic software. Flexible pricing models, real-time billing, no fixed fees. Start monetizing in days, not months.
• Cloud Capital — CloudCapital manages cloud costs and invests in tech companies using AI and ML.

Portfolio highlights

• Zerion — Zerion is an investing app that enables anyone, anywhere in the world, to access a suite of new financial products and services built on the backbone of decentralized finance (DeFi). Simple, user-centered design is combined with a powerful tech stack that aggregates across every major decentralized exchange, offering users a single point of entryfor managing their digital assets with ease. Zerion is non-custodial, which means users never delegate their funds to the platform. This agile approach mitigates centralization risk and has allowed Zerion to operate globally since inception.
• Tenbin Labs — Tenbin Labs is a New York-based startup developing a tokenized asset protocol for real-world assets like commodities and foreign exchange markets.
• Pyth Network — The Pyth network is a specialized oracle solution for latency-sensitive financial data that is typically kept behind the “walled gardens’’ of centralized institutions. The Pyth network is focused on finding a new and inexpensive way to bring this unique data on-chain and aggregating it securely.

Portfolio highlights

• Shaga — Shaga is a veteran team of blockchain, gaming, distributed systems, and networking professionals.
• EclipseFi — EclipseFi is a Cosmos modular multi-chain token issuance platform that seeks to tackle Launchpad's cross-chain user experience and sustainability challenges with features like smart accounts and cross-chain design.
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Sekerbank — Sekerbank offers banking services. Sustainable energy, energy efficiency, addressing climate change, financial inclusion, and women's banking are some of their banking operations. In the areas of agriculture, business, SME, corporate, and retail, they offer banking services.
• Gruppo Di Martino — Gruppo Di Martino is an Italian logistics and transportation company
• Africa Finance Corporation — Sprout SEO for AFCBank

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• StakeStone — StakeStone is the best yield-bearing ETH with a decentralized yield optimizing service ready for mass adoption on layer2s.
• Doubler Pro — Join Doubler, become a Winner.
• Multiple Network — Multiple Network is a web3 DePIN project that uses SD-WAN technology to create a network layer that allows for high-speed transfer of digital assets and data.

Portfolio highlights

• Zizle — Zizle wants to use the Solana blockchain to transform social networking: better data privacy, decentralized governance, and more efficient revenue streams for consumers and producers. the platform's goal is to make social networking a more entertaining, healthy, and profitable environment.
• GPU.Net — GPU Network is a decentralized graphics processing unit on-demand infrastructure that supports the next generation of Generative AI, Web3 Metaverses, high-end graphics rendering, and cryptocurrency mining.
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Folks Finance — Folks Finance is a permissionless DeFi lending platform where users can lend and borrow crypto across chains, access loans, and manage digital assets in one unified liquidity protocol.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• HeyElsa — Harness the power of AI in Crypto with Elsa, your crypto co-pilot. Uncover opportunities, trade smarter, and maximize returns, all with unparalleled ease and safety.
• InceptionLRT — InceptionLRT is a standalone liquid restaking protocol designed specifically for Liquid Staking Tokens (LSTs).
• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• IIO — Il VoiceAgent AI visivo che parla, consiglia e accompagna i tuoi clienti all'acquisto. Personal shopping, raccomandazioni, recupero carrelli e supporto 24/7.
• VoiceMe — SaaS solution of Voice Customer Authentication - a platform allowing electronic payments, single-sign-on and secured digital signing.

Portfolio highlights

• Folks Finance — Folks Finance is a DeFi platform to lend, borrow, trade, and manage digital assets all in one place.

Portfolio highlights

• FUNX — FUNX is a virtual reality game platform for relaxation use. They use a cloud gaming app or web browser to connect remotely to a virtual PC and play the game from there. There isn't any hardware, wires, installation or download time for games, firmware updating, or anything else that is often associated with playing games locally on a PS5, XboxSeries X, or laptop.
• ShareX — ShareX is a free and open source program that lets you capture or record any area of your screen and share it with a single press of a key. It also allows uploading images, text or other types of files to many supported destinations you can choose from.
• SignalPlus — SignalPlus is a leading platform for digital asset options trading, providing professional tools and insights.

Portfolio highlights

• FoolFarm — UN NUOVO MODO DI CREARE STARTUP Investiamo in imprenditori con idee rivoluzionarie in AI e Deep-tech. Offriamo supporto operativo ed investimenti per costruire aziende leader attraverso un metodo validato ed un team esperto in startup. CANDIDA LA TUA IDEA DIVENT
• Krill Design — Krill Design is a design studio that creates circular economy projects to convert organic waste into material resources. It is a patented process that intercepts resources from the food supply chain to create zero-impact eco-designed 3D printed products.
• Feralpi Group — Feralpi Group is a steel manufacturer that specializes in the production of construction steels, responsibility, safety, and innovation.

Portfolio highlights

• Ivy — We are building a global API for instant bank payments
• SILQ — SILQ is a platform dedicated to bridging economies and empowering businesses to trade, grow, and navigate new frontiers. By enabling seamless commerce, logistics, and finance, SILQ unlocks opportunities in emerging economies, fueling ambitions and redefining global trade.The name SILQ is a modern tribute to the legendary Silk Road—reimagined forthe digital age. The distinctive “Q” comes from Souq, the Arabic word for marketplace, symbolizing our commitment to fast, accessible, authentic, and reliable commerce.SILQ aspires to transform local products and manufacturers into global brands by connecting them with entrepreneurs in emerging markets across the Gulf, South Asia, and beyond.
• Bound — Bound helps SME's protect themselves from currency risk, whilst using technology to simplify the process. We aim to help the 78% of SME's who are at risk of losing money everyday

Portfolio highlights

• Polybase — Payy helps businesses and developers move, store, and spend stablecoins without exposing every transaction to the public internet.
• Randamu — Revolutionizing Real-World Consensus via Threshold Cryptography | drand dcrypter: a modular network for threshold signing
• Impossible Cloud — Experience Impossible Cloud Storage: Secure, scalable, performant. Decentralized architecture, S3 API compatibility, 100% durability. Start free trial now.

Portfolio highlights

• Rhuna — Rhuna is an AI and blockchain platform that transforms event management with NFT ticketing and token rewards.
• BitVault — BitVault is a DeFi protocol that provides a crypto-native money solution via its BTC-backed stablecoin, bvUSD, and yield-bearing staked stablecoin, sbvUSD.
• Doppler Finance — Doppler Finance is a yield-earning platform that unlock earning opportunities within the XRPL ecosystem

Portfolio highlights

• Everimpact — We help cities, businesses and industries measure, reduce, and monetise their GHG emissions (CO2 and methane). We measure GHG emissions accurately and in real time with satellite imagery, big data and sensors and certify the data.
• Latitudo40 — Empower sustainable growth with AI-driven satellite insights from Latitudo 40. Unlock precise, real-time data for smarter urban planning, climate risk management, and industry innovation. Enhance resilience and lead with confidence.
• WindCapture Technologies — WindCapture Technologies utilises the scale of wind turbines to provide affordable and scalable direct air capture of atmospheric carbon dioxide.

Portfolio highlights

• Biorfarm — Adotta il tuo Albero, crea il tuo Campo Digitale e ricevi a domicilio la tua frutta biologica. Solo con Biorfarm puoi seguire la crescita dei tuoi frutti!
• EvenFi — Criptalia uses blockchain technology to connect businesses that have projects to be funded with people and organizations who are looking for high-yield investments. We offer an online platform where companies publish their innovative ideas and industrial improvement projects. Investors, people, and institutions can fund these projects by lendingmoney in exchange for a higher interest rate.
• Latitudo40 — Empower sustainable growth with AI-driven satellite insights from Latitudo 40. Unlock precise, real-time data for smarter urban planning, climate risk management, and industry innovation. Enhance resilience and lead with confidence.

Portfolio highlights

• GrowishPay — GrowishPay is an online platform that enables individuals to raise money for personal causes from their social networks. Its users can raise money for births, education, birthdays, travel, parties, weddings, and more. We provive API and SaaS platform e-wallet based to enable sharing economy.Growish was founded by Claudio Cubito and Domingo S.Lupo in December 2011 and is based in Milan, Italy.
• SardexPay — SardexPay provides a commercial credit system designed for professionals and companies. It enables companies, freelancers, and associations to exchange goods and services on an online platform via a complementary currency. The company was founded in 2009 and is headquartered in Serramanna, Sardinia.
• Hercle — Hercle is a regulated digital asset liquidity provider specializing in OTC trading and market making.

Portfolio highlights

• Kfobix Inc. — Revolutionizing Grid Maintenance with AI and Robotics
• M-Based — M-Based develops next-generation biomaterials using mushroom, redefining sustainability in design and materials.
• Kybele's Garden — Kybele's Garden focus on algae-based bioponics and algae fermentation methods. Their differentiation strategy boosts harvest yield, source efficiency, and functional content, while improving sensory attributes and shelf life. These technologies can be used in agrifood and skin care, and integrated into existing producers' systems.

Portfolio highlights

• zkMe — zkMe delivers reusable zero-knowledge KYC, zkKYA (Know Your Agent) and zkKYC for the agentic economy. Verify the human principal behind every AI agent.
• Mocaverse — Mocaverse is the Animoca Brands membership NFT collection of 8,888 unique beings: The Mocas. Join the Mocas in the realms to Learn, Play, Do Good, and Build together as we champion our Web3 values!
• Legend of Arcadia — Legend of Arcadia is a mobile card-based RPG inspired by Kingdom Hearts, leveraging blockchain technology for immersive gameplay. Players can engage in real-time PvP modes, trade highly composable NFTs, and earn rewards through strategic gameplay.