Top 5 Consumer Startup Investors in Iceland (September 2026)

Portfolio highlights

• Silent Flyer — Silent Flyer is a flapping-wing bird-like drone with wings that can morph their shape during flight and fold unto the body. The Silent Flyer is manufactured by Flygildi ehf, Reykjavik, Iceland.

Portfolio highlights

• Sowilo — Sowilo created Catecut, a platform-agnostic technology that leverages artificial intelligence to detect fashion products and design elements in store product photos.
• Sundra — Sundra turns the materials you already have into structured training courses in hours, then delivers them in 70+ languages. Built for HR and L&D teams.
• Arcana Bio — ArcanaBio is developing realtime biosurveillance solutions that minimize workplace disruptions and support health & wellness

Portfolio highlights

• Sowilo — Sowilo created Catecut, a platform-agnostic technology that leverages artificial intelligence to detect fashion products and design elements in store product photos.
• Smilee.ai — Smilee is revolutionizing the digital customer experience by replacing passive websites with proactive, autonomous AI Agents. We provide an end-to-end AI platform that acts not only as a 24/7 sales and service engine but also as a data-driven development consultant for B2B, retail, and public sector organizations.Moving beyond traditionalchatbots and basic web analytics, Smilee AI deeply analyzes 100% of customer interactions. Our intelligent agents translate conversational data into concrete, actionable insights, telling organizations exactly where their digital customer journeys break and how to fix them. Integrated seamlessly into CRMs, ERPs, and backend systems, our AI Agents autonomously execute complex workflows—saving months of human resources and continuously optimizing the conversion funnel.Pioneering Autonomous Retail: The Automotive AI Sales Agent At the forefront of our vertical expansion is our cutting-edge AI Sales Agent for automotive retail, integrated with our CarWeb.shop platform. Smilee is building the future of digital car sales by fully automating the automotive retail process. From initial lead qualification and real-time trade-in vehicle valuation to complex financing calculations and digital contract signing, our AI Sales Agent autonomously handles the complete end-to-end car buying journey. This delivers an unparalleled, hyper-personalized customer experience while dramatically reducing sales costs for dealerships and marketplaces.Secure & Scalable Architecture Built on advanced technology and compliant with strict NIS2 and strong electronic authentication standards, Smilee guarantees a secure, hallucination-free environment. Smilee is poised to become the leading autonomous AI partner for organizations seeking to maximize their digital ROI and accelerate revenue growth towards market dominance.
• Carsale24 — Carsale24.de is the unique online platform where individuals can sell their car free of charge in bid rounds to professional certified used car dealers every day.

Portfolio highlights

• Silent Flyer — The Silent Flyer is an autonomous bird-like flapping-wing drone developed in co-operation with Reykjavik University. The Silent Flyer uses flapping flight for lift and propulsion instead of a propeller. The unique wing design allows independent real-time control of the wings for flapping, tilting the wings, moving the wings back and forth and inand out (morphing). The wings can also be folded to the body of the bird for easy transport. Later on the wing design will enable the device to hover. The Silent Flyer combines the capabilities of a multi-rotor device such as a quad-copter and a fixed-wing airplane.

Portfolio highlights

• Solid Clouds — Solid Cloud Games ehf. develops cross-platform gaming solutions. Solid Clouds aims to be one of the leading MMORTS developers in the world, they are currently developing PROSPER a cross-platform MMORTS game.