Top 5 Marketplace Startup Investors in Iceland (October 2026)

Portfolio highlights

• Sowilo — Sowilo created Catecut, a platform-agnostic technology that leverages artificial intelligence to detect fashion products and design elements in store product photos.
• Sundra — Sundra turns the materials you already have into structured training courses in hours, then delivers them in 70+ languages. Built for HR and L&D teams.
• Arcana Bio — ArcanaBio is developing realtime biosurveillance solutions that minimize workplace disruptions and support health & wellness

Portfolio highlights

• MyDello — Get instant quotes for all transportation modes. Enter a new era of freight forwarding with the MyDello logistics platform. Sign up for free
• 50skills — Bring people, information and tools together. 50skills is a hiring system and so much more.
• Treble — We develop next generation sound simulation and spatial audio technology for digital twins and virtual worlds.

Portfolio highlights

• ThetaRay — ThetaRay's big data analytics solutions are based on AI & machine learning, empowering businesses to find opportunities and threats hidden in their big data
• Travelshift — Transform the travel industry with Travelshift software. Work with the complete industry marketplace platform, top partners and regional expertise. Learn More.
• Crowntech Photonics — Crowntech Photonics is an ISO 9001 and ISO 14001 certified world leading designer and manufacturer of passive fiber-optics components, integrated modules, and subsystems serving the telecommunications and datacom industries. Driven by the increasing broadband demands, Crowntech Photonics is committed to deliver the solutions enabling the bandwidthgrowth through our innovative fiber-optics product lines.Crowntech Photonics was incorporated in 2008 with headquarters, sales division and R&D center in Shanghai while operations center, and the large manufacturing facilities are located in Yingkou City, Liaoning Province, China. Over 120,000 square feet (12,000 square meters) of facilities were commenced in operations with 40,000 square feet of manufacturing cleanroom space positioning Crowntech to serve the ever increasing demand of fiber-optics products to our valuable partners with high quality, competitive pricing, and superior customer service.

Portfolio highlights

• Odeal — Oedeal is a developer of an app designed for companies to take payments via mobile. With the help of the company's platform, shops can do away with cash registers and accept payments from customers using tablets, smartphones, or point-of-sale devices, allowing them to finish their purchases right away. Making it simpler for all entrepreneursto access financial services is central to their mission of boosting the competitiveness of both enterprises and the nation.
• Salescloud — The power behind your point of sales. Our cloud-based sales and management solutions provide you with powerful tools to help you run and grow your business.

Portfolio highlights

• Sowilo — Sowilo created Catecut, a platform-agnostic technology that leverages artificial intelligence to detect fashion products and design elements in store product photos.
• Smilee.ai — Smilee is revolutionizing the digital customer experience by replacing passive websites with proactive, autonomous AI Agents. We provide an end-to-end AI platform that acts not only as a 24/7 sales and service engine but also as a data-driven development consultant for B2B, retail, and public sector organizations.Moving beyond traditionalchatbots and basic web analytics, Smilee AI deeply analyzes 100% of customer interactions. Our intelligent agents translate conversational data into concrete, actionable insights, telling organizations exactly where their digital customer journeys break and how to fix them. Integrated seamlessly into CRMs, ERPs, and backend systems, our AI Agents autonomously execute complex workflows—saving months of human resources and continuously optimizing the conversion funnel.Pioneering Autonomous Retail: The Automotive AI Sales Agent At the forefront of our vertical expansion is our cutting-edge AI Sales Agent for automotive retail, integrated with our CarWeb.shop platform. Smilee is building the future of digital car sales by fully automating the automotive retail process. From initial lead qualification and real-time trade-in vehicle valuation to complex financing calculations and digital contract signing, our AI Sales Agent autonomously handles the complete end-to-end car buying journey. This delivers an unparalleled, hyper-personalized customer experience while dramatically reducing sales costs for dealerships and marketplaces.Secure & Scalable Architecture Built on advanced technology and compliant with strict NIS2 and strong electronic authentication standards, Smilee guarantees a secure, hallucination-free environment. Smilee is poised to become the leading autonomous AI partner for organizations seeking to maximize their digital ROI and accelerate revenue growth towards market dominance.
• Carsale24 — Carsale24.de is the unique online platform where individuals can sell their car free of charge in bid rounds to professional certified used car dealers every day.