Top 10 Sports Startup Investors in Iceland in July 2025

Last updated: Jul 2025 A list of 10 angel investors and VC (Venture Capital) funds that invest in Sports startups based in Iceland. We rank investors based on the number of investments they made in Sports companies from Iceland. We update this investor list every month.

Top 10 Sports Startup Investors in Iceland in July 2025

Investor	Sports Iceland investments
Sigurdur Olafsson	1
Birkir Bjarnason	1
Iceland Venture Studio	1
New Business Venture Fund	1
Adalsteinn Alli Ottarsson	1
Thor Fridriksson	1
Frumtak Ventures	1
Gudjon Valur Sigurdsson	1
Dagur Sigurdsson	1
Alfreð Finnbogason	1

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Investor list

Sigurdur Olafsson

Investment focus

Sports
Seed, Pre-Seed
Iceland

Portfolio highlights

Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.
The One - Dating App — The One is a wholesome, conversation-first, dating app that systematically matches two strangers every day. Its user gets a few new matches every three days and they spend their time getting to know their matches through chat and exciting profiles. The user also can choose to extend the chat and start sharing photos, voice, live stream, etc. Theapp has a 72-hour countdown timer and unless tap the Extend Chat button the matches disappear forever when the timer reaches zero.

Birkir Bjarnason is an Icelandic professional footballer.

Investment focus

Sports
Seed
Iceland

Portfolio highlights

Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.

We help people grow and build decentralized companies

Investment focus

Health Care, Software, B2B
Seed, Pre-Seed, Funding Round
Iceland, India, Israel

Portfolio highlights

Soptle — Founded in Sep 2021, Soptle started to establish an integrated technology to the neglected regional FMCG Manufacturers in India with a B2B Retail Commmerce App. It uses tech and data to distribute at scale and use necessary components (existing Distributor/Wholesaler) in the FMCG Supply Chain to build a high growth and profitable business.
Expertrons — Expertrons is an upskilling platform that offers advanced training programs | BSFI | HR | Marketing and many more to assure 100% professional success.
Nanom — Greenvolt Nano creates nano-enhanced materials for use in battery technology. It provides a pathway to clean, inexpensive, and renewable energy sources while reducing environmental toxicity. And makes products smarter, efficient, and longer lasting. It is founded in 2017.

The New Business Venture Fund is an evergreen investment fund that actively contributes to the development and growth of the Icelandic economy by investing in promising innovation and start-up companies.The New Business Venture Fund invests at seed and early stage in promising growth companies with great business ideas and strong management anddevelopment teams.The New Business Venture Fund is a state owned investment fund intended to strengthen and develop the Icelandic venture capital market along with promoting startups and business in Iceland thus encouraging economic growth.

Investment focus

Software, Health Care, Medical
Seed, Funding Round, Series A
Iceland, United States, China

Portfolio highlights

HorseDay — HorseDay is a mobile application to track horse activities.
Spectaflow — Spectaflow is a SaaS solution for accommodations businesses focused on improving housekeeping and maintenance workflows
PayAnalytics — PayAnalytics, a leading pay equity and workforce analytics solution, aids companies in closing pay gaps and fostering workplace equity. Ensure compliance with pay transparency regulations, assess wage disparities, and analyze workforce demographics conveniently.

As senior development director at Riot Games, Aðalsteinn "Alli" Óttarsson serves as a compass for the development efforts of League of Legends. Alli began his career in 1999 as a web developer at OZ.com and its spin-off virtual world company, Smart VR. In 2001, he joined CCP and built the internal and external Web infrastructure tosupport the launch of EVE Online, the company's flagship game. Soon after, he began leading Web cell efforts and went on to become CCP's senior technical producer, where he oversaw globally distributed development and integration of the Core Technology Platform. Ultimately appointed CCP's Production Director Alli was the primary Agile ambassador within CCP and has since brought his passion for Agile development in large-scale organizations to Riot Games.

Investment focus

iOS, Video, Gaming
Seed, Funding Round
Iceland, Germany, United Kingdom

Portfolio highlights

OZ, US — A leading tech company energizing live events and bringing communities together through out of this world experiences.
Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.
Klang Games — Klang Games is an entertainment & game development studio in Berlin, developing the MMO Simulation and Virtual World, Seed. Klang is always hiring!

Thor Fridriksson is an Internet entrepreneur who founded Plain Vanilla Games in 2010, a mobile game development studio that created the first multi-platform and real-time social trivia engine. Plain Vanilla Games have released high-profile titles that include Twilight QuizUp and Nat Geo QuizUp before launching their hit social trivia game, QuizUp,the biggest trivia game in the world. Born in Reykjavik, Iceland, Thor holds a BS degree from the Reykjavik University and an MBA from the University of Oxford.

Investment focus

Sports
Seed, Angel
Iceland

Portfolio highlights

Inspirally —
Abler — Abler brings simplicity to the complexities of team management. With easy scheduling, messaging, payment, and data tools, Abler empowers users to spend more time cultivating the essential life skills and values learned through sports and other organised activities.

At Frumtak Ventures, we champion founders who have demonstrated early traction and have potential to become global leaders in their space. We take a concentrated, high-conviction, and high-involvement approach to investing and dedicate ourselves to collaboratively work with our portfolio companies from the seed stage through IPO. Our initialticket size usually ranges from €1 million to €3 million.