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Top 10 Sports Startup Investors in Bulgaria in July 2025

Last updated: Jul 2025 A list of 10 angel investors and VC (Venture Capital) funds that invest in Sports startups based in Bulgaria. We rank investors based on the number of investments they made in Sports companies from Bulgaria. We update this investor list every month.

Top 10 Sports Startup Investors in Bulgaria in July 2025

Investor	Sports Bulgaria investments
Eleven Ventures	8
Daniel Tomov	3
Vitosha Venture Partners	2
LAUNCHub Ventures	2
Ivaylo Simov	2
Valeri Petrov	2
Vassil Terziev	1
HardGamma Ventures	1
Svetozar Georgiev	1
Bogomil Balkansky	1

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We empower local heroes to build global success. Eleven is an early-stage VC investing in technology companies in Southeast Europe.

Investment focus

Software, SaaS, Information Technology
Seed, Convertible Note, Pre-Seed
Bulgaria, United States, United Kingdom

Portfolio highlights

LAM'ON — LAM'ON OOD was created with the intention of creating a product that would be recyclable or compostable, improve environmental and human health safety, and readily replace the existing petroleum-based plastic solutions.
Bitloops — Bitloops is an AI-powered application development platform that enables organizations to develop, maintain, and operate complex web applications with ease. It helps you easily modify system designs, deploy applications to production, and manage changes, new features, and products. The platform enables teams to innovate quickly and grow the productor business without compromising the product's usability, extendability, or maintainability. Bitloops makes it simpler than ever to create high-quality software utilizing best practices and techniques like DDD, BDD, TDD, hexagonal architecture, clean architecture, ports and adapters, CQRS, and event sourcing suitable for extending legacy systems as well as new initiatives.
Outfindo — Making bikes & e-bikes buying easy

Daniel is founding partner at Eleven Accelerator Venture Fund and investing in some of the most promising and exciting tech startups in CEE. Daniel has been involved in startups since 2000 as early stage investor and funded (in some cases bootstrapping) entrepreneur in diverse domains ranging from software to mobile to consumer goods torenewable energy. He has been lucky to meet and befriend with some of the greatest tech entrepreneurs in our region.

Investment focus

Software, FinTech, Small and Medium Businesses
Seed, Pre-Seed, Series B
Bulgaria, United Kingdom, Malta

Portfolio highlights

Edgar — Edgar believes that a good story can beat even the biggest of marketing budgets. This is especially true for SMBs and all the crafters and makers out there. Instead of spending big on traditional advertising, brands should engage their peers with great content. To fix the industry, they created Edgar. Edgar gives brands the tools and access to thebest creatives (brand storytellers, writers, illustrators), so that they can delight their customers with awesome stories. StoryMarket is the place where Edgar hosts a hand-picked selection of storytellers from around the world. From copywriters, journalists, editors, illustrators, photographers to animators, outreach experts and community managers, they have the talent needed to craft awesome brand stories. Edgar handles strategy, management, creation and distribution of content. The scope of the campaign depends on each customer. Creating the brief and defining the scope is as easy as ordering a frozen yogurt. From a single piece of content, to a set of Instagram/Vine videos, or dedicated storytelling expert that sticks with the brand forever and ever. Edgar makes sure the content is nothing less than perfect and is delivered to you in record time (first piece no later than 10 working days). The creatives and freelancers working with Edgar benefit from their lightweight yet powerful storytelling tools. StoryCrafter is a tool for short, visual stories. Stories take the form of visualized storylines with interactive elements that boost engagement. You create the story by drag and dropping your photos, Instagrams, Vine or YouTube videos and spicing it up with short captions. Brands equip the stories with their contact, brief information and a call to action at the end of the story. Etsy artists for example sell their products straight from the story, while wineries invite people for a wine tasting. Sharing and embedding is done in seconds, while they make sure the story looks and feels exactly the same wherever. Be it web, mobile or tablets. With each story, the Edgar community is growing. A community of freelance storytellers that Edgar empowers with tools and opportunity to be rewarded for their skills. And a community of active visitors who return to be inspired by great content every single day. Brands and individuals benefit greatly from Edgar as it helps them engage their potential customers. And helps them convert existing customers into fans. At the end, there’s no more powerful instrument than people telling stories about your brand.
Native Teams — With the Native Teams platform, you can easily hire anyone, anywhere as an employer or get an employed status if you're working as a freelancer. Explore our international EOR and PEO services and start working remotely with full compliance.
Join The Players — Join The Players is a tech company that brings the sports experience to the next level by providing automatic video, highlights, and statistics of mini-football games.

Vitosha is a EUR 26m early-stage VC fund investing in innovative businesses in Bulgaria

Investment focus

Software, Marketplace, Information Technology
Pre-Seed, Seed, Funding Round
Bulgaria, United States, United Kingdom

Portfolio highlights

SoCyber — SoCyber provides services in the field of Information and Communication Technology, specializing in Cybersecurity services. The main business lines are security as a service, penetration testing, vulnerability assessment, and IT audits. After being a successful service company for several years, SoCyber developed a holistic vulnerability managementsolution "Kikimora.io" that makes the vulnerability management process centralised, transparent and easy to follow and understand. It enables companies to prioritise the remediation of vulnerabilities and address their security issues in a timely manner. The solution saves companies time and money by eliminating the need for repeated security testing that shows the same vulnerabilities.
Vodoraslo — Vodoraslo believes that everyone deserves better air quality, so by mixing innovation, design, and nature, we can create multiple positive impact solutions.
AIOT Cloud — Enabling businesses to be energy efficient while optimizing costs

LAUNCHub is a leading early-stage venture capital fund focused on investing in startups in South-Eastern (SEE) and Central-Eastern (CEE) Europe.

Investment focus

Software, SaaS, Enterprise Software
Seed, Series A, Pre-Seed
Bulgaria, United Kingdom, United States

Portfolio highlights

AMPECO — AMPECO enables large-scale EV charging providers to launch and scale their business operations under their own brand. The company offers a white-label and hardware-agnostic EV charging management platform to cover all business cases - public, private, and home charging. Advanced energy management, flexible billing and subscription management,automatic maintenance algorithms, and inter-operator roaming are some of the platform’s key components. With security and scalability at its core, the platform allows large-scale operators like energy companies, oil and gas, fleets, hardware manufacturers and installers to achieve quick go-to-market in a few months with a ready-made platform combined with unmatched flexibility and extensibility via APIs. AMPECO supports more than 110 charging network operators in over 45 markets and has been globally recognized by Frost & Sullivan for its superior technological innovation and strategic development with the 2022 Global Product Leadership Award.
SplxAI — SplxAI provides the most comprehensive platform for AI Security Testing and Red Teaming, ensuring your AI Assistants and Agents are secure and reliable from build to runtime.
UVIONIX — Uvionix deploys Autonomous Flying Robots (AFRs) to monitor and report live data, ensuring a comprehensive view of operations, workflow efficiency, and near 100% inventory level accuracy. The system creates live digital twins of warehouse spaces, meticulously tracking each material movement. Delivering precise, unbiased data, and being immune to human error, the platform drastically enhances material planning, reduces stock losses, and lowers labor costs.

Ivaylo Simov devised eleven’s strategy. His notorious shyness can be overcome only with ample amounts of beer, preferably while skiing. He was previously a director in a private equity fund, but now wants to change the VC industry from the bottom up.

Investment focus

Coffee, Big Data, Internet of Things
Seed, Pre-Seed, Funding Round
Bulgaria, Greece, Estonia

Portfolio highlights

Edgar — Edgar believes that a good story can beat even the biggest of marketing budgets. This is especially true for SMBs and all the crafters and makers out there. Instead of spending big on traditional advertising, brands should engage their peers with great content. To fix the industry, they created Edgar. Edgar gives brands the tools and access to thebest creatives (brand storytellers, writers, illustrators), so that they can delight their customers with awesome stories. StoryMarket is the place where Edgar hosts a hand-picked selection of storytellers from around the world. From copywriters, journalists, editors, illustrators, photographers to animators, outreach experts and community managers, they have the talent needed to craft awesome brand stories. Edgar handles strategy, management, creation and distribution of content. The scope of the campaign depends on each customer. Creating the brief and defining the scope is as easy as ordering a frozen yogurt. From a single piece of content, to a set of Instagram/Vine videos, or dedicated storytelling expert that sticks with the brand forever and ever. Edgar makes sure the content is nothing less than perfect and is delivered to you in record time (first piece no later than 10 working days). The creatives and freelancers working with Edgar benefit from their lightweight yet powerful storytelling tools. StoryCrafter is a tool for short, visual stories. Stories take the form of visualized storylines with interactive elements that boost engagement. You create the story by drag and dropping your photos, Instagrams, Vine or YouTube videos and spicing it up with short captions. Brands equip the stories with their contact, brief information and a call to action at the end of the story. Etsy artists for example sell their products straight from the story, while wineries invite people for a wine tasting. Sharing and embedding is done in seconds, while they make sure the story looks and feels exactly the same wherever. Be it web, mobile or tablets. With each story, the Edgar community is growing. A community of freelance storytellers that Edgar empowers with tools and opportunity to be rewarded for their skills. And a community of active visitors who return to be inspired by great content every single day. Brands and individuals benefit greatly from Edgar as it helps them engage their potential customers. And helps them convert existing customers into fans. At the end, there’s no more powerful instrument than people telling stories about your brand.
Outfindo — Making bikes & e-bikes buying easy
Join The Players — Join The Players is a tech company that brings the sports experience to the next level by providing automatic video, highlights, and statistics of mini-football games.

Valeri is primarily in charge with investment opportunities in Bulgaria and the Western Balkans. Prior to that, he was Partner at Bancroft Private and, before joining Bancroft, he was Investment Director with Global Finance, running the company’s activities in Bulgaria. Valeri led and co-led many transactions in various countries acrossSouth-Eastern Europe (Romania, Bulgaria, Croatia and Turkey among others). Prior to moving to the Private Equity industry, Valeri ran Orgachim, the largest paints & coating company in Bulgaria (backed by private equity funds, including RAEF) as CEO, where he completed a successful turnaround. Valeri also worked for the Royal Dutch/Shell, and held various positions within the organization. Valeri holds an MSc in Engineering from the Technical University of Sofia. He also attended Management Academy in London and ETP on Business Management in Delaware University, Sofia branch.

Investment focus

B2B, SaaS, Health Care
Seed, Angel, Pre-Seed
Germany, United States, Bulgaria

Portfolio highlights

Langaware — Our use of language and speech can provide a window into our brain's health. When we speak, complex neural networks work together to form our thoughts and ideas. Utilizing our patented system and proprietary biomarkers.
Vivian Lab — Vivian Lab is a women's digital health startup. It integrates menopause education, telehealth, personalized treatment regimens, community support, and AI assistants.
Join The Players — Join The Players is a tech company that brings the sports experience to the next level by providing automatic video, highlights, and statistics of mini-football games.

Vassil is responsible for overseeing Telerik’s strategic direction and enabling its rapid growth as a global provider of enterprise-class software and services. As a co-founder of Telerik, Vassil was instrumental in growing the sales, support and business development units of the company and establishing the fanatical dedication to customerservice. Vassil’s vision and dedication has helped Telerik keep its slogan to “Deliver more than expected” and enjoy a solid track record of growing revenues and profitability in the ever changing developer tools marketplace.Vassil earned his Bachelor’s Degree in Business Administration at the American University in Bulgaria and has served in various roles in companies from real estate, investment and high-tech industries.

Investment focus

Software, SaaS, FinTech
Seed, Angel, Pre-Seed
United States, Bulgaria, United Kingdom

Portfolio highlights

Payhawk — Payhawk is a spending software that simplifies expenses, payments, and card spending for growing businesses. The company's platform enables financial officers and business owners to manage the entire spending lifecycle end-to-end. It collects and analyzes receipts, invoices, and card transactions to help stay in control of the budget with nopaperwork for the employees. With its paperless corporate card linked to an automated expense management, Payhawk provides a product on top of existing banks.Payhawk was founded in 2018 and is headquartered in London, England.
Reloyalty — We turn every bank card in Europe into a loyalty card. Reloyalty is a fully automated and personalised loyalty platform on top of card payments leveraging Open Banking / PSD2. We enable users to connect existing bank cards to Reloyalty and unlock 10-50% in reward value from their every day shopping. Participating retailers and banks can getaccess to data about their most valuable customers based on purchasing patterns and launch loyalty campaigns with measurable ROI.Reloyalty was founded with the goal of helping businesses identify their most passionate customers and helping those people get treated as such. They believe that the their relationship with the places where they shop, eat and meet with people are more than transactional.
UPPER — Upper enables start-ups, businesses, and organizations to find and hire quality tech talent to work full-time, part-time, or hourly

HardGamma Ventures is a venture capital fund that invests in startups that focuses on computing, internet, biotechnology, and more. Early stage VC fund focused on Polish and CEE startups.The Fund invests in projects such as seed and startups in the area of computing, Internet, mobile technologies, the biotechnology sector and physicochemicaltechnologies. HardGamma Ventures invests in strong teams developing projects with global potential - providing funding and support for business planning, marketing, product positioning and other business functions.The HardGamma team is constantly in contact and cooperation with leading competitions and incubator programs in Europe and USA - Seedcamp (UK), The Difference Engine (UK), Springboard (UK), Startup Bootcamp (Denmark), TechStars (United States), and the pan-European incubator program HackFwd (Germany), where the team is responsible for the assessment and certification program for start-ups, and the International Incubator of the University of Maryland (United States).The team of HardGamma is also building a network affiliation with other VC funds in the region to broaden the range of exploration and investment opportunities and to increase international support and business opportunities for the portfolio of projects.

Investment focus

Software, E-Commerce, Enterprise Software
Seed, Funding Round, Convertible Note
United Kingdom, Poland, United States

Portfolio highlights

Silverback.ai — The ultimate business intelligence platform for e-commerce marketplaces
Proxigroup — Solving the lack of visibility and transparency in asset management.
Carv — Carv 2 clips onto any ski boot, analyzes your technique, and coaches you with live audio as you ski.

Svetozar Georgiev is the Chairman of the Board at BESCO. He attended American University in Bulgaria, Truman State University, and Technology School Electronic Systems (TUES), both associated with Technical University-Sofia.

Investment focus

Software, SaaS, FinTech
Seed, Pre-Seed, Angel
United Kingdom, Bulgaria, Greece

Portfolio highlights

Payhawk — Payhawk is a spending software that simplifies expenses, payments, and card spending for growing businesses. The company's platform enables financial officers and business owners to manage the entire spending lifecycle end-to-end. It collects and analyzes receipts, invoices, and card transactions to help stay in control of the budget with nopaperwork for the employees. With its paperless corporate card linked to an automated expense management, Payhawk provides a product on top of existing banks.Payhawk was founded in 2018 and is headquartered in London, England.
Reloyalty — We turn every bank card in Europe into a loyalty card. Reloyalty is a fully automated and personalised loyalty platform on top of card payments leveraging Open Banking / PSD2. We enable users to connect existing bank cards to Reloyalty and unlock 10-50% in reward value from their every day shopping. Participating retailers and banks can getaccess to data about their most valuable customers based on purchasing patterns and launch loyalty campaigns with measurable ROI.Reloyalty was founded with the goal of helping businesses identify their most passionate customers and helping those people get treated as such. They believe that the their relationship with the places where they shop, eat and meet with people are more than transactional.
Icanpreneur — Icanpreneur is the first startup platform that works like an AI co-founder helping you go from raw idea to real traction

Bogomil Balkansky is a Partner at Sequoia Capital. He started his career as a management consultant at McKinsey & Company. Bogomil holds a bachelor of arts in Mathematics from Cornell University and an MBA from Stanford Graduate School of Business.

Investment focus

Software, Enterprise Software, Artificial Intelligence
Seed, Series A, Series B
United States, Israel, Bulgaria

Portfolio highlights

Cortex — Cortex makes it easy for engineering organizations to gain visibility into their services and deliver high quality software.
Cortex — Cortex makes it easy for engineering organizations to gain visibility into their services and deliver high quality software.
Stoke — Fiverr Enterprise is a SaaS platform which helps companies source, onboard, manage, and pay your freelance talent legally and compliantly.

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