Top 10 Sporting Goods VC (Venture Capital) Funds in Japan in May 2025

Last updated: May 2025 A list of 10 VC (Venture Capital) funds that invest in Sporting goods startups based in Japan. We rank investors based on the number of investments they made in Sporting goods companies from Japan. We update this investor list every month.

Top 10 Sporting Goods VC (Venture Capital) Funds in Japan in May 2025

Investor	Sporting Goods Japan investments
Kaga Electronics	1
Ricoh	1
Innovation Engine	1
Adways	1
Edge Labs	1
Sansei Capital Investment	1
Keio Innovation Initiative	1
Mitsubishi UFJ Capital	1
IPBridge	1
RION	1

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Kaga Electronics is a Japan based company engages in the sales of electronic components, electronic devices and other. It operates through following segments: Electronic Components, Information Equipment, Software and Other. The firm generates majority revenue from the Electronic Components.

Investment focus

Education, Internet, Artificial Intelligence
Funding Round, Series A, Seed
Japan, Taiwan

Portfolio highlights

Bonx — GO MAKE NOISE
17LIVE — Flip action technology, connect the world together; integrate instant audio and video into life, and create a new generation of action audio and video. No matter where you are, in any corner of the world, you can connect with the world anytime, anywhere through the 17LIVE platform, show your talent and enthusiasm, realize your dreams, and createyour own wonderful life.
Linkage — Linkage is a Online health support business and Online specific health guidance.

Ricoh provides innovative products and services, and it is expanding its business in three customer segments: office, printing, and others.The company provides image equipment such as MFPs and printers for offices and visual communication products that support new work styles. In addition, the company solves problems for office customers throughtotal solutions that combine IT environment construction, network environment operation support, and user support.

Investment focus

Artificial Intelligence, Consulting, Software
Seed, Series C, Series A
Japan

Portfolio highlights

Asuene — Asuene involves in clean power retail business, retail SaaS business, etc.
Flucle — Flucle provides company rule building and risk mitigation, cloud advisor, human resource development, training & labor management services.
Log build — Log build offers a new form of on-site management that enables productivity improvement and real-time visualization and sharing of on-site information through on-site management robots and VR software. The company provides AI development, VR development, construction site construction management robot, cloud site management, and construction siteplatform.

Innovation Engine has been is promoting investment to create and grow promising business areas created from technology.

Investment focus

Software, Information Technology, Health Care
Funding Round, Series A, Series C
Japan

Portfolio highlights

Asilla — Asilla develops and provides AI specialized in image and video analysis. Its services, the Vehicle recognition AI, recognizes the manufacturer and model from the image of the vehicle. It also has a censorship service that detects inappropriate images that can not be released, including copyrights and obscene expressionsAsilla was founded in 2015and is based in Tokyo, Japan.
Ranimaru — Ranimaru is pet service providing company that offers pet sitting, care of your pet dog in events, professional course about pet sitting.
Drone Show Japan — Drone Show Japan company specializes in drone shows for events, aerial photography, and workshops.

Based in Tokyo, Adways is a mobile marketing solution provider mostly known for its Asia’s largest mobile CPI adnetwork “AppDriver” and mobile app measurement & tracking tool “PartyTrack” used by great number of major app developers around the world. Since 2004 when it opened the first overseas office in China, Adways has been aggressivelyexpanding its mobile app distribution network in Asian markets. Now with 1,000 employees in 11 countries (Japan, China, Korea, Taiwan, India, Thailand, Vietnam, the Philippines, Indonesia, Singapore and the USA), Adways supports app developers worldwide to maximize their user acquisition and monetization and furthermore thrives to provide new value to the market. Haruhisa Okamura is Founder and CEO of Adways who has grown Adways from a small startup to an international corporation with over a thousand employees around the world. In 2006, Adways went public and Okamura was one of the youngest entrepreneurs to list a company in Japan at that time.You can read his story here: "How a high school dropout became a multi-millionaire entrepreneur" http://www.techinasia.com/high-school-dropout-multimillionaire-entrepreneur/

Investment focus

Internet, Media and Entertainment, Software
Funding Round, Seed, Series A
Japan

Portfolio highlights

Brhino — Brhino provides planning, development, and management of web services. The company's product, Monokabu, is a site where people can buy and sell sneakers and things like stock. Brhino is headquartered in Tokyo, Japan.
MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
MiddleField — MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment. They creates a society where a lot of people are involved as a middle point of all people's dreams. MiddleField owns and operates an e-commerce platform offering cars.

Edge Lab provides various support services for IP business.

Investment focus

Sports, Wearables, Sporting Goods
Series A
Japan

Portfolio highlights

Bonx — GO MAKE NOISE
Ranimaru — Ranimaru is pet service providing company that offers pet sitting, care of your pet dog in events, professional course about pet sitting.

Sansei Capital provides portfolio management, corporate management support, and financing services.

Investment focus

Content, Medical, Task Management
Funding Round, Series A, Series B
Japan, China, Belgium

Portfolio highlights

RABO — RABO is a Cat-Tech Company that "watches cat life with technology.
MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
Asoview — ASOVIEW Inc. is an online booking website that provides booking services for weekend leisure activities like skydiving and rafting. The company was founded in 2011 and is based in Shibuya, Kanagawa.

Keio Innovation Initiative (KII) is a venture capital established by Keio University. In order to make more effective use of the research results of Keio University, we aim to contribute to the development of society by creating investment for venture companies that utilize research results and creating new industries.The key to thinking aboutJapan's future growth strategy is to utilize advanced research results of the university. In addition to GDP, in addition to GDP, Japan is the world's third largest R & D exporter in R & D expenses, but as the low growth rate shows, it has a problem in investment efficiency in research and development. There are also reports on the entrepreneurial spirit that is indispensable for creating new industries, with the lowest entrepreneurial activity rate among developed countries.