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Top 10 Sporting Goods VC Funds & Investors in Japan (September 2026)

The most active venture capital funds investing in Japan Sporting Goods startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Japan Sporting Goods startup companies. Find investors to raise a Seed, Series A or Venture - Series Unknown round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Ricoh
VC Fund
1 Japan Seed, Series C, Series A Software, Consulting, Artificial Intelligence $4.9M–$27M
Sansei Capital Investment
VC Fund
1 Japan, China, Belgium Venture - Series Unknown, Series A Content, Marketing, Medical $477k–$6.9M
Kaga Electronics
VC Fund
1 Japan, Taiwan Venture - Series Unknown, Corporate Round, Series A Education, Software, Consulting $445k–$14M
RION
VC Fund
1 Japan Series A Sports, Wearables, Sporting Goods
Mitsubishi UFJ Capital
VC Fund
1 Japan, United States, Singapore Series A, Series B Information Technology, Software, Health Care $1.2M–$68M
Edge Labs
VC Fund
1 Japan Seed, Series A, Venture - Series Unknown Pet, Apps, Events
Keio Innovation Initiative
VC Fund
1 Japan, United Kingdom Series A, Seed, Venture - Series Unknown Health Care, Medical, Biotechnology $826k–$41M
Innovation Engine
VC Fund
1 Japan, Spain Venture - Series Unknown, Series A Software, Information Technology, Artificial Intelligence $663k–$13M
Adways
VC Fund
1 Japan Venture - Series Unknown, Seed Content, Internet, Software $944k–$39M
IPBridge
VC Fund
1 Japan Series A, Venture - Series Unknown Sports, Content, Education
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Investor list

Ricoh
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Ricoh provides innovative products and services, and it is expanding its business in three customer segments: office, printing, and others.The company provides image equipment such as MFPs and printers for offices and visual communication products that support new work styles. In addition, the company solves problems for office customers throughtotal solutions that combine IT environment construction, network environment operation support, and user support.

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Investment focus

  • Industry: Software, Consulting, Artificial Intelligence
  • Stage:Seed, Series C, Series A
  • Geography: Japan

Investor stats

  • Total investments: 6
  • Round size: Series C $4.9M–$27M
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • ASUENE — Asuene involves in clean power retail business, retail SaaS business, etc.
  • Flucle — Flucle provides company rule building and risk mitigation, cloud advisor, human resource development, training & labor management services.
  • Log build — Log build offers a new form of on-site management that enables productivity improvement and real-time visualization and sharing of on-site information through on-site management robots and VR software. The company provides AI development, VR development, construction site construction management robot, cloud site management, and construction siteplatform.
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Sansei Capital Investment
VC Fund · Koto, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Sansei Capital provides portfolio management, corporate management support, and financing services.

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Investment focus

  • Industry: Content, Marketing, Medical
  • Stage:Venture - Series Unknown, Series A
  • Geography: Japan, China, Belgium

Investor stats

  • Total investments: 50
  • Round size: Series A $1.1M–$6.9M; Venture - Series Unknown $477k–$2.8M
  • Lead/follow: 6% lead, 94% follow
  • Last fund: May invest from a new fund soon — raised $21M in 2015

Portfolio highlights

  • RABO — RABO is a Cat-Tech Company that "watches cat life with technology.
  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • Asoview — Asoview is an online booking website that provides booking services for tour, activities and attractions/experiences.
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Kaga Electronics
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Kaga Electronics is a Japan based company engages in the sales of electronic components, electronic devices and other. It operates through following segments: Electronic Components, Information Equipment, Software and Other. The firm generates majority revenue from the Electronic Components.

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Investment focus

  • Industry: Education, Software, Consulting
  • Stage:Venture - Series Unknown, Corporate Round, Series A
  • Geography: Japan, Taiwan

Investor stats

  • Total investments: 27
  • Round size: Series A $2.4M–$6.6M; Corporate Round $445k–$2.8M; Venture - Series Unknown $1.2M–$14M
  • Lead/follow: 41% lead, 59% follow

Portfolio highlights

  • DriveX — DriveX is a consulting firm that helps in creating new businesses using AI solutionst.
  • Linkage — Linkage is a Online health support business and Online specific health guidance.
  • CI Partners — CI Partners mission is to "eliminate the word 'disability' from this country," and with the message "Everyone is a star."
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RION
VC Fund · Kokubunji, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Japanese hearing aid manufacturer

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Investment focus

  • Industry: Sports, Wearables, Sporting Goods
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
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Mitsubishi UFJ Capital
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Mitsubishi UFJ Capital is a venture capital firm focusing on life science, ICT, and high technology investments.

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Investment focus

  • Industry: Information Technology, Software, Health Care
  • Stage:Series A, Series B
  • Geography: Japan, United States, Singapore

Investor stats

  • Total investments: 656
  • Round size: Series A $1.2M–$29M; Series B $3.5M–$68M
  • Lead/follow: 9% lead, 91% follow
  • Last fund: May invest from a new fund soon — raised $94M in 2020

Portfolio highlights

  • ADiXi — Adixi is a tech-driven business that supports the idea that people and technology may work together. It strives to open doors by utilizing cutting-edge technology, such as artificial intelligence, to promote long-term, sustainable corporate and societal progress.
  • Caguuu — Caguuu offers high-quality designer furniture at affordable prices, through e-commerce, eliminating middlemen and store operating costs.
  • Link Therapeutics — Link Therapeutics specializes in developing therapeutic methods for targeting autoantibodies and identifying pathogenic autoantibodies.
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Edge Labs
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Edge Lab provides various support services for IP business.

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Investment focus

  • Industry: Pet, Apps, Events
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Japan

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • Ranimaru — Ranimaru is pet service providing company that offers pet sitting, care of your pet dog in events, professional course about pet sitting.
  • Crowd Credit — Crowdcredit is cross-border marketplace lending platform operator.We provide risk capital to individuals and SMEs in financial deficit countries while we offer attractive lending opportunities to investors in financial surplus countries.Currently, we are providing Japanese personal and SMEs investors with opportunities to lend toindividuals and SMEs in Peru, Cameroon, Estonia, Finland, Spain and in Italy.In 2016, Crowdcredit is aiming to start raising funds and also to start lending in Asian region outside of Japan.
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Keio Innovation Initiative
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups, 12 in the past 12 months

Keio Innovation Initiative (KII) is a venture capital established by Keio University. In order to make more effective use of the research results of Keio University, we aim to contribute to the development of society by creating investment for venture companies that utilize research results and creating new industries.The key to thinking aboutJapan's future growth strategy is to utilize advanced research results of the university. In addition to GDP, in addition to GDP, Japan is the world's third largest R & D exporter in R & D expenses, but as the low growth rate shows, it has a problem in investment efficiency in research and development. There are also reports on the entrepreneurial spirit that is indispensable for creating new industries, with the lowest entrepreneurial activity rate among developed countries.

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Investment focus

  • Industry: Health Care, Medical, Biotechnology
  • Stage:Series A, Seed, Venture - Series Unknown
  • Geography: Japan, United Kingdom

Investor stats

  • Total investments: 91
  • Round size: Seed $826k–$14M; Series A $2.2M–$41M; Venture - Series Unknown $2M–$12M
  • Lead/follow: 30% lead, 70% follow
  • Last fund: May invest from a new fund soon — raised $94M in 2020

Portfolio highlights

  • ElleThermo — elleThermo aims to implement Semiconductor-Sensitised Thermal Cells (STCs), an energy conversion technology that can generate electricity from unused waste heat above room temperature.
  • Starlight Engine — Starlight Engine develops and commercializes fusion energy power plant technologies.
  • Neusignal Therapeutics — Neusignal Therapeutics is a medical company that develops therapeutic medicines for dementia and psychiatric illnesses.
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Innovation Engine
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Innovation Engine has been is promoting investment to create and grow promising business areas created from technology.

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Investment focus

  • Industry: Software, Information Technology, Artificial Intelligence
  • Stage:Venture - Series Unknown, Series A
  • Geography: Japan, Spain

Investor stats

  • Total investments: 38
  • Round size: Series A $663k–$4.7M; Venture - Series Unknown $1.5M–$13M
  • Lead/follow: 21% lead, 79% follow
  • Last fund: May invest from a new fund soon — raised $12M in 2019

Portfolio highlights

  • CoA Nexus — CoA Nexus develops and operates a skillshare matching platform for human resource research and development.
  • bestat — bestat is a developer of platforms for 3D data creation, management, and utilization using AI and offers digital twins services.
  • Openverse Global — Openverse operates as a Layer 0 hub, providing a foundational framework for decentralized applications and services.
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Adways
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Based in Tokyo, Adways is a mobile marketing solution provider mostly known for its Asia’s largest mobile CPI adnetwork “AppDriver” and mobile app measurement & tracking tool “PartyTrack” used by great number of major app developers around the world. Since 2004 when it opened the first overseas office in China, Adways has been aggressivelyexpanding its mobile app distribution network in Asian markets. Now with 1,000 employees in 11 countries (Japan, China, Korea, Taiwan, India, Thailand, Vietnam, the Philippines, Indonesia, Singapore and the USA), Adways supports app developers worldwide to maximize their user acquisition and monetization and furthermore thrives to provide new value to the market. Haruhisa Okamura is Founder and CEO of Adways who has grown Adways from a small startup to an international corporation with over a thousand employees around the world. In 2006, Adways went public and Okamura was one of the youngest entrepreneurs to list a company in Japan at that time.You can read his story here: "How a high school dropout became a multi-millionaire entrepreneur" http://www.techinasia.com/high-school-dropout-multimillionaire-entrepreneur/

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Investment focus

  • Industry: Content, Internet, Software
  • Stage:Venture - Series Unknown, Seed
  • Geography: Japan

Investor stats

  • Total investments: 33
  • Round size: Seed $2M–$39M; Venture - Series Unknown $944k–$9.1M
  • Lead/follow: 3% lead, 97% follow

Portfolio highlights

  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • Rentio — Rentio is a site that can be used anytime without buying 1,000 kinds of cameras and the latest home appliances.
  • MiddleField — MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment. They creates a society where a lot of people are involved as a middle point of all people's dreams. MiddleField owns and operates an e-commerce platform offering cars.
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IPBridge
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

IPBridge is a company specializing in the management of intellectual property and funds.

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Investment focus

  • Industry: Sports, Content, Education
  • Stage:Series A, Venture - Series Unknown
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • KIYO Learning — KIYO Learning offers a commuting course, an online course to acquire qualifications for business people.
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Sporting Goods VC funding in Japan at a glance

Stats across 11 deals from 23 investors.

23
investors
in Japan Sporting Goods startups
11
deals
in Japan Sporting Goods startups
$1.5M
median round
in Japan Sporting Goods startups
30%
lead investors
lead at least one round
18%
Equity Crowdfunding
most common funding stage

Access all 23 VC funds in Japan Sporting Goods startups.

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