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Top 10 Sporting Goods VC Funds & Investors in Japan (June 2026)

The most active venture capital funds investing in Japan Sporting Goods startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Japan Sporting Goods startup companies. Find investors to raise a Seed, Series A or Series B round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Keio Innovation Initiative
VC Fund
1 Japan, United Kingdom Series A, Seed Health Care, Medical, Biotechnology $1.5M–$400M
Kaga Electronics
VC Fund
1 Japan, Taiwan Series A, Seed Education, Internet, E-Learning $38M–$105M
Edge Labs
VC Fund
1 Japan Series A Sports, Wearables, Sporting Goods
Ricoh
VC Fund
1 Japan Seed, Series C, Series A Software, Consulting, Artificial Intelligence $79M–$595M
Mitsubishi UFJ Capital
VC Fund
1 Japan, United States, Singapore Series A, Series B Information Technology, Software, Health Care $2M–$397M
Innovation Engine
VC Fund
1 Japan Series A, Series C Software, Information Technology, Medical $664k–$85M
IPBridge
VC Fund
1 Japan Series A Sports, Content, Education
Adways
VC Fund
1 Japan Seed, Series A Internet, Media and Entertainment, Software $1M–$64M
RION
VC Fund
1 Japan Series A Sports, Wearables, Sporting Goods
Sansei Capital Investment
VC Fund
1 Japan, China, Belgium Series A, Series B Content, Medical, Task Management $120k–$113M
Access all 16 VC funds in Japan Sporting Goods startups.

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Investor list

Keio Innovation Initiative
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Keio Innovation Initiative (KII) is a venture capital established by Keio University. In order to make more effective use of the research results of Keio University, we aim to contribute to the development of society by creating investment for venture companies that utilize research results and creating new industries.The key to thinking aboutJapan's future growth strategy is to utilize advanced research results of the university. In addition to GDP, in addition to GDP, Japan is the world's third largest R & D exporter in R & D expenses, but as the low growth rate shows, it has a problem in investment efficiency in research and development. There are also reports on the entrepreneurial spirit that is indispensable for creating new industries, with the lowest entrepreneurial activity rate among developed countries.

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Investment focus

  • Industry: Health Care, Medical, Biotechnology
  • Stage:Series A, Seed
  • Geography: Japan, United Kingdom

Investor stats

  • Total investments: 76
  • Round size: Seed $1.5M–$213M; Series A $2.3M–$400M
  • Lead/follow: 28% lead, 72% follow
  • Last fund: May invest from a new fund soon — raised $1.4B in 2020

Portfolio highlights

  • ElleThermo — elleThermo aims to implement Semiconductor-Sensitised Thermal Cells (STCs), an energy conversion technology that can generate electricity from unused waste heat above room temperature.
  • Aeterlink — Aeterlink is a wireless device maker and developer. They applied their technology to fields such as FA, robots, smart houses, and medicine and developed practical level technologies such as elemental technology that can wirelessly supply power.
  • Nanofiber Quantum Technologies — Discover how NanoQT builds the foundation for scalable quantum computing with nanofiber cavity-QED technology and high-fidelity quantum connectivity.
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Kaga Electronics
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Kaga Electronics is a Japan based company engages in the sales of electronic components, electronic devices and other. It operates through following segments: Electronic Components, Information Equipment, Software and Other. The firm generates majority revenue from the Electronic Components.

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Investment focus

  • Industry: Education, Internet, E-Learning
  • Stage:Series A, Seed
  • Geography: Japan, Taiwan

Investor stats

  • Total investments: 14
  • Round size: Series A $38M–$105M
  • Lead/follow: 7% lead, 93% follow

Portfolio highlights

  • 17LIVE — Flip action technology, connect the world together; integrate instant audio and video into life, and create a new generation of action audio and video. No matter where you are, in any corner of the world, you can connect with the world anytime, anywhere through the 17LIVE platform, show your talent and enthusiasm, realize your dreams, and createyour own wonderful life.
  • DriveX — DriveX is a consulting firm that helps in creating new businesses using AI solutionst.
  • Linkage — Linkage is a Online health support business and Online specific health guidance.
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Edge Labs
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Edge Lab provides various support services for IP business.

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Investment focus

  • Industry: Sports, Wearables, Sporting Goods
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • Ranimaru — Ranimaru is pet service providing company that offers pet sitting, care of your pet dog in events, professional course about pet sitting.
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Ricoh
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Ricoh provides innovative products and services, and it is expanding its business in three customer segments: office, printing, and others.The company provides image equipment such as MFPs and printers for offices and visual communication products that support new work styles. In addition, the company solves problems for office customers throughtotal solutions that combine IT environment construction, network environment operation support, and user support.

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Investment focus

  • Industry: Software, Consulting, Artificial Intelligence
  • Stage:Seed, Series C, Series A
  • Geography: Japan

Investor stats

  • Total investments: 6
  • Round size: Series C $79M–$595M
  • Lead/follow: 33% lead, 67% follow

Portfolio highlights

  • ASUENE — Asuene involves in clean power retail business, retail SaaS business, etc.
  • Flucle — Flucle provides company rule building and risk mitigation, cloud advisor, human resource development, training & labor management services.
  • Log build — Log build offers a new form of on-site management that enables productivity improvement and real-time visualization and sharing of on-site information through on-site management robots and VR software. The company provides AI development, VR development, construction site construction management robot, cloud site management, and construction siteplatform.
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Mitsubishi UFJ Capital
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Mitsubishi UFJ Capital is a venture capital firm focusing on life science, ICT, and high technology investments.

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Investment focus

  • Industry: Information Technology, Software, Health Care
  • Stage:Series A, Series B
  • Geography: Japan, United States, Singapore

Investor stats

  • Total investments: 461
  • Round size: Series A $2M–$113M; Series B $6.4M–$397M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $1.4B in 2020

Portfolio highlights

  • Taian — Taian, which specializes in bridal industry services and software. They also provide ''Concept Marry,'' which allows couples to design invites and seating charts that match their wedding theme, as well as display guest information on Oiwaii.
  • Hydro Powtech Japan — Nippon Hydropowtech uses proprietary technology and experience in hydrolysate production to investigate new food applications.
  • Mechano Cross — Mechano Cross is a mechanical company that offers mechanochemical organic synthesis technology for solution reactions.
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Innovation Engine
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Innovation Engine has been is promoting investment to create and grow promising business areas created from technology.

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Investment focus

  • Industry: Software, Information Technology, Medical
  • Stage:Series A, Series C
  • Geography: Japan

Investor stats

  • Total investments: 37
  • Round size: Series A $664k–$71M; Series C $44M–$85M
  • Lead/follow: 22% lead, 78% follow
  • Last fund: May invest from a new fund soon — raised $191M in 2019

Portfolio highlights

  • CoA Nexus — CoA Nexus develops and operates a skillshare matching platform for human resource research and development.
  • bestat — bestat is a developer of platforms for 3D data creation, management, and utilization using AI and offers digital twins services.
  • Drone Show Japan — Drone Show Japan company specializes in drone shows for events, aerial photography, and workshops.
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IPBridge
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

IPBridge is a company specializing in the management of intellectual property and funds.

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Investment focus

  • Industry: Sports, Content, Education
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
  • KIYO Learning — KIYO Learning offers a commuting course, an online course to acquire qualifications for business people.
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Adways
VC Fund · Tokyo, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Based in Tokyo, Adways is a mobile marketing solution provider mostly known for its Asia’s largest mobile CPI adnetwork “AppDriver” and mobile app measurement & tracking tool “PartyTrack” used by great number of major app developers around the world. Since 2004 when it opened the first overseas office in China, Adways has been aggressivelyexpanding its mobile app distribution network in Asian markets. Now with 1,000 employees in 11 countries (Japan, China, Korea, Taiwan, India, Thailand, Vietnam, the Philippines, Indonesia, Singapore and the USA), Adways supports app developers worldwide to maximize their user acquisition and monetization and furthermore thrives to provide new value to the market. Haruhisa Okamura is Founder and CEO of Adways who has grown Adways from a small startup to an international corporation with over a thousand employees around the world. In 2006, Adways went public and Okamura was one of the youngest entrepreneurs to list a company in Japan at that time.You can read his story here: "How a high school dropout became a multi-millionaire entrepreneur" http://www.techinasia.com/high-school-dropout-multimillionaire-entrepreneur/

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Investment focus

  • Industry: Internet, Media and Entertainment, Software
  • Stage:Seed, Series A
  • Geography: Japan

Investor stats

  • Total investments: 28
  • Round size: Seed $21M–$39M; Series A $1M–$64M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Brhino — Brhino provides planning, development, and management of web services. The company's product, Monokabu, is a site where people can buy and sell sneakers and things like stock. Brhino is headquartered in Tokyo, Japan.
  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • MiddleField — MiddleField is a team to make cars the best entertainment and to make the lives of everyone involved in cars into entertainment. They creates a society where a lot of people are involved as a middle point of all people's dreams. MiddleField owns and operates an e-commerce platform offering cars.
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RION
VC Fund · Kokubunji, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Japanese hearing aid manufacturer

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Investment focus

  • Industry: Sports, Wearables, Sporting Goods
  • Stage:Series A
  • Geography: Japan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Bonx — GO MAKE NOISE
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Sansei Capital Investment
VC Fund · Koto, Tokyo, Japan · 1 investments in Japan Sporting Goods startups

Sansei Capital provides portfolio management, corporate management support, and financing services.

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Investment focus

  • Industry: Content, Medical, Task Management
  • Stage:Series A, Series B
  • Geography: Japan, China, Belgium

Investor stats

  • Total investments: 50
  • Round size: Series A $1.3M–$85M; Series B $120k–$113M
  • Lead/follow: 6% lead, 94% follow
  • Last fund: May invest from a new fund soon — last raise in 2015

Portfolio highlights

  • RABO — RABO is a Cat-Tech Company that "watches cat life with technology.
  • MICOLY — MICOLY is a operator of a website aimed at publishing and selling creative video lessons. The company hosts lectures that are presented by the creators of all categories who are keen on sharing their techniques and philosophies in areas of nail art, Japanese calligraphy, flower arrangement, knitting and many more, as well as interacting with theirpassionate fans, enabling users to take creative lessons and start a new hobby.
  • Asoview — ASOVIEW Inc. is an online booking website that provides booking services for weekend leisure activities like skydiving and rafting. The company was founded in 2011 and is based in Shibuya, Kanagawa.
Show all investments...

Sporting Goods VC funding in Japan at a glance

Stats across 6 deals from 16 investors.

16
investors
in Japan Sporting Goods startups
6
deals
in Japan Sporting Goods startups
$28M
median round
in Japan Sporting Goods startups
13%
lead investors
lead at least one round
17%
Post-IPO Equity
most common funding stage

Access all 16 VC funds in Japan Sporting Goods startups.

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