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Top 50 Sporting Goods Startup Investors in United Kingdom (October 2026)

The most active venture capital funds and angel investors investing in United Kingdom Sporting Goods startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in United Kingdom Sporting Goods startup companies. Find investors to raise a Pre-Seed, Seed or Venture - Series Unknown round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Venrex
VC Fund
6 United Kingdom, United States, France Seed, Pre-Seed, Series A E-Commerce, Fashion, Software $425k–$18M
1818 Venture Capital
VC Fund
4 United Kingdom, United States, Bahrain Seed, Series A Financial Services, FinTech, Software $655k–$25M
Angels Den
VC Fund
4 United Kingdom, United States, Finland Seed, Angel E-Commerce, Mobile, Software $38k–$923k
Creandum
VC Fund
4 Sweden, United States, Germany Series A, Seed, Series B Software, Artificial Intelligence, Information Technology $1.8M–$80M
Elkstone Capital Partners
VC Fund
3 Ireland, United Kingdom, United States Seed, Series A, Venture - Series Unknown Software, Artificial Intelligence, Health Care $797k–$18M
ABN AMRO Ventures
VC Fund
3 Germany, United States, United Kingdom Series B, Series C, Series A FinTech, Financial Services, Software $4.8M–$190M
Ponooc
VC Fund
3 The Netherlands, Germany, United Kingdom Series A, Venture - Series Unknown Energy, Electric Vehicle, Logistics $2.6M–$12M
Northstar Ventures
VC Fund
3 United Kingdom, United States, Indonesia Seed, Venture - Series Unknown, Series A Software, Health Care, Information Technology $46k–$10M
Autotech Ventures
VC Fund
3 United States, United Kingdom, Egypt Series A, Series B, Seed Transportation, Software, Automotive $2.5M–$50M
Michael Carrick
Angel
3 United Kingdom Seed, Venture - Series Unknown Fitness, Wellness, Health Care $1.5M–$1.5M
Superbet Ventures
VC Fund
3 Spain, United Kingdom Seed, Venture - Series Unknown Events, Soccer, Fitness $1.1M–$1.5M
Foresight Group
VC Fund
3 United Kingdom, United States, Ireland Venture - Series Unknown, Private Equity, Seed Software, Information Technology, Manufacturing $648k–$8.3M
LocalGlobe
VC Fund
3 United Kingdom, United States, France Seed, Series A, Pre-Seed Software, Artificial Intelligence, Information Technology $1M–$30M
Equity Gap
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Series A Software, Health Care, SaaS $157k–$18M
Key Capital Partners
VC Fund
2 United Kingdom Private Equity Information Technology, Music, Consulting $3.9M–$9.3M
Redrice Ventures
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Series A Retail, Fitness, Wellness $1.5M–$15M
Development Bank of Wales
VC Fund
2 United Kingdom, Australia, United States Seed, Debt Financing, Venture - Series Unknown Software, Health Care, Manufacturing $19k–$5.5M
Porsche Ventures
VC Fund
2 United States, Germany, Israel Series A, Series B, Seed Automotive, Transportation, Software $2M–$74M
Active Partners
VC Fund
2 United Kingdom, Belgium, Germany Seed, Venture - Series Unknown, Series A Food and Beverage, Retail, E-Commerce $1.1M–$34M
Seedrs
VC Fund
2 United Kingdom, United States, Switzerland Seed, Equity Crowdfunding, Pre-Seed E-Commerce, Software, FinTech $44k–$3.4M
Cornwall & Isles of Scilly Investment Fund
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Debt Financing Software, Food and Beverage, Information Technology $50k–$3.8M
Midlands Engine Investment Fund
VC Fund
2 United Kingdom, United States, Portugal Debt Financing, Seed, Venture - Series Unknown Software, Health Care, Manufacturing $257k–$3.3M
Pembroke VCT
VC Fund
2 United Kingdom, United States, France Seed, Venture - Series Unknown Fashion, E-Commerce, Retail $1.3M–$7.4M
Animoca Brands
VC Fund
2 United States, Singapore, United Kingdom Seed, Series A, Pre-Seed Blockchain, Gaming, Cryptocurrency $100k–$40M
Ascension
VC Fund
2 United Kingdom, United States, Italy Seed, Pre-Seed, Venture - Series Unknown Software, FinTech, Artificial Intelligence $250k–$10M
Hellen's Rock Capital
VC Fund
2 United States, Romania, United Kingdom Seed, Pre-Seed, Venture - Series Unknown Software, Fitness, SaaS $429k–$6.9M
Kelvin Capital
VC Fund
1 United Kingdom, United States Seed, Venture - Series Unknown Health Care, Biotechnology, Manufacturing $167k–$4.5M
SFC Capital
VC Fund
1 United Kingdom, United States, Ireland Seed, Pre-Seed, Venture - Series Unknown Software, Artificial Intelligence, Information Technology $123k–$2.5M
British Design Fund
VC Fund
1 United Kingdom, Germany Seed, Pre-Seed, Venture - Series Unknown Manufacturing, Health Care, Medical Device $123k–$1.3M
Embryo Ventures
VC Fund
1 United Kingdom, United States, The Netherlands Seed, Pre-Seed, Angel Health Care, CleanTech, Pharmaceutical $1.5M–$3.2M
NPIF - FW Capital Debt Finance
VC Fund
1 United Kingdom, United States Debt Financing, Seed Manufacturing, Construction, Mechanical Engineering $144k–$920k
Alistair Brownlee
Angel
1 United States, United Kingdom Seed, Pre-Seed Sports, Fitness, Hardware
Stonebridge PLC
VC Fund
1 United Kingdom, Singapore Venture - Series Unknown, Seed, Series A Service Industry, CRM, Pet
Nigel Wray
Angel
1 United Kingdom, Singapore, United States Seed, Series A E-Commerce, Retail, FinTech $916k–$10M
Convergent Finance
VC Fund
1 India, United Kingdom Post-IPO Equity, Private Equity, Series A Manufacturing, Health Care, Biotechnology $8.3M–$32M
North East Growth Capital Fund
VC Fund
1 United Kingdom, United States Debt Financing, Seed Marketing, Manufacturing, Industrial Engineering $46k–$254k
North East Fund
VC Fund
1 United Kingdom, United States Seed, Pre-Seed Health Care, Biotechnology, Wellness $506k–$8.6M
SWIG Finance
VC Fund
1 United Kingdom, United States Debt Financing, Pre-Seed, Corporate Round Food and Beverage, Retail, Women's $24k–$312k
SOSV
VC Fund
1 United States, China, Canada Seed, Convertible Note, Pre-Seed Biotechnology, Health Care, Software $50k–$5M
Boost Fund
VC Fund
1 United Kingdom, United States Seed, Pre-Seed, Venture - Series Unknown Information Technology, Wellness, Artificial Intelligence $54k–$469k
Nova Growth Capital
VC Fund
1 United Kingdom Seed, Pre-Seed Software, Health Care, Apps $15k–$207k
Yes VC
VC Fund
1 United States, United Kingdom, India Seed, Pre-Seed, Series A Software, Information Technology, E-Commerce $1.5M–$40M
Eka Ventures
VC Fund
1 United Kingdom Seed, Series A, Pre-Seed Health Care, Artificial Intelligence, Logistics $1.6M–$21M
Co-FundNI
VC Fund
1 United Kingdom, Ireland Seed, Venture - Series Unknown Software, Health Care, Information Technology $393k–$5.7M
Paul Walton
Angel
1 United Kingdom, United States Pre-Seed, Seed Software, SaaS, Digital Media $38k–$1.4M
Amrock Ventures
VC Fund
1 United Kingdom Seed SaaS, Children, Computer
Xander Schauffele
Angel
1 United Kingdom Angel Sporting Goods
Guido Giordano
Angel
1 Canada, United Kingdom Pre-Seed SaaS, Email, Content
Simon Mottram
Angel
1 United Kingdom Seed Retail, Fashion, Textiles
Ted Hettich
Angel
1 United Kingdom Pre-Seed Retail, Fashion, E-Commerce
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Venrex
VC Fund · London, England, United Kingdom · 6 investments in United Kingdom Sporting Goods startups, 6 in the past 12 months

Venrex Investment Management is a UK-based venture capital firm that backs creative Founders to launch and build innovative businesses.

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Investment focus

  • Industry: E-Commerce, Fashion, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 184
  • Round size: Seed $1M–$6.9M; Pre-Seed $425k–$3M; Series A $6M–$18M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

  • Observable Space — OurSky is a modern developer platform for space applications. We provide real-time observational data and analysis of objects and activities in space. Built as an open, community-driven resource for the new space age engineer.
  • Integral Privacy Technologies — Integral focuses on compliantly connecting health data in a secure and efficient manner, serving as the only end-to-end regulated insights platform transforming compliance barriers into competitive advantage. We offer a range of products and services to help businesses accelerate their data processing, collaborate securely, and unlock new insights.Our software provides robust security and privacy protections while enabling seamless collaboration with regulated data. Our flagship offering is Expert Certifications-as-a-Service, which allows companies to work with de-identified data to discover novel insights and make innovative business decisions. Unlike traditional methods conducted by consultants that take months, our automated expert certification software drastically reduces processing time to mere hours.Through our expertise in privacy-enhancing technologies and deep understanding of healthcare data complexities, we help enterprises extract bespoke, actionable insights from regulated data that aren't available anywhere else, making us a valuable asset for any company looking to compliantly work with regulated data.
  • Something & Nothing — Our Premium Sodas are made with the highest quality natural juices, extracts and botanicals for elevated refreshment.
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1818 Venture Capital
VC Fund · St. Peter Port, NA - Guernsey, Guernsey · 4 investments in United Kingdom Sporting Goods startups

1818 Venture Capital is proud to invest in portfolios of tech startups that aim to generate wealth for our investors and do good in the world.

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Investment focus

  • Industry: Financial Services, FinTech, Software
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Bahrain

Investor stats

  • Total investments: 65
  • Round size: Seed $655k–$5M; Series A $2.7M–$25M
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • Count Finance — Count Finance fintech company that offers all-in-one app for budgeting, automated savings, and smart investing solutions.
  • Tanami Capital — Tanami Capital is an investment management firm that specializes in asset management, advisory, and financial services.
  • WatchMyCompetitor — WMC is the market leading competitor monitoring tool. Use the latest AI tech and human analysts to monitor competitors and develop strategies.
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Angels Den
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Sporting Goods startups

Join 27,000+ UK angel investors backing top early-stage startups. Explore vetted, tax-efficient SEIS/EIS deals, pitch events, and co-investment opportunities.

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Investment focus

  • Industry: E-Commerce, Mobile, Software
  • Stage:Seed, Angel
  • Geography: United Kingdom, United States, Finland

Investor stats

  • Total investments: 100
  • Round size: Seed $38k–$923k; Angel $50k–$496k
  • Lead/follow: 2% lead, 98% follow

Portfolio highlights

  • AAZZUR — AAZZUR is an embedded finance platform helping businesses launch payments, cards, lending and financial services through flexible financial infrastructure.
  • OnCare — Home care software | care management system
  • SupaPass — The most powerful content app maker on the market. Finally have all of your content, audience & paywall in one place to turn your audience into a business.
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Creandum
VC Fund · Stockholm, Stockholms Lan, Sweden · 4 investments in United Kingdom Sporting Goods startups, 22 in the past 12 months

We support early-stage founders in building global, category-defining companies. From Seed to IPO and beyond.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Series A, Seed, Series B
  • Geography: Sweden, United States, Germany

Investor stats

  • Total investments: 326
  • Round size: Seed $1.8M–$19M; Series A $5.3M–$35M; Series B $10M–$80M
  • Lead/follow: 37% lead, 63% follow
  • Last fund: Likely still investing — raised $545M in 2024

Portfolio highlights

  • Procuros — More and more sales teams struggle with supplier portals. We help you integrate digitally with common supplier portals and consolidate all order documents.
  • Causa Prima — Causa Prima develops software to help finance teams handle both sides of every transaction on one network. The company's AI agents handle invoicing, disputes, and discounts on behalf of clients. It provides a network for the financial operations of businesses.
  • Scarlet — Scarlet certifies software medical devices. We’re Europe's only Notified Body specialised in software and AI, and have crafted a certification process that is built for software, and is thus significantly more efficient.This is how we deliver on our mission to hasten the world’s transition to accessible healthcare: by enabling manufacturersto release their medical software and AI to those who need it without unnecessary delays.We are designated as a UK Approved Body by the MHRA, and an EU Notified Body by the Dutch Ministry of Health and the European Commission.
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Elkstone Capital Partners
VC Fund · Dublin, Dublin, Ireland · 3 investments in United Kingdom Sporting Goods startups, 11 in the past 12 months

Elkstone is an investment firm, focusing on entrepreneurs, senior executives, institutional LPs, the venture community, and the Irish diaspora. The objective of the organization is to boost the economic value and overall well-being of the island of Ireland by expanding a network, facilitating deserving investments, and delivering excellent investment performance.

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Investment focus

  • Industry: Software, Artificial Intelligence, Health Care
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Ireland, United Kingdom, United States

Investor stats

  • Total investments: 98
  • Round size: Seed $797k–$5.8M; Series A $5.5M–$18M; Venture - Series Unknown $1.1M–$7.8M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: Likely still investing — raised $108M in 2023

Portfolio highlights

  • Entity — Entity's purpose is shape the future of web gaming by leveraging emerging technologies and maximizing the browser's capabilities. Our next-generation gaming hub, scheduled to arrive in 2027, will be a global place for players to discover, connect, and play together.
  • ZeroRisk.io — ZeroRisk.io's Merchant Management Platform delivers advanced compliance and cybersecurity solutions. Gain insights, mitigate risks, and drive revenue. Book a demo today.
  • Full Health Medical — Full Health Medical patient empowerment tools that improve prevention healthcare are part of the healthcare ecosystem. FHM provides reliable digital innovation, designed by healthcare professionals that are keen to help patients live a healthy life, in response to a national scarcity of healthcare providers, the development of chronic disease, anda lack of transparency at the patient level. People provide lifetime access to preventive care healthcare across screening, diagnostics, education, treatment, and a record of their journey driven technology provides lifetime access to preventative healthcare custom designed at every step screening, diagnostics, education, and action plans that motivate individuals to address risks before they develop health problems.
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ABN AMRO Ventures
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 3 investments in United Kingdom Sporting Goods startups

With ABN AMRO Ventures we invest in the most talented and relevant up-and-coming technology companies to boost and accelerate innovation.

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Investment focus

  • Industry: FinTech, Financial Services, Software
  • Stage:Series B, Series C, Series A
  • Geography: Germany, United States, United Kingdom

Investor stats

  • Total investments: 44
  • Round size: Series A $4.8M–$12M; Series B $9.1M–$50M; Series C $7M–$190M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: May invest from a new fund soon — raised $55M in 2019

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • Qashio — Qashio is a spend management platform that allows people to monitor costs, make payments with app credit cards, and handle payables. Founded in 2021 and is based in Dubai.
  • DataVita — Scotland's only Uptime Institute Tier III certified co-location facility. Secure, energy-efficient data centre and connectivity services for businesses across the UK.
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Ponooc
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 3 investments in United Kingdom Sporting Goods startups

Ponooc is a venture capital fund based in the Netherlands with a focus on sustainable energy or mobility related ventures. We are open to both early and later stage venture deals where the invested capital is used to help the entrepreneurs and their team take the next step. We believe in a hands-on approach and work closely together with management where we think we can add value, either through previous experience or our extensive network. Our geographical focus is Europe.

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Investment focus

  • Industry: Energy, Electric Vehicle, Logistics
  • Stage:Series A, Venture - Series Unknown
  • Geography: The Netherlands, Germany, United Kingdom

Investor stats

  • Total investments: 38
  • Round size: Series A $3.5M–$12M; Venture - Series Unknown $2.6M–$11M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • EST-Floattech — EST-Floattech is a supplier of DNV certified lithium battery systems for maritime and land applications with a track record of 200+ worldwide.
  • ChargeX — ChargeX provides electric car charging solutions. Tobias Wagner, Michael Masnitza, and Johannes Engeln founded it in 2017, with its headquarters in Munich in Germany.
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Northstar Ventures
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 3 investments in United Kingdom Sporting Goods startups, 9 in the past 12 months

Northstar Ventures invests venture capital in early and later stage, high growth companies tackling global challenges, focusing on climate tech and healthy ageing.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom, United States, Indonesia

Investor stats

  • Total investments: 278
  • Round size: Seed $46k–$1.4M; Series A $295k–$10M; Venture - Series Unknown $261k–$3.8M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely still investing — raised $20M in 2024

Portfolio highlights

  • OneClickComply — OneClickComply automates ISO 27001, SOC 2, Cyber Essentials and 240+ standards: evidence from 13,000+ tools, one-click fixes and an in-house audit team.
  • Land Digital — Land Digital is a tech, web design, web creation, content marketing, digital marketing, SEO, and mobile application agency.
  • Magnitude Biosciences — Magnitude Biosciences is a biotechnology firm combine experience in ageing research, the nematode C. elegans and automation.
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Autotech Ventures
VC Fund · Menlo Park, California, United States · 3 investments in United Kingdom Sporting Goods startups

Autotech Ventures is a venture capital firm that manages more than $400 million to invest in start-ups that aim to generate financial returns in the vast $3 trillion ground transportation industry. Connected, autonomous, shared and electrified vehicles and related mobility services have created tectonic shifts in the incumbent ground transportationindustry. Vehicle manufacturers, parts suppliers, dealerships, repair shops, parking operators, ground logistics firms, and road infrastructure providers are all being impacted by ground transportation startups.Autotech Ventures provides startup companies with 1) capital to execute on their business plan, 2) access to its industry contacts - including dozens of ground transportation corporate investors who together represent a global market capitalization of over $500 billion dollars, 3) up-to-the-minute market intelligence on the ground transport landscape, 4) support in recruiting ground transportation industry talent, and 5) fundraising support to raise additional capital from other financially-motivated investors and strategic investors.Start-ups typically innovate quickly then scale slowly, while corporations typically innovate slowly then scale quickly. Autotech Ventures brings startups and corporations together to bridge this gap and build a new transportation future.

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Investment focus

  • Industry: Transportation, Software, Automotive
  • Stage:Series A, Series B, Seed
  • Geography: United States, United Kingdom, Egypt

Investor stats

  • Total investments: 120
  • Round size: Seed $2.5M–$10M; Series A $10M–$32M; Series B $8.4M–$50M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: Likely still investing — raised $2.8M in 2024

Portfolio highlights

  • VINCUE — VINCUE is an innovative end-to-end solution that gives dealers access to real-time data and tools in a single system to stock smarter and maximize profit
  • Gaussion — Gaussion is revolutionising batteries by utilising magneto-electrochemistry.
  • Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.
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Michael Carrick
Angel · 3 investments in United Kingdom Sporting Goods startups

Michael Carrick is an English professional football coach.

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Investment focus

  • Industry: Fitness, Wellness, Health Care
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $1.5M–$1.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
Show all investments...

Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

Browse database — It's Free!
Superbet Ventures
VC Fund · Bucharest, Bucuresti, Romania · 3 investments in United Kingdom Sporting Goods startups

At the Super Foundation, we champion sports, health, and education, giving back to the communities where we live, work, and play. Our mission is to empower

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Investment focus

  • Industry: Events, Soccer, Fitness
  • Stage:Seed, Venture - Series Unknown
  • Geography: Spain, United Kingdom

Investor stats

  • Total investments: 4
  • Round size: Seed $1.1M–$1.5M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • CeleBreak — Play football anytime, anywhere with CeleBreak. Join one of our pick-up games, trainings, tournaments or leagues! Download the app to get started
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Foresight Group
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Sporting Goods startups

Foresight Group is a listed infrastructure and private equity investment manager which has been managing funds on behalf of institutions and retail clients for more than 35 years. Foresight has over £7.2 billion of assets under management across a number of funds on behalf of some of the world’s largest institutional investors, family offices, private and high net-worth individuals and retail investors. Foresight's investment strategies are underpinned by a strong environmental, social & governance (“ESG”) focus, which increasingly meets the demands of today’s investors and ensures we are consistently working towards creating a sustainable legacy for future generations.

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Investment focus

  • Industry: Software, Information Technology, Manufacturing
  • Stage:Venture - Series Unknown, Private Equity, Seed
  • Geography: United Kingdom, United States, Ireland

Investor stats

  • Total investments: 232
  • Round size: Seed $648k–$7.3M; Private Equity $2.1M–$8.3M; Venture - Series Unknown $979k–$6.5M
  • Lead/follow: 64% lead, 36% follow
  • Last fund: Likely actively investing — fresh fund, raised $120M in 2025

Portfolio highlights

  • Vertal — Vertal is a food waste recycling company
  • Bloemteknik — Bloemteknik develops, manufactures, and distributes high-quality modular lighting solutions for vertical farms and greenhouses. All solutions are cooperatively tailored with our growers to maximize production and reduce cost-of-ownership.
  • Industrial Engineering Plastics — Industrial Engineering Plastics delivers specialist thermoplastic fabrication, DW154-compliant ductwork, machining, and plastics distribution
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LocalGlobe
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Sporting Goods startups, 29 in the past 12 months

Seeding ambitious founders at places like @citymapper, @improbableio,@teamkano, @moo, @songkick,@seedcamp, @transferwise and @zoopla since 1999. Who's next?

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 442
  • Round size: Seed $1.5M–$12M; Pre-Seed $1M–$5.1M; Series A $4M–$30M
  • Lead/follow: 34% lead, 66% follow
  • Last fund: Likely still investing — raised $500M in 2022

Portfolio highlights

  • Noah — API-first stablecoin payments, enterprise-grade compliance and real-time settlements, powered by stablecoin technology.
  • Resolutiion — Resolutiion provides AI-powered software for managing commercial conflict, delivery risk, and business relationship performance. The platform supports organizations with dispute detection, workflow automation, contract monitoring, issue resolution, and operational risk management across customers, suppliers, workforce teams, and commercialpartnerships. Its system uses AI-driven analysis to identify relationship friction, monitor delivery performance, and support structured resolution processes. Resolutiion also provides commercial intelligence tools, reporting, and collaboration features for enterprise delivery and governance management.
  • Maven Robotics — Maven Robotics is building the world's leading general purpose AI robots.
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Equity Gap
VC Fund · Edinburgh, Edinburgh, City of, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Equity Gap is a group of private individuals set up to invest in and support emerging and growing businesses based in Scotland

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Investment focus

  • Industry: Software, Health Care, SaaS
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom

Investor stats

  • Total investments: 114
  • Round size: Seed $428k–$3M; Series A $2.8M–$18M; Venture - Series Unknown $157k–$6.3M
  • Lead/follow: 49% lead, 51% follow

Portfolio highlights

  • Mirna — Soon to be launched, our AI-powered MI:RNA platform is designed to detect a range of diseases prior to the development of clinical signs. This groundbreaking
  • QuickBlock — QUICKBLOCK delivers training environments, deployable infrastructure and force protection solutions for defence and security organisations worldwide.
  • Gutsy Health — Gutsy Health is a health and wellness website.
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Key Capital Partners
VC Fund · Leeds, Leeds, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Key Capital Partners is focused on the equity gap, making equity investments of between £2 million and £10 million in profitable.

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Investment focus

  • Industry: Information Technology, Music, Consulting
  • Stage:Private Equity
  • Geography: United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Private Equity $3.9M–$9.3M
  • Lead/follow: 96% lead, 4% follow
  • Last fund: May invest from a new fund soon — raised $83M in 2015

Portfolio highlights

  • Gear4music — As a dynamic e-commerce business, we are the largest UK-based retailer of musical instruments and music equipment.
  • CellTech Communications — CellTech provides the highest level of quality and service to the mobile telecom infrastructure sector.
  • ICE Technology Services — Decades of experience allow us to offer IT services & tech consultancy to clients in industries including cruise, helping them achieve business goals.
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Redrice Ventures
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

We support Founders creating premium consumer brands, platforms and related tech solutions.

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Investment focus

  • Industry: Retail, Fitness, Wellness
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Seed $1.5M–$3.7M; Series A $2.7M–$15M; Venture - Series Unknown $3.1M–$4.8M
  • Lead/follow: 62% lead, 38% follow
  • Last fund: May invest from a new fund soon — raised $84M in 2021

Portfolio highlights

  • Epetōme — Epetōme offers gut health supplements focused on digestive health using probiotics, prebiotics and patented capsule technology.
  • Omni — Omni provides Healthy Vegan Dog Food in the UK, made by vets to be a nutritionally complete meal for your dog. Feed your dog all the goodness of plants backed by science.
  • Puresport — The UK's leading wellness brand creating the world's most trusted and certified natural wellness products to optimise mind and body. Informed Sport certified supplements.
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Development Bank of Wales
VC Fund · Cardiff, Cardiff, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Development Bank of Wales is an independent company, providing commercial funding to Welsh SMEs. They invests private and public funds, including EU funds.

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Investment focus

  • Industry: Software, Health Care, Manufacturing
  • Stage:Seed, Debt Financing, Venture - Series Unknown
  • Geography: United Kingdom, Australia, United States

Investor stats

  • Total investments: 296
  • Round size: Seed $279k–$3M; Debt Financing $19k–$3.7M; Venture - Series Unknown $383k–$5.5M
  • Lead/follow: 61% lead, 39% follow
  • Last fund: May invest from a new fund soon — raised $27M in 2018

Portfolio highlights

  • Reacta Biotech — Reacta Biotech has been established to develop, manufacture and commercialise oral food challenge materials to pharmaceutical standards of Good Manufacturing Practice (GMP).
  • MeOmics Technology — MeOmics Technology is a biotech company with a focus on improving the diagnosis and treatment of mental health illnesses. The company operates in the manufacturing industry and has a team of 9 employees. The team includes experts in Neuronal Cell Biology and Neuropsychopharmacology. The company's mission is to leverage technology to enhancethe understanding and treatment of mental health conditions.
  • Outlook Expeditions — Outlook Expeditions provide overseas educational expeditions, adventure travel and service-learning projects for schools.
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Porsche Ventures
VC Fund · Stuttgart, Baden-Wurttemberg, Germany · 2 investments in United Kingdom Sporting Goods startups

Porsche Ventures is a global venture capital firm investing in frontier technology to advance the industrial sector.

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Investment focus

  • Industry: Automotive, Transportation, Software
  • Stage:Series A, Series B, Seed
  • Geography: United States, Germany, Israel

Investor stats

  • Total investments: 80
  • Round size: Seed $2M–$17M; Series A $2M–$60M; Series B $11M–$74M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: Likely still investing — raised $117M in 2024

Portfolio highlights

  • &Charge — &Charge is your e-mobility platform which rewards your activities and shopping trips with free energy for your electric car.
  • South 8 Technologies — South 8's LiGas cells are engineered to deliver unmatched performance and safety in the most demanding environments.
  • Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.
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Active Partners
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups, 10 in the past 12 months

Active Partners is a consumer-focused investment firm that partners with visionary founders to build the iconic brands of tomorrow.

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Investment focus

  • Industry: Food and Beverage, Retail, E-Commerce
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom, Belgium, Germany

Investor stats

  • Total investments: 56
  • Round size: Seed $1.4M–$34M; Series A $1.1M–$11M; Venture - Series Unknown $2M–$26M
  • Lead/follow: 45% lead, 55% follow
  • Last fund: May invest from a new fund soon — raised $131M in 2020

Portfolio highlights

  • Sprive — Sprive is the free app that helps take years off your mortgage and save you thousands of pounds in interest.
  • MAGIC AI — The home fitness system that uses AI technology to give you hyper-personalised training on demand on a beautifully designed mirror.
  • Seat Unique — Seat Unique is an online marketplace to buy official hospitality packages and VIP tickets to live sports, music, and cultural events.
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Seedrs
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Online investing opportunities in the best new startup businesses, and raise seed and angel investment, with top European equity crowdfunding site Seedrs.

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Investment focus

  • Industry: E-Commerce, Software, FinTech
  • Stage:Seed, Equity Crowdfunding, Pre-Seed
  • Geography: United Kingdom, United States, Switzerland

Investor stats

  • Total investments: 313
  • Round size: Seed $45k–$1.9M; Pre-Seed $44k–$488k; Equity Crowdfunding $107k–$3.4M
  • Lead/follow: 66% lead, 34% follow

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • LANDBAY — Your dedicated Landbay intermediary page for specialist buy-to-let mortgages. Partner with a lender who gives you direct decisions with a flexible approach and a full online application process.
  • OurPetsLife — At OurPetsLife, our mission is to empower pet owners with innovative, reliable, and accessible Pet products trusted by the professionals. From dog food, supplements for pets, shampoo, pet treats, dental care & much more.
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Cornwall & Isles of Scilly Investment Fund
VC Fund · 2 investments in United Kingdom Sporting Goods startups

CIOSIF is a key part of the government’s vision aimed at boosting the region’s economy

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Investment focus

  • Industry: Software, Food and Beverage, Information Technology
  • Stage:Seed, Venture - Series Unknown, Debt Financing
  • Geography: United Kingdom

Investor stats

  • Total investments: 30
  • Round size: Seed $295k–$2.3M; Debt Financing $50k–$257k; Venture - Series Unknown $665k–$3.8M
  • Lead/follow: 60% lead, 40% follow
  • Last fund: May invest from a new fund soon — raised $51M in 2018

Portfolio highlights

  • ARC Marine — ARC marine delivers nature-inclusive design, scour protection and reef technologies for coastal defence, offshore and habitat restoration worldwide.
  • Clothes Doctor — The Home Of Clothing Care. We offer sustainable, plastic-free, non-bio, eco friendly, fragranced laundry detergents, clothing care tools, brushes, cashmere combs and moth deterrents, repairs, alterations, and expert advice on clothing care.
  • Intelligent AI — Global location intelligence that helps you measure, predict and mitigate property risks in real-time.
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Midlands Engine Investment Fund
VC Fund · Birmingham, Birmingham, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

MEIF is an investment firm that operates equity and debt investment towards growth capital. The firm aims to transform the finance landscape for smaller businesses in the Midlands and to realize the region’s potential to achieve economic growth through enterprise. It is a collaboration between the British Business Bank and ten Local Enterprise Partnerships (LEPs) in the West Midlands and East and South East Midlands. MEIF provides over £250m of investment to boost small and medium business (SME) growth in the Midlands.

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Investment focus

  • Industry: Software, Health Care, Manufacturing
  • Stage:Debt Financing, Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Portugal

Investor stats

  • Total investments: 131
  • Round size: Seed $327k–$2.7M; Debt Financing $257k–$1.3M; Venture - Series Unknown $466k–$3.3M
  • Lead/follow: 77% lead, 23% follow

Portfolio highlights

  • Ace Padel — Ace Padel is a club operator and expanding a network of community-focused padel venues, offering court bookings,
  • School of Coding — School of Coding is affiliated with the reputated org, invites you to apply for sept. intake Explore our courses and start your world-class education.
  • Halo X Ray Technologies — HALO X-ray Technologies - next generation X-ray diffraction technology for the aviation security, medical and process control markets.
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Pembroke VCT
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Pembroke VCT PLC is a venture capital trust specializing in investments in any stage of business development. Their focus is on companies in the health and fitness, hospitality, apparel, and accessories, and media and technology sectors.

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Investment focus

  • Industry: Fashion, E-Commerce, Retail
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 72
  • Round size: Seed $1.7M–$5.7M; Venture - Series Unknown $1.3M–$7.4M
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • Kaizan — Kaizan is a Client Intelligence Platform for Client Success teams to retain and grow revenue
  • Ryft — Say hello to unified payment processing with Ryft. Accept payments online and in person, automate split payments, and monetise transactions from one integration.
  • Serve First — Serve First is an AI customer experience platform that turns real-time feedback into insights, helping drive smarter business decisions.
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Animoca Brands
VC Fund · Cyberport, Hong Kong Island, Hong Kong · 2 investments in United Kingdom Sporting Goods startups, 25 in the past 12 months

Animoca Brands is a metaverse and gaming venture capital firm that focuses on driving digital property rights to gamers and internet users through NFTs. It utilizes gamification and blockchain to develop and market a portfolio of mobile applications, games, and additional products oriented to educational learning to ensure transparency, security, and new business models.

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Investment focus

  • Industry: Blockchain, Gaming, Cryptocurrency
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United States, Singapore, United Kingdom

Investor stats

  • Total investments: 519
  • Round size: Seed $1.3M–$10M; Pre-Seed $100k–$5M; Series A $5M–$40M
  • Lead/follow: 44% lead, 56% follow

Portfolio highlights

  • Superlogic — OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise. Deeply committed to a sustainable and inclusive blockchain future, minting digital assets on OneOf's platform uses up to 2 million times less energy than previous generation proof-of-work networks, and costs up to 99% less in gas fees. A leader in diversity, over 80% of the collections curated by OneOf come from minority or female creators.
  • PERPTools — PERPTools combines crypto perpetual trading with activity points and risk-free market predictions.
  • Slinky Network — Slinky Network provides an on-chain marketplace and payment protocol that connects AI agents and applications with third-party APIs. The company offers the SlinkyLayer platform, which wraps developer endpoints as discoverable skills and exposes them through an x402 pay-per-execution interface. Each API call triggers a non-custodial on-chainmicropayment, settling in the same request loop using networks such as Base and BNB Chain. Developers set prices, earn a defined revenue share, and receive instant payouts to their wallets without subscriptions or custodial holds. AI agents authenticate via wallet signatures, enabling autonomous, machine-to-machine access and payment without traditional logins or credit cards. The platform also records call ratings on-chain to provide portable, verifiable reputation for services.
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Ascension
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Pre-seed and seed investors backing 300+ ambitious founders from day one.

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Investment focus

  • Industry: Software, FinTech, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Italy

Investor stats

  • Total investments: 326
  • Round size: Seed $250k–$4.1M; Pre-Seed $261k–$2.8M; Venture - Series Unknown $790k–$10M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: Likely still investing — raised $21M in 2024

Portfolio highlights

  • Sprive — Sprive is the free app that helps take years off your mortgage and save you thousands of pounds in interest.
  • Merx — Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.
  • Neela Biotech — Transforming organic waste into carbon-negative sustainable aviation fuels through innovative biotechnology and AI.
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Hellen's Rock Capital
VC Fund · Bucharest, Bucuresti, Romania · 2 investments in United Kingdom Sporting Goods startups

We partner with innovative doers and thinkers who have the know-how and vision to build game-changing companies.

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Investment focus

  • Industry: Software, Fitness, SaaS
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United States, Romania, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $700k–$6.9M; Pre-Seed $429k–$1.9M
  • Lead/follow: 36% lead, 64% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • Rolla — Rolla is a social fitness platform that helps users track, compete and have fun while working out - outdoors, indoors, and virtually. It gives the best of both worlds, seamlessly providing the transition between virtual and real-life activities with a full overview of activities while connecting users with others in social and community features.Rolla brings a fun and easy-to-use health and fitness platform to its users by empowering them to keep track of and improve their wellbeing. We provide a seamless way for users to exercise or compete outdoors, indoors, and virtually.
  • Rolla — Rolla helps beginners and fitness enthusiasts to improve their overall health & fitness. Take the next step and reach your goals with features tailored to your preferences and fitness level.
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Kelvin Capital
VC Fund · Glasgow, Glasgow City, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Kelvin Capital was founded in 2009 and has since raised a total of over £50million into 28 portfolio companies. We invest venture capital in revenue generating growth companies which have the potential to deliver significant return to their investors. They also invest in companies that require capital to grow their business. For the right companywith the right team, Kelvin Capital provides the investment and the support needed to deliver the true potential of their business.The Kelvin Capital team has a combined 30 years experience of working with new businesses and understands both the challenges and opportunities, which will be encountered during the high growth phase. The team has built up extensive networks, which will be made available to assist and support the portfolio businesses. Kelvin Capital will actively promote the portfolio businesses through its website and social media activities raising their awareness and profile. The entire Kelvin Capital team is focused on the success of their portfolio of businesses.

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Investment focus

  • Industry: Health Care, Biotechnology, Manufacturing
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 111
  • Round size: Seed $167k–$1.9M; Venture - Series Unknown $485k–$4.5M
  • Lead/follow: 47% lead, 53% follow

Portfolio highlights

  • Kenoteq — Discover Kenoteq, pioneering the sustainable construction revolution with our innovative, ultra low-carbon building materials.
  • Aurora Avionics — Accelerating launch-vehicle development with flexible and modular avionics platforms.
  • Sofant Technologies — Sofant is developing a low cost RF MEMS technology that solves power consumption and heat problems in high frequency phased array antenna systems.
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SFC Capital
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 53 in the past 12 months

Discover the UK's leading SEIS Fund, offering tax-efficient investments in innovative startups. Join thousands of savvy investors and raise capital for your business with SFC Capital.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Ireland

Investor stats

  • Total investments: 783
  • Round size: Seed $123k–$2M; Pre-Seed $170k–$858k; Venture - Series Unknown $201k–$2.5M
  • Lead/follow: 37% lead, 63% follow
  • Last fund: May invest from a new fund soon — raised $1.9M in 2019

Portfolio highlights

  • Obsero — Obsero is an AI search intelligence platform and consultancy designed for marketing and communications teams. The platform tracks, measures, and optimizes how brands surface, get cited, and are recommended across Large Language Models (LLMs) and AI search assistants.
  • SolarSub — SolarSub is an environmental firm that offers floating solar cooling system.
  • NEARHUMAN — Nearhuman develops intelligent safety systems for micromobility and other physical-world devices. The company focuses on edge AI and computer vision that run directly on vehicles such as e-scooters and e-bikes to detect hazards, monitor pedestrian proximity, and support real-time decision making. Its flagship product, Scootrr, is an AI-powered safety platform that enables on-device perception, automatic deceleration, and safety analytics without reliance on cloud connectivity. Nearhuman designs its technology to integrate with existing shared micromobility fleets, collaborating with operators, vehicle manufacturers, and research partners. The company also provides dashboards and tools that turn on-vehicle events into route-level safety intelligence for stakeholders such as fleet operators and city authorities. Its work spans hardware vision kits, embedded firmware, perception models, and supporting software for deployment and monitoring.
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British Design Fund
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 8 in the past 12 months

British Design Fund supports enterprise and innovation in the UK by investing in, and supporting, early-stage, well-designed, product businesses. The Fund works with extraordinary entrepreneurs with scalable products who are ready to accelerate growth and build long term value and thriving stand-out businesses.

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Investment focus

  • Industry: Manufacturing, Health Care, Medical Device
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, Germany

Investor stats

  • Total investments: 49
  • Round size: Seed $133k–$1.3M; Pre-Seed $123k–$1.3M; Venture - Series Unknown $190k–$650k
  • Lead/follow: 73% lead, 27% follow

Portfolio highlights

  • LabCycle — LabCycle is the world's first company to recycle hazardous plastic waste from laboratories (service) as well as the first to create 100% recycled laboratory consumables (product). Working with public and private labs, we are driving the circular economy of lab plastics to reduce the 5.5m tonnes of lab waste annually. A few highlights of ourprogress to date: • Proven impact - saving 90% of CO2 emissions & 93% energy compared to current alternatives: incineration and autoclave (LCA available upon request).• Technological validation creating the world's first 100% circular lab consumables including petri dishes, test tubes and more.• Secured commercial contracts with the NHS, several private companies and also universities. We are raising £1.5m to scale our patent pending technology to serve our growing demand after over 150+ organic expressions of interests following our feature in BBC news. The funding will establish the first automated decontamination system of our network, recycling over 350 tonnes annually, saving over 1000+ tonnes of carbon.
  • Versatile RobotX — Versatile RobotX is a University of Essex spin-out that develops autonomous, field-ready agricultural robotics to address critical industrial challenges like labor shortages and environmental sustainability. Combining artificial intelligence, machine vision, and biomimetic neural movement control, the company designs modular, highly dextroussystems capable of executing adaptive harvesting tasks.
  • EcoNomad Solutions — EcoNomad Solutions is an agritech startup for the sustainability of smallholder farming around the world. The company develops sustainable, affordable, and reliable solutions that manage resources for smallholding farms and rural communities. It also delivers small-scale technology for sustainable resource management and agricultural wastereduction.EcoNomad Solutions develops a small-scale anaerobic biodigester and a range of supplementary products and services that will practically help small farms to overcome waste disposal issues and generate an additional revenue stream.EcoNomad Solutions was founded in 2018 and is headquartered in London, England, UK.
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Embryo Ventures
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Embryo Ventures is a London-based venture firm that backs exceptional founders building transformational companies.

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Investment focus

  • Industry: Health Care, CleanTech, Pharmaceutical
  • Stage:Seed, Pre-Seed, Angel
  • Geography: United Kingdom, United States, The Netherlands

Investor stats

  • Total investments: 16
  • Round size: Seed $1.5M–$3.2M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • OSSTEC — Knee implants combining innovative 3D-printed articulating surfaces with biomimetic cementless fixation for enhanced functionality, superior fixation, and a long-lasting bone foundation.
  • Ostique — Innovative game-changers in the ostomy world, Ostique provide products for ostomates that rebalance your everyday life. | Unique ostomy care
  • Gladys — Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.
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NPIF - FW Capital Debt Finance
VC Fund · Birmingham, Birmingham, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

NPIF - FW Capital Debt Finance is a fund managed by FW Capital and part of the Northern Powerhouse Investment Fund . NPIF is an initiative launched by the government-owned British Business Bank and supported by the European Regional Development Fund and European Investment Bank. As a key part of the government’s ‘Northern Powerhouse’ vision, whichaims to create economic prosperity in the North of England, NPIF provides commercial finance to support small and medium sized businesses in the region.FW Capital manages both the £92.8m Northern Powerhouse Investment Fund for the North West and the £69.4m Northern Powerhouse Investment Fund for Tees Valley and Cumbria.

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Investment focus

  • Industry: Manufacturing, Construction, Mechanical Engineering
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 98
  • Round size: Debt Financing $144k–$920k
  • Lead/follow: 89% lead, 11% follow

Portfolio highlights

  • Fowler and Holden Ltd — Offering expert iron casting services UK-wide, CNC engineering, steel fabrication and machining in Grimsby. Trusted foundry and engineering specialists.
  • Wade Construction Management — Wade Construction Management is a business that offers project management and construction services to the pharmaceutical industry.
  • Robinsons Facilities Services Ltd — Experts in commercial building maintenance, repair and compliance services in Yorkshire. We keep your business assets switched on 24/7.
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Alistair Brownlee
Angel · 1 investments in United Kingdom Sporting Goods startups

Alistair Edward Brownlee is a British triathlete.

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Investment focus

  • Industry: Sports, Fitness, Hardware
  • Stage:Seed, Pre-Seed
  • Geography: United States, United Kingdom

Investor stats

  • Total investments: 3
  • Lead/follow: no public data

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • Zygo — Patented technology for underwater streaming audio and live coaching, with an app of guided workouts for swimming, triathlon training, and more.
  • Treepoints — Treepoints helps you understand your carbon footprint and take action. Plant trees, offset carbon, recycle plastic and showcase your impact.
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Stonebridge PLC
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Stonebridge is a private investment firm backed by family office capital. We empower visionary entrepreneurs with Growth capital investment and a world-class network to build the global leaders of tomorrow.

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Investment focus

  • Industry: Service Industry, CRM, Pet
  • Stage:Venture - Series Unknown, Seed, Series A
  • Geography: United Kingdom, Singapore

Investor stats

  • Total investments: 7
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • BIOME9 — Next-generation gut health testing and science-backed supplements to treat your dog inside and out. Discover how your dog's unique biology could lead them to a longer, happier and healthier life.
  • Townhouse — Luxury nail salons in multiple UK locations. Choose from manicures, pedicures & nail art from our highly experienced team. Book your treatment today.
  • The Growth Foundation — The Growth Foundation is a business consulting firm that assists clients with business development through branding, CRM, and finance.
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Nigel Wray
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Nigel Wray is a highly successful entrepreneur, and has been a shareholder in several companies amongst others, Domino's Pizza, Carlton Communications and Singer & Friedlander. He also has a strong commercial background built in a range of business sectors.Saracens does a lot of excellent work in its local, north London community.Nigel still calls the area home, too - having attended Mill Hill School, he now lives in Totteridge.

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Investment focus

  • Industry: E-Commerce, Retail, FinTech
  • Stage:Seed, Series A
  • Geography: United Kingdom, Singapore, United States

Investor stats

  • Total investments: 28
  • Round size: Seed $916k–$5.9M; Series A $1.5M–$10M
  • Lead/follow: 32% lead, 68% follow

Portfolio highlights

  • Vizzy —
  • Implement AI — Implement AI provides managed AI agent solutions and teams of virtual workers via its AI Agent Platform, offering SMEs cost-effective, enterprise-grade solutions to amplify human potential, optimise productivity, and drive growth.
  • Tonic Health — Tonic Health is leading a nutrition movement. The 1 million strong community that subscribes to all-natural, high-impact vitamin drinks and gummies to fuel your energy, mood and immunity without the junk. Try our tonic effervescent vitamins drinks, no added sugar gummies, or max strength drinks.
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Convergent Finance
VC Fund · Mumbai, Maharashtra, India · 1 investments in United Kingdom Sporting Goods startups

We help great companies transform into global leaders

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Investment focus

  • Industry: Manufacturing, Health Care, Biotechnology
  • Stage:Post-IPO Equity, Private Equity, Series A
  • Geography: India, United Kingdom

Investor stats

  • Total investments: 13
  • Round size: Private Equity $13M–$24M; Post-IPO Equity $8.3M–$32M
  • Lead/follow: 92% lead, 8% follow

Portfolio highlights

  • Agilitas — Agilitas Sports operates as a sportswear and athleisure solutions platform.
  • Camlin Fine Sciences — Welcome to Camlin Fine Sciences, a leading manufacturer of traditional antioxidants and advanced chemical solutions for diverse industries.
  • Viyash Lifesciences —
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North East Growth Capital Fund
VC Fund · Gateshead, Gateshead, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

The North East Growth Capital Fund is designed to facilitate the creation of 790 new jobs in the region and generate £18m worth of co-investment opportunities by investing in more than 70 local SMEs by the end of 2022 and is part of the North East Growth Hub’s business support Provider Network.

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Investment focus

  • Industry: Marketing, Manufacturing, Industrial Engineering
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 35
  • Round size: Seed $62k–$196k; Debt Financing $46k–$254k
  • Lead/follow: 97% lead, 3% follow

Portfolio highlights

  • nesma — nesma is an accredited study center that provides flexible and professional learning opportunities in marketing, digital marketing, and communication skills.
  • Vielo Sports — Boutique british bicycle brand Vielo is a UK based bike company producing carbon 1x road bikes and gravel bikes for all types of cycling on and off road. Liberate Your Ride.
  • Precursor Security — Precursor Security are a UK based CREST penetration testing with one mission: to help you protect your business from cyber threats, whatever your needs and your budget.
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North East Fund
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Provided funding for early-stage businesses with innovative, scalable ideas but is now closed to new applicants.

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Investment focus

  • Industry: Health Care, Biotechnology, Wellness
  • Stage:Seed, Pre-Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 32
  • Round size: Seed $506k–$8.6M; Pre-Seed $619k–$810k
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • MySalesCoach — MySalesCoach offers Despite overwhelming evidence that sales coaching has the greatest impact on rep development and success, managers typically devote less than 5% of their time to coaching a team that craves and deserves coaching to reach their full potential.
  • GNOSIS Health — Gnosis Health is a digital healthcare platform specializing in artificial intelligence and wearable technology for chronic disease management.
  • Reform Studio — Reform Studio is a one-of-a-kind multi-floor location on Newcastle's famous Quayside that combines exercise and mindfulness to create a mind-body experience.
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SWIG Finance
VC Fund · Truro, Cornwall, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

SWIG Finance is a social enterprise providing loans and support to start-ups and small businesses in the South and West Country.

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Investment focus

  • Industry: Food and Beverage, Retail, Women's
  • Stage:Debt Financing, Pre-Seed, Corporate Round
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 23
  • Round size: Debt Financing $24k–$312k
  • Lead/follow: 87% lead, 13% follow
  • Last fund: May invest from a new fund soon — raised $2M in 2018

Portfolio highlights

  • LevelTech — LevelTech is a sports technology company that provides a highly accurate, proprietary algorithm engine designed to deliver real-time player ratings and rankings across racket sports like squash and padel.
  • Horizon Agri — Agricultural drone services Cornwall, solar panel cleaning and horticultural drone services across the South West. Precision-led, efficient and safe aerial solutions.
  • South West Lifts — South West Lifts offers various services for car maintenance, breakdown, and repair.
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SOSV
VC Fund · Princeton, New Jersey, United States · 1 investments in United Kingdom Sporting Goods startups

SOSV offers pre-seed capital and follow-on financial support to startups focusing on deep technology and scientific innovation. Founders utilize purpose-built laboratory facilities and engineering spaces to accelerate product development and testing. The firm facilitates connections between entrepreneurs and a network of investors through structured matchmaking events and technology summits.

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Investment focus

  • Industry: Biotechnology, Health Care, Software
  • Stage:Seed, Convertible Note, Pre-Seed
  • Geography: United States, China, Canada

Investor stats

  • Total investments: 3729
  • Round size: Seed $150k–$5M; Pre-Seed $50k–$1.6M; Convertible Note $50k–$3.6M
  • Lead/follow: 37% lead, 63% follow
  • Last fund: Likely still investing — raised $306M in 2023

Portfolio highlights

  • Halla — Halla Intelligence is a digital solution that leverages over 100 billion shopper and product data points to recommend and promote what grocery items.
  • Simply Good Jars — Simply Good Jars is a B-Corp company that delivers healthy meals in reusable + returnable packaging through use of smart refrigerated kiosks placed in offices, transit centers, universities and health-systems. Driven by purpose to change that way people think about consumption, SGJ introduces sustainable business practices into their everydayoperations with a zero-waste goal. For every jar returned back to the company for reuse, they will help feed someone in need and ensure that no packaging materials end up in landfills.
  • Verdex Technologies — Verdex Technologies is an advanced materials platform technology that uses nanofibers to disrupt industries. Verdex doesn't just compete, it innovates and disrupts.
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Boost Fund
VC Fund · St. Helier, NA - Jersey, Jersey · 1 investments in United Kingdom Sporting Goods startups

Capital Pilot is a Boost Fund that provides entrepreneurs with the opportunity to gain access to fast, data-driven investment. Apply now for an Investability Rating and see if you qualify for automatic funding!

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Investment focus

  • Industry: Information Technology, Wellness, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 48
  • Round size: Seed $54k–$309k; Pre-Seed $61k–$469k
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Auxeris | AuxPay — Auxeris is a SaaS infrastructure platform powering independent recruiters and recruitment teams globally.The platform provides end-to-end tooling across candidate sourcing, client acquisition, workflow automation, and embedded payments through AuxPay.AuxPay enables compliant, cross-border fee collection, invoicing, and payout infrastructure builton Stripe Connect, removing operational and financial friction for recruiters and hiring companies. Auxeris is designed to replace the need for traditional agency infrastructure, enabling recruiters to operate independently while accessing enterprise-grade tooling and global payment capabilities.
  • Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.
  • Boxspring Entertainment — Box Media are a creative media-on-demand production company. Redefining Normal. Reinventing Learning.
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Nova Growth Capital
VC Fund · Liverpool, Liverpool, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Nova Growth Capital is an award-winning fund that invests in disruptive SEIS & EIS companies. Allowing investors to take advantage of a growth-focused and diversified investment portfolio. Its deal flow comes exclusively from its Cofoundery Nova, a venture builder that has seen 36.5% growth in its portfolio year on year for 12 years.Novaemploys 100+ startup experts to actively source and grow their portfolio of tech enabled, disruptive SEIS & EIS companies.The fund is an opportunity to invest alongside Nova Cofoundery Limited ("Nova") in their portfolio of early-stage companies. The Fund, therefore, seeks to benefit from co-investing with experienced partners.Investment Strategy:The Nova Growth Capital fund invests in ideas stage and early stage startups, without any capital investment from the founder. Nova's programme will take the founder from an initial idea to discovering its market and building the product. Nova mentors, explores, validates & scales founders and their ideas.The Fund seeks to offer investors a diversified exposure of a minimum of ten investee companies each of which is engaged in solving industry problems with the use of a digital solution. It is envisaged that each subscription will be deployed across each investee company on a diversified basis, at the discretion of Nova Growth Capital Limited and Sapphire Capital Partners.Nova seeks to leverage appropriate technology to source and mentor potential founders. This gives Nova the capability to perform real “in-person” due diligence on their entrepreneurs before it co-invests, it allows Nova to understand and model the performance funnel and gives Nova control of deal flow. Nova typically sees over 25 opportunities per investment that are made.SEIS & EIS tax incentive:The companies the fund invest in are expected to be SEIS-EIS-qualifying, which makes Nova Cofoundery SEIS & EIS Fund SEIS-EIS suitable for qualifying clients who would potentially benefit from the following tax reliefs:- Up to 30% income tax relief (50% for SEIS)- Tax-free investment growth- Capital gains deferral (or 50% capital gains tax exemption for SEIS)- Inheritance tax relief- Loss reliefWe are proud that in the 12 years we have been building ventures through the Nova Cofoundery, we have invested in everything we have co-founded. Now private investors are able to invest alongside the Nova Group through our SEIS and EIS fund.

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Investment focus

  • Industry: Software, Health Care, Apps
  • Stage:Seed, Pre-Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 57
  • Round size: Seed $15k–$182k; Pre-Seed $30k–$207k
  • Lead/follow: 98% lead, 2% follow
  • Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

  • Bolda — Bolda crawls, analyses and displays 1.9 million data points from across the furniture industry. Analyse and uncover insights that help you grow your business
  • BOXD App — Designed with speed & simplicity in mind to make your working life easier.
  • YouConvey — The conveyancing process can be tricky to navigate. Our platform and experienced team will guide you through the buying journey, minimising stress and
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Yes VC
VC Fund · San Francisco, California, United States · 1 investments in United Kingdom Sporting Goods startups

Yes VC invests in category-defining companies at the Pre-Seed and Seed stages. Contact us at partners@yes.vc, we would love to hear from you!

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Investment focus

  • Industry: Software, Information Technology, E-Commerce
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, United Kingdom, India

Investor stats

  • Total investments: 93
  • Round size: Seed $1.5M–$15M; Pre-Seed $1.5M–$2M; Series A $10M–$40M
  • Lead/follow: 14% lead, 86% follow
  • Last fund: May invest from a new fund soon — raised $13M in 2019

Portfolio highlights

  • XFuel — XFuel is a fuel company that provides green and clean fuels to distributors and consumers. The company was founded in 2010 and is based in Palma de Mallorca, Baleares.
  • Digitt — Digitt creates equitable financial tools to combat predatory lending. Digitt's mission is to eliminate the predatory interest rates that banks charge on credit cards. Digitt offers low-interest rates ranging from 20% to 42% per year, allowing customers to pay less interest and pay off their debt faster. Customers using Digitt will know exactlyhow much they must pay each month and when they will be debt-free.
  • Snappr — Snappr is the one-stop-shop for visual content creation, including the largest on-demand photography and photo editing marketplace. Snappr Shoots is a self-service application to book photographers. Snappr Workflows is a SaaS product for enterprises to automate their visual content pipeliness. Snappr also provides free tools such as the SnapprPhoto Analyzer, an AI portrait photo-analysis tool. Snappr was founded in 2017 and is headquartered in San Francisco, California.
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Eka Ventures
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Eka Ventures invests in late Seed/early Series A consumer technology companies that have a positive societal impact. This can be environmental (For example, reducing food waste) or social (For example, delivering elderly care)We are particularly fascinated with two business models: Vertically integrated direct to consumer brands, includingthose that have a logistics aspect to them Market networks We also like companies that power the two business models above We believe in the power of founders to drive this change

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Investment focus

  • Industry: Health Care, Artificial Intelligence, Logistics
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 37
  • Round size: Seed $2.2M–$11M; Pre-Seed $1.6M–$6.7M; Series A $3.3M–$21M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely actively investing — fresh fund, raised $107M in 2026

Portfolio highlights

  • OxCan — Enabling curative cancer treatment through early detection
  • Medly AI — Medly AI is a multilingual tutor that uses AI, theory of mind, and reinforcement learning technology to supercharge students' abilities. With Medly AI, students can engage in conversational learning, practice past exam questions, and get immediate marking and feedback. Medly AI also works with teachers to enhance the classroom, so thatstudents can have more personalized, inclusive learning experiences, and teachers can focus on what they do best - teaching.It was founded in 2023 in London, England, United Kingdom.
  • DITTO Daily — Clinically studied supplement for premenstrual warriors, bad periods, peri support and neurodivergent cycles. Brought to you by a team of neuroscientists, nutrition scientists and gynaecologists.
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Co-FundNI
VC Fund · Belfast, Belfast, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Through Co-Fund NI £12.5million will be made available to invest alongside business angels and business angel syndicates (hereafter referred to as "private investors" or "syndicates") into eligible SME's based in Northern Ireland. When matched 45% public with 55% private investors on a deal-by-deal basis this will give anoverall "fund" size of £28m.This initiative is provided by Invest Northern Ireland and part-financed by the European Regional Development Fund under the Invest for Growth and Jobs Programme 2014-2020.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom, Ireland

Investor stats

  • Total investments: 44
  • Round size: Seed $393k–$1.8M; Venture - Series Unknown $461k–$5.7M
  • Lead/follow: 18% lead, 82% follow

Portfolio highlights

  • AMPLY Discovery — AMPLY Discovery is to develop new biological molecules for anti-infective health and nutrition applications in animal and human health.
  • GenoMe Diagnostics — We expedites biomarker discovery and diagnostic development. Our focus is developing novel blood tests for early detection of ovarian and pancreatic cancers.
  • Cumulus Neuroscience — Cumulus Neuroscience is a global neurotechnology company delivering clinical-grade, in-home brain monitoring to support CNS research and clinical trials.
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Paul Walton
Angel · Edinburgh, Edinburgh, City of, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Paul Walton is the Founder and CTO of Boundary.

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Investment focus

  • Industry: Software, SaaS, Digital Media
  • Stage:Pre-Seed, Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 14
  • Round size: Seed $323k–$331k; Pre-Seed $38k–$1.4M
  • Lead/follow: 7% lead, 93% follow

Portfolio highlights

  • DragonflAI — Phone-Based AI Moderation Moderate user-uploaded images and videos before they leave mobile devices and reach the internet. Keep your platform and servers free from indecent or illegal content.
  • Handl — Handl is an online platform for vehicle & fleet servicing.
  • My Probate Partner — Apply for Confirmation in Scotland, with a Will or without. Fixed-fee expert support to prepare and submit your application, with a money-back guarantee.
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Amrock Ventures
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Investing in innovative companies with a long-term vision.

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Investment focus

  • Industry: SaaS, Children, Computer
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Lead/follow: no public data

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • Deployed — Scope of Work (SoW) and Statement of Work (SoW) authoring and automation for the #futureofwork
  • Cypher Coders — Coding lessons for children aged 6-12 years, taught live online or in-person in London. Interactive lessons, camps and clubs that develop skills in STEM, computing, communication, collaboration and creativity.
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Xander Schauffele
Angel · 1 investments in United Kingdom Sporting Goods startups

Xander Schauffele

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Investment focus

  • Industry: Sporting Goods
  • Stage:Angel
  • Geography: United Kingdom

Investor stats

  • Total investments: 1
  • Lead/follow: no public data

Portfolio highlights

  • Theo Health — Theo Health is a Scottish sports technology startup specializing in smart clothing that provides real-time, lab-grade biomechanical data for athletes and strength & conditioning coaches.
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Guido Giordano
Angel · Ottawa, Ontario, Canada · 1 investments in United Kingdom Sporting Goods startups

Guido Giordano - Director - Venture Programs @ Invest Ottawa

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Investment focus

  • Industry: SaaS, Email, Content
  • Stage:Pre-Seed
  • Geography: Canada, United Kingdom

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Gymbag — Gymbag gives fitness centres and personal trainers the power of having their own online store, stocked with supplements, fitness equipment, and healthy food, all ready to go. It's an instant customized storefront with a massive catalogue of products that fitness professionals use to make money while providing a valuable service to theirclients.Our customers pay a monthly fee for their store and the logistics service that comes with it. There is no minimum contract and they keep 75% of the profits they make.Our distribution partners provide us with competitive wholesale pricing for our customers, and they fulfill the orders with plain packaging so they are invisible to the end client.
  • Openera — Automatically save, organize, and backup files & attachments to services like Dropbox, Box, and Google Drive. Integrate your email with popular cloud storage services like Dropbox, Box, SkyDrive, and Google Drive. Create rules to automatically save & backup your email attachments. Save photos to Dropbox, documents to Box,spreadsheets to Google Drive - just tell Openera how you want your files & attachments organized, and it will do all the work - automatically.Openera is offered as a fremium / SaaS business model for proffessionals and SMB market.
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Simon Mottram
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Simon Mottram is a Founder and Chief Executive of Rapha. Simon previously worked at Various, including Interbrand, Sapient, Circus, Fourth Room as a Brand Marketing Consultant.

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Investment focus

  • Industry: Retail, Fashion, Textiles
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • TALA — TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. Making conscious shopping choices easier for everyone.
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Ted Hettich
Angel · 1 investments in United Kingdom Sporting Goods startups

Focusing on marketplace know-how, eCommerce retail sales, and project management I work daily to enable solutions for businesses globally.

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Investment focus

  • Industry: Retail, Fashion, E-Commerce
  • Stage:Pre-Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • DAYUAN LIMITED — Global online retail platform in multiple shopping categories
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Sporting Goods Investor funding in United Kingdom at a glance

Stats across 113 deals from 115 investors.

115
investors
in United Kingdom Sporting Goods startups
113
deals
in United Kingdom Sporting Goods startups
$966k
median round
in United Kingdom Sporting Goods startups
59%
lead investors
lead at least one round
23%
Seed
most common funding stage
81/19
VC / Angel
share of investor count

Access all 115 investors in United Kingdom Sporting Goods startups.

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