Top 50 Sporting Goods Startup Investors in United Kingdom (August 2026)

Portfolio highlights

• Kudwa — Kudwa is an AI-powered finance platform that unifies data, automates multi-entity consolidation, and gives leaders a trusted, real-time view of performance.
• Count Finance — Count Finance fintech company that offers all-in-one app for budgeting, automated savings, and smart investing solutions.
• WatchMyCompetitor — WMC is the market leading competitor monitoring tool. Use the latest AI tech and human analysts to monitor competitors and develop strategies.

Portfolio highlights

• Passionfroot — A workspace where you can manage your creator business and organise your finances so that you can optimise your creator-work-life balance.
• OLIX — OLIX designs and manufactures optical processors that use light-based circuits to accelerate artificial intelligence workloads. The company develops Optical Tensor Processing Units that execute matrix and tensor operations for training and running inference on large-scale machine learning models. Its hardware aims to increase performance and reducepower consumption relative to conventional electronic accelerators by processing data in the optical domain. Flux Computing focuses on infrastructure for generative AI and advanced neural networks, targeting data centers and organizations that require intensive model computation. The product stack centers on custom optical chips integrated with supporting electronics, control software, and tools that link into existing AI frameworks. Sales and partnerships primarily address customers building large AI clusters, research environments, and emerging applications that benefit from high-throughput, low-energy computation.
• EquiLibre Technologies — The Next Generation of Algorithmic Trading

Portfolio highlights

• Roma Finance — At Roma Finance, we pride ourselves on offering a borrower first experience for those in property investment and development.
• AcroSoft — OnBase is a content services platform for managing content, processes and cases. It unites all your critical systems and information.
• Envair Technology — Your single source provider of next generation isolators, fume cupboards, downflow booths, biosafety cabinets and other clean air systems.

Portfolio highlights

• WrxFlo — WrxFlo deliver real time data insights and software solutions to allow business achieve greater levels of supply chain efficiencies
• Danalto — Simple, cost-effective, high-accuracy Location Services for large open environments, both indoor and outdoor. Asset Tracking made simple!
• Neurobell — NeuroBell develop novel EEG medical devices for early detection and monitoring of neonatal seizures.

Portfolio highlights

• Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
• Qashio — Qashio is a spend management platform that allows people to monitor costs, make payments with app credit cards, and handle payables. Founded in 2021 and is based in Dubai.
• Upvest — Upvest is a financial technology company that provides an investment infrastructure platform enabling other businesses to offer investment products through a single API. The firm’s core product is a modular investment API that handles complex backend functions such as brokerage, settlement, custody, and compliance, allowing fintech platforms,banks, and wealth managers to embed investing features into their apps and services. This infrastructure supports a range of asset classes, including stocks, exchange‑traded funds, mutual funds, and digital assets, and can be configured to enable fractional investing, savings plans, and automated investment experiences. Upvest’s platform manages the technical and regulatory aspects of investment operations, so its clients can focus on user experience and product innovation without building extensive financial infrastructure themselves. Its solutions encompass account management, real‑time transaction processing, and portfolio services that integrate with existing digital offerings.

Portfolio highlights

• GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.

Portfolio highlights

• GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
• CeleBreak — Play football anytime, anywhere with CeleBreak. Join one of our pick-up games, trainings, tournaments or leagues! Download the app to get started

Portfolio highlights

• Chexy — Let your rent elevate your lifestyle. Chexy is the new standard for paying rent. We believe that tenants should be able to pay rent digitally and flexibly while building credit and earning rewards.
• Observable Space — OurSky is a modern developer platform for space applications. We provide real-time observational data and analysis of objects and activities in space. Built as an open, community-driven resource for the new space age engineer.
• Integral Privacy Technologies — Real-world data, ready for AI.

Portfolio highlights

• nPlan — AI that forecasts project outcomes, creates scenarios of the future and helps mitigate risk across single projects and portfolios. Trained on over 750,000 past programmes.
• Stream — Stream is a financial services firm that allows employees to stream their earned wages into their accounts through an instant app. The app allows them to have complete control over when they get paid. It also effectively ends the need for employee advances, loans, and employee stress suffered from short-term, unplanned financial obligations. Thecompany aims to play a key role in reducing the poverty premium and preventing employees from entering cycles of debt caused by overdraft fees, high-interest credit, or payday loans.
• Dataform — Develop and operationalize scalable data transformations pipelines in BigQuery using SQL.

Portfolio highlights

• Gaussion — Gaussion is revolutionising batteries by utilising magneto-electrochemistry.
• Rectangle — We're building technology to help your teams move freight with unparalleled levels of efficiency and visibility
• Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.

Portfolio highlights

• AAZZUR — One-stop-shop for APIs and embeddable Front-end-modules connected to a smart marketplace for BaaS- and Fintech-Services
• OnCare — Home care software | care management system
• SupaPass — The most powerful content app maker on the market. Finally have all of your content, audience & paywall in one place to turn your audience into a business.

Portfolio highlights

• Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
• EST-Floattech — EST-Floattech is a supplier of DNV certified lithium battery systems for maritime and land applications with a track record of 200+ worldwide.
• ChargeX — ChargeX provides electric car charging solutions. Tobias Wagner, Michael Masnitza, and Johannes Engeln founded it in 2017, with its headquarters in Munich in Germany.

Portfolio highlights

• &Charge — &Charge is your e-mobility platform which rewards your activities and shopping trips with free energy for your electric car.
• Rimac Group — Rimac Automobili is a technology powerhouse manufacturing electric hypercars and providing full technology solutions to global automotive manufacturers.
• Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.

Portfolio highlights

• Gear4music — As a dynamic e-commerce business, we are the largest UK-based retailer of musical instruments and music equipment.
• CellTech Communications — CellTech provides the highest level of quality and service to the mobile telecom infrastructure sector.
• ICE Technology Services — Decades of experience allow us to offer IT services & tech consultancy to clients in industries including cruise, helping them achieve business goals.

Portfolio highlights

• H2CHP — H2CHP's Free Piston Engine Technology enables your transition to green energy with the reliability & confidence of fuel flexibility.
• NunaBio — NunaBio operates as a privately-owned specialist DNA development company. NunaBio engaged in CRO (Contract Research Organizations) and CDMO (Contract Development and Manufacturing Organisation) activities.
• Advanced Electric Machines — Our magnet free motors help manufacturers build more sustainable vehicles and products. See how we can help you today.

Portfolio highlights

• Froot Pops — Froot Pops brings a household obsession to the freezer aisle with its signature chocolate-dipped fruit. Originally perfected at home to satisfy a best friend's snack cravings.
• Seat Unique — Seat Unique is an online marketplace to buy official hospitality packages and VIP tickets to live sports, music, and cultural events.
• All Things Butter — All Things Butter UK

Portfolio highlights

• VIEVE — Shop award-winning and high-performance makeup by expert MUA Jamie Genevieve; bestselling primer, brushes, lip glosses, eyeshadows & more. Vegan & cruelty free.
• Kaizan — Kaizan is a Client Intelligence Platform for Client Success teams to retain and grow revenue
• Serve First — Serve First is an AI customer experience platform that turns real-time feedback into insights, helping drive smarter business decisions.

Portfolio highlights

• Utility Stream — As business energy brokers, USL was founded with one key mission, simplify business energy for all of our clients & help create a more sustainable world
• School of Coding — School of Coding is affiliated with the reputated org, invites you to apply for sept. intake Explore our courses and start your world-class education.
• Chevin Fleet Solutions — Best Fleet Management Software. Gain real-time insights into your fleet, automate processes, and configure the fleet software to suit your business.

Portfolio highlights

• Epetōme — Epetōme offers gut health supplements focused on digestive health using probiotics, prebiotics and patented capsule technology.
• Omni — Omni provides Healthy Vegan Dog Food in the UK, made by vets to be a nutritionally complete meal for your dog. Feed your dog all the goodness of plants backed by science.
• Puresport — Puresport was created to craft the finest, premium-quality natural products to support every element of wellbeing, from pain & recovery, to sleep, focus, mood, stress, and balance.

Portfolio highlights

• GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
• Rolla — Rolla is a social fitness platform that helps users track, compete and have fun while working out - outdoors, indoors, and virtually. It gives the best of both worlds, seamlessly providing the transition between virtual and real-life activities with a full overview of activities while connecting users with others in social and community features.Rolla brings a fun and easy-to-use health and fitness platform to its users by empowering them to keep track of and improve their wellbeing. We provide a seamless way for users to exercise or compete outdoors, indoors, and virtually.
• Rolla — Rolla helps beginners and fitness enthusiasts to improve their overall health & fitness. Take the next step and reach your goals with features tailored to your preferences and fitness level.

Portfolio highlights

• ARC Marine — ARC marine delivers nature-inclusive design, scour protection and reef technologies for coastal defence, offshore and habitat restoration worldwide.
• Clothes Doctor — The Home Of Clothing Care. We offer sustainable, plastic-free, non-bio, eco friendly, fragranced laundry detergents, clothing care tools, brushes, cashmere combs and moth deterrents, repairs, alterations, and expert advice on clothing care.
• Intelligent AI — Global location intelligence that helps you measure, predict and mitigate property risks in real-time.

Portfolio highlights

• Mirna — Soon to be launched, our AI-powered MI:RNA platform is designed to detect a range of diseases prior to the development of clinical signs. This groundbreaking
• QuickBlock — QUICKBLOCK delivers training environments, deployable infrastructure and force protection solutions for defence and security organisations worldwide.
• Gutsy Health — Bloated after eating? Tired of feeling like sh!t? Are you really doing all the right stuff for your gut? We'll help you make good gut choices

Portfolio highlights

• Vangrid — Vangrid operates as a decentralized physical infrastructure network.
• Dow Protocol — An E-Commerce Financing RWA Platform on @BNBCHAIN, facilitating assets trusted by the world's largest banks. Lead invested by @mhventures @Maple_block
• Ceramic Network — We've joined @textileio to build the first open intelligence network for AI agents. Follow us there.

Portfolio highlights

• LevelTech — LevelTech is a sports technology company that provides a highly accurate, proprietary algorithm engine designed to deliver real-time player ratings and rankings across racket sports like squash and padel.
• Horizon Agri — Agricultural drone services Cornwall, solar panel cleaning and horticultural drone services across the South West. Precision-led, efficient and safe aerial solutions.
• South West Lifts — South West Lifts offers various services for car maintenance, breakdown, and repair.

Portfolio highlights

• Hexis — Hexis optimises your daily energy needs to the unique demands of your workouts, lifestyle and goals. The only system to personalise, periodic and plan, your daily carbohydrate and calorie needs.
• Emerald — Comprehensive in-clinic biomarker testing, GP-reviewed results with past health data integration and personalised action plan. Designed to help you understand your risks earlier and act with medical support.
• Hylo Athletics — Hylo Athletics manufactures Athletic Footwear.

Portfolio highlights

• Gymbag — Gymbag gives fitness centres and personal trainers the power of having their own online store, stocked with supplements, fitness equipment, and healthy food, all ready to go. It's an instant customized storefront with a massive catalogue of products that fitness professionals use to make money while providing a valuable service to theirclients.Our customers pay a monthly fee for their store and the logistics service that comes with it. There is no minimum contract and they keep 75% of the profits they make.Our distribution partners provide us with competitive wholesale pricing for our customers, and they fulfill the orders with plain packaging so they are invisible to the end client.
• Openera — Automatically save, organize, and backup files & attachments to services like Dropbox, Box, and Google Drive. Integrate your email with popular cloud storage services like Dropbox, Box, SkyDrive, and Google Drive. Create rules to automatically save & backup your email attachments. Save photos to Dropbox, documents to Box,spreadsheets to Google Drive - just tell Openera how you want your files & attachments organized, and it will do all the work - automatically.Openera is offered as a fremium / SaaS business model for proffessionals and SMB market.

Portfolio highlights

• Alvant — Alvant is an advanced materials technology group specialising in the design, development and production of aluminium composite components for demanding engineering applications.
• Spotta — Spotta's smart pest systems help pest control monitor and identify pests. Solutions for hospitality, care homes, agriculture, farming and forestry.
• Amino —

Portfolio highlights

• LabCycle — LabCycle is the world's first company to recycle hazardous plastic waste from laboratories (service) as well as the first to create 100% recycled laboratory consumables (product). Working with public and private labs, we are driving the circular economy of lab plastics to reduce the 5.5m tonnes of lab waste annually. A few highlights of ourprogress to date: • Proven impact - saving 90% of CO2 emissions & 93% energy compared to current alternatives: incineration and autoclave (LCA available upon request).• Technological validation creating the world's first 100% circular lab consumables including petri dishes, test tubes and more.• Secured commercial contracts with the NHS, several private companies and also universities. We are raising £1.5m to scale our patent pending technology to serve our growing demand after over 150+ organic expressions of interests following our feature in BBC news. The funding will establish the first automated decontamination system of our network, recycling over 350 tonnes annually, saving over 1000+ tonnes of carbon.
• SmartyPlants — SmartyPlants is an IT and Internet firm developing a plant sensory tool for the monitoring.
• Cordon Technologies — View our new Cordon Loop mixer that reduces pesticide and fertiliser usage by up to 40%.

Portfolio highlights

• GAIM.FUN — GAIM.FUN turn a single sentence into an explorale, fully interactive 3D environment,
• Meeple Corp — The Meeple Corp Games Studio Homepage - Transforming analogue play for the digital world.
• Maintain Altitude — Maintain Altitude is a new mobile game development company that loves both music and games. The company is based in the United Kingdom.

Portfolio highlights

• QuickBlock — QUICKBLOCK delivers training environments, deployable infrastructure and force protection solutions for defence and security organisations worldwide.
• Cirrus Logic — Cirrus Logic, Inc. is a premier supplier of high-precision analog and digital signal processing components for audio and energy markets.Founded in 1984, Cirrus Logic excels at developing complex chip designs where feature integration and innovation is a premium. Cirrus Logic has more than 1,000 patents that are key to our more than 700 productsserving more than 2,500 end customers globally, through both direct and distributor-based channel sales.
• Incremental Group — Incremental Group provides software consultancy and analytics services to clients in oil and gas, financial services, and the public sector.

Portfolio highlights

• DragonflAI — Phone-Based AI Moderation Moderate user-uploaded images and videos before they leave mobile devices and reach the internet. Keep your platform and servers free from indecent or illegal content.
• Handl — Handl is an online platform for vehicle & fleet servicing.
• Just Venue — Just Venue is an online platform that aims to socialise event space booking, by connecting event hosts and organisers with space owners and managers. Just Venue aims to connect event hosts and organisers with venue owners and managers.The website has taken inspiration from other community platforms like AirBnB, Uber and TaskRabbit.

Portfolio highlights

• XFuel — XFuel is a fuel company that provides green and clean fuels to distributors and consumers. The company was founded in 2010 and is based in Palma de Mallorca, Baleares.
• Para — Para is the essential money-making platform for all app drivers. Built by drivers for drivers, Para provides more control, money, and opportunities, and puts your best interests at heart.
• Sukha — An all-in-one focus app and distraction blocker for Mac, Windows and Chromebook: AI tasks, binaural music, website and phone blocking, Pomodoro timers.

Portfolio highlights

• Heights — We provide the daily nutrients, knowledge and network you need to elevate your cognitive potential and brain health. Learn more!
• TALA — TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. Making conscious shopping choices easier for everyone.

Portfolio highlights

• OxCan — Enabling curative cancer treatment through early detection
• Axle Energy — Connect distributed energy assets to electricity markets. Cut costs, cut carbon, create revenue via a single API integration.
• DITTO Daily — A New Standard in Menstrual Health. The highest level of clinical trials combined with advanced biotechnology.

Portfolio highlights

• AMPLY Discovery — AMPLY Discovery is to develop new biological molecules for anti-infective health and nutrition applications in animal and human health.
• GenoMe Diagnostics — We expedites biomarker discovery and diagnostic development. Our focus is developing novel blood tests for early detection of ovarian and pancreatic cancers.
• Cumulus Neuroscience — Cumulus Neuroscience is a global neurotechnology company delivering medical-grade, in-home brain monitoring to support CNS research and clinical trials.

Portfolio highlights

• Qureight — Pioneering data curation to solve complex diseases
• Merx — Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.
• GEEIQ — GEEIQ is the intelligence platform brands use to plan, activate and measure marketing in virtual worlds like Roblox, Fortnite and ZEPETO.

Portfolio highlights

• T-Pro — T-Pro is a world leading document and patient workflow manahement platform for heathcare. Powered by state of the art AI speech technology, T-Pro reduces the burden of documentation for clinicians and automates patient noting and correspondence workflows.
• Direct Ferries — Direct Ferries is an online platform that provides a selection of ferry routing information to its users.The platform allows its users to compare ferry crossings in its search and find fairs associated with them at the time of travel. Its network covers ports in Europe, with crossings available throughout Africa, Asia, Australia, North America,and South America. Furthermore, it allows its users to choose routes, as well as ferry deals information on their selected routes.
• Symphony Ventures — We blend human expertise with AI-driven capabilities to provide brands with comprehensive CX outsourcing services & solutions.

Portfolio highlights

• Phlux Technology — We develop, manufacture and supply innovative communication and vision components
• Salvalco — As aerosol valve manufacturers, Salvalco is the market leader in inert gas propelled aerosol valve technology, safer for the environment and consumers.
• Cambridge GaN Devices — Cambridge GaN Devices develops transistors designed to bring widespread adoption of GaN technology in consumer electronics.

Portfolio highlights

• OSSTEC — Knee implants combining innovative 3D-printed articulating surfaces with biomimetic cementless fixation for enhanced functionality, superior fixation, and a long-lasting bone foundation.
• Ostique — Innovative game-changers in the ostomy world, Ostique provide products for ostomates that rebalance your everyday life. | Unique ostomy care
• Gladys — Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.

Portfolio highlights

• MPB — MPB is an online platform specializing in used photography and videography kit. It claims to have transformed access to photo and video kits by offering a technology-based, customer-centric service. The company's platform also offers the right price for every piece of kit based on make, model, condition, and market, across a large selection ofcamera bodies, lenses, filters, and accessories.Founded by Matt Barker in 2011, MPB is headquartered in Brighton, East Sussex.
• Andersen EV — Andersen EV, which designs aspirational, sleek electric vehicle charge points.
• Big Potato Games — Big Potato is a board games company that's as versatile as its vegetable namesake.

Portfolio highlights

• Shackletons — Shackletons - handcrafting traditional and contemporary healthcare and care home furniture for senior living since 1959.
• Taplanes Ltd — Taplanes provides modular, pre-fabricated showers and bathroom pods to customers around the world. Due to the Coronavirus pandemic, the business faced disruption and had a number of contracts pushed back from summer 2020 to 2021.
• Wade Construction Management — Wade Construction Management is a business that offers project management and construction services to the pharmaceutical industry.

Portfolio highlights

• Auxeris | AuxPay — Auxeris is a SaaS infrastructure platform powering independent recruiters and recruitment teams globally.The platform provides end-to-end tooling across candidate sourcing, client acquisition, workflow automation, and embedded payments through AuxPay.AuxPay enables compliant, cross-border fee collection, invoicing, and payout infrastructure builton Stripe Connect, removing operational and financial friction for recruiters and hiring companies. Auxeris is designed to replace the need for traditional agency infrastructure, enabling recruiters to operate independently while accessing enterprise-grade tooling and global payment capabilities.
• Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.
• Boxspring Entertainment — Box Media are a creative media-on-demand production company. Redefining Normal. Reinventing Learning.

Portfolio highlights

• Whitbread — Whitbread PLC is a hospitality company. The Company operates hotels, coffee shops and restaurants. The Company operates in two segments: Hotels & Restaurants, and Costa. The Hotels & Restaurants segment provides services in relation to accommodation and food. The Costa segment consists of operations of its branded, owned and franchisedcoffee outlets. Premier Inn is the Company's hotel business. The Company's restaurant brands include Beefeater, Brewers Fayre, Table Table and Whitbread Inns. The Company operates over 730 Premier Inn hotels and over 64,000 rooms across the United Kingdom. The Company operates over 2,000 coffee shops across the United Kingdom, over 1,200 coffee stores in approximately 30 international markets and over 5,200 Costa Express self-serve units.
• Oxalis games — Founded by Industry Veterans, Oxalis Games is an Independent game dev studio creating the next generation of life-sims. Currently working on Moonfrost...
• The Secret Police — The Secret Police is a London-based mobile game developer. Now working on an exciting new game

Portfolio highlights

• Bolda — Bolda crawls, analyses and displays 1.9 million data points from across the furniture industry. Analyse and uncover insights that help you grow your business
• BOXD App — Designed with speed & simplicity in mind to make your working life easier.
• YouConvey — The conveyancing process can be tricky to navigate. Our platform and experienced team will guide you through the buying journey, minimising stress and

Portfolio highlights

• novosound — Novosound is an award winning Scottish sensors company utilising thin-film processes to eliminate conventional limitations in ultrasound sensors.
• Aurora Avionics — Accelerating launch-vehicle development with flexible and modular avionics platforms.
• Sofant Technologies — Sofant is developing a low cost RF MEMS technology that solves power consumption and heat problems in high frequency phased array antenna systems.

Portfolio highlights

• MixRift — MIXRIFT - game developers specialized in Mixed Reality
• unspun — From 3D scan to perfect fitting custom jeans. unspun makes each pair of jeans unique to your actual body and design. On a mission to reduce global carbon emissions by 1%. As seen in Fast Company's World Changing Ideas, Time's Best Inventions, and PopSci's Best of What's New. Welcome to the future of apparel.
• Mesa Quantum — Unlock the potential of chip-scale quantum sensing for enhanced Position, Navigation, And Timing capabilities. Explore Mesa Quantum's practical solutions.

Portfolio highlights

• GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
• Deployed — Scope of Work (SoW) and Statement of Work (SoW) authoring and automation for the #futureofwork
• Cypher Coders — Coding lessons for children aged 6-12 years, taught live online or in-person in London. Interactive lessons, camps and clubs that develop skills in STEM, computing, communication, collaboration and creativity.

Portfolio highlights

• GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
• Zygo — Patented technology for underwater streaming audio and live coaching, with an app of guided workouts for swimming, triathlon training, and more.
• Treepoints — Treepoints helps you understand your carbon footprint and take action. Plant trees, offset carbon, recycle plastic and showcase your impact.

Portfolio highlights

• Theo Health — Theo Health is a Scottish sports technology startup specializing in smart clothing that provides real-time, lab-grade biomechanical data for athletes and strength & conditioning coaches.

Portfolio highlights

• TALA — TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. Making conscious shopping choices easier for everyone.