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Top 50 Sporting Goods Startup Investors in United Kingdom (October 2026)

The most active venture capital funds and angel investors investing in United Kingdom Sporting Goods startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in United Kingdom Sporting Goods startup companies. Find investors to raise a Seed, Series A or Venture - Series Unknown round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Venrex
VC Fund
6 United Kingdom, United States, France Seed, Pre-Seed, Series A E-Commerce, Fashion, Software $425k–$18M
Angels Den
VC Fund
4 United Kingdom, United States, Finland Seed, Equity Crowdfunding E-Commerce, Mobile, Software $38k–$1.8M
Creandum
VC Fund
4 Sweden, United States, Germany Series A, Seed, Series B Software, Artificial Intelligence, Information Technology $1.8M–$80M
1818 Venture Capital
VC Fund
4 United Kingdom, United States, Bahrain Seed, Series A Financial Services, FinTech, Software $655k–$25M
Foresight Group
VC Fund
3 United Kingdom, United States, Ireland Venture - Series Unknown, Private Equity, Seed Software, Information Technology, Manufacturing $648k–$8.3M
Elkstone Capital Partners
VC Fund
3 Ireland, United Kingdom, United States Seed, Series A, Venture - Series Unknown Software, Artificial Intelligence, Health Care $797k–$18M
ABN AMRO Ventures
VC Fund
3 Germany, United States, United Kingdom Series B, Series C, Series A FinTech, Financial Services, Software $4.8M–$190M
Superbet Ventures
VC Fund
3 Spain, United Kingdom Seed, Venture - Series Unknown Events, Soccer, Fitness $1.1M–$1.5M
LocalGlobe
VC Fund
3 United Kingdom, United States, France Seed, Series A, Pre-Seed Software, Artificial Intelligence, Information Technology $1M–$30M
Ponooc
VC Fund
3 The Netherlands, Germany, United Kingdom Series A, Venture - Series Unknown Energy, Electric Vehicle, Logistics $2.6M–$12M
Northstar Ventures
VC Fund
3 United Kingdom, United States, Indonesia Seed, Venture - Series Unknown, Series A Software, Health Care, Information Technology $46k–$10M
Michael Carrick
Angel
3 United Kingdom Seed, Venture - Series Unknown Fitness, Wellness, Health Care $1.5M–$1.5M
Autotech Ventures
VC Fund
3 United States, United Kingdom, Egypt Series A, Series B, Seed Transportation, Software, Automotive $2.5M–$50M
Hellen's Rock Capital
VC Fund
2 United States, Romania, United Kingdom Seed, Pre-Seed, Venture - Series Unknown Software, Fitness, SaaS $429k–$6.9M
Key Capital Partners
VC Fund
2 United Kingdom Private Equity Information Technology, Music, Consulting $3.9M–$9.3M
Redrice Ventures
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Series A Retail, Fitness, Wellness $1.5M–$15M
Development Bank of Wales
VC Fund
2 United Kingdom, Australia, United States Seed, Debt Financing, Venture - Series Unknown Software, Health Care, Manufacturing $19k–$5.5M
Ascension
VC Fund
2 United Kingdom, United States, Italy Seed, Pre-Seed, Venture - Series Unknown Software, FinTech, Artificial Intelligence $236k–$10M
Porsche Ventures
VC Fund
2 United States, Germany, Israel Series A, Series B, Seed Automotive, Transportation, Software $2M–$74M
Active Partners
VC Fund
2 United Kingdom, Belgium, Germany Seed, Venture - Series Unknown, Series A Food and Beverage, Retail, E-Commerce $1.1M–$34M
Seedrs
VC Fund
2 United Kingdom, United States, Switzerland Seed, Equity Crowdfunding, Pre-Seed E-Commerce, Software, FinTech $44k–$3.4M
Cornwall & Isles of Scilly Investment Fund
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Debt Financing Software, Food and Beverage, Information Technology $50k–$3.8M
Midlands Engine Investment Fund
VC Fund
2 United Kingdom, United States, Portugal Debt Financing, Seed Software, Health Care, Manufacturing $250k–$2.7M
Animoca Brands
VC Fund
2 United States, Singapore, United Kingdom Seed, Series A, Pre-Seed Blockchain, Gaming, Cryptocurrency $100k–$40M
Pembroke VCT
VC Fund
2 United Kingdom, United States, France Seed, Venture - Series Unknown Fashion, E-Commerce, Retail $1.3M–$7.4M
Equity Gap
VC Fund
2 United Kingdom Seed, Venture - Series Unknown, Series A Software, Health Care, SaaS $157k–$18M
Livingbridge
VC Fund
1 United Kingdom, Ireland, India Private Equity, Venture - Series Unknown Software, Consulting, Information Technology $1M–$65M
Alistair Brownlee
Angel
1 United States, United Kingdom Seed, Pre-Seed Sports, Fitness, Hardware
Stonebridge PLC
VC Fund
1 United Kingdom, Singapore Venture - Series Unknown, Seed, Series A Service Industry, CRM, Pet
Nigel Wray
Angel
1 United Kingdom, Singapore, United States Seed, Series A E-Commerce, Retail, FinTech $916k–$10M
Convergent Finance
VC Fund
1 India, United Kingdom Post-IPO Equity, Private Equity, Series A Manufacturing, Health Care, Biotechnology $8.3M–$32M
North East Growth Capital Fund
VC Fund
1 United Kingdom, United States Debt Financing, Seed Marketing, Manufacturing, Industrial Engineering $46k–$254k
Guido Giordano
Angel
1 Canada, United Kingdom Pre-Seed SaaS, Email, Content
Simon Mottram
Angel
1 United Kingdom Seed Retail, Fashion, Textiles
North East Fund
VC Fund
1 United Kingdom, United States Seed, Pre-Seed Health Care, Biotechnology, Wellness $506k–$8.6M
Nicola Kilner
Angel
1 United Kingdom Seed Retail, Fashion, Textiles
Michelle Kennedy
Angel
1 United Kingdom, United States, France Seed, Pre-Seed, Series A Women's, Fashion, Software $1M–$5.7M
Livingstone Ian
Angel
1 United Kingdom, United States, Malta Seed, Series A, Venture - Series Unknown Gaming, Video Games, PC Games $950k–$12M
Ted Hettich
Angel
1 United Kingdom Pre-Seed Retail, Fashion, E-Commerce
South East Angels
VC Fund
1 United Kingdom, Spain, Australia Seed, Pre-Seed, Venture - Series Unknown Internet, Manufacturing, Information Technology $137k–$2.5M
SOSV
VC Fund
1 United States, India, United Kingdom Seed, Convertible Note, Pre-Seed Biotechnology, Health Care, Software
SFC Capital
VC Fund
1 United Kingdom, United States, Ireland Seed, Pre-Seed, Venture - Series Unknown Software, Artificial Intelligence, Information Technology $123k–$2.5M
British Design Fund
VC Fund
1 United Kingdom, Germany Seed, Pre-Seed, Venture - Series Unknown Manufacturing, Health Care, Medical Device $123k–$1.3M
Embryo Ventures
VC Fund
1 United Kingdom, United States, The Netherlands Seed, Pre-Seed, Angel Health Care, CleanTech, Pharmaceutical $1.5M–$3.2M
Mobeus Equity Partners
VC Fund
1 United Kingdom, United States Venture - Series Unknown, Series A Software, Information Technology, Retail $2.7M–$17M
SWIG Finance
VC Fund
1 United Kingdom, United States Debt Financing, Pre-Seed, Corporate Round Food and Beverage, Retail, Women's $24k–$312k
Scottish Enterprise
VC Fund
1 United Kingdom, United States, Switzerland Grant, Seed, Venture - Series Unknown Biotechnology, Software, Health Care $119k–$8.4M
Foresight Williams
VC Fund
1 United Kingdom Seed, Series A, Venture - Series Unknown Information Technology, Software, Semiconductor $654k–$30M
NPIF - FW Capital Debt Finance
VC Fund
1 United Kingdom, United States Debt Financing, Seed Manufacturing, Construction, Mechanical Engineering $144k–$920k
Boost Fund
VC Fund
1 United Kingdom, United States Seed, Pre-Seed, Venture - Series Unknown Information Technology, Wellness, Artificial Intelligence $54k–$469k
Access all 115 investors in United Kingdom Sporting Goods startups.

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Investor list

Venrex
VC Fund · London, England, United Kingdom · 6 investments in United Kingdom Sporting Goods startups, 6 in the past 12 months

Venrex Investment Management is a UK-based venture capital firm that backs creative Founders to launch and build innovative businesses.

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Investment focus

  • Industry: E-Commerce, Fashion, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 184
  • Round size: Seed $1M–$6.9M; Pre-Seed $425k–$3M; Series A $6M–$18M
  • Lead/follow: 39% lead, 61% follow
  • Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

  • Observable Space — OurSky is a modern developer platform for space applications. We provide real-time observational data and analysis of objects and activities in space. Built as an open, community-driven resource for the new space age engineer.
  • Integral Privacy Technologies — Real-world data, ready for AI.
  • Something & Nothing — Our Premium Sodas are made with the highest quality natural juices, extracts and botanicals for elevated refreshment.
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Angels Den
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Sporting Goods startups

Join 27,000+ UK angel investors backing top early-stage startups. Explore vetted, tax-efficient SEIS/EIS deals, pitch events, and co-investment opportunities.

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Investment focus

  • Industry: E-Commerce, Mobile, Software
  • Stage:Seed, Equity Crowdfunding
  • Geography: United Kingdom, United States, Finland

Investor stats

  • Total investments: 97
  • Round size: Seed $38k–$923k; Equity Crowdfunding $131k–$1.8M
  • Lead/follow: 2% lead, 98% follow

Portfolio highlights

  • AAZZUR — AAZZUR is an embedded finance platform helping businesses launch payments, cards, lending and financial services through flexible financial infrastructure.
  • OnCare — Home care software | care management system
  • SupaPass — The most powerful content app maker on the market. Finally have all of your content, audience & paywall in one place to turn your audience into a business.
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Creandum
VC Fund · Stockholm, Stockholms Lan, Sweden · 4 investments in United Kingdom Sporting Goods startups, 20 in the past 12 months

We support early-stage founders in building global, category-defining companies. From Seed to IPO and beyond.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Series A, Seed, Series B
  • Geography: Sweden, United States, Germany

Investor stats

  • Total investments: 323
  • Round size: Seed $1.8M–$17M; Series A $5.3M–$35M; Series B $10M–$80M
  • Lead/follow: 37% lead, 63% follow
  • Last fund: Likely still investing — raised $545M in 2024

Portfolio highlights

  • Rillet — Rillet automates majority of month-end close and offers powerful GAAP and SaaS reporting. The software has built-in revenue recognition, invoicing, and AI-powered accounting.
  • Jack & Jill AI — Jack helps candidates find the perfect job and Jill helps companies find the perfect candidate.
  • OLIX — OLIX designs and manufactures optical processors that use light-based circuits to accelerate artificial intelligence workloads. The company develops Optical Tensor Processing Units that execute matrix and tensor operations for training and running inference on large-scale machine learning models. Its hardware aims to increase performance and reducepower consumption relative to conventional electronic accelerators by processing data in the optical domain. Flux Computing focuses on infrastructure for generative AI and advanced neural networks, targeting data centers and organizations that require intensive model computation. The product stack centers on custom optical chips integrated with supporting electronics, control software, and tools that link into existing AI frameworks. Sales and partnerships primarily address customers building large AI clusters, research environments, and emerging applications that benefit from high-throughput, low-energy computation.
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1818 Venture Capital
VC Fund · St. Peter Port, NA - Guernsey, Guernsey · 4 investments in United Kingdom Sporting Goods startups

1818 Venture Capital is proud to invest in portfolios of tech startups that aim to generate wealth for our investors and do good in the world.

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Investment focus

  • Industry: Financial Services, FinTech, Software
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Bahrain

Investor stats

  • Total investments: 65
  • Round size: Seed $655k–$5M; Series A $2.7M–$25M
  • Lead/follow: 25% lead, 75% follow

Portfolio highlights

  • Count Finance — Count Finance fintech company that offers all-in-one app for budgeting, automated savings, and smart investing solutions.
  • Tanami Capital — Tanami Capital is an investment management firm that specializes in asset management, advisory, and financial services.
  • WatchMyCompetitor — WMC is the market leading competitor monitoring tool. Use the latest AI tech and human analysts to monitor competitors and develop strategies.
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Foresight Group
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Sporting Goods startups

Foresight Group is a listed infrastructure and private equity investment manager which has been managing funds on behalf of institutions and retail clients for more than 35 years. Foresight has over £7.2 billion of assets under management across a number of funds on behalf of some of the world’s largest institutional investors, family offices,private and high net-worth individuals and retail investors. Foresight's investment strategies are underpinned by a strong environmental, social & governance (“ESG”) focus, which increasingly meets the demands of today’s investors and ensures we are consistently working towards creating a sustainable legacy for future generations.

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Investment focus

  • Industry: Software, Information Technology, Manufacturing
  • Stage:Venture - Series Unknown, Private Equity, Seed
  • Geography: United Kingdom, United States, Ireland

Investor stats

  • Total investments: 230
  • Round size: Seed $648k–$7.3M; Private Equity $2.1M–$8.3M; Venture - Series Unknown $979k–$6.5M
  • Lead/follow: 64% lead, 36% follow
  • Last fund: Likely actively investing — fresh fund, raised $120M in 2025

Portfolio highlights

  • Vertal — Vertal is a food waste recycling company
  • Welding Engineers — Welding Engineers has been in business since 1966 and is a major independent door company specialising in the manufacture, installation, repair and maintenance of all types of Industrial Doors and Shutters, Steel Fabrication, Lift Gates and Shutters, Industrial Roofing and Structural Glazing.
  • Industrial Engineering Plastics — Industrial Engineering Plastics delivers specialist thermoplastic fabrication, DW154-compliant ductwork, machining, and plastics distribution
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Elkstone Capital Partners
VC Fund · Dublin, Dublin, Ireland · 3 investments in United Kingdom Sporting Goods startups, 11 in the past 12 months

Elkstone is an investment firm, focusing on entrepreneurs, senior executives, institutional LPs, the venture community, and the Irish diaspora.The objective of the organization is to boost the economic value and overall well-being of the island of Ireland by expanding a network, facilitating deserving investments, and delivering excellentinvestment performance.

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Investment focus

  • Industry: Software, Artificial Intelligence, Health Care
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Ireland, United Kingdom, United States

Investor stats

  • Total investments: 98
  • Round size: Seed $797k–$5.8M; Series A $5.5M–$18M; Venture - Series Unknown $1.1M–$7.8M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: Likely still investing — raised $108M in 2023

Portfolio highlights

  • Entity — Entity's purpose is shape the future of web gaming by leveraging emerging technologies and maximizing the browser's capabilities. Our next-generation gaming hub, scheduled to arrive in 2027, will be a global place for players to discover, connect, and play together.
  • ZeroRisk.io — https://t.co/Aukldsyhoy is the end-to-end merchant portfolio risk and compliance management system designed to make the payments ecosystem safer.
  • Full Health Medical — Full Health Medical patient empowerment tools that improve prevention healthcare are part of the healthcare ecosystem. FHM provides reliable digital innovation, designed by healthcare professionals that are keen to help patients live a healthy life, in response to a national scarcity of healthcare providers, the development of chronic disease, anda lack of transparency at the patient level. People provide lifetime access to preventive care healthcare across screening, diagnostics, education, treatment, and a record of their journey driven technology provides lifetime access to preventative healthcare custom designed at every step screening, diagnostics, education, and action plans that motivate individuals to address risks before they develop health problems.
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ABN AMRO Ventures
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 3 investments in United Kingdom Sporting Goods startups

With ABN AMRO Ventures we invest in the most talented and relevant up-and-coming technology companies to boost and accelerate innovation.

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Investment focus

  • Industry: FinTech, Financial Services, Software
  • Stage:Series B, Series C, Series A
  • Geography: Germany, United States, United Kingdom

Investor stats

  • Total investments: 44
  • Round size: Series A $4.8M–$12M; Series B $9.1M–$50M; Series C $7M–$190M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: May invest from a new fund soon — raised $55M in 2019

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • Qashio — Qashio is a spend management platform that allows people to monitor costs, make payments with app credit cards, and handle payables. Founded in 2021 and is based in Dubai.
  • DataVita — Scotland's only Uptime Institute Tier III certified co-location facility. Secure, energy-efficient data centre and connectivity services for businesses across the UK.
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Superbet Ventures
VC Fund · Bucharest, Bucuresti, Romania · 3 investments in United Kingdom Sporting Goods startups

At the Super Foundation, we champion sports, health, and education, giving back to the communities where we live, work, and play. Our mission is to empower

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Investment focus

  • Industry: Events, Soccer, Fitness
  • Stage:Seed, Venture - Series Unknown
  • Geography: Spain, United Kingdom

Investor stats

  • Total investments: 4
  • Round size: Seed $1.1M–$1.5M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • CeleBreak — Play football anytime, anywhere with CeleBreak. Join one of our pick-up games, trainings, tournaments or leagues! Download the app to get started
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LocalGlobe
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Sporting Goods startups, 32 in the past 12 months

Seeding ambitious founders at places like @citymapper, @improbableio,@teamkano, @moo, @songkick,@seedcamp, @transferwise and @zoopla since 1999. Who's next?

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 440
  • Round size: Seed $1.5M–$12M; Pre-Seed $1M–$5.1M; Series A $4M–$30M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: Likely still investing — raised $500M in 2022

Portfolio highlights

  • Phase0 — Payment platform for construction projects
  • Resolutiion — Resolutiion provides AI-powered software for managing commercial conflict, delivery risk, and business relationship performance. The platform supports organizations with dispute detection, workflow automation, contract monitoring, issue resolution, and operational risk management across customers, suppliers, workforce teams, and commercialpartnerships. Its system uses AI-driven analysis to identify relationship friction, monitor delivery performance, and support structured resolution processes. Resolutiion also provides commercial intelligence tools, reporting, and collaboration features for enterprise delivery and governance management.
  • Maven Robotics — Maven Robotics is building the world's leading general purpose AI robots.
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Ponooc
VC Fund · Amsterdam, Noord-Holland, The Netherlands · 3 investments in United Kingdom Sporting Goods startups

Ponooc is a venture capital fund based in the Netherlands with a focus on sustainable energy or mobility related ventures. We are open to both early and later stage venture deals where the invested capital is used to help the entrepreneurs and their team take the next step. We believe in a hands-on approach and work closely together with managementwhere we think we can add value, either through previous experience or our extensive network. Our geographical focus is Europe.

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Investment focus

  • Industry: Energy, Electric Vehicle, Logistics
  • Stage:Series A, Venture - Series Unknown
  • Geography: The Netherlands, Germany, United Kingdom

Investor stats

  • Total investments: 37
  • Round size: Series A $3.5M–$12M; Venture - Series Unknown $2.6M–$11M
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • EST-Floattech — EST-Floattech is a supplier of DNV certified lithium battery systems for maritime and land applications with a track record of 200+ worldwide.
  • ChargeX — ChargeX provides electric car charging solutions. Tobias Wagner, Michael Masnitza, and Johannes Engeln founded it in 2017, with its headquarters in Munich in Germany.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Northstar Ventures
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 3 investments in United Kingdom Sporting Goods startups, 9 in the past 12 months

Northstar Ventures invests venture capital in early and later stage, high growth companies tackling global challenges, focusing on climate tech and healthy ageing.

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom, United States, Indonesia

Investor stats

  • Total investments: 270
  • Round size: Seed $46k–$1.6M; Series A $295k–$10M; Venture - Series Unknown $261k–$3.8M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: Likely still investing — raised $20M in 2024

Portfolio highlights

  • OneClickComply — Automate SOC 2, ISO 27001, Cyber Essentials, and 10+ frameworks. OneClickFix remediates 1,000+ controls automatically. Trusted by 30+ organisations.
  • Land Digital — Land Digital is a tech, web design, web creation, content marketing, digital marketing, SEO, and mobile application agency.
  • Magnitude Biosciences — Magnitude Biosciences is a biotechnology firm combine experience in ageing research, the nematode C. elegans and automation.
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Michael Carrick
Angel · 3 investments in United Kingdom Sporting Goods startups

Michael Carrick is an English professional football coach.

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Investment focus

  • Industry: Fitness, Wellness, Health Care
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $1.5M–$1.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
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Autotech Ventures
VC Fund · Menlo Park, California, United States · 3 investments in United Kingdom Sporting Goods startups

Autotech Ventures is a venture capital firm that manages more than $400 million to invest in start-ups that aim to generate financial returns in the vast $3 trillion ground transportation industry. Connected, autonomous, shared and electrified vehicles and related mobility services have created tectonic shifts in the incumbent ground transportationindustry. Vehicle manufacturers, parts suppliers, dealerships, repair shops, parking operators, ground logistics firms, and road infrastructure providers are all being impacted by ground transportation startups.Autotech Ventures provides startup companies with 1) capital to execute on their business plan, 2) access to its industry contacts - including dozens of ground transportation corporate investors who together represent a global market capitalization of over $500 billion dollars, 3) up-to-the-minute market intelligence on the ground transport landscape, 4) support in recruiting ground transportation industry talent, and 5) fundraising support to raise additional capital from other financially-motivated investors and strategic investors.Start-ups typically innovate quickly then scale slowly, while corporations typically innovate slowly then scale quickly. Autotech Ventures brings startups and corporations together to bridge this gap and build a new transportation future.

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Investment focus

  • Industry: Transportation, Software, Automotive
  • Stage:Series A, Series B, Seed
  • Geography: United States, United Kingdom, Egypt

Investor stats

  • Total investments: 120
  • Round size: Seed $2.5M–$10M; Series A $10M–$32M; Series B $8.4M–$50M
  • Lead/follow: 35% lead, 65% follow
  • Last fund: Likely still investing — raised $2.8M in 2024

Portfolio highlights

  • VINCUE — VINCUE is an innovative end-to-end solution that gives dealers access to real-time data and tools in a single system to stock smarter and maximize profit
  • Gaussion — Gaussion is revolutionising batteries by utilising magneto-electrochemistry.
  • Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.
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Hellen's Rock Capital
VC Fund · Bucharest, Bucuresti, Romania · 2 investments in United Kingdom Sporting Goods startups

We partner with innovative doers and thinkers who have the know-how and vision to build game-changing companies.

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Investment focus

  • Industry: Software, Fitness, SaaS
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United States, Romania, United Kingdom

Investor stats

  • Total investments: 22
  • Round size: Seed $700k–$6.9M; Pre-Seed $429k–$1.9M
  • Lead/follow: 36% lead, 64% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • Rolla — Rolla is a social fitness platform that helps users track, compete and have fun while working out - outdoors, indoors, and virtually. It gives the best of both worlds, seamlessly providing the transition between virtual and real-life activities with a full overview of activities while connecting users with others in social and community features.Rolla brings a fun and easy-to-use health and fitness platform to its users by empowering them to keep track of and improve their wellbeing. We provide a seamless way for users to exercise or compete outdoors, indoors, and virtually.
  • Rolla — Rolla helps beginners and fitness enthusiasts to improve their overall health & fitness. Take the next step and reach your goals with features tailored to your preferences and fitness level.
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Key Capital Partners
VC Fund · Leeds, Leeds, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Key Capital Partners is focused on the equity gap, making equity investments of between £2 million and £10 million in profitable.

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Investment focus

  • Industry: Information Technology, Music, Consulting
  • Stage:Private Equity
  • Geography: United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Private Equity $3.9M–$9.3M
  • Lead/follow: 96% lead, 4% follow
  • Last fund: May invest from a new fund soon — raised $83M in 2015

Portfolio highlights

  • Gear4music — As a dynamic e-commerce business, we are the largest UK-based retailer of musical instruments and music equipment.
  • CellTech Communications — CellTech provides the highest level of quality and service to the mobile telecom infrastructure sector.
  • ICE Technology Services — Decades of experience allow us to offer IT services & tech consultancy to clients in industries including cruise, helping them achieve business goals.
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Redrice Ventures
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

We support Founders creating premium consumer brands, platforms and related tech solutions.

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Investment focus

  • Industry: Retail, Fitness, Wellness
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Seed $1.5M–$3.7M; Series A $2.7M–$15M; Venture - Series Unknown $3.1M–$4.8M
  • Lead/follow: 62% lead, 38% follow
  • Last fund: May invest from a new fund soon — raised $84M in 2021

Portfolio highlights

  • Epetōme — Epetōme offers gut health supplements focused on digestive health using probiotics, prebiotics and patented capsule technology.
  • Omni — Omni provides Healthy Vegan Dog Food in the UK, made by vets to be a nutritionally complete meal for your dog. Feed your dog all the goodness of plants backed by science.
  • Puresport — Puresport was created to craft the finest, premium-quality natural products to support every element of wellbeing, from pain & recovery, to sleep, focus, mood, stress, and balance.
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Development Bank of Wales
VC Fund · Cardiff, Cardiff, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Development Bank of Wales is an independent company, providing commercial funding to Welsh SMEs. They invests private and public funds, including EU funds.

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Investment focus

  • Industry: Software, Health Care, Manufacturing
  • Stage:Seed, Debt Financing, Venture - Series Unknown
  • Geography: United Kingdom, Australia, United States

Investor stats

  • Total investments: 294
  • Round size: Seed $279k–$3M; Debt Financing $19k–$3.7M; Venture - Series Unknown $383k–$5.5M
  • Lead/follow: 62% lead, 38% follow
  • Last fund: May invest from a new fund soon — raised $27M in 2018

Portfolio highlights

  • nisien.ai — Nisien.ai uses industry-leading AI for the detection, defence and resolution of online harm, for better online safety and digital wellbeing.
  • Design and Supply — Design and Supply are specialist manufacturers and suppliers of Industrial Steel Doors and Architectural Products.
  • MeOmics Technology — MeOmics Technology is a biotech company with a focus on improving the diagnosis and treatment of mental health illnesses. The company operates in the manufacturing industry and has a team of 9 employees. The team includes experts in Neuronal Cell Biology and Neuropsychopharmacology. The company's mission is to leverage technology to enhancethe understanding and treatment of mental health conditions.
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Ascension
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Pre-seed and seed investors backing 300+ ambitious founders from day one.

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Investment focus

  • Industry: Software, FinTech, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Italy

Investor stats

  • Total investments: 325
  • Round size: Seed $236k–$4.1M; Pre-Seed $261k–$2.5M; Venture - Series Unknown $790k–$10M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: Likely still investing — raised $21M in 2024

Portfolio highlights

  • Sprive — Sprive is the free app that helps take years off your mortgage and save you thousands of pounds in interest.
  • Merx — Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.
  • Honest Mobile — It's time for mobile done right. Explore SIM-only plans that include bills that go down, support in seconds and a shrinking carbon footprint as standard. One of the UK's top-rated mobile networks.
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Porsche Ventures
VC Fund · Stuttgart, Baden-Wurttemberg, Germany · 2 investments in United Kingdom Sporting Goods startups

Porsche Ventures is a global venture capital firm investing in frontier technology to advance the industrial sector.

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Investment focus

  • Industry: Automotive, Transportation, Software
  • Stage:Series A, Series B, Seed
  • Geography: United States, Germany, Israel

Investor stats

  • Total investments: 80
  • Round size: Seed $2M–$17M; Series A $2M–$60M; Series B $11M–$74M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: Likely still investing — raised $117M in 2024

Portfolio highlights

  • &Charge — &Charge is your e-mobility platform which rewards your activities and shopping trips with free energy for your electric car.
  • South 8 Technologies — South 8's LiGas cells are engineered to deliver unmatched performance and safety in the most demanding environments.
  • Bumper — Split the cost of your car repairs and servicing into manageable monthly instalments with 0% interest. Fix it. Split it. Sorted.
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Active Partners
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups, 10 in the past 12 months

Active Partners is a consumer-focused investment firm that partners with visionary founders to build the iconic brands of tomorrow.

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Investment focus

  • Industry: Food and Beverage, Retail, E-Commerce
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom, Belgium, Germany

Investor stats

  • Total investments: 56
  • Round size: Seed $1.4M–$34M; Series A $1.1M–$11M; Venture - Series Unknown $2M–$26M
  • Lead/follow: 45% lead, 55% follow
  • Last fund: May invest from a new fund soon — raised $131M in 2020

Portfolio highlights

  • Sprive — Sprive is the free app that helps take years off your mortgage and save you thousands of pounds in interest.
  • MAGIC AI — The home fitness system that uses AI technology to give you hyper-personalised training on demand on a beautifully designed mirror.
  • Seat Unique — Seat Unique is an online marketplace to buy official hospitality packages and VIP tickets to live sports, music, and cultural events.
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Seedrs
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Online investing opportunities in the best new startup businesses, and raise seed and angel investment, with top European equity crowdfunding site Seedrs.

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Investment focus

  • Industry: E-Commerce, Software, FinTech
  • Stage:Seed, Equity Crowdfunding, Pre-Seed
  • Geography: United Kingdom, United States, Switzerland

Investor stats

  • Total investments: 312
  • Round size: Seed $45k–$1.9M; Pre-Seed $44k–$488k; Equity Crowdfunding $125k–$3.4M
  • Lead/follow: 66% lead, 34% follow

Portfolio highlights

  • Laka — Laka is collective bicycle insurance especially for cyclists. We flipped insurance. By making it pay to pay out, we are the collective that backs each other. Protect your bikes and gear against theft & damage with Laka 5-star rated cycle insurance.
  • LANDBAY — Your dedicated Landbay intermediary page for specialist buy-to-let mortgages. Partner with a lender who gives you direct decisions with a flexible approach and a full online application process.
  • OurPetsLife — At OurPetsLife, our mission is to empower pet owners with innovative, reliable, and accessible Pet products trusted by the professionals. From dog food, supplements for pets, shampoo, pet treats, dental care & much more.
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Cornwall & Isles of Scilly Investment Fund
VC Fund · 2 investments in United Kingdom Sporting Goods startups

CIOSIF is a key part of the government’s vision aimed at boosting the region’s economy

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Investment focus

  • Industry: Software, Food and Beverage, Information Technology
  • Stage:Seed, Venture - Series Unknown, Debt Financing
  • Geography: United Kingdom

Investor stats

  • Total investments: 30
  • Round size: Seed $295k–$2.3M; Debt Financing $50k–$257k; Venture - Series Unknown $665k–$3.8M
  • Lead/follow: 60% lead, 40% follow
  • Last fund: May invest from a new fund soon — raised $51M in 2018

Portfolio highlights

  • ARC Marine — ARC marine delivers nature-inclusive design, scour protection and reef technologies for coastal defence, offshore and habitat restoration worldwide.
  • Clothes Doctor — The Home Of Clothing Care. We offer sustainable, plastic-free, non-bio, eco friendly, fragranced laundry detergents, clothing care tools, brushes, cashmere combs and moth deterrents, repairs, alterations, and expert advice on clothing care.
  • Intelligent AI — Global location intelligence that helps you measure, predict and mitigate property risks in real-time.
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Midlands Engine Investment Fund
VC Fund · Birmingham, Birmingham, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

MEIF is an investment firm that operates equity and debt investment towards growth capital. The firm aims to transform the finance landscape for smaller businesses in the Midlands and to realize the region’s potential to achieve economic growth through enterprise. It is a collaboration between the British Business Bank and ten Local EnterprisePartnerships (LEPs) in the West Midlands and East and South East Midlands. MEIF provides over £250m of investment to boost small and medium business (SME) growth in the Midlands.

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Investment focus

  • Industry: Software, Health Care, Manufacturing
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, United States, Portugal

Investor stats

  • Total investments: 130
  • Round size: Seed $327k–$2.7M; Debt Financing $250k–$1.3M
  • Lead/follow: 77% lead, 23% follow

Portfolio highlights

  • Doughnotts — Doughnotts is a coffee and doughnut shop.
  • School of Coding — School of Coding is affiliated with the reputated org, invites you to apply for sept. intake Explore our courses and start your world-class education.
  • Halo X Ray Technologies — HALO X-ray Technologies - next generation X-ray diffraction technology for the aviation security, medical and process control markets.
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Animoca Brands
VC Fund · Cyberport, Hong Kong Island, Hong Kong · 2 investments in United Kingdom Sporting Goods startups, 27 in the past 12 months

Animoca Brands is a metaverse and gaming venture capital firm that focuses on driving digital property rights to gamers and internet users through NFTs. It utilizes gamification and blockchain to develop and market a portfolio of mobile applications, games, and additional products oriented to educational learning to ensure transparency, security,and new business models.

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Investment focus

  • Industry: Blockchain, Gaming, Cryptocurrency
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United States, Singapore, United Kingdom

Investor stats

  • Total investments: 519
  • Round size: Seed $1.3M–$10M; Pre-Seed $100k–$5M; Series A $5M–$40M
  • Lead/follow: 44% lead, 56% follow

Portfolio highlights

  • Superlogic — OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise. Deeply committed to a sustainable and inclusive blockchain future, minting digital assets on OneOf's platform uses up to 2 million times less energy than previous generation proof-of-work networks, and costs up to 99% less in gas fees. A leader in diversity, over 80% of the collections curated by OneOf come from minority or female creators.
  • PERPTools — PERPTools combines crypto perpetual trading with activity points and risk-free market predictions.
  • Slinky Network — Slinky Network provides an on-chain marketplace and payment protocol that connects AI agents and applications with third-party APIs. The company offers the SlinkyLayer platform, which wraps developer endpoints as discoverable skills and exposes them through an x402 pay-per-execution interface. Each API call triggers a non-custodial on-chainmicropayment, settling in the same request loop using networks such as Base and BNB Chain. Developers set prices, earn a defined revenue share, and receive instant payouts to their wallets without subscriptions or custodial holds. AI agents authenticate via wallet signatures, enabling autonomous, machine-to-machine access and payment without traditional logins or credit cards. The platform also records call ratings on-chain to provide portable, verifiable reputation for services.
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Pembroke VCT
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Sporting Goods startups, 7 in the past 12 months

Pembroke VCT PLC is a venture capital trust specializing in investments in any stage of business development. Their focus is on companies in the health and fitness, hospitality, apparel, and accessories, and media and technology sectors.

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Investment focus

  • Industry: Fashion, E-Commerce, Retail
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 72
  • Round size: Seed $1.7M–$5.7M; Venture - Series Unknown $1.3M–$7.4M
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • Kaizan — Kaizan is a Client Intelligence Platform for Client Success teams to retain and grow revenue
  • Ryft — Say hello to unified payment processing with Ryft. Accept payments online and in person, automate split payments, and monetise transactions from one integration.
  • Serve First — Serve First is an AI customer experience platform that turns real-time feedback into insights, helping drive smarter business decisions.
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Equity Gap
VC Fund · Edinburgh, Edinburgh, City of, United Kingdom · 2 investments in United Kingdom Sporting Goods startups

Equity Gap is a group of private individuals set up to invest in and support emerging and growing businesses based in Scotland

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Investment focus

  • Industry: Software, Health Care, SaaS
  • Stage:Seed, Venture - Series Unknown, Series A
  • Geography: United Kingdom

Investor stats

  • Total investments: 114
  • Round size: Seed $428k–$3M; Series A $2.8M–$18M; Venture - Series Unknown $157k–$6.3M
  • Lead/follow: 49% lead, 51% follow

Portfolio highlights

  • Mirna — Soon to be launched, our AI-powered MI:RNA platform is designed to detect a range of diseases prior to the development of clinical signs. This groundbreaking
  • QuickBlock — QUICKBLOCK delivers training environments, deployable infrastructure and force protection solutions for defence and security organisations worldwide.
  • Gutsy Health — Bloated after eating? Tired of feeling like sh!t? Are you really doing all the right stuff for your gut? We'll help you make good gut choices
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Livingbridge
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Livingbridge is a leading mid-market private equity firm. We empower your business to unlock its true potential. This is investment done the right way, built on ambition and experience.

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Investment focus

  • Industry: Software, Consulting, Information Technology
  • Stage:Private Equity, Venture - Series Unknown
  • Geography: United Kingdom, Ireland, India

Investor stats

  • Total investments: 81
  • Round size: Private Equity $5.2M–$65M; Venture - Series Unknown $1M–$8.4M
  • Lead/follow: 65% lead, 35% follow
  • Last fund: May invest from a new fund soon — raised $1.8B in 2021

Portfolio highlights

  • T-Pro — T-Pro is a world leading document and patient workflow manahement platform for heathcare. Powered by state of the art AI speech technology, T-Pro reduces the burden of documentation for clinicians and automates patient noting and correspondence workflows.
  • CitNOW Group — Created to leverage innovation and help retailers and manufacturers deliver an outstanding customer experience, CitNOW Group is driven by the vision to transform the way the automotive world communicates.
  • Direct Ferries — Direct Ferries is an online platform that provides a selection of ferry routing information to its users.The platform allows its users to compare ferry crossings in its search and find fairs associated with them at the time of travel. Its network covers ports in Europe, with crossings available throughout Africa, Asia, Australia, North America,and South America. Furthermore, it allows its users to choose routes, as well as ferry deals information on their selected routes.
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Alistair Brownlee
Angel · 1 investments in United Kingdom Sporting Goods startups

Alistair Edward Brownlee is a British triathlete.

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Investment focus

  • Industry: Sports, Fitness, Hardware
  • Stage:Seed, Pre-Seed
  • Geography: United States, United Kingdom

Investor stats

  • Total investments: 3
  • Lead/follow: no public data

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • Zygo — Patented technology for underwater streaming audio and live coaching, with an app of guided workouts for swimming, triathlon training, and more.
  • Treepoints — Treepoints helps you understand your carbon footprint and take action. Plant trees, offset carbon, recycle plastic and showcase your impact.
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Stonebridge PLC
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Stonebridge is a private investment firm backed by family office capital. We empower visionary entrepreneurs with Growth capital investment and a world-class network to build the global leaders of tomorrow.

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Investment focus

  • Industry: Service Industry, CRM, Pet
  • Stage:Venture - Series Unknown, Seed, Series A
  • Geography: United Kingdom, Singapore

Investor stats

  • Total investments: 7
  • Lead/follow: 14% lead, 86% follow

Portfolio highlights

  • BIOME9 — Next-generation gut health testing and science-backed supplements to treat your dog inside and out. Discover how your dog's unique biology could lead them to a longer, happier and healthier life.
  • Townhouse — Luxury nail salons in multiple UK locations. Choose from manicures, pedicures & nail art from our highly experienced team. Book your treatment today.
  • The Growth Foundation — The Growth Foundation is a business consulting firm that assists clients with business development through branding, CRM, and finance.
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Nigel Wray
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Nigel Wray is a highly successful entrepreneur, and has been a shareholder in several companies amongst others, Domino's Pizza, Carlton Communications and Singer & Friedlander. He also has a strong commercial background built in a range of business sectors.Saracens does a lot of excellent work in its local, north London community.Nigel still calls the area home, too - having attended Mill Hill School, he now lives in Totteridge.

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Investment focus

  • Industry: E-Commerce, Retail, FinTech
  • Stage:Seed, Series A
  • Geography: United Kingdom, Singapore, United States

Investor stats

  • Total investments: 28
  • Round size: Seed $916k–$5.9M; Series A $1.5M–$10M
  • Lead/follow: 32% lead, 68% follow

Portfolio highlights

  • Vizzy —
  • Implement AI — Implement AI provides managed AI agent solutions and teams of virtual workers via its AI Agent Platform, offering SMEs cost-effective, enterprise-grade solutions to amplify human potential, optimise productivity, and drive growth.
  • Tonic Health — Tonic Health is leading a nutrition movement. The 1 million strong community that subscribes to all-natural, high-impact vitamin drinks and gummies to fuel your energy, mood and immunity without the junk. Try our tonic effervescent vitamins drinks, no added sugar gummies, or max strength drinks.
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Convergent Finance
VC Fund · Mumbai, Maharashtra, India · 1 investments in United Kingdom Sporting Goods startups

We help great companies transform into global leaders

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Investment focus

  • Industry: Manufacturing, Health Care, Biotechnology
  • Stage:Post-IPO Equity, Private Equity, Series A
  • Geography: India, United Kingdom

Investor stats

  • Total investments: 13
  • Round size: Private Equity $13M–$24M; Post-IPO Equity $8.3M–$32M
  • Lead/follow: 92% lead, 8% follow

Portfolio highlights

  • Agilitas — Agilitas Sports operates as a sportswear and athleisure solutions platform.
  • Camlin Fine Sciences — Welcome to Camlin Fine Sciences, a leading manufacturer of traditional antioxidants and advanced chemical solutions for diverse industries.
  • Viyash Lifesciences —
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North East Growth Capital Fund
VC Fund · Gateshead, Gateshead, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

The North East Growth Capital Fund is designed to facilitate the creation of 790 new jobs in the region and generate £18m worth of co-investment opportunities by investing in more than 70 local SMEs by the end of 2022 and is part of the North East Growth Hub’s business support Provider Network.

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Investment focus

  • Industry: Marketing, Manufacturing, Industrial Engineering
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 35
  • Round size: Seed $62k–$196k; Debt Financing $46k–$254k
  • Lead/follow: 97% lead, 3% follow

Portfolio highlights

  • nesma — nesma is an accredited study center that provides flexible and professional learning opportunities in marketing, digital marketing, and communication skills.
  • Vielo Sports — Boutique british bicycle brand Vielo is a UK based bike company producing carbon 1x road bikes and gravel bikes for all types of cycling on and off road. Liberate Your Ride.
  • Precursor Security — Precursor Security are a UK based CREST penetration testing with one mission: to help you protect your business from cyber threats, whatever your needs and your budget.
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Guido Giordano
Angel · Ottawa, Ontario, Canada · 1 investments in United Kingdom Sporting Goods startups

Guido Giordano - Director - Venture Programs @ Invest Ottawa

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Investment focus

  • Industry: SaaS, Email, Content
  • Stage:Pre-Seed
  • Geography: Canada, United Kingdom

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Gymbag — Gymbag gives fitness centres and personal trainers the power of having their own online store, stocked with supplements, fitness equipment, and healthy food, all ready to go. It's an instant customized storefront with a massive catalogue of products that fitness professionals use to make money while providing a valuable service to theirclients.Our customers pay a monthly fee for their store and the logistics service that comes with it. There is no minimum contract and they keep 75% of the profits they make.Our distribution partners provide us with competitive wholesale pricing for our customers, and they fulfill the orders with plain packaging so they are invisible to the end client.
  • Openera — Automatically save, organize, and backup files & attachments to services like Dropbox, Box, and Google Drive. Integrate your email with popular cloud storage services like Dropbox, Box, SkyDrive, and Google Drive. Create rules to automatically save & backup your email attachments. Save photos to Dropbox, documents to Box,spreadsheets to Google Drive - just tell Openera how you want your files & attachments organized, and it will do all the work - automatically.Openera is offered as a fremium / SaaS business model for proffessionals and SMB market.
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Simon Mottram
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Simon Mottram is a Founder and Chief Executive of Rapha. Simon previously worked at Various, including Interbrand, Sapient, Circus, Fourth Room as a Brand Marketing Consultant.

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Investment focus

  • Industry: Retail, Fashion, Textiles
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • TALA — TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. Making conscious shopping choices easier for everyone.
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North East Fund
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Provided funding for early-stage businesses with innovative, scalable ideas but is now closed to new applicants.

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Investment focus

  • Industry: Health Care, Biotechnology, Wellness
  • Stage:Seed, Pre-Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 32
  • Round size: Seed $506k–$8.6M; Pre-Seed $619k–$810k
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • MySalesCoach — MySalesCoach offers Despite overwhelming evidence that sales coaching has the greatest impact on rep development and success, managers typically devote less than 5% of their time to coaching a team that craves and deserves coaching to reach their full potential.
  • GNOSIS Health — Gnosis Health is a digital healthcare platform specializing in artificial intelligence and wearable technology for chronic disease management.
  • Reform Studio — Reform Studio is a one-of-a-kind multi-floor location on Newcastle's famous Quayside that combines exercise and mindfulness to create a mind-body experience.
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Nicola Kilner
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Nicola Kilner currently works as a Trustee for Help A Child Have A Chance. She previously worked at Alliance Boots as a Buying Manager for Innovation. Nicola Kilner attended Nottingham Trent University.

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Investment focus

  • Industry: Retail, Fashion, Textiles
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Heights — We provide the daily nutrients, knowledge and network you need to elevate your cognitive potential and brain health. Learn more!
  • TALA — TALA is the brand you always knew you wanted but could never quite find - sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. Making conscious shopping choices easier for everyone.
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Michelle Kennedy
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Michelle joined Badoo originally as lead counsel over 4 years ago. Prior to joining Badoo she was a successful corporate lawyer at leading international law firm, Mishcon de Reya, before being poached by the firm's successful biotech client, Quotient Bioscience to head up their legal team. During her time at Badoo, she built the legal,compliance, HR and talent teams before moving into a more operationally focused role, including a position on the board. Today, Michelle is responsible for most key areas of the business, and works closely with founder and CEO Andrey Andreev, on the existing product, and exciting 'special projects' coming soon....

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Investment focus

  • Industry: Women's, Fashion, Software
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 15
  • Round size: Seed $1M–$5.7M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Ruuby — Book vetted beauty and wellness experts to your home or hotel. 2,500+ professionals, same-day availability, 365 days a year. 150,000+ five-star reviews.
  • Luna Daily — Microbiome balancing body care for all skin, even your most intimate. Head, vulva, knees and toes. Vegan, dermatologist-approved, and eco-friendly skincare for all skin types. On a mission to connect women of all ages and stages to each other and their entire bodies.
  • OurRitual — Couple Goals Made Possible. Relationship Support For Busy People, Practical Tools & Expert Feedback
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Livingstone Ian
Angel · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Ian Livingstone is based out of Menlo Park, California and is the Co-Founder and Partner of Hiro Capital. Ian previously worked at Flavourworks as a Non Executive Chairman.Ian Livingstone attended Altrincham Grammar School.

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Investment focus

  • Industry: Gaming, Video Games, PC Games
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: United Kingdom, United States, Malta

Investor stats

  • Total investments: 17
  • Round size: Seed $950k–$4.5M; Series A $8M–$12M
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • Whitbread — Whitbread PLC is a hospitality company. The Company operates hotels, coffee shops and restaurants. The Company operates in two segments: Hotels & Restaurants, and Costa. The Hotels & Restaurants segment provides services in relation to accommodation and food. The Costa segment consists of operations of its branded, owned and franchisedcoffee outlets. Premier Inn is the Company's hotel business. The Company's restaurant brands include Beefeater, Brewers Fayre, Table Table and Whitbread Inns. The Company operates over 730 Premier Inn hotels and over 64,000 rooms across the United Kingdom. The Company operates over 2,000 coffee shops across the United Kingdom, over 1,200 coffee stores in approximately 30 international markets and over 5,200 Costa Express self-serve units.
  • Oxalis games — Founded by Industry Veterans, Oxalis Games is an Independent game dev studio creating the next generation of life-sims. Currently working on Moonfrost...
  • The Secret Police — PAIJITU Hadir Sebagai The Secret Police Official Situs Paito Togel Online terlengkap dengan jaringan informasi angka jitu tersembunyi,untuk menjadi pusat KEKUASAAN intelijen data pasaran lengkap, sert
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Ted Hettich
Angel · 1 investments in United Kingdom Sporting Goods startups

Focusing on marketplace know-how, eCommerce retail sales, and project management I work daily to enable solutions for businesses globally.

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Investment focus

  • Industry: Retail, Fashion, E-Commerce
  • Stage:Pre-Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • DAYUAN LIMITED — Global online retail platform in multiple shopping categories
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South East Angels
VC Fund · Brighton, East Sussex, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 10 in the past 12 months

A group of credible Hight Net Worth individuals based in the South East of England looking to invest in ambitious founders.

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Investment focus

  • Industry: Internet, Manufacturing, Information Technology
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, Spain, Australia

Investor stats

  • Total investments: 43
  • Round size: Seed $190k–$1.2M; Pre-Seed $424k–$2M; Venture - Series Unknown $137k–$2.5M
  • Lead/follow: 19% lead, 81% follow

Portfolio highlights

  • EarSwitch — Empowering new ways to control and connect with the world through in-ear biometric switch and sensor technology
  • ClicknClear — ClicknClear delivers officially licensed music to Performance Sports and Fitness worldwide, directly from the music industry.
  • Precision mIcrobubbles — We produce a platform technology to treat brain diseases, including brain tumours and Alzheimer's.
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SOSV
VC Fund · Princeton, New Jersey, United States · 1 investments in United Kingdom Sporting Goods startups, 75 in the past 12 months

SOSV is a global, deep tech venture capital firm that operates the HAX and IndieBio startup development programs focused on human and planetary health. SOSV invests $500,000 in startups at their inception as they onboard either HAX or IndieBio for a 4-6 month period designed to accelerate the raise of their next institutional round. SOSV joins thelater rounds of HAX and IndieBio graduates. HAX, based in a 35,000 sq ft facility in Newark, NJ, is equipped with machine tools, 3D printers, chemical, electrical and mechanical engineering labs, as well as on-staff engineering and design experts. SOSV's IndieBio has locations in NYC and San Francisco, both of which offer extensive services and facilities to founders including on-site BSL-2 labs, well equipped lab benches and hoods, and advanced lab equipment, such as chromatography equipment.

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Investment focus

  • Industry: Biotechnology, Health Care, Software
  • Stage:Seed, Convertible Note, Pre-Seed
  • Geography: United States, India, United Kingdom

Investor stats

  • Total investments: 1482
  • Lead/follow: no public data

Portfolio highlights

  • MixRift — MIXRIFT - game developers specialized in Mixed Reality
  • unspun — From 3D scan to perfect fitting custom jeans. unspun makes each pair of jeans unique to your actual body and design. On a mission to reduce global carbon emissions by 1%. As seen in Fast Company's World Changing Ideas, Time's Best Inventions, and PopSci's Best of What's New. Welcome to the future of apparel.
  • Mesa Quantum — Unlock the potential of chip-scale quantum sensing for enhanced Position, Navigation, And Timing capabilities. Explore Mesa Quantum's practical solutions.
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SFC Capital
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 56 in the past 12 months

Discover the UK's leading SEIS Fund, offering tax-efficient investments in innovative startups. Join thousands of savvy investors and raise capital for your business with SFC Capital.

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Ireland

Investor stats

  • Total investments: 777
  • Round size: Seed $123k–$2M; Pre-Seed $170k–$858k; Venture - Series Unknown $201k–$2.5M
  • Lead/follow: 37% lead, 63% follow
  • Last fund: May invest from a new fund soon — raised $1.9M in 2019

Portfolio highlights

  • SolarSub — SolarSub is an environmental firm that offers floating solar cooling system.
  • Anemo Labs — We develop highly selective polymer-based sensors to detect gas VOCs in the ppb range, in real-time. We combine custom hardware with Machine Learning to characterize smells
  • INTELLIGENT MASS SPEC SOLUTIONS — Intelligent Mass Spec Solutions develops urine-based mass spectrometry and machine learning diagnostics for adrenal cancer.
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British Design Fund
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 8 in the past 12 months

British Design Fund supports enterprise and innovation in the UK by investing in, and supporting, early-stage, well-designed, product businesses. The Fund works with extraordinary entrepreneurs with scalable products who are ready to accelerate growth and build long term value and thriving stand-out businesses.

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Investment focus

  • Industry: Manufacturing, Health Care, Medical Device
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, Germany

Investor stats

  • Total investments: 49
  • Round size: Seed $133k–$1.3M; Pre-Seed $123k–$1.3M; Venture - Series Unknown $190k–$650k
  • Lead/follow: 73% lead, 27% follow

Portfolio highlights

  • LabCycle — LabCycle is the world's first company to recycle hazardous plastic waste from laboratories (service) as well as the first to create 100% recycled laboratory consumables (product). Working with public and private labs, we are driving the circular economy of lab plastics to reduce the 5.5m tonnes of lab waste annually. A few highlights of ourprogress to date: • Proven impact - saving 90% of CO2 emissions & 93% energy compared to current alternatives: incineration and autoclave (LCA available upon request).• Technological validation creating the world's first 100% circular lab consumables including petri dishes, test tubes and more.• Secured commercial contracts with the NHS, several private companies and also universities. We are raising £1.5m to scale our patent pending technology to serve our growing demand after over 150+ organic expressions of interests following our feature in BBC news. The funding will establish the first automated decontamination system of our network, recycling over 350 tonnes annually, saving over 1000+ tonnes of carbon.
  • Versatile RobotX — Versatile RobotX is a University of Essex spin-out that develops autonomous, field-ready agricultural robotics to address critical industrial challenges like labor shortages and environmental sustainability. Combining artificial intelligence, machine vision, and biomimetic neural movement control, the company designs modular, highly dextroussystems capable of executing adaptive harvesting tasks.
  • EcoNomad Solutions — EcoNomad Solutions is an agritech startup for the sustainability of smallholder farming around the world. The company develops sustainable, affordable, and reliable solutions that manage resources for smallholding farms and rural communities. It also delivers small-scale technology for sustainable resource management and agricultural wastereduction.EcoNomad Solutions develops a small-scale anaerobic biodigester and a range of supplementary products and services that will practically help small farms to overcome waste disposal issues and generate an additional revenue stream.EcoNomad Solutions was founded in 2018 and is headquartered in London, England, UK.
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Embryo Ventures
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Embryo Ventures is a London-based venture firm that backs exceptional founders building transformational companies.

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Investment focus

  • Industry: Health Care, CleanTech, Pharmaceutical
  • Stage:Seed, Pre-Seed, Angel
  • Geography: United Kingdom, United States, The Netherlands

Investor stats

  • Total investments: 16
  • Round size: Seed $1.5M–$3.2M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • OSSTEC — Knee implants combining innovative 3D-printed articulating surfaces with biomimetic cementless fixation for enhanced functionality, superior fixation, and a long-lasting bone foundation.
  • Ostique — Innovative game-changers in the ostomy world, Ostique provide products for ostomates that rebalance your everyday life. | Unique ostomy care
  • Gladys — Discover Gladys, the easiest and cheapest way to find trusted local Carers and Helpers in your community. Get 5* care and support to your door.
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Mobeus Equity Partners
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

Mobeus is a leading equity investor in UK-based SMEs. We partner with talented and determined management teams of businesses with strong growth potential.

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Investment focus

  • Industry: Software, Information Technology, Retail
  • Stage:Venture - Series Unknown, Series A
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 85
  • Round size: Series A $2.7M–$7.5M; Venture - Series Unknown $3M–$17M
  • Lead/follow: 88% lead, 12% follow
  • Last fund: Likely still investing — raised $157M in 2021

Portfolio highlights

  • Revive — Revive! is the UK's leading mobile repairer of minor damage to car bodywork or alloy wheels. Interested in a franchise? Follow @revivefranchise.
  • Big Potato Games — Big Potato is a board games company that's as versatile as its vegetable namesake.
  • Ellis Recruitment Group — Ellis Recruitment Group provides specialist IT staff to enterprises across the world. Through our four brands, we provide an unparalled recruitment service.
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SWIG Finance
VC Fund · Truro, Cornwall, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

SWIG Finance is a social enterprise providing loans and support to start-ups and small businesses in the South and West Country.

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Investment focus

  • Industry: Food and Beverage, Retail, Women's
  • Stage:Debt Financing, Pre-Seed, Corporate Round
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 23
  • Round size: Debt Financing $24k–$312k
  • Lead/follow: 87% lead, 13% follow
  • Last fund: May invest from a new fund soon — raised $2M in 2018

Portfolio highlights

  • LevelTech — LevelTech is a sports technology company that provides a highly accurate, proprietary algorithm engine designed to deliver real-time player ratings and rankings across racket sports like squash and padel.
  • Horizon Agri — Agricultural drone services Cornwall, solar panel cleaning and horticultural drone services across the South West. Precision-led, efficient and safe aerial solutions.
  • South West Lifts — South West Lifts offers various services for car maintenance, breakdown, and repair.
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Scottish Enterprise
VC Fund · Glasgow, Glasgow City, United Kingdom · 1 investments in United Kingdom Sporting Goods startups, 35 in the past 12 months

Scotland's business advice, support and funding agency. Explore our products and services to find the right support for your business and apply online today.

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Investment focus

  • Industry: Biotechnology, Software, Health Care
  • Stage:Grant, Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States, Switzerland

Investor stats

  • Total investments: 401
  • Round size: Seed $387k–$4.3M; Grant $119k–$4.8M; Venture - Series Unknown $681k–$8.4M
  • Lead/follow: 37% lead, 63% follow

Portfolio highlights

  • CSignum — Revolutionising underwater communications with electromagnetic technology for seamless data integration between surface & submerged devices.
  • Calterra — Calterra is an climate-tech firm that uses AI and satellite/drone data to monitor & verify carbon & biodiversity outcomes.
  • SolarSub — SolarSub is an environmental firm that offers floating solar cooling system.
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Foresight Williams
VC Fund · London, England, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

An Enterprise Investment Scheme (“EIS”) that will invest into early-stage, unquoted companies that are developing disruptive technology and pioneering innovations. The Fund represents a collaboration between Foresight Group and the Williams Advanced Engineering business (part of the Williams Group). Foresight will be launching and managing theFund.

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Investment focus

  • Industry: Information Technology, Software, Semiconductor
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: United Kingdom

Investor stats

  • Total investments: 29
  • Round size: Seed $2.1M–$4.9M; Series A $5.7M–$30M; Venture - Series Unknown $654k–$8.9M
  • Lead/follow: 45% lead, 55% follow
  • Last fund: May invest from a new fund soon — raised $54M in 2016

Portfolio highlights

  • Living Optics — Living Optics is commercializing next generation imaging technology which leverages a compact camera system based on breakthroughs in hardware design and software processing.
  • Phlux Technology — We develop, manufacture and supply innovative communication and vision components
  • Cambridge GaN Devices — Cambridge GaN Devices develops transistors designed to bring widespread adoption of GaN technology in consumer electronics.
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NPIF - FW Capital Debt Finance
VC Fund · Birmingham, Birmingham, United Kingdom · 1 investments in United Kingdom Sporting Goods startups

NPIF - FW Capital Debt Finance is a fund managed by FW Capital and part of the Northern Powerhouse Investment Fund . NPIF is an initiative launched by the government-owned British Business Bank and supported by the European Regional Development Fund and European Investment Bank. As a key part of the government’s ‘Northern Powerhouse’ vision, whichaims to create economic prosperity in the North of England, NPIF provides commercial finance to support small and medium sized businesses in the region.FW Capital manages both the £92.8m Northern Powerhouse Investment Fund for the North West and the £69.4m Northern Powerhouse Investment Fund for Tees Valley and Cumbria.

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Investment focus

  • Industry: Manufacturing, Construction, Mechanical Engineering
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 98
  • Round size: Debt Financing $144k–$920k
  • Lead/follow: 89% lead, 11% follow

Portfolio highlights

  • Fowler and Holden Ltd — Offering expert iron casting services UK-wide, CNC engineering, steel fabrication and machining in Grimsby. Trusted foundry and engineering specialists.
  • Wade Construction Management — Wade Construction Management is a business that offers project management and construction services to the pharmaceutical industry.
  • Robinsons Facilities Services Ltd — Experts in commercial building maintenance, repair and compliance services in Yorkshire. We keep your business assets switched on 24/7.
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Boost Fund
VC Fund · St. Helier, NA - Jersey, Jersey · 1 investments in United Kingdom Sporting Goods startups

Capital Pilot is a Boost Fund that provides entrepreneurs with the opportunity to gain access to fast, data-driven investment. Apply now for an Investability Rating and see if you qualify for automatic funding!

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Investment focus

  • Industry: Information Technology, Wellness, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 48
  • Round size: Seed $54k–$309k; Pre-Seed $61k–$469k
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Auxeris | AuxPay — Auxeris is a SaaS infrastructure platform powering independent recruiters and recruitment teams globally.The platform provides end-to-end tooling across candidate sourcing, client acquisition, workflow automation, and embedded payments through AuxPay.AuxPay enables compliant, cross-border fee collection, invoicing, and payout infrastructure builton Stripe Connect, removing operational and financial friction for recruiters and hiring companies. Auxeris is designed to replace the need for traditional agency infrastructure, enabling recruiters to operate independently while accessing enterprise-grade tooling and global payment capabilities.
  • Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.
  • Boxspring Entertainment — Box Media are a creative media-on-demand production company. Redefining Normal. Reinventing Learning.
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Sporting Goods Investor funding in United Kingdom at a glance

Stats across 113 deals from 115 investors.

115
investors
in United Kingdom Sporting Goods startups
113
deals
in United Kingdom Sporting Goods startups
$966k
median round
in United Kingdom Sporting Goods startups
59%
lead investors
lead at least one round
23%
Seed
most common funding stage
81/19
VC / Angel
share of investor count

Access all 115 investors in United Kingdom Sporting Goods startups.

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