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Top 50 Fitness Startup Investors in United Kingdom (August 2026)

The most active venture capital funds and angel investors investing in United Kingdom Fitness startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in United Kingdom Fitness startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
SFC Capital
VC Fund
11 United Kingdom, United States, Canada Pre-Seed, Seed Artificial Intelligence, Software, Information Technology $131k–$2.2M
Passion Capital
VC Fund
8 United Kingdom, United States, Germany Seed, Series A, Series B Software, FinTech, Financial Services $573k–$85M
Northstar Ventures
VC Fund
7 United Kingdom, United States, Indonesia Seed, Series A Software, Health Care, E-Commerce $39k–$10M
JamJar Investments
VC Fund
6 United Kingdom, United States, Germany Seed, Series A E-Commerce, Health Care, Food and Beverage $1.1M–$23M
Mercia Fund Managers
VC Fund
6 United Kingdom, United States, Hungary Seed, Series A Software, Health Care, Biotechnology $250k–$14M
Firestartr
VC Fund
5 United Kingdom, United States, Spain Seed, Series A Software, Financial Services, FinTech $350k–$37M
Concentric
VC Fund
5 United Kingdom, United States, Germany Seed, Series A, Series B Financial Services, Software, Bitcoin $849k–$225M
Redrice Ventures
VC Fund
5 United Kingdom Seed, Series A, Venture - Series Unknown Retail, Fitness, Wellness $1.5M–$15M
SOSV
VC Fund
5 United States, India, United Kingdom Seed, Convertible Note, Pre-Seed Biotechnology, Health Care, Software
Antler
VC Fund
4 Singapore, Australia, United Kingdom Pre-Seed, Seed, Series A Software, Artificial Intelligence, Information Technology $100k–$29M
APEX Capital
VC Fund
4 United States, Portugal, United Kingdom Seed, Pre-Seed, Series A Sports, Artificial Intelligence, Media and Entertainment $611k–$25M
Venrex
VC Fund
4 United Kingdom, United States, France Seed, Series A, Pre-Seed E-Commerce, Fashion, Internet $425k–$18M
Deepbridge Capital
VC Fund
4 United Kingdom, Spain, Australia Seed, Series A Health Care, Biotechnology, Medical $152k–$15M
NVM Private Equity
VC Fund
4 United Kingdom, United States Private Equity, Series A Software, Information Technology, SaaS $2.6M–$13M
AlbionVC
VC Fund
4 United Kingdom, United States, France Series A, Seed Software, Information Technology, Health Care $2.2M–$19M
Crowdcube
VC Fund
4 United Kingdom, Spain, France Equity Crowdfunding, Convertible Note, Seed Food and Beverage, FinTech, Financial Services $112k–$5.2M
24 Haymarket
VC Fund
4 United Kingdom, United States Seed, Series A Health Care, Software, Biotechnology $714k–$16M
StartUp Health
VC Fund
4 United States, Canada, United Kingdom Seed, Pre-Seed Health Care, Wellness, Medical $20k–$4M
Future Planet Capital
VC Fund
4 United Kingdom, United States, Spain Seed, Convertible Note Biotechnology, Health Care, Software $688k–$5.5M
Ascension
VC Fund
3 United Kingdom, United States, Italy Seed, Pre-Seed Software, FinTech, Internet $229k–$5.1M
Business Growth Fund
VC Fund
3 United Kingdom, Ireland, United States Venture - Series Unknown, Series A Software, Manufacturing, Information Technology $3.5M–$21M
Connect Ventures
VC Fund
3 United Kingdom, United States, France Seed, Series A, Pre-Seed Software, SaaS, FinTech $669k–$55M
Eka Ventures
VC Fund
3 United Kingdom Seed, Series A, Pre-Seed Health Care, Artificial Intelligence, Logistics $1.6M–$21M
Northern Powerhouse Investment Fund
VC Fund
3 United Kingdom, Germany, United States Debt Financing, Seed Software, Manufacturing, Information Technology $65k–$1.7M
Superbet Ventures
VC Fund
3 Spain, United Kingdom Seed, Venture - Series Unknown Events, Soccer, Fitness $1.1M–$1.5M
DN Capital
VC Fund
3 United States, Germany, United Kingdom Series A, Series B, Seed Software, SaaS, E-Commerce $786k–$108M
Puma Private Equity
VC Fund
3 United Kingdom, Japan, France Private Equity, Series A Software, Consulting, Retail $2.2M–$14M
Boost VC
VC Fund
3 United States, Canada, United Kingdom Seed, Pre-Seed, Venture - Series Unknown Software, Artificial Intelligence, Blockchain $105k–$6.7M
Gregory O’Shea
Angel
3 United Kingdom Seed Sports, Fitness, Training $2.7M–$6.3M
Downing Ventures
VC Fund
3 United Kingdom, United States, Israel Series A, Seed Software, Health Care, Information Technology $550k–$13M
Nascent Invest
VC Fund
3 Sweden, United Kingdom Seed, Pre-Seed, Venture - Series Unknown Health Care, Video, Fitness $653k–$6.8M
Ayuh Ventures
VC Fund
3 United States, United Kingdom Seed, Pre-Seed, Series A Health Care, Biotechnology, Therapeutics $5M–$12M
Apater Capital
VC Fund
3 United Kingdom, United States Seed, Series A Fitness, Health Care, Medical $1.5M–$11M
Mandeep Singh
Angel
3 United Kingdom, United States, Sweden Seed, Pre-Seed, Series A Artificial Intelligence, Software, Information Technology $500k–$100M
The FSE Group
VC Fund
3 United Kingdom, United States, Canada Seed, Debt Financing Software, Manufacturing, Information Technology $111k–$2.1M
Boost Fund
VC Fund
3 United Kingdom, United States Seed, Pre-Seed, Venture - Series Unknown Information Technology, Wellness, Artificial Intelligence $54k–$469k
Samos Investments
VC Fund
3 United Kingdom, Kenya, Spain Seed, Series A, Pre-Seed E-Commerce, Software, Health Care $223k–$14M
Angel Investment Network
VC Fund
3 United Kingdom, Denmark, United States Seed, Angel, Pre-Seed Software, Information Technology, Health Care $16k–$3.6M
Speedinvest
VC Fund
3 United Kingdom, Germany, Austria Seed, Series A, Pre-Seed Software, FinTech, Financial Services $713k–$33M
Stephanie Davis
Angel
3 United Kingdom Seed Sports, Fitness, Training $2.7M–$6.3M
Felix Capital
VC Fund
3 United Kingdom, United States, France Series A, Series B, Seed E-Commerce, Food and Beverage, Health Care $1.8M–$110M
#adm ventures
VC Fund
3 United States, United Kingdom, China Series A, Series H Food and Beverage, Nutrition, Biotechnology $11M–$33M
Click Ventures
VC Fund
3 United States, Hong Kong, Singapore Seed, Pre-Seed Software, SaaS, Mobile $200k–$2.5M
Nesta Impact Investments
VC Fund
3 United Kingdom, Sweden, Australia Seed, Series A Education, Health Care, SaaS $262k–$10M
Josh Patterson
Angel
3 United Kingdom Seed Sports, Fitness, Training $2.7M–$6.3M
Development Bank of Wales
VC Fund
3 United Kingdom, Australia, United States Seed, Debt Financing Software, Health Care, Manufacturing $18k–$3.8M
Michael Carrick
Angel
3 United Kingdom Seed, Venture - Series Unknown Fitness, Wellness, Health Care $1.5M–$1.5M
West Midlands Academic Health Science Network
VC Fund
2 United Kingdom Seed, Pre-Seed, Convertible Note Health Care, Fitness, Apps $262k–$524k
Fuel Ventures
VC Fund
2 United Kingdom, United States, Ireland Seed, Pre-Seed Software, SaaS, Information Technology $338k–$4.3M
Angels Den
VC Fund
2 United Kingdom, United States, Finland Seed, Angel E-Commerce, Mobile, Software
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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

SFC Capital
VC Fund · London, England, United Kingdom · 11 investments in United Kingdom Fitness startups, 60 in the past 12 months

Discover the UK's leading SEIS Fund, offering tax-efficient investments in innovative startups. Join thousands of savvy investors and raise capital for your business with SFC Capital.

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Investment focus

  • Industry: Artificial Intelligence, Software, Information Technology
  • Stage:Pre-Seed, Seed
  • Geography: United Kingdom, United States, Canada

Investor stats

  • Total investments: 578
  • Round size: Seed $131k–$2.2M; Pre-Seed $173k–$846k
  • Lead/follow: 33% lead, 67% follow
  • Last fund: May invest from a new fund soon — raised $1.9M in 2019

Portfolio highlights

  • Keylr — Services partner for property managers. Book reliable, top-rated professionals for your properties with e-props.
  • Furbnow — Furbnow - Your companion for home improvements for the future
  • Checkboard — Complete your identity verification and payments without the paperwork. Checkboard handles your ID, open banking, and payments from one app.
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Passion Capital
VC Fund · London, England, United Kingdom · 8 investments in United Kingdom Fitness startups

Passion Capital is a partnership of entrepreneurs and operators who are applying our experiences to helping founders and early-stage teams build great digital media/technology companies. We are committed to fostering an ecosystem of technology, collaboration and executional excellence in Europe, and we believe that the criticaldifferentiator and key asset of a successful business is the passion and ability of its founders. We take pride in the calibre and success of all of our founders and teams including but nowhere near limited to GoCardless, Tray.io, Mendeley, Digital Shadows, Adzuna, Smarkets, Ravelin, Tide, Marshmallow, Butternut Box, PolyAI, Lendable and Monzo Bank

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Investment focus

  • Industry: Software, FinTech, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 180
  • Round size: Seed $573k–$6.5M; Series A $2.3M–$14M; Series B $6.3M–$85M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely actively investing — fund raised in 2025

Portfolio highlights

  • geoSurge — Customers don't search. They ask.
  • Secondmind — Helping automotive engineers design better cars, faster.
  • Opensignal — Opensignal is the leading global provider of independent insights into network experience and market performance.
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Northstar Ventures
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 7 investments in United Kingdom Fitness startups

Northstar Ventures invests venture capital in early and later stage, high growth companies tackling global challenges, focusing on climate tech and healthy ageing.

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Investment focus

  • Industry: Software, Health Care, E-Commerce
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Indonesia

Investor stats

  • Total investments: 208
  • Round size: Seed $39k–$2.1M; Series A $295k–$10M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: Likely actively investing — fund raised in 2024

Portfolio highlights

  • H2CHP — H2CHP's Free Piston Engine Technology enables your transition to green energy with the reliability & confidence of fuel flexibility.
  • NunaBio — NunaBio operates as a privately-owned specialist DNA development company. NunaBio engaged in CRO (Contract Research Organizations) and CDMO (Contract Development and Manufacturing Organisation) activities.
  • Advanced Electric Machines — Our magnet free motors help manufacturers build more sustainable vehicles and products. See how we can help you today.
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JamJar Investments
VC Fund · London, England, United Kingdom · 6 investments in United Kingdom Fitness startups

We love, help & invest in early-stage consumer brands.

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Investment focus

  • Industry: E-Commerce, Health Care, Food and Beverage
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 125
  • Round size: Seed $1.1M–$6.5M; Series A $3.4M–$23M
  • Lead/follow: 27% lead, 73% follow
  • Last fund: Likely still investing — raised $100M in 2022

Portfolio highlights

  • Meatly — Good Dog Food creates cultivated meat for healthy pets and a healthy planet
  • Reformed — Reformed: Arabica coffee and ceremonial matcha, enriched with functionality: collagen or creatine, adaptogens and twenty-one vitamins.
  • TrueStart Coffee — TrueStart Coffee offers a range of coffee products, including barista-grade instant coffee and loose coffee bags. The company emphasizes healthy and delicious coffee, sourcing beans and air-roasting them with care.
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Mercia Fund Managers
VC Fund · Henley In Arden, Warwickshire, United Kingdom · 6 investments in United Kingdom Fitness startups

Mercia Asset Management provides equity and debt to UK businesses with growth ambition. We are your investment partners from scale-up to exit.

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Investment focus

  • Industry: Software, Health Care, Biotechnology
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Hungary

Investor stats

  • Total investments: 139
  • Round size: Seed $250k–$2M; Series A $2M–$14M
  • Lead/follow: 67% lead, 33% follow
  • Last fund: May invest from a new fund soon — last raise in 2013

Portfolio highlights

  • Ben — Ben is the all-in-one platform for any company to personalise benefits and reward.Our secret? Marrying a modern software (SaaS) platform with per-employee Mastercards and financial infrastructure. That’s how Ben instantly adds employee choice to your existing benefits, unlocks access to hundreds of additional options through Ben Card, all whilesaving you time and money.
  • Distil.ai — Distil.ai is a software platform that helps businesses to understand their customers’ behavior and identify buying signals.
  • MRC Engineering — MRC Engineering Providing a different option to the UK Rail Industry for Telecoms Design. Nationally renowned design specialists who provide extraordinary ...
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Firestartr
VC Fund · London, England, United Kingdom · 5 investments in United Kingdom Fitness startups

Firestartr helps the most promising digital entrepreneurs take their companies from seed stage to Series A and beyond. Beyond providing capital, they draw on their entrepreneurial successes and senior operational experience with leading technology companies to support sustainable growth in their portfolio. Their deep domain expertise, combinedwith an unrivalled network of advisors, enable us to make meaningful connections at the right time and propel companies with hands-on support.

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Investment focus

  • Industry: Software, Financial Services, FinTech
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States, Spain

Investor stats

  • Total investments: 53
  • Round size: Seed $350k–$4.2M; Series A $3.3M–$37M
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Banked — Banked : Real time payments for consumers, businesses and banks.
  • Qori — Accept a wide variety of cryptocurrencies on your POS terminal or iOS or Android device without handling crypto yourself.
  • Clarisights — Clarisights is the leading marketing analytics platform for Enterprises on G2. Connect, visualize and explore all your marketing data in one place. From questions to insights in minutes.
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Concentric
VC Fund · London, England, United Kingdom · 5 investments in United Kingdom Fitness startups

We partner with sector-defining founders across Europe to create new technologies that disrupt the status quo and solve the problems that matter.

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Investment focus

  • Industry: Financial Services, Software, Bitcoin
  • Stage:Seed, Series A, Series B
  • Geography: United Kingdom, United States, Germany

Investor stats

  • Total investments: 96
  • Round size: Seed $849k–$5.8M; Series A $1.7M–$25M; Series B $1.6M–$225M
  • Lead/follow: 34% lead, 66% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Pockit — Open a prepaid account in 3 minutes online or in-app, get your contactless prepaid card in 2 working days with no credit check.
  • Visium — We help companies unlock transformative and sustainable impact through artificial intelligence; delivering enterprise AI strategy, platforms & MLOps that scale securely and drive measurable ROI.
  • Paypercut — Paypercut is a fintech startup that allows small and mid-scaled merchants to offer Buy Now, Pay Later at checkout via a single integration.
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Redrice Ventures
VC Fund · London, England, United Kingdom · 5 investments in United Kingdom Fitness startups

We support Founders creating premium consumer brands, platforms and related tech solutions.

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Investment focus

  • Industry: Retail, Fitness, Wellness
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: United Kingdom

Investor stats

  • Total investments: 26
  • Round size: Seed $1.5M–$3.7M; Series A $2.7M–$15M; Venture - Series Unknown $3.1M–$4.8M
  • Lead/follow: 62% lead, 38% follow
  • Last fund: May invest from a new fund soon — raised $76M in 2021

Portfolio highlights

  • Epetōme — Epetōme offers gut health supplements focused on digestive health using probiotics, prebiotics and patented capsule technology.
  • Omni — Omni provides Healthy Vegan Dog Food in the UK, made by vets to be a nutritionally complete meal for your dog. Feed your dog all the goodness of plants backed by science.
  • Puresport — Puresport was created to craft the finest, premium-quality natural products to support every element of wellbeing, from pain & recovery, to sleep, focus, mood, stress, and balance.
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SOSV
VC Fund · Princeton, New Jersey, United States · 5 investments in United Kingdom Fitness startups, 75 in the past 12 months

SOSV is a global, deep tech venture capital firm that operates the HAX and IndieBio startup development programs focused on human and planetary health. SOSV invests $500,000 in startups at their inception as they onboard either HAX or IndieBio for a 4-6 month period designed to accelerate the raise of their next institutional round. SOSV joins thelater rounds of HAX and IndieBio graduates. HAX, based in a 35,000 sq ft facility in Newark, NJ, is equipped with machine tools, 3D printers, chemical, electrical and mechanical engineering labs, as well as on-staff engineering and design experts. SOSV's IndieBio has locations in NYC and San Francisco, both of which offer extensive services and facilities to founders including on-site BSL-2 labs, well equipped lab benches and hoods, and advanced lab equipment, such as chromatography equipment.

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Investment focus

  • Industry: Biotechnology, Health Care, Software
  • Stage:Seed, Convertible Note, Pre-Seed
  • Geography: United States, India, United Kingdom

Investor stats

  • Total investments: 1482
  • Lead/follow: no public data

Portfolio highlights

  • MixRift — MIXRIFT - game developers specialized in Mixed Reality
  • unspun — From 3D scan to perfect fitting custom jeans. unspun makes each pair of jeans unique to your actual body and design. On a mission to reduce global carbon emissions by 1%. As seen in Fast Company's World Changing Ideas, Time's Best Inventions, and PopSci's Best of What's New. Welcome to the future of apparel.
  • Mesa Quantum — Unlock the potential of chip-scale quantum sensing for enhanced Position, Navigation, And Timing capabilities. Explore Mesa Quantum's practical solutions.
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Antler
VC Fund · Singapore, Central Region, Singapore · 4 investments in United Kingdom Fitness startups

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

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Investment focus

  • Industry: Software, Artificial Intelligence, Information Technology
  • Stage:Pre-Seed, Seed, Series A
  • Geography: Singapore, Australia, United Kingdom

Investor stats

  • Total investments: 2216
  • Round size: Seed $159k–$4.6M; Pre-Seed $100k–$645k; Series A $4.1M–$29M
  • Lead/follow: 43% lead, 57% follow
  • Last fund: Likely still investing — raised $72M in 2024

Portfolio highlights

  • Praktiki — Praktiki is building the "Decision Layer" for medicine.While medical knowledge doubles every 73 days, frontline clinicians struggle to translate guidelines into practice. Current AI search tools excel at surfacing public data from clinical trials, but fail to capture "how" experts apply that evidence in real-world scenarios.Praktiki fills this gap. We utilise an AI Agentic Creator Engine to capture tacit specialist reasoning and fuse it with public evidence. This feeds a proprietary Expert Knowledge Graph that powers: 1) Microlearning: Case-based modules created 10x faster and which are 170% more effective than traditional education 2) AI Expert Guidance: Real-time decision support synthesising evidence with expert implementation strategies.2025 Traction - our MVP proved that solving the expertise gap drives high engagement: - Registered >10% of UK GPs - 60,000+ modules completed with an 85% completion rate - 51% month-over-month growth - Market-leading NPS of 83We are building a compounding data moat to expand beyond education into clinical intelligence and healthcare data solutions.
  • Mast — Mast is the cloud-native, fully configurable loan origination platform empowering lenders to process applications faster and smarter. We make lending better, smoother and faster.
  • Forti Foods — The mission of Forti Foods is to enhance communities and change lives beyond the plate by fostering resilience and dignity via sustainable food innovation.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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APEX Capital
VC Fund · Cascais, Lisboa, Portugal · 4 investments in United Kingdom Fitness startups

Investing with elite athletes in Sports, Media and Entertainment.

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Investment focus

  • Industry: Sports, Artificial Intelligence, Media and Entertainment
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, Portugal, United Kingdom

Investor stats

  • Total investments: 31
  • Round size: Seed $1M–$7M; Pre-Seed $611k–$2.5M; Series A $3M–$25M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — raised $59M in 2023

Portfolio highlights

  • Marquee — Marquee turns football data into decision-ready insights in seconds, unifying external and internal data and filtering it through your club's sporting DNA.
  • Northern Super League — Northern Super League operates a professional women's soccer league, offering matches, stats, and news online.
  • International Dance League — The Global Professional Dance League Teams: Royal Family, Quick Style, 1MILLION, Jam Republic, Brotherhood, GRV
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Venrex
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Fitness startups, 6 in the past 12 months

Venrex Investment Management is a UK-based venture capital firm that backs creative Founders to launch and build innovative businesses.

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Investment focus

  • Industry: E-Commerce, Fashion, Internet
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 161
  • Round size: Seed $1M–$8.7M; Pre-Seed $425k–$3M; Series A $6M–$18M
  • Lead/follow: 40% lead, 60% follow
  • Last fund: May invest from a new fund soon — last raise in 2019

Portfolio highlights

  • Chexy — Let your rent elevate your lifestyle. Chexy is the new standard for paying rent. We believe that tenants should be able to pay rent digitally and flexibly while building credit and earning rewards.
  • Observable Space — OurSky is a modern developer platform for space applications. We provide real-time observational data and analysis of objects and activities in space. Built as an open, community-driven resource for the new space age engineer.
  • Integral Privacy Technologies — Real-world data, ready for AI.
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Deepbridge Capital
VC Fund · Chester, Cheshire, United Kingdom · 4 investments in United Kingdom Fitness startups

Deepbridge is a different kind of investment manager. They work closely with financial advisers and investors to design innovative products, ranging from investment in technology growth companies to asset-backed renewable energy projects. They also partner with innovative and committed management teams to help UK based companies realise theirpotential and become successful leading-edge businesses.

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Investment focus

  • Industry: Health Care, Biotechnology, Medical
  • Stage:Seed, Series A
  • Geography: United Kingdom, Spain, Australia

Investor stats

  • Total investments: 91
  • Round size: Seed $152k–$2.4M; Series A $2M–$15M
  • Lead/follow: 69% lead, 31% follow
  • Last fund: Likely still investing — raised $1.4M in 2022

Portfolio highlights

  • upLYFT — upLYFT is working on the next generation of smart wearables to help with musculoskeletal issues related to aging. Also working with pro athletes to help sporting individuals train harder and break records.
  • GeneralPractice.AI — GeneralPractice.AI - Infusing Artificial Intelligence into the Fabric of General Practice
  • Spotlight Pathology — Spotlight Pathology develops decision support tools powered by artificial intelligence (AI) to help in the diagnosis of blood cancers.
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NVM Private Equity
VC Fund · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom · 4 investments in United Kingdom Fitness startups

NVM Private Equity Limited is an independently-owned firm of venture capital managers with over 20 years experience of investing in UK businesses. They manage five investment funds, four of which are Venture Capital Trusts (VCTs) and their funds under management exceed £175 million.They are a long-established investor focused on the UK regions,primarily targeting small management buy-outs and growth investment in businesses that are led by high quality incumbent management teams.They have a wide range of skills, interests and backgrounds. That means they bring a thorough and rounded approach to the investment process. They live and work in the UK regions, so are entrenched within their local business communities.

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Investment focus

  • Industry: Software, Information Technology, SaaS
  • Stage:Private Equity, Series A
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 67
  • Round size: Series A $3.9M–$9M; Private Equity $2.6M–$13M
  • Lead/follow: 75% lead, 25% follow
  • Last fund: May invest from a new fund soon — raised $186M in 2018

Portfolio highlights

  • QV Systems — Providers of a leading SaaS CRM, CPQ, order and contract management solution for the automotive and asset finance industries. Proud to be future-ready!
  • Vegetarian Express — With over 35 years of experience and 1200+ plant-based ingredients in our larder, from cutting-edge plant-based meat alternatives to rare and hard-to-find.
  • YorkTest — YorkTest is an award-winning food intolerance & allergy testing company, optimising health and wellbeing with our range of health tests. Order online...
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AlbionVC
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Fitness startups

AlbionVC supports visionary founders and technologies with long-term capital and scale-up know-how. Founded in 1996, it was amongst the first to back leading global success stories such as Booking.com, Egress, Quantexa and Oviva. With £1bn in AUM and over 100 exits successfully realised, it funds venture breakthroughs that drive real outcomes forfounders, investors and society. AlbionVC is the technology investment arm of Albion Capital Group, which is authorised and regulated by the Financial Conduct Authority. For more information please visit: https://albion.vc/

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Investment focus

  • Industry: Software, Information Technology, Health Care
  • Stage:Series A, Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 175
  • Round size: Seed $2.2M–$12M; Series A $3.9M–$19M
  • Lead/follow: 42% lead, 58% follow

Portfolio highlights

  • uMotif — uMotif provides the most modern eCOA/ePRO and eConsent platform designed to power clinical and real-world research.
  • Hussle — Gym membership with total flexibility. Gym passes to no contract gym memberships that you can use in thousands of gyms across the UK. Gym and swim wherever you want to. Stop and start whenever you like.
  • Gravitee — Open Source API Management Platform - Gravitee
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Crowdcube
VC Fund · Exeter, Devon, United Kingdom · 4 investments in United Kingdom Fitness startups

Whether you're a beginner or an experienced investor, we make it simple to buy and sell shares in Europe's most exciting high-growth businesses.

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Investment focus

  • Industry: Food and Beverage, FinTech, Financial Services
  • Stage:Equity Crowdfunding, Convertible Note, Seed
  • Geography: United Kingdom, Spain, France

Investor stats

  • Total investments: 798
  • Round size: Seed $452k–$5.2M; Convertible Note $246k–$3.8M; Equity Crowdfunding $112k–$2.9M
  • Lead/follow: 5% lead, 95% follow
  • Last fund: May invest from a new fund soon — raised $6.5M in 2014

Portfolio highlights

  • ROLEY's — ROLEY'S is redefining beer with Super Natural Elixir technology, cutting calories by 35.8% while preserving full flavour and alcohol content. Created for modern, health-conscious consumers, ROLEY'S delivers a premium beer experience without compromise.
  • Emerald — Comprehensive in-clinic biomarker testing, GP-reviewed results with past health data integration and personalised action plan. Designed to help you understand your risks earlier and act with medical support.
  • When in Rome | B Corp™ — We bring you craft wines made by small, independent producers and sold in convenient, eco-friendly bag-in-boxes at a great price with free delivery.
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24 Haymarket
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Fitness startups

24Haymarket is an investment network which included several highly-experienced private equity and venture capital investors, seasoned entrepreneurs, and senior operators. Investing up to £5 million in growth companies in the UK and Europe. They invested their own capital in direct alignment with entrepreneurs and actively support their growthagenda and join the board of the companies in which they invest. Since inception in 2011, 24Haymarket has invested in more than 50 high-growth businesses.

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Investment focus

  • Industry: Health Care, Software, Biotechnology
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 107
  • Round size: Seed $714k–$3.8M; Series A $1.6M–$16M
  • Lead/follow: 41% lead, 59% follow

Portfolio highlights

  • DefiniGEN — Generate metabolic disease phenotypes in primary-like human cells using the best-in-class human iPSC differentiation platform. Find out more here!
  • Previsico — Discover Previsico's real-time flood forecasting solutions, designed to mitigate risks for businesses and communities worldwide.
  • Kelda Technology — Kelda Technology is a British clean tech business that develops water-in-air shower products that halve water usage and water heating costs through patented shower technology. Kelda Technology has adapted cutting edge automotive and aerospace technology to produce a revolutionary “water-in-air” shower system that halves water use without any lossin performance. Water is broken into droplets to form a comfortable spray which is accelerated using a globally patented jet-type nozzle. Not only does it halve water costs, but also halves associated heating costs.The Kelda shower system holds appeal for a wide range of sectors, including gym and leisure, hotels and accommodation providers, healthcare, and maritime – all industries where water efficiency is key. The product has completed in-market validation and commercial trials, is in manufacture and the company has already signed installation deals with some of the largest leisure operators in the UK and Latin America.Kelda Technology was recently chosen as one of the top 30 cleantech companies in the world at the New Energy Start-Up awards 2016 and was this week shortlisted by the UK Business Angels Association for Best Investment in a Disruptive Tech Business.
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StartUp Health
VC Fund · New York, New York, United States · 4 investments in United Kingdom Fitness startups

Organizing and investing in a global army of entrepreneurs committed to achieving health moonshots

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Investment focus

  • Industry: Health Care, Wellness, Medical
  • Stage:Seed, Pre-Seed
  • Geography: United States, Canada, United Kingdom

Investor stats

  • Total investments: 196
  • Round size: Seed $100k–$4M; Pre-Seed $20k–$800k
  • Lead/follow: 4% lead, 96% follow

Portfolio highlights

  • Jiseki Health — Jiseki is built on the belief that families and communities need and deserve a safety net, and to have peace of mind when things go wrong. We provide access and delivery of key advice, help, products and services through highly scalable SMS technology, powered by a combination of professionals and AI, and sold as a portable life benefit package..Text #help to 543210, to discover Jiseki services.
  • Biome Analytics — Biome is an analytic applications that help cardiovascular teams do their best work. It helps forward thinking hospitals profitably transition and thrive in the new world of healthcare. During COVID-19, Biome has focused on assessing hospital capacity.
  • NEXT Life Sciences — NEXT Life Sciences is developing the revolutionary Plan A™ procedure to bring the only scientifically proven technology in the category - Vasalgel® - to market.
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Future Planet Capital
VC Fund · London, England, United Kingdom · 4 investments in United Kingdom Fitness startups, 7 in the past 12 months

Brilliant Ideas. Brilliant People. Brilliant Minds.

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Investment focus

  • Industry: Biotechnology, Health Care, Software
  • Stage:Seed, Convertible Note
  • Geography: United Kingdom, United States, Spain

Investor stats

  • Total investments: 181
  • Round size: Seed $688k–$5.5M
  • Lead/follow: 7% lead, 93% follow
  • Last fund: Likely still investing — raised $23M in 2022

Portfolio highlights

  • Unloq AI — Unloq is a Decision Intelligence Platform that turns your company data and live market signals into governed strategic recommendations. Approved, tracked, measured.
  • Nourished — At Nourished we create innovative. personalised nutrition stacks that are truly unique to you. Vegan, waste-free and always made to order.
  • K3 Metrology — K3 Metrology is a specialist metrology company commercialising laser‑based 3D coordinate measurement technology developed at the National Physical Laboratory. The company’s platform is designed to provide high‑accuracy, uncertainty‑aware dimensional data in large‑volume industrial environments, supporting inspection and assembly processes inadvanced manufacturing. Its systems integrate into production workflows where traceable measurements are required across complex geometries and large structures. The technology is applied in sectors such as aerospace, defence, and nuclear, where dimensional integrity and process control are critical.
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Ascension
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

Pre-seed and seed investors backing 300+ ambitious founders from day one.

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Investment focus

  • Industry: Software, FinTech, Internet
  • Stage:Seed, Pre-Seed
  • Geography: United Kingdom, United States, Italy

Investor stats

  • Total investments: 240
  • Round size: Seed $229k–$5.1M; Pre-Seed $379k–$2.5M
  • Lead/follow: 23% lead, 77% follow
  • Last fund: Likely still investing — raised $22M in 2024

Portfolio highlights

  • Qureight — Pioneering data curation to solve complex diseases
  • Merx — Grow contactability, data quality and customer lifetime value with AI agents on WhatsApp.
  • GEEIQ — GEEIQ is the intelligence platform brands use to plan, activate and measure marketing in virtual worlds like Roblox, Fortnite and ZEPETO.
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Business Growth Fund
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

BGF is the most active equity investor in the UK and Ireland, providing long-term, minority investment to growing companies.

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Investment focus

  • Industry: Software, Manufacturing, Information Technology
  • Stage:Venture - Series Unknown, Series A
  • Geography: United Kingdom, Ireland, United States

Investor stats

  • Total investments: 416
  • Round size: Series A $3.9M–$21M; Venture - Series Unknown $3.5M–$19M
  • Lead/follow: 85% lead, 15% follow
  • Last fund: Likely still investing — raised $102M in 2022

Portfolio highlights

  • TMT ID — A leading provider of global mobile and device intelligence. We power leading identity providers, A2P SMS messaging companies and financial organisations.
  • UK Flooring Direct — Transform your home with UK Flooring Direct. Shop wood, laminate, & vinyl flooring at great prices with fast UK delivery & expert advice.
  • Thames Card Technology
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Connect Ventures
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

We've been investing in pre-seed and seed stage product companies since 2012, from our home in London.

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Investment focus

  • Industry: Software, SaaS, FinTech
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 163
  • Round size: Seed $669k–$6M; Pre-Seed $1M–$3.7M; Series A $5M–$55M
  • Lead/follow: 51% lead, 49% follow
  • Last fund: Likely still investing — raised $80M in 2023

Portfolio highlights

  • Nexcade — Nexcade AI agents run freight quoting, tenders, rates, bookings, and reporting with your team, visible and controlled at every step.
  • Plain — Plain, a new startup that wants to reinvent support tools. While the customer support space is a competitive industry with big tech companies like Intercom and Zendesk, Plain believes it has a different approach as it focuses on API integrations to make your company’s product and your support platform work hand in hand.
  • Citymapper — The ultimate transport app - iPhone / Android / Web
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Eka Ventures
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

Eka Ventures invests in late Seed/early Series A consumer technology companies that have a positive societal impact. This can be environmental (For example, reducing food waste) or social (For example, delivering elderly care)We are particularly fascinated with two business models: Vertically integrated direct to consumer brands, includingthose that have a logistics aspect to them Market networks We also like companies that power the two business models above We believe in the power of founders to drive this change

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Investment focus

  • Industry: Health Care, Artificial Intelligence, Logistics
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 36
  • Round size: Seed $2.2M–$11M; Pre-Seed $1.6M–$6.7M; Series A $3.3M–$21M
  • Lead/follow: 44% lead, 56% follow
  • Last fund: May invest from a new fund soon — raised $92M in 2021

Portfolio highlights

  • OxCan — Enabling curative cancer treatment through early detection
  • Axle Energy — Connect distributed energy assets to electricity markets. Cut costs, cut carbon, create revenue via a single API integration.
  • DITTO Daily — A New Standard in Menstrual Health. The highest level of clinical trials combined with advanced biotechnology.
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Northern Powerhouse Investment Fund
VC Fund · Sheffield, Sheffield, United Kingdom · 3 investments in United Kingdom Fitness startups, 6 in the past 12 months

Northern Powerhouse Investment Fund (NPIF) is an initiative launched by the government-owned British Business Bank.It is a key part of the government’s ‘Northern Powerhouse’ vision, which aims to end the historic North / South divide and create economic prosperity in the North of England on par with London and the South East.Thegovernment firmly believes that SMEs form the foundation of the region’s future growth. NPIF therefore aims to nurture regional entrepreneurship by providing investment and support for small and medium businesses between 2016 and 2021. NPIF's funding will support new and growing SMEs, create jobs and encourage and attract additional private sector investment.

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Investment focus

  • Industry: Software, Manufacturing, Information Technology
  • Stage:Debt Financing, Seed
  • Geography: United Kingdom, Germany, United States

Investor stats

  • Total investments: 115
  • Round size: Seed $65k–$1.7M; Debt Financing $74k–$753k
  • Lead/follow: 56% lead, 44% follow
  • Last fund: May invest from a new fund soon — raised $524M in 2017

Portfolio highlights

  • Brace-Yourself — Brace-Yourself is a specialist retailer focused on Orthopaedic bracing, sports supports, and rehabilitation equipment.
  • Acrol Air Conditioning — Experts in the design & manufacture of modular, off-site buildings & cabins. sales@acrolmodular.co.uk 0191 477 3500
  • LEXIO TECHNOLOGIES LTD — Transform your legal practice with cutting-edge Proclaim & Actionstep solutions. Experienced consultancy trusted by many UK law firms.
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Superbet Ventures
VC Fund · Bucharest, Bucuresti, Romania · 3 investments in United Kingdom Fitness startups

At the Super Foundation, we champion sports, health, and education, giving back to the communities where we live, work, and play. Our mission is to empower

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Investment focus

  • Industry: Events, Soccer, Fitness
  • Stage:Seed, Venture - Series Unknown
  • Geography: Spain, United Kingdom

Investor stats

  • Total investments: 4
  • Round size: Seed $1.1M–$1.5M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
  • CeleBreak — Play football anytime, anywhere with CeleBreak. Join one of our pick-up games, trainings, tournaments or leagues! Download the app to get started
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DN Capital
VC Fund · Menlo Park, California, United States · 3 investments in United Kingdom Fitness startups

DN Capital is an early-stage venture capital firm that invests primarily in Europe and North America. The firm focuses on companies that plan to establish operations on both sides of the Atlantic, and strives to help its companies build international businesses. Founded in 2000, the company has operations in London and Silicon Valley. DN Capital’sprevious funds are top performers and the firm is one of the lead investors in companies such as Endeca (sold to Oracle), Shazam (one of the world’s leading mobile app), Auto1 (world's largest used car marketplace), Purplebricks (IPO London) and Quandoo (sold to Recruit).

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Investment focus

  • Industry: Software, SaaS, E-Commerce
  • Stage:Series A, Series B, Seed
  • Geography: United States, Germany, United Kingdom

Investor stats

  • Total investments: 342
  • Round size: Seed $786k–$12M; Series A $4M–$25M; Series B $9M–$108M
  • Lead/follow: 24% lead, 76% follow
  • Last fund: May invest from a new fund soon — raised $300M in 2021

Portfolio highlights

  • bonify — Bonify, a Berlin based FinTech-Start-up, enables customers to benefit from their credit scoring and financial data. The company gives customers free and easy access to their credit score and let them upload additional relevant data. Then, it offers tools and personalized recommendations to help optimize the customer’s financial situation.Foundedin 2015 by key executives of McKinsey and Zalando, bonify has received significant funding from internationally leading VCs and successful entrepreneurs.
  • unique.ai — Automate personalized experiences to successfully transform your organization.
  • Contrast — Contrast is a video engagement platform that provides users with the tools to create, edit, distribute, and analyze videos. Their features include themes, hubspot integration, source tracking and UTM management, an on-demand experience, customizable emails, and reminders.
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Puma Private Equity
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

We invest in businesses, providing capital, expertise & partnership to drive transformational change and enable scalable growth. Learn more.

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Investment focus

  • Industry: Software, Consulting, Retail
  • Stage:Private Equity, Series A
  • Geography: United Kingdom, Japan, France

Investor stats

  • Total investments: 38
  • Round size: Series A $2.8M–$14M; Private Equity $2.2M–$7.9M
  • Lead/follow: 92% lead, 8% follow

Portfolio highlights

  • Le Col — Le Col clothing range designed for maximum comfort and form using the most up to date technology in modern fabrics.
  • Semeris — Discover Semeris, an AI-powered platform offering legal document analysis for finance, asset management, and legal firms. Streamline deal insights and decision-making.
  • Ron Dorff — Ron Dorff is a retail fashion company that provides sportswear, underwear, loungewear, and swimwear.
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Boost VC
VC Fund · San Mateo, California, United States · 3 investments in United Kingdom Fitness startups

Boost VC: The Pre-Seed Fund Making Sci-FI a Reality. Investing in crypto, virtual reality, augmented reality, AI, Ocean Tech, Space Tech, human augmentation, exoskeletons and more.

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Investment focus

  • Industry: Software, Artificial Intelligence, Blockchain
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United States, Canada, United Kingdom

Investor stats

  • Total investments: 318
  • Round size: Seed $406k–$6.7M; Pre-Seed $105k–$3M; Venture - Series Unknown $1.7M–$5M
  • Lead/follow: 16% lead, 84% follow
  • Last fund: Likely still investing — raised $100M in 2022

Portfolio highlights

  • Claryx — The hospital immune system. Claryx detects each infection, traces how it's spreading, recommends a response, and confirms that it's gone.
  • SkinBit — SkinBit is a healthtech company that develops AI-powered skin cancer detection, digital mapping, and health monitoring solutions.
  • Polkadot — Products for People.
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Gregory O’Shea
Angel · 3 investments in United Kingdom Fitness startups

Gregory O’Shea is an Irish rugby union player.

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Investment focus

  • Industry: Sports, Fitness, Training
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $2.7M–$6.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Runna — Runna is your personalized running coach. With tailored training plans, world-class coaching and an in-app community to help you achieve your goals, whether you're training for a faster 5k or your first marathon. Download Runna today.
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Downing Ventures
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

The opportunity for institutional investors to access leading UK early stage healthtech businesses

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Investment focus

  • Industry: Software, Health Care, Information Technology
  • Stage:Series A, Seed
  • Geography: United Kingdom, United States, Israel

Investor stats

  • Total investments: 131
  • Round size: Seed $550k–$4.7M; Series A $3.2M–$13M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: May invest from a new fund soon — raised $2.8M in 2014

Portfolio highlights

  • TidalSense — CRiL was formed in April 2013 specifically to develop innovative medical devices to diagnose and manage respiratory conditions. They have been building a platform technology, N-Tidal, based on the measurement and analysis of tidal breathing CO2 throughout the entire breath.
  • Baby2Body — Nearly 3 million women have used Baby2Body during their fertility, pregnancy, and postpartum journeys. Helping women around the world live healthier and happier with personalized fitness, nutrition, and wellness programs.
  • Hummingbird Technologies — Hummingbird Technologies is an artificial intelligence SaaS platform using the latest deep learning and computer vision techniques along with proprietary algorithms to provide actionable intelligence to farmers and agri-businesses at key decision-making times in the growing season. The company analyses remote sensing data to help farmers identifyearly problems in their crops such as crop health, disease risk & detection, weed mapping and yield prediction as well as valuable information such as canopy coverage, plant counting, size and biomass estimation, with the objective of optimising inputs and maximising efficiency. Hummingbird began operating in 2016 and since then has covered in excess of >500,000 hectares of arable crops for farmers and agri-businesses. Their platform is utilised at key decision-making points in the growing season to allow intelligent and specific information to inform chemical or operational input decisions that decrease costs and improve outputs.
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Nascent Invest
VC Fund · 3 investments in United Kingdom Fitness startups

Nascent Invest

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Investment focus

  • Industry: Health Care, Video, Fitness
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: Sweden, United Kingdom

Investor stats

  • Total investments: 6
  • Round size: Seed $653k–$6.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • AlgoDx — Data-Driven Precision Medicine.
  • PreVet — PreVet is a privately held company that is developing a digital tool for communication between pet owners and veterinarians.
  • Hormona — Hormona is on a mission to revolutionize hormonal health through the use of home testing & AI to provide women with the first end-to-end solution.
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Ayuh Ventures
VC Fund · 3 investments in United Kingdom Fitness startups

Ayuh Ventures is an early stage longevity fund investing in technologies focused on addressing mental health, neurological disorders, inflammatory diseases, sexual & reproductive health, and aging

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Investment focus

  • Industry: Health Care, Biotechnology, Therapeutics
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United States, United Kingdom

Investor stats

  • Total investments: 10
  • Round size: Seed $5M–$12M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Gilgamesh Pharmaceuticals — We develop novel medicines that harness the therapeutic promise of psychedelics to revolutionize the treatment of mental illness
  • Kanna Health — Kanna Health is a preclinical stage biopharma company developing novel therapeutics from kanna alkaloids to alleviate patient suffering and unmet medical needs.
  • Samphire Neuroscience — Samphire Neuroscience builds clinically validated neurotechnology to support women across their lives. Our wearable devices, Nettle™ and Lutea™, are built on the same underlying brain-stimulation technology, targeting neural pathways involved in pain, mood, stress, and sleep regulation. - Lutea™ is available globally as a wellness device. Itstimulates the same regions of the brain to support stress regulation, sleep, and recovery - key drivers of readiness and long-term performance - allowing athletes and teams to move beyond wellbeing education alone to practical, evidence-based intervention. - Nettle™ is a CE-marked (EU and UK regulated), drug- and hormone-free device that has been clinically shown to improve pain, mood, functionality, and the ability to train during the menstrual cycle, with measurable benefits after one month of use - supporting athletes to maintain training intensity and movement quality during their period. - The Samphire App is the platform controlling all Samphire hardware products with the use of CycleSync™ AI technology: the only one of its kind to support personalized neurotechnology use for women.
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Apater Capital
VC Fund · Leeds, Leeds, United Kingdom · 3 investments in United Kingdom Fitness startups

100% satisfaction guaranteed. Hassle-free shopping. We help you find the right domain name.

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Investment focus

  • Industry: Fitness, Health Care, Medical
  • Stage:Seed, Series A
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 5
  • Round size: Seed $1.5M–$3.3M; Series A $11M–$11M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • MiiCare — MiiCare collaborated with older adults, families, and caregivers to co-design an AI Home Care Platform that transforms the home into safe, healthy, and connected space for aging individuals. Our comprehensive packages empower active aging, prioritizing prevention through a personalized, human-centred approach to healthy living. By consideringhealth determinants like the physical environment, vital signs, and mental well-being, we utilize telehealth devices, passive sensors, acoustic sensing, and AI-driven digital therapeutics to drive outcomes. Our conversational AI, Monica, acts as a Digital Health Coach, engaging with users, monitoring their home, and promptly alerting caregivers of any behavior or health changes. Monica ensures medication adherence, motivates healthy habits, and integrates personalized digital therapeutics content. MiiCare reduces care costs, staff burden, and hospitalizations significantly, with industry-leading engagement according to our customers.
  • Nourished — At Nourished we create innovative. personalised nutrition stacks that are truly unique to you. Vegan, waste-free and always made to order.
  • Remedy Health Media — HealthCentral blends clinical insight with lived experience, offering trusted health information and support for chronic and serious conditions.
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Mandeep Singh
Angel · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups, 9 in the past 12 months

Mandeep Singh is an Angel investor at multiple firms. He previously was the founding CEO at Trouva. Mandeep Singh studied Physics at the University of Cambridge.

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Investment focus

  • Industry: Artificial Intelligence, Software, Information Technology
  • Stage:Seed, Pre-Seed, Series A
  • Geography: United Kingdom, United States, Sweden

Investor stats

  • Total investments: 86
  • Round size: Seed $2M–$14M; Pre-Seed $500k–$5.1M; Series A $3M–$100M
  • Lead/follow: 1% lead, 99% follow

Portfolio highlights

  • Zalos — Automate repetitive Finance workflows without changing your Finance systems. AI agents that connect, act, and audit across ERPs, banks, and invoicing platforms.
  • Zaro — Your context, your governance, your data with apps and agents on top. Owned by you, live in hours.
  • Newly — Newly is the easiest way to build and ship cross-platform mobile apps — no senior engineering team required.Our mission is to empower a new generation of builders to launch high-quality native mobile apps without getting blocked by code, complexity, or cost.We’re building the first truly accessible mobile app development tool — combining thespeed of no-code with the power of real code when you need it — and opening the door for the estimated 99.5% of people who currently can’t build mobile apps on their own.Newly is used by early-stage founders, junior developers, designers, and product teams who want to ship faster and smarter.
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The FSE Group
VC Fund · Camberley, Surrey, United Kingdom · 3 investments in United Kingdom Fitness startups

FSE C.I.C. is an independent not-for-profit Community Interest Company (C.I.C.) whose surpluses are reinvested in the business, rather than being driven by the need to maximise profit for shareholders and owners. FSE C.I.C. has a number of subsidiary companies to deliver its funds and services, which are collectively referred to as The FSE Group.All regulated activities are delivered through FSE Fund Managers Limited, which is authorised and regulated by the Financial Conduct Authority.

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Investment focus

  • Industry: Software, Manufacturing, Information Technology
  • Stage:Seed, Debt Financing
  • Geography: United Kingdom, United States, Canada

Investor stats

  • Total investments: 205
  • Round size: Seed $312k–$2.1M; Debt Financing $111k–$786k
  • Lead/follow: 71% lead, 29% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • Alvant — Alvant is an advanced materials technology group specialising in the design, development and production of aluminium composite components for demanding engineering applications.
  • Spotta — Spotta's smart pest systems help pest control monitor and identify pests. Solutions for hospitality, care homes, agriculture, farming and forestry.
  • Amino
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Boost Fund
VC Fund · St. Helier, NA - Jersey, Jersey · 3 investments in United Kingdom Fitness startups

Capital Pilot is a Boost Fund that provides entrepreneurs with the opportunity to gain access to fast, data-driven investment. Apply now for an Investability Rating and see if you qualify for automatic funding!

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Investment focus

  • Industry: Information Technology, Wellness, Artificial Intelligence
  • Stage:Seed, Pre-Seed, Venture - Series Unknown
  • Geography: United Kingdom, United States

Investor stats

  • Total investments: 48
  • Round size: Seed $54k–$309k; Pre-Seed $61k–$469k
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Auxeris | AuxPay — Auxeris is a SaaS infrastructure platform powering independent recruiters and recruitment teams globally.The platform provides end-to-end tooling across candidate sourcing, client acquisition, workflow automation, and embedded payments through AuxPay.AuxPay enables compliant, cross-border fee collection, invoicing, and payout infrastructure builton Stripe Connect, removing operational and financial friction for recruiters and hiring companies. Auxeris is designed to replace the need for traditional agency infrastructure, enabling recruiters to operate independently while accessing enterprise-grade tooling and global payment capabilities.
  • Hotel Manager — Hotel Manager is the platform for delivering modern experiences to guests, wherever they are. Launch and build your hotel app in no time and manage your growth easily. All in one platform with zero technical knowledge required.
  • Boxspring Entertainment — Box Media are a creative media-on-demand production company. Redefining Normal. Reinventing Learning.
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Samos Investments
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

Samos Investments is a private equity investor with a focus on high-growth European businesses.Samos invests across a range of sectors including digital media, e-commerce, retail, financial services, energy and natural resources.Samos takes a proactive approach with its portfolio companies, working alongside many of the US and Europe’s topventure funds, family offices and private investors.The Samos Partners are also active angel/seed investors.

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Investment focus

  • Industry: E-Commerce, Software, Health Care
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, Kenya, Spain

Investor stats

  • Total investments: 57
  • Round size: Seed $223k–$4M; Pre-Seed $1.1M–$2.6M; Series A $1.6M–$14M
  • Lead/follow: 26% lead, 74% follow

Portfolio highlights

  • Jude — Science-backed food supplement that makes you feel empowered, not embarrassed.
  • Round Treasury — Put your startup cash on autopilot. Maximise your runway with smart deposits and withdrawals from your account, safeguarded and administered by regulated brokers.
  • Electric Twin — Ask your audience anything and get research-grade answers in seconds. Electric Twin builds synthetic audiences from your customer data. 96% accurate, validated by LSE.
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Angel Investment Network
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

The UK Angel Investment Network connects business entrepreneurs with Angel Investors. Find an Investor for your business, or access a network of investment opportunities.

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Investment focus

  • Industry: Software, Information Technology, Health Care
  • Stage:Seed, Angel, Pre-Seed
  • Geography: United Kingdom, Denmark, United States

Investor stats

  • Total investments: 54
  • Round size: Seed $265k–$3.6M; Angel $556k–$2M; Pre-Seed $16k–$777k
  • Lead/follow: 39% lead, 61% follow

Portfolio highlights

  • TaqFlow — TaqFlow provides secure, instant cross-border B2B payments across Central Asian markets to help businesses send, receive and settle payments quickly.
  • Aura — Aura exists to celebrate what's most important in life. Let's think about life together, and plan a funeral that truly reflects those you love.
  • Loxa — Bolt Cover has rebranded to Loxa. A new name, but the same trusted product protection solutions for retailers, enhancing conversions and customer trust with easy integrations.
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Speedinvest
VC Fund · Vienna, Wien, Austria · 3 investments in United Kingdom Fitness startups

Speedinvest is a globally active European venture capital firm built on a simple belief: many move more. From six offices across EMEA, our sector-focused investment teams back relentless founders from pre–Seed to Growth with long-term conviction, providing day-one access to our global network of corporate customers, experts, industry leaders, andtop-tier follow-on investors to scale smarter and faster. Building lasting companies like Bitpanda (Austria), Moove (Nigeria), Gigs (U.S.), Tide (UK), ARX Robotics (Germany), Wayflyer (Ireland), GoStudent (Austria), Seqera Labs (Spain), and Cylib (Germany) — together. Big ideas may start with one. But scaling and winning take The Power of More.

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Investment focus

  • Industry: Software, FinTech, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Kingdom, Germany, Austria

Investor stats

  • Total investments: 603
  • Round size: Seed $1M–$8M; Pre-Seed $713k–$3.8M; Series A $4.1M–$33M
  • Lead/follow: 41% lead, 59% follow
  • Last fund: Likely still investing — raised $384M in 2022

Portfolio highlights

  • Findery — Find and leave notes anywhere in the world, discover local knowledge, hidden secrets, and exciting stories. Share your travel knowledge, geoblog, or local news!
  • Facility — Flexkeeping is a Hotel Operations Platform designed to help teams automate and collaborate like never before.
  • Polaron — Material Design. Supercharged with AI.
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Stephanie Davis
Angel · Leeds, Leeds, United Kingdom · 3 investments in United Kingdom Fitness startups

Stephanie Davis

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Investment focus

  • Industry: Sports, Fitness, Training
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $2.7M–$6.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Runna — Runna is your personalized running coach. With tailored training plans, world-class coaching and an in-app community to help you achieve your goals, whether you're training for a faster 5k or your first marathon. Download Runna today.
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Felix Capital
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

A Venture Capital Firm for the creative class

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Investment focus

  • Industry: E-Commerce, Food and Beverage, Health Care
  • Stage:Series A, Series B, Seed
  • Geography: United Kingdom, United States, France

Investor stats

  • Total investments: 148
  • Round size: Seed $1.8M–$22M; Series A $5M–$52M; Series B $12M–$110M
  • Lead/follow: 38% lead, 62% follow
  • Last fund: Likely still investing — raised $600M in 2022

Portfolio highlights

  • Athos — Athos uses EMG real-time biofeedback to help you go from guessing to knowing if you are performing at your best. #BuildBetterAthletes
  • Intropy AI — Intropy increases distributor profitability by automating inventory and pricing decisions, at scale, across your distribution network.
  • Polysense — Increase yield, reduce waste, and optimize food production with Polysense's AI-powered inline quality control. Real-time data for potatoes, bakery & more.
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#adm ventures
VC Fund · Lugano, Ticino, Switzerland · 3 investments in United Kingdom Fitness startups

#adm ventures is an advisory firm focused on digital and tech companies. The firm delivers a full range of products and services that can assist entrepreneurs and companies with creating a successful online business presence.

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Investment focus

  • Industry: Food and Beverage, Nutrition, Biotechnology
  • Stage:Series A, Series H
  • Geography: United States, United Kingdom, China

Investor stats

  • Total investments: 10
  • Round size: Series A $11M–$33M
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • Coinbase — Coinbase is an online platform for digital currency transactions, enabling merchants, consumers, and traders to buy, sell, and store cryptocurrencies. The company provides Bitcoin wallet services, allowing users to manage digital assets and conduct transactions. Coinbase offers merchant payment processing tools, supporting businesses in integratingcryptocurrency payments. It facilitates secure digital currency exchanges, assisting users in navigating blockchain-based financial transactions.
  • Nourished — At Nourished we create innovative. personalised nutrition stacks that are truly unique to you. Vegan, waste-free and always made to order.
  • Air Protein — Air Protein is a startup that aims to develop sustainable protein made from thin air. Using a proprietary probiotic process, Air Protein develops protein-enriched food made from CO2. This revolutionary new protein source can be used to make meat-free burgers, protein-enriched pasta, cereals, beverages, and more.Air Protein has been developed byKiverdi, a California-based biotechnology company.
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Click Ventures
VC Fund · Hong Kong, Hong Kong Island, Hong Kong · 3 investments in United Kingdom Fitness startups

Click Ventures is a Seed to Series A venture capital firm investing in highly scalable technology startups across promising sectors.

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Investment focus

  • Industry: Software, SaaS, Mobile
  • Stage:Seed, Pre-Seed
  • Geography: United States, Hong Kong, Singapore

Investor stats

  • Total investments: 52
  • Round size: Seed $250k–$2.5M; Pre-Seed $200k–$2.2M
  • Lead/follow: 2% lead, 98% follow

Portfolio highlights

  • Reby — Reby is a European multinational company involved in the design, construction, financing, operation (DBFO) and maintenance of public sharing transport infrastructure. Today, Reby is the Southern Europe leader in the micromobility field, with over 15 agreements with public administrations. The company was founded by four entrepreneurs (Pep Gómez,Kiran Thomas, Cristina Castillo, and Guillem Pagès) in 2018 as a micromobility operator, winning the first public tender in Europe for kickscooters, in the city of Zaragoza (Spain). During the COVID-19 pandemic, the company increased its R&D efforts, expanding into the MaaS (mobility-as-a-service) economy and the investment banking/franchising business for public administrations (through PPPs), public utility companies, as well as SMEs.
  • Oddup — Trade on real-world outcomes with our unique Yes/No/Maybe model. Crypto, FX, indices, commodities, and more.
  • Bite Investments — Access alternative investments in a seamless, end-to-end investment process. Bite's financial technology platform expands access to alternative investments.
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Nesta Impact Investments
VC Fund · London, England, United Kingdom · 3 investments in United Kingdom Fitness startups

Nesta Impact Investments backs innovative businesses that focus on creating social and environmental good

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Investment focus

  • Industry: Education, Health Care, SaaS
  • Stage:Seed, Series A
  • Geography: United Kingdom, Sweden, Australia

Investor stats

  • Total investments: 40
  • Round size: Seed $262k–$2.5M; Series A $466k–$10M
  • Lead/follow: 33% lead, 67% follow
  • Last fund: Likely still investing — raised $65M in 2022

Portfolio highlights

  • Gaia Learning — Gaia Learning are a special online school dedicated to children with additional needs. We help kids with ADHD, ADD, OCD, PDA and Autism, learn online.
  • Aira — Aira operates as a clean energy-tech company.
  • martee ai — Reduce Wastage, Unlock Revenue, Maximise Profit. Martee ai is the only demand forecasting tool tailored for the food-on-the-go industry.
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Josh Patterson
Angel · 3 investments in United Kingdom Fitness startups

Josh Patterson

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Investment focus

  • Industry: Sports, Fitness, Training
  • Stage:Seed
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $2.7M–$6.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Runna — Runna is your personalized running coach. With tailored training plans, world-class coaching and an in-app community to help you achieve your goals, whether you're training for a faster 5k or your first marathon. Download Runna today.
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Development Bank of Wales
VC Fund · Cardiff, Cardiff, United Kingdom · 3 investments in United Kingdom Fitness startups

Development Bank of Wales is an independent company, providing commercial funding to Welsh SMEs. They invests private and public funds, including EU funds.

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Investment focus

  • Industry: Software, Health Care, Manufacturing
  • Stage:Seed, Debt Financing
  • Geography: United Kingdom, Australia, United States

Investor stats

  • Total investments: 248
  • Round size: Seed $360k–$3.3M; Debt Financing $18k–$3.8M
  • Lead/follow: 60% lead, 40% follow
  • Last fund: May invest from a new fund soon — raised $25M in 2018

Portfolio highlights

  • Wagonex — Car subscription is the new, all-inclusive, flexible alternative to leasing. No large downpayment and a single fixed monthly payment. Just add fuel and go.
  • Jehu Group — The Jehu Group is a third generation family owned business with over 80 years of successful trading history.We mange our operations on a day-to-day basis through three trading subsidiaries. Each subsidiary is supported by Jehu Group Limited which provides finance, HR, technical and procurement functions.In all of our markets, we position ourselvesas a dynamic and bespoke alternative to national contractors and house builders and are proud of our strong reputation in the market place.
  • Reacta Biotech — Reacta Biotech has been established to develop, manufacture and commercialise oral food challenge materials to pharmaceutical standards of Good Manufacturing Practice (GMP).
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Michael Carrick
Angel · 3 investments in United Kingdom Fitness startups

Michael Carrick is an English professional football coach.

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Investment focus

  • Industry: Fitness, Wellness, Health Care
  • Stage:Seed, Venture - Series Unknown
  • Geography: United Kingdom

Investor stats

  • Total investments: 3
  • Round size: Seed $1.5M–$1.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GoJoe — Ditch the step challenge apps and employee engagement platforms and boost inclusivity and engagement with GoJoe.The employee engagement and wellbeing app that people actually use.
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West Midlands Academic Health Science Network
VC Fund · 2 investments in United Kingdom Fitness startups

West Midlands Academic Health Science Network

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Investment focus

  • Industry: Health Care, Fitness, Apps
  • Stage:Seed, Pre-Seed, Convertible Note
  • Geography: United Kingdom

Investor stats

  • Total investments: 4
  • Round size: Seed $262k–$524k
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Oto Health — Take back control of your tinnitus with Oto, the app built by doctors that teaches you how to stop noticing the ringing using clinically proven techniques. Includes CBT, targeted mindfulness, and relaxation. 86% users experience benefits after just 1 month.
  • Kaido — Transform how your people engage with wellbeing and sustainability. Powered by engagement data from over 500,000+ employees worldwide.
  • Health Centrified — Health Centrified, a Birmingham, UK-based developer of a communication platform which offers secure digital access to healthcare services.The company intends to use the funds to support the development, evaluation and commercialisation of its software platform.
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Fuel Ventures
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Fitness startups

Fuel Ventures - a leading early stage seed / growth stage EIS Fund based in London, UK. Investing in the most ambitious technology companies.

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Investment focus

  • Industry: Software, SaaS, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: United Kingdom, United States, Ireland

Investor stats

  • Total investments: 220
  • Round size: Seed $851k–$4.3M; Pre-Seed $338k–$1.7M
  • Lead/follow: 76% lead, 24% follow

Portfolio highlights

  • Odore — We work with leading brands building targeted digital sampling campaigns. Expert campaign support team & rapid global fulfilment network.
  • Yavrio — Yavrio links your bank accounts to your finance system using Open Banking. Gain centralized access, real-time insights, and secure transactions with 14,000+ banks in 20 countries.
  • Spendkey — Spendkey's intelligent spend analytics solution helps businesses transform raw spend data into actionable insights to enable better business decisions, optimise costs and maximise savings
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Angels Den
VC Fund · London, England, United Kingdom · 2 investments in United Kingdom Fitness startups

Angels Den is an angel-led investment platform that connects fast-growing companies with experienced investors.

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Investment focus

  • Industry: E-Commerce, Mobile, Software
  • Stage:Seed, Angel
  • Geography: United Kingdom, United States, Finland

Investor stats

  • Total investments: 92
  • Lead/follow: no public data

Portfolio highlights

  • AAZZUR — One-stop-shop for APIs and embeddable Front-end-modules connected to a smart marketplace for BaaS- and Fintech-Services
  • OnCare — Home care software | care management system
  • SupaPass — The most powerful content app maker on the market. Finally have all of your content, audience & paywall in one place to turn your audience into a business.
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Fitness Investor funding in United Kingdom at a glance

Stats across 480 deals from 532 investors.

532
investors
in United Kingdom Fitness startups
480
deals
in United Kingdom Fitness startups
$900k
median round
in United Kingdom Fitness startups
39%
lead investors
lead at least one round
33%
Seed
most common funding stage
73/27
VC / Angel
share of investor count

Access all 532 investors in United Kingdom Fitness startups.

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