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Top 20 Retail Startup Investors in Uruguay (September 2026)

The most active venture capital funds and angel investors investing in Uruguay Retail startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Uruguay Retail startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Caravela Capital
VC Fund
4 Brazil, Mexico, United States Seed, Series A, Pre-Seed Information Technology, Financial Services, E-Commerce $340k–$86M
Olist
VC Fund
3 Brazil, Uruguay Pre-Seed, Seed B2B, Retail, Software $650k–$7M
IC Ventures
VC Fund
3 Uruguay, United States Seed, Pre-Seed FinTech, Software, Banking $200k–$7M
Quona Capital
VC Fund
2 India, Brazil, Indonesia Series A, Seed, Series B Financial Services, FinTech, Finance $3M–$87M
Broadhaven Capital Partners
VC Fund
2 United States, Mexico, Brazil Series A, Seed, Series B Financial Services, FinTech, Software $2.5M–$104M
Mouro Capital
VC Fund
2 United States, United Kingdom, Spain Series B, Series A, Series C Financial Services, FinTech, Finance $5M–$150M
ANII
VC Fund
2 Uruguay, Chile, Brazil Pre-Seed, Grant, Seed Software, Information Technology, Retail $20k–$2M
Grupo Axo
VC Fund
2 Uruguay Seed, Corporate Round Retail, Fashion, Online Portals
Paulo Piccini
Angel
2 Brazil, Uruguay Seed, Pre-Seed Marketplace, Retail, E-Commerce $77k–$2M
Marcos Vercelli-Forster
Angel
2 United Kingdom, Mexico, Uruguay Seed, Angel, Equity Crowdfunding Software, Marketplace, Financial Services $1.6M–$4.9M
Endeavor Catalyst
VC Fund
1 United States, Brazil, Mexico Series B, Series A, Series C Software, Information Technology, E-Commerce $5.3M–$200M
Luxor Capital Group
VC Fund
1 United States, Spain, Germany Series A, Seed, Series B E-Commerce, Logistics, Food Delivery $237k–$68M
IGNIA
VC Fund
1 Mexico, United States, Brazil Seed, Series A, Series B FinTech, Financial Services, Software $383k–$42M
Federico Colella
Angel
1 Uruguay Seed B2B, Retail, E-Commerce
Mariano De Larrobla
Angel
1 Uruguay Seed B2B, Retail, E-Commerce
Maria Frances
Angel
1 United Kingdom, France, Sweden Seed, Series A, Angel Fashion, Marketplace, B2B $2.4M–$30M
Diego Dzodan
Angel
1 Uruguay Seed B2B, Retail, E-Commerce
Wollef Ventures
VC Fund
1 Mexico, Argentina, Colombia Seed, Series A, Pre-Seed FinTech, E-Commerce, Financial Services $500k–$40M
Sergio Oberlander
Angel
1 Uruguay Seed, Pre-Seed B2B, Retail, Content
ThredUp
VC Fund
1 Uruguay Corporate Round Retail, Fashion, Online Portals
Access all 24 investors in Uruguay Retail startups.

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822 industries, 177 countries. Updated daily. Emails and phones included.

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Investor list

Caravela Capital
VC Fund · Curitiba, Parana, Brazil · 4 investments in Uruguay Retail startups, 7 in the past 12 months

Brazilian Venture Capital firm investing in early-stage companies in Latam

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Investment focus

  • Industry: Information Technology, Financial Services, E-Commerce
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Brazil, Mexico, United States

Investor stats

  • Total investments: 69
  • Round size: Seed $340k–$6.4M; Pre-Seed $600k–$2.3M; Series A $3M–$86M
  • Lead/follow: 17% lead, 83% follow
  • Last fund: Likely still investing — raised $47M in 2022

Portfolio highlights

  • Robbin — Robbin is leading a revolution to change how 21 million SMBs fund $2.5 trillions in B2B Payments. Employing an innovative underwriting approach, Robbin leverages BRL 3 trillion in card receivables as collateral to underwrite a one-of-a-kind business credit card for underserved entrepreneurs.
  • Trinio — Creating new experiences and technologies that empower merchants to build better and lasting relationship directly with their clients
  • aviva — Aviva is building an AI-powered digital bank for Latin America’s underserved communities. While determined to fuel Latin America’s ongoing emergence of a new middle class with a fully-fledged portfolio of inclusive financial services, Aviva’s initial go-to-market concentrates on unsecured credit products for individuals and nano-businesses inMexico.As most of the underbanked 40+ million Mexicans live in small and medium-sized towns, Aviva builds a bridge to those living in remote communities with its physical onboarding kiosks. These nano-branches provide a documentless 3-minute video onboarding for everyone in need of liquidity. Novel AI-based technology, including natural language processing, allows Aviva to match customers’ spoken word to the fields of a comprehensive real-time credit application. Transforming speech to text and inferring emotions and personality from the visual layer of the application video gives Aviva an edge in scoring thin-file customers. Leveraging these novel risk models, Aviva aims to provide the lowest interest rates available to today’s underserved.
Show all investments...

Olist
VC Fund · Curitiba, Parana, Brazil · 3 investments in Uruguay Retail startups

Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.

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Investment focus

  • Industry: B2B, Retail, Software
  • Stage:Pre-Seed, Seed
  • Geography: Brazil, Uruguay

Investor stats

  • Total investments: 4
  • Round size: Seed $2M–$7M; Pre-Seed $650k–$2M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
  • FLOKI Technologies — 1,536 Followers, 1,821 Following, 136 Posts - See Instagram photos and videos from FLOKI Compras (@floki_compras)
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IC Ventures
VC Fund · Montevideo, NA - Uruguay, Uruguay · 3 investments in Uruguay Retail startups

IC Ventures selects startups with potential for disruption, scaling, and value generation in technology applied to financial services (Fintech) and Artificial Intelligence (AI).ICV members have acquired extensive experience in providing effective and relevant support to entrepreneurs that reduces or neutralizes some of the most frequent risksthat lead to the failure of entrepreneurs and allows them to make the most of the opportunities that are they present them both for business and for securing financing.

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Investment focus

  • Industry: FinTech, Software, Banking
  • Stage:Seed, Pre-Seed
  • Geography: Uruguay, United States

Investor stats

  • Total investments: 14
  • Round size: Seed $200k–$7M; Pre-Seed $250k–$2M
  • Lead/follow: 21% lead, 79% follow

Portfolio highlights

  • Akua — Transformative payments infrastructure, Akua's cloud-native platform offers acquiring-as-a-service for all payment rails
  • Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
  • Polyhedra Network — Trust, safety, and data protection at the core of every decision.
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Quona Capital
VC Fund · Washington, District of Columbia, United States · 2 investments in Uruguay Retail startups, 10 in the past 12 months

Quona Capital invests in fintech innovators that are advancing financial inclusion around the globe. Through our investments, Quona aims to deliver outstanding financial returns while making a lasting and positive impact on the world.

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Investment focus

  • Industry: Financial Services, FinTech, Finance
  • Stage:Series A, Seed, Series B
  • Geography: India, Brazil, Indonesia

Investor stats

  • Total investments: 217
  • Round size: Seed $3M–$10M; Series A $3.1M–$25M; Series B $8M–$87M
  • Lead/follow: 42% lead, 58% follow
  • Last fund: Likely still investing — raised $332M in 2022

Portfolio highlights

  • Jusfy — Jusfy offers legal services and consulting for individuals and business organizations.
  • Jem — We give employers the ability to send company-wide communications, deliver payslips, manage leave & give employees access to their earnings, via WhatsApp.
  • Cordant — A single operational picture across every system money moves through. Your team acts on what's happening, not what already happened.
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Broadhaven Capital Partners
VC Fund · New York, New York, United States · 2 investments in Uruguay Retail startups

Broadhaven is an independent merchant bank advising and investing in financial services.

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Investment focus

  • Industry: Financial Services, FinTech, Software
  • Stage:Series A, Seed, Series B
  • Geography: United States, Mexico, Brazil

Investor stats

  • Total investments: 53
  • Round size: Seed $2.5M–$8.5M; Series A $7.5M–$65M; Series B $25M–$104M
  • Lead/follow: 2% lead, 98% follow

Portfolio highlights

  • Conta Simples — Conta Simples is the all-in-one finance plataform. The union of checking account, expense management software and corporate cards in one place. We bring peace to finance teams and entrepreneurs. Control, visibility, autonomy and decentralization of payments for SMBs in Latam.
  • MRP — MRP is a healthcare technology and marketplace platform helping aesthetic providers buy, sell, finance, service, and scale with new and pre-owned medical devices.
  • Pluto Financial Technologies — Pluto unlocks liquidity for investors in alternative assets. Access a non-recourse credit line without selling your portfolio.
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Mouro Capital
VC Fund · London, England, United Kingdom · 2 investments in Uruguay Retail startups

Mouro Capital is a venture capital firm that targets early to growth fintech investment opportunities across Europe, North America and Latin America.

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Investment focus

  • Industry: Financial Services, FinTech, Finance
  • Stage:Series B, Series A, Series C
  • Geography: United States, United Kingdom, Spain

Investor stats

  • Total investments: 116
  • Round size: Series A $5M–$25M; Series B $14M–$68M; Series C $30M–$150M
  • Lead/follow: 32% lead, 68% follow
  • Last fund: Likely actively investing — fresh fund, raised $399M in 2026

Portfolio highlights

  • Forage — Forage is a third-party payment processor (TPP) and a pin provider that authenticates and processes EBT recipients and transactions. Forage makes it easier for grocers to accept SNAP EBT payments online. Forage guides merchants through the USDA application process and tech integration for merchants, taking most of the burden off retailers.Foragedemocratizes access to government benefits and helps underserved Americans easily access their benefits online. Forage works with multiple grocers and platforms such as Shopify and Flashfood to accept SNAP EBT payments online.
  • Alinia AI — Alinia AI is an alignment platform that allows enterprises to implement generative AI in a safe and controlled manner, governed by their rules and operations.
  • Transparency Analytics — Transparency Analytics is a company that offers banking and financial services.
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ANII
VC Fund · Montevideo, NA - Uruguay, Uruguay · 2 investments in Uruguay Retail startups

The National Agency for Research and Innovation (ANII) is a government agency that promotes research and application of new knowledge to productive and social reality of the country. ANII available to the public funding for research projects, scholarships national and international graduate programs and incentive programs for innovativeentrepreneurship and culture, both in the private and public sectors.ANII developed the National Research System, a program of national economic researchers categorized based on a strict evaluation system incentives. He also created the Portal Timbo, which allows free access to all kinds of scientific publications worldwide for all Uruguayans.

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Investment focus

  • Industry: Software, Information Technology, Retail
  • Stage:Pre-Seed, Grant, Seed
  • Geography: Uruguay, Chile, Brazil

Investor stats

  • Total investments: 19
  • Round size: Seed $100k–$2M; Grant $20k–$100k; Pre-Seed $25k–$200k
  • Lead/follow: 37% lead, 63% follow

Portfolio highlights

  • Sofi — Over-indebtedness is a problem that is often seen as a dead end. This perspective can generate a mental state of irritability, stress, sadness, anxiety and even diseases such as depression. These problems can happen to over 75% of Brazilian families that are in debt, where a third of them cannot pay their bills on time. This is a global socialproblem with a total market of over USD 1.5 trillion. hiSofi was born from the desire to transform this reality by uniting technology, user experience and user interface, content, growth hacking, data science and storytelling with the purpose of transforming and curing people’s lives by fostering healthier financial solutions through education and financial reinclusion. We are a fintech that brings the accounts recovery & management (ARM) industry to the digital era.
  • Conic — Conic AI Employee Onboarding is an AI-powered platform designed to streamline employee onboarding and training for companies of all sizes. By leveraging conversational AI, Conic automates onboarding processes, answers employee questions, delivers interactive training materials, and provides performance analytics to enhance knowledge retention.
  • StyleDesigner — StylesDesigner is an AI-powered app that transforms fashion shopping with personalized cross-brand recommendations. It understands users' tastes to suggest tailored outfits, making shopping efficient and enjoyable. It caters to online shoppers, budget-conscious individuals, and those seeking unique styles. Key features include AIrecommendations, outfit completion and generation, multimodal-based search, and support for small brands, ensuring an inclusive and innovative shopping experience
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Grupo Axo
VC Fund · Mexico City, Distrito Federal, Mexico · 2 investments in Uruguay Retail startups

Grupo Axo is a leading multi-brand company in Mexico for apparel, footwear, beauty, accessories and home furniture. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing,elevating equity, distributing and operating brands through a multi-channel approach. As of 2017, Grupo Axo operates more than 3,100 points of sale within major department stores and over 500 retail points of sale in both Mexico and Chile, and solid and successful e-commerce platforms in both mono-brand and multi-brand formats.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Seed, Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
Show all investments...

Paulo Piccini
Angel · São Paulo, Sao Paulo, Brazil · 2 investments in Uruguay Retail startups

Paulo Piccini - Founder, CEO @ Ananke

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Investment focus

  • Industry: Marketplace, Retail, E-Commerce
  • Stage:Seed, Pre-Seed
  • Geography: Brazil, Uruguay

Investor stats

  • Total investments: 5
  • Round size: Seed $77k–$2M; Pre-Seed $385k–$2M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Olist — Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.
  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
  • Caffeex — Caffeex is the first independent coffee trading platform designed by traders and for traders with the goal of improving the quality and efficiency in the over the counter trading of the green physical coffee.
Show all investments...

Marcos Vercelli-Forster
Angel · London, England, United Kingdom · 2 investments in Uruguay Retail startups

Marcos Vercelli-Forster

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Investment focus

  • Industry: Software, Marketplace, Financial Services
  • Stage:Seed, Angel, Equity Crowdfunding
  • Geography: United Kingdom, Mexico, Uruguay

Investor stats

  • Total investments: 5
  • Round size: Seed $1.6M–$4.9M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Kalto — Kalto is a B2B payment company that focuses on helping small and medium-sized businesses (SMBs) grow by providing software solutions to unlock their cash flow and manage their payments. Kalto helps businesses to streamline their payment processes, reduce administrative costs, and optimize their cash flow management. The company was founded in2022 and is based in Mexico.
  • Monzo — Spend, save and manage your money, all in one place. Open a full UK bank account from your phone, for free.
  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
Show all investments...

Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Endeavor Catalyst
VC Fund · New York, New York, United States · 1 investments in Uruguay Retail startups

Endeavor Catalyst is the co-investment fund set up to invest exclusively in led companies

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Investment focus

  • Industry: Software, Information Technology, E-Commerce
  • Stage:Series B, Series A, Series C
  • Geography: United States, Brazil, Mexico

Investor stats

  • Total investments: 495
  • Round size: Series A $5.3M–$37M; Series B $10M–$100M; Series C $19M–$200M
  • Lead/follow: 4% lead, 96% follow
  • Last fund: Likely actively investing — fresh fund, raised $300M in 2025

Portfolio highlights

  • NG.CASH — NG.CASH is a digital bank designed to help the new generations (ages 12 to 30) achieve financial independence. It lets users take charge of their money through solutions like PIX (Brazil’s instant-payment system), prepaid and virtual cards, allowance management, and now credit products tailored for young adults. As a financial hub, NG.CASH is builtto grow with its clients, boosting financial literacy and supporting them at every stage of life.
  • Dataroid — Enterprise-level digital analytics and customer engagement platform that helps enhance every customer interaction with data-driven insights.
  • Circeus — Shop Circle is a tech-driven company that acquires and grows the best e-commerce apps. We empower thousands of brands to build experiences that customers will love.
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Luxor Capital Group
VC Fund · New York, New York, United States · 1 investments in Uruguay Retail startups

Luxor Capital Group is a hedge fund that offers equity and fixed income investments. It also provides its customers with investment advisory services. Luxor Capital Group was founded by Christian Leone and is based in New York.

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Investment focus

  • Industry: E-Commerce, Logistics, Food Delivery
  • Stage:Series A, Seed, Series B
  • Geography: United States, Spain, Germany

Investor stats

  • Total investments: 54
  • Round size: Seed $237k–$16M; Series A $8.2M–$50M; Series B $10M–$68M
  • Lead/follow: 22% lead, 78% follow
  • Last fund: Likely actively investing — fresh fund, raised $7.5M in 2026

Portfolio highlights

  • VerSe Innovation — VerSe Innovation is a local language technology company that develops a discovery platform to consume and socialize with media. Its platform facilitates the curation of content and tracks user preferences through its vertical search and recommendation tools that provide users with personalized content and notifications.
  • TON Strategy Company — VERB Technology Company is a software-as-a-Service, or SaaS, applications platform developer. Its platform is comprised of sales enablement business software products marketed on a subscription basis. The applications are available in both mobile and desktop versions. It includes verbCRM, Customer Relationship Management application, verbLEARN,Learning Management System application, and verbLIVE, its Live Broadcast Video Webinar application.
  • Montage Hotels & Resorts — Montage Hotels & Resorts, a hotel management company, consists of a collection of luxury hotels, resorts and residences that are perfect for vacations. Take advantage of both world class service and accommodations at each location.
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IGNIA
VC Fund · San Pedro, Nuevo Leon, Mexico · 1 investments in Uruguay Retail startups

IGNIA is an early-stage venture capital firm investing in global entrepreneurs who are developing innovative technology solutions that address fundamental pain points in Latin America.

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Investment focus

  • Industry: FinTech, Financial Services, Software
  • Stage:Seed, Series A, Series B
  • Geography: Mexico, United States, Brazil

Investor stats

  • Total investments: 107
  • Round size: Seed $383k–$12M; Series A $4M–$14M; Series B $2M–$42M
  • Lead/follow: 47% lead, 53% follow
  • Last fund: Likely still investing — raised $81M in 2022

Portfolio highlights

  • aviva — Aviva is building an AI-powered digital bank for Latin America’s underserved communities. While determined to fuel Latin America’s ongoing emergence of a new middle class with a fully-fledged portfolio of inclusive financial services, Aviva’s initial go-to-market concentrates on unsecured credit products for individuals and nano-businesses inMexico.As most of the underbanked 40+ million Mexicans live in small and medium-sized towns, Aviva builds a bridge to those living in remote communities with its physical onboarding kiosks. These nano-branches provide a documentless 3-minute video onboarding for everyone in need of liquidity. Novel AI-based technology, including natural language processing, allows Aviva to match customers’ spoken word to the fields of a comprehensive real-time credit application. Transforming speech to text and inferring emotions and personality from the visual layer of the application video gives Aviva an edge in scoring thin-file customers. Leveraging these novel risk models, Aviva aims to provide the lowest interest rates available to today’s underserved.
  • Checker —
  • BackChannel — BackChannel is an online B2B platform for inventory transactions and for buying and selling online goods.
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Federico Colella
Angel · 1 investments in Uruguay Retail startups

Owner & CEO, OCASA

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Investment focus

  • Industry: B2B, Retail, E-Commerce
  • Stage:Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
Show all investments...

Mariano De Larrobla
Angel · 1 investments in Uruguay Retail startups

Founder & President, Bantotal

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Investment focus

  • Industry: B2B, Retail, E-Commerce
  • Stage:Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
Show all investments...

Maria Frances
Angel · London, England, United Kingdom · 1 investments in Uruguay Retail startups

Maria Raga Frances is based out of London, England, and is the venture partner of Creandum. Maria previously worked at ITV as a digital advisory council member. Maria Raga Frances attended INSEAD. Maria Raga Frances has been nominated as a finalist for the Bold Woman Award.

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Investment focus

  • Industry: Fashion, Marketplace, B2B
  • Stage:Seed, Series A, Angel
  • Geography: United Kingdom, France, Sweden

Investor stats

  • Total investments: 17
  • Round size: Seed $2.4M–$30M; Series A $10M–$15M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Fleek — Fleek is a B2B Wholesale Marketplace for second-hand fashion. Our buyers are vintage stores and online resellers; our suppliers are used clothing wholesalers, rag-houses, and donation centres.
  • District — District is a commerce platform where anyone can create and grow their own brand. District allows anyone to develop personalized retail experiences, such as live selling and auctions, marketplaces, and paid communities, without the need for coding or engineering.
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Diego Dzodan
Angel · São Paulo, Sao Paulo, Brazil · 1 investments in Uruguay Retail startups

Diego became CEO of Facily in October 2018, having been an early investor and Board Member since the company's startup. In his role, he is focused on delivering on Facily's mission of making the world more convenient while creating opportunities for everyone. Previously, as Vice-President for Facebook Latin America for more than threeyears, Diego led the team to a position of regional and global relevance. His other roles include President for Latin America and several country leadership positions at German software maker SAP. He was also co-founder and CEO of Certant, a Software Developer startup in Argentina. Diego holds an MBA from Harvard Business School and graduated in Accounting at Universidad de Belgrano. He is a part-time teacher in Organisational Behaviour at Universidsd Torcuato DiTella.

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Investment focus

  • Industry: B2B, Retail, E-Commerce
  • Stage:Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
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Wollef Ventures
VC Fund · Mexico City, Distrito Federal, Mexico · 1 investments in Uruguay Retail startups

Wollef Ventures is a venture capital firm focused on early stage ventures in Latin America.

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Investment focus

  • Industry: FinTech, E-Commerce, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Mexico, Argentina, Colombia

Investor stats

  • Total investments: 69
  • Round size: Seed $500k–$7.5M; Pre-Seed $1M–$2.3M; Series A $7M–$40M
  • Lead/follow: 32% lead, 68% follow
  • Last fund: Likely still investing — raised $13M in 2022

Portfolio highlights

  • MiChamba — MiChamba is a Software Development firm offering an AI based personal assistant for automation
  • aviva — Aviva is building an AI-powered digital bank for Latin America’s underserved communities. While determined to fuel Latin America’s ongoing emergence of a new middle class with a fully-fledged portfolio of inclusive financial services, Aviva’s initial go-to-market concentrates on unsecured credit products for individuals and nano-businesses inMexico.As most of the underbanked 40+ million Mexicans live in small and medium-sized towns, Aviva builds a bridge to those living in remote communities with its physical onboarding kiosks. These nano-branches provide a documentless 3-minute video onboarding for everyone in need of liquidity. Novel AI-based technology, including natural language processing, allows Aviva to match customers’ spoken word to the fields of a comprehensive real-time credit application. Transforming speech to text and inferring emotions and personality from the visual layer of the application video gives Aviva an edge in scoring thin-file customers. Leveraging these novel risk models, Aviva aims to provide the lowest interest rates available to today’s underserved.
  • Ginia — Somos el ecosistema que conecta empresas, instituciones educativas y estudiantes, usando la inteligencia artificial para potenciar la empleabilidad.
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Sergio Oberlander
Angel · Montevideo, NA - Uruguay, Uruguay · 1 investments in Uruguay Retail startups

Sergio Oberlander

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Investment focus

  • Industry: B2B, Retail, Content
  • Stage:Seed, Pre-Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • nocnoc — Start selling in Argentina, Brazil, Mexico & LATAM marketplaces with one integration. nocnoc handles compliance, logistics, payments & operations.
  • befit — Our goal is to inspire people to have a healthier life&style. We understood we could do it democratizing access to quality workout content. We structured befit’s streaming on-demand platform with exclusive content classified across different categories such as yoga, pilates, functional, dancing, barre, and abs, among others. Sessions have beenrun by well-regarded Latin American trainers with users being able to narrow and filter workout sessions by intensity level, time duration, coach preference, and equipment needed. By offering a diverse set of workouts, users’ are able to personalize their exercise routines as they move towards their respective fitness goals.
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ThredUp
VC Fund · Oakland, California, United States · 1 investments in Uruguay Retail startups

thredUP is an online consignment and thrift store where you can buy and sell high-quality secondhand clothes. Find your favorite brands at up to 90% off.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
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Retail Investor funding in Uruguay at a glance

Stats across 10 deals from 24 investors.

24
investors
in Uruguay Retail startups
10
deals
in Uruguay Retail startups
$4M
median round
in Uruguay Retail startups
33%
lead investors
lead at least one round
30%
Seed
most common funding stage
67/33
VC / Angel
share of investor count

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