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Top 25 Marketplace Startup Investors in Uruguay in July 2025

Last updated: Jul 2025 A list of 25 angel investors and VC (Venture Capital) funds that invest in Marketplace startups based in Uruguay. We rank investors based on the number of investments they made in Marketplace companies from Uruguay. We update this investor list every month.

Top 25 Marketplace Startup Investors in Uruguay in July 2025

Investor	Marketplace Uruguay investments
IC Ventures	4
Olist	3
ANII	3
Caravela Capital	3
Paulo Piccini	2
Sergio Fogel	2
Broadhaven Capital Partners	2
Quona Capital	2
Mouro Capital	2
DGF	2
Marcos Vercelli-Forster	2
Wollef Ventures	1
Endeavor Catalyst	1
Bossa Invest	1
El Pais	1
Federico Colella	1
General Atlantic	1
Mariano De Larrobla	1
Pedro Arnt	1
Addition	1
Hugo Romay	1
Emblue Latam	1
Luxor Capital Group	1
Mario Sanchez	1
Diego Dzodan	1

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Investor list

IC Ventures selects startups with potential for disruption, scaling, and value generation in technology applied to financial services (Fintech) and Artificial Intelligence (AI).ICV members have acquired extensive experience in providing effective and relevant support to entrepreneurs that reduces or neutralizes some of the most frequent risksthat lead to the failure of entrepreneurs and allows them to make the most of the opportunities that are they present them both for business and for securing financing.

Investment focus

Software, FinTech, E-Commerce
Seed, Pre-Seed
Uruguay, United States

Portfolio highlights

Akua — Akua is an acquiring-as-a-service platform that offers scalable, secure, and efficient payment processing solutions for Latin America. Our platform leverages advanced technology to provide superior transaction processing, fraud prevention, and comprehensive regional integration. Problem Latin America's acquiring card payment markets aredominated by a few incumbents using outdated systems, hindering the adoption of new payment technologies and increasing fraud risks.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
Polyhedra Network — Trust, safety, and data privacy at the core of every decision.

Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.

Investment focus

B2B, Retail, Software
Pre-Seed, Seed
Brazil, Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
FLOKI Technologies — 1,536 Followers, 1,821 Following, 136 Posts - See Instagram photos and videos from FLOKI Compras (@floki_compras)

The National Agency for Research and Innovation (ANII) is a government agency that promotes research and application of new knowledge to productive and social reality of the country. ANII available to the public funding for research projects, scholarships national and international graduate programs and incentive programs for innovativeentrepreneurship and culture, both in the private and public sectors.ANII developed the National Research System, a program of national economic researchers categorized based on a strict evaluation system incentives. He also created the Portal Timbo, which allows free access to all kinds of scientific publications worldwide for all Uruguayans.

Investment focus

E-Commerce, Retail, Software
Pre-Seed, Grant, Seed
Uruguay, Brazil, United States

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Boki — LOGAMTOTO merupakan penyedia layanan resmi situs toto online 4D terbesar dan terpercaya saat ini, mari login dan daftar bersama Logam Toto untuk dapatkan hadiah terbesar setiap harinya.
TuCuota.online — We give to financial companies and organizations that work with the unbanked and underbanked the technology and the business support to connect and reach them in a cheaper and easier way. As a result, the offer of credit improves, companies reduce the cost of customer acquisition and improve the user experience of their products. On the other hand,we share with the unbanked and underbanked people a free tool that helps them to apply for a loan and get it immediately. People looking for a loan can get it through our merchants or through our website.

Brazilian Venture Capital firm investing in early-stage companies in Latam

Investment focus

E-Commerce, Information Technology, Financial Services
Seed, Series A, Pre-Seed
Brazil, Uruguay, United States

Portfolio highlights

CredAluga — CredAluga is a B2B2C fintech company that offers innovative financial solutions for rental partnering with Real Estate Agencies in Brazil. CredAluga combines Technology, Credit and Real Estate expertise to offer innovative financial solutions that make rental seamless for tenants, safer for landlords and empower real estate agencies. With officesin São Paulo and Minas Gerais, CredAluga has local partners nationwide. Founded by experienced entrepreneurs with a strong track record in the real estate market, CredAluga is growing rapidly, with a mission-driven multidisciplinary team.
OCN — Car subscription startup for bank-ignored gig workers in LATAM.
PX.Center — PX.Center offers logistics solution by providing trained drivers and assistants to ensure one's operation never stops.

Paulo Piccini - Founder, CEO @ Ananke

Investment focus

Marketplace, E-Commerce, Retail
Seed, Pre-Seed
Brazil, Uruguay

Portfolio highlights

Olist — Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Caffeex — Caffeex is the first independent coffee trading platform designed by traders and for traders with the goal of improving the quality and efficiency in the over the counter trading of the green physical coffee.

Experienced Latin American internet entrepreneur. Co-founder and CEO, Astropay LLP. Organizer, Punta Tech Meetup. Sergio Fogel is one of the most recognized internet entrepreneurs in Uruguay and in Latin America in general. He founded several companies, among them Astropay (the leading alternative payments processor in Latam), Uniotel (LongDistance Carrier in Uruguay) and JetNumbers.com. Sergio is also the original founder and organizer of Punta Tech Meetup, a gathering of tech entrepreneurs held every January in Punta del Este, Uruguay. Sergio holds an MBA from INSEAD and a master's degree in computer science from the Technion. He previously worked as reseracher in IBM's Haifa Research Labs, as well as in sales for Oracle Corp.

Investment focus

Financial Services, Software, CRM
Seed, Pre-Seed, Funding Round
Uruguay, Israel, Brazil

Portfolio highlights

Latitud — Build good sh*t with Latitud
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
Xeptiva Therapeutics — Xeptiva Therapeutics is an innovative biotech that develops novel therapies for the veterinary market

Broadhaven is an independent merchant bank advising and investing in financial services.

Investment focus

Financial Services, FinTech, Software
Series A, Seed, Series B
United States, Mexico, United Kingdom

Portfolio highlights

Brinta — Tax Compliance Solution for Latin America. Calculate, report and file your taxes in real-time with Brinta
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Bondaval — Bondaval secures receivables for the world's best credit teams, so they can extend more credit, win more business and get better financing terms.

Quona Capital invests in fintech innovators that are advancing financial inclusion around the globe. Through our investments, Quona aims to deliver outstanding financial returns while making a lasting and positive impact on the world.

Investment focus

Financial Services, FinTech, Finance
Series A, Seed, Series B
India, Brazil, Indonesia

Portfolio highlights

enza — Our focus on providing the richest possible API environment means that enza clients can concentrate on solving business challenges and not waste valuable time and effort on technical integrations.
Belvo — Belvo is the leading Open Banking API platform in Latin America and the easiest way for users to connect their account to an app
Ideem — Manual 2FA (SMS/WhatsApp One Time Passcodes, Authenticator Apps and Soft Tokens) are plagued with friction, fraud, and costs. Ideem cryptographically binds to the device to replace traditional possession factor 2FA and device fingerprinting solutions. Ideem's drop-in SDK works across all browsers and native apps. No user interaction isrequired - no effort, no permissions, no exceptions. Just an easy and invisible 2FA that reduces friction, fraud and costs.

Mouro Capital is a venture capital firm that targets early to growth fintech investment opportunities across Europe, North America and Latin America.

Investment focus

Financial Services, FinTech, Finance
Series B, Series A, Series C
United States, United Kingdom, Mexico

Portfolio highlights

Klar — Klar is a FinTech challenger bank that provides deposit and credit services for Mexican customers.Using the Klar card rewards users with cash of up to 4% cashback for each purchase, not points without confusing conversions or expiration dates. Clients can also send and receive payments and collections money instantly to Klar accounts and otherbanks. The Klar card is linked to an app where users can see all their movements in real-time.Stefan Moller, Daniel Autrique, Jeronimo Riefkohl, and Gianluigi Davassi established the company in Mexico City, Distrito Federal in 2018.
Colektia — Colektia is a digital platform that helps financial institutions create new digital collections models, based on artificial intelligence. They predict the best communication strategy for companies to contact debtors (best channel / best time / best day) and use robots to do so. The platform generates portals so that users can generatetheir payments, refinance and schedule payment promises.Colektia uses predictive models throughout the management process in key stages such as segmentation, validation, and management of management channels. Their artificial intelligence processes allow them to develop the best strategy to achieve greater effectiveness and efficiency in the collection. They integrate new channels such as WhatsApp, Facebook, Twitter, etc., Expanding the management capacity and improving the contact ability.Colektia was founded in 2018 and is headquartered in Santiago, Chile.
Burbank — Burbank's technology creates the most seamless customer experience by enabling authentication of users anytime, at any time, using the widely known "Tap and PIN." Burbank gives companies the ability to produce the remarkable.

DGF Investimentos is a leading Brazilian investment group. We currently manage a family of funds invested mainly by large institutional and individual investors. Our focus is on growth type investments in small to mid sized enterprises in Brazil, specially in the technology space. Historically, DGF and its team have completed close to fortyinvestments with several successful exits.

Investment focus

Software, Information Technology, SaaS
Seed, Series A, Funding Round
Brazil, United States, Uruguay

Portfolio highlights

Aravita — Intelligent Fresh Food Ordering
Visio.ai — Visio.ai is a artificial intelligence to help franchisees improve store operations, driving scalability and profitability.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.

Marcos Vercelli-Forster

Investment focus

Marketplace, B2B, Retail
Seed, Angel, Equity Crowdfunding
United Kingdom, Uruguay

Portfolio highlights

Kalto — Kalto is a B2B payment company that focuses on helping small and medium-sized businesses (SMBs) grow by providing software solutions to unlock their cash flow and manage their payments. Kalto helps businesses to streamline their payment processes, reduce administrative costs, and optimize their cash flow management. The company was founded in2022 and is based in Mexico.
Monzo — Spend, save and manage your money, all in one place. Open a full UK bank account from your phone, for free.
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

Wollef Ventures is a venture capital firm focused on early stage ventures in Latin America.

Investment focus

E-Commerce, FinTech, Financial Services
Seed, Series A, Pre-Seed
Mexico, Argentina, Colombia

Portfolio highlights

Syscap — Syscap is a financial technology company that offers cutting-edge solutions to financial institutions to have a better administration and management of their funding sources. It connects the leaders of financial and real estate institutions with their funders. For institutions, the company ensures the optimization of their funding source managementprocesses, but also the strengthening of the relationship with their funders. To funders, Syscap guarantees the transparency and timely monitoring of its funds for the safety and growth of its resources.
Vioo — Vioo is a professional visual content creation marketplace for companies on demand. The solution automates the creation of visual content.
Momento — Momento is an insurtech company with the objective of revolutionizing the insurance industry in Latin America, starting with car insurance. We want to make insurance easy and accessible for the underserved population in LATAM.

Endeavor Catalyst is the co-investment fund set up to invest exclusively in led companies

Investment focus

Software, Information Technology, E-Commerce
Series B, Series A, Series C
United States, Brazil, Mexico

Portfolio highlights

Nawy — The ultimate real estate broker in Egypt. Browse areas, compounds, and properties by price, location, and amenities to find the perfect place.
Thndr — Investing in U.S. stocks made easy with thndr global
Tarjama — Revolutionizes Language Solutions with Technology

Aprenda a Investir em Startups

Investment focus

Software, Information Technology, Financial Services
Seed, Pre-Seed, Funding Round
Brazil, United States, Mexico

Portfolio highlights

Comunitive — Peepi is a solution for scaling and changing customer and employee engagement into brand defenders improving retention, empowering sharing experiences, and attracting new customers. The company allows users to know who likes a brand and get closer to these people and increase engagement. Users can encourage people to share and advertise a brand insocial networks and more.Peepi was founded on 2017 and is headquartered Curitiba, Brazil.
X (formerly Twitter) — X, formerly Twitter, is a global social networking platform that allows its users to send and read 280-character messages. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, X has more than 400 million monthly visitors and255 million monthly active users around the world. X’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more than 35 languages. X was launched in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. X is headquartered in San Francisco, California, USA, with local offices in Atlanta, Austin, Boston, Boulder, Chicago, Detroit, Los Angeles, New York, Sunnyvale, and Washington. X's international offices are located in Amsterdam, Berlin, Dublin, London, Madrid, Paris, Rio de Janeiro, Sao Paulo, Singapore, Sydney, Seoul, Tokyo, Toronto, and Vancouver.
Just Travel — Just Travel serves as a reference in the distribution of tourism products and customer service. The company offers cutting-edge technology that focuses on virtual presence, and provides growth, profitability, and brand strengthening on the internet.

El Pais is a newspaper company with a large national circulation and audience. The company introduced the modality of distributing special and collectible editorial products nationally and internationally. The company focuses in the improvement of Uruguayan society. The carry out dozens of extraordinary publications and historical investigations.

Investment focus

iOS, SaaS, Android
Pre-Seed
Uruguay

Portfolio highlights

GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS . Out of stock . Price s. Promo executions.  POP Material implementation.  Products expiring date.  Returns . Assortment by RE and cluster . Planogram compliance . Competitive activity.

Owner & CEO, OCASA

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

We partner with leading entrepreneurs and innovative growth companies to deliver value for our family and institutional capital partners.

Investment focus

Software, E-Commerce, Health Care
Private Equity, Series B, Series C
United States, India, China

Portfolio highlights

Klar — Klar is a FinTech challenger bank that provides deposit and credit services for Mexican customers.Using the Klar card rewards users with cash of up to 4% cashback for each purchase, not points without confusing conversions or expiration dates. Clients can also send and receive payments and collections money instantly to Klar accounts and otherbanks. The Klar card is linked to an app where users can see all their movements in real-time.Stefan Moller, Daniel Autrique, Jeronimo Riefkohl, and Gianluigi Davassi established the company in Mexico City, Distrito Federal in 2018.
Kavak — KAVAK is an innovative company in the automotive industry that helps people acquire their own car, offering a wide range of guaranteed and certified cars.
Liftoff — Liftoff is the leading mobile app optimization marketing and retargeting platform for running true CPA optimized mobile app install campaigns to get new, quality users.

Founder & President, Bantotal

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

Pedro Arnt is the current Co-Chief Executive Officer of dLocal. He previously worked at MercadoLibre as a Chief Financial Officer and Executive Vice President. Pedro Arnt attended the University of Oxford.

Investment focus

Software, Financial Services, Information Technology
Series A, Seed
Mexico, Uruguay, Colombia

Portfolio highlights

Mendel — Optimiza tus gastos con Mendel: control eficiente, flujos automatizados, seguridad antifraude, integraciones y datos impulsados por IA.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
Mendel — Optimiza tus gastos con Mendel: control eficiente, flujos automatizados, seguridad antifraude, integraciones y datos impulsados por IA.

We invest in early & growth stage technology companies. We were founded with a mission to support visionaries in building impactful & enduring businesses.

Investment focus

Software, FinTech, Financial Services
Series A, Series B, Series C
United States, Brazil, Canada

Portfolio highlights

Tines — Tines is an enterprise automation platform designed to help security and ops teams automate manual workloads. With 1,000+ template options for common security actions, Tines is power and simplicity through direct integration with your existing tools. The company was founded in 2018 and is headquartered in Dublin.
Base Power — Base provides a battery-powered home energy service so you can enjoy power without interruption and save money. Now available in select regions of Texas.
SuperOps.ai — SuperOps is a future-ready, unified PSA-RMM platform for modern MSPs. Break away from the bane of LegacyOps tools and unlock your full potential.

Hugo Romay is the Board Member of Endeavor.

Investment focus

Analytics, E-Commerce, Data Integration
Seed
Uruguay

Portfolio highlights

Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.

Investment focus

Analytics, E-Commerce, Data Integration
Seed
Uruguay

Portfolio highlights

Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.

Luxor Capital Group is a hedge fund that offers equity and fixed income investments. It also provides its customers with investment advisory services. Luxor Capital Group was founded by Christian Leone and is based in New York.

Investment focus

E-Commerce, Food Delivery, Logistics
Series A, Seed, Series B
United States, Spain, Germany

Portfolio highlights

Treinta — Treinta is a digital ledger app for Latin American microbusinesses. Through Treinta, users can easily record transactions by assigning products from their inventory and see how their business metrics evolve in real time. The app helps owners save up to 30 minutes a day in bookkeeping related tasks and improve efficiency by over 30%. Out of the 50million microbusinesses in LATAM, today 90% still track their sales and expenses by using pen and paper.
Volta Trucks — Electric trucks for sustainable cities, with people at the heart of everything we do.
VerSe Innovation — VerSe Innovation is a local language technology company that develops a discovery platform to consume and socialize with media. Its platform facilitates the curation of content and tracks user preferences through its vertical search and recommendation tools that provide users with personalized content and notifications.

Senior Level Manager More than 20 years of experience in senior level leadership at regional and world wide companies. Today, active member of the entrepreneurial ecosystem as mentos, angel investor at several startups, still turning in a one of the entrepreneur in some of them. With a hi knowhow in building relationships with senior managers andbusiness owners to gain the confidence of potential customers and analysis of complex business environments, to find and create business opportunities.Skills and Abilities Dynamic and analytic, with team work abilities, developing a valued based leadership. Aptitude to orient the work to measurable and achievable objectives.

Investment focus

iOS, SaaS, Android
Pre-Seed
Uruguay

Portfolio highlights

GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS . Out of stock . Price s. Promo executions.  POP Material implementation.  Products expiring date.  Returns . Assortment by RE and cluster . Planogram compliance . Competitive activity.

Diego became CEO of Facily in October 2018, having been an early investor and Board Member since the company's startup. In his role, he is focused on delivering on Facily's mission of making the world more convenient while creating opportunities for everyone. Previously, as Vice-President for Facebook Latin America for more than threeyears, Diego led the team to a position of regional and global relevance. His other roles include President for Latin America and several country leadership positions at German software maker SAP. He was also co-founder and CEO of Certant, a Software Developer startup in Argentina. Diego holds an MBA from Harvard Business School and graduated in Accounting at Universidad de Belgrano. He is a part-time teacher in Organisational Behaviour at Universidsd Torcuato DiTella.

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

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