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Top 25 Marketplace Startup Investors in Uruguay

Last updated: Apr 2024 A list of 25 angel investors and VC funds that invest in Marketplace startups based in Uruguay. We rank investors based on the number of investments they made in Marketplace companies from Uruguay. We update this investor list every month.

Top 25 Marketplace Startup Investors in Uruguay

Investor	Marketplace Uruguay investments
Caravela Capital	3
Olist	3
IC Ventures	3
ANII	3
Paulo Piccini	2
Quona Capital	2
Broadhaven Capital Partners	2
Mouro Capital	2
Marcos Vercelli-Forster	2
Federico Colella	1
Addition	1
Luxor Capital Group	1
Grupo Axo	1
Bossanova Investimentos	1
Diego Dzodan	1
Sergio Oberlander	1
Sergio Fogel	1
Mariano De Larrobla	1
Mario Sanchez	1
El Pais	1
Wollef Ventures	1
General Atlantic	1
Pedro Arnt	1
Emblue Latam	1
Endeavor Catalyst	1

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Investor list

Brazilian Venture Capital firm investing in early-stage companies in Latam

Investment focus

E-Commerce, Information Technology, Financial Services
Seed, Series A, Pre-Seed
Brazil, Uruguay, United States

Portfolio highlights

Vidia — Vidia is a digital marketplace that allows the purchase of surgeries by individuals without access to health plans.
Logcomex — Global trade intelligence
SuaQuadra — Quadra is a commercial real estate marketplace. Major technology and real estate investors' support, including Kaszek, Canary, ONEVC, and the Cyrela family.

Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.

Investment focus

B2B, Retail, Software
Pre-Seed, Seed
Brazil, Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
FLOKI Technologies — 1,536 Followers, 1,821 Following, 136 Posts - See Instagram photos and videos from FLOKI Compras (@floki_compras)

IC Ventures selects startups with potential for disruption, scaling, and value generation in technology applied to financial services (Fintech) and Artificial Intelligence (AI).ICV members have acquired extensive experience in providing effective and relevant support to entrepreneurs that reduces or neutralizes some of the most frequent risksthat lead to the failure of entrepreneurs and allows them to make the most of the opportunities that are they present them both for business and for securing financing.

Investment focus

Software, E-Commerce, B2B
Seed, Pre-Seed
Uruguay, United States

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
Polyhedra Network — Polyhedra Network is constructing the infrastructure for Web3 interoperability through the use of advanced zero-knowledge proof protocols.

The National Agency for Research and Innovation (ANII) is a government agency that promotes research and application of new knowledge to productive and social reality of the country. ANII available to the public funding for research projects, scholarships national and international graduate programs and incentive programs for innovativeentrepreneurship and culture, both in the private and public sectors.ANII developed the National Research System, a program of national economic researchers categorized based on a strict evaluation system incentives. He also created the Portal Timbo, which allows free access to all kinds of scientific publications worldwide for all Uruguayans.

Investment focus

E-Commerce, Retail, Software
Pre-Seed, Grant, Seed
Uruguay, Brazil, United States

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Boki — We are a team that has excelled in software, pedagogy, video games, the publishing world, and very motivated to positively impact the lives of millions of children. We have created Boki, a tool that is improving the learning experience in schools in Uruguay, Chile, and México, returning the natural enthusiasm to learn of thousands of schoolchildren. Boki can be understood as a “Netflix” with educational content, which includes challenging and really fun activities and exercises that help children learn while enjoying, in a playful and interactive way. Boki helps teachers to prepare the class, it is compatible with multiple platforms and easily adapts to national curricula.
TuCuota.online — We give to financial companies and organizations that work with the unbanked and underbanked the technology and the business support to connect and reach them in a cheaper and easier way. As a result, the offer of credit improves, companies reduce the cost of customer acquisition and improve the user experience of their products. On the other hand,we share with the unbanked and underbanked people a free tool that helps them to apply for a loan and get it immediately. People looking for a loan can get it through our merchants or through our website.

Paulo Piccini - Founder, CEO @ Ananke

Investment focus

Marketplace, E-Commerce, Retail
Seed, Pre-Seed
Brazil, Uruguay

Portfolio highlights

Olist — Olist is an SMB commerce enabler ecosystem that specializes in the fields of logistics and capital. Commerce has changed and platforms like shopify, amazon, meli, alibaba and their peers are more and more relevant to our economy throughout the globe. This movement triggered a new generation of enablers to support small businesses navigate in suchrich and fragmented ecosystem. Olist is leading the way as the #1 commerce enabler for SMBs in Brazil, now expanding globally.The company started with a single core connecting merchants to marketplaces and evolved to a complete ecosystem of integrated products in 3 dimensions. (1) Commerce: (a) Olist Store is the leading solution to sell on marketplaces; (b) Olist Shops is our ecommerce solution, mobile first, natively connected to social media, present in 180 countries. (2) Logistics: Olist Pax is a leading cloud based logistics and fulfillment network provider operating in Brazil. (3) Capital: Olist Credit and Olist Pay.
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Caffeex — Caffeex is the first independent coffee trading platform designed by traders and for traders with the goal of improving the quality and efficiency in the over the counter trading of the green physical coffee.

Quona Capital invests in fintech innovators that are advancing inclusion in emerging markets. Through our investments, Quona aims to deliver outstanding financial returns while making a lasting and positive impact on the world.

Investment focus

Financial Services, FinTech, Finance
Series A, Series B, Seed
India, Brazil, Indonesia

Portfolio highlights

Addi — Addi is a technology company that provides credit and banking solutions. Addi is headquartered in Bogota, Colombia.
Solvento — The smart factoring solution for truckers.
Pave Bank — The world's first multi-asset and programmable bank

Broadhaven is an independent merchant bank advising and investing in financial services.

Investment focus

Financial Services, FinTech, Software
Series A, Seed, Series B
United States, Mexico, United Kingdom

Portfolio highlights

Brinta — Tax Compliance Solution for Latin America. Calculate, report and file your taxes in real-time with Brinta
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Bondaval — Bondaval secures receivables for the world's best credit teams, so they can extend more credit, win more business and get better financing terms.

Mouro Capital is a venture capital firm that targets early to growth fintech investment opportunities across Europe, North America and Latin America.

Investment focus

Financial Services, FinTech, Finance
Series B, Series A, Series C
United States, United Kingdom, Israel

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
Vesttoo — We connect the insurance industry and the capital markets by combining proprietary AI-powered technology with expertise in data science, insurance and finance so that insurers have the capacity they need and investors have opportunities to diversify with confidence.
Meanwhile — Licensed and regulated life insurance in Bitcoin. Leverage the value of crypto today and pass it to the next generation without passing on a huge tax burden.

Marcos Vercelli-Forster

Investment focus

Marketplace, B2B, Retail
Seed, Angel, Equity Crowdfunding
United Kingdom, Uruguay

Portfolio highlights

Monzo — Spend, save and manage your money, all in one place. Open a full UK bank account from your phone, for free.
nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
WhereIsMyTransport — WhereIsMyTransport is a leading mobility technology company and central source of complete public transport data for emerging-market megacities. Working on the ground in Africa, Latin America, Southeast Europe and South and Southeast Asia, we digitalise network information from all modes of public transport and maintain data accuracy as thesedynamic systems change. Our products and data services improve the public transport experience, and inform industry-leading clients.

Owner & CEO, OCASA

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

We invest in early & growth stage technology companies. We were founded with a mission to support visionaries in building impactful & enduring businesses.

Investment focus

Software, Financial Services, FinTech
Series A, Series B, Series C
United States, Brazil, Canada

Portfolio highlights

OneChronos — OneChronos ATS: The Smart Market for Institutional Investors
SuperOps.ai — SuperOps.ai is an early stage startup in the MSP space.
Daedalus — Daedalus develops reconfigurable production capacity that can be retooled instantly. Its robotics and AI technologies enable agile manufacturing for any process, volume, and part complexity.

Luxor Capital Group is a hedge fund that offers equity and fixed income investments. It also provides its customers with investment advisory services. Luxor Capital Group was founded by Christian Leone and is based in New York.

Investment focus

E-Commerce, Food Delivery, Logistics
Series A, Seed, Series B
United States, Spain, Germany

Portfolio highlights

Treinta — Treinta is a digital ledger app for Latin American microbusinesses. Through Treinta, users can easily record transactions by assigning products from their inventory and see how their business metrics evolve in real time. The app helps owners save up to 30 minutes a day in bookkeeping related tasks and improve efficiency by over 30%. Out of the 50million microbusinesses in LATAM, today 90% still track their sales and expenses by using pen and paper.
Volta Trucks — Electric trucks for sustainable cities, with people at the heart of everything we do.
VerSe Innovation — VerSe Innovation is a local language technology company that develops a discovery platform to consume and socialize with media. Its platform facilitates the curation of content and tracks user preferences through its vertical search and recommendation tools that provide users with personalized content and notifications.

Grupo Axo is a leading multi-brand company in Mexico for apparel, footwear, beauty, accessories and home furniture. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing,elevating equity, distributing and operating brands through a multi-channel approach. As of 2017, Grupo Axo operates more than 3,100 points of sale within major department stores and over 500 retail points of sale in both Mexico and Chile, and solid and successful e-commerce platforms in both mono-brand and multi-brand formats.

Investment focus

Retail, Fashion, Online Portals
Corporate Round
Uruguay

Portfolio highlights

Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.

BossaNova is the number one Brazilian Micro Venture Capital. We are the most active investor in the pre-seed stage in Latin America with more than 1200 investments in over 1000 Startups. We also invest in global companies, directly or through co-investment syndicates on AngelList.

Investment focus

Software, Information Technology, Financial Services
Seed, Pre-Seed, Funding Round
Brazil, United States, Mexico

Portfolio highlights

RadarFit — Fitness and health game app for people to transform health and body. Daily healthy food, physical activity, meditation and hydration missions are customized by artificial intelligence according to the physical profile and final goal of each user. Players prove their healthy tasks with photos that are analyzed by the image recognition of the app andearn coins and diamonds to participate in rankigns, championships and win prizes. Format: B2B, monthly subscription, Dashboard delivery for companies to monitor usage metrics and results in improving the health of their employees. B2C format, monthly subscription for individuals to use the application.
BLUECYBER — BLUECYBER offers massified and simplified cyber insurance solutions for underserved SMEs and families in Latin America. Our seamless API marketplace enables digital distribution channels to easily integrate customizable cyber insurance into their products and services
Ping — SaaS

Diego became CEO of Facily in October 2018, having been an early investor and Board Member since the company's startup. In his role, he is focused on delivering on Facily's mission of making the world more convenient while creating opportunities for everyone. Previously, as Vice-President for Facebook Latin America for more than threeyears, Diego led the team to a position of regional and global relevance. His other roles include President for Latin America and several country leadership positions at German software maker SAP. He was also co-founder and CEO of Certant, a Software Developer startup in Argentina. Diego holds an MBA from Harvard Business School and graduated in Accounting at Universidad de Belgrano. He is a part-time teacher in Organisational Behaviour at Universidsd Torcuato DiTella.

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.

Sergio Oberlander

Investment focus

B2B, Retail, Content
Seed, Pre-Seed
Uruguay

Portfolio highlights

nocnoc — Our cross-border eCommerce platform enables Latin American marketplaces to enter the cross-border world, and empowers international sellers to increase their selling volumes in Latin America.Forget long and frustrating international adventures. Reward your customers with a comfortable domestic-feeling shopping experience no matter where theproducts are coming from.
befit — Our goal is to inspire people to have a healthier life&style. We understood we could do it democratizing access to quality workout content. We structured befit’s streaming on-demand platform with exclusive content classified across different categories such as yoga, pilates, functional, dancing, barre, and abs, among others. Sessions have beenrun by well-regarded Latin American trainers with users being able to narrow and filter workout sessions by intensity level, time duration, coach preference, and equipment needed. By offering a diverse set of workouts, users’ are able to personalize their exercise routines as they move towards their respective fitness goals.

Sergio Fogel investor at 3DBattery.

Investment focus

Financial Services, CRM, Venture Capital
Seed, Pre-Seed, Funding Round
Israel, Brazil, Uruguay

Portfolio highlights

Latitud — Build good sh*t with Latitud
Tuvis — Tuvis enables companies to reduce the security and compliance risks associated with business interactions over unofficial channels like WhatsApp and iMessage.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.

Founder & President, Bantotal

Investment focus

B2B, Retail, E-Commerce
Seed
Uruguay

Portfolio highlights

nocnoc — Start selling in the largest cross-border store in Latin America and reach 485 million consumers in less than 48 hours.

Senior Level Manager More than 20 years of experience in senior level leadership at regional and world wide companies. Today, active member of the entrepreneurial ecosystem as mentos, angel investor at several startups, still turning in a one of the entrepreneur in some of them. With a hi knowhow in building relationships with senior managers andbusiness owners to gain the confidence of potential customers and analysis of complex business environments, to find and create business opportunities.Skills and Abilities Dynamic and analytic, with team work abilities, developing a valued based leadership. Aptitude to orient the work to measurable and achievable objectives.

Investment focus

iOS, SaaS, Android
Pre-Seed
Uruguay

Portfolio highlights

GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS . Out of stock . Price s. Promo executions.  POP Material implementation.  Products expiring date.  Returns . Assortment by RE and cluster . Planogram compliance . Competitive activity.

El Pais is a newspaper company with a large national circulation and audience. The company introduced the modality of distributing special and collectible editorial products nationally and internationally. The company focuses in the improvement of Uruguayan society. The carry out dozens of extraordinary publications and historical investigations.

Investment focus

iOS, SaaS, Android
Pre-Seed
Uruguay

Portfolio highlights

GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS . Out of stock . Price s. Promo executions.  POP Material implementation.  Products expiring date.  Returns . Assortment by RE and cluster . Planogram compliance . Competitive activity.

Wollef Ventures is a venture capital firm focused on early stage ventures in Latin America.

Investment focus

E-Commerce, FinTech, Financial Services
Seed, Series A, Pre-Seed
Mexico, Argentina, Colombia

Portfolio highlights

Syscap — Syscap is a financial technology company that offers cutting-edge solutions to financial institutions to have a better administration and management of their funding sources. It connects the leaders of financial and real estate institutions with their funders. For institutions, the company ensures the optimization of their funding source managementprocesses, but also the strengthening of the relationship with their funders. To funders, Syscap guarantees the transparency and timely monitoring of its funds for the safety and growth of its resources.
Vioo — Vioo is a professional visual content creation marketplace for companies on demand. The solution automates the creation of visual content.
Momento — Momento is an insurtech company with the objective of revolutionizing the insurance industry in Latin America, starting with car insurance. We want to make insurance easy and accessible for the underserved population in LATAM.

We partner with leading entrepreneurs and innovative growth companies to deliver value for our family and institutional capital partners.

Investment focus

Software, E-Commerce, Health Care
Private Equity, Series B, Series C
United States, India, China

Portfolio highlights

Funda — Funda is an online platform to rent, purchase, and sell houses, apartments, and commercial properties in the Netherlands. It brings together consumers, businesses, and the brokers of the real estate industry. Funda was launched in 2001 and its operations are based in Amsterdam, Netherlands.
Bold — Bold creates financial tools that allow users to increase sales by receiving card payments. The company was founded by José Vélez, Ana María Sandoval, Enríque Ramírez, Jorge Ulloa, and Sergio Vergara in 2019 and is headquartered in Bogotá, Distrito Especial, Colombia.
Partners Capital — Partners Capital is an Outsourced Investment Office (OCIO) for endowments and foundations, family offices and private clients. Learn more about our OCIO services.

Pedro Arnt is the current Co-Chief Executive Officer of dLocal. He previously worked at MercadoLibre as a Chief Financial Officer and Executive Vice President. Pedro Arnt attended the University of Oxford.

Investment focus

Software, Information Technology, B2B
Seed, Series A
Mexico, Uruguay, United States

Portfolio highlights

Mendel — Optimiza tus gastos con Mendel: control eficiente, flujos automatizados, seguridad antifraude, integraciones y datos impulsados por IA.
Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
Mendel — Optimiza tus gastos con Mendel: control eficiente, flujos automatizados, seguridad antifraude, integraciones y datos impulsados por IA.

Investment focus

Analytics, E-Commerce, Data Integration
Seed
Uruguay

Portfolio highlights

Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.

Endeavor Catalyst is the rules-based, co-investment fund of Endeavor, set up to invest exclusively in Endeavor Entrepreneur-led companies and to sustain Endeavor’s long-term operations in a mission-aligned way. Launched in 2012, Endeavor Catalyst has ~$500M+ AUM across four funds and has made 260+ investments to date in 35+ different markets. TodayThe Endeavor Catalyst portfolio has 53 companies valued at $1B+. Investments include Globant (NYSE:GLOB), Rappi, and Creditas in Latin America; Yemeksepeti.com and Careem in MENA; and Bukalapak and Carro in Indonesia.

Investment focus

E-Commerce, Software, Information Technology
Series B, Series A, Series C
United States, Brazil, Mexico

Portfolio highlights

Tamara — Tamara is a fintech startup that offers a buy now, pay later platform that enables customers to pay on an installment basis, helping merchants to grow their sales. It specializes in the fields of financial services, fintech, and mobile apps.In 2020, Abdulmajeed Alsukhan, Turki Bin Zarah, and Abdulmohsen Albabtain co-established the company inRiyadh, Ar Riyad, Saudi Arabia.
Immensa — Immensa is building the largest on-demand AM spare parts platform for the energy industry thought, rapid digitization and RE of physical spare parts, collaborating with leading OEM's and Energy companies, enabling digital inventories on a global scale.
Zone — Zone is a regulated blockchain network that enables payments and acceptance of digital currencies.

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