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Top 15 Consumer Startup Investors in Uruguay (October 2026)

The most active venture capital funds and angel investors investing in Uruguay Consumer startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Uruguay Consumer startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Grupo Axo
VC Fund
2 Uruguay Seed, Corporate Round Retail, Fashion, Online Portals
Incubadora Sinergia
VC Fund
2 Uruguay, Argentina, Norway Seed, Pre-Seed Software, Information Technology, E-Commerce
Hugo Romay
Angel
1 Uruguay Seed Analytics, E-Commerce, Data Integration $750k–$2.3M
Cencosud Ventures
VC Fund
1 Brazil Seed SaaS, Retail, E-Commerce
CrossBoundary
VC Fund
1 Nigeria, Tunisia, Uruguay Seed B2B, B2C, SaaS $1.3M–$4.2M
Promotora Social México
VC Fund
1 Mexico, United States, Uruguay Seed, Series A EdTech, Health Care, SaaS $450k–$9M
Latin Leap
VC Fund
1 Colombia, Mexico, United States Seed, Series B, Pre-Seed E-Commerce, Software, Logistics $1M–$80M
ThredUp
VC Fund
1 Uruguay Corporate Round Retail, Fashion, Online Portals
ANII
VC Fund
1 Uruguay, Chile, Brazil Pre-Seed, Grant, Non-Equity Assistance Software, Information Technology, Retail $5k–$200k
Maria Frances
Angel
1 United Kingdom, France, Sweden Seed, Series A, Angel Fashion, Marketplace, B2B $2.4M–$30M
Satrack Ventures
VC Fund
1 Uruguay Seed B2B, B2C, SaaS
Mario Sanchez
Angel
1 Uruguay Pre-Seed iOS, SaaS, Android
El Pais
VC Fund
1 Uruguay Pre-Seed iOS, SaaS, Android
Wollef Ventures
VC Fund
1 Mexico, Argentina, Colombia Seed, Series A, Pre-Seed FinTech, E-Commerce, Financial Services $400k–$40M
Alejandro Curcio
Angel
1 Seed
Access all 28 investors in Uruguay Consumer startups.

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Investor list

Grupo Axo
VC Fund · Mexico City, Distrito Federal, Mexico · 2 investments in Uruguay Consumer startups

Grupo Axo is a leading multi-brand company in Mexico for apparel, footwear, beauty, accessories and home furniture. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing,elevating equity, distributing and operating brands through a multi-channel approach. As of 2017, Grupo Axo operates more than 3,100 points of sale within major department stores and over 500 retail points of sale in both Mexico and Chile, and solid and successful e-commerce platforms in both mono-brand and multi-brand formats.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Seed, Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
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Incubadora Sinergia
VC Fund · Montevideo, NA - Uruguay, Uruguay · 2 investments in Uruguay Consumer startups

Un programa de aceleración a medida para startups de Latam.

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Investment focus

  • Industry: Software, Information Technology, E-Commerce
  • Stage:Seed, Pre-Seed
  • Geography: Uruguay, Argentina, Norway

Investor stats

  • Total investments: 14
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Neural Trainer — Neural is a digital training system that increases the neuromuscular and cognitive performance of athletes. It uses an advanced technology to facilitate the design and development of neuromotor training routines, in a simple and effective way, which allows linking the brain and the body, obtaining the highest sporting excellence.The company isheadquartered in Montevideo, Uruguay.
  • OSB Tech — OSB Tech integrates hardware and software to help increase the productivity in the manufacturing industry. It offers SiMEP OEE (Overall Equipment Efficiency) platform that captures information in real time of the machines in production plants , provides reliable, timely, structured, and statistical information of the losses of time due to stops,downtime, loss of speed, and losses due to non-conforming product quality, as well as causes that provoke them and how to relate them to production losses.The company was founded in 2016 and is headquartered in Montevideo, Uruguay.
  • Howler Monkey — HowlerMonkey is a service that alerts and shares computer vulnerabilities in real time for companies with technology equipment. The technology was developed by Guayoyo Labs a laboratory of solutions that help to improve the processes in areas and equipment of information technologies.
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Hugo Romay
Angel · 1 investments in Uruguay Consumer startups

Hugo Romay is the Board Member of Endeavor.

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Investment focus

  • Industry: Analytics, E-Commerce, Data Integration
  • Stage:Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 2
  • Round size: Seed $750k–$2.3M
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • Data4Sales — We help eCommerce stores to understand their most valuable customers. Our A.I. recommends actionable insights that help you treat customers differently on every channel, improving retention, acquisition and developing customer value.Create a passionate, committed customer base that will spread the word of your eCommerce store attributes topotential new customers. As a result, we help you make far more money from your most valuable customers, who will buy from you more often and spend more when purchasing from you.
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Cencosud Ventures
VC Fund · Montevideo, NA - Uruguay, Uruguay · 1 investments in Uruguay Consumer startups

Cencosud Ventures, the corporate venturing unit of Cencosud, creates, funds, and accelerates startups that shape the future of retail.We aim to leverage and accelerate startups regionally, and strategically important to our business units, by generating and strengthening core competitive advantages. We pursue strategic returns by investing indisruptive technologies that accelerate the future of retail, payments, mobile experience, fintech, logistics and the supply chain.Cencosud is one of the largest multi-format retailers in the Americas. It operates in Chile, the USA, Argentina, Brazil, Colombia and Peru. Additionally, it has offices in Uruguay and China. Its main business units are supermarkets, department stores, home improvement and financial retail.

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Investment focus

  • Industry: SaaS, Retail, E-Commerce
  • Stage:Seed
  • Geography: Brazil

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
  • Mimo Live Sales — Mimo is a Live Commerce platform pioneer in the Latam Market.
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CrossBoundary
VC Fund · Nairobi, Nairobi Area, Kenya · 1 investments in Uruguay Consumer startups

CrossBoundary Energy's energy solutions help decarbonize enterprise by providing cleaner, cheaper, and more reliable power.

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Investment focus

  • Industry: B2B, B2C, SaaS
  • Stage:Seed
  • Geography: Nigeria, Tunisia, Uruguay

Investor stats

  • Total investments: 4
  • Round size: Seed $1.3M–$4.2M
  • Lead/follow: 0% lead, 100% follow
  • Last fund: May invest from a new fund soon — raised $16M in 2019

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • Fluna — We help high-growth African exporters and importers tap into global markets via proprietary trade data, flexible financing and global treasury solutions
  • Bio-Logical — Bio-Logical offers technology to sequester carbon from agricultural waste and transform it into, climate resilience building fertiliser. This innovation is more than a product; it's a promise to regenerate land, dramatically boost crop yields, and tackle climate change head-on.
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Promotora Social México
VC Fund · Mexico City, Distrito Federal, Mexico · 1 investments in Uruguay Consumer startups

Promotora Social México funds business solutions focused on poverty with a focus on healthcare, education, and economic growth.

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Investment focus

  • Industry: EdTech, Health Care, SaaS
  • Stage:Seed, Series A
  • Geography: Mexico, United States, Uruguay

Investor stats

  • Total investments: 16
  • Round size: Seed $450k–$4.2M; Series A $1.6M–$9M
  • Lead/follow: 6% lead, 94% follow

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • GoodSAM — We make products that are good for you, fair for farmers, & good for the planet!
  • Ábaco — Ábaco is a fintech company that offers financial services with capital, payments & platform solutions.
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Latin Leap
VC Fund · Medellín, Antioquia, Colombia · 1 investments in Uruguay Consumer startups

Latin Leap is a Venture Capital Studio backing pre-seed and seed startups across Mexico, Colombia, Chile and the Pacific Alliance. We invest in proven copycat models with unicorn potential.

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Investment focus

  • Industry: E-Commerce, Software, Logistics
  • Stage:Seed, Series B, Pre-Seed
  • Geography: Colombia, Mexico, United States

Investor stats

  • Total investments: 46
  • Round size: Seed $1.3M–$7M; Pre-Seed $1M–$1.2M; Series B $5.9M–$80M
  • Lead/follow: 13% lead, 87% follow
  • Last fund: Likely still investing — raised $25M in 2023

Portfolio highlights

  • Refurbi — The All-in-One Solution for the Refurbished Electronics Market
  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • ZUZU Hospitality — Maximize revenue for your independent hotel with our expert Revenue Management service, Channel Manager, and PMS. No fixed costs. Start risk-free today.
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ThredUp
VC Fund · Oakland, California, United States · 1 investments in Uruguay Consumer startups

thredUP is an online consignment and thrift store where you can buy and sell high-quality secondhand clothes. Find your favorite brands at up to 90% off.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
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ANII
VC Fund · Montevideo, NA - Uruguay, Uruguay · 1 investments in Uruguay Consumer startups

The National Agency for Research and Innovation (ANII) is a government agency that promotes research and application of new knowledge to productive and social reality of the country. ANII available to the public funding for research projects, scholarships national and international graduate programs and incentive programs for innovativeentrepreneurship and culture, both in the private and public sectors.ANII developed the National Research System, a program of national economic researchers categorized based on a strict evaluation system incentives. He also created the Portal Timbo, which allows free access to all kinds of scientific publications worldwide for all Uruguayans.

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Investment focus

  • Industry: Software, Information Technology, Retail
  • Stage:Pre-Seed, Grant, Non-Equity Assistance
  • Geography: Uruguay, Chile, Brazil

Investor stats

  • Total investments: 19
  • Round size: Grant $20k–$100k; Pre-Seed $25k–$200k; Non-Equity Assistance $5k–$70k
  • Lead/follow: 37% lead, 63% follow

Portfolio highlights

  • Sofi — Over-indebtedness is a problem that is often seen as a dead end. This perspective can generate a mental state of irritability, stress, sadness, anxiety and even diseases such as depression. These problems can happen to over 75% of Brazilian families that are in debt, where a third of them cannot pay their bills on time. This is a global socialproblem with a total market of over USD 1.5 trillion. hiSofi was born from the desire to transform this reality by uniting technology, user experience and user interface, content, growth hacking, data science and storytelling with the purpose of transforming and curing people’s lives by fostering healthier financial solutions through education and financial reinclusion. We are a fintech that brings the accounts recovery & management (ARM) industry to the digital era.
  • Conic — Conic AI Employee Onboarding is an AI-powered platform designed to streamline employee onboarding and training for companies of all sizes. By leveraging conversational AI, Conic automates onboarding processes, answers employee questions, delivers interactive training materials, and provides performance analytics to enhance knowledge retention.
  • StyleDesigner — StylesDesigner is an AI-powered app that transforms fashion shopping with personalized cross-brand recommendations. It understands users' tastes to suggest tailored outfits, making shopping efficient and enjoyable. It caters to online shoppers, budget-conscious individuals, and those seeking unique styles. Key features include AIrecommendations, outfit completion and generation, multimodal-based search, and support for small brands, ensuring an inclusive and innovative shopping experience
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Maria Frances
Angel · London, England, United Kingdom · 1 investments in Uruguay Consumer startups

Maria Raga Frances is based out of London, England, and is the venture partner of Creandum. Maria previously worked at ITV as a digital advisory council member. Maria Raga Frances attended INSEAD. Maria Raga Frances has been nominated as a finalist for the Bold Woman Award.

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Investment focus

  • Industry: Fashion, Marketplace, B2B
  • Stage:Seed, Series A, Angel
  • Geography: United Kingdom, France, Sweden

Investor stats

  • Total investments: 17
  • Round size: Seed $2.4M–$30M; Series A $10M–$15M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • eComID — H&M-backed eComID is building the AI infrastructure to democratize personalization in commerce.
  • Fleek — Fleek is a B2B Wholesale Marketplace for second-hand fashion. Our buyers are vintage stores and online resellers; our suppliers are used clothing wholesalers, rag-houses, and donation centres.
  • District — District is a commerce platform where anyone can create and grow their own brand. District allows anyone to develop personalized retail experiences, such as live selling and auctions, marketplaces, and paid communities, without the need for coding or engineering.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Satrack Ventures
VC Fund · 1 investments in Uruguay Consumer startups

Satrack Ventures is a corporate venture capital focused on supporting early-stage, technology-driven startups.

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Investment focus

  • Industry: B2B, B2C, SaaS
  • Stage:Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
Show all investments...

Mario Sanchez
Angel · 1 investments in Uruguay Consumer startups

Senior Level Manager More than 20 years of experience in senior level leadership at regional and world wide companies. Today, active member of the entrepreneurial ecosystem as mentos, angel investor at several startups, still turning in a one of the entrepreneur in some of them. With a hi knowhow in building relationships with senior managers andbusiness owners to gain the confidence of potential customers and analysis of complex business environments, to find and create business opportunities.Skills and Abilities Dynamic and analytic, with team work abilities, developing a valued based leadership. Aptitude to orient the work to measurable and achievable objectives.

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Investment focus

  • Industry: iOS, SaaS, Android
  • Stage:Pre-Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS
. Out of stock
. Price
s. Promo executions. 
POP Material implementation.
 Products expiring date. 
Returns
. Assortment by RE and cluster
. Planogram compliance
. Competitive activity.
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El Pais
VC Fund · Madrid, Madrid, Spain · 1 investments in Uruguay Consumer startups

El Pais is a newspaper company with a large national circulation and audience. The company introduced the modality of distributing special and collectible editorial products nationally and internationally. The company focuses in the improvement of Uruguayan society. The carry out dozens of extraordinary publications and historical investigations.

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Investment focus

  • Industry: iOS, SaaS, Android
  • Stage:Pre-Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS
. Out of stock
. Price
s. Promo executions. 
POP Material implementation.
 Products expiring date. 
Returns
. Assortment by RE and cluster
. Planogram compliance
. Competitive activity.
Show all investments...

Wollef Ventures
VC Fund · Mexico City, Distrito Federal, Mexico · 1 investments in Uruguay Consumer startups

Wollef Ventures is a venture capital firm focused on early stage ventures in Latin America.

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Investment focus

  • Industry: FinTech, E-Commerce, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Mexico, Argentina, Colombia

Investor stats

  • Total investments: 70
  • Round size: Seed $400k–$7.5M; Pre-Seed $1M–$2.3M; Series A $7M–$40M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: Likely still investing — raised $13M in 2022

Portfolio highlights

  • MiChamba — MiChamba is a Software Development firm offering an AI based personal assistant for automation
  • aviva — Aviva is building an AI-powered digital bank for Latin America’s underserved communities. While determined to fuel Latin America’s ongoing emergence of a new middle class with a fully-fledged portfolio of inclusive financial services, Aviva’s initial go-to-market concentrates on unsecured credit products for individuals and nano-businesses inMexico.As most of the underbanked 40+ million Mexicans live in small and medium-sized towns, Aviva builds a bridge to those living in remote communities with its physical onboarding kiosks. These nano-branches provide a documentless 3-minute video onboarding for everyone in need of liquidity. Novel AI-based technology, including natural language processing, allows Aviva to match customers’ spoken word to the fields of a comprehensive real-time credit application. Transforming speech to text and inferring emotions and personality from the visual layer of the application video gives Aviva an edge in scoring thin-file customers. Leveraging these novel risk models, Aviva aims to provide the lowest interest rates available to today’s underserved.
  • Ginia — Ginia is an edtech company that connects companies, educational institutions and students to enhance employability.
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Alejandro Curcio
Angel · 1 investments in Uruguay Consumer startups

Alejandro Curcio is the president of Curcio Capital.

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Investment focus

  • Stage:Seed

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
Show all investments...

Consumer Investor funding in Uruguay at a glance

Stats across 14 deals from 28 investors.

28
investors
in Uruguay Consumer startups
14
deals
in Uruguay Consumer startups
$2.4M
median round
in Uruguay Consumer startups
32%
lead investors
lead at least one round
43%
Seed
most common funding stage
86/14
VC / Angel
share of investor count

Access all 28 investors in Uruguay Consumer startups.

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