Top 5 Retail Startup Investors in Norway in September 2025

Last updated: Sep 2025 A list of 5 angel investors and VC (Venture Capital) funds that invest in Retail startups based in Norway. We rank investors based on the number of investments they made in Retail companies from Norway. We update this investor list every month.

Top 5 Retail Startup Investors in Norway in September 2025

Investor	Retail Norway investments
Idekapital	3
Persimmon Hill	1
Calvin Ayre	1
Innovation Norway	1
Ferd	1

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Investor list

We manage two investment funds with more than 1 bn NOK under management. We invest in high-growth software and technology companies.

Investment focus

Software, SaaS, Information Technology
Seed, Series A, Funding Round
Norway, United Kingdom

Portfolio highlights

Völur — Ensuring optimal use of every single animal through cutting and processing.
Muybridge — Reimagining cameras with weightless software-based viewpoint
Simplifai — Simplifai is a holistic Artificial Intelligence (AI) company with the vision to empower tomorrow's digital winners and to release the full potential of human employees through the smart application of artificial intelligence and automation technology. The company's disruptive, hyper-automation solutions allow customers to automate workprocesses where free-text, natural language emails, documents, or chat are the information carriers. Its Emailbot can automate the handling of up to 80% of the inquiries in an average customer service center.Simplifai was established in 2017 and is headquartered in Oslo, Norway.

Persimmon Hill

Investment focus

iOS, Gaming, Retail
Seed
Norway, United States

Portfolio highlights

UNISOT™ — UNISOT™ is a Norwegian B2B Supply Chain Sustainability PaaS, enabling global supply chain actors to be more sustainable as well as enabling them to prove it to their customers and consumers. With our 360° Supply Chain connectivity we also enable our customers to produce verifiable ESG/Sustainability reporting as well as verifiable End-to-EndScope 3 (GHG) reporting.Our main focus is to provide solutions to all actors of global supply chains to be more sustainable by being more efficient as well as provide tools that enable them to Prove their product Quality, Provenance and Sustainability; all functions that are becoming mandatory with the new regulations like UN/EU Supply Chain Traceability laws, EU Taxonomy for Sustainability and EPA Scope 1,2,3 https://unisot.com/esg.
FYX Gaming — Web3 development platform & scaling solutions on the blockchain, proud creator of CryptoFights.

Calvin Ayre (born May 25, 1961, in Lloydminster, Saskatchewan, Canada) is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994.Ayre received a Bachelor of Sciences (BSc) in General Sciences from the University of Waterloo in 1984. In 1989, Ayre earned an MBA in Management Finance from CityUniversity of Seattle.