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Top 5 Retail Startup Investors in Norway in July 2025

Last updated: Jul 2025 A list of 5 angel investors and VC (Venture Capital) funds that invest in Retail startups based in Norway. We rank investors based on the number of investments they made in Retail companies from Norway. We update this investor list every month.

Top 5 Retail Startup Investors in Norway in July 2025

Investor	Retail Norway investments
Idekapital	3
Calvin Ayre	1
Persimmon Hill	1
Innovation Norway	1
Ferd	1

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Investor list

We manage two investment funds with more than 1 bn NOK under management. We invest in high-growth software and technology companies.

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Investment focus

Software, SaaS, Information Technology
Seed, Series A, Funding Round
Norway, United Kingdom

Portfolio highlights

Völur — Ensuring optimal use of every single animal through cutting and processing.
Muybridge — Reimagining cameras with weightless software-based viewpoint
Simplifai — Simplifai is a holistic Artificial Intelligence (AI) company with the vision to empower tomorrow's digital winners and to release the full potential of human employees through the smart application of artificial intelligence and automation technology. The company's disruptive, hyper-automation solutions allow customers to automate workprocesses where free-text, natural language emails, documents, or chat are the information carriers. Its Emailbot can automate the handling of up to 80% of the inquiries in an average customer service center.Simplifai was established in 2017 and is headquartered in Oslo, Norway.

Calvin Ayre (born May 25, 1961, in Lloydminster, Saskatchewan, Canada) is the founder of the Bodog online gaming and entertainment brand, which he developed and launched in 1994.Ayre received a Bachelor of Sciences (BSc) in General Sciences from the University of Waterloo in 1984. In 1989, Ayre earned an MBA in Management Finance from CityUniversity of Seattle.

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Investment focus

Blockchain, Information Technology, Bitcoin
Seed, Funding Round, Series A
United States, United Kingdom, Spain

Portfolio highlights

Mijem — Mijem is the buy sell marketplace app to tap into your campus community. Save money. Earn cash. Connect with students. Download the free app.
Centi — Unlocking Financial Potential with Blockchain Empowering businesses and individuals with innovative solutions that bridge traditional...
Transmira — Augmented and Virtual Reality Solutions

Persimmon Hill

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Investment focus

iOS, Gaming, Retail
Seed
Norway, United States

Portfolio highlights

UNISOT™ — UNISOT™ is a Norwegian B2B Supply Chain Sustainability PaaS, enabling global supply chain actors to be more sustainable as well as enabling them to prove it to their customers and consumers. With our 360° Supply Chain connectivity we also enable our customers to produce verifiable ESG/Sustainability reporting as well as verifiable End-to-EndScope 3 (GHG) reporting.Our main focus is to provide solutions to all actors of global supply chains to be more sustainable by being more efficient as well as provide tools that enable them to Prove their product Quality, Provenance and Sustainability; all functions that are becoming mandatory with the new regulations like UN/EU Supply Chain Traceability laws, EU Taxonomy for Sustainability and EPA Scope 1,2,3 https://unisot.com/esg.
FYX Gaming — Web3 development platform & scaling solutions on the blockchain, proud creator of CryptoFights.

Innovasjon Norge - vi gir lokale ideer globale muligheter

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Investment focus

Software, Information Technology, Artificial Intelligence
Grant, Seed, Funding Round
Norway, Romania, United States

Portfolio highlights

Leasi — Leasi delivers a forward-thinking rental and resource management system for companies that engage in internal or external distribution of machinery. This is achieved through an ecosystem that emphasizes the excessive use of data and datasharing, with a focus on user experience. Our goal is to create a simpler, more streamlined, and more efficientworkday for industry players by leveraging the power of data and collaboration within the ecosystem to ultimately reduce emissions, increase efficiency and enhance profitability.
Avisomo — Avisomo is an AgriTech startup that develops vertical farming plant factory solutions. Avisomo's solutions use AI and robots to automate plant growth with a cost-cutting formula that makes vertical farming more profitable than ever. Avisomo offers everything required to start a plant factory, including know-how and guidance on how totransition from startup to stable production.
Aurora Analytica — Founded in February 2023 and incorporated in January 2024, Aurora Analytica is a pioneering health technology company dedicated to optimizing the clinical trial lifecycle and accelerating the development of new treatment options. Our AI-powered platform provides strategic insights, site intelligence, and data-driven tools that enable biotech andpharmaceutical companies to design faster, smarter trials. A single platform that brings together essential assessments, the Aurora Suite™ consists of eleven interconnected modules that function collaboratively within a comprehensive analytics environment. Built on over 30 years of industry expertise, Aurora Analytica bridges the gap between innovation and execution—reducing costs, improving accuracy, and ultimately helping bring better therapies to patients, faster.

Ferd er et familieeid investeringsselskap som er eid av femte og sjette generasjon Andresen.

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Investment focus

Software, Information Technology, Energy
Funding Round, Private Equity, Series A
Norway, Sweden, United States

Portfolio highlights

wheel.me — The first and only autonomous wheel in the world. The innovation transforms anything into an autonomous mobile robot with minimal effort and without the need to alter its design or form. The company was founded in 2013 and is headquartered in Oslo, Norway.
Nofence — The world's first digital fence system. With our solution, you get control of your pasture and herd while you're on the move, through our app.
Kvist Solutions — Kvist Solutions tilbyr programvare som forenkler BREEAM sertifisering. Vi gir deg oversikt over hele prosjektet, slik at veien til sertifisering blir oversiktlig og forutsigbar.

Investors by industry

Artificial intelligence

Venture Capital

Financial Services

Food and Beverage

Enterprise Software

Mobile Advertising

Wine And Spirits

Renewable Energy

Machine Learning

Agriculture (agtech)

Media (entertainment)

Investors by country

Russian Federation

Dominican Republic

United Arab Emirates

Marshall Islands

Investors in Norway by industry

Financial Services

Enterprise Software

Artificial intelligence

Renewable Energy

Food and Beverage

Media (entertainment)

Agriculture (agtech)

Machine Learning