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Top 35 Fashion Startup Investors in Australia in July 2025

Last updated: Jul 2025 A list of 35 angel investors and VC (Venture Capital) funds that invest in Fashion startups based in Australia. We rank investors based on the number of investments they made in Fashion companies from Australia. We update this investor list every month.

Top 35 Fashion Startup Investors in Australia in July 2025

Investor	Fashion Australia investments
Sydney Angels	3
Airtree Ventures	3
Paul Greenberg	2
Investible	2
Paspalis	2
Antler	2
Thomas Jones	1
BetterLabs Ventures	1
Sidecar Fund2	1
Melt Ventures	1
Brian Sugar	1
Seven West Media	1
Ieva Zubavičiūtė	1
Mirvac Ventures	1
Touch Ventures	1
Main Sequence Ventures	1
Paloma Ventures	1
Blackbird Ventures	1
Aura Group	1
Dayang Group	1
Justus Hammer	1
Eric Liaw	1
Rolf Krecklenberg	1
Giant Leap Fund	1
Minderoo Foundation	1
Sina Afra	1
Andrew Hagger	1
Gabby Leibovich	1
Rob Chapman	1
eBay Ventures	1
Washington H. Soul Pattinson	1
Macdoch Ventures	1
Jonathan Lui	1
Smarter Capital	1
Shorooq Partners	1

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Investor list

Sydney Angels is a not-for-profit angel investment membership organisation. Since our establishment in 2008, they have stayed true to our mission of supporting the early-stage ecosystem by running processes and events that connect our investing members with promising early-stage companiesThey believe that encouraging smart investment in startupcompanies will benefit both our members’ portfolios and Australia’s emergent innovation economy.They see this as the ultimate win-win situation. Sydney Angels is led by an elected committee of ten volunteers who meet weekly. It is supported by an operations manager and alliance partners.

Investment focus

Software, Health Care, SaaS
Seed, Angel, Series A
Australia, United States

Portfolio highlights

Okkular — Okkular is an AI based fashion tech startup.
Apollo Secure — Cyber for Humans - an automated cybersecurity platform for startups and small businesses to improve security maturity and simplify security compliance.
Mary Technology — Generate detailed chronologies from documents in minutes with Mary Technology. Achieve 90%+ time reduction and ensure 99%+ accuracy. Try for free.

AirTree is a venture capital firm investing in Australian and New Zealand technology founders from seed stage or earlier.

Investment focus

Software, SaaS, Information Technology
Seed, Series A, Series B
Australia, United States, Singapore

Portfolio highlights

Haast — Haast is an artificial intelligence SAAS company that offers marketing compliance automation services.
Gridsight — Gridsight helps electrical utilities transition to a decentralised grid by creating 90%-accurate, AI-powered load flow models. These models enable utilities to safely and efficiently support more residential solar, batteries and electric vehicles. Based on CEO Brendan Banfield's PhD research, Gridsight was founded in 2020 to accelerate the transition to renewables.
Harmony Intelligence — AI cybersecurity products that solve your AppSec, SecOps, and corporate security challenges.

Paul Greenberg

Investment focus

E-Commerce, Fashion, Consumer Goods
Seed, Funding Round
Australia

Portfolio highlights

Waave — We are giving you back control. Security, visibility and freedom of choice over your money. | Pay by Bank | Wendi | Open Banking
Refundid — Receive your refund in real-time as you decide to make a return. Refundid lets you shop online with confidence, guaranteeing an instant and effortless returns process.
InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.

Investible is an early-stage venture capital firm backing the visionaries advancing humanity through technology in Australia, New Zealand, Southeast Asia and globally.

Investment focus

Software, Information Technology, E-Commerce
Seed, Series A, Pre-Seed
Australia, United States, Singapore

Portfolio highlights

Voltavate — Voltavate is dedicated to driving innovation in battery technology to support the global transition towards sustainable energy solutions.
Kite Magnetics — Electric motors enabling electric aircraft of all sizes to fly further, carry more and emit less. The future of aviation is electric.
Quantum Brilliance — Quantum Brilliance builds room temperature quantum computers powered by synthetic diamond, enabling applications in everyday computing, including edge and massively parrellelized computing.

Paspalis is a leading venture capital investor in Northern Australia. We invest in innovative companies, both locally and globally, looking to do business in the Northern Territory.

Investment focus

Aerospace, Manufacturing, Space Travel
Seed, Series A, Funding Round
Australia, Singapore, United States

Portfolio highlights

Go Locum — Go Locum uses artificial intelligence to ease the recruitment process by automating credentialing and matching healthcare professionals to job possibilities in regional and remote areas.
Esper Satellite Imagery — Esper is building and launching the world's most versatile satellite imagery network for mineral exploration, agronomy, and national security. Order imagery now.
Transcelestial Technologies — Secure, last mile connectivity with fiber-like speeds using next gen Wireless Fiber Optics or Lasercomms, at a fraction of the deployment time and cost of fiber.

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

Investment focus

Software, Information Technology, Artificial Intelligence
Pre-Seed, Seed, Series A
United Kingdom, Singapore, Australia

Portfolio highlights

Rovers — Global Agricultural IP Company
Vern — Made with love in Sydney
Whisper — Whisper offers next-gen, real-time threat intelligence by leveraging a vast semantic graph built from 45 billion interconnected data points.

Thomas Jones is a entrepreneur and founder of Charlotte Street Capital. Previously he worked with SMARTS Group International as a Founder & Executive Director. He attended the University of Sydney and Birkbeck, University of London.

Investment focus

CRM, SaaS, Retail
Angel
Australia, United Kingdom

Portfolio highlights

GoSquared — GoSquared is a platform where businesses can understand and communicate with their customers. GoSquared combines analytics, CRM, live chat, and marketing automation in one seamless platform. The company's mission is to help businesses convert more visitors into customers.
Bandicoot Imaging Sciences — The easy, fast and affordable way to create high-quality digital 3D fabrics for fashion, furnishing and interior. Turn your physical fabrics into digital fabrics with just a camera!

BetterLabs is an early-stage venture capital fund and venture studio based in Perth, Australia. Backed by RAC the fund invests in technology and opportunities that impact next-generation insurance, clean technology, mobility, work and money. The studio creates ventures to solve challenges in these domains and we also invest in them.

Investment focus

Education, E-Commerce, Artificial Intelligence
Seed, Grant, Pre-Seed
Australia, United States

Portfolio highlights

upcover — upcover is Australia's award winning Online business insurance provider for All type of business owners, startups, consultants, freelancers and gig economy workers in Australia. Get a quote online today.
WeMoney — WeMoney is focused on obtaining an Open Banking license so that the Fintech firm can gain access to customer banking data, which may be used to improve the quality of services offered to them.WeMoney’s platform lets users keep track of their pending utility bills and other recurring payments. The platform also aims to help customers with managingtheir savings and monitoring their monthly income. Joveski revealed that his company is also developing features that will use behavioral science and AI to help users make better or more informed financial decisions.
Loopit — Loopit is the complete end-to-end software & professional services platform solution for car subscription to boost dealership & profitability.

Sidecar Fund2

Investment focus

SaaS, Recruiting, Health Care
Seed, Funding Round
Australia, United States

Portfolio highlights

FLAYR — Get Hair And Makeup Done At Home For Less Than The Price Of At A Salon
Cognoptix — Cognoptix is creating and developing an innovative, non-invasive eye test to assist in the early diagnosis of Alzheimer's Disease. Cognoptix's goal is to provide clinicians with a quick, predictive, reliable, inexpensive, and widely available test, enabling early diagnosis and treatment.The company was founded in 2001 and headquarteredin Marlborough, Massachusetts.
Sourcr — The market leader for recruiter reviews and performance data. Search, compare and engage recruiters based on their market experience and service levels.

We provide venture capital, expertise and advice to advanced manufacturing-focused Australian startups with global ambitions.

Investment focus

Sustainability, Renewable Energy, Energy
Seed, Series A
Australia

Portfolio highlights

Refilled — Refilled is an eco-friendly company that offers smart drink dispenser vending machines to eliminate single-use plastic bottles.
MGA Thermal — MGA Thermal, specialists in thermal energy storage technology. Renewable, high-power, economical, modular, safe and sustainable thermal storage solutions.
Allegro Energy — Our mission is to radically accelerate the transition to a world powered by plentiful, cheap, clean energy. Talk to us today about your project to find out how our technology can help you reach your energy goals.

Brian Sugar is the Managing Partner of Sugar Capital. He is a Founder at POPSUGAR.

Investment focus

E-Commerce, Retail, Fashion
Seed, Series A, Pre-Seed
United States, Israel, Australia

Portfolio highlights

AirRobe — Empowering the collaborative consumption of luxury consumer goods.
Plumb — Murmur is a collaborative platform where teams decide how they want to work together.
Disco — Co-op commerce is a network of the world's best brands partnering together to grow.

Seven West Media is the leading, listed national multi-platform media business based in Australia. We comprise Seven Television, the leading free to air capital city television network; Pacific Magazines, the country's second largest magazine group by readership; Yahoo!7 one of the nation’s most successful internet platforms, as well asWestern Australia's leading newspaper, The West Australian and associated WA regional newspapers and radio stations. Seven West Media was created through the acquisition of Seven Media Group by West Australian Newspapers Holdings Limited (WAN) as approved by WAN shareholders on 11 April 2011.

Investment focus

Software, Financial Services, Internet
Funding Round, Seed, Series C
Australia, United States

Portfolio highlights

Carbar — Buy, finance or subscribe to your next car online. Sell your car without haggling, get an instant valuation.
InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.
CarExpert.com.au — Australia's most reputable and independent motoring experts bring you the latest car reviews, comparisons, news and auto content.

Ieva Zubavičiūtė

Investment focus

Fashion, E-Commerce, B2B
Seed, Equity Crowdfunding
Australia, Lithuania, United Kingdom

Portfolio highlights

Good On You — Thousands of brand ratings, articles and expertise on ethical and sustainable fashion. Know the impact of brands on people and planet, and discover better fashion.
The Knotty Ones — Slow fashion label that specializes in luxury knitwear crafted by female artisans and garment workers in rural areas of Lithuania
Common Objective (CO) — Join the community committed to best practice, access training and sourcing solutions. .

Ventures arm of Mirvac Pty Ltd

Investment focus

Energy, Fashion, E-Commerce
Seed, Pre-Seed
Australia

Portfolio highlights

Mys Tyler — Finally, an app that brings you body-relevant fashion inspiration. Discover like-minded, like-bodied creators sharing the outfits they love on Mys Tyler.
Allume Energy — Apartment residents can now access solar energy directly from their rooftops and share it fairly with their neighbours thanks to our world-first technology, SolShare.

Touch Ventures is an investment holding company focused on high growth, scalable investment opportunities globally, including those who may benefit from Afterpay's ecosystem

Investment focus

E-Commerce, Payments, Virtual Workforce
Seed, Series A, Series C
Australia, United States, United Arab Emirates

Portfolio highlights

Breef — Breef is bringing the agency online. As the modern outsourcing solution, our platform connects leading brands with boutique agencies for all their digital + creative needs. The company was founded in New York by George Raptis & Emily Bibb.
Postpay — Postpay is an e-commerce company that offers easy installment loans to shoppers, enabling them to make purchases without financial strain. Explore the website for a variety of features, exclusive deals, and featured brands. Shop stress-free and enjoy affordable shopping with Postpay.
Her Black Book — Her Black Book

We work with inventors who are building something hard from their unique expertise in science. These inventors are building the industries that will thrive for the decades to come. We have a unique working model to accelerate a company's pathway to scale.

Investment focus

Software, Artificial Intelligence, Information Technology
Seed, Series A, Series B
Australia, United States, Philippines

Portfolio highlights

Levur — Levur produces oils inspired by nature, without the environmental impact. Our vision is a future where reliance on unsustainable plant and animal oils like Palm Oil is drastically reduced, mitigating environmental impacts. We are collaborating with large consumer goods manufacturers to make this a
Arkeus — Arkeus is a leader in the fusion of optics and autonomy. Our wide area autonomous optical systems are deployed to conduct Search, Intelligence, Surveillance and Reconnaissance in a range of operating environments.
QuintessenceLabs — Quantum cyberattacks can break current encryption in minutes! Get protected with QuintessenceLabs quantum key distribution, generation, and management.

Dovetail Ventures is investing in seed and early-stage companies.

Investment focus

Men's, Billing, Fashion
Seed, Funding Round
Australia

Portfolio highlights

ChemCloud — ChemCloud is a digital platform that makes it easy to discover, buy, and sell chemicals, so you can focus on the innovation that truly matters.
Authsignal — Fastest, seamless, passwordless authentication and passkeys. Protect B2C accounts and enhance security with drop-in passwordless features.
Marmalade — Marmalade is an invoice payments platform that empowers businesses to take complete control of their cash flow.

Blackbird is a venture capital fund based in Australia and New Zealand. We invest in every type of technology from software to space, unified by the biggest of ambitions.

Investment focus

Software, SaaS, Artificial Intelligence
Seed, Series A, Pre-Seed
Australia, United States, New Zealand

Portfolio highlights

Ravio — Ravio allows you to understand compensation in your market in real-time. Make smarter salary, equity and benefits decisions without touching a spreadsheet.
Halter — Halter creates GPS enabled, solar powered collars for cows. The collar hardware allows farmers to use simple tablet app software to remotely set geographic boundaries for cattle, virtual fences. Farmers use Halter's system to avoid physically herding cows, maximizing farmer time and productivity.
Blinq — Blinq makes it easy to share your contact details via QR code scanning on the mobile app.

Aura Group is a financial services company operating out of Australia and Singapore that provides tailored wealth and funds management solutions across the Asia Pacific region. Our vision is to build trust that lasts generations.

Investment focus

iOS, Blockchain, Information Technology
Funding Round, Series A, Seed
Australia, Finland

Portfolio highlights

InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.
Lygon — Lygon operates as a blockchain banking start-up. The Lygon platform is an industry solution that streamlines the bank guarantee process for everyone.
Global Reviews — Prioritised, enterprise-wide decision making, based on digital intelligence and customer centric research. Learn how Global Reviews can help your business here.

Dayang Group is a large clothing manufacturer based in Dalian, China.

Investment focus

Men's, Fashion, E-Commerce
Corporate Round
Australia

Portfolio highlights

InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.

Justus is a seasoned entrepreneur who has been working in the technology space for over a decade. First as a founder of Spreets and later as an investor and advisor to other startups such as Airtasker. His latest venture is Sellable with which he plans to revolutionise the real estate landscape in Australia.

Investment focus

Retail, Fashion, FinTech
Seed, Series A
Australia

Portfolio highlights

Upstreet — 'NextGen Loyalty Solution', 'FinTech', 'Share Trading', 'Marketing Solution', 'B2B', 'B2C', 'DtC', "Share Rewards"
Brainfish — Brainfish is the world's first AI-powered help center + content platform that instantly answers any customer question.
Foodini — Foodini is an app that enables users to develop a customized profile of their dietary requirements and connects those with food allergies and intolerances with the restaurants and menu items that are most suitable for them.

Eric Liaw is the General Partner of IVP. He attended Stanford University.

Investment focus

Software, Internet, E-Commerce
Series B, Series C, Series E
United States, Australia, Sweden

Portfolio highlights

Sage — Sage is an app helps to improve care with better caregiver tools that ensures older adults receive individual care.
Wedding Spot — Wedding Spot is the first online marketplace that allows users to search, price, and book thousands of wedding venues. Working directly with venues, Wedding Spot gathers all the information required to allow newly engaged couples to easily search for venues based on budget, location, style, and guest count. Users can "build out" theirideal wedding day by selecting specific services and options to see a price estimate and then book a venue viewing appointment with one click of a button. Wedding Spot’s proprietary technology enables wedding venues to manage their entire wedding booking process on its platform, including acquiring customers, organizing content, and marketing inventory. Launched in August 2013, Wedding Spot is based in San Francisco, CA and is backed by leading VC investors.
Local Threads — Local Threads is the best price value marketplace for Australia's top independent fashion brands. Find your fit for any occasion at Local Threads with over 150 ethical clothing brands and 6000 products to choose from. We ensure that all our products are Australian, and are committed to being ethical and sustainable.

Rolf Krecklenberg - Chairman @ Robar Investments

Investment focus

Retail, Fashion, Lifestyle
Series A
Australia

Portfolio highlights

Mon Purse — Superior quality leather accessories for both women & men. Add your monogram to our cosmetic cases, bags, pouches, phone cases, travel and tech accessories.

Giant Leap is Australia's first venture capital fund to be 100% dedicated to investing in exceptional, rapidly scalable impact businesses.

Investment focus

Health Care, Information Technology, Software
Seed, Series A, Funding Round
Australia, United States, United Kingdom

Portfolio highlights

Mindset Health — Mindset Health is a digital therapeutics company that helps people manage chronic health issues like irritable bowel syndrome and anxiety with app-based hypnotherapy.
Great Wrap — The only Australian made and owned compostable cling wrap
Conserving Beauty — Acne Care Reimagined. Skincare formulated for for acne-prone and sensitive skin. Clinically tested and shown to cause no dermal irritation or sensitization. Australian and STEM Female Founded.

We are a modern philanthropic organisation. We take on the tough issues with the potential to drive massive change.

Investment focus

Environmental Engineering, Medical, Information Technology
Series A, Seed, Series B
Australia, United States, Kenya

Portfolio highlights

FairSupply — Identify, manage and mitigate your modern slavery risk, GHG carbon emissions (Scope 1, 2 and 3), and biodiversity risk, all on one intuitive platform.
Planet Protector Packaging — Planet Protector Packaging manufacturers and distribute the best performing insulated packaging solutions made from 100% natural waste wool.
Sustainable Screens Australia — Sustainable Screens Australia mission to inspire and enable productions to minimise their environmental impact.

Sina Afra is the CEO and Founder of Tiko. He previously worked at Markafoni as a CEO and Founder. Sina Afra attended the University of Münster.

Investment focus

E-Commerce, Fashion, Internet
Seed, Series A, Angel
Turkey, United States, Germany

Portfolio highlights

Vagon — Vagon is your personal high-performance computer on the cloud. Start Vagon instantly and run all challenging software from any device, anywhere.
MARS — MARS provides digital financial services with unique card options and rewards programs.
Firefly — Firefly is the next-gen car advertising solution, featuring taxi and rideshare top advertising, in-car advertising, holograms, car wraps and more.

Andrew Hagger is the CEO Tattarang.

Investment focus

Fashion, Shopping, E-Commerce
Seed
Australia

Portfolio highlights

Her Black Book — Her Black Book

Gabby Leibovich is the co-founder and managing director at Catch.com.au.

Investment focus

Apps, FinTech, Internet
Series A, Seed, Funding Round
Australia, United Kingdom

Portfolio highlights

Flippa — Buy & Sell Online Businesses on the Flippa marketplace.
Flux — Flux helps you win at money. Save money and win cash prizes. Get exclusive content. Make your credit score healthier. All free.
Slyp — Ping Data creates a smart receipt that links receipts to customers through their bank account and banking apps.

Rob joined BGF in July 2013 to head up Direct Origination across the firm. He is based in Birmingham, but with a national remit to increase the volume of off-market investments made through establishing direct channels of contact with attractive organisations. Prior to joining BGF, Rob was Managing Director of Cadenza Partners, an independentDeal Origination boutique which sourced investment opportunities for High Net Worth Individuals and Private Equity firms across the UK. He began his career in Deal Origination after designing and building the highly successful MBI Programme at Leeds-based recruiter Ellis Fairbank, before transferring to global headhunting firm Odgers Berndtson. He brings with him a track record of sourcing more than two dozen investments since his first deal completed in October 2006.

Investment focus

Apps, Fashion, Consumer Goods
Seed, Angel
Australia

Portfolio highlights

Zero Co — We deliver incredible personal-care and home-cleaning products direct to your door, minus all the single-use plastic. Order your box of planet-friendly, plastic-busting products and win the war on waste at your place. For good!
SECOND FIT — Join Second Fit, the preloved fashion app for Australian women. Buy, Sell, and Ask about clothing in a safe, all-female community. Discover our vision, mission, values, and the user-friendly app design that makes fashion sustainable and accessible.

eBay Ventures is the venture capital investment arm of eBay Inc. We invest in disruptive early-stage companies that are revolutionizing the commerce landscape.

Investment focus

E-Commerce, Sustainability, Fashion
Seed, Series A, Series B
Norway, Australia, United States

Portfolio highlights

Ecomtent — Ecomtent enables brands to create eCommerce content with Generative AI. Using Ecomtent's self-service tools, customers can generate their entire optimized Amazon listing, using our AI product photo generator, AI Generate infographics at scale, a+ content, and generate optimised copy.
WunderGraph — Full lifecycle API Management for (Federated) GraphQL. Schema registry, composition checks, analytics, metrics, tracing and routing. Deploy 100% on-prem or use our Managed Service. Apache 2.0 licensed, no vendor-lock.
talkshoplive — talkshoplive is the leading live stream commerce network and distribution vehicle with a patent-pending embeddable video player containing sales execution, allowing transactions to be processed within the video player anywhere it exists. The network and app offer a full range of services for both buyers and sellers - from live show creation toorder processing, to ease of shipping and payouts.

With origins in owning and operating Australian pharmacies, Soul Patts has evolved into a diversified investment house investing across a range of industries and asset classes, including listed equities, private equity, credit, and property.

Investment focus

Software, Hotel, Men's
Funding Round, Series A
Australia

Portfolio highlights

Artrya — We use artificial intelligence for accurate cardiac imaging and heart disease diagnoses. Learn more about Salix, our noninvasive diagnostic support solution.
InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.
SiteMinder — SiteMinder is the world’s leading open hotel commerce platform, ranked among technology pioneers for opening up every hotel’s access to online commerce. It’s this central role that has earned SiteMinder the trust of tens of thousands of hotels, across 150 countries, to sell, market, manage and grow their business. The global company, headquarteredin Sydney with offices in Bangkok, Berlin, Dallas, Galway, London and Manila, generated more than 100 million reservations worth over US$35 billion in revenue for hotels in the last year prior to the start of the pandemic.

Our mission is to support Australia & New Zealand’s late seed stage founders. Since 2011, we have partnered with extraordinary founders building companies using technology to build a better future.We are looking for late seed stage founders who have a product and paying customers, in businesses across Australia & New Zealand. Our currentthesis surrounds networked businesses (like platforms and marketplaces) and select SaaS, but we do engage more broadly.We have been active seed investors since 2011. We invested in Cliff, Mel and Cameron when Canva was just starting to offer paid subscription plans. We partnered with Dylan and Mark at Qwilr based on their first public beta. Peter and Tony at Mable had 350 carers on their Sydney-based marketplace when we first partnered with them.

Investment focus

Software, E-Commerce, Retail
Seed, Series A, Funding Round
Australia, United States, Canada

Portfolio highlights

Brainfish — Brainfish is the world's first AI-powered help center + content platform that instantly answers any customer question.
Primary — Primary is the modern operating system for treasury management. We empower startups & innovative corporates to grow by reducing complexity around treasury, payments and cash flow.Primary is used by leading founders and finance teams that value safety, control and efficiency. Our product simplifies access to best-in-class yield instruments,enables monitoring of real-time cash positions across multiple banking partners and improves cash forecasting capabilities. We are powering the secure, smart and transparent treasury to help all companies meaningfully extend their runways.
Flagship — Flagship provides retailers with a centralized Visual Merchandising platform that enables the creation, execution and review of Visual Merchandising directives.

Jonathan is a director and a founding member of the Tank Stream Ventures Investment Committee.Jonathan is a technology entrepreneur with a extensive experience as a founder, investor and advisor with expert knowledge in online and telecommunications industries. He is a co-founder and COO of Airtasker where he heads up all IT and product developmentoperations.Jonathan is a founding director of Tank Stream Labs and is the co-author of a “Wireless LAN based Indoor Positioning” study published in 2007 which has been presented internationally.As a founding team member and project manager for amaysim, Jonathan worked directly with the COO to build a web based MVNO which achieved one of the fastest telecommunications service provider rollouts in Australia. Prior to this, Jonathan was an executive at IBM where he managed Westpac’s IT infrastructure projects. He is also an entrepreneur within the music industry as a founder of event management group Infinity Productionz.

Investment focus

Retail, Fashion, Lifestyle
Seed, Series A
Australia

Portfolio highlights

Mon Purse — Superior quality leather accessories for both women & men. Add your monogram to our cosmetic cases, bags, pouches, phone cases, travel and tech accessories.
Cake Equity — Here at Cake Equity we make equity easier to use. Grow your company, reward your team, eliminate the hassle. Sign up for FREE today!

Smarter Capital is an investment firm that invests in technology companies.

Investment focus

Men's, Fashion, E-Commerce
Funding Round
Australia

Portfolio highlights

InStitchu — InStitchu is an online custom clothier specializing in tailor made menswear. Customers are able to design custom made garments online which are then made to their exact measurements.InStitchu provides tailor made, high quality menswear through a simple online ordering process. Once a customer has added measurements to their profile, a suit orshirt can be ordered in a few minutes and on its way in two weeks. There are multiple ways for a customer to get their measurements perfected and enjoy that “perfect fit” InStitchu customers keep coming back for - our measurement guide will take you on a journey from your living room to the hustle and bustle of our tailor’s studio. Customers can choose from a wide range of globally sourced high quality wool and cotton fabrics, and when you’ve chosen, we’ll deliver your design right to your door. This new approach to shopping is stress free and cuts out the middleman, allowing us to deliver customers luxury tailor made suits and shirts without the high price tag.

Shorooq Partnersis the leading tech investor in the region, inspired by the best entrepreneurs, investors and practices from around the world.

Investment focus

Financial Services, FinTech, E-Commerce
Seed, Series A, Pre-Seed
United Arab Emirates, United States, Saudi Arabia

Portfolio highlights

NymCard — <p><span style="color:#ce9178;">NymCard is providing, in the MENA region and around the globe, dynamic and secure building blocks for building fast and easy card programs.</span></p>
CQR — CQR is dedicated to offering unrivaled protection by combining proactive techniques, cutting-edge technology, and guidance.
Octane — Octane is a digital wallet for vehicles that streamlines payments for all vehicle related expenses.

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