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Top 10 Retail Startup Investors in Jordan in April 2025

Last updated: Apr 2025 A list of 10 angel investors and VC (Venture Capital) funds that invest in Retail startups based in Jordan. We rank investors based on the number of investments they made in Retail companies from Jordan. We update this investor list every month.

Top 10 Retail Startup Investors in Jordan in April 2025

Investor	Retail Jordan investments
AdamTech Ventures	2
Aramex Ventures	1
Fadi Ghandour	1
Wamda Capital	1
Usama Fayyad	1
Karim Kawar	1
MVI (MENA Venture Investments)	1
Hummingbird Ventures	1
Saned Partners	1
Innovative Startups and SME’s Fund (ISSF)	1

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Adamtech is The result of three entrepreneurs joining their life experiences together.

Investment focus

E-Commerce, Retail, Internet
Seed, Pre-Seed, Series A
Jordan, United Arab Emirates

Portfolio highlights

Repzo — Repzo is a mobile sales CRM (customer relationship management) app . Simply put, this application turns your smartphone or tablet into the ultimate standalone field force management tool.
Abwaab — Abwaab is an online learning platform that allows secondary-school students to learn at their own pace, test themselves and get ahead with our expert tutors anytime and anywhere. By offering short, engaging video lessons, visualized learning journeys, continuous assessment and performance analytics, we are changing the way students learn outsidethe classroom.
Faylasof — Because the storage space is limited in the traditional bookstores, and it is always under pressure to advertise only the best-selling books. And for the special needs of readers Faylasof has brought the solution to this troubled approach to current technology, only very little space to store large amounts of data and be able to quickly find thebooks they need, of course, books can provide readers with a variety of consulting needs.Faylasof is one of the largest advisor books online bookstore in the Middle east. That allows ordinary users to conveniently easy find books, offering more than 1 million titles of Arabic and English books with home delivery and customized payment methods .Faylasof Mission: provide people with what is needed to read more in a very technical and professional way, inspire them with EducationFaylasof Vision: Create a generation of Readers by building an international strategy to become the best books providers nationally, and internationally

Aramex Ventures is the Venture Capital arm of logistics company.

Investment focus

Retail, E-Commerce, Online Portals
Series A
Jordan

Portfolio highlights

Jamalon — Jamalon is the largest online bookstore in Middle East. Offering more than 9.3 million Arabic and English titles from 30,000 publishers with home delivery and customized payment methods that suit Middle East region.

Fadi Ali Ghandour is the Founder, Managing Partner, and Executive Chairman of Wamda Capital. He previously worked at Aramex as a Chief Executive Officer. Fadi Ali Ghandour attended The Wharton School.

Investment focus

Software, E-Commerce, Retail
Seed, Series A, Series B
United States, United Arab Emirates, Jordan

Portfolio highlights

Onfleet — Onfleet is a B2B software company that specializes in last-mile delivery logistics. Onfleet powers millions of deliveries every month for thousands of businesses around the world. Onfleet's customers range from food and beverage delivery services to laundry and dry cleaning, pharmaceutical, retail and e-commerce delivery businesses. Thecompany's product includes a web-based dispatch dashboard for routing, tracking, dispatching, and analytics, intuitive iOS and Android apps for drivers, automated customer notifications and real-time driver tracking, and a robust RESTful API.Onfleet was founded in 2012 by a team of engineers at Stanford University.
Shippify — Shippify is an innovative logistics service that connects businesses with a diverse network of drivers & 3PLs to provide same day delivery . Shippify is backed by strategic leading venture capital and angel investors. Currently available in Brasil, Mexico, Chile and Ecuador. The company was founded in 2014.
Matternet — Matternet is a technology platform for urban aerial delivery. In March 2017, Matternet became the first company in the world to be authorized for urban drone delivery operations in Switzerland. In May 2018, the company was selected to participate in the FAA's Drone Integration Pilot Program for operations in North Carolina and San Diego. InMarch 2019, Matternet and UPS announced a partnership to implement drone delivery services at US hospitals and launched the first ongoing revenue drone delivery operation in US history at Wakemed in North Carolina.Founded in 2011, Matternet is headquartered in Mountain View, California

We are a leading venture capital firm in Dubai, UAE, focused on supporting entrepreneurs in the MENA region at the seed- and early-stage building great companies.

Investment focus

E-Commerce, Software, Information Technology
Seed, Series A, Series B
United Arab Emirates, Turkey, Jordan

Portfolio highlights

qeen.ai — qeen.ai is a GenAI native platform that enables autonomous AI to e-commerce firms of all sizes.
Penny Software — Simple. Spending. Software.As above. But, more specifically, penny is a cloud-based Procure-To-Pay system. penny helps you digitize and manage your full procurement cycle from request to approval. Manage RFQs to vendors, compare quotations, send POs and even payment. penny was designed to make things easy and consolidate all of yourorganization’s spending needs into one intelligent system
Heltia — Salus provides online counseling services for mental health conditions. Their services include mental health programs, therapies, science-backed self-help resources, and consultations for mental health.

Usama Fayyad is the Chairman and Founder of Open Insights and a Co-founder and Chairman at IADSS. He was a Co-founder and CEO at DMX. Usama attended the University of Michigan and Electrical and Computer Engineering at the University of Michigan.

Investment focus

Local, Retail, Fashion
Series A, Seed
India, Jordan, United States

Portfolio highlights

MiNeeds — MiNeeds is an online marketplace for local services.We are reinventing the way consumers connect with local professionals (accountants, photographers, cleaners,...).Post your need, relax, and we'll get you up to 4 competitive quotes from the right local service providers. We save you time and effort and we help small businesses growtheir income. Seems like a win-win!
MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
Snapmint — Snapmint facilitates simplified, fairly-priced and hassle-free EMI options without a Credit Card.

Karim Kawar is the president of Kawar Group, and the former ambassador to the United States and Mexico from Jordan. He is also chairman of Kawar Energy and of IrisGuard. As ambassador to the United States, Kawar led the EDAMA Initiative, Jordan's blueprint for a green economy and was appointed by Royal Decree to the Board of Trustees of theKing Abdullah II Fund for Development. Previously, Kawar was appointed to the Economic Consultative Council by His Majesty King Abdullah II. He is the architect of the REACH Initiative, Jordan's blueprint for a knowledge economy, founder and chairman of the Information Technology Association of Jordan, former president of the Jordan Computer Society, and a founding member of several business associations and NGOs, including AmCham and the Jordan Intellectual Property Association.

Investment focus

Retail, Fashion, Shopping
Seed
Jordan

Portfolio highlights

MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.

Mena Venture Investments (MVI) is an angel fund that invests in early stage startups with strong growth potential in the Middle East and North Africa (MENA) Region and beyond. We work with entrepreneurs to build solid, scalable businesses and ensure access to capital at early stages of a venture to fuel their growth. Beyond financial investment,MVI offers support through mentorship, access to markets, networks, and clients, as well as cross-border operational support.

Investment focus

E-Commerce, Internet, Software
Funding Round, Seed, Series A
United States, Jordan, United Arab Emirates

Portfolio highlights

liwwa — liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
Shippify — Shippify is an innovative logistics service that connects businesses with a diverse network of drivers & 3PLs to provide same day delivery . Shippify is backed by strategic leading venture capital and angel investors. Currently available in Brasil, Mexico, Chile and Ecuador. The company was founded in 2014.
Connecterra — Remove data silos across your systems, quantify your decisions with data, get insights and analysis powered by advanced AI delivered to your inbox and to your wider team.

Supporting Exceptional entrepreneurs. We value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. We recognize patterns where other don't.

Investment focus

Software, Financial Services, Biotechnology
Series A, Seed, Series B
United States, Turkey, United Kingdom

Portfolio highlights

Karman+ — Mining near Earth asteroids
Human — own your freedom
Instant — The world's best-performing online checkout that maximises revenue for your brand!

Saned Partners is an independently managed Venture Capital fund, aiming to nurture early-stage companies in the MENA region into growth and profitability.Their mission is to partner with entrepreneurs and to provide them with the means and resources to turn their projects into established, best-in-class businesses that offer exceptional all-aroundvalue to stakeholders.Saned’s vision is to serve as a catalyst for economic and social development in the region, by providing entrepreneurs with the opportunity to capitalize on their ambition and ideas.

Investment focus

E-Commerce, Retail, Online Portals
Series A, Seed, Series B
United Arab Emirates, Lebanon, Jordan

Portfolio highlights

Toters — Fast & easy delivery. GET THE APP
Sarwa — Sarwa is your all-in-one investment platform. We offer hands-off investing, real-time trading, and high-yield savings. With holistic financial tools at your fingertips, investing has never been easier. Sarwa SDWCL is regulated by the FSRA in the ADGM.
Mumzworld — Mumzworld.com is the largest e-commerce portal in the Middle East dedicated to all things mother, baby, and child. The Company serves over 2 million mothers in the MENA region and ships to more than 20 countries. Mothers can now shop faster and easier than ever before and find products not available anywhere else in the region.Mumzworld.com is acompany built by mumz for mumz, with the ultimate vision of becoming an indispensable online extension of a mother’s life. Mumzworld.com was created by the same team of Bayt.com (Alexa rank# 1,700), the largest job site in the Middle East. As a result, Mumzworld.com has:• Established the largest catalog of products for mothers in the region, bringing more than 200,000 products online from over 2,000 global and regional brands • Shipped over 60 tons of products to over 20 countries • Pioneered the e-commerce experience for mothers in the Middle East, being called the “Amazon for moms” by CNN. • Partnered with giant FMCGs, such as P&G and DANONE • Acquired exclusivity to a large selection of products, as well as exclusive distribution rights for a growing number of global brands

The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

Investment focus

E-Commerce, Health Care, Food and Beverage
Seed, Funding Round, Pre-Seed
Jordan, Saudi Arabia, United States

Portfolio highlights

gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
Kitchefy — Building the largest decentralized network of cloud kitchens in the MENA Region.
Kader — Kader is an on-demand mobile application that connects pre-vetted quality workers with businesses in the hospitality, retail and service sectors using an advanced matchmaking technology based on location, experience and qualifications.

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