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Top 25 Consumer Startup Investors in Jordan (October 2026)

The most active venture capital funds and angel investors investing in Jordan Consumer startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Jordan Consumer startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Innovative Startups and SME’s Fund (ISSF)
VC Fund
4 Jordan, Saudi Arabia, United States Seed, Venture - Series Unknown, Pre-Seed E-Commerce, Gift, SaaS $120k–$5M
Algebra Ventures
VC Fund
3 Egypt, United Arab Emirates, Jordan Series A, Seed, Pre-Seed E-Commerce, Financial Services, Software $150k–$30M
Vision Ventures
VC Fund
2 Saudi Arabia, United Arab Emirates, Egypt Seed, Series A, Pre-Seed Information Technology, Software, E-Commerce $22k–$27M
F6 Ventures
VC Fund
2 Egypt, United Arab Emirates, Saudi Arabia Pre-Seed, Seed, Non-Equity Assistance Software, E-Commerce, Information Technology $15k–$1.1M
Financial Horizon Group
VC Fund
2 United Arab Emirates, Jordan, Saudi Arabia Seed, Series A Software, FinTech, Finance $800k–$2.3M
Select Venture Equity
VC Fund
2 United Arab Emirates, Jordan, Bahrain Seed, Pre-Seed, Angel FinTech, Financial Services, Information Technology $100k–$9.5M
Arzan Venture Capital
VC Fund
2 United Arab Emirates, Egypt, Saudi Arabia Seed, Series A, Pre-Seed Software, E-Commerce, Information Technology $180k–$25M
HALA Capital
VC Fund
2 Saudi Arabia, United Arab Emirates, Egypt Seed, Series A, Venture - Series Unknown FinTech, Financial Services, Software $450k–$440M
SANAD Fund
VC Fund
1 Egypt, Jordan, Kenya Series A, Venture - Series Unknown, Pre-Seed E-Commerce, Financial Services, FinTech $4M–$17M
MVI (MENA Venture Investments)
VC Fund
1 United States, Jordan, United Arab Emirates Seed, Series A E-Commerce, Internet, Software $250k–$11M
Samih Toukan
Angel
1 United Arab Emirates, United States, Jordan Seed, Series A, Venture - Series Unknown FinTech, Financial Services, Artificial Intelligence $500k–$7.1M
Usama Fayyad
Angel
1 India, Jordan, United States Series A, Seed Local, Retail, Fashion $4M–$8.8M
Ibtikar Fund
VC Fund
1 Palestinian Territory, United States, Jordan Seed, Pre-Seed, Series A Software, Artificial Intelligence, SaaS $60k–$2M
Hummingbird Ventures
VC Fund
1 United States, Turkey, United Kingdom Series A, Seed, Series B Software, FinTech, Financial Services $1.2M–$60M
Jabbar Internet Group
VC Fund
1 United Arab Emirates, Jordan, Pakistan Seed, Series A, Pre-Seed E-Commerce, Retail, Mobile Apps $284k–$7.5M
Khwarizmi Ventures
VC Fund
1 Saudi Arabia, United Arab Emirates, Egypt Seed, Series A, Series B E-Commerce, FinTech, Software $1.6M–$157M
Caglar Erol
Angel
1 Jordan, Turkey Seed, Angel Retail, Travel, Fashion
Silicon Badia
VC Fund
1 United States, Jordan, United Arab Emirates Seed, Series A, Pre-Seed Software, Information Technology, FinTech $500k–$13M
Etihad Bank
VC Fund
1 Jordan Series C, Venture - Series Unknown Computer, Software, Staffing Agency
Karim Kawar
Angel
1 Jordan Seed Retail, Fashion, Shopping
KFHC Ventures
VC Fund
1 Kuwait, United Arab Emirates, Egypt Seed, Series A, Series B Software, Marketplace, Mobile $1M–$3.2M
Edgo VC
VC Fund
1 Jordan Seed, Series A, Series B FinTech, Lending, Banking
Badia Impact Fund
VC Fund
1 Jordan Series A Shopping, E-Commerce, Consumer Goods
Select Ventures Holdings
VC Fund
1 Jordan Seed E-Commerce, Electronics, Sporting Goods
Wamda Capital
VC Fund
1 United Arab Emirates, United States, Turkey Seed, Series A, Series B E-Commerce, Software, Financial Services $600k–$65M
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Investor list

Innovative Startups and SME’s Fund (ISSF)
VC Fund · Amman, Amman, Jordan · 4 investments in Jordan Consumer startups

The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

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Investment focus

  • Industry: E-Commerce, Gift, SaaS
  • Stage:Seed, Venture - Series Unknown, Pre-Seed
  • Geography: Jordan, Saudi Arabia, United States

Investor stats

  • Total investments: 17
  • Round size: Seed $150k–$1.6M; Pre-Seed $450k–$2.4M; Venture - Series Unknown $120k–$5M
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
  • Kitchefy — The all-in-one restaurant management system & POS to streamline your operations, manage inventory, order online and boost sales.
  • Kader — Kader is an on-demand hiring platform for jobs in the hospitality, retail, and service sector.
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Algebra Ventures
VC Fund · Cairo, Al Qahirah, Egypt · 3 investments in Jordan Consumer startups

Algebra Ventures invests in technology startups that leverage innovation to transform large markets. They seek high-growth companies, led by passionate and capable teams, that have a unique value proposition, and that can generate significant economic returns. Algebra Ventures looks for entrepreneurial teams that possess vision and insight as well as the execution skills needed to build scalable companies. Algebra Ventures focuses on Series A and Series B rounds in Egypt although they do not exclude investments in earlier-stage startups or in other parts of the MENA region. They prefer to meet startups early on and get to know the team as the opportunity is shaping up.

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Investment focus

  • Industry: E-Commerce, Financial Services, Software
  • Stage:Series A, Seed, Pre-Seed
  • Geography: Egypt, United Arab Emirates, Jordan

Investor stats

  • Total investments: 72
  • Round size: Seed $400k–$7M; Pre-Seed $150k–$13M; Series A $750k–$30M
  • Lead/follow: 60% lead, 40% follow
  • Last fund: Likely still investing — raised $100M in 2022

Portfolio highlights

  • BFree — BFree focuses its collection processes on sustainably leading customers out of debt by giving them back control over their finances.
  • Synapse Analytics — We build data science and AI solutions for streamlined operations and data driven decisions. Synapse Analytics, enabling a smarter world.
  • Blnk — Blnk is a fintech firm that provides lending, financing, affordability, commission, reporting and settlement, and e-commerce services.
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Vision Ventures
VC Fund · Dammam, Ash Sharqiyah, Saudi Arabia · 2 investments in Jordan Consumer startups, 8 in the past 12 months

Vision Ventures (VV) is an early stage venture capital firm founded by experienced entrepreneurs. Its slogan is:"By Entrepreneurs for Entrepreneurs". We invest in innovative startups in the Seed and Series A across a wide range of verticals. We help startups realize their dreams and make a difference in a noisy world. We are an energeticteam that has a wealth of experience in starting companies and steering them to success and hyper growth. Our combined experience spans over 90 years in multiple countries which gives us extensive experience in multi-national, multi-cultural teams. We provide startups with hands on assistance and guidance on marketing, sales, product/service development, financial planning and management, expansion & growth strategy, and more.

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Investment focus

  • Industry: Information Technology, Software, E-Commerce
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Saudi Arabia, United Arab Emirates, Egypt

Investor stats

  • Total investments: 130
  • Round size: Seed $200k–$5M; Pre-Seed $22k–$1.7M; Series A $1.3M–$27M
  • Lead/follow: 22% lead, 78% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Raff — RetailTech startup aiming to be the center of commerce.
  • Madeed — Madeed is a privately held company that works in the facilities and health care distribution industry.
  • Lola Do — Lola, Cake for every occasion, Customized your cake selections and Lola will bake it with love!
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F6 Ventures
VC Fund · Gîza, Al Jizah, Egypt · 2 investments in Jordan Consumer startups

F6 Ventures is a leading seed stage venture capital firm operating across emerging markets. We back exceptional founders from idea-stage all the way to Series A, combining early capital with strategic support and a commitment to long-term partnership. With deep ties across the Middle East, Africa, and beyond, we empower innovative startups to scale with purpose and impact. We manage over $90M in AUM across more than 300 investments in seven countries. By investing early in Pre-Seed to Pre-Series A rounds, we help founders cover initial costs, develop their product, and take it to market. This early capital acts as a launchpad, enabling startups to hit key milestones like securing first customers, attracting follow-on funding, and making significant strides forward.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Pre-Seed, Seed, Non-Equity Assistance
  • Geography: Egypt, United Arab Emirates, Saudi Arabia

Investor stats

  • Total investments: 365
  • Round size: Seed $15k–$1.1M; Pre-Seed $49k–$600k
  • Lead/follow: 44% lead, 56% follow
  • Last fund: Likely still investing — raised $95M in 2023

Portfolio highlights

  • Tagaddod — Tagaddod is a renewable Energy and Waste Management Egyptian company, started in February 2013 and operating in Cairo –Egypt. Currently focusing on clean fuels, Tagaddod is working on Biodiesel production from Vegetable Oils. Biodiesel is a fuel alternative that is produced from waste vegetable oils and used in conventional diesel engines, whichcan directly substitute for or extend supplies of traditional petroleum diesel.
  • Makan Home — SHEN168 adalah situs toto togel online yang terpercaya, menawarkan pengalaman bermain yang aman dan menyenangkan bagi para penggemar togel online.
  • MyAlice — The modern customer service and social selling platform. Support anytime and sell anywhere with all your messages, orders, and agents in one place.
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Financial Horizon Group
VC Fund · Khobar, Ash Sharqiyah, Saudi Arabia · 2 investments in Jordan Consumer startups

Financial Horizon Group (FHG) specializes in financial consulting, executive recruitment, and business setup services designed for Saudi Arabia's dynamic market. Discover how our expert solutions can help your business thrive and succeed.

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Investment focus

  • Industry: Software, FinTech, Finance
  • Stage:Seed, Series A
  • Geography: United Arab Emirates, Jordan, Saudi Arabia

Investor stats

  • Total investments: 7
  • Round size: Seed $800k–$2.3M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Magnitt — Magnitt is a startup directory that connects investors, mentors, and emerging companies in the Middle East. The discovery platform is a database with over 5,500 MENA startups and over 200 investors.
  • Telfaz11 — Telfaz11 is a creative media studio from Saudi Arabia specializing in locally-relevant entertainment content
  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
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Select Venture Equity
VC Fund · Dubai, Dubai, United Arab Emirates · 2 investments in Jordan Consumer startups

Select Ventures Equity selects investments and holds interests through its ADGM holding arm, Select Ventures Holdings.

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Investment focus

  • Industry: FinTech, Financial Services, Information Technology
  • Stage:Seed, Pre-Seed, Angel
  • Geography: United Arab Emirates, Jordan, Bahrain

Investor stats

  • Total investments: 18
  • Round size: Seed $100k–$9.5M; Pre-Seed $1.2M–$2.4M
  • Lead/follow: 17% lead, 83% follow

Portfolio highlights

  • Prop-AI — Own the data. Own the decision. Prop-AI gives buyers, investors and family offices institutional-grade market intelligence for Dubai real estate.
  • Quotable AI — Shoppable Philippines B2B Marketplace
  • The Digital Hotelier — The Digital Hotelier is a cutting-edge SaaS company providing innovative solutions to the hospitality industry. With their advanced platform, hotels can enable their guests to effortlessly order and book any service they desire with just a click of a button. The platform also offers a convenient multilingual interface for holiday homes and hotelapartment guests to order all their needs from a single, comprehensive platform, eliminating the need to download multiple apps. The Digital Hotelier sets itself apart from the competition by delivering exceptional service and providing a seamless experience for guests and hotel staff alike.
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Arzan Venture Capital
VC Fund · Kuwait, Al Kuwayt, Kuwait · 2 investments in Jordan Consumer startups

No Boring Tech backs and builds startups that matter. No sameness, no fluff - just committed partners, builders who care, and capital that shows up to help create lasting companies.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, Egypt, Saudi Arabia

Investor stats

  • Total investments: 59
  • Round size: Seed $600k–$3.7M; Pre-Seed $180k–$1.7M; Series A $3M–$25M
  • Lead/follow: 20% lead, 80% follow
  • Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

  • Yasmina — Yasmina offers AI-driven Home & Renters Insurance services.
  • yozo.ai — Hire an all-in-one AI marketing team for a fraction of the cost. Yozo never forgets, learns from every interaction, and does better every time!
  • Money Fellows — MoneyFellows digitizes the ROSCA model, enabling group lending and savings.
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HALA Capital
VC Fund · Khobar, Ash Sharqiyah, Saudi Arabia · 2 investments in Jordan Consumer startups

Investment Management Company

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Investment focus

  • Industry: FinTech, Financial Services, Software
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: Saudi Arabia, United Arab Emirates, Egypt

Investor stats

  • Total investments: 44
  • Round size: Seed $600k–$6.3M; Series A $500k–$35M; Venture - Series Unknown $450k–$440M
  • Lead/follow: 7% lead, 93% follow

Portfolio highlights

  • Rize — Rize is a PropTech platform transforming rental payments for both residential and commercial properties. With its “Rent Now, Pay Later” service, Rize allows tenants to split their annual rent into manageable installments, which benefits both renters, who can better manage their rental budgets, and landlords, who can reach a larger consumer base andreceive their yearly rental payment in advance. By enhancing affordability and flexibility, Rize inherently boosts occupancy rates across the rental market.
  • intella — AI-powered voice agents, call center analytics, transcription, and speech-to-text for banks and telecoms across MENA. 86+ Arabic AI experts.
  • Quantum Platform — Quantum | B2B platform to acquire new customers, use our marketing & consumer behavior analysis tools to reach your exact target audience right to their doorsteps!
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SANAD Fund
VC Fund · Frankfurt, Hessen, Germany · 1 investments in Jordan Consumer startups

The SANAD* Fund for MSME views the micro, small and medium enterprise sector as an engine of economic development, job creation and prosperity in the Middle East and North Africa (MENA). This also makes it a vast and as yet untapped investment opportunity.To realize this potential, SANAD provides debt and equity financing to local partnerinstitutions for on-lending to micro, small and medium enterprises (MSMEs) and fueling their growth.

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Investment focus

  • Industry: E-Commerce, Financial Services, FinTech
  • Stage:Series A, Venture - Series Unknown, Pre-Seed
  • Geography: Egypt, Jordan, Kenya

Investor stats

  • Total investments: 11
  • Round size: Series A $4M–$13M; Venture - Series Unknown $5M–$17M
  • Lead/follow: 36% lead, 64% follow
  • Last fund: May invest from a new fund soon — raised $15M in 2017

Portfolio highlights

  • Blnk — Blnk is a fintech firm that provides lending, financing, affordability, commission, reporting and settlement, and e-commerce services.
  • Capital Bank Group — Capital Bank of Jordan they are specialized in serving corporate, SME, and high-end retail customers, combining the service range of commercial and investment banking.
  • Beltone Leasing and Factoring — Beltone Leasing and Factoring platform enables companies to unlock critical growth capital and accelerate cashflows through tailored, convenient solutions, and advisory service with confidence that supports long term relationships
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MVI (MENA Venture Investments)
VC Fund · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

Mena Venture Investments (MVI) is an angel fund that invests in early stage startups with strong growth potential in the Middle East and North Africa (MENA) Region and beyond. We work with entrepreneurs to build solid, scalable businesses and ensure access to capital at early stages of a venture to fuel their growth. Beyond financial investment, MVI offers support through mentorship, access to markets, networks, and clients, as well as cross-border operational support.

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Investment focus

  • Industry: E-Commerce, Internet, Software
  • Stage:Seed, Series A
  • Geography: United States, Jordan, United Arab Emirates

Investor stats

  • Total investments: 71
  • Round size: Seed $250k–$3.2M; Series A $800k–$11M
  • Lead/follow: 1% lead, 99% follow
  • Last fund: May invest from a new fund soon — raised $20M in 2010

Portfolio highlights

  • liwwa — Liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
  • Connecterra — Remove data silos across your systems, quantify your decisions with data, get insights and analysis powered by advanced AI delivered to your inbox and to your wider team.
  • littleBits Electronics — LittleBits is an open source library of over 60 electronic modules that snap together with magnets allows users to view, download, and share designs and make their own Bits through the use of prototypes. Deluxe kit, Smart home kit, Arduino coding kit, Synth kit, hardware development kit, and workshop set are some of the electronics learning modulesprovided by littleBits.LittleBits was launched by Ayah Bdeir in 2011 and is operated from New York, United States.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

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Samih Toukan
Angel · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

In the year 2000 Samih founded and became the CEO of Maktoob.com the world’s first Arabic email and largest Arab Online community. In 2005 Samih cofounded Souq.com, the Arab Worlds largest ecommerce site. In 2009 Maktoob was acquired by Yahoo! and in 2017 Souq.com was acquired by Amazon in the largest technology acquisition deals in the history ofthe region.Samih is currently the Chairman of Jabbar Internet Group (Jabbar.com). Jabbar today is one of the leading investors in Internet and technology companies in the region.

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Investment focus

  • Industry: FinTech, Financial Services, Artificial Intelligence
  • Stage:Seed, Series A, Venture - Series Unknown
  • Geography: United Arab Emirates, United States, Jordan

Investor stats

  • Total investments: 20
  • Round size: Seed $500k–$6M; Series A $1.5M–$7.1M
  • Lead/follow: 10% lead, 90% follow

Portfolio highlights

  • Kitchenful — Kitchenful is an app for personalized recommendations of recipes, which gets users the ingredients delivered from their local supermarket. Kitchenful's algorithm always suggests the most popular recipes that are 40% cheaper than meal kits.
  • Mealplanet — Browse 100+ meal plan brands in the UAE. Compare, customise, and order weekly or monthly plans with free delivery. Start your 2-day trial today.
  • Jusoor Labs — Jusoor Labs is an edtech startup that provides interactive simulations and virtual labs for students and educational institutions.
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Usama Fayyad
Angel · Boston, Massachusetts, United States · 1 investments in Jordan Consumer startups

Usama M. Fayyad is based out of Boston, Massachusetts and is the Co-Founder and Chairman of IADSS and Board of Directors at Hallmark Healthcare Solutions. Usama previously worked at Kx as Board of Directors. Usama M. Fayyad attended the University of Michigan. Usama M. Fayyad has been certified as a Professional Engineer.

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Investment focus

  • Industry: Local, Retail, Fashion
  • Stage:Series A, Seed
  • Geography: India, Jordan, United States

Investor stats

  • Total investments: 3
  • Round size: Series A $4M–$8.8M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • MiNeeds — MiNeeds is an online marketplace for local services.We are reinventing the way consumers connect with local professionals (accountants, photographers, cleaners,...).Post your need, relax, and we'll get you up to 4 competitive quotes from the right local service providers. We save you time and effort and we help small businesses growtheir income. Seems like a win-win!
  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
  • Snapmint — Snapmint facilitates simplified, fairly-priced and hassle-free EMI options without a Credit Card.
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Ibtikar Fund
VC Fund · Ramallah, West Bank, Palestinian Territory · 1 investments in Jordan Consumer startups

Ibtikar (Innovation, in Arabic) is a disruptive fund that will invest in innovative Palestinian companies. Ibtikar’s investments begin at the seed level through local accelerators, continue in post-acceleration phases and can also include series A investments in its portfolio companies. Through this investment strategy we aim to close a criticalfunding gap between acceleration and VC and other later-stage investors. Our goal is to maximize return for our investors by helping high-potential Palestinian companies answer regional and global needs. We will do this through direct support from our management team and select group of advisors, and will leverage the strong network of our investors and partners for the benefit of each of our portfolio companies.

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Investment focus

  • Industry: Software, Artificial Intelligence, SaaS
  • Stage:Seed, Pre-Seed, Series A
  • Geography: Palestinian Territory, United States, Jordan

Investor stats

  • Total investments: 38
  • Round size: Seed $150k–$2M; Pre-Seed $60k–$750k
  • Lead/follow: 63% lead, 37% follow
  • Last fund: Likely still investing — fund raised in 2024

Portfolio highlights

  • Nabeeh — Nabeeh is an online platform that allows users to book housekeeping, cleaning services, maintenance, repairs, and renovation services.
  • DataQueue — Discover essential strategies for AI readiness with DataQueue. Learn how to prepare your business, choose the right AI tools, and develop a strategic AI plan for future success
  • Churn Solution — Churnsolution is a subscription retention and revenue recovery platform for B2C subscription businesses. It reduces cancellations with save flows, recovers failed payments with smart retries and dunning over email and SMS, and wins back lapsed subscribers with campaigns keyed to cancellation reason. Native integrations include Stripe, Braintree,WooCommerce, Paid Memberships Pro and RecurPay, plus webhooks for custom billing stacks. Built for growing subscription teams that want fast time to value without enterprise budgets or a long implementation.
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Hummingbird Ventures
VC Fund · Gent, Oost-Vlaanderen, Belgium · 1 investments in Jordan Consumer startups

Supporting Exceptional entrepreneurs. We value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. We recognize patterns where other don't.

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Investment focus

  • Industry: Software, FinTech, Financial Services
  • Stage:Series A, Seed, Series B
  • Geography: United States, Turkey, United Kingdom

Investor stats

  • Total investments: 172
  • Round size: Seed $1.2M–$24M; Series A $2M–$51M; Series B $2.5M–$60M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: May invest from a new fund soon — raised $140M in 2020

Portfolio highlights

  • Shutl — Shutl is a technology startup that offers convenient fulfillment services by connecting online retailers with local same-day couriers.The company solves fulfillment for retailers and shoppers by enabling immediate or convenient delivery of online purchases. Its platform creates a marketplace from the capacity of local courier firms and usesretail partners’ local stocks to fulfill purchases. It integrates with all major dispatch software and retailers’ existing technologies.Shutl operates in more than 50 towns across the United Kingdom with a virtual fleet of thousands of couriers who complete 10,000 deliveries every day.Shutl was founded in December 2009 by
  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
  • Beat — Our mission is to help people move around the city quickly and conveniently. Simply put is your City, Your ride, your driver at a tap of a button.
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Jabbar Internet Group
VC Fund · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

The exit of Souq to Amazon is the largest tech transaction of the region, and Souq continues to pave the way in e-commerce in the region. Souq was built from the ground up by the same team at Jabbar, who built the Maktoob portal before that. Maktoob was born out of a simple idea but with a vision that the Arabic Internet will grow and become an integral part of everybody's life, and grew to become the largest Arabic Internet property before Yahoo acquired it. Both the Souq and Maktoob stories have become inspiring success stories in the region, where budding entrepreneurs and VC's alike, look to our team for inspiration and new ideas. Today Jabbar continues to grow and pave the way for tech in the region. It is in this spirit that we embrace any entrepreneur who is willing to innovate and take risks in order to create something great. Jabbar nurtures such individuals and supports nascent ideas that are in line with its mission. So join our journey :-)

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Investment focus

  • Industry: E-Commerce, Retail, Mobile Apps
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, Jordan, Pakistan

Investor stats

  • Total investments: 46
  • Round size: Seed $284k–$6.5M; Pre-Seed $850k–$2.5M; Series A $800k–$7.5M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • Ziina — Pay and get paid fast. Ziina is the easiest way to send and receive money in the UAE. Accept cashless payments anywhere with Apple Pay, Google Pay, or card.
  • Qeen Ai — qeen.ai is a GenAI native platform that enables autonomous AI to e-commerce firms of all sizes.
  • HeyBreez AI — Breez AI is a no-code voice orchestration platform built for reliable, scalable real-time voice AI. The system unifies carrier connectivity, media delivery, AI models, and orchestration into one global routing layer, stabilizing phone operations and enabling companies to scale voice automation without engineering or additional headcount.
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Khwarizmi Ventures
VC Fund · Riyadh, Ar Riyad, Saudi Arabia · 1 investments in Jordan Consumer startups

Khwarizmi Ventures is a venture capital firm that seeks investments in startups with a passion for algorithms. It seeks to help create their vision, as they embark on a journey together that aligns their goals to improve quality of life using technology powered by algorithms. .

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Investment focus

  • Industry: E-Commerce, FinTech, Software
  • Stage:Seed, Series A, Series B
  • Geography: Saudi Arabia, United Arab Emirates, Egypt

Investor stats

  • Total investments: 61
  • Round size: Seed $1.6M–$16M; Series A $5.5M–$37M; Series B $16M–$157M
  • Lead/follow: 25% lead, 75% follow
  • Last fund: Likely still investing — raised $63M in 2021

Portfolio highlights

  • Erad — erad provides growth capital to online businesses. Connect your analytics and receive funding offers, for non-dilutive capital within 48 hours
  • Aya — Aya is a modest fashion e-commerce platform that strives to unite the fragmented modest fashion industry into a single discovery platform.
  • RemotePass — RemotePass makes it easy to hire, onboard & pay your global team in full compliance, giving you everything you need to support them
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Caglar Erol
Angel · 1 investments in Jordan Consumer startups

Caglar Erol is the co-founder of cember.net, a Turkish online business networking platform acquired by XING AG in January 2008.Erol is an angel investor and serial entrepreneur in Turkey. His first investment after cember.net was doktorsitesi.com, a health site in Turkey. He also invested in Tasit.com, Gelirortaklari affiliate network, andCivicSolar.Erol currently serves as the co-founder and CEO of Enuygun.com, a service comparison site on bank loans, insurance, flight tickets, ADSL, and mobile phone tariffs.

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Investment focus

  • Industry: Retail, Travel, Fashion
  • Stage:Seed, Angel
  • Geography: Jordan, Turkey

Investor stats

  • Total investments: 3
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
  • Wingie Enuygun Group — Wingie Enuygun Group is a technology company helping modern consumers save time and money, mostly in travel, but in insurance and financial products too. Located in Istanbul and Berlin, WEG currently serves customers in 6 languages, 10 countries.
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Silicon Badia
VC Fund · New York, New York, United States · 1 investments in Jordan Consumer startups

Silicon Badia is a venture capital firm providing networks and support to leading technology entrepreneurs around the world.

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Investment focus

  • Industry: Software, Information Technology, FinTech
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United States, Jordan, United Arab Emirates

Investor stats

  • Total investments: 117
  • Round size: Seed $550k–$6.6M; Pre-Seed $500k–$2.5M; Series A $2.3M–$13M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: May invest from a new fund soon — last raise in 2013

Portfolio highlights

  • ZeroDrift — ZeroDrift checks everything AI says against regulations like SEC, FINRA, and HIPAA plus your own company policies, then fixes or blocks violations before they're sent.
  • Algebra AI — Algebra AI designs and runs agentic AI workflows that turn complex, manual operations into reliable, production-ready systems with human oversight and real accountability.
  • Synapse Analytics — We build data science and AI solutions for streamlined operations and data driven decisions. Synapse Analytics, enabling a smarter world.
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Etihad Bank
VC Fund · 1 investments in Jordan Consumer startups

Investment focus

  • Industry: Computer, Software, Staffing Agency
  • Stage:Series C, Venture - Series Unknown
  • Geography: Jordan

Investor stats

  • Total investments: 2
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
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Karim Kawar
Angel · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

Karim Kawar is the president of Kawar Group, and the former ambassador to the United States and Mexico from Jordan. He is also chairman of Kawar Energy and of IrisGuard. As ambassador to the United States, Kawar led the EDAMA Initiative, Jordan's blueprint for a green economy and was appointed by Royal Decree to the Board of Trustees of theKing Abdullah II Fund for Development. Previously, Kawar was appointed to the Economic Consultative Council by His Majesty King Abdullah II. He is the architect of the REACH Initiative, Jordan's blueprint for a knowledge economy, founder and chairman of the Information Technology Association of Jordan, former president of the Jordan Computer Society, and a founding member of several business associations and NGOs, including AmCham and the Jordan Intellectual Property Association.

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Investment focus

  • Industry: Retail, Fashion, Shopping
  • Stage:Seed
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
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KFHC Ventures
VC Fund · Kuwait, Al Kuwayt, Kuwait · 1 investments in Jordan Consumer startups

KISP Ventures is a shariah compliant venture capital firm that invest in early stage technology companies in the MENA region. It is sponsored by KFH Capital, the investment arm of Kuwait Finance House (KFH). Its goal is to provide entrepreneurs with growth capital and the right strategic support to build innovative companies with acceleratedgrowth. The company’s shariah compliant ethics means it is committed to building an ecosystem in the region by encouraging ‘Founder-Friendly’ financing terms that give the portfolio companies a level playing field.

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Investment focus

  • Industry: Software, Marketplace, Mobile
  • Stage:Seed, Series A, Series B
  • Geography: Kuwait, United Arab Emirates, Egypt

Investor stats

  • Total investments: 9
  • Round size: Seed $1M–$3.2M
  • Lead/follow: 44% lead, 56% follow

Portfolio highlights

  • COFE App — COFE App gives coffee drinkers a smart way to order their daily coffee. The mobile application serves as an online coffee marketplace and aims to bring about a lifestyle change for its users by providing a smarter, more efficient way to get to their daily caffeine dose. With an intention to fulfil all the needs a coffee lover could possibly have,COFE App provides coffee beverages from both chain coffee houses as well as specialty coffee roasters. Users can also source coffee beans, coffee machines and coffee accessories through the mobile application.COFE APP is funded by a multi-national cross-sector base of entrepreneurs and venture capital (VC) funds from the Middle East and Silicon Valley. The company's Series A funding round was led by KISP ventures a fund established by KFH Capital (Kuwait). Other investors include: Cedar Mundi (Lebanon), Towell Holding International (Oman), Takamul Capital and Dividend Gate Capital (Bahrain), and Nizar AlNusif Sons Holding and Arab Investment Company (Kuwait)
  • CODED — CODED is the Middle East's First Coding Bootcamp. Learn everything you need to become a professional programmer.
  • FinFirst Capital — Own Finfirst.com today. Secure checkout and guided transfer support. No hidden fees.
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Edgo VC
VC Fund · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

Edgo VC is the venture capital arm of Edgo, under which the group’s direct and indirect venture capital activities are consolidated. Edgo VC takes an opportunistic approach to venture capital investing and is sector, stage, and region agnostic.

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Investment focus

  • Industry: FinTech, Lending, Banking
  • Stage:Seed, Series A, Series B
  • Geography: Jordan

Investor stats

  • Total investments: 5
  • Lead/follow: 20% lead, 80% follow

Portfolio highlights

  • liwwa — Liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
  • Solfeh — Solfeh is a private micro-lending institution that started in 2016 in Amman, Jordan. The mission of the organization is “Through digitizing and facilitating our loan process. Solfeh allows everyone to have access to critical financial services. Emergency cash is easy, quick and painless to access through our streamlined online system”.Solfeh isembarked on a plan to allow everyone to have access to critical financial services. Solfeh's vision is “to make obtaining loans easy, simple, and painless.” The importance of a well-defined program in Solfeh is more than ever before. To this end, Solfeh needs to design systematic approaches that respond to their specific clients, lending methodologies, operating environments, and financial and social performance objectives. Our targeted clients and markets have a problem with their personal cash flow. Where their average incomes are relatively equal to their average expenses which makes them have no disposable income to spend allowing an imbalance in their cash. Which makes them have several barriers to access income from other parties. So, in the case of an emergency (Childcare, Healthcare, Education, Debt Consolidation …etc) they are not well prepared to pay for which creates a burden.
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Badia Impact Fund
VC Fund · 1 investments in Jordan Consumer startups

Badia Impact Fund is a closed-end venture capital fund seeking to invest start-up and expansion capital in seed, early and growth stage information and communications technology (ICT) small and medium-sized enterprises located mainly in Jordan.

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Investment focus

  • Industry: Shopping, E-Commerce, Consumer Goods
  • Stage:Series A
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Wysada.com — Wysada is an online retailer that sells furniture, garden, décor accents, and accessories to its users.The site offers gift cards, bed and bath equipment, décor, furniture, gifts, home appliances, and kitchen and outdoor equipment. In addition, the site sells a range of Voonsh fashion accessories to its users, including necklaces, earrings,bracelets, rings, brooches, and hand embellishments.Wysada was launched in 2013 by Mohammed Musleh and is based in Jordan.
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Select Ventures Holdings
VC Fund · 1 investments in Jordan Consumer startups

Select Ventures Holdings is a UAE-based investment management firm.

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Investment focus

  • Industry: E-Commerce, Electronics, Sporting Goods
  • Stage:Seed
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Martix — Martix is an online marketplace for consumer goods, electronics, and sporting goods.
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Wamda Capital
VC Fund · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

We are a leading venture capital firm in Dubai, UAE, focused on supporting entrepreneurs in the MENA region at the seed- and early-stage building great companies.

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Investment focus

  • Industry: E-Commerce, Software, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United Arab Emirates, United States, Turkey

Investor stats

  • Total investments: 132
  • Round size: Seed $600k–$6.5M; Series A $2M–$10M; Series B $3.5M–$65M
  • Lead/follow: 30% lead, 70% follow
  • Last fund: May invest from a new fund soon — raised $70M in 2018

Portfolio highlights

  • HeyBreez AI — The operational layer for Voice AI. Real phone calls. Real-time speed. Built for real operations.
  • Hala — Hala offers a payment and wallet solution for individuals and point-of-sale (PoS) services that enable merchants to accept credit card payments.
  • Anecdote —
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Consumer Investor funding in Jordan at a glance

Stats across 37 deals from 37 investors.

37
investors
in Jordan Consumer startups
37
deals
in Jordan Consumer startups
$120k
median round
in Jordan Consumer startups
32%
lead investors
lead at least one round
51%
Seed
most common funding stage
84/16
VC / Angel
share of investor count

Access all 37 investors in Jordan Consumer startups.

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