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Top 25 Consumer Startup Investors in Jordan (June 2026)

The most active venture capital funds and angel investors investing in Jordan Consumer startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Jordan Consumer startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Innovative Startups and SME’s Fund (ISSF)
VC Fund
3 Jordan, Saudi Arabia, United States Seed, Pre-Seed E-Commerce, Health Care, Food and Beverage $150k–$2.4M
Jabbar Internet Group
VC Fund
3 United Arab Emirates, Jordan, Pakistan Seed, Series A, Pre-Seed E-Commerce, Retail, Internet $284k–$25M
Silicon Badia
VC Fund
3 United States, Egypt, Jordan Seed, Series A Software, Information Technology, Financial Services $500k–$12M
Financial Horizon Group
VC Fund
2 United Arab Emirates, Jordan, Saudi Arabia Seed, Series A Software, FinTech, Finance $800k–$1.5M
Arzan Venture Capital
VC Fund
2 United Arab Emirates, Egypt, Saudi Arabia Seed, Series A, Pre-Seed Software, E-Commerce, SaaS $180k–$25M
HALA Capital
VC Fund
2 United Arab Emirates, Saudi Arabia, Egypt Seed, Series A, Pre-Seed FinTech, Software, Financial Services $500k–$35M
Algebra Ventures
VC Fund
2 Egypt, Jordan, United Arab Emirates Series A, Seed, Pre-Seed Financial Services, E-Commerce, Marketplace $150k–$38M
Select Ventures Holdings
VC Fund
1 Jordan Seed E-Commerce, Electronics, Sporting Goods
SANAD Fund
VC Fund
1 Egypt, Kenya, Jordan Pre-Seed, Series A SaaS, Computer, Internet
KISP Ventures
VC Fund
1 Kuwait, United Arab Emirates Seed, Series B E-Commerce, Marketplace, Internet
Wamda Capital
VC Fund
1 United Arab Emirates, Turkey, United States Seed, Series A, Series B E-Commerce, Software, Financial Services $600k–$65M
MVI (MENA Venture Investments)
VC Fund
1 United States, Jordan, United Arab Emirates Seed, Series A E-Commerce, Internet, Software $250k–$11M
Etihad Bank
VC Fund
1 Jordan Computer, Software, Staffing Agency
Hummingbird Ventures
VC Fund
1 United States, Turkey, United Kingdom Series A, Seed, Series B Software, Financial Services, FinTech $828k–$58M
DASH Ventures
VC Fund
1 United Arab Emirates, Jordan, United States Seed, Series A, Series B Financial Services, Software, E-Commerce $600k–$42M
Badia Impact Fund
VC Fund
1 Jordan Series A Shopping, E-Commerce, Consumer Goods
F6 Ventures
VC Fund
1 Egypt, United Arab Emirates, Saudi Arabia Seed, Pre-Seed Software, E-Commerce, Information Technology $14k–$1.5M
Karim Kawar
Angel
1 Jordan Seed Retail, Fashion, Shopping
Vision Ventures
VC Fund
1 Saudi Arabia, United Arab Emirates, Egypt Seed, Series A, Pre-Seed Information Technology, Software, E-Commerce $60k–$27M
Usama Fayyad
Angel
1 India, Jordan, United States Series A, Seed Local, Retail, Fashion $4M–$7.9M
Ibtikar Fund
VC Fund
1 Palestinian Territory, United States, Jordan Seed, Pre-Seed Artificial Intelligence, SaaS, Software $60k–$2M
Samih Toukan
Angel
1 United Arab Emirates, United States, Jordan Seed, Series A, Pre-Seed Financial Services, FinTech, Finance $500k–$7.1M
Khwarizmi Ventures
VC Fund
1 Saudi Arabia, United Arab Emirates, Egypt Seed, Series A, Pre-Seed Software, E-Commerce, FinTech
Propeller Inc.
VC Fund
1 United States, Jordan, Egypt Seed, Pre-Seed Software, Artificial Intelligence, Computer $50k–$3.5M
Edgo VC
VC Fund
1 Jordan Series A FinTech, Finance, Computer
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Investor list

Innovative Startups and SME’s Fund (ISSF)
VC Fund · Amman, Amman, Jordan · 3 investments in Jordan Consumer startups

The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

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Investment focus

  • Industry: E-Commerce, Health Care, Food and Beverage
  • Stage:Seed, Pre-Seed
  • Geography: Jordan, Saudi Arabia, United States

Investor stats

  • Total investments: 17
  • Round size: Seed $150k–$1.6M; Pre-Seed $350k–$2.4M
  • Lead/follow: 53% lead, 47% follow

Portfolio highlights

  • gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
  • Kitchefy — The all-in-one restaurant management system & POS to streamline your operations, manage inventory, order online and boost sales.
  • Kader — Kader is an on-demand mobile application that connects pre-vetted quality workers with businesses in the hospitality, retail and service sectors using an advanced matchmaking technology based on location, experience and qualifications.
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Jabbar Internet Group
VC Fund · Dubai, Dubai, United Arab Emirates · 3 investments in Jordan Consumer startups

The exit of Souq to Amazon is the largest tech transaction of the region, and Souq continues to pave the way in e-commerce in the region. Souq was built from the ground up by the same team at Jabbar, who built the Maktoob portal before that. Maktoob was born out of a simple idea but with a vision that the Arabic Internet will grow and become anintegral part of everybody's life, and grew to become the largest Arabic Internet property before Yahoo acquired it.Both the Souq and Maktoob stories have become inspiring success stories in the region, where budding entrepreneurs and VC's alike, look to our team for inspiration and new ideas.Today Jabbar continues to grow and pave the way for tech in the region. It is in this spirit that we embrace any entrepreneur who is willing to innovate and take risks in order to create something great. Jabbar nurtures such individuals and supports nascent ideas that are in line with its mission. So join our journey :-)

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Investment focus

  • Industry: E-Commerce, Retail, Internet
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, Jordan, Pakistan

Investor stats

  • Total investments: 39
  • Round size: Seed $284k–$6.5M; Pre-Seed $850k–$2.5M; Series A $800k–$25M
  • Lead/follow: 15% lead, 85% follow

Portfolio highlights

  • Ziina — Pay and get paid fast. Ziina is the easiest way to send and receive money in the UAE. Accept cashless payments anywhere with Apple Pay, Google Pay, or card.
  • Qeen Ai — qeen.ai is a GenAI native platform that enables autonomous AI to e-commerce firms of all sizes.
  • Keyper — Keyper simplifies real estate management for property owners, tenants, and partners. Manage portfolios, get market insights, apply for rent with flexible payment options, and explore partnership opportunities to earn passive income. Join Keyper today!
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Silicon Badia
VC Fund · New York, New York, United States · 3 investments in Jordan Consumer startups

Silicon Badia is a venture capital firm providing networks and support to leading technology entrepreneurs around the world.

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Investment focus

  • Industry: Software, Information Technology, Financial Services
  • Stage:Seed, Series A
  • Geography: United States, Egypt, Jordan

Investor stats

  • Total investments: 101
  • Round size: Seed $500k–$4.8M; Series A $2.3M–$12M
  • Lead/follow: 26% lead, 74% follow
  • Last fund: May invest from a new fund soon — last raise in 2013

Portfolio highlights

  • MidLyr — MidLyr replaces the 5+ tools your operations team stitches together for disputes, KYC, compliance, and collections. AI agents investigate. Your team decides. Live in 2-6 weeks.
  • Scalvy — Scalvy is a distributed power delivery company that develops modular power electronics and energy systems that enable distributed power delivery for applications such as data centers, energy storage, and electric mobility. The company replaces traditional centralized power architectures with a distributed system of “power neurons,” which convertand manage electricity closer to the point of use, improving efficiency, scalability, and system reliability. Its platform is built on software-defined, modular components that can be scaled across different power levels and use cases, allowing flexible deployment in high-demand environments. These systems support high-voltage output ranges and deliver high power density while reducing the physical footprint and complexity of conventional power infrastructure.
  • Engagesoft — Create an engaged team with Engagesoft. Get real-time data, actionable insights, and tailored strategies to improve employee retention, productivity, and motivation.
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Financial Horizon Group
VC Fund · Khobar, Ash Sharqiyah, Saudi Arabia · 2 investments in Jordan Consumer startups

Financial Horizon Group (FHG) specializes in financial consulting, executive recruitment, and business setup services designed for Saudi Arabia's dynamic market. Discover how our expert solutions can help your business thrive and succeed.

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Investment focus

  • Industry: Software, FinTech, Finance
  • Stage:Seed, Series A
  • Geography: United Arab Emirates, Jordan, Saudi Arabia

Investor stats

  • Total investments: 6
  • Round size: Seed $800k–$1.5M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • Magnitt — Magnitt is a startup directory that connects investors, mentors, and emerging companies in the Middle East. The discovery platform is a database with over 5,500 MENA startups and over 200 investors.
  • Telfaz11 — Telfaz11 is a creative media studio from Saudi Arabia specializing in locally-relevant entertainment content
  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
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Arzan Venture Capital
VC Fund · Kuwait, Al Kuwayt, Kuwait · 2 investments in Jordan Consumer startups

Arzan Venture Capital (Arzan VC) is a Kuwait-born VC firm that has been investing in startups with a MENA angle since 2014, making it one of the earliest VC firms in the region. Arzan VC's portfolio includes 30+ startups. The firm invests in young, fast-growing and innovative tech teams and it remains committed to building long-lastingrelationships with the region’s most talented entrepreneurs at an early stage.

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Investment focus

  • Industry: Software, E-Commerce, SaaS
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, Egypt, Saudi Arabia

Investor stats

  • Total investments: 55
  • Round size: Seed $500k–$3.7M; Pre-Seed $180k–$1.7M; Series A $3M–$25M
  • Lead/follow: 20% lead, 80% follow
  • Last fund: May invest from a new fund soon — last raise in 2018

Portfolio highlights

  • Carseer — Carseer is a vehicle history reporting platform that offers vehicle history reports, enabling its users to make an informed decision when buying a new/used car.
  • Money Fellows — MoneyFellows digitizes the ROSCA model, enabling group lending and savings.
  • Revenya Capital — Revenya Capital, providing revenue-based financing to tech startups in MENA.
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HALA Capital
VC Fund · Khobar, Ash Sharqiyah, Saudi Arabia · 2 investments in Jordan Consumer startups

Technology VC that empowers GCC’s startups in their early-growth stages.

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Investment focus

  • Industry: FinTech, Software, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, Saudi Arabia, Egypt

Investor stats

  • Total investments: 35
  • Round size: Seed $600k–$5.6M; Pre-Seed $550k–$730k; Series A $500k–$35M
  • Lead/follow: 9% lead, 91% follow

Portfolio highlights

  • Kaso — Elkaso is the leading Order and Procurement Management Tool for Restaurants and Suppliers in the Middle East.
  • Rize — Rize is a PropTech platform transforming rental payments for both residential and commercial properties. With its “Rent Now, Pay Later” service, Rize allows tenants to split their annual rent into manageable installments, which benefits both renters, who can better manage their rental budgets, and landlords, who can reach a larger consumer base andreceive their yearly rental payment in advance. By enhancing affordability and flexibility, Rize inherently boosts occupancy rates across the rental market.
  • intella — intella is a platform as a service (PaaS) provider which offers real-time intelligence services for businesses.
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Algebra Ventures
VC Fund · Cairo, Al Qahirah, Egypt · 2 investments in Jordan Consumer startups

Algebra Ventures invests in technology startups that leverage innovation to transform large markets. They seek high-growth companies, led by passionate and capable teams, that have a unique value proposition, and that can generate significant economic returns.Algebra Ventures looks for entrepreneurial teams that possess vision and insight as wellas the execution skills needed to build scalable companies. Algebra Ventures focuses on Series A and Series B rounds in Egypt although they do not exclude investments in earlier-stage startups or in other parts of the MENA region. They prefer to meet startups early on and get to know the team as the opportunity is shaping up.

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Investment focus

  • Industry: Financial Services, E-Commerce, Marketplace
  • Stage:Series A, Seed, Pre-Seed
  • Geography: Egypt, Jordan, United Arab Emirates

Investor stats

  • Total investments: 60
  • Round size: Seed $450k–$7M; Pre-Seed $150k–$13M; Series A $750k–$38M
  • Lead/follow: 62% lead, 38% follow
  • Last fund: Likely still investing — raised $15M in 2022

Portfolio highlights

  • BFree — BFree focuses its collection processes on sustainably leading customers out of debt by giving them back control over their finances.
  • Sylndr — Sylndr is an automotive focused e-commerce marketplace bringing innovation to the used-cars market, where customers can reliably and transparently sell and buy used cars. The company is aiming to build trust in the used-car market by becoming the go-to place for customers seeking to sell and buy their cars, through an extensive range ofhigh-quality used vehicles accessible across a diverse set of financing solutions.
  • EFreshli — Furnishing & decorating is exciting with our expert designers, curated shopping experience, and professional setup. Transform your space with our easy 3-step process.
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Select Ventures Holdings
VC Fund · 1 investments in Jordan Consumer startups

Select Ventures Holdings is a UAE-based investment management firm.

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Investment focus

  • Industry: E-Commerce, Electronics, Sporting Goods
  • Stage:Seed
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Martix — Martix is an online marketplace for consumer goods, electronics, and sporting goods.
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SANAD Fund
VC Fund · Frankfurt, Hessen, Germany · 1 investments in Jordan Consumer startups

The SANAD* Fund for MSME views the micro, small and medium enterprise sector as an engine of economic development, job creation and prosperity in the Middle East and North Africa (MENA). This also makes it a vast and as yet untapped investment opportunity.To realize this potential, SANAD provides debt and equity financing to local partnerinstitutions for on-lending to micro, small and medium enterprises (MSMEs) and fueling their growth.

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Investment focus

  • Industry: SaaS, Computer, Internet
  • Stage:Pre-Seed, Series A
  • Geography: Egypt, Kenya, Jordan

Investor stats

  • Total investments: 4
  • Lead/follow: no public data

Portfolio highlights

  • El Zatona — ElZatona offers warehouse and sales management program.
  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
  • Sky.Garden — Sky.Garden is a SaaS ecommerce platform that allows African retailers to sell inventory with ease. Sky.Garden gives back control to the individual retailer by allowing inventory control and immediate payment reconciliation in an automated platform, where local shipping and payment options come out-of-the-box.
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KISP Ventures
VC Fund · Kuwait, Al Kuwayt, Kuwait · 1 investments in Jordan Consumer startups

KISP Ventures is a shariah compliant venture capital firm that invest in early stage technology companies in the MENA region. It is sponsored by KFH Capital, the investment arm of Kuwait Finance House (KFH). Its goal is to provide entrepreneurs with growth capital and the right strategic support to build innovative companies with acceleratedgrowth. The company’s shariah compliant ethics means it is committed to building an ecosystem in the region by encouraging ‘Founder-Friendly’ financing terms that give the portfolio companies a level playing field.

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Investment focus

  • Industry: E-Commerce, Marketplace, Internet
  • Stage:Seed, Series B
  • Geography: Kuwait, United Arab Emirates

Investor stats

  • Total investments: 6
  • Lead/follow: no public data

Portfolio highlights

  • Melltoo — Best quality & prices for new and used mobiles, computers & laptops, electronics, furniture, clothing, toys, autos. FREE DELIVERY UAE. MONEY BACK GUARANTEE
  • COFE App — Coffee Ordering Fast & Efficient. Your very own online coffee marketplace!Home of your favourite coffee brands. Discover COFE App caters to all your coffee needs & essentials. It is designed to brew your coffee with top of the notch technological advancements. 1 2 3 1 COFE Nearby Select our Pick Up & Go, Get COFE ... Read more
  • CODED — CODED is the Middle East's First Coding Bootcamp. Learn everything you need to become a professional programmer.
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Access 48,091 investors

822 industries, 177 countries. Updated daily. Emails and phones included.

Browse database — It's Free!
Wamda Capital
VC Fund · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

We are a leading venture capital firm in Dubai, UAE, focused on supporting entrepreneurs in the MENA region at the seed- and early-stage building great companies.

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Investment focus

  • Industry: E-Commerce, Software, Financial Services
  • Stage:Seed, Series A, Series B
  • Geography: United Arab Emirates, Turkey, United States

Investor stats

  • Total investments: 120
  • Round size: Seed $600k–$6.5M; Series A $2M–$12M; Series B $3.5M–$65M
  • Lead/follow: 29% lead, 71% follow
  • Last fund: May invest from a new fund soon — raised $70M in 2018

Portfolio highlights

  • Eyewa — Eyewa is the first dedicated online eyewear store for the Middle East. We have thousands of different eyeglasses, sunglasses, color contact lenses and prescription contact lenses for you to choose from. On Eyewa, you’ll find quintessentially cool brands like Ray-Ban and Emporio Armani, heritage brands like Burberry and Persol, high-fashion brandslike Fendi, Dolce & Gabbanaand Prada sporty brands like Nike and Lacoste and everything in between. Discover their brands portfolio with thousands of styles here.
  • Qeen Ai — qeen.ai is a GenAI native platform that enables autonomous AI to e-commerce firms of all sizes.
  • Hala — Hala offers a payment and wallet solution for individuals and point-of-sale (PoS) services that enable merchants to accept credit card payments.
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MVI (MENA Venture Investments)
VC Fund · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

Mena Venture Investments (MVI) is an angel fund that invests in early stage startups with strong growth potential in the Middle East and North Africa (MENA) Region and beyond. We work with entrepreneurs to build solid, scalable businesses and ensure access to capital at early stages of a venture to fuel their growth. Beyond financial investment,MVI offers support through mentorship, access to markets, networks, and clients, as well as cross-border operational support.

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Investment focus

  • Industry: E-Commerce, Internet, Software
  • Stage:Seed, Series A
  • Geography: United States, Jordan, United Arab Emirates

Investor stats

  • Total investments: 70
  • Round size: Seed $250k–$3.2M; Series A $800k–$11M
  • Lead/follow: 1% lead, 99% follow
  • Last fund: May invest from a new fund soon — raised $20M in 2010

Portfolio highlights

  • liwwa — liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
  • Connecterra — Remove data silos across your systems, quantify your decisions with data, get insights and analysis powered by advanced AI delivered to your inbox and to your wider team.
  • littleBits Electronics — LittleBits is an open source library of over 60 electronic modules that snap together with magnets allows users to view, download, and share designs and make their own Bits through the use of prototypes. Deluxe kit, Smart home kit, Arduino coding kit, Synth kit, hardware development kit, and workshop set are some of the electronics learning modulesprovided by littleBits.LittleBits was launched by Ayah Bdeir in 2011 and is operated from New York, United States.
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Etihad Bank
VC Fund · 1 investments in Jordan Consumer startups

Investment focus

  • Industry: Computer, Software, Staffing Agency
  • Geography: Jordan

Investor stats

  • Total investments: 2
  • Lead/follow: no public data

Portfolio highlights

  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
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Hummingbird Ventures
VC Fund · Gent, Oost-Vlaanderen, Belgium · 1 investments in Jordan Consumer startups

Supporting Exceptional entrepreneurs. We value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. We recognize patterns where other don't.

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Investment focus

  • Industry: Software, Financial Services, FinTech
  • Stage:Series A, Seed, Series B
  • Geography: United States, Turkey, United Kingdom

Investor stats

  • Total investments: 143
  • Round size: Seed $828k–$24M; Series A $1.6M–$51M; Series B $2.5M–$58M
  • Lead/follow: 29% lead, 71% follow

Portfolio highlights

  • Tavrn — Tavrn provides state of the art, AI-powered demand letters and medical chronologies for attorneys.
  • BillionToOne — We are a team at the forefront of disease detection focused on moving Prenatal Screening and Liquid Biopsy forward.
  • Jupiter — Getting access to Jupiter before others. 100% digital banking with no pain. Zero balance accounts, no hidden fees. Master your money, reap rewards on Jupiter app - partnered with an RBI licensed bank for max trust.
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DASH Ventures
VC Fund · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

At the core of our ethos is a firm belief in human potential and the promise of a better future. We forge lasting legacies by partnering with founders who are obsessed with redefining paradigms and building companies that will transcend generations.

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Investment focus

  • Industry: Financial Services, Software, E-Commerce
  • Stage:Seed, Series A, Series B
  • Geography: United Arab Emirates, Jordan, United States

Investor stats

  • Total investments: 23
  • Round size: Seed $600k–$5M; Series A $2.3M–$6M; Series B $5M–$42M
  • Lead/follow: 13% lead, 87% follow

Portfolio highlights

  • HeyBreez AI — Breez AI is a no-code voice orchestration platform built for reliable, scalable real-time voice AI. The system unifies carrier connectivity, media delivery, AI models, and orchestration into one global routing layer, stabilizing phone operations and enabling companies to scale voice automation without engineering or additional headcount.
  • Orbii AI — Our AI enriches & analyses borrower data, helping you make credit decisions in minutes. Accelerate your business loan Underwriting decisons.
  • PostEx — Instant & upfront payments for e-commerce stores offering Cash on Delivery. Get seamless COD, growth capital, and nationwide same-day delivery with PostEx!
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Badia Impact Fund
VC Fund · 1 investments in Jordan Consumer startups

Badia Impact Fund is a closed-end venture capital fund seeking to invest start-up and expansion capital in seed, early and growth stage information and communications technology (ICT) small and medium-sized enterprises located mainly in Jordan.

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Investment focus

  • Industry: Shopping, E-Commerce, Consumer Goods
  • Stage:Series A
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Wysada.com — Wysada is an online retailer that sells furniture, garden, décor accents, and accessories to its users.The site offers gift cards, bed and bath equipment, décor, furniture, gifts, home appliances, and kitchen and outdoor equipment. In addition, the site sells a range of Voonsh fashion accessories to its users, including necklaces, earrings,bracelets, rings, brooches, and hand embellishments.Wysada was launched in 2013 by Mohammed Musleh and is based in Jordan.
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F6 Ventures
VC Fund · Gîza, Al Jizah, Egypt · 1 investments in Jordan Consumer startups

F6 Ventures is a leading seed stage venture capital firm operating across emerging markets. We back exceptional founders from idea-stage all the way to Series A, combining early capital with strategic support and a commitment to long-term partnership. With deep ties across the Middle East, Africa, and beyond, we empower innovative startups to scalewith purpose and impact. We manage over $90M in AUM across more than 300 investments in seven countries. By investing early in Pre-Seed to Pre-Series A rounds, we help founders cover initial costs, develop their product, and take it to market. This early capital acts as a launchpad, enabling startups to hit key milestones like securing first customers, attracting follow-on funding, and making significant strides forward.

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Investment focus

  • Industry: Software, E-Commerce, Information Technology
  • Stage:Seed, Pre-Seed
  • Geography: Egypt, United Arab Emirates, Saudi Arabia

Investor stats

  • Total investments: 187
  • Round size: Seed $14k–$1.5M; Pre-Seed $32k–$600k
  • Lead/follow: 40% lead, 60% follow
  • Last fund: Likely still investing — fund raised in 2023

Portfolio highlights

  • Emonovo — Best Study Abroad Partner in MENA to Find programs and universities around the world Emo was the 1st international student, now it is your turn to study abroad. Emonovo used to be named Marj3 which was highest reach scholarship portal in the MENA region.
  • Brimore — Brimore is a social commerce platform connecting emerging brand owners with a network of resellers who market and sell their products using social media.
  • Let'sGrant — Let’sGrant is a point of sale lending platform, partnering with lenders and consumer goods stores to make the lending process fast, simple and flexible for everyone. With a vision to be internationally recognized as a driving force in personal and consumer loans in the MENA region, Let’sGrant will soon be launching the first online peer to peerlending platform for personal loans in the MENA region which connects individual investors directly to potential borrowers in search of funding through debt.
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Karim Kawar
Angel · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

Karim Kawar is the president of Kawar Group, and the former ambassador to the United States and Mexico from Jordan. He is also chairman of Kawar Energy and of IrisGuard. As ambassador to the United States, Kawar led the EDAMA Initiative, Jordan's blueprint for a green economy and was appointed by Royal Decree to the Board of Trustees of theKing Abdullah II Fund for Development. Previously, Kawar was appointed to the Economic Consultative Council by His Majesty King Abdullah II. He is the architect of the REACH Initiative, Jordan's blueprint for a knowledge economy, founder and chairman of the Information Technology Association of Jordan, former president of the Jordan Computer Society, and a founding member of several business associations and NGOs, including AmCham and the Jordan Intellectual Property Association.

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Investment focus

  • Industry: Retail, Fashion, Shopping
  • Stage:Seed
  • Geography: Jordan

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
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Vision Ventures
VC Fund · Dammam, Ash Sharqiyah, Saudi Arabia · 1 investments in Jordan Consumer startups

Vision Ventures (VV) is an early stage venture capital firm founded by experienced entrepreneurs. Its slogan is:"By Entrepreneurs for Entrepreneurs". We invest in innovative startups in the Seed and Series A across a wide range of verticals. We help startups realize their dreams and make a difference in a noisy world. We are an energeticteam that has a wealth of experience in starting companies and steering them to success and hyper growth. Our combined experience spans over 90 years in multiple countries which gives us extensive experience in multi-national, multi-cultural teams. We provide startups with hands on assistance and guidance on marketing, sales, product/service development, financial planning and management, expansion & growth strategy, and more.

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Investment focus

  • Industry: Information Technology, Software, E-Commerce
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Saudi Arabia, United Arab Emirates, Egypt

Investor stats

  • Total investments: 118
  • Round size: Seed $100k–$5.6M; Pre-Seed $60k–$1.6M; Series A $1.3M–$27M
  • Lead/follow: 21% lead, 79% follow
  • Last fund: Likely still investing — fund raised in 2022

Portfolio highlights

  • Ejari — Ejari is providing a Rent Now, Pay Later (RNPL) solution for residential rentals, Rent Now, Pay Later products enable tenants to better manage their budgets by converting rent from a yearly expense to a monthly expense, while landlords receive an entire year's rent in advance.
  • Spare — Spare | Know Your Money
  • Syarah — Syarah is an online cars marketplaces.
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Usama Fayyad
Angel · London, England, United Kingdom · 1 investments in Jordan Consumer startups

Usama Fayyad is the Chairman and Founder of Open Insights and a Co-founder and Chairman at IADSS. He was a Co-founder and CEO at DMX. Usama attended the University of Michigan and Electrical and Computer Engineering at the University of Michigan.

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Investment focus

  • Industry: Local, Retail, Fashion
  • Stage:Series A, Seed
  • Geography: India, Jordan, United States

Investor stats

  • Total investments: 3
  • Round size: Series A $4M–$7.9M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • MiNeeds — MiNeeds is an online marketplace for local services.We are reinventing the way consumers connect with local professionals (accountants, photographers, cleaners,...).Post your need, relax, and we'll get you up to 4 competitive quotes from the right local service providers. We save you time and effort and we help small businesses growtheir income. Seems like a win-win!
  • MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.
  • Snapmint — Snapmint facilitates simplified, fairly-priced and hassle-free EMI options without a Credit Card.
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Ibtikar Fund
VC Fund · Ramallah, West Bank, Palestinian Territory · 1 investments in Jordan Consumer startups

Ibtikar (Innovation, in Arabic) is a disruptive fund that will invest in innovative Palestinian companies. Ibtikar’s investments begin at the seed level through local accelerators, continue in post-acceleration phases and can also include series A investments in its portfolio companies. Through this investment strategy we aim to close a criticalfunding gap between acceleration and VC and other later-stage investors. Our goal is to maximize return for our investors by helping high-potential Palestinian companies answer regional and global needs. We will do this through direct support from our management team and select group of advisors, and will leverage the strong network of our investors and partners for the benefit of each of our portfolio companies.

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Investment focus

  • Industry: Artificial Intelligence, SaaS, Software
  • Stage:Seed, Pre-Seed
  • Geography: Palestinian Territory, United States, Jordan

Investor stats

  • Total investments: 31
  • Round size: Seed $150k–$2M; Pre-Seed $60k–$250k
  • Lead/follow: 65% lead, 35% follow
  • Last fund: Likely still investing — raised $15M in 2022

Portfolio highlights

  • gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
  • 360Moms — Organize your thoughts ansd ideas efficiently
  • DataQueue — Discover essential strategies for AI readiness with DataQueue. Learn how to prepare your business, choose the right AI tools, and develop a strategic AI plan for future success
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Samih Toukan
Angel · Dubai, Dubai, United Arab Emirates · 1 investments in Jordan Consumer startups

In the year 2000 Samih founded and became the CEO of Maktoob.com the world’s first Arabic email and largest Arab Online community. In 2005 Samih cofounded Souq.com, the Arab Worlds largest ecommerce site. In 2009 Maktoob was acquired by Yahoo! and in 2017 Souq.com was acquired by Amazon in the largest technology acquisition deals in the history ofthe region.Samih is currently the Chairman of Jabbar Internet Group (Jabbar.com). Jabbar today is one of the leading investors in Internet and technology companies in the region.

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Investment focus

  • Industry: Financial Services, FinTech, Finance
  • Stage:Seed, Series A, Pre-Seed
  • Geography: United Arab Emirates, United States, Jordan

Investor stats

  • Total investments: 19
  • Round size: Seed $500k–$6M; Series A $1.5M–$7.1M
  • Lead/follow: 11% lead, 89% follow

Portfolio highlights

  • Kitchenful — Kitchenful is an app for personalized recommendations of recipes, which gets users the ingredients delivered from their local supermarket. Kitchenful's algorithm always suggests the most popular recipes that are 40% cheaper than meal kits.
  • Mealplanet — Mealplanet is an online marketplace for ordering and managing meal plans from various providers.
  • Jusoor Labs — Jusoor Labs is an edtech startup that provides interactive simulations and virtual labs for students and educational institutions.
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Khwarizmi Ventures
VC Fund · Riyadh, Ar Riyad, Saudi Arabia · 1 investments in Jordan Consumer startups

Khwarizmi Ventures is a venture capital firm that seeks investments in startups with a passion for algorithms. It seeks to help create their vision, as they embark on a journey together that aligns their goals to improve quality of life using technology powered by algorithms. .

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Investment focus

  • Industry: Software, E-Commerce, FinTech
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Saudi Arabia, United Arab Emirates, Egypt

Investor stats

  • Total investments: 52
  • Lead/follow: no public data

Portfolio highlights

  • Calo — Analyze your nutritional needs and subscribe to a convenient meal plan that's designed for you in under 2 minutes.
  • Yalla Plus — Yalla Plus offers QR-based digital menu solutions for restaurants, featuring integrated payments and easy menu management.
  • Mala'a Technologies — Make better financial decisions with Malaa. Manage your financials, track your expenses, take a loan or invest your money all from one app. Connect you bank accounts and start today
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Propeller Inc.
VC Fund · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

Capital is important, but your first customers, hires and product are fundamental to building great companies. As builders ourselves, we understand that product-market fit is the only thing that matters.

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Investment focus

  • Industry: Software, Artificial Intelligence, Computer
  • Stage:Seed, Pre-Seed
  • Geography: United States, Jordan, Egypt

Investor stats

  • Total investments: 13
  • Round size: Seed $50k–$3.5M; Pre-Seed $200k–$3.3M
  • Lead/follow: 62% lead, 38% follow

Portfolio highlights

  • Codemod — Every year, companies spend months on large-scale code migrations to achieve critical business goals—expanding into global markets, reducing infrastructure costs, and strengthening security and compliance.Codemod, founded by former engineers from Meta and Brex, automates large code migrations with advanced AI and compiler technology, eliminatingmonths of manual effort and allowing engineers to focus on innovation instead of tedious tasks.Purpose-built for precision in orchestrating large-scale changes, Codemod agents tackle system-wide challenges that general IDE-based coding assistants cannot handle.Codemod’s community automations—trusted by engineers at over 10,000 companies, from startups to global enterprises—have powered migrations like the React 19 upgrade.Codemod’s framework- and language-agnostic platform also delivers industry-leading proprietary automations, such as internationalization (i18n), enabling teams to launch products in new markets months faster, accelerating growth and unlocking new revenue opportunities.Examples of code migrations include: large refactors, API changes, framework migrations, dependency upgrades, code cleanups, optimizations, and more.
  • Tapflow — Tapflow is an app that finds tech talent while helping them optimise their recruitment process to hire the talent. It is a hiring platform for validated engineering teams in the domains of software engineers, UI, UX, AI, ML, product managers, and more.
  • Ciphero AI — Ciphero is the first AI Verification Layer that collects, verifies, and governs all corporate AI interactions, promoting safe and ethical AI use across all enterprises.
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Edgo VC
VC Fund · Amman, Amman, Jordan · 1 investments in Jordan Consumer startups

Edgo VC is the venture capital arm of Edgo, under which the group’s direct and indirect venture capital activities are consolidated. Edgo VC takes an opportunistic approach to venture capital investing and is sector, stage, and region agnostic.

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Investment focus

  • Industry: FinTech, Finance, Computer
  • Stage:Series A
  • Geography: Jordan

Investor stats

  • Total investments: 3
  • Lead/follow: no public data

Portfolio highlights

  • liwwa — liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
  • POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
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Consumer Investor funding in Jordan at a glance

Stats across 33 deals from 34 investors.

34
investors
in Jordan Consumer startups
33
deals
in Jordan Consumer startups
$210k
median round
in Jordan Consumer startups
41%
lead investors
lead at least one round
52%
Seed
most common funding stage
88/12
VC / Angel
share of investor count

Access all 34 investors in Jordan Consumer startups.

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