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Top 20 Consumer Startup Investors in Jordan in January 2025

Last updated: Jan 2025 A list of 20 angel investors and VC (Venture Capital) funds that invest in Consumer startups based in Jordan. We rank investors based on the number of investments they made in Consumer companies from Jordan. We update this investor list every month.

Top 20 Consumer Startup Investors in Jordan in January 2025

Investor	Consumer Jordan investments
Innovative Startups and SME’s Fund (ISSF)	4
Silicon Badia	3
Jabbar Internet Group	3
Vision Ventures	2
Algebra Ventures	2
Samih Toukan	1
DASH Ventures	1
Wamda Capital	1
Khwarizmi Ventures	1
MVI (MENA Venture Investments)	1
Select Ventures Holdings	1
Hummingbird Ventures	1
Financial Horizon Group	1
Ibtikar Fund	1
SANAD Fund	1
Etihad Bank	1
Propeller Inc.	1
HALA Ventures	1
Edgo VC	1
Karim Kawar	1

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The Innovative Startups and SMEs Fund (“ISSF”) is a private sector managed fund making investments in innovative startups and early stage SMEs. The World Bank has invested USD 50 million in the Fund which was complimented by the Central Bank of Jordan with an additional USD 48 million bringing the total working capital of the ISSF to USD 98million.

Investment focus

E-Commerce, Health Care, Food and Beverage
Seed, Funding Round, Pre-Seed
Jordan, Saudi Arabia, United States

Portfolio highlights

gamiphy — GAMIPHY is a user engagement and retention platform that equips brands in different industries with tools proven to increase customer reach and loyalty such as branded mini games, playable Ads and digital loyalty programs. The tools and techniques offered by GAMIPHY can be either integrated into existing websites and apps, or can be used to createplatform-independent solutions. The available solutions are diverse, fully customizable, DIY, and are guaranteed to improve each customer journey, thus shorten the path to earn the loyalty sought after.
Kitchefy — Building the largest decentralized network of cloud kitchens in the MENA Region.
Kader — Kader is an on-demand mobile application that connects pre-vetted quality workers with businesses in the hospitality, retail and service sectors using an advanced matchmaking technology based on location, experience and qualifications.

Silicon Badia is a venture capital firm providing networks and support to leading technology entrepreneurs around the world.

Investment focus

Software, Information Technology, SaaS
Seed, Series A, Funding Round
United States, Jordan, Egypt

Portfolio highlights

mtion interactive — Redefine play, shape new worlds, and unleash your story. mtion empowers anyone to build interactive experiences and share their creativity.
Roboost — Tayar is an enterprise solution using Artificial intelligence and complex Algorithms to facilitate, optimize, and manage the delivery process to any BTC (mainly home delivery) business to increase the delivery speed and performance.
The Prospective Co. — The Prospective Co. provides fast, interactive analytics & data visualization product for large datasets.

The exit of Souq to Amazon is the largest tech transaction of the region, and Souq continues to pave the way in e-commerce in the region. Souq was built from the ground up by the same team at Jabbar, who built the Maktoob portal before that. Maktoob was born out of a simple idea but with a vision that the Arabic Internet will grow and become anintegral part of everybody's life, and grew to become the largest Arabic Internet property before Yahoo acquired it.Both the Souq and Maktoob stories have become inspiring success stories in the region, where budding entrepreneurs and VC's alike, look to our team for inspiration and new ideas.Today Jabbar continues to grow and pave the way for tech in the region. It is in this spirit that we embrace any entrepreneur who is willing to innovate and take risks in order to create something great. Jabbar nurtures such individuals and supports nascent ideas that are in line with its mission. So join our journey :-)

Investment focus

E-Commerce, Retail, Information Technology
Seed, Series A, Pre-Seed
United Arab Emirates, Jordan, Pakistan

Portfolio highlights

Ziina — Pay and get paid fast. Ziina is the easiest way to send and receive money in the UAE. Accept cashless payments anywhere with Apple Pay, Google Pay, or card.
qeen.ai — qeen.ai is a GenAI native platform that enables autonomous AI to e-commerce firms of all sizes.
Keyper — Keyper simplifies real estate management for property owners, tenants, and partners. Manage portfolios, get market insights, apply for rent with flexible payment options, and explore partnership opportunities to earn passive income. Join Keyper today!

Vision Ventures (VV) is an early stage venture capital firm founded by experienced entrepreneurs. Its slogan is:"By Entrepreneurs for Entrepreneurs". We invest in innovative startups in the Seed and Series A across a wide range of verticals. We help startups realize their dreams and make a difference in a noisy world. We are an energeticteam that has a wealth of experience in starting companies and steering them to success and hyper growth. Our combined experience spans over 90 years in multiple countries which gives us extensive experience in multi-national, multi-cultural teams. We provide startups with hands on assistance and guidance on marketing, sales, product/service development, financial planning and management, expansion & growth strategy, and more.

Investment focus

Software, Information Technology, E-Commerce
Seed, Series A, Pre-Seed
Saudi Arabia, United Arab Emirates, Egypt

Portfolio highlights

Ejari — Ejari is providing a Rent Now, Pay Later (RNPL) solution for residential rentals, Rent Now, Pay Later products enable tenants to better manage their budgets by converting rent from a yearly expense to a monthly expense, while landlords receive an entire year's rent in advance.
Astra Nova — Astra Nova is a Web3 RPG that throws players into the center of an inter-dimensional conflict between godlike avatars of Chaos and Order.In our dynamic, story-driven 3rd Person Action Adventure, players explore the mysteries of their new home planet, battle to unite warring factions & rally their forces against the coming onslaught of TheAccretion.As the Final Envoy, players control their destinies, from designing their own custom character & choice of specialty skills to navigating a storyline full of twists and turns.Action Gameplay is enhanced by a unique Companion System allowing players to swap in either story-based MPCs or NFT-powered NPCs.Diplomatic Gameplay includes a Resource Management game mode further enhanced by our unique NFT-compatible Outpost System.
Quantum Platform — Quantum | B2B platform to acquire new customers, use our marketing & consumer behavior analysis tools to reach your exact target audience right to their doorsteps!

Algebra Ventures invests in technology startups that leverage innovation to transform large markets. They seek high-growth companies, led by passionate and capable teams, that have a unique value proposition, and that can generate significant economic returns.Algebra Ventures looks for entrepreneurial teams that possess vision and insight as wellas the execution skills needed to build scalable companies. Algebra Ventures focuses on Series A and Series B rounds in Egypt although they do not exclude investments in earlier-stage startups or in other parts of the MENA region. They prefer to meet startups early on and get to know the team as the opportunity is shaping up.

Investment focus

E-Commerce, Internet, Marketplace
Series A, Seed, Funding Round
Egypt, Jordan, United Arab Emirates

Portfolio highlights

EFreshli — Furnishing & decorating is exciting with our expert designers, curated shopping experience, and professional setup. Transform your space with our easy 3-step process.
YoLa Fresh — At YoLaFresh, our mission is to revolutionize the fresh produce supply chain in Africa by leveraging technology and data to disrupt traditional distribution models. We strive to create a more efficient and transparent system that benefits all stakeholders, from farmers to retailers and consumers. Our vision is to create a world where access tofresh, high-quality produce is a universal right. We believe that by empowering farmers and retailers with innovative technology solutions, we will improve their livelihoods and make a positive impact on their communities.
Connect Money — White labeled card issuance - Zero upfront investment - no integrations - go live in less than 10 weeks.

In the year 2000 Samih founded and became the CEO of Maktoob.com the world’s first Arabic email and largest Arab Online community. In 2005 Samih cofounded Souq.com, the Arab Worlds largest ecommerce site. In 2009 Maktoob was acquired by Yahoo! and in 2017 Souq.com was acquired by Amazon in the largest technology acquisition deals in the history ofthe region.Samih is currently the Chairman of Jabbar Internet Group (Jabbar.com). Jabbar today is one of the leading investors in Internet and technology companies in the region.

Investment focus

Social Media, Mobile, Financial Services
Seed, Series A, Pre-Seed
United States, United Arab Emirates, Jordan

Portfolio highlights

VUZ — 360VUZ is the pioneer Immersive Social Mobile App Teleporting people in time. It captures and delivers live and on-demand 360 video and immersive experiences. The 360VUZ Mobile app Ranked #1 in the Entertainment category on App Store ahead of top players.360VUZ teleports people in live, virtual reality and video content – supporting in buildingthe ecosystem for live and on-demand Video and VR to become a mainstream experience for sporting events, exclusive happenings, Influencer Appearances, concerts, and more. Out in the market in 2017, 360VUZ has more than 2 patents and reached over 500 Million Screen Views per Year.
Kitchenful — Kitchenful is an app for personalized recommendations of recipes, which gets users the ingredients delivered from their local supermarket. Kitchenful's algorithm always suggests the most popular recipes that are 40% cheaper than meal kits.
Mealplanet — Mealplanet is an online marketplace for ordering and managing meal plans from various providers.

At the core of our ethos is a firm belief in human potential and the promise of a better future. We forge lasting legacies by partnering with founders who are obsessed with redefining paradigms and building companies that will transcend generations.

Investment focus

E-Commerce, Internet, Software
Seed, Series A, Series B
Jordan, United Arab Emirates, United States

Portfolio highlights

Omniful — Omniful offers a modular platform to replace legacy systems, simplifying supply chain, retail, and logistics management.
Wellx — Turn your health into currency. At Wellx, we're focused on making you healthier. Insurance helps us make it happen.
PostEx — PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.

Wamda Capital is the MENA region's leading venture capital firm investing in exceptional entrepreneurs building the region's most promising high growth technology businesses. We invest both at the growth and seed stages with the aim of taking portfolio companies through successive rounds of financing through to exit.

Investment focus

E-Commerce, Internet, Financial Services
Seed, Series A, Series B
United Arab Emirates, Jordan, Turkey

Portfolio highlights

BitOasis — BitOasis is MENA's leading platform that allows you to securely buy, sell and trade crypto assets like Bitcoin, Ether, XRP and Bitcoin Cash at the best rates. Currently available in UAE, KSA, Bahrain, Kuwait, Oman, Jordan, Egypt and Morocco.
Believe — Believe Pte Ltd. is a global, Singapore-based FMCG conglomerate that provides market-ready solutions for customers by listening to their needs and designing products that suit their culture and life choices. From breakthrough personal care essentials to beauty products surpassing global standards, our worldwide team of experts use cutting-edgetechnology, scientifically proven methodologies and ancient knowledge to gift our customers
Wafeq وافق — Send invoices or purchase orders, manage your inventory and your payroll, and get over 30 reports to manage your company, all in one software.

Khwarizmi Ventures is a venture capital firm that seeks investments in startups with a passion for algorithms. It seeks to help create their vision, as they embark on a journey together that aligns their goals to improve quality of life using technology powered by algorithms. .

Investment focus

Software, E-Commerce, FinTech
Seed, Series A, Pre-Seed
Saudi Arabia, United Arab Emirates, Egypt

Portfolio highlights

Calo — Analyze your nutritional needs and subscribe to a convenient meal plan that's designed for you in under 2 minutes.
Yalla Plus — Yalla Plus offers QR-based digital menu solutions for restaurants, featuring integrated payments and easy menu management.
Mala'a Technologies — Make better financial decisions with Malaa. Manage your financials, track your expenses, take a loan or invest your money all from one app. Connect you bank accounts and start today

Mena Venture Investments (MVI) is an angel fund that invests in early stage startups with strong growth potential in the Middle East and North Africa (MENA) Region and beyond. We work with entrepreneurs to build solid, scalable businesses and ensure access to capital at early stages of a venture to fuel their growth. Beyond financial investment,MVI offers support through mentorship, access to markets, networks, and clients, as well as cross-border operational support.

Investment focus

E-Commerce, Internet, Software
Funding Round, Seed, Series A
United States, Jordan, United Arab Emirates

Portfolio highlights

liwwa — liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
Shippify — Shippify is an innovative logistics service that connects businesses with a diverse network of drivers & 3PLs to provide same day delivery . Shippify is backed by strategic leading venture capital and angel investors. Currently available in Brasil, Mexico, Chile and Ecuador. The company was founded in 2014.
Connecterra — Remove data silos across your systems, quantify your decisions with data, get insights and analysis powered by advanced AI delivered to your inbox and to your wider team.

Select Ventures Holdings is a UAE-based investment management firm.

Investment focus

E-Commerce, Electronics, Sporting Goods
Seed
Jordan

Portfolio highlights

Martix — Martix is an online marketplace for consumer goods, electronics, and sporting goods.

Supporting Exceptional entrepreneurs. We value emotional intelligence as much as data, growing internal culture as much as growing revenue, and forming strong, personal bonds with founders. We recognize patterns where other don't.

Investment focus

Software, Financial Services, Biotechnology
Series A, Seed, Series B
United States, Turkey, United Kingdom

Portfolio highlights

Karman+ — Mining near Earth asteroids
Lovable — Build software products, using only a chat interface
Basecamp Research — Novel proteins from nature. We sample the most extreme and exciting places on the planet to build the world's largest knowledge graph of natural biodiversity.

Financial Horizon Group is a family office that was established in 2014 in the Kingdom of Saudi Arabia. Its services vary from Investment, Recruitment, and Consultancy.

Investment focus

Software, FinTech, Finance
Seed, Series A, Funding Round
United Arab Emirates, Jordan, Saudi Arabia

Portfolio highlights

Magnitt — Magnitt is a startup directory that connects investors, mentors, and emerging companies in the Middle East. The discovery platform is a database with over 5,500 MENA startups and over 200 investors.
Telfaz11 — Telfaz11 is a creative media studio from Saudi Arabia specializing in locally-relevant entertainment content
POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.

Ibtikar (Innovation, in Arabic) is a disruptive fund that will invest in innovative Palestinian companies. Ibtikar’s investments begin at the seed level through local accelerators, continue in post-acceleration phases and can also include series A investments in its portfolio companies. Through this investment strategy we aim to close a criticalfunding gap between acceleration and VC and other later-stage investors. Our goal is to maximize return for our investors by helping high-potential Palestinian companies answer regional and global needs. We will do this through direct support from our management team and select group of advisors, and will leverage the strong network of our investors and partners for the benefit of each of our portfolio companies.

Investment focus

Artificial Intelligence, E-Commerce, Information Technology
Seed, Pre-Seed, Funding Round
Palestinian Territory, United States, Jordan

Portfolio highlights

DataQueue — Discover essential strategies for AI readiness with DataQueue. Learn how to prepare your business, choose the right AI tools, and develop a strategic AI plan for future success
Alma Health — Alma Health is a digitally-native chronic illness management platform serving an addressable market of 20m patients in GCC. Through its cloud pharmacy and virtual doctor consultations, Alma Health is translating patient behavior and insights into personalized services and products like digital treatments and at home monitoring systems. Alma Healthis based in Hub71-Abu Dhabi.
Algebra Intelligence — Algebra Intelligence is a software development firm that integrates artificial intelligence solutions into the energy sector by providing comprehensive asset performance management, proactive notifications, predictive maintenance, and energy forecast.

The SANAD* Fund for MSME views the micro, small and medium enterprise sector as an engine of economic development, job creation and prosperity in the Middle East and North Africa (MENA). This also makes it a vast and as yet untapped investment opportunity.To realize this potential, SANAD provides debt and equity financing to local partnerinstitutions for on-lending to micro, small and medium enterprises (MSMEs) and fueling their growth.

Investment focus

SaaS, Computer, Internet
Pre-Seed, Series A, Funding Round
Egypt, Kenya, Jordan

Portfolio highlights

El Zatona — ElZatona offers warehouse and sales management program.
POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.
Sky.Garden — Sky.Garden is a SaaS ecommerce platform that allows African retailers to sell inventory with ease. Sky.Garden gives back control to the individual retailer by allowing inventory control and immediate payment reconciliation in an automated platform, where local shipping and payment options come out-of-the-box.

Bank

Investment focus

Computer, Software, Staffing Agency
Funding Round
Jordan

Portfolio highlights

POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.

Capital is important, but your first customers, hires and product are fundamental to building great companies. As builders ourselves, we understand that product-market fit is the only thing that matters.

Investment focus

Software, Information Technology, Computer
Seed, Pre-Seed
Jordan, Egypt, United States

Portfolio highlights

Maqsam — Improve customer experience, increase efficiency, and boost revenue through automating customer support and sales tasks. Benefit from features like local numbers, customizable Interactive Voice Response, custom reports, and many more for streamlined customer support operations.
Gameball — Gameball is a one-stop platform to market your products and keep your customers engaged, leading to boosted conversion and increased RoI with a data-driven success strategy.
BusinessChat Technologies Holding limited — BusinessChat : Make WhatsApp your #1 sales channel using Marketing Campaigns, WhatsApp chatbot for 24/7 automated replies.

Technology VC that empowers GCC’s startups in their early-growth stages.

Investment focus

FinTech, Software, Financial Services
Seed, Series A, Pre-Seed
United Arab Emirates, Saudi Arabia, Egypt

Portfolio highlights

Nearpay — Focus On Building Deep Technology To Create Innovations
Omniful — Omniful offers a modular platform to replace legacy systems, simplifying supply chain, retail, and logistics management.
Rize — Rize is a PropTech platform transforming rental payments for both residential and commercial properties. With its “Rent Now, Pay Later” service, Rize allows tenants to split their annual rent into manageable installments, which benefits both renters, who can better manage their rental budgets, and landlords, who can reach a larger consumer base andreceive their yearly rental payment in advance. By enhancing affordability and flexibility, Rize inherently boosts occupancy rates across the rental market.

Edgo VC is the venture capital arm of Edgo, under which the group’s direct and indirect venture capital activities are consolidated. Edgo VC takes an opportunistic approach to venture capital investing and is sector, stage, and region agnostic.

Investment focus

FinTech, Finance, Computer
Series A, Funding Round
Jordan

Portfolio highlights

liwwa — liwwa connects small businesses in need of capital with people who want to invest in them. The company’s peer-to-peer lease-to-own model addresses the capital access and interest-free investor return opportunities. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Foundedin 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering.
POSRocket — Traditional cash registers are a thing of the past. POSRocket modernizes this near-obsolete system by providing business owners with an intuitive, user-friendly, cloud-based point-of-sale (POS) platform.

Karim Kawar is the president of Kawar Group, and the former ambassador to the United States and Mexico from Jordan. He is also chairman of Kawar Energy and of IrisGuard. As ambassador to the United States, Kawar led the EDAMA Initiative, Jordan's blueprint for a green economy and was appointed by Royal Decree to the Board of Trustees of theKing Abdullah II Fund for Development. Previously, Kawar was appointed to the Economic Consultative Council by His Majesty King Abdullah II. He is the architect of the REACH Initiative, Jordan's blueprint for a knowledge economy, founder and chairman of the Information Technology Association of Jordan, former president of the Jordan Computer Society, and a founding member of several business associations and NGOs, including AmCham and the Jordan Intellectual Property Association.

Investment focus

Retail, Fashion, Shopping
Seed
Jordan

Portfolio highlights

MarkaVIP — Markavıp is an exclusive, invitation-only online shopping community focused on the Middle Eastern market. The website specializes in offering flash sales to its customers.Markavıp was founded by Ahmed Alkhatib, who previously spent 12 years in Silicon Valley working in the e-commerce industry. The website enjoys memberships from over 3 millionexclusive members across eight Arabic speaking countries including Jordan, Saudi Arabia, UAE, Qatar, Kuwait, Lebanon, Bahrain, and Oman.

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