Top 30 Organic Food Startup Investors in China
A list of 30 angel investors and VC funds that invest in Organic food startups based in China. We rank investors based on the number of investments they made in Organic food companies from China. We update this investor list every month.Top 30 Organic Food Startup Investors in China
Investor | Organic Food China investments |
---|---|
Haier | 1 |
Shanghai Liuhe Capital | 1 |
TRIREC | 1 |
Kika Tech | 1 |
Angel Plus China | 1 |
Tiantu Capital | 1 |
XVC | 1 |
kaoputou.com | 1 |
Crystal Stream Capital | 1 |
Ningbo Ruihui Touzi | 1 |
Lichu Business | 1 |
Lever VC | 1 |
Fundturn Capital | 1 |
Mudcake (prev. Trellis Road) | 1 |
Shanghai Shiheng Technology | 1 |
Junsan Capital | 1 |
C Ventures | 1 |
UpHonest Capital | 1 |
Tsing Capital | 1 |
Shandong Head | 1 |
Thibault Villet | 1 |
Foshan Tianmeiran Food | 1 |
Gansu Modern Agriculture Industry Venture Capital Fund | 1 |
Welight Capital | 1 |
Peter Cremer Holding | 1 |
Ningbo Angel Capital Guiding Fund | 1 |
Shuangta Shipin | 1 |
Goldport Capital | 1 |
Fosun International | 1 |
ClearVue Partners | 1 |
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Investment focus
- Artificial Intelligence, E-Commerce, Smart Home
- Angel, Series A, Series B
- China
Portfolio highlights
- DeepScience — DeepScience is an extended reality content technology company providing AI digital human-driven engines and technical art platforms.
- Vegetable Meat — New Vegetarian is a brand provider in the field of plant protein.
- Dingdang Kuaiyao — Dingdang Kuaiyao is an online-to-offline drug purchasing and delivery platform. After users place orders on the mobile app, drugs will be delivered to their homes within half an hour.
Shanghai Liuhe Capital is a professional investment management company started in August 2004 in Shanghai China. The company currently manages around RMB 4 billion assets, in the form of trust security funds, PIPE funds, and VC/PE.Liuhe Capital is managed by nine partners, majority of whom have been working together for more than ten years.Dr. Xia Xiaohui, CEO & General Manager, was ranked among the TOP 10 of 2012 China's Best Private Fund Managers, by Forbes (Chinese version).Liuhe's security trading business is managing eight trust security funds, which are also called private funds. Among the eight funds, Liuhe Fortune Yinzhan and Liuhe Sunshine Age were set up in 2008 and 2009 respectively, which are the early private funds in China. Liuhe Sunshine Age was ranked among the TOP 10 of 2012 China's Best Private Funds for its three-year performance.Liuhe's VC/PE business started in 2006. Among the seventeen deals invested, six have successfully gone public in China. Liuhe Capital is ranked as one of the TOP 50 PE managers by Qingke Group in its 2012 China VC/PE ranking report. PE/VC business focuses upon investing in small to middle-sized, high-growth companies in high-end manufacturing, advanced materials, consumer product and services sectors.PIPE is a relatively new business in Liuhe Capital. It started in 2011, and has invested in more than ten PIPE deals with total amount over RMB 2.7 billion."Growth, Change and Fair Valuation" is the core investment philosophy of Liuhe Capital. Liuhe Capital believes that changes and growth are the key driving forces of a company's value increase.Liuhe's culture is "Pursuing Excellence, Sharing and Being Benevolent." Liuhe's core values include putting the customer's interest first, respecting facts, and encouraging responsibility and innovation. Liuhe's goal is to become one of the most respected investment management companies in China.
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Investment focus
- Software, Financial Services, SaaS
- Angel, Series A, Series B
- China, United States
Portfolio highlights
- Meixin Global — Founded in 2015, Meixin provides a number of global wealth management products such as fixed income investments, real estate private equity fund, private equity investments and overseas hedge funds to Chinese high-net-worth individual clients. It also has a business-to-business platform providing global asset analysis and trading services forfinancial institutions such as asset management companies.
- BaiCells Technologies — Baicells Technologies provides wireless broadband access solutions. Its technical solutions include Light4G which is a deployment solution for mobile operators to improve coverage and expand capacity in hotspot; BroFi WBB solution which is a multi-carrier intelligent broadband access system that triples the user capacity and provides 300 Mbpshigh-speed concurrent broadband; and WeLTE 4G wireless industry network solutions which provide multi-media services covering voice, cluster service, positioning, data collection, picture transmission, video call, high-definition monitoring ,and emergency communication for various industries. Baicells Technologies also manufactures elfCell which helps mobile operators to build digital home integrated platform. Additionally, it manufactures pico cell, micro cell, and customized TDD/FDD customized frequency bands. Lixin Sun and Mingyu Zhou founded Baicells Technologies in 2014. It has its headquarters in Plano in Texas with additional location in Beijing in China.
- HeadSpring Technology — HeadSpring Technology is a provider of transportation equipment, R&D and information technology solutions.
TRIREC is an investment holding company incorporated in the Republic of Singapore with key focus on renewable energy and clean technology.
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Investment focus
- Energy, Renewable Energy, Solar
- Series A, Seed, Series B
- United States, Singapore, China
Portfolio highlights
- Oort Energy — We are Oort Energy: innovating the technology that makes electrolysis economical and sustainable.
- Immaterial — Facilitating the energy transition with advanced materials.
- Type One Energy — At Type One Energy, we are mission-driven to provide sustainable, affordable fusion power to the world over the coming decade.
Kika revolutionizes communications with AI technology. In a two-year span, Kika’s ecosystem achieved a user base of 400M installations, 60M MAU, an engagement rate of 120 times per user per day. The company provides users the ability to communicate authentically by predicting intents and context to enhance expressive communication, thus preservingthe genuine nature of human conversations.
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Investment focus
- Fruit, Procurement, Organic Food
- Angel
- China
Portfolio highlights
- Senguo — Senguo specializes in cash register management of fruits and vegetables.
Angel Plus is a China-based venture capital firm.
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Investment focus
- Information Technology, Internet, Health Care
- Angel, Series A, Seed
- China
Portfolio highlights
- Enchen — Enchen is a daily necessities brand.
- Xreal — Nreal is the developer of ready-to-wear mixed reality glasses. Its flagship product, Nreal light, is the first lightweight and comfortable mixed reality glasses, sporting a vivid display combined with spatial computing algorithms for an immersive experience. The company aims to make mixed reality available and accessible to everyone. They strive torealize the full potential of mixed reality by empowering developers to create applications that can ultimately propel a new era of entertainment, productivity, and more.Nreal was founded in 2017 and is based in Beijing, China.
- Dongpin Daojia — Dongpin Daojia is a cold chain company.
Tiantu Capital is a venture capital association.
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Investment focus
- Food and Beverage, E-Commerce, Internet
- Series A, Series B, Series C
- China, United States, Japan
Portfolio highlights
- BaiTube — BaiTube is a provider of Multi-Channel Network short video services. Its businesses include short videos, live e-commerce, and brand marketing that help users with different needs and easily find interesting and useful videos online.
- EVENTEC — EVENTEC is a service robot system solution provider.
- DKJY Beauty Clinic — DKJY Beauty Clinic is a medical beauty chain organization that provides consumers with problematic skin care, anti-aging, and aesthetic customization solutions. They provide an eggshell muscle beauty brand that focuses on problematic muscle solutions and extends its service items to non-invasive microsurgery and women's health.
XVC is a venture capital firm that typically invests between 1.5 and 15 million USD (or RMB equivalent) per company.The company aims to search for visionary entrepreneurs, build partnership with them, and maximize their success with company's capital, experience, network and global vision. In order to move fast and be responsive, XVC keepstheir organization lean and focus only on big ideas.
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Investment focus
- Education, Artificial Intelligence, Information Technology
- Series B, Series A, Series C
- China, Singapore, United States
Portfolio highlights
- Finture — Finture is the first Neobanking fintech company to provide Credit card and Credit payment business in SEA
- Zanecon — Zhucheng Technology is a high-tech enterprise that develops smart construction solutions. Zhucheng Technology applies core technologies such as AI, environmental perception, deep learning, and servo control to the field of construction, and independently develops a variety of construction robot products.
- Leading Magpie Technology — Magpie Technology focuses on research, development and production of construction robots, with an emphasis on building and decorating.
kaoputou.com is a fund that focuses on an early investment in the catering industry.
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Investment focus
- Food and Beverage, Catering, Restaurants
- Series A, Funding Round, Angel
- China
Portfolio highlights
- Banu Hotpot — Banu Hotpot is a food and beverage company specialized in stripe and mushroom soup.
- Ma Zhua Zhua — Ma Zhua Zhua is a cold-salted catering chain and a brand that makes chicken dishes with signature spicy and hot and sour chicken feet.
- Ji Xiang — Ji Xiang is a catering retail brand and an enterprise that manufactures, distributes, and sells different types of Wontons.
Crystal Stream Capital specializes in making early-stage investments in the technology, media, and telecommunications sector.
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Investment focus
- E-Commerce, Fashion, Internet
- Series A, Series B, Seed
- China, United States, Egypt
Portfolio highlights
- Qiutian Manman — Qiutian Manman is a professional brand engaged in developing nutritious food for babies and children, sets a “daily dietary nutrition clock” for babies and children, and assists parents to establish a new concept of nutritious meals for their offspring. The brand offers nutritious products designed for breakfast, lunch, and dinner, as well asnutritional supplements for the morning and afternoon, in a bid to guarantee babies and children aged 3-12 can have a reasonable intake of nutrition 24 hours a day to ensure their healthy growth every day.
- Powernice Intelligent Technology — Powernice is a high-tech company that specializes in the development and production of high-precision intelligent actuators and equipment.
- Physcience Golden Silicon New Material Technology — Physcience Golden Silicon New Material Technology is a technology-driven company that develops and manufactures silicon-based anode materials for lithium batteries.
Ningbo Ruihui Touzi is an investment management company.
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Investment focus
- Fruit, Logistics, Organic Food
- Angel
- China
Portfolio highlights
- Tianhe Nongye — Tianhe Nongye provides safe, healthy and nutritious organic vegetables and fruits.
Wuhan Lichu Business Service Co., Ltd. (hereinafter referred to as “Lichu Business”) was established in 2011 and is the first technology enterprise in China to engage in fourth-party payment service technology and product research and development. The company has rich experience in the payment industry and has provided product solutions for Alipay,WeChat Payment, Tenpay, Everbright Bank, Guangfa Bank, Ping An Bank, Bohai Bank, Fuyou Payment, Shengfutong, Jialian and other financial enterprises. Market expansion and service work.
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Investment focus
- Fruit, Procurement, Organic Food
- Seed
- China
Portfolio highlights
- Senguo — Senguo specializes in cash register management of fruits and vegetables.
Lever VC is a U.S.-Hong Kong venture capital fund founded by Managing Partner Nick Cooney and investing in early stage companies in the alternative protein sector (plant-based and “clean”/cell-based meat, egg and dairy companies). Lever VC operates globally, with offices in Hong Kong and the U.S. and staff in the US, Hong Kong, Europe, andIsrael. Entrepreneurs and startups interested in connecting with Lever VC about possible investment can reach the team and submit information about their company at http://www.levervc.com.Managing Partner Nick Cooney is the Co-Founder and former Managing Trustee of New Crop Capital, a private venture capital trust vehicle investing in the alternative protein space, and is Co-Founder of the Good Food Institute, the world’s largest non-governmental organization working to grow the alternative protein space. The General Partners at Lever VC have deployed over $1.5 billion in capital over the past decade across a variety of sectors, including over thirty deals in the alternative protein space.
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Investment focus
- Food and Beverage, Food Processing, Biotechnology
- Seed, Series A, Pre-Seed
- United States, China, Brazil
Portfolio highlights
- THIS — THIS is a plant-based meat brand that provides alternative meat products for meat lovers. The company's products are made of plant-based ingredients that are fortified with vitamin B12 and iron, enabling meat lovers to get the real feel of having meat-based products and satisfy their tastes without killing animals.
- Bond Pet Foods — We make vegan and protein-rich pet food and treats formulated by board-certified veterinary nutritionists.
- Clever Carnivore — Clever Carnivore is a cell-cultured meat startup that uses stem cell biology, recombinant protein, and bioengineering to create cost-effective lab grown meats. With the company's high-efficiency model, cruelty-free, environmentally friendly, and cost-competitive technology it aims to produce sausage, burgers, and chicken nuggets.
Fundturn Capital operates as an investment firm.
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Investment focus
- Internet, Software, Nutrition
- Angel, Series A
- China
Portfolio highlights
- Mucang Technology — Mucang Technology is a mobile internet company that focuses on the field of automobile consumption.
- Sanpangdan Food — Sanpangdan Food engages in the R&D, production, and sales of agricultural products and snack food.
Mudcake is a microfund run by ex-founders dedicated to making the world a better place for the next generation.
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Investment focus
- Food and Beverage, Biotechnology, Food Processing
- Seed, Pre-Seed, Series A
- Germany, United States, United Kingdom
Portfolio highlights
- Planet A Foods — The chocolate revolution is here. 100% cocoa-free and unbelievably delicious. We call it QOA. You need to try it!
- Amatera — Amatera is a biotechnology research company that leverages the latest techniques in biotechnology, to create coffee varieties. Amatera urges to make coffee varieties more sustainable and climate resistant to fill that massive demand. Founded by Omar Dekkiche and Lucie Kriegshauser in 2022 and is located in Paris, France.
- InPlanet — Our vision is to to remove gigatons of CO2 from the atmosphere while regenerating soils in the tropics.
Shanghai Shiheng Technology is a provider of digital catering retail services.
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Investment focus
- Organic Food, Food Processing, Food and Beverage
- Seed
- China
Portfolio highlights
- Miyue Bibimbap — Miyue Bibimbap is a bibimbap chain that serves korean bibimbap and korean-style stir-fry. Miyue Bibimbap insists on using only seasonal yanbian rice and maintains traditional workmanship.
Junsan Capital Investment was established in 2003, is a direct stake in China's domestic investment / acquisition market pioneer, one of the earliest means of equity investment trusts platform to conduct business, professional bodies, which laid the corporate governance norms in the field of private equity, transparent business tradition.After decades of accumulated business and professional heritage, Jun Sheng has developed into a set of venture capital investment (VC), equity (PE), real estate (REITS) and acquisitions (M & A fund) and other private equity investment fund products integrated asset management company.
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Investment focus
- Software, Manufacturing, Information Technology
- Series A, Seed, Series B
- China
Portfolio highlights
- H Winggen — H Winggen focuses in the research and development, design, manufacturing, and sales of hydrogen compressors for hydrogen preparation, storage and transportation, filling, recycling, and other applications.
- Zhongke Guosheng — Zhongke Guosheng is a bio-based materials R&D firm that designs and develops furan-based bio-based materials.
- Yinghe Information — Yinghe Information is a software fin-tech firm focusing on core business solutions for data centers and asset management.
Co-founded by entrepreneur Adrian Cheng and veteran investor Clive Ng, C Ventures is a global venture capital bridging the West and the East, curating a global cultural ecosystem targeting Millennials and the generation Z with a focus on disruptive businesses in technology, lifestyle and media.
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Investment focus
- Fashion, E-Commerce, Artificial Intelligence
- Series A, Seed, Series B
- China, United States, United Kingdom
Portfolio highlights
- HjMicro — Hongjun Microelectronics is committed to the development of "higher efficiency and easier deployment" server processor (CPU) chips based on the ARM architecture, mainly for the data center cloud computing market.
- O7 Therapy — Your mental health companion
- Threads Styling — Shop the ultimate edit of rings, necklaces, bracelets, earrings and watches from iconic luxury brands and the hottest new designers at Threads Styling.
UpHonest Capital is a sector agnostic early-stage VC based in Silicon Valley. We invest in Seed, Pre-A, and Series A stages and many of our portfolio companies go on to receive later-stage investments from Sequoia, Accel, a16z, and others. We have invested in over 400 portfolio companies including Checkr, Boom, Astranis, Rippling, Turing, etc. We have an overseas vision and an active innovative ecosystem, which integrates a high-quality entrepreneur community, innovation events, media & communication coverage, and entrepreneurship education.
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Investment focus
- Software, Information Technology, Health Care
- Seed, Series A, Pre-Seed
- United States, China, Canada
Portfolio highlights
- MoeGo — MoeGo is the best all-in-one pet grooming software designed to automate & simplify your pet grooming business.
- dappOS — dappOS a project aimed at developing an operating protocol to lower the barriers to entry for Web3 apps by developing solutions that increase their usability and accessibility.
- Merlin Chain — Merlin Chain offers a native scaling solution.
Tsing Capital is a private equity and venture capital arm of Tsinghua Holdings Co., Ltd. specializing in growth capital.
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Investment focus
- Electronics, Energy, Manufacturing
- Series A, Funding Round, Series B
- China, United States, Canada
Portfolio highlights
- 3D Medicines — 3D Medicines, we use individual’s genetic information to prevent, diagnose, and treat cancer. We develop personalized medicines according to target population’s genetic background, to increase efficacy and safety.
- Ionova Life Science — Ionova Life Science is an anti-tumor drug developer dedicated to the development of innovative types of tumor-targeted drugs and tumor immunomodulatory drugs, including oncology, immuno-oncology, and cardiac metabolic diseases. Force contact
- Stemirna — Stemirna Therapeutics is a RNA technology based drug development company designed to maximize the potential of RNA science. The company currently has more than a dozen of independently-developed mRNA drug projects, focusing on the fields of mRNA-based personalized cancer vaccines, mRNA vaccines for infectious disease, protein defects diseases, andgenetic diseases, providing cure and solutions for cancer and infectious diseases, better serving patients.
Shandong Head manufactures industrial chemicals.
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Investment focus
- GreenTech, Organic Food, Manufacturing
- Angel
- China
Portfolio highlights
- Metameat — Mitega is a plant-based meat brand that offers safe and sustainable products.
Thibault Villet
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Investment focus
- Organic, Organic Food, Sustainability
- Series A
- China
Portfolio highlights
- Zrou — Zrou provides consumers with delicious, healthy, and sustainable meat substitutes, and brings consumers new cooking options.
- Youkuai — Youkuai is a plant-based protein producer focused on creating innovative plant-based superfoods. Youkuai’s main product is Z-Rou, a plant-based pork alternative that is tasty, and healthier and more sustainable than traditional pork. Z-Rou currently comes in minced and ground formats and is being sold across China.The company is headquartered inShanghai, China and aims to become a global food brand that champions plant-based diets and a brighter future of food.
Foshan Tianmeiran Food is engaged in wholesale and retail of pre-packaged food and bulk food.
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Investment focus
- Health Care, Organic Food, Food and Beverage
- Angel
- China
Portfolio highlights
- Xiaoxian Dun — Xiaoxian Dun is a healthy food products company.
Gansu Modern Agriculture Industry Venture Capital Fund engaged in venture capital and business consulting services.
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Investment focus
- AgTech, Industrial, Agriculture
- Angel
- China
Portfolio highlights
- Jian Rong Jun Ye — Jian Rong Jun Ye is an AgTech firm specializing in edible mushrooms and other fungi.
Welight Capital is an investment firm that invests in enterprise services, B2B, e-commerce, finance, education, new retail companies.
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Investment focus
- E-Commerce, Education, Software
- Series A, Series B, Angel
- China, Hong Kong, United States
Portfolio highlights
- Space Kill — I found a great domain name for sale on Dan.com. Check it out!
- Laifei Smart — Laifei Smart offers AI intelligent lawn mowing robots for global lawn care, and provides customers in this field with more standardized, precise and efficient intelligent solutions.
- Hydrogen Aviation Technology — Hydrogen Aviation Technology is committed to innovative applications of lightweight hydrogen fuel stacks. Its self-developed hydrogen-powered UAV has reached the international leading level.
Already in the 1960s, CREMER took a first, far-sighted step towards developing into a worldwide operating company, when it established its production companies in Thailand and Indonesia.Along the value-added chain, CREMER then evolved into an international specialist company focusing on trade, the processing and transport of basic commodities andraw materials, as well as the development and manufacture of oleochemical products.
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Investment focus
- Organic Food, Food and Beverage
- Pre-Seed
- China
Portfolio highlights
- Hero Protein — Hero Protein operates as an alternative protein company. Hero Protein produces juicy, delicious meat from plants.
Ningbo Angel Capital Guiding Fund is a non-profit-oriented policy fund set up by the municipal government.
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Investment focus
- Hardware, Manufacturing, Information Technology
- Angel, Series A, Seed
- China
Portfolio highlights
- Hengpujiguang — Hengpujiguang is a developer of 3D printing metal machine.
- Jia Jia Jian Jian — Jiajia Inspection is a provider of intelligent point-of-care diagnostic products and services.
- Astro-Energy Technology — Astro-Energy Technology is a service provider of household new energy products and systems.
Shuangta Shipin is a company engaged in the wholesale and retail of pre-packaged foods and others.
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Investment focus
- Organic Food, Food Processing, Food and Beverage
- Angel
- China
Portfolio highlights
- Hey Maet — Hey Maet uses pea, soy and rice protein to make beef and pork products. They have announced the significant investment as well as a partnership with Shuangta Food, a pea protein company that supplies Beyond Meat. Moreover, it has received investment from Shenzhen Tiantu Capital and UpHonest Capital, Welight Capital, Junsheng Capital, and a VCfounded by Silicon Valley angel investor Wei Guo.With the new capital and collaboration, Hey Maet says that it plans to ramp up R&D, establish its own laboratory in Shanghai and launch its products in thousands of restaurants across China by the end of 2021.
Goldport Capital is a Shenzhen-based asset management company.
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Investment focus
- Manufacturing, Medical, Semiconductor
- Series A, Seed, Angel
- China
Portfolio highlights
- HOKO — Elegant air purifier manufacturer for 15 years, exported to 50 markets, and work with famous brands for OEM service. Products with CE, ROHS, CE, ETL, UL, KC etc. Factory with ISO9001, ISO 14001, SMETA, ICS Audit. Grow together with partners, serve society, strive to be the leader in the industry.
- Xingrong Technology — Xingrong Technology is an electronic component company that offers services to consumers including fabrication of electronic components.
- Gubang Semiconductor — Gubon Semiconductor is a semiconductor and wearable smart device developer. Gubon Semiconductor began with wearable smart devices and intelligent data management platforms and now assists with smart city management through the integration of terminal devices and information platforms.
Fosun International Limited is a Hong Kong-based investment holding company engaged in financial, property, steel, and healthcare businesses. The Company has nine segments. Insurance operates and invests in insurance businesses. Investment is engaged in strategic investment, private equity investment, venture capital investment, and secondarymarket investment.Fosun International Limited was founded in 1992.
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Investment focus
- Health Care, Manufacturing, Information Technology
- Series A, Series B, Series C
- China, United States, Israel
Portfolio highlights
- Saphlux — Saphlux develops, manufactures, and supplies semi-polar gallium-nitride (GaN) materials for nitride-based solid-state lighting and power devices. Major applications include high-power blue LEDs, green LEDs, Micro-LEDs, laser diodes, VCSELs, IGBTs, etc. Benefits of semi-polar materials have long been proven in addressing the fundamentalbottlenecks in first generation c-plane GaN materials such as efficiency droop, green gap, and wavelength shift in LEDs and lasers. However, the mass-production of large-area, high-quality and low-cost semi-polar GaN materials has been rather challenging.Based on the research from the Nitride Group at Yale University, Saphlux was founded in 2014 by Prof. Jung Han and Dr. Chen Chen to resolve these problems. The company successfully developed the world's first stacking-fault-free semi-polar GaN-on-sapphire materials. Raised over $11 million from Venture Capitals, Saphlux has now built a dedicated production line to mass-produce 4-inch (20-21) GaN-on-sapphire templates for industry clients.
- Litecore — Litecore is a manufacturer of optoelectronic devices and processors for broadband, large data centers, and information security.
- Lanvin Group — Lanvin group is a fashion industry that oversees the labels lanvin, caruso, wolford, sergio rossi, and st. John knits. It is offering this assistance along with in-depth information about and connection to the fashion markets.
ClearVue Partners is a private equity firm that provides growth capital, typically in the range of $5 to $30 Million, to expansion-stage companies in the fast-growing consumer sector in Greater China, with an emphasis on the food & beverage, consumer lifestyle, and internet/mobile sub-sectors. It targets growth-stage investments infast-growing and promising local companies, enables market entry for leading international consumer brands into China, and develops top-tier brands and businesses.The ClearVue investment team has over 60 years of combined experience directly in the consumer industry, across Asia and the US.
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Investment focus
- E-Commerce, Food and Beverage, Food Delivery
- Series B, Series A, Series C
- China, United States, Denmark
Portfolio highlights
- BUD — BUD is a 3D Internet content social UGC platform. Headquartered in Shenzhen, China.
- Point One — Building the next-gen consumer products!
- Gusto Collective — First brandtech group using the latest technology to help brands create content and experiences across the physical and virtual worlds.
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