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Top 10 Consumer VC Funds & Investors in Uruguay (August 2026)

The most active venture capital funds investing in Uruguay Consumer startups. This investor list is updated monthly from the Shizune investor database, ranked by number of investments in Uruguay Consumer startup companies. Find investors to raise a Pre-Seed, Seed or Series A round with Shizune.
Investor Relevant Deals Geography Stage Focus Round Size
Grupo Axo
VC Fund
2 Uruguay Seed, Corporate Round Retail, Fashion, Online Portals
Latin Leap
VC Fund
1 Colombia, Mexico, United States Seed, Series B, Pre-Seed E-Commerce, Software, Logistics $1M–$80M
ANII
VC Fund
1 Uruguay, Chile, Brazil Pre-Seed, Grant, Non-Equity Assistance Software, Information Technology, Retail $5k–$200k
ThredUp
VC Fund
1 Uruguay Corporate Round Retail, Fashion, Online Portals
Cencosud Ventures
VC Fund
1 Brazil Seed SaaS, Retail, E-Commerce
CrossBoundary
VC Fund
1 Nigeria, Tunisia, Uruguay Seed B2B, B2C, SaaS $1.3M–$4.2M
Promotora Social México
VC Fund
1 United States, Mexico, Uruguay Seed, Series A B2B, B2C, SaaS $3M–$4.2M
Luxor Capital Group
VC Fund
1 United States, Spain, Germany Series A, Seed, Series B E-Commerce, Logistics, Food Delivery $219k–$68M
El Pais
VC Fund
1 Uruguay Pre-Seed iOS, SaaS, Android
Wollef Ventures
VC Fund
1 Mexico, Argentina, Colombia Seed, Series A, Pre-Seed FinTech, E-Commerce, Financial Services $500k–$40M
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Investor list

Grupo Axo
VC Fund · Mexico City, Distrito Federal, Mexico · 2 investments in Uruguay Consumer startups

Grupo Axo is a leading multi-brand company in Mexico for apparel, footwear, beauty, accessories and home furniture. Today the company is a reference and a reliable resource for brands that want to build a successful platform within Latin America. With a solid retail and wholesale experience for over 23 years, its expertise comes from representing,elevating equity, distributing and operating brands through a multi-channel approach. As of 2017, Grupo Axo operates more than 3,100 points of sale within major department stores and over 500 retail points of sale in both Mexico and Chile, and solid and successful e-commerce platforms in both mono-brand and multi-brand formats.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Seed, Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
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Latin Leap
VC Fund · Medellín, Antioquia, Colombia · 1 investments in Uruguay Consumer startups

Latin Leap is a Venture Capital Studio backing pre-seed and seed startups across Mexico, Colombia, Chile and the Pacific Alliance. We invest in proven copycat models with unicorn potential.

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Investment focus

  • Industry: E-Commerce, Software, Logistics
  • Stage:Seed, Series B, Pre-Seed
  • Geography: Colombia, Mexico, United States

Investor stats

  • Total investments: 46
  • Round size: Seed $1.3M–$7M; Pre-Seed $1M–$1.2M; Series B $5.9M–$80M
  • Lead/follow: 13% lead, 87% follow
  • Last fund: Likely still investing — raised $25M in 2023

Portfolio highlights

  • Refurbi — The All-in-One Solution for the Refurbished Electronics Market
  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • ZUZU Hospitality — Maximize revenue for your independent hotel with our expert Revenue Management service, Channel Manager, and PMS. No fixed costs. Start risk-free today.
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ANII
VC Fund · Montevideo, NA - Uruguay, Uruguay · 1 investments in Uruguay Consumer startups

The National Agency for Research and Innovation (ANII) is a government agency that promotes research and application of new knowledge to productive and social reality of the country. ANII available to the public funding for research projects, scholarships national and international graduate programs and incentive programs for innovativeentrepreneurship and culture, both in the private and public sectors.ANII developed the National Research System, a program of national economic researchers categorized based on a strict evaluation system incentives. He also created the Portal Timbo, which allows free access to all kinds of scientific publications worldwide for all Uruguayans.

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Investment focus

  • Industry: Software, Information Technology, Retail
  • Stage:Pre-Seed, Grant, Non-Equity Assistance
  • Geography: Uruguay, Chile, Brazil

Investor stats

  • Total investments: 17
  • Round size: Grant $20k–$100k; Pre-Seed $25k–$200k; Non-Equity Assistance $5k–$70k
  • Lead/follow: 29% lead, 71% follow

Portfolio highlights

  • Conic — Conic AI Employee Onboarding is an AI-powered platform designed to streamline employee onboarding and training for companies of all sizes. By leveraging conversational AI, Conic automates onboarding processes, answers employee questions, delivers interactive training materials, and provides performance analytics to enhance knowledge retention.
  • Trivium ai — Trivium, an education-focused SaaS, offers comprehensive school management and bullying detection software.
  • StyleDesigner — StylesDesigner is an AI-powered app that transforms fashion shopping with personalized cross-brand recommendations. It understands users' tastes to suggest tailored outfits, making shopping efficient and enjoyable. It caters to online shoppers, budget-conscious individuals, and those seeking unique styles. Key features include AIrecommendations, outfit completion and generation, multimodal-based search, and support for small brands, ensuring an inclusive and innovative shopping experience
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ThredUp
VC Fund · Oakland, California, United States · 1 investments in Uruguay Consumer startups

thredUP is an online consignment and thrift store where you can buy and sell high-quality secondhand clothes. Find your favorite brands at up to 90% off.

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Investment focus

  • Industry: Retail, Fashion, Online Portals
  • Stage:Corporate Round
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 100% lead, 0% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
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Cencosud Ventures
VC Fund · Montevideo, NA - Uruguay, Uruguay · 1 investments in Uruguay Consumer startups

Cencosud Ventures, the corporate venturing unit of Cencosud, creates, funds, and accelerates startups that shape the future of retail.We aim to leverage and accelerate startups regionally, and strategically important to our business units, by generating and strengthening core competitive advantages. We pursue strategic returns by investing indisruptive technologies that accelerate the future of retail, payments, mobile experience, fintech, logistics and the supply chain.Cencosud is one of the largest multi-format retailers in the Americas. It operates in Chile, the USA, Argentina, Brazil, Colombia and Peru. Additionally, it has offices in Uruguay and China. Its main business units are supermarkets, department stores, home improvement and financial retail.

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Investment focus

  • Industry: SaaS, Retail, E-Commerce
  • Stage:Seed
  • Geography: Brazil

Investor stats

  • Total investments: 2
  • Lead/follow: 50% lead, 50% follow

Portfolio highlights

  • Vopero — Vopero is an operator of an online retail firm to re-circulate fashion. It works on a circular garment rotation system and allows customers to buy and sell unique fashion, sustainably at prices cheaper than stores.
  • Mimo Live Sales — Mimo is a Live Commerce platform pioneer in the Latam Market.
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CrossBoundary
VC Fund · Nairobi, Nairobi Area, Kenya · 1 investments in Uruguay Consumer startups

CrossBoundary Energy's renewable energy solutions help decarbonize enterprise by providing cleaner, cheaper and more reliable power.

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Investment focus

  • Industry: B2B, B2C, SaaS
  • Stage:Seed
  • Geography: Nigeria, Tunisia, Uruguay

Investor stats

  • Total investments: 4
  • Round size: Seed $1.3M–$4.2M
  • Lead/follow: 0% lead, 100% follow
  • Last fund: May invest from a new fund soon — raised $16M in 2019

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • Fluna — We help high-growth African exporters and importers tap into global markets via proprietary trade data, flexible financing and global treasury solutions
  • Bio-Logical — Bio-Logical offers technology to sequester carbon from agricultural waste and transform it into, climate resilience building fertiliser. This innovation is more than a product; it's a promise to regenerate land, dramatically boost crop yields, and tackle climate change head-on.
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Promotora Social México
VC Fund · Mexico City, Distrito Federal, Mexico · 1 investments in Uruguay Consumer startups

Promotora Social México funds business solutions focused on poverty with a focus on healthcare, education, and economic growth.

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Investment focus

  • Industry: B2B, B2C, SaaS
  • Stage:Seed, Series A
  • Geography: United States, Mexico, Uruguay

Investor stats

  • Total investments: 6
  • Round size: Seed $3M–$4.2M
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • TripWip — TripWip's vision is to lead the carsharing business in Latin America. It is thrilled to be driving this unique business model in the region and is dedicated to transforming people's mobility.
  • GoodSAM — We make products that are good for you, fair for farmers, & good for the planet!
  • Ábaco — Ábaco is a fintech company that offers financial services with capital, payments & platform solutions.
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Luxor Capital Group
VC Fund · New York, New York, United States · 1 investments in Uruguay Consumer startups

Luxor Capital Group is a hedge fund that offers equity and fixed income investments. It also provides its customers with investment advisory services. Luxor Capital Group was founded by Christian Leone and is based in New York.

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Investment focus

  • Industry: E-Commerce, Logistics, Food Delivery
  • Stage:Series A, Seed, Series B
  • Geography: United States, Spain, Germany

Investor stats

  • Total investments: 54
  • Round size: Seed $219k–$16M; Series A $12M–$50M; Series B $10M–$68M
  • Lead/follow: 22% lead, 78% follow

Portfolio highlights

  • VerSe Innovation — VerSe Innovation is a local language technology company that develops a discovery platform to consume and socialize with media. Its platform facilitates the curation of content and tracks user preferences through its vertical search and recommendation tools that provide users with personalized content and notifications.
  • TON Strategy Company — VERB Technology Company is a software-as-a-Service, or SaaS, applications platform developer. Its platform is comprised of sales enablement business software products marketed on a subscription basis. The applications are available in both mobile and desktop versions. It includes verbCRM, Customer Relationship Management application, verbLEARN,Learning Management System application, and verbLIVE, its Live Broadcast Video Webinar application.
  • Montage Hotels & Resorts — Montage Hotels & Resorts, a hotel management company, consists of a collection of luxury hotels, resorts and residences that are perfect for vacations. Take advantage of both world class service and accommodations at each location.
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El Pais
VC Fund · Madrid, Madrid, Spain · 1 investments in Uruguay Consumer startups

El Pais is a newspaper company with a large national circulation and audience. The company introduced the modality of distributing special and collectible editorial products nationally and internationally. The company focuses in the improvement of Uruguayan society. The carry out dozens of extraordinary publications and historical investigations.

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Investment focus

  • Industry: iOS, SaaS, Android
  • Stage:Pre-Seed
  • Geography: Uruguay

Investor stats

  • Total investments: 1
  • Lead/follow: 0% lead, 100% follow

Portfolio highlights

  • GU Trade — GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customersall across Latam and is looking for funds to expand our presence in the North American market.GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.Key Performance Indicators offered by GU Trade: Facing and SOS
. Out of stock
. Price
s. Promo executions. 
POP Material implementation.
 Products expiring date. 
Returns
. Assortment by RE and cluster
. Planogram compliance
. Competitive activity.
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Wollef Ventures
VC Fund · Mexico City, Distrito Federal, Mexico · 1 investments in Uruguay Consumer startups

Wollef Ventures is a venture capital firm focused on early stage ventures in Latin America.

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Investment focus

  • Industry: FinTech, E-Commerce, Financial Services
  • Stage:Seed, Series A, Pre-Seed
  • Geography: Mexico, Argentina, Colombia

Investor stats

  • Total investments: 68
  • Round size: Seed $500k–$7.5M; Pre-Seed $1M–$2.3M; Series A $7M–$40M
  • Lead/follow: 31% lead, 69% follow
  • Last fund: May invest from a new fund soon — raised $25M in 2019

Portfolio highlights

  • MiChamba — MiChamba is a Software Development firm offering an AI based personal assistant for automation
  • aviva — Aviva is building an AI-powered digital bank for Latin America’s underserved communities. While determined to fuel Latin America’s ongoing emergence of a new middle class with a fully-fledged portfolio of inclusive financial services, Aviva’s initial go-to-market concentrates on unsecured credit products for individuals and nano-businesses inMexico.As most of the underbanked 40+ million Mexicans live in small and medium-sized towns, Aviva builds a bridge to those living in remote communities with its physical onboarding kiosks. These nano-branches provide a documentless 3-minute video onboarding for everyone in need of liquidity. Novel AI-based technology, including natural language processing, allows Aviva to match customers’ spoken word to the fields of a comprehensive real-time credit application. Transforming speech to text and inferring emotions and personality from the visual layer of the application video gives Aviva an edge in scoring thin-file customers. Leveraging these novel risk models, Aviva aims to provide the lowest interest rates available to today’s underserved.
  • Ginia — Somos el ecosistema que conecta empresas, instituciones educativas y estudiantes, usando la inteligencia artificial para potenciar la empleabilidad.
Show all investments...

Consumer VC funding in Uruguay at a glance

Stats across 11 deals from 23 investors.

23
investors
in Uruguay Consumer startups
11
deals
in Uruguay Consumer startups
$4M
median round
in Uruguay Consumer startups
30%
lead investors
lead at least one round
27%
Pre-Seed
most common funding stage

Access all 23 VC funds in Uruguay Consumer startups.

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