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Top 20 Beauty Startup Investors in Africa in May 2025

Last updated: May 2025 A list of 20 angel investors and VC (Venture Capital) funds that invest in Beauty startups based in Africa. We rank investors based on the number of investments they made in Beauty companies from Africa. We update this investor list every month.

Top 20 Beauty Startup Investors in Africa in May 2025

Investor	Beauty Africa investments
igniteXL Ventures	2
Samata Capital	2
FirstCheck Africa	1
Kiprono Elvis Terigin	1
Andrea Iannelli	1
Trond Riiber Knudsen	1
Antler	1
Right Side Capital Management	1
Chui Ventures	1
DOB Equity	1
GreenTec Capital Partners	1
FirstCheck Africa	1
Renew Capital	1
Pierre Martensson	1
Patricia Ithau	1
CDG Invest	1
Future Africa	1
EQ2 Ventures	1
Kwehnui Tawah	1
Peter anker	1

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Investor list

WELLNESS TO THE WORLD igniteXL Ventures is a global seed fund investing in game-changing founders at the intersection of technology, beauty

Investment focus

Fashion, Beauty, Software
Seed, Pre-Seed, Funding Round
United States, South Korea, Kenya

Portfolio highlights

buywith — buywith is a video commerce platform enabling retailers and brands to transform their e-commerce into engaging shoppable videos and dynamic video-led experiences, including an AI-powered digital studio for creating video ads for retail media at scale.
Lion Pose — Daily Skincare Products for People of Color
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

CREATING a More Inclusive Future Samata Capital accelerates equal access to capital and opportunity for talented entrepreneurs in emerging markets. We inten ...

Investment focus

Beauty, Retail, Consumer
Seed, Series A
Kenya, Nigeria

Portfolio highlights

ReelFruit — On a mission to inspire delightfulness by offering the tastiest snacks in town.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

FirstCheck Africa is an early believer for a generation of African women in tech. We invest early, with high conviction, in high-growth female-led startups with category-leadership potential.

Investment focus

Consumer, Financial Services, Payments
Pre-Seed, Seed
Kenya, Nigeria, United States

Portfolio highlights

Jumba — Jumba is a construction technology platform that streamlines B2B construction material purchase and financing.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.
Cleva — For anyone with global financial needs, A US-based dollar account in your name to receive, hold, and save USD.

Kiprono Elvis Terigin

Investment focus

Beauty, Retail, Consumer
Seed
Kenya

Portfolio highlights

Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

Andrea Iannelli

Investment focus

Beauty, Retail, Consumer
Seed
Kenya

Portfolio highlights

Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

Trond Riiber Knudsen is a Founder of TRK GROUP.

Investment focus

Software, Construction, SaaS
Seed, Pre-Seed, Angel
Norway, United States, Kenya

Portfolio highlights

OTee — OTee's Industrial Automation platform makes it possible to create and manage industrial-grade virtual control systems, based on open standards and architecture!
Ciloo — The global brand management platform for local, on-demand production of branded products. Reduce costs, waste + shipping distances. Full brand control.
Starflow — Starflow goal is to create a scalable energy system that helps people achieve energy independence.

Build your next company with Antler, a global day zero investor enabling exceptional founders to start great companies, from the very beginning. Apply now!

Investment focus

Software, Information Technology, Artificial Intelligence
Pre-Seed, Seed, Series A
United Kingdom, Singapore, Australia

Portfolio highlights

GenPage — GenPage is a SaaS platform that supercharges outreach & account-based marketing (ABM) campaigns with personalized landing pages that captivate, engage, and close. We help our users create unique experiences at scale for every prospect with AI - and win more deals.
Lodgicl — Lodgicl streamlines the insurance supply chain to enhance the claims experience for policyholders, insurers, and partners.
FoodHealth — Your home for healthy eating made simple. Powered by a team of food lovers & Dietitians, we help you find the right food for your body. And then we deliver that food directly to your doorstep!

Systematic Pre-Seed Startup Capital

Investment focus

Software, SaaS, Health Care
Seed, Pre-Seed, Convertible Note
United States, Canada, United Kingdom

Portfolio highlights

Averi — Averi is an AI-powered marketing management platform that combines proprietary AI models for marketing strategy and content creation.Design modern strategy, analyze massive amounts of data, create endless content from ads and social posts to blogs and whitepapers, build perfect-fit teams of marketing experts, and manage your entire growthoperation in one seamless experience.
Eachlabs — AI marketplace for developers.
Hutsy — Hutsy Financial is a financial services company that provides mobile banking, early payroll access and credit building products. In partnership with Peoples Trust we provide a prepaid debit card that our users can spend with. We also offer cash back on all purchases, spending insights, and categorizations to provide valuable insight on where yourmoney is going. Hutsy was recently on CBC’s Dragons Den where we raised our pre-seed funding round of $500,000 to bring our product to life.

Investing in Africa | Chui Ventures is an investment company that seeks to back exceptional African companies at the early stage of their growth.

Investment focus

Fashion, Software, E-Commerce
Pre-Seed
Kenya, United States

Portfolio highlights

Shop Zetu — Shop the latest trendy fashion, beauty and accessory brands in Kenya online! Discover affordable clothing, footwear, accessories, beauty products and more. Order today from Shop Zetu.
Socium — Socium Job these are companies that recruit and offer real career opportunities to all those who share their values and wish to invest in their development.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

DOB Equity is a private equity firm specializing in growth capital and buy-and-build strategies in small and medium companies.

Investment focus

Food and Beverage, Farming, Health Care
Private Equity, Funding Round, Seed
Kenya, Rwanda, Tanzania

Portfolio highlights

Kwara — Kwara turns analog credit unions into modern digital banks.
Power — Putting individuals on the path towards financial health
Eden Care Medical — Eden Care Medical is a mobile application that provides medical and health insurance as well as financial services.

GreenTec Capital Partners is Germany's premier investor into African start-ups and SMEs. GreenTec invests through its unique Results4Equity model, acting as a co-founding partner that is only compensated on business success.

Investment focus

Information Technology, Agriculture, Computer
Seed, Funding Round, Pre-Seed
Kenya, Nigeria, Morocco

Portfolio highlights

Ecodudu — Ecodudu is a waste-to-value company. It uses a proprietary innovation to recycle organic waste into high-protein animal feed and organic fertilizer using the black soldier fly. It harnesses insects (nature’s recycling agents) to address global issues which include waste management, demand for protein, and environmental conservation.
Asilimia — Asilimia is a simple, fun mobile app for sending money through M-PESA quickly and without any transaction fees. Simply deposit money to your M-PESA, download Asilimia and send money for free to any other M-PESA account.
ShapShap — ShapShap enhances delivery experience through its commission-based marketplace by assigning efficient orders to drivers to ensure their sustainability and scalability.

FirstCheck Africa is an early believer for a generation of African women in tech. We invest early, with high conviction, in high-growth female-led startups with category-leadership potential.

Investment focus

Consumer, Financial Services, Payments
Pre-Seed, Seed
Kenya, Nigeria, United States

Portfolio highlights

Jumba — Jumba is a construction technology platform that streamlines B2B construction material purchase and financing.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.
Cleva — For anyone with global financial needs, A US-based dollar account in your name to receive, hold, and save USD.

Renew Capital is an Africa-focused investment firm that addresses critical gaps for Africa’s growing businesses and connects them to a global network of impact investors.

Investment focus

Mobile Apps, Financial Services, Finance
Pre-Seed, Funding Round, Seed
Uganda, Kenya, Ethiopia

Portfolio highlights

Bosso — Bosso projects and realizes automation and robotic solutions for the growth of your business.
Chpter — Chpter is a software development company that offers fast billing and checkout to help start, run, and grow a business.
Level Africa — Digital Investment Marketplace for Africa

Pierre Martensson

Investment focus

Beauty, Retail, Consumer
Seed
Kenya

Portfolio highlights

Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

Patricia Ithau

Investment focus

Beauty, Retail, Fashion
Seed, Pre-Seed
Kenya

Portfolio highlights

Shop Zetu — Shop the latest trendy fashion, beauty and accessory brands in Kenya online! Discover affordable clothing, footwear, accessories, beauty products and more. Order today from Shop Zetu.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

CDG Invest is the investment branch of the CDG group. CDG Invest acts both as an investment manager for its own account following both financial and strategic logic, as well as as a fund manager for third parties. CDG Invest intervenes in various key sectors of the Moroccan economy: industry, agro-food, digital/digital, renewable energy, andterritorial PPP and with various segments of companies.

Investment focus

Apps, Software, Internet
Pre-Seed, Seed, Funding Round
Morocco, France, Switzerland

Portfolio highlights

VelyVelo — Discover VelyVelo, the specialist in the rental, servicing and maintenance of electric bicycles for professionals in Paris, Lyon, Bordeaux and Marseille.
Userguest.com — Userguest is a Travel SaaS company that provides technology to hotels in order to improve their online revenue. Our smart tool applies RevMarketing Automation to hotel website, by matching a user’s booking intent with the hotel’s inventory priorities. We display personalized incentives to boost hotel revenue where it counts.
Strapack Morocco — Strapack Morocco offers packaging and industrial packaging solutions. It provides an extensive range of machinery, materials, and consumables to ensure efficiency in packaging activities.

Future Africa is a collective of mission-driven founders and funders building unicorns to solve Africa’s biggest challenges. They are build a future where purpose and prosperity are within everyone’s reach.

Investment focus

Financial Services, FinTech, Information Technology
Seed, Pre-Seed, Series A
Nigeria, United States, Kenya

Portfolio highlights

Moove — Moove is a mobility fintech that provides revenue-based vehicle financing to mobility entrepreneurs, democratizing vehicle ownership globally. The company embeds its alternative credit-scoring technology onto ride-hailing, logistics, and last-mile/instant delivery platforms, which allows access to proprietary performance and revenue analyticsof mobility entrepreneurs to underwrite loans.
Juicyway — Juice is a developer of a payment network platform for cross-border business payments for businesses and individuals. It facilitates financial transactions between parties regardless of location to allow enterprises to participate in international trade and the exchange of goods and services.
Filmmakers Mart — Find and book film locations, equipment, and services across Africa. Filmmakers Mart simplifies production logistics from start to finish.

EQ2 Ventures is an investment firm that invests in Seed to Series B-stage startup companies. It was incorporated as a spin-off of Equitrust, a corporate VC arm launched in 2015 by Choueiri Group to capture opportunities linked to the digital transformation of the Middle East. Relying on a strong network of strategic investors and mentors, EQ2Ventures helps talented entrepreneurs solve major consumers and business problems, build sustainable companies. and create long-term value.

Investment focus

E-Commerce, Advertising, Retail
Series A, Seed, Series B
United Arab Emirates, Egypt, Jordan

Portfolio highlights

Julaya — Julaya is a fintech providing African businesses with a digital account to make payments : disbursing mobile money transactions to their employees, suppliers, and owning their own virtual and physical prepaid cards.
Sukhiba — Sukhiba is a decentralized community-based commerce platform.
Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

Kwehnui Tawah is the Head of Platform Services + Special Projects at Sokowatch. He attended the University of Chicago.

Investment focus

Beauty, Retail, Consumer
Seed
Kenya

Portfolio highlights

Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

Peter anker

Investment focus

Beauty, Retail, Consumer
Seed
Kenya

Portfolio highlights

Uncover — Experience nourishing and rejuvenating Uncover Skincare products in Kenya. Made just for you, using the finest ingredients to offer innovative & effective solutions.

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