Top 10 Fitness Startup Investors in Africa in February 2025

Last updated: Feb 2025 A list of 10 angel investors and VC (Venture Capital) funds that invest in Fitness startups based in Africa. We rank investors based on the number of investments they made in Fitness companies from Africa. We update this investor list every month.

Top 10 Fitness Startup Investors in Africa in February 2025

Investor	Fitness Africa investments
Justin Stanford	1
Flat6Labs Tunisia	1
Nour Nouf Ventures	1
Gray Matters Capital	1
NEXT176	1
Tofino Capital	1
Knife Capital	1
4DX Ventures	1
Newtown Partners	1
Johnson & Johnson Foundation	1

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Investor list

Justin is a 31-year old entrepreneur, angel investor and venture capitalist from Cape Town, South Africa. He is founder, MD, board member, advisor, or investor to a wide variety of companies in the global technology sector.Having grown up on a farm, he decided not to complete high-school and instead made the move to the city of Cape Town, topursue his dreams of being an Internet entrepreneur.Despite years of struggles and false starts in the wake of the dotcom crash in 2001, he ultimately went on to successfully launch and grow a pan-African Internet based software company from a garage in the suburbs of Cape Town.Have founded his first startup attempt at the age of 18, Justin has been involved in tech startups and entrepreneurial endeavours ever since.He is today the co-founder and MD of 4Di Group, a diversified investment management group and family office, and co-founding General Partner of early-stage technology venture capital firm 4Di Capital, as well as an active angel investor.As co-founder and Steering Committee Chairman of the Silicon Cape Initiative in 2009, designed to highlight and foster South Africa's nascent emerging tech startup ecosystem, Justin fully believes in South Africa’s potential as a global technology innovation hub.In 2011, he was listed by the Mail & Guardian for the 'Top 200 Young South Africans', and in 2013, listed by Forbes for '30 Under 30: Africa's Best Young Entrepreneurs'.

Investment focus

FinTech, Financial Services, Security
Seed, Angel, Series A
South Africa

Portfolio highlights

FitKey — FitKey is about helping you find and manage the fitness life that makes you happy, through discovering new classes, studios, and fitness activities. With easy online and mobile booking, FitKey keeps your routine interesting.
TaxTim — Originally funded by Google in 2011, TaxTim is Africa's answer to Making Tax Easy. Answer simple questions one-by-one, in a friendly automated chat, and your tax return is done in minutes. TaxTim has 40% market share of the tax base in South Africa (~4.5m), and has deployed localised versions in Namibia and Nigeria as JVs with PwC previously.TaxTim is integrated with the local revenue service (SARS) for instant electronic tax submissions, and partners with some of SA's largest consumer brands - Airbnb, Momentum, Sanlam, Old Mutual, FNB eBucks - to provide tax services for free or at discount. TaxTim has several business models including B2C, B2B and B2B2C. TaxTim is a compelling and popular consumer brand, with a fully-developed, profitable broker/financial product leads ecosystem.
Ekaya.com — Ekaya exists to make renting simpler, safer and more connected - for everyone.

Flat6Labs is the MENA region’s leading seed and early stage venture capital firm, currently running the most renowned startup programs in the region. Annually, Flat6Labs invests in more than 100 innovative and technology-driven startups enabling thousands of passionate entrepreneurs to achieve their daring ambitions and ultimately becoming theirinstitutional co-founders.

Investment focus

E-Commerce, Retail, Education
Pre-Seed, Seed
Tunisia, France

Portfolio highlights

Yaz — Yaz is a B2B wholesale e-Commerce web and mobile app that offers branded goods and services top up for retailers.
Birdhouce — Birdhouce is a direct to consumer furniture startup that provides home storage. They develop an online 3d product configurator that makes the customer a designer from the comfort of their home. Their design categories include a dining room, living room, bedroom, hallway, office, kitchen, and kids room.
Tiktak PRO — Tiktak PRO provides back office management services. They also provide hosting, updating, and certificate services. Additionally, they also provide commercial activity and technical support services.

We inspire to build societies where knowledge empowers every individual to realize their full potential to contribute to the greater good and to be responsible for future generations. Investment in startup business, Community Services, Shared Offices.

Investment focus

Information Technology, Health Care, Venture Capital
Funding Round, Seed, Convertible Note
Saudi Arabia, United States, Egypt

Portfolio highlights

Safanad — Safanad is a global holding company focusing on key investment platforms in Education, Healthcare, Digital Infrastructure, and Real Estate sectors, delivering strong risk-adjusted returns through partnership and operational excellence.
Affinity — Affinity is a financial solutions company that provides financial inclusion, advisory, and literacy services.
Shorooq Partners — Shorooq Partnersis the leading tech investor in the region, inspired by the best entrepreneurs, investors and practices from around the world.

We are an impact investor in the global south. Our deep roots in microfinance and education finance have demonstrated profit with purpose. We focus on self-development and skilling technology for women to find meaningful work.

Investment focus

Education, Health Care, E-Learning
Seed, Series A, Funding Round
India, United States, Kenya

Portfolio highlights

Shamba Pride — Shamba Pride is a revolutionary Rural Distribution system for African Farmers, it provides online-to-offline DigiShop marketplace.
Applied Cognition — Applied Cognition is developing a novel medical device and platform for translational measurement of a newly discovered biology of the brain whose failure has been shown to cause neurodegeneration in preclinical models. We will be the first to non-invasively, continuously measure this biology in humans enabling us to develop treatments that stop or reverse the progression of neurodegenerative diseases such as Alzheimer's and Parkinson's.
Indian School Finance Company — ISFC is a Non-Banking Finance Company engaged in the business of lending to educational institutions and entrepreneurs managing such institutions. The company started its operations in December 2008 from Hyderabad and has expanded since to other cities.

Creating disruptive and sustainable businesses to positively impact 1 Billion lives.

Investment focus

Fitness, Software, Wellness
Seed
South Africa

Portfolio highlights

JOBJACK — JOBJACK: Entry-level hiring made easy. Find a once-off, part time or permanent job. Or request a demo and get connected to the most relevant staff.
Kena Health — Talk to a nurse, doctor or mental health professional on your smartphone with the Kena Health App. Affordable primary healthcare for South Africans. Download Now.

Tofino Capital is an early stage investor in emerging market technology companies.

Investment focus

SaaS, B2B, Enterprise Software
Seed, Pre-Seed, Series A
South Africa, Egypt, Finland

Portfolio highlights

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Kena Health — Talk to a nurse, doctor or mental health professional on your smartphone with the Kena Health App. Affordable primary healthcare for South Africans. Download Now.
Circadian Technologies GmbH — Circadian Technologies accelerates the energy transition in frontier markets with a SaaS business model, empowering solar developers & energy service companies to reduce operating costs and grow revenue with a data driven platform and proprietary IoT hardware.Circadian transforms the entire value chain of its customers by uniquely providingan end-to-end solution to better design, finance, operate and maintain decentralized renewable energy systems for commercial & industrial sites.

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Investment focus

Software, Information Technology, Manufacturing
Funding Round, Series A, Seed
South Africa, United States, Sweden

Portfolio highlights

Octiv — Turbocharge your fitness business, grow your community and build your brand with Octiv's leading Gym Management Software.
Outsized — Independent talent for enterprise clients and consulting firms in Asia-Pacific, Africa, and the Middle East.
Simera Sense — Simera Sense develops camera control electronics for optical payload and Cubesat imager solutions.

4DX Ventures is a Pan-Africa Focused Venture Capital Firm. Our mission is to connect people, ideas, and capital to create a vibrant African community.

Investment focus

Financial Services, Information Technology, Logistics
Seed, Series A, Pre-Seed
Egypt, United States, Nigeria

Portfolio highlights

MAKA — MAKA is a community commerce platform for fashion and beauty, enabling everyone to discover their style, feel represented.
Hohm Energy — We make the process of going solar simple. Generate your free, custom solar proposal and get matched with an accredited solar provider in under 5 mins.
Zoie Health — Zoie is a digital health firm for women that provides family planning, fertility, and maternity care services.

Newtown Partners is a venture capital firm that actively invests in emerging, disruptive technology startups.

Investment focus

Logistics, Health Care, Information Technology
Seed, Series A, Funding Round
South Africa, Ghana, Kenya

Portfolio highlights

MDaaS Global — At MDaaS Global, we build and operate modern, tech-enabled diagnostic centres in clinically-underserved communities, starting in Nigeria. Our big goal is to create affordable healthcare solutions for Africa's next billion.
Chefaa — Chefaa is a GPS-enabled pharmacy benefits platform connecting patients & pharmacies nation-wide to help patients manage all their pharmacy needs. Chefaa uses big data, data ming & machine learning
Waspito — We are the platform that engages Africa into the conversation and action to drive affordable and accessible quality healthcare across the continent.

The Johnson & Johnson Foundation is a registered charitable organization that reflects the commitment of the Johnson & Johnson Family of Companies to keeping people well at every age and every stage of life by blending heart, science, and ingenuity to profoundly change the trajectory of health for humanity.