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Top 25 Wellness VC (Venture Capital) Funds in Turkey in January 2026

A list of 25 VC (Venture Capital) funds that invest in Wellness startups based in Turkey. We rank investors based on the number of investments they made in Wellness companies from Turkey. We update this investor list every month.

Top 25 Wellness VC (Venture Capital) Funds in Turkey in January 2026

Investor Wellness Turkey investments
ERT Clinical 2
F+ Ventures 2
RePie Asset Management 2
ACT Venture Partners 2
Fark Labs 2
Teknoloji Yatirim 2
212 1
Teknasyon 1
Sarus Select Capital 1
Arya Ventures 1
Geometry Venture Development 1
Alesta Yatırım 1
Sabancı Ventures 1
Istcapital 1
Mindshift Capital 1
500 Istanbul 1
Al Mada 1
APY Ventures 1
Maxis 1
Doha Tech Angels 1
Karel Electronics 1
Assist Ventures 1
Eczacıbasi Momentum 1
Global Founders Capital 1
Enocta 1
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Investor list
ERT Clinical VC Fund · Philadelphia, Pennsylvania, United States
Clario generates the richest clinical evidence by fusing our deep scientific expertise and global scale into the broadest endpoint technology platform.
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Investment focus
  • Fitness, Internet, Wellness
  • Series A
  • Turkey
Portfolio highlights
  • Inofab Health — A digital respiratory health platform for chronic conditions such as asthma, COPD and cystic fibrosis.
F+ Ventures VC Fund · Istanbul, Istanbul, Turkey
F+ Ventures is Fark Labs’ venture capital arm, which invests in late seed and Series A startups within the smart mobility ecosystem that provide disruptive solutions through superior technologies and/or unique business models.
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Investment focus
  • Manufacturing, Automotive, Software
  • Seed, Series A, Pre-Seed
  • Turkey, United States, Israel
Portfolio highlights
  • Buyutech — Democratizing the autonomy by changing the way of perception. We work for a world where your loved ones are safe on the roads we offer affordable and scalable products that will become the eyes of the millions.
  • Wayve — Wayve are pioneering an AI-centric approach to self-driving, inspired by our vision of a smarter, safer and more sustainable world.
  • Saykal — Saykal develops and manufactures advanced technology in sensing, detection, and imaging systems for global-scale strategic and scalable industries, especially automotive.
RePie Asset Management VC Fund · Istanbul, Istanbul, Turkey
RE-PIE is Turkey's first alternative asset management company that was authorized by Capital Markets Board of Turkey to establish real estate investment funds in 2015. With our top-quality management team that has many years of professional experience in various markets, it is our privilege to serve our investors to generate best in classinvestment returns in accordance with their risk perceptions and return expectations in line with our well-structured investment process and risk management guidelines. We aim to provide new funding opportunities and resources for Turkish Capital Markets in order to enable new investments and to grow steadily by increasing our fund size with wide range of products in various asset classes.
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Investment focus
  • Financial Services, Information Technology, E-Commerce
  • Seed, Series A, Funding Round
  • Turkey, Canada, Germany
Portfolio highlights
  • Hayhay — Hayhay operates a mobile application that manages financial transactions. It provides an online tool that sends, receives, and processes different kinds of payments. Hayhay was founded in 2020 and is based in Istanbul, Turkey.
  • VenueX — VenueX enables retailers to showcase their products, POI and indoor maps to shoppers searching online!
  • Goldtag — Digital Asset Development
ACT Venture Partners VC Fund · Amsterdam, Noord-Holland, The Netherlands
Early stage deep tech investor
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Investment focus
  • Artificial Intelligence, Software, Manufacturing
  • Seed, Series A, Convertible Note
  • Turkey, United States, United Kingdom
Portfolio highlights
  • Nextmol — Nextmol is your partner to accelerate chemicals discovery. Reduce time-to-market and get key insights about the behavior of your chemical molecules!
  • Rototip — On demand CNC manufacturing Rototip Milling Turning Bespoke Manufacturing
  • Qubitrium — We offer advanced quantum technology solutions in cryptography, communication, and sensing. We develop and produce cutting-edge quantum products and provide services to integrate these technologies into industrial organizations.
Fark Labs VC Fund · Maslak, Istanbul, Turkey · 2 investments in the past 12 months
Fark Labs is a global innovation and transformation hub that aims to build a better future for all. We help entrepreneurs, startups, corporations, and investors transform into more connected, innovative, and future-ready versions of themselves so they have a positive impact on the world. We apply an investment portfolio approach to our innovationstrategy, touching all stages of the startup lifecycle from incubator to investor in Turkey, which is strengthened by our strong global network of regional accelerators and VC partners in our key global geographies. We use this approach for our 4 focus verticals: mobility, life sciences, sustainable lifestyle, and emerging technologies, which we call our curiosity cabinet.We back change-makers who transform industries and create new ones. Our sweet spot is investing early, and we continue to provide support and investment up to Series A. We envision a better future by championing entrepreneurship, innovation, and frontier technologies that transform legacy businesses and build future-proof startups.We also drive innovation and transformation through collaborative intelligence. We build a unique ecosystem that connects difference-makers, leading corporations, venture capital firms, universities, and government agencies across our 4 verticals.
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Investment focus
  • SaaS, Manufacturing, Last Mile Transportation
  • Seed, Series A, Pre-Seed
  • Turkey
Portfolio highlights
  • ADASTEC — ADASTEC delivers the most advanced Level-4 automation platform for full-size buses and coaches currently available. The ADASTEC Open Automated Bus Platform called “flowride.ai” is designed for large-scale public transport along pre-defined routes on public roads. “Flowride.ai” allows OEMs to build the best automated bus configurations for the needsof the public transportation operators.
  • M-Based — M-Based develops next-generation biomaterials using mushroom, redefining sustainability in design and materials.
  • MaestroHub — MaestroHub is a Single Source of Truth industrial data governance platform to overcome data architecture and integration challenges faced in digital transformation. MaestroHub points data sources to a smart data layer with drag & drop features and automatically creates contextualized data packages in real-time with Unified Namespacearchitecture. MaestroHub is the first self-diagnostic Unified Namespace solution with DataOps capabilities.
Teknoloji Yatirim VC Fund · Ankara, Ankara, Turkey
Teknoloji Yatırım is the first actor investing in early-stage technology companies in Turkey. Aiming at preparing the venture capital ecosystem for new players, Teknoloji Yatırım designs, develops and manages innovative tools to meet the financing needs of technology companies in the early and growth stages. What We Do: - Direct Investments: Wemake equity investments to technology companies having internationalization potential. - Co-Investments and Follow-on Investments: We make co-investments and follow-on investments to technology companies at scaling and growth stages, together with other Venture Capital Funds. - Consultancy Services: We offer consultancy solutions in the design, implementation and management of innovative investment tools and models.
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Investment focus
  • Software, Machine Learning, Analytics
  • Seed, Series A, Convertible Note
  • Turkey, United States, Germany
Portfolio highlights
  • Cellsway — Cellsway is a liquid biopsy company that was created to provide quick cancer CTC detection methods. The business's technology, which is minimally invasive and uses a straightforward blood sample for cancer monitoring, enables healthcare professionals to heal their patients and enhance their quality of life. focuses on the development ofmicrofluidics and lab-on-a-chip technologies for biomedical purposes.
  • BRANDEFENSE — Brandefense platform is a proactive digital risk protection solution for organizations. Our AI-driven technology constantly scans the dark, deep, and surface web.
  • Mindsite — Mindsite provides e-commerce analytics. Easily monitor key metrics from price to visibility in real time. Increase your online sales.
212 VC Fund · Istanbul, Istanbul, Turkey · 2 investments in the past 12 months
We back bold entrepreneurs building legendary companies.
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Investment focus
  • Software, E-Commerce, Artificial Intelligence
  • Seed, Series A, Series B
  • Turkey, United States, United Kingdom
Portfolio highlights
  • Flow48 — Flow48 is a platform that allows companies to access capital by providing revenue-based finance services.
  • Keyrails — Keyrails provides financial services through its registration with FINTRAC, offering foreign exchange dealing and money transfer services. The company integrates with Auth0 to ensure secure access and authentication across its APIs. Keyrails offers USD virtual accounts and API-powered modern financial services, primarily targeting Sub-SaharanAfrican fintechs. The platform supports on-shore, ACH-enabled, named USD accounts, facilitating seamless financial operations for emerging market fintechs.
  • PhilosopherKing — PhilosopherKing is a AI-powered games platform.
Teknasyon VC Fund · Maslak, Istanbul, Turkey
Turkey's leading mobile application developer and one of the fastest-growing IT company according to Deloitte Fast 50, Teknasyon, has achieved great success by reaching out to 1.5 billion people in 55 different languages and ​172 countries with dozens of mobile applications since their establishment in 2013.Besides developing hyper-growthmobile apps, Teknasyon is also an infrastructure and content provider. In addition to building successful products, the company provides additional support with B2C and B2B tools on the way to an early-stage startup’s global growth as an investor.Teknasyon is not a regular investor, which also opens the kitchen to all these startups to reach millions of new users worldwide. That means supporting startups with the tools developed on their own technologies such as advanced reporting & insights, commercial positioning/design, full integration with internal marketing tools, and 360-degree marketing production & management.Developing their vision with Facebook, Google, and leading telco operators’ collaboration from day one and creating a value-added ecosystem with the startups let Teknasyon enhance their services. In entertainment, wellness, photo/video, productivity, shopping, sports, and mobile gaming, portfolio companies always pursue global growth.
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Investment focus
  • Apps, Health Care, Fitness
  • Seed, Series A, Funding Round
  • Turkey, United States, United Kingdom
Portfolio highlights
  • Deplike — Everyone can make music!
  • Leo — Leo, formerly known as Surreal, is an augmented reality app that allows people to experience advanced augmented reality through realistic animated and 3D objects. The phone camera becomes a portal and tool that allows anyone to augment their world through Surreal. People can customize any surrounding environment into their wildest dreams:expressing themselves in a new mixed reality space, as well as sharing with family, friends and other social outlets.Surreal has hundreds of realistic animated 3D objects. In addition to that, Surreal has special effects like money falling, balloons flying or a rain of roses. People can customize the real world how they want, and whenever they want.
  • Maslak Digital Services — Maslak Digital Services is a turkish company working in the field of Financial Services
Sarus Select Capital VC Fund · London, England, United Kingdom
Sarus Select Capital manages investments and provides investment advisory services.
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Investment focus
  • Software, Wellness, Human Resources
  • Seed
  • Turkey
Portfolio highlights
  • Wellbees — Wellbees is a corporate wellbeing platform working to change the way we work. Wellbees' main value proposition for HR is offering a "one -stop-shop experience for all things employee wellbeing" saving HR time and money. Wellbees has powerful social functions such as challenges, clubs, events that help employees get the inspirationnecessary for sustainable behavior change on top of its functions such as online expert calls and wellbeing content.
Arya Ventures VC Fund · Istanbul, Istanbul, Turkey
Arya GSYF is Turkiye's first and only venture capital fund focused on gender balance. With a commitment to high returns and high impact, it offers unique
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Investment focus
  • Retail, Marketing, E-Commerce
  • Seed
  • Turkey, United Kingdom
Portfolio highlights
  • Rundle — Rundle is a tech rental service that lets you rent the latest electronics-like gaming consoles, cameras, smartwatches, and home gadgets-on flexible terms. You can try devices before buying, extend your rental, or return them easily. With a focus on sustainability, Rundle helps reduce e-waste by promoting a circular economy. Available across Englandand Wales, it’s a convenient, affordable way to access premium tech without the full purchase price.
  • Cellestetix — Cellestetix is a biotech company that specializes in developing and commercializing plant-based exosome formulas for regenerating skin, hair, and wellness.
  • Winfluencer — Winfluencer is a platform for automated digital influencer marketing. Their solutions are machine learning, augmented reality, image processing, data analytics, social media analytics, and fraud detection. Winfluencer connects thousands of e-commerce sites through a single platform and an automated system. Because of the new generation affiliatemarketing approach, this system enables users to generate long-term income. Its transparent structure allows both users and the e-commerce site to track sales generated by their interactions.
Geometry Venture Development VC Fund · Sariyer, Istanbul, Turkey
Rolling Fund + Syndicate Model with Modest Capital for Early Stage Startup Investors. Invests $50K in problem-solution stage technology startups.
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Investment focus
  • Artificial Intelligence, Software, SaaS
  • Pre-Seed, Seed, Funding Round
  • Turkey, United States
Portfolio highlights
  • Sorbil — Sorbil is a subscription based e-learning organization platform. Sorbil is a ed-tech company. It has 100+ courses in 4 main categories. The categories are foreign language, coding, career development and self development. Subscribers purchase either a monthly or yearly subscription to fully access all courses in the platform.
  • Scoutli — VALORANT Esports Matches, events, stats, and analytics
  • FenixPyre — FenixPyre provides file-centric security to prevent ransomware, mitigate insider threats, and enforce third-party risk management. It blocks internal bad actors from stealing sensitive files, enhancing perimeter security while remaining seamless to users.
Alesta Yatırım VC Fund · Istanbul, Istanbul, Turkey
Ales Venture Capital Investment Trust Inc. 100% Escort Technology Investment Co., Ltd. was established in late 2012 as a subsidiary of an investment company subject to the Capital Markets Board legislation.Their target audience was primarily started to produce products or services are targeted at companies with existing customers and growth.However, the product or service to switch to the sales and marketing process, although in need of ready finance companies also take interest in Their initiative.
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Investment focus
  • Software, Information Technology, E-Commerce
  • Seed, Pre-Seed, Funding Round
  • Turkey, United States
Portfolio highlights
  • Sorbil — Sorbil is a subscription based e-learning organization platform. Sorbil is a ed-tech company. It has 100+ courses in 4 main categories. The categories are foreign language, coding, career development and self development. Subscribers purchase either a monthly or yearly subscription to fully access all courses in the platform.
  • ConverJinn — AI-powered product categorization and conversion optimization for online stores. Boost conversions and make every product page count.
  • Tiamo Games — Tiamo Games combines the simulation and hyper-casual gaming genres.
Sabancı Ventures VC Fund · Istanbul, Istanbul, Turkey · 2 investments in the past 12 months
Sabancı Ventures is an investment arm that invests in technology and innovation-based companies in different sectors.
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Investment focus
  • Information Technology, Software, Manufacturing
  • Seed, Series A, Funding Round
  • Turkey, United Kingdom, United States
Portfolio highlights
  • Fernhay Solutions — Discover Fernhay's revolutionary eQuad (eCargo Bike) - the ultimate zero-emission solution that's making cities cleaner and greener.
  • Wellbees — Wellbees is a corporate wellbeing platform working to change the way we work. Wellbees' main value proposition for HR is offering a "one -stop-shop experience for all things employee wellbeing" saving HR time and money. Wellbees has powerful social functions such as challenges, clubs, events that help employees get the inspirationnecessary for sustainable behavior change on top of its functions such as online expert calls and wellbeing content.
  • ecoLocked — ecoLocked is your partner to create a climate-positive built environment. We develop CO2-optimized recipes for concrete based on carbon-negative biochar admixes. Our admixes allow to store captured CO2 in buildings, reduce direct emissions from concrete production, and provide multiple functional benefits, such as improved thermal insulation.
Istcapital VC Fund · Capelle Aan Den Ijssel, Zuid-Holland, The Netherlands
ISTcapital is a venture firm where innovation meets investment. Discover our unique approach to venture capital.
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Investment focus
  • Biopharma, Video Games, Casual Games
  • Seed, Funding Round
  • Turkey
Portfolio highlights
  • Cellestetix — Cellestetix is a biotech company that specializes in developing and commercializing plant-based exosome formulas for regenerating skin, hair, and wellness.
  • Gleam Games — Unique and exciting gaming experiences to enhance gamers' lives. We believe gaming is all about creating a world of unmatched collaboration, immersion, and emotion. At the heart of every gaming experience we create, we aim to bring you the best in-game experiences through design and technology.
  • Spline — Spline is a free 3D design software with real-time collaboration to create web interactive experiences in the browser. Easy 3d modeling, animation, textures, and more.
Mindshift Capital VC Fund · Dubai, Dubai, United Arab Emirates · 2 investments in the past 12 months
Investing in global, female entrepreneurs.
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Investment focus
  • Health Care, Education, Wellness
  • Seed, Series A, Pre-Seed
  • United States, United Arab Emirates, Jordan
Portfolio highlights
  • Valeo — Get your lab tests done at the comfort of your home anywhere in Dubai through our personalized mobile health tracker app. Hassle-free blood sample collection.Wellness coach provided.
  • Making Space — Discover Making Space, a talent acquisition and learning platform that creates new pathways to employment and career advancement for Disabled people.
  • Mercy BioAnalytics — We are making early stage cancer 100,000x easier to find using extracellular vesicles found in blood, specific to their parent cells.
500 Istanbul VC Fund · Istanbul, Istanbul, Turkey
500 Startups is a venture capital firm on a mission to discover and back the world’s most talented entrepreneurs, help them create successful companies at scale, and build thriving global ecosystems. Since its inception in 2010, 500 has provided hundreds of millions of investment dollars, acceleration programs, and support services to thousands ofentrepreneurs in over 60 countries.
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Investment focus
  • Software, Information Technology, Machine Learning
  • Seed, Pre-Seed, Series A
  • Turkey, United States, Estonia
Portfolio highlights
  • Permify — Permify is an open-source authorization for building RBAC, ABAC, and Access Control in your application. Create your access control model, sync your authorization data, and enforce permission with a single check!
  • Refine — Refine AI is a powerful platform that helps developers build better Refine applications with AI assistance.
  • Freeflow — The blockchain developer marketplace for web3 projects.
Al Mada VC Fund · Casablanca, Grand Casablanca, Morocco
Al Mada is a private investment fund operating on the pan-African scene.
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Investment focus
  • Medical, Wellness, Health Care
  • Seed
  • Turkey
Portfolio highlights
  • Hop Health — Hop Health provides personalized health services using digital solutions, connecting doctors and patients, offering health tourism services, and coordinating patient treatment processes.
APY Ventures VC Fund · Istanbul, Istanbul, Turkey
APY Ventures is a venture capital firm focused on early-stage technology startups.
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Investment focus
  • Software, Artificial Intelligence, Information Technology
  • Seed, Funding Round, Pre-Seed
  • Turkey, United States, United Kingdom
Portfolio highlights
  • Upsonic — Upsonic is a platform that allows users to create artificial intelligence agents designed to perform tasks in businesses. The platform prevents AI agents from hallucinating.
  • Tark Games — Tark Games is a publisher focused on independent PC and console game developers. It provide development funding, hands-on production support, marketing resources, and long-term collaboration - without taking equity or creative control.
  • Treasy — Treasy is dedicated to transforming and modernizing treasury operations within the financial sector by leveraging advanced technology, data-driven insights, and automation.
Maxis VC Fund · Besiktas, Istanbul, Turkey · 16 investments in the past 12 months
Private Equity Investment arm of Isbank
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Investment focus
  • Software, Artificial Intelligence, E-Commerce
  • Seed, Funding Round, Pre-Seed
  • Turkey, United States, United Kingdom
Portfolio highlights
  • Dengage — Create dynamic customer engagements driven by valuable data insights. Design omni-channel campaigns on one user-friendly platform, on-cloud or on-site.
  • OctoXLabs — OctoXLabs is dedicated to tackling the most pressing challenges in the fields of Information Technology and Cybersecurity, delivering innovative solutions that enhance system resilience, data protection, and operational efficiency for organizations navigating an increasingly complex digital landscape.
  • Tark Games — Tark Games is a publisher focused on independent PC and console game developers. It provide development funding, hands-on production support, marketing resources, and long-term collaboration - without taking equity or creative control.
Doha Tech Angels VC Fund · Doha, Ad Dawhah, Qatar
Doha Tech Angels provides seed funding for early stage disruptive technology startups in Qatar, the Middle East, and internationally.
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Investment focus
  • Gaming, Mobile, FinTech
  • Seed, Convertible Note
  • Kuwait, Turkey, United States
Portfolio highlights
  • Jatri — Jatri is a public transport journey planner, digital ticketing and mobility marketplace, driving productivity by helping drivers to offer reliable transport to the commuters through our state-of-the-art technology.
  • Sihaty — Sihaty is an integrated virtual-first primary healthcare system that focuses on prevention and the management of chronic and stigmatized conditions. Sihaty brings together the best technology with the best human resources for health under its unique digital umbrella.
  • Wellbees — Wellbees is a corporate wellbeing platform working to change the way we work. Wellbees' main value proposition for HR is offering a "one -stop-shop experience for all things employee wellbeing" saving HR time and money. Wellbees has powerful social functions such as challenges, clubs, events that help employees get the inspirationnecessary for sustainable behavior change on top of its functions such as online expert calls and wellbeing content.
Karel Electronics VC Fund · Ankara, Ankara, Turkey
Karel has created the electronic telephone exchange market in Turkey in 1986 with its original designs, provided PBX products to this market and pioneered Turkey's transition from electromechanical systems to electronic systems in communications. Established with hundred percent domestic capital, Karel has the most advanced R&D departmentin Turkey in communication electronics field today and facilities are compliant with international standards.
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Investment focus
  • Fitness, Internet, Wellness
  • Series A
  • Turkey
Portfolio highlights
  • Inofab Health — A digital respiratory health platform for chronic conditions such as asthma, COPD and cystic fibrosis.
Assist Ventures VC Fund
Assist Ventures is an Investment firm.
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Investment focus
  • Software, Wellness, Human Resources
  • Seed
  • Turkey
Portfolio highlights
  • Wellbees — Wellbees is a corporate wellbeing platform working to change the way we work. Wellbees' main value proposition for HR is offering a "one -stop-shop experience for all things employee wellbeing" saving HR time and money. Wellbees has powerful social functions such as challenges, clubs, events that help employees get the inspirationnecessary for sustainable behavior change on top of its functions such as online expert calls and wellbeing content.
Eczacıbasi Momentum VC Fund
Eczacıbaşı Momentum invested in three venture companies and a venture capital fund; Their goal is to invest US$30 million over the next five years as they continue to partner with funds and startups that shape the new normal of modern life, focusing on well-being, consumption, and home-living.
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Investment focus
  • Medical Device, Information Technology, Neuroscience
  • Seed, Series A, Funding Round
  • Turkey, United States
Portfolio highlights
  • Newlab — Systems for scale
  • Ecomercek — Ninico is a modern and flexible Minimal eCommerce Laravel script. This script is suited for electronic, organic and grocery store, furniture store, clothing store, hitech store and accessories store...
  • RS Research — RS Research is a next generation therapeutics company developing novel nanomedicines. We have developed a pioneering class of nanocarriers with which we currently have proprietary programs in various stages of preclinical development for treatment of cancer.Our nanocarrier platform is highly tunable with a plug & play approach, allowingspeedy development of targeted nanomedicines with superior performance.Along with moving our very own candidates toward clinic, we provide preclinical services to industrial and academic partners. We have specific expertise in biosimilar characterization as well as in vivo experiment design.
Global Founders Capital VC Fund · Berlin, Berlin, Germany
Over the past two decades, GFC have backed over five hundred entrepreneurs worldwide, e.g. Facebook, LinkedIn, Slack, and Away Travel.
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Investment focus
  • Financial Services, Software, FinTech
  • Seed, Series A, Pre-Seed
  • United States, Germany, United Kingdom
Portfolio highlights
  • Personio — Personio is the Intelligent HR platform for companies from 10-5,000 employees, powering over 1 million people worldwide. Book your free demo today.
  • Talentry — Talentry TRM is your central platform for Talent Relationship Management: Sourcing, CRM, Alumni Management, Employee Referrals, Advocacy, Internal Mobility.
  • Exponential DeFi — Exponential is an investment platform for crypto holders to earn yield on their crypto through decentralized finance (DeFi) safely and easily.
Enocta VC Fund · Beykoz, Istanbul, Turkey
Enocta is a Turkish e-learning company founded in 1999. It provides hundreds of companies, government agencies, and universities with e-learning services, training programs and development services.The services offered by Enocta include e-learning content products and solutions; education management infrastructure products and services; andother related packaged solutions.Encota has been recognized as one of the best of e-learning platforms in Turkey. It was awarded as the champion in the e-communication category in 2011 by DenizBank; first place in the e-learning platform contest organized by the Turkish Ministry of Justice; and second place by Koç Allianz in the e-learning platform category.Enocta's business partners include ABC Consulting, ADS Consulting Group, Allianz, Baltas, DBA Institute of Behavioral Science, Guse Safe Driving Training Centre, Rica Solutions, Academy of MED, PDA, The Polat, TIM, and TSEV.
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Investment focus
Portfolio highlights
  • Wellbees — Wellbees is a corporate wellbeing platform working to change the way we work. Wellbees' main value proposition for HR is offering a "one -stop-shop experience for all things employee wellbeing" saving HR time and money. Wellbees has powerful social functions such as challenges, clubs, events that help employees get the inspirationnecessary for sustainable behavior change on top of its functions such as online expert calls and wellbeing content.
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