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Top 25 Travel Startup Investors in Finland in November 2024

Last updated: Nov 2024 A list of 25 angel investors and VC (Venture Capital) funds that invest in Travel startups based in Finland. We rank investors based on the number of investments they made in Travel companies from Finland. We update this investor list every month.

Top 25 Travel Startup Investors in Finland in November 2024

Investor	Travel Finland investments
Business Finland	3
Icebreaker.vc	3
Reaktor Ventures	2
Tesi	2
Activum	2
Maki.vc	2
Finnvera Venture Capital	2
Steve Jackson	2
Kaj Hagros	1
Andreas Mihalovits	1
Springvest	1
Global Brain Corporation	1
Jaakko Ollila	1
Vendep Capital	1
Veritas Venture Partners	1
Nordea	1
Rkapital	1
Alcom	1
River Venture Partners	1
Houghton Street Ventures	1
Morro Ventures	1
Rockaway Ventures	1
Zenith Venture Capital	1
Inventure	1
Falkensteiner Ventures	1

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Business Finland finances business R&D projects and public research projects at universities, research institutes and universities of applied sciences. Read more about R&D and business funding.

Investment focus

Software, SaaS, Biotechnology
Seed, Grant, Debt Financing
Finland, United States, United Kingdom

Portfolio highlights

QMill — QMill, with its innovative quantum algorithms for the noisy intermediate-scale quantum (NISQ) era, will usher in the era of practical quantum advantage.
Moncyte Health — Unique technology and novel data for personalized and optimal treatment of high cholesterol
Polku Therapeutics — Polku Therapeutics operates as a therapeutics company. Polku Therapeutics develops novel disease-halting therapies which provides new treatment options.

Founded in 2016, Icebreaker has invested in over 50 fast-growing tech startups built by domain expert founders from companies like Rovio, Nordea, Pipedrive, Eniram, IBM and BCG. In addition to the fund, Icebreaker also runs a community of more than 1000 founders and pre-founders with 5+ years of relevant industry experience and the will to start,build or join strong tech companies.With the initial ticket sizes of €150k - 800K Icebreaker provides enough funding for companies to get to a position of strength and avoid post-accelerator limbo without having to resort to disreputable sources of capital and unfriendly deal terms.

Investment focus

Software, Information Technology, Artificial Intelligence
Pre-Seed, Seed, Series A
Finland, Sweden, Estonia

Portfolio highlights

Modash.io — High performing marketing teams use Modash to find, analyze and monitor influencers at scale all over the world. Join them today.
Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Tab — Tab is the API-first company that enables smart receipts to arrive straight to your mobile bank app, all linked to your payment card. We help merchants deliver a seamless checkout experience and to unlock new avenues for post-sale engagement, banks to offer better user experiences & reducing customer support costs and consumers can wave goodbyeto lost receipts, tedious expense reporting processes and a more engaging banking experience.

Reaktor Ventures has moved to the next phase by focusing its efforts to actively supporting current portfolio companies. This means that the fund has ended its investment period and is not investing into new companies. Between 2013 and 2018 we have invested into 42 different companies and one early stage fund. We will naturally keep makingfollow-up investments to current portfolio companies.

Investment focus

Software, Internet, Health Care
Seed, Pre-Seed, Series A
Finland, Germany, United States

Portfolio highlights

Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Swappie — Buy refurbished iPhones at an affordable price - Swappie offers refurbished and cheap iPhones with a free 12-month Swappie warranty.
Videoly — The easiest way for online retailers to get hand-picked and automatically embedded product videos.

Finnish Industry Investment Ltd is a government-owned investment company. It invests the proceeds accrued from the privatisation of state-owned companies in stimulating the growth and internationalisation of Finnish businesses.Finnish Industry Investment invests in venture capital funds and directly in growth companies, together with privateco-investors. The targets are in all sectors. Capital investments are needed for financing the growth of investee companies, and for spin-offs, major industrial investments, and sector and corporate restructurings.The investments of Finnish Industry Investment amount to over MEUR 570

Investment focus

Software, Manufacturing, Health Care
Funding Round, Series A, Series B
Finland, United States, Argentina

Portfolio highlights

Seaber — Seaber is a cloud-based real-time planning, optimisation and communication solution for bulk cargo & vessels. Our solution improves the efficiency of bulk & break bulk charterers, shipowners & brokers through schedule planning and stakeholder communications over the lifecycle of a voyage.
Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Basemark — Basemark: The automotive AR company - provider of software solutions and toolchains for automotive AR application development.

ActivumSG is a private equity investment manager focused on real estate related opportunities in selected European markets.

Investment focus

Real Estate, Software, Construction
Series A, Seed, Series B
United Kingdom, France, Austria

Portfolio highlights

Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Swapp — Real estate developers, architects and engineers use Swapp to design buildings in a smart, flexible and efficient process.
Storebox — Storebox is the first fully digitized self-storage solution in Europe, with more than 140 locations in Austria, Germany, Switzerland and Luxembourg. We offer storage spaces for private and business purposes, which are automatically accessible at any time. With our successful and recently awarded franchise system, we manage to grow and will continueto expand within Europe.Storebox is more than just a self-storage system. FULL-SERVICE CLICK & COLLECT Click & Collect directly in your neighbourhood? Storebox allows you to quickly and easily expand the Click & Collect offer for your customers to new districts, cities and countries. We coordinate the transport and customer communication for you.MICRO-HUBS FOR THE LAST MILE Use central warehouse locations in urban areas as a starting point for the last mile. Storebox as a micro-depot offers you the fastest way to your customers, allowing you to save time, money and emissions. Customer proximity and responsiveness through local storage: Benefit from our strategically positioned storage units and serve the needs of your customers as quickly as possible. At the same time, you can reduce unnecessarily driven kilometres by your employees in the field and thus save time and money.SPARE PARTS WAREHOUSE FOR SERVICE TECHNICIANS With Storebox you can store spare parts and goods directly where they will be used. In this way, you are in close proximity to the customer and save yourself long travel times for collecting the materials from a central warehouse. Create more efficiency by receiving deliveries of goods 24/7 directly to the Storebox and returning them if necessary.

Maki.vc is an early-stage venture capital firm partnering with deep tech & brand-driven startups obsessed with challenging category norms.

Investment focus

Software, E-Commerce, Information Technology
Seed, Series A, Funding Round
Finland, Germany, United Kingdom

Portfolio highlights

QMill — QMill, with its innovative quantum algorithms for the noisy intermediate-scale quantum (NISQ) era, will usher in the era of practical quantum advantage.
Quanscient — We are building next generation simulation software-as-a-service utilizing Quantum computing algorithms. Our specialty domain of simulations is Computational Electromagnetics.
Distance Technologies — Distance Technologies seeks to develop glasses-free XR applications

Finnvera makes direct investments in early-stage enterprises through Seed Fund Vera Ltd. Finnvera's goal is to cover shortcomings existing on the market between product development funding and private equity investments. Finnvera does not compete with private financiers; instead, it strives to supplement the financial market.Finnvera'sinvestments enable, start and accelerate growth and internationalisation among investment targets. Enterprises are developed to make them attractive targets for further financing by other investors and industrial actors. Investments are made in technology enterprises at an early stage and in technology-intensive or innovative service enterprises that have potential for developing into international growth enterprises.Finnvera is also known as a specialised financing company owned by the State of Finland. It provides its clients with loans, guarantees, venture capital investments and export credit guarantees.

Investment focus

Software, Health Care, Information Technology
Seed, Funding Round, Series A
Finland, United States, Switzerland

Portfolio highlights

Enfuce — Unlock growth with our card issuing solutions. Our expertise in issuer processing can turn your ambitious vision into a reality.
Nordcloud — Nordcloud is a European leader in public cloud infrastructure solutions and cloud-native application services. Since 2011 we have completed more than 500 deployments to help our enterprise customers gain the maximum benefits of the cloud, including security, agility, scalability and overall cost-savings.
Aurealis Pharma — Multi-target cell and gene therapies for unmet medical needs. Developing therapies for chronic wounds, cancer and inflammatory diseases.

Steve is a British data nerd living in Finland, a serial entrepreneur whom was once slightly famous in analytics industry circles. He's written 2 books, spoken at over 100 conferences, sold 2 companies, helped acquire 2 companies and improved over 100 websites sales or conversions in the last 2 decades. He invests only in the companies he candirectly impact as founder, director, board member or influencer. Currently working for and partner in the Travel Technology start up SaaS Toristy.com.

Investment focus

SaaS, Travel, Software
Angel, Debt Financing
Finland

Portfolio highlights

Toristy — We are a SaaS company that makes tours, activities and holiday experiences famous with tourists. We make our partners and suppliers new revenue streams, distributing curated travel products and services through SaaS embedded marketplaces. We can create these marketplaces in minutes for distributor companies such as local airlines, ferries, trains,DMCs and hotels. This allows the distributor to help the tourist find tours and activities in the destination (where over 70% of purchases are made through word of mouth today).

Kaj Hagros is Partner at Redstone based in Helsinki and covers the Nordic and Baltic countries. Kay has a broad history as an entrepreneur, investor, and C-level executive. Prior to Redstone, Kaj was the co-founder and CEO of seed investor and venture accelerator Pivot5, CEO of Nasdaq Helsinki traded Tecnotree Corporation, COO of FOX Mobile, VP ofMarketing of First Hop, and Head of Strategy and Business Development at Nokia Networks. Kaj has executed a broad range of early-stage investments and successful exits and chaired companies such as Booxmedia, Cabforce, Readpeak, Hibox, Heltti, and Inderes.Mr. Hagros attended Aalto University, NYU Stern School of Business, The London School of Economics and Political Science (LSE), HEC Paris, TRIUM Global Executive MBA, Teknillinen korkeakoulu-Tekniska högskolan, and Merisotakoulu - Sjökrigsskolan - Naval Academy.

Investment focus

SaaS, Local, Travel
Seed, Pre-Seed, Angel
Finland

Portfolio highlights

Cabforce — Cabforce.com is on a mission to make the door-to-door travel experience agony free. They offer fixed price quote, secure online credit card payment and electronic receipts for taxi, private hire car, and minibus bookings in the top 40 European cities.
Booxmedia — Your Trusted Partner in IP Video Delivery. We have been delivering IPTV Set-Top Box and media player solutions to Pay TV, Digital Signage and Enterprise TV providers for over 25 years.
Transfluent — Professional translations for all business needs. Fast. Easy.

Andreas is a German serial entrepreneur and angel investor having invested in more than 150 international startups.Andreas co-founded his first internet company Omniga in 1999 and, after reaching profitability within 2 years, grew it to a venture builder focused on B2C subscription models with more than 200 employees when he stepped back from hisactive roles in 2012.In the same year Andreas started investing in startups and later also got engaged in the Spanish ecosystem as the founder of Marbella Tech Angels, a network of more than 160 investors, founders & mentors living around Marbella. Andreas is also co-founder of the Global Super Angels Club, a platform for angel investors usually investing six-figure euro amounts in startups, supporting its more than 70 members to improve their deal flow and speed up their search for like-minded co-investors.Andreas received several awards incl. the Best European Early Stage Investor 2018 award from the European Business Angel Network (EBAN) and the Best Business Angel 2020 award at the Spanish National Business Angel Conference.

Investment focus

Software, Information Technology, Apps
Seed, Series A, Funding Round
Spain, United Kingdom, United States

Portfolio highlights

BRICKBRO — Currently, Brickbro is one of the leading real estate transactional platforms in the spanish market.
Xceed — Go out and live the best night events, parties & festivals at top clubs, bars and restaurants from around the world. Guest lists, tickets & VIP bottle service.
GigPig — Book gigs. Get Gigs. No messing. Supporting venues and artists all the way with live music management.

The Citizenship Fund started out when the founders of the company discovered in their previous positions that a promising Finnish growth company will spend a great deal of time and energy in arranging financing. A good business idea and a team with excellent team could take months in financial negotiations and the outcome could be a return to thestart-up. At the same time, investors often wanted new types of higher potential investments alongside traditional alternatives.These two challenges were possible by removing the promising growth companies as investors, even for non-traditional venture capital investors. Citizenship wanted to create a service in which the company would be able to capitalize on business quickly and flexibly, but the decision-making business would be left to the company itself. From today's point of view, Springvest's goal is that an increasing number of Finnish investors can get involved in the story of Finnish growth companies and potential success.

Investment focus

Biotechnology, Health Care, Analytics
Series A, Funding Round, Seed
Finland

Portfolio highlights

Desentum — Allergen immunotherapy that is effective, safe, patient-friendly and approved by the regulatory authorities.
Kuva Space — Kuva Space improves life on Earth through daily, space-borne hyperspectral imaging and AI. We offer Earth observation solutions for more sustainable business.
Solar Foods — The Finnish company Solar Foods Oy produces an entirely new kind of nutrient-rich protein using only air and electricity as the main resources. The goal of the company is to start commercial production of the environmentally revolutionary protein in 2020.Solar Foods’ concept redefines the basics of food production, as it is not dependent onagriculture, the weather, or the climate. The price of the protein product is also competitive compared to sources such as soy protein.

Global Brain Corporation is a venture capital firm that invests in companies from seed or early to pre-IPO startups. Global Brain has invested in 300+ startups from seed/early to pre-IPO startups and achieved 25 IPOs and 61 M&As as a result of providing hands-on support services and resources to its portfolio startups. Global Brain hasmanaged a pure investment fund as well as multiple corporate venture capital funds partnered together with tier 1 public companies of telecom, real estate development, financial service, beverages, agriculture food, logistics, and electronic devices.

Investment focus

Software, Information Technology, Artificial Intelligence
Series A, Series B, Funding Round
Japan, United States, United Kingdom

Portfolio highlights

Poetics — Poetics is an AI startup that develops communication related products concerning language and voice to provide business solutions.
Endophyte — Endophyte specializes in endophytic soil solutions, harnessing beneficial microorganisms to plant growth and agricultural productivity.
Qlay — Qlay is an AI-automated global engineer hiring platform

Jaakko Ollila - VP of International Sales @ Booxmedia

Investment focus

SaaS, Hotel, Events
Seed, Funding Round
Finland

Portfolio highlights

Naava — Naava helps you to make safer and healthier indoor spaces - experience Naava green wall, a striking combination of nature and high-end technology.
MeetingPackage — Intuitive, automated venue sales management for all venues. Use smart automation to boost efficiency, grow revenue, and improve the guest experience.

B2B SaaS specialist VC operating in the Nordics and Baltics. We invest in the best early-stage software entrepreneurs.

Investment focus

SaaS, Software, Analytics
Seed, Series A, Funding Round
Finland, United States, Canada

Portfolio highlights

Cluby — Cluby is a technology platform that provides restaurants with the best tools for managing and communicating with loyal consumers.
Claimlane — Claimlane is an end-to-end returns management solution for brands and retailers to manage any type of return, across all sales channels and markets. Perfectly document claims and returns. Streamline workflows. Get quality insights. Turn unhappy claimers into loyal customers. That's Claimlane.
Eyeball — Eyeball operates as a digital platform for youth football.

Veritas is dedicated to providing entrepreneurs with a fast and discreet reply. They try to be responsive to what is often the entrepreneur's greatest need - a sensitive ear - before and after their investment is made.While they attempt to add value to their portfolio companies in all facets of their development, they believe that the mostvaluable input they provide to entrepreneurs is listening to them and accompanying them in what can be a lonely climb to the top.

Investment focus

Software, Mobile, Internet
Series A, Series B, Series C
United States, Israel, Finland

Portfolio highlights

fring — fring is a mobile communication service that enables free mobile Group Video calls, video calls, voice calls and live chat. fring is available on all major Smartphones (including iPhone/ iPod touch, Android and Nokia), on any mobile operator, and any mobile internet connection (3G/4G, WiFi, GPRS, EDGE). fring has a real time contactavailability feature which allows you to see who is online before you call them.fring was the 1st to bring mobile VoIP, Video and Group Video over IP. fring adds more than a million new Smartphone users every month.
ClickFox — Improve customer experience and achieve significant ROI with BryterCX customer journey analytics. Transform event data into a map of customer behaviors.
Ukkoverkot — Ukkoverkot Ltd is a Finnish mobile data operator, that maintains, sells and markets a 450 MHz 4G LTE mobile data network that covers all of Finland. The company focuses purely on the production of wireless telecommunication services, especially for companies, authorities and other demanding user groups and therefore does not offer voice- or SMSservices.In addition to the country wide network service, Ukkoverkot offers high-speed mobile network solutions in a narrower coverage area for both continuous and temporary needs.

Nordea Bank is Denmark's second-largest bank and counts every fourth Dane among its customers. Through their nationwide network of some 340 branch offices and a broad range of self-service facilities, they are able to offer you a full scale of financial products and services, including Netbank, Online Investment, telephone banking and cashdispensers.

Investment focus

FinTech, Financial Services, Banking
Funding Round, Debt Financing, Seed
Finland, Sweden, Norway

Portfolio highlights

Tibber — Tibber is a digital electricity supplier that offers smart solutions to minimize their customers’ consumption and costs. Its vision is to make sustainable energy consumption simple and affordable for all households. Tibber's mission is to reduce the residential electricity consumption for European households by 20 %. Founded in Norway andSweden in 2016, the company has expanded its offer to Sweden and Germany where it powers hundreds of thousands of homes. Tibber replaces traditional utilities with smart technology, supplying its customers with renewable energy at fair and transparent prices. In addition, its app provides real-time analytics into energy usage, and pairs with a variety of smart home devices to reduce electricity consumption at home. The company sells tech-gadgets in their online store and recently was licensed to balance the main power grid in Sweden with EVs.
Statzon — Make data-driven plans & faster decisions with a simple access to +1M datasets & market reports about 8,000 topics from +200 trusted data providers.
Get It Done Now — GIDN is a Nigerian Fintech Company targeting medium and low income population for Loans and Financial products. GIDN has in addition a cashless, mobile based community marketplace, with more than 5k members, and aims to regulate the informal economy and facilitate the purchase of Services and Digital Products.

Rkapital competitors, funding, market capitalization, and similar companies in the venture capital and business services industries.

Investment focus

Mobile, Travel, Leisure
Seed
Finland

Portfolio highlights

CreateTrips — CreateTrips is a social trip planner that offers travellers and locals with travel guides, maps, reviews, photos, and more. It is an application that can be installed in smartphones and tablets and serves customers in Barbados, Bermuda, Denmark, Estonia, New Zealand, Qatar, and Uganda.CreateTrips was founded in January 2013 by Juha-PetteriKukkonen and Juha-Petteri Kokkonen.

Ålcom is a local provider of GSM, 3G and LTE mobile; fixed telephony, broadband, ISP services and IPTV in the autonomous Finnish region of the Åland Islands. In 2016, Ålcom partered with Ukko Mobile to extend Ukko Mobile's LTE 450MHz coverage also in Åland.[1] At the same time, Ålcom took a minority stake in Ukko Mobile.

Investment focus

Travel, Internet
Funding Round
Finland

Portfolio highlights

Ukkoverkot — Ukkoverkot Ltd is a Finnish mobile data operator, that maintains, sells and markets a 450 MHz 4G LTE mobile data network that covers all of Finland. The company focuses purely on the production of wireless telecommunication services, especially for companies, authorities and other demanding user groups and therefore does not offer voice- or SMSservices.In addition to the country wide network service, Ukkoverkot offers high-speed mobile network solutions in a narrower coverage area for both continuous and temporary needs.

River Venture Partners is an angel syndicate that focuses on supporting early-stage entrepreneurs in digital media, marketing, e-commerce, entreprise and education technology.

Investment focus

Internet, Software, SaaS
Seed, Angel, Pre-Seed
The Netherlands, Finland, Latvia

Portfolio highlights

Contentoo — Your go-to content creation platform for expert content creation, localisation, and design services, crafted by subject-matter experts.
Anyways — Een tijdelijke auto voor de deur. Zonder gedoe. Met het auto abonnement van Anyways heb jij je eigen auto. Voor hoe lang je zelf wilt.
Clubee — Manage your club with ease. Websites, Member Management, Communication, Finance, Sponsorships and more.

Houghton Street Ventures is a venture capital firm that invests in the best of the alumni, students, and faculty of LSE.

Investment focus

Pre-Seed
Germany

Portfolio highlights

Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
BinStar — BinStar is New England's newest bargain store. Discover deals on overstock and returned merchandise from your favorite brands and retailers.
Comet Rocks — Comet helps brands launch remote stores with one click checkout in any 3rd party online application. No redirects, more engagement, full control.

Morro Ventures is a fairly recent addition to Puerto Rico, or La Isla del Encanto to those of us on the inside. I traded the New York smog for the Caribbean breeze in early March, with the goal of launching the island’s first institutional venture capital fund under the auspices of Advent-Morro Equity.

Investment focus

Software, Financial Services, FinTech
Series A, Pre-Seed, Seed
Puerto Rico, United States, Chile

Portfolio highlights

Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Retorna — Retorna is an application for online money transfers and payments.
Moonflow — Mejora tus procesos de cobranzas y ahorra hasta un 75%. Software de Gestion de Cobranzas para Empresas,

Rockaway Ventures (Fund of Rockaway Capital) focuses on late-stage venture and growth equity ESG investments in digital economy in Europe

Investment focus

Travel, Tourism, Rental
Funding Round, Seed, Series A
Germany, Greece, Estonia

Portfolio highlights

Raus — Raus is a hospitality-tech startup that offers new opportunities to take a break from big city life. Raus serves as a welcome escape from the seemingly endless demands and constant stimuli of modern life with perfectly simple cabins, close enough for a spontaneous getaway, far enough away to completely unwind.
Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
FreewayCamper — FreewayCamper offers the new digital platform with a large selection of top campers and additional services, with a direct booking option. They have the latest models to rent - fully equipped, fully covered, directly available, and easy to book. They give it at fair price guarantee & all kilometers included. They have short-term and long-termrentals and, it is flexible and offers to rebook.

Zeniths vision is to become the obvious partner for entrepreneurs and investors. We believe this will be achieved by helping entrepreneurs to build fantastic companies and thus deliver attractive return to our investors.

Investment focus

Software, Sports, Apps
Seed, Series A, Funding Round
Sweden, Denmark, Finland

Portfolio highlights

Treyd — Working capital for fast growing brands. Order Now, Pay Suppliers Later
Valpas — Valpas is the hygiene protocol that reassures your future guests and keeps your hotel clean from the most uncontrollable: bed bugs
Freshsound — Instantly license music from commercially released artists and songwriters for film, series, advertising, social content and gaming.

Since 2005, Inventure has backed over 90 companies including Wolt, Swappie, Jobbatical, aiMotive, and more.

Investment focus

Software, Information Technology, Health Care
Seed, Series A, Series B
Finland, Sweden, Denmark

Portfolio highlights

Steep — Business intelligence for modern companies. Steep lets anyone on your team stay on top of your data.
Moncyte Health — Unique technology and novel data for personalized and optimal treatment of high cholesterol
Avenue Biosciences — From biotechnology tools to therapy discovery and development: Our platform enhances production yield and the quality of your end product.

We support selected founders in hotel, lodging, leisure and elderly care from the concept-, early stage-, pre-seed or seed-phase with specific know how, professional network, investment and infrastructure. Our geographical focus for traction in the first acceleration phase is German speaking Europe - and where you are.

Investment focus

Hospitality, SaaS, Travel
Pre-Seed, Seed
Austria, Finland, The Netherlands

Portfolio highlights

AVISIO — AVISIO brings digital inventory and procurement management to independent hotels and restaurants with a highly integrated and user friendly SaaS solution. AVISIO integrates the used POS and PMS systems to automate inventory processes and give smart order quantity suggestions based on booking data.
JetCamp — Camping & holiday park search engine & booking platform. 22.000 campings and parks across Europe. Multilingual site. PMS & channel manager connectivity. Set up in 2019 by ex-Thomas Cook managers Erwin Hoevenaar and Roderik Verburg. Together they share +40 years of digital marketing, online sales and management of travel-sellingcompanies
MeetingPackage — Intuitive, automated venue sales management for all venues. Use smart automation to boost efficiency, grow revenue, and improve the guest experience.

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