Top 5 Sporting Goods VC Funds & Investors in Sweden (November 2026)
For AI agents: Short investor table (Markdown), Detailed investor list (Markdown)
| Investor | Relevant Deals | Geography | Stage | Focus | Round Size |
|---|---|---|---|---|---|
|
Maropost Ventures
VC Fund
|
2 | United States, Canada, Sweden | Series A, Seed | E-Commerce, Software, Internet | $1M–$160M |
|
Wellstreet
VC Fund
|
2 | Sweden, Norway, Finland | Venture - Series Unknown, Seed | Software, E-Commerce, Retail | $216k–$5M |
|
eEquity
VC Fund
|
1 | Sweden, Denmark, Finland | Venture - Series Unknown, Private Equity, Seed | E-Commerce, Fashion, Retail | $2.4M–$15M |
|
Orbit Ventures
VC Fund
|
1 | China, United States, India | Seed, Pre-Seed, Convertible Note | E-Commerce, Software, Artificial Intelligence | $30k–$20M |
|
SOSV
VC Fund
|
1 | United States, China, Canada | Seed, Convertible Note, Pre-Seed | Biotechnology, Health Care, Software | $25k–$5M |
| Access all 12 VC funds in Sweden Sporting Goods startups. | |||||
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Investor list
Maropost Ventures is a leading private equity firm that invests in people and their companies from the earliest days through all stages of Growth. SpaceX, Compono, Pressa and Lyres make up some of their first investments.
Show more...Investment focus
- Industry: E-Commerce, Software, Internet
- Stage:Series A, Seed
- Geography: United States, Canada, Sweden
Investor stats
- Total investments: 55
- Round size: Seed $1M–$11M; Series A $8.5M–$160M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Apteo — Use your customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.
- Arro — Start building credit with Arro. Get instant virtual card access, earn 1% cash back, and grow your limit by learning and paying on time, no hard credit check.
- Intelligems — IntelliGems is Online stores are leaving money on the table by pricing inefficiently. We run A/B tests to find the optimal price to maximize sales and margin.
Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.
Show more...Investment focus
- Industry: Software, E-Commerce, Retail
- Stage:Venture - Series Unknown, Seed
- Geography: Sweden, Norway, Finland
Investor stats
- Total investments: 66
- Round size: Seed $216k–$1.4M; Venture - Series Unknown $319k–$5M
- Lead/follow: 39% lead, 61% follow
- Last fund: Likely still investing — raised $40M in 2022
Portfolio highlights
- Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
- Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
- Berget AI — EU-compliant inference service and AI infrastructure built by developers for developers.
eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.
Show more...Investment focus
- Industry: E-Commerce, Fashion, Retail
- Stage:Venture - Series Unknown, Private Equity, Seed
- Geography: Sweden, Denmark, Finland
Investor stats
- Total investments: 29
- Round size: Seed $2.4M–$15M; Private Equity $3.6M–$7.4M; Venture - Series Unknown $2.4M–$7.1M
- Lead/follow: 52% lead, 48% follow
- Last fund: May invest from a new fund soon — raised $90M in 2015
Portfolio highlights
- Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
- Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
- Camphouse — Camphouse unifies media planning, budgets, activation and reporting in one platform, so advertisers and agencies plan with clarity and control.
Orbit helps scale breakthrough startups from around the globe across emerging and frontier markets.
Show more...Investment focus
- Industry: E-Commerce, Software, Artificial Intelligence
- Stage:Seed, Pre-Seed, Convertible Note
- Geography: China, United States, India
Investor stats
- Total investments: 577
- Round size: Seed $100k–$2M; Pre-Seed $100k–$1M; Convertible Note $30k–$20M
- Lead/follow: 73% lead, 27% follow
- Last fund: Likely still investing — fund raised in 2024
Portfolio highlights
- i4TECH — Modular, scalable, fully managed manufacturing digital solutions that enable your AI adoption. Moving Industry 4.0 forwards with a unified, comprehensive data driven approach
- Qanary — Qanary is a digital second-opinion platform designed to help radiologists detect cancer at its earliest, most treatable stages.
- openmed — OpenMed provides digital healthcare services, telemedicine, pharmacy products, diagnostics, and medication delivery.
SOSV offers pre-seed capital and follow-on financial support to startups focusing on deep technology and scientific innovation. Founders utilize purpose-built laboratory facilities and engineering spaces to accelerate product development and testing. The firm facilitates connections between entrepreneurs and a network of investors through structured matchmaking events and technology summits.
Show more...Investment focus
- Industry: Biotechnology, Health Care, Software
- Stage:Seed, Convertible Note, Pre-Seed
- Geography: United States, China, Canada
Investor stats
- Total investments: 3821
- Round size: Seed $125k–$5M; Pre-Seed $25k–$1.5M; Convertible Note $50k–$3.6M
- Lead/follow: 38% lead, 62% follow
- Last fund: Likely still investing — raised $306M in 2023
Portfolio highlights
- Halla — Halla Intelligence is a digital solution that leverages over 100 billion shopper and product data points to recommend and promote what grocery items.
- Verdex Technologies — Verdex Technologies is an advanced materials platform technology that uses nanofibers to disrupt industries. Verdex doesn't just compete, it innovates and disrupts.
- Samphire Neuroscience — Samphire Neuroscience builds clinically validated neurotechnology to support women across their lives. Our wearable devices, Nettle™ and Lutea™, are built on the same underlying brain-stimulation technology, targeting neural pathways involved in pain, mood, stress, and sleep regulation. - Lutea™ is available globally as a wellness device. Itstimulates the same regions of the brain to support stress regulation, sleep, and recovery - key drivers of readiness and long-term performance - allowing athletes and teams to move beyond wellbeing education alone to practical, evidence-based intervention. - Nettle™ is a CE-marked (EU and UK regulated), drug- and hormone-free device that has been clinically shown to improve pain, mood, functionality, and the ability to train during the menstrual cycle, with measurable benefits after one month of use - supporting athletes to maintain training intensity and movement quality during their period. - The Samphire App is the platform controlling all Samphire hardware products with the use of CycleSync™ AI technology: the only one of its kind to support personalized neurotechnology use for women.
Sporting Goods VC funding in Sweden at a glance
Stats across 12 deals from 12 investors.
Access all 12 VC funds in Sweden Sporting Goods startups.
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