Top 5 Sporting Goods VC Funds & Investors in Sweden (September 2026)
For AI agents: Short investor table (Markdown), Detailed investor list (Markdown)
| Investor | Relevant Deals | Geography | Stage | Focus | Round Size |
|---|---|---|---|---|---|
|
Maropost Ventures
VC Fund
|
2 | United States, Canada, Sweden | Series A, Seed | E-Commerce, Software, Internet | $1M–$160M |
|
Wellstreet
VC Fund
|
2 | Sweden, Norway, Finland | Seed, Venture - Series Unknown | Software, E-Commerce, Retail | $216k–$5M |
|
Indigo Capital Partners
VC Fund
|
1 | United Kingdom, Spain, Sweden | Seed, Series A | Software, Sports, Hardware | $362k–$1M |
|
eEquity
VC Fund
|
1 | Sweden, Denmark, Finland | Venture - Series Unknown, Private Equity, Seed | E-Commerce, Fashion, Retail | $2.4M–$15M |
|
Orbit Ventures
VC Fund
|
1 | United States, Egypt, United Arab Emirates | Seed, Pre-Seed, Series A | Artificial Intelligence, Software, FinTech | $100k–$12M |
| Access all 12 VC funds in Sweden Sporting Goods startups. | |||||
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Investor list
Maropost Ventures is a leading private equity firm that invests in people and their companies from the earliest days through all stages of Growth. SpaceX, Compono, Pressa and Lyres make up some of their first investments.
Show more...Investment focus
- Industry: E-Commerce, Software, Internet
- Stage:Series A, Seed
- Geography: United States, Canada, Sweden
Investor stats
- Total investments: 55
- Round size: Seed $1M–$11M; Series A $8.5M–$160M
- Lead/follow: 0% lead, 100% follow
Portfolio highlights
- Apteo — Use your customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.
- Arro — Start building credit with Arro. Get instant virtual card access, earn 1% cash back, and grow your limit by learning and paying on time, no hard credit check.
- Intelligems — IntelliGems is Online stores are leaving money on the table by pricing inefficiently. We run A/B tests to find the optimal price to maximize sales and margin.
Wellstreet is an innovation and tech ecosystem that includes an investment company, a strategic consultancy firm and a venture building incubator.
Show more...Investment focus
- Industry: Software, E-Commerce, Retail
- Stage:Seed, Venture - Series Unknown
- Geography: Sweden, Norway, Finland
Investor stats
- Total investments: 65
- Round size: Seed $216k–$1.4M; Venture - Series Unknown $319k–$5M
- Lead/follow: 40% lead, 60% follow
- Last fund: Likely still investing — raised $40M in 2022
Portfolio highlights
- Deedster — Accelerate your business by connecting and engaging your audience and employees with sustainability data, insights, and actions.
- Key Ward — Accelerate your engineering projects with data intelligence. Mitigate the risk of late stage failures in your AI adoption journey with our no-code platform.
- Berget AI — We champion AI sovereignty in Europe to unlock innovation and growth
Indigo Capital Partners is a Russian private equity firm that combines global best practice and a world-wide network of contacts with thorough knowledge of the local market. We pursue investment opportunities in the small- and mid-cap market focusing on special situations across a broad range of sectors in Russia and technology investmentsglobally, including internet and media, alternative energy and energy efficiency, biotechnology and sophisticated engineering.
Show more...Investment focus
- Industry: Software, Sports, Hardware
- Stage:Seed, Series A
- Geography: United Kingdom, Spain, Sweden
Investor stats
- Total investments: 8
- Round size: Seed $362k–$1M
- Lead/follow: 63% lead, 37% follow
Portfolio highlights
- Horizm — Maximize your partnerships outcome Using Horizm AI capabilities we deliver a complete view of digital exposure, enabling partners to measure all relevant metrics and make smarter decisions to maximize the value of their digital assets GET STARTED LEARN MORE Powered...
- Oliver — Learn more about our football gps tracker specialized in football performance analysis. A gps sensor to improve performance and prevent injuries.
- Funel — Funel.io brings 10+ years of industry experience to the table. When you choose Funel, you're choosing a partner with a wealth of knowledge and expertise.Funel functions as a bridge between your business and your potential clients. We are all about connecting, understanding, and building relationships through authentic human interaction.Think of us as an outsourced sales team. We handle the early sales process for you, so you don't need to worry about finding and qualifying potential customers - we do it all. Let us save you time, money, and heartache with our experienced team and proven strategies.
eEquity invests in online related business models, primarily in the Nordics with the ambition to build large market leaders. The ambition for each investment is to build market-leading businesses in close partnerships with entrepreneurs.Since They have a comprehensive portfolio of companies within the same business fields the entrepreneurs willsignificantly benefit from being plugged into Their network and from exchanging experience and expertise between the portfolio companies.They look for passionate entrepreneurs with a scalable and differentiated business model that adresses a substantial market. They are opportunistic in their investment process.
Show more...Investment focus
- Industry: E-Commerce, Fashion, Retail
- Stage:Venture - Series Unknown, Private Equity, Seed
- Geography: Sweden, Denmark, Finland
Investor stats
- Total investments: 26
- Round size: Seed $2.4M–$15M; Private Equity $3.6M–$7.4M; Venture - Series Unknown $2.9M–$9.6M
- Lead/follow: 54% lead, 46% follow
- Last fund: May invest from a new fund soon — raised $90M in 2015
Portfolio highlights
- Briqpay — Briqpay provides solutions to enable and make business-to-business sales online more accessible. With Briqpay, merchants can have full control of the entire customer journey, from creating an account to the checkout and finally analyzing the data in their back office.
- Go North — Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
- Camphouse — Mediatool is the all-in-one planning, execution, tracking and reporting tool for media and marketing campaigns. Increase productivity with streamlined delivery and better collaboration across all your marketing activities. Grow revenue with confidence, using real-time performance data to optimise investment.Hundreds of tangible benefits, onebetter way of working. Forget spreadsheets and get to know Mediatool.
Orbit helps scale breakthrough startups from around the globe across emerging and frontier markets.
Show more...Investment focus
- Industry: Artificial Intelligence, Software, FinTech
- Stage:Seed, Pre-Seed, Series A
- Geography: United States, Egypt, United Arab Emirates
Investor stats
- Total investments: 519
- Round size: Seed $100k–$2M; Pre-Seed $100k–$1M; Series A $2.6M–$12M
- Lead/follow: 74% lead, 26% follow
- Last fund: Likely actively investing — fund raised in 2024
Portfolio highlights
- Qanary — Qanary is a digital second-opinion platform designed to help radiologists detect cancer at its earliest, most treatable stages.
- Cypien AI — Cypien learns your brand and visitor behavior, then composes segment-specific content, visuals, product order, search, landing pages, and UI.
- MyAlice — The modern customer service and social selling platform. Support anytime and sell anywhere with all your messages, orders, and agents in one place.
Sporting Goods VC funding in Sweden at a glance
Stats across 12 deals from 12 investors.
Access all 12 VC funds in Sweden Sporting Goods startups.
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