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Top 10 Fashion Startup Investors in Pakistan in April 2025

Last updated: Apr 2025 A list of 10 angel investors and VC (Venture Capital) funds that invest in Fashion startups based in Pakistan. We rank investors based on the number of investments they made in Fashion companies from Pakistan. We update this investor list every month.

Top 10 Fashion Startup Investors in Pakistan in April 2025

Investor	Fashion Pakistan investments
Lakson Venture Capital (LVC)	2
Asif Keshodia	2
Fatima Ventures	2
Zayn Venture Capital (Formally Zayn Capital)	2
The Services Group	1
Nadeem Hussain	1
Manu Midha	1
British International Investment	1
Tricap Investments	1
Systems Limited	1

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Investor list

Lakson Investments Venture Capital (LIVC) invests in Pakistan based opportunities. The firm concentrates on investments where technology can be leveraged to enable, enhance and disrupt existing business models or create new ones.LIVC's investment focus is at the stage in the start-up lifecycle where the company is less than 36-48 months awayfrom a successful Series A round or potential exit. The firm also invests in select Seed rounds through its Incubation and Accelerator ecosystem relationships as well as overseas partners in Silicon Valley and Europe where it seeks to bring proven foreign technology to Pakistan.The firm's team comprises of a diverse set of investors, domain experts, operators, and entrepreneurs with a successful track record of bringing big ideas to fruition.LIVC invests alongside entrepreneurs and local businesses to build new enterprises and through investing seed capital, take ideas to the next stage. It works with Lakson Investments’ (“LI”) team of over 50 experienced professionals while at the same time, leverage the operational experience of the Lakson Group. Over 14,000 people are employed by Lakson in Pakistan in businesses across sectors such as: Technology (CyberNet & Sybrid), Broadcast and Print Media (Express Media Group), FMCG (Colgate-Palmolive Pakistan), Insurance, and QSR (McDonald’s Pakistan).LI is one of the largest private sector asset managers in Pakistan with over US$300mn under management with a rating of AM2+.

Investment focus

E-Commerce, Financial Services, Travel
Seed, Series A, Pre-Seed
Pakistan, Canada, Singapore

Portfolio highlights

Befiler — Befiler is Pakistan's number one leading tax filing and NTN registration portal for individuals and SMEs.
Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.
Udhaar Book — Trusted by 5.1 million merchants, Udhaar Book is Pakistan's best credit book service that helps you manage cash flows. Install now

Asif Keshodia is an Angel Investor based in Dubai, UAE and the co-founder of Storfox.com. He is most notable for his work as the Group CFO of Souq.com, which was acquired by Amazon in a milestone deal for the Middle East tech sector. He joined Souq in 2011 as an early stage investor and raised over $400m to help it become the leading onlineretailer in the region. After its acquisition by Amazon in 2017, he took the role of MENA Regional Finance Director at Amazon. Asif has over 20 years of experience with some of the world’s biggest names, such as PwC, Gillette, Procter & Gamble, and Amazon, in countries around the world, including the UK, South Africa, Russia, and Pakistan. He is now using his decades of multinational corporate experience to help usher small startups to big success. He is dedicated to aiding young entrepreneurs launch their projects, with sights currently set on bolstering the e-commerce ecosystem in the MENA region and South Asia’s burgeoning market.In the recent past Asif has served on the Boards of Souq, Payfort.com, and Instashop.com, recently acquired by the Delivery Hero. He has also invested in a number of fledgling startups including Shipox, Clicky.pk, EzHire and Cartlow.comAsif is a graduate of the University of Karachi with a Bachelor’s Degree in Commerce & Economics and a Chartered Accountant (FCA). In 2016, he was named Best Retail CFO of the MENA Region by renowned Middle Eastern publication, The CFO.

Investment focus

E-Commerce, Marketplace, Consumer Goods
Seed, Pre-Seed, Series A
Pakistan, United Arab Emirates, Australia

Portfolio highlights

Kamel Pay — Kamel Pay is a fintech and digital financial solutions provider. Kamel Pay offers end-to-end digital payment services to the 20 million underbanked expat population in GCC and to their families abroad through a fully integrated platform.
CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.

Fatima Ventures is an early-stage venture capital fund that improve profitable market techniques in order.

Investment focus

E-Commerce, Internet, Information Technology
Seed, Series A
Pakistan

Portfolio highlights

CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!
PriceOye — Priceoye is Pakistan's No.1 marketplace for buying original mobile phones and electronics. Priceoye is Pakistan's most trusted online store and offers the lowest prices every day.
Airlift Technologies — Founded in 2019, Airlift is on a mission to build a world of self-empowerment using technology-backed logistics solutions that enable safe, reliable and affordable access to necessities. Airlift scaled Pakistan's largest decentralized transportation network to change the way people move, shifting away from private vehicles towards sharedmobility and affordable mass transport. In 2020, Airlift diversified into last-mile delivery through Airlift Express, delivering essentials across households in 30 minutes across Lahore, Karachi, Islamabad and Rawalpindi. Airlift Express spans across food supplies, household supplies, pharmacy, stationery, pet food, fresh fruits and vegetables, small electronics and more. On this mission to enable self-empowerment in the region, Airlift is backed by First Round Capital and has recently raised over $24m in financing.

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Investment focus

Financial Services, FinTech, E-Commerce
Seed, Pre-Seed, Series A
Pakistan, United Kingdom

Portfolio highlights

LAAM — LAAM is an online marketplace that offers clothes, footwear, and accessories.
Krave Mart — Krave Mart is a quick-commerce startup offering the delivery of groceries and other products in 10 minutes.
PostEx — PostEx is a hybrid of receivables factoring solutions and courier services that pay invoice values upfront to e-commerce companies offering Cash on Delivery as one of their modes of payment.

The Services Group

Investment focus

Fashion, E-Commerce, Brand Marketing
Seed
Pakistan

Portfolio highlights

JOMO Technologies — Experience the joy of shopping with Pakistan's largest online fashion store, JOMO! Get a range of 100% authentic shoes, apparel, active wear, cosmetics, bags & accessories delivered to your doorstep for free. Try your order before you buy it and enjoy hassle-free returns & exchange.

Nadeem Hussain

Investment focus

Retail, Fashion, Internet
Seed
Pakistan

Portfolio highlights

Well.pk — Dawaai is Pakistan's most trusted online medical store. Order medicines, consult doctors online, get your lab tests done at home.

Manu invests in early stage companies through Whitehill Ventures. As part of this executive role he heads Middle East Region for OYO Hotels. He started OYO business in 2018 and scaled it to more than 200 hotels across KSA, UAE, Oman and Bahrain markets. He has travelled extensively across ME and developed strong relationships. He is credited withtwo successful exits in e-commerce, Infibeam through IPO and Souq through acquisition by Amazon. He headed Electronics business for Souq.com in UAE. Prior to Souq, Manu was Vice President, Planning and Strategy at Infibeam. He was responsible for launching and growing BuildaBazaar in India and Middle East.

Investment focus

Trading Platform, Apps, SaaS
Pre-Seed, Seed, Angel
India, Pakistan, Singapore

Portfolio highlights

OpsLyft — The only cloud management platform that focuses on providing actionable insights for technology and financial leaders.
Kissan Pro — Kissan Pro provides an all-in-one platform to empower farmers through technology, design, and data science. While it develops and promotes the effective use of the most advanced technology, it has also help centers in every cluster where farmers can visit and get all necessary support.
Tournafest — Tournafest™️ is the one-stop destination created by the gamers for the gamers. Tournafest is reinventing the Esports ecosystem with a seamless and motivating platform where gamers can enhance their skills with a network alike.

British International Investment is the UK's development finance institution. We've been at the forefront of supporting companies in developing countries for more than 70 years.

Investment focus

Financial Services, Banking, FinTech
Funding Round, Debt Financing, Series B
India, Kenya, Nigeria

Portfolio highlights

Fasal — Fasal, an agri-tech platform, developed by Wolkus Technology Solutions, is an AI-powered platform for the Agriculture ecosystem that records a variety of growing conditions on the farm. It then uses artificial intelligence and data science to make on-farm predictions, before delivering the insights anywhere on any device including (iOS, Android,Tablet, and web).Its data-driven precision agriculture solution recommends real-time agronomic solutions to growers using on-farm and micro-climate data collected through agnostic sensors that helps farmers with cost savings in terms of water, energy, fertilizers, and pesticides.
TymeBank — TymeBank is a subsidiary of the Tyme Group, which focuses on financial technology and banking solutions. TymeBank focuses on providing accessible financial services to the lower-income market. It emphasizes digital banking and minimal fees. Customers can open secure personal and business accounts online, benefiting from low banking charges and highsavings interest rates through their digital platform.
ACWA Power — ACWA Power is a developer, investor, co-owner and operator of a portfolio of power generation, renewable energy and desalinated water production plants.

Tricap Investments (Tricap) is a diversified principal investment group based in Dubai, UAE. Tricap sources develop, structure, and execute both direct and fund investments, and private equity transactions. We invest on behalf of our principals, shareholders, and partners.

Investment focus

E-Commerce, AgTech, Farming
Seed
Pakistan, United Kingdom

Portfolio highlights

Farmdar — We give you the power of precision agriculture, by providing accurate data on your crops.
Trax — Trax provides logistics and supply chain solutions for the e-commerce industry.
CLICKY.PK — Clicky.pk offers the largest collection of trendy and affordable fashion and lifestyle products online. Clicky has the best online brand stores in Pakistan. Huge Collection of Jewellery, Handbags, Clutches, Sunglasses, Clothing, Nightwear & More!

Systems Limited is a global leader of next-generation IT services and BPO solutions. Ever since its inception in 1977, the company has evolved and taken center stage in information and technology by providing computing strategies and solutions to Government and Private Organizations

Investment focus

E-Commerce, B2B, iOS
Series A, Seed, Funding Round
Pakistan

Portfolio highlights

OneLoad — OneLoad is an online service that enables users to easily buy prepaid vouchers for all mobile companies, pay utility bills and transfer balance to others.
Jugnu — We drive social and economic empowerment for small businesses, with thousands of retailers at the core of the Jugnu community.
JOMO Technologies — Experience the joy of shopping with Pakistan's largest online fashion store, JOMO! Get a range of 100% authentic shoes, apparel, active wear, cosmetics, bags & accessories delivered to your doorstep for free. Try your order before you buy it and enjoy hassle-free returns & exchange.

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