Asif Keshodia
Angel Investor
Dubai, United Arab Emirates
Asif Keshodia is an Angel Investor based in Dubai, UAE and the co-founder of Storfox.com. He is most notable for his work as the Group CFO of Souq.com, which was acquired by Amazon in a milestone deal for the Middle East tech sector. He joined Souq in 2011 as an early stage investor and raised over $400m to help it become the leading onlineretailer in the region. After its acquisition by Amazon in 2017, he took the role of MENA Regional Finance Director at Amazon. Asif has over 20 years of experience with some of the world’s biggest names, such as PwC, Gillette, Procter & Gamble, and Amazon, in countries around the world, including the UK, South Africa, Russia, and Pakistan. He is now using his decades of multinational corporate experience to help usher small startups to big success. He is dedicated to aiding young entrepreneurs launch their projects, with sights currently set on bolstering the e-commerce ecosystem in the MENA region and South Asia’s burgeoning market.In the recent past Asif has served on the Boards of Souq, Payfort.com, and Instashop.com, recently acquired by the Delivery Hero. He has also invested in a number of fledgling startups including Shipox, Clicky.pk, EzHire and Cartlow.comAsif is a graduate of the University of Karachi with a Bachelor’s Degree in Commerce & Economics and a Chartered Accountant (FCA). In 2016, he was named Best Retail CFO of the MENA Region by renowned Middle Eastern publication, The CFO.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Asif Keshodia invests in
Stages Asif Keshodia invests in
Countries Asif Keshodia invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $700k–$7.9M
- Pre-Seed
- $1M–$1.1M
- Series A
- $5M–$5.2M
Investment Focus
Industry
- E-Commerce 4 (36%)
- Transportation 2 (18%)
- Apps 1 (9%)
- Mobile 1 (9%)
- Fashion 1 (9%)
Stage
- Seed 5 (45%)
- Pre-Seed 2 (18%)
- Series A 2 (18%)
- Funding Round 1 (9%)
Country
- United Arab Emirates 4 (36%)
- Pakistan 3 (27%)
- Australia 1 (9%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| We are PriceOye, a platform for certified consumer electronics at the best price. We remove counterfeits, create trust and help users make purchasing decision by providing comprehensive product information and product reviews.We are passionate group of professionals working to create an excellent buying experience for you.We spend our daysresearching how we can make your shopping experience easier and faster. Nothing excites us more than satisfaction of our customers. | $7.9M / Seed / Aug 29, 2022 | ||
| Kamel Pay is a fintech and digital financial solutions provider. Kamel Pay offers end-to-end digital payment services to the 20 million underbanked expat population in GCC and to their families abroad through a fully integrated platform. | $1M / Pre-Seed / Mar 14, 2022 | ||
| Clicky is an ultra-fast fashion platform to offer trendy and affordable fashion assortment to consumers. | $2.4M / Seed / Dec 08, 2021 | ||
| Quicko is an online marketplace in Australia, focusing on groceries, with future plans to expand to other business lines. Offering a “Personal Shopper” experience, who's shopping on customer behalf from local stores, and deliver it to the customer, with no integration efforts or operational cost on the store. QX is the Operational Arm forQuicko, offering on-demand last-mile delivery services to Quicko, and any other 3rd party merchants. Quicko's mission is to raise the bar for customers’ price, selection and delivery speed expectations, by pioneering the on-demand delivery experience, and empowering offline businesses & local stores. Adding value, not overhead. | $1.1M / Pre-Seed / Aug 01, 2021 | ||
| Udrive is the first pay-per-minute car sharing provider in the Middle East which offers car rental through mobile access on the street. | $5M / Series A / Jul 27, 2021 | ||
| GrocerApp is a low-price online supermarket that allows users to order products across categories like grocery, vegetables, beauty & wellness, household care, baby care, pet care, and meats & seafood and gets it delivered to their doorstep. | $5.2M / Series A / Jun 01, 2021 | ||
| Cartlow is the first App to introduce Re-Commerce to the region with a simple way to buy Pre-owned, Refurbished ,Open-box and Clearance stock while providing you with certified products, warranty, and easy returns. Cartlow also provides you with a simple way to sell your old mobile and get cash in return. Retailers discard millions of returned andoverstock products every year as they lack the processing capabilities to re-sell them, a missed opportunity for you and a burden to the environment. Cartlow partners with top retailers to offer your favorite electronics at unbeatable discounts while saving the environment! Quality Guaranteed, Lowest Prices in UAE, Peace of Mind. Cartlow... Smarter Way to Shop!Re-commerce solutions platform has also launched its sister company, VASCART, to support and provide vast solutions for retailers as well as distributors, aimed to further enhance the overall conversion rate, boost customer retention, increase basket size, sustain healthy inventory as well as a sustainable practice through its ‘recycling program’. | $2M / Seed / Sep 10, 2020 | ||
| GrocerApp is a low-price online supermarket that allows users to order products across categories like grocery, vegetables, beauty & wellness, household care, baby care, pet care, and meats & seafood and gets it delivered to their doorstep. | $1M / Seed / Sep 03, 2020 | ||
| Clicky is an ultra-fast fashion platform to offer trendy and affordable fashion assortment to consumers. | $700K / Seed / Aug 01, 2020 | ||
| eZhire is a Dubai-based mobility and technology company founded in 2016 that offers a fully digital, app-based car rental service across the UAE. It enables users to rent vehicles on-demand—ranging from economy cars to luxury vehicles—with options for daily, weekly, monthly, or subscription-based rentals. Unlike traditional rental companies, eZhireeliminates common friction points such as security deposits, physical paperwork, and branch visits. Customers can browse, book, and manage rentals entirely through the app, with cars delivered directly to their location 24/7. | Seed / Jan 23, 2018 | ||
| See all 11 investments → | |||
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FAQ
What does Asif Keshodia invest in?
Asif Keshodia invests primarily in E-Commerce, Transportation and Apps startups, most often at Seed and Pre-Seed stage. Most of the 11 investments tracked by Shizune back companies in United Arab Emirates. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Asif Keshodia's check size?
Asif Keshodia typically joins rounds of $700k–$7.9M at Seed, $1M–$1.1M at Pre-Seed and $5M–$5.2M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Asif Keshodia participates in.
How do I contact Asif Keshodia?
Public channels for Asif Keshodia include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Asif Keshodia last invest?
The most recent investment recorded for Asif Keshodia closed in Aug 2022. Shizune tracks 11 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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